Dixons celebrates Christmas with a return to profit The company's share price has risen more than 75pc in 2013 as Dixons performance has improved. For the six months to Oct 31, the consensus in the City is that like-for-like sales will have risen by up to 9pc. As well as an increase in sales of tablets, this will include growing demand for HD televisions and accessories such as headphones. Kate Calvert, an analyst at Investec, said: "What differentiates Dixons from its online peers is its ability to provide the customer with a complete solution. This goes beyond just selling the hardware, and includes accessories and services such as after-sales product support and content backup. We expect Dixons to develop its Knowhow and Showhow service offer as well as its white goods servicing. "We believe Christmas 2013 is set to be another 'tab-tastic" electricals Christmas. The tablet is still the must-have item in most households helped by recent launches of the iPad Air and Samsung Galaxy.