Charles Morgan no longer setting up rival to his family's firm Charles Morgan, the former strategy director of Morgan and a major shareholder of his family car maker, has moved to clear up what he terms "a misunderstanding" about his reported plans to set up a rival car maker. He has now corrected that statement, in an interview with Autocar magazine last week, saying it was a hurried telephone call and that it was misunderstanding. "There's certainly not room for two Morgan-style companies," he said. The market just isn't that big.