X-Factor or Downton Abbey? Why what you watch on TV depends on where you live Overall I'm A Celebrity was the most viewed show in 2013 However it was only popular in the North and Wales In London Andy Murray's Wimbledon final was the highest rated In the North-East anything hosted by Ant and Dec did well It seems that whether youâ€™re an X Factor fan or a Downton devotee is determined not by who you are â€" but by where you live. Our viewing habits reveal strong regional allegiances, with those in the North-East tuning in to anything hosted by Geordie stars Ant and Dec and those in the North-West preferring Manchester export Coronation Street. Research commissioned exclusively by the Daily Mail has revealed our favourite television programmes of the past year, broken down for the first time into different regions of the country. While ITV reality show Iâ€™m A Celebrityâ€¦ Get Me Out Of Here! was the UKâ€™s most popular show of 2013 â€" drawing in an average of 12.4million viewers â€" it was not universally favoured. Viewers in the north of the country and in Wales were gripped by the Iâ€™m A Celebrity showdown between contestants Amy Willerton and Olympian Rebecca Adlington. The South East and East Anglia were the biggest fans of Strictly Come Dancing, won by Abbey Clancy (pictured) But in the South it failed to register among the top five shows of the year. Instead, viewers in the Home Counties preferred period dramas such as Downton Abbey and Call The Midwife. In London, the top-rated show of the year was the menâ€™s Wimbledon tennis final, where Andy Murray ended the nationâ€™s 77-year wait for a trophy by defeating Novak Djokovic. But while the Scotâ€™s match transfixed 2.4million Londoners â€" as well as another 1.3million viewers north of the Border â€" it failed to make the top five anywhere else in the UK. Instead, those in many regions preferred to watch home-grown dramas and presenters. In the North-East, any programme featuring presenting duo Anthony McPartlin and Declan Donnelly was a hit. The regionâ€™s top show of the year was Britainâ€™s Got Talent, with Iâ€™m A Celebrity and Ant and Decâ€™s Saturday Night Takeaway close behind â€" all fronted by the pair. Across the Pennines, however, viewers preferred Coronation Street. The ITV soap is based in Weatherfield, a fictional town located in Greater Manchester. And the capitalâ€™s favourite soap, perhaps unsurprisingly, was BBC1â€™s EastEnders, set in Londonâ€™s East End. Some of the regional differences are harder to explain, though. ITVâ€™s hit drama Downton Abbey has its most loyal fanbase in the South-West, where it beat Strictly and Children In Need to the top spot. But in the South-East, the most popular drama was BBC1â€™s Call The Midwife, based in 1950s east London. The figures were compiled for the Daily Mail by official ratings analysts Attentional. Using a sample of 5,000 homes, the researchers were also able to put together the favourite shows of 2013 among Daily Mail readers. Top of the list was Downton Abbey, with an average of 1.6million Daily Mail readers per episode. It narrowly beat Call The Midwife, which typically had 1.4million readers tuning in, with Strictly Come Dancing in third place. Britain's Got Talent proved most popular in the North East, as did any programme hosted by Geordie duo Ant and Dec A recent survey found one in four of us would rather watch television than take part in traditional hobbies such as visiting museums or playing sport. A quarter of people now list their favourite pastime as watching television, compared with just 5 per cent who say they enjoy playing a team sport. Only 4 per cent said they spent their free time playing a musical instrument, while fishing was enjoyed by just 2 per cent. Stamp and coin collecting, which had its heyday in the 1950s, is now only favoured by 2 per cent, while model making has a following of a mere 1 per cent. The survey, by Santander, also showed only 8 per cent spent time visiting museums while 9 per cent said they enjoyed the arts.