Don't let sunshine win the day, Tories told The instructions, contained in the party's Campaign 2014 Toolkit Guide, also include pictures of passports, which may be used in leaflets promoting Tory policies on immigration and the European Union. The re-branding orders are being issued to activists across the country by Conservative headquarters in London ahead of next year's local council and European elections. The exercise will be seen as an attempt to reinforce the party's core message that while the economy is beginning to recover, "the job is not yet done." However, the Prime Minister's political opponents are likely to seize on shift in emphasis as further proof that his attempts to modernise his party have failed. Michael Dugher, Labour's shadow Cabinet office minister, said the instructions showed that Conservative modernisation was being "consigned to history." "Sunshine has given way to the dark clouds of economic failure and the cost of living crisis," he said. Whereas Cameron once wanted to embody optimistic change, he now leads a party of smear and fear. A succession of senior Conservatives warned in recent months that the Tories must reach beyond their traditional southern English heartlands if the party is to win a Commons majority in 2015. Nick Boles, the planning minister and an ally of Mr Cameron's, said many young voters and those living in northern England would never consider voting Conservative because they regarded Tories as "aliens." The reliance on a single key image for next year's election brochures, a blue-tinted Union Flag, is likely to be seen as a further sign that the party intends to project a staunchly patriotic message at next year's local and European elections. Over the past year, Mr Cameron has sought to neutralise the threat from a surge in popularity of the UK Independence Party. Nigel Farage's party recorded its best ever result at the council elections this year and is widely expected to top the poll for the European Parliament elections in 2014. Previous campaigning handbooks have supplied images of a full colour Union Flag. However, this has now been replaced with a section of the flag which is shown in dark blue. The party's primary colours are blue and green and additional colours "should be used sparingly," and not on campaigning material, the handbook states. In addition, there are three shades of grey. The document continues: "The Party visual identity has evolved during the last few years and it is important to keep up with the changes that have been made."