New 49ers Stadium Will Be Built With Intel Guts The San Francisco 49ers just advanced a little deeper into Silicon Valley. Intel said Wednesday it would provide advanced technology for a new stadium that is being built for the 49ers in Santa Clara, Calif., a city 45 miles south of San Francisco and the home of Intel's headquarters. Intel products will be used in technology throughout the stadium, the company said, including computers, embedded devices, sensors and security technology. There will also be a "fan experience zone" in an area to be named Intel Plaza, where Intel will show its products in different types of gadgets. Intel did not disclose what it is paying for the arrangement. A person familiar with the deal, who was not authorized to disclose the particulars, said the arrangement spanned several years and cost Intel several million dollars. Last May, Levi Strauss & Company agreed to pay $220 million for naming rights to the stadium for 20 years. Intel has been making a renewed effort to market itself to consumers. It recently opened a number of pop-up stores for the holidays. Earlier in December, Intel paid to be a preferred technology partner of the soccer team FC Barcelona, which provided it the rights to get the Intel logo on team jerseys. Intel is more likely to realize something beyond marketing clout from this deal, however. The 49ers have been at pains to make the new stadium into something of tech showplace, with Wi-Fi throughout the stands, interactive food ordering, big digital signs and lots of exclusive seating catering to Silicon Valley's wealthy. You need a lot of chips for that. The $1.2 billion stadium is expected to be ready for the 2014 football season. The 49ers" move out of San Francisco, while keeping the city's name, was a contentious issue for several years, but was decided on February 2012, after the city of Santa Clara approved a huge construction loan.