Facebook buys social data firm SportStream Facebook has bought a business which specialises in scouring social media networks, including its own, for mentions of sporting events and teams. SportStream searches Twitter, Facebook, Instagram and news sites to compile feeds of information on certain teams or games. It then offers this to clubs and media partners via an API. The service is currently used by Liverpool FC, the Seattle Seahawks and Ask.com. Justin Osofsky, Facebook's vice president of media partnerships and global operations, wrote in a blog post: "From the 30 million people in the US talking about the NFL during opening weekend to Kobe Bryant announcing his return to the Lakers via his Facebook Page earlier this month, a spirited conversation about sports is happening on Facebook both in real-time and over the water cooler the day after. We want to help people connect with their passion around sports, and the world more generally. If there is something interesting going on, people are talking about it on Facebook. From favorite television shows to breaking news, these conversations are happening on Facebook. Through this acquisition, we expect to meaningfully improve the ability for all of our partners to access and utilise the insights from Facebook's tools and APIs. SportStream's demonstrated track record of surfacing interesting and engaging content, along with their deep understanding of our products, means that we will be able to build a better experience for the people who use Facebook, and for our partners who depend on us for real-time insights. The whole company will now relocate to Facebook's Menlo Park campus in California from its current base in nearby San Francisco. Neither company has released financial details of the deal.