PaleyFest heads to Hollywood, 'Veronica Mars' to open festival Kristen Bell as Veronica Mars. A cast reunion of "Veronica Mars" will kick off the upcoming PaleyFest. Patrick Ecclesine / Warner Bros. The Paley Center for Media is flipping the channel -- or location, rather -- for its annual TV fête. The 31st annual William S. Paley Television Festival, better known as PaleyFest, will move to the Dolby Theatre at Hollywood & Highland (a.k.a. the home of the Academy Awards) in the coming year. In previous years, the open-to-the-public gala that celebrates TV has been held at the Saban Theater in Beverly Hills. "Moving PaleyFest to the landmark Dolby Theatre is an extraordinary testament to the festival's growth over the years," said Pat Mitchell, president and CEO of the Paley Center for Media, in a statement. Hosting PaleyFest at the prestigious home of the Academy Awards is also an acknowledgment of the caliber of programs we showcase and of the wonderful support we've received from our network and studio partners, sponsors, and the amazing creative talents PaleyFest celebrates year after year. PHOTOS: Celebrities by the Times To ring in its new home, some honorees also have been announced. The upcoming festival, which will be held March 13-28, will kick off with a cast reunion of "Veronica Mars" ahead of the nationwide movie release of the retired show. Also hitting the stage will be the cast of "Pretty Little Liars" and "American Horror Story: Coven," which will close out the festival. The full lineup will be announced Jan. 8. GLAAD slams 'Duck Dynasty' star Phil Robertson for 'vile' remarks GSN orders new series: 'It Takes a Church' hosted by Natalie Grant