Europe's drive to thrive in an increasingly competitive world Improving competitiveness is one of the big challenges facing Europe as it struggles on the road to economic recovery. Why are some businesses and countries more competitive than others? In this edition of Real Economy we look at what competitiveness means and why it is so important in business, with a focus on two European success stories. We also talk to Emma Marcegaglia, President of Business Europe and Co-CEO of the Marcegaglia Group, to get her analysis of Europe's competitiveness issues in the context of the global economy.