Facebook Introduces Video Ads - NYTimes.com Facebook will place video advertisements into the news feeds of its users starting this week, the company said on Tuesday. "Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time - with high-quality sight, sound and motion," the company said in a blog post. This approach will continue to improve the quality of ads that you see in News Feed. The videos will play automatically, the company said, including on mobile devices, but the ads will not have sound unless the video is "clicked or tapped or played in full screen." The company included a demonstration video that showed a video for the coming teenage-oriented thriller "Divergent" embedded in a typical news feed, as an example of how its video advertisements would appear. Facebook said that for mobile devices, videos will be downloaded only when those devices are connected to a Wi-Fi network, as a way to minimize the data consumption of those video advertisements. At the end of each video ad, Facebook will show more options for video content to view. Facebook said that it had been testing video content on its site since September, and the early response led them to continue with the introduction.. "As a result, we've seen views, likes, shares and comments increase more than 10 percent," the company wrote in a blog post.