Fifa in sexism row over World Cup draw Casey Stoney, England Women's football captain, told The Telegraph: "Giving the job to a model has sent out completely the wrong message. Unfortunately I wasn't surprised. Miss Stoney, who has played more than 100 times for England and also captained Team GB at London 2012, added: "They could have had a woman high up in the game or else a player with proper international standing. This should have been about football. Karren Brady, vice chairman of West Ham and former managing director of Birmingham City, said: "Football is not only a game for everyone but incredibly influential. So for Fifa to put at centre stage a woman only there to be gawped at sends out a terrible message. I have had a number of young women contact me to complain about this. Fifa don't seem to be able to get anything right at the moment. Jacqui Oatley, a BBC broadcaster and the first woman Match of the Day commentator, suggested that Miss Lima should have been substituted and Marta Vieira da Silva, a Brazilian female footballer known as Marta, put in her place. Miss Oatley said yesterday: "What a missed opportunity. Brazil have arguably the most talented female footballer in the world, the great Marta, five-time Fifa World Player of the Year. Why not use her to showcase the best of Brazil and show some of her spectacular goals? Miss Lima's presence also angered ordinary female viewers. Presenters Rodrigo Hilbert and Fernanda Lima walk on stage during the draw. "The idea some dolly bird in a provocative dress who was clearly there for the sole purpose of being ogled at is just outrageous," said Kate Daly, a divorce counsellor, whose seven-year-old daughter plays football in a mixed team. My thought immediately was what message does this send to my daughter. Here was a room full of old blokes in suits and Miss Lima is just standing on stage being gawped at. The sexism row coincides with the announcement by a prosecutor in Sao Paulo that he wanted to investigate Fifa over claims of race discrimination amid suggestions - vehemently denied - that Miss Lima replaced a non-white television presenter initially earmarked for the role. A local report last week claimed that black celebrities Lázaro Ramos, 35, and Camila Pitanga, 36, who appear in a popular soap opera were ditched. It prompted Christiano Jorge Santos, a Sao Paulo prosecutor, to begin an inquiry which will look into Fifa and GEO Eventos, the Brazilian company which helped to organise the draw. Mr Santos said: "Racism is a serious crime in Brazil. We need to find out if a crime was committed. It is one of the few crimes that are included in our federal constitution. If proven, it is very serious. Both Fifa and GEO Eventos have strongly denied acting in a racist manner. Mr Blatter has a track record for allegedly sexist remarks. In 2004, the 77-year-old suggested that to promote the women's game "they could, for example, have tighter shorts... Let the women play in more feminine clothes like they do in volleyball. Earlier this year he described a female candidate for Fifa's executive committee as "good and good-looking" and then at a Fifa meeting he declared: "Any ladies in this room? Say something ladies. You are always speaking at home. Now you can speak here. Miss Lima, 36, a mother of two, has been in the public eye nearly all her life, after first modelling aged 14 and has since starred in adverts for many of Brazil's leading brands. More recently, she has also appeared on Fantastico, the country's leading current affairs show. But her career has also had a racier side, including presenting a television show called Love & Sex, where some participants appear naked, and in a Brazilian advert for a sex aid that - by British standards at least - is fairly graphic. Her co-star in that advert was her long time partner Rodrigo Hilbert, who co-presented part of the draw. Mr Hilbert then left the stage, leaving Miss Lima alongside Jérôme Valcke, secretary general of Fifa, and a line-up of some of the world's once greatest players. A Fifa spokeswoman denied allegations of sexism and racism. She said: "Fifa did not select the draw presenters nor the artists nor did we select the dress of Fernanda Lima, she brought one of her own dresses to the show which she conducted with her husband Rodrigo Hilbert. Close-ups were done on an all assistants including Fernanda to focus on the country paper drawn. Fifa is sorry to hear if anybody took offence of this but on a personal note, as a woman, I would like to state say there was nothing disrespectful about her dress. On the claims of racism, the spokeswoman added: "At no stage Fifa vetoed any of the artists nor presenters proposed. To find the best presenters and artists to represent a host country during a TV show is something we leave to the host country. Camila Pitanga herself denied she was ever invited.