Louise Mensch launches fashion website 'Unfashionista' Former Conservative MP, Louise Mensch, has launched a fashion website aimed at lazy girls who want to do better. Six months after Louise Mensch announced she was quitting British politics to put "family first" the former MP for Corby and East Northamptonshire has thrown a curve-ball by launching a fashion website. Unfashionista was announced via Mensch's Twitter account today, promising to be 'A Lazy Girl's Guide To Gloss'. Pre-political retirement and her re-location with her three young children to New York to make family life easier (her second husband, Metallica, Jimmy Page and Red Hot Chilli manager, Peter Mensch, is based there), Mensch had gained something of a reputation as Westminster's fashionista in residence. To be fair, with foxy ladies in perilously short supply, any female MP under 70 and sub size 16, who brushes their hair and wears mascara is bound to get labeled thus, but when the glossy monthly magazine's came calling, dressing her up in sexy Stella McCartney cocktail dresses and heels, the line between Mensch the Conservative MP and Mensch the 'celebrity' started to blur. Not helped of course by the persistent 'has she/hasn't she' whispers about the matter of a possible facelift - which she has never categorically denied. Unfashionista looks therefore to be the perfect channel for all of Mensch's experience. If you're looking for show reports from the front row at Paris Couture Week, this is most definitely not the site for you. If, however, you're a professional woman recovering from the sartorial black hole that is early motherhood, and would love to pull on some skinny jeans and high heels again, Mensch has plenty of firsthand wisdom to impart. In a post about the importance of owning 'a funky pair of sneakers', Mensch muses: No plastic surgeon and no stylist can do for you what a little exercise can. Elsewhere she's picked a 'Buy of the Week' (an ASOS body-con dress for £30); reviewed 'Lazy Lashes' with the opening statement 'A key rule of unfashionistas is that you look good with minimum to zero effort', and eulogized about a pair of (questionable) Jessica Simpson high heeled platform shoes which Mensch labels 'The Holy Grail of Heels' in a post explaining why women should never prioritise comfort over sexy shoes. Noes to the left: 'The Holy Grail of Heels' by Jessica Simpson. We'll have to disagree there Louise. PHOTO: Unfashionista You might be forgiven for thinking at this point, what does the beautiful, slim and glamorous Louise Mensch know about any of this? True, she's not a fashion professional, but stamped all over day one of this site are Mensch's credentials for commenting. "When a tomboy discovers fashion it's a potent cocktail of wonder and shame," she explains of her post-natal transformation. For me, the key thing was my lack of patience over anything uncomfortable. Hence, flat shoes, frumpy clothes, zero style, most of my life. After my third child was born I weighed in at 175lbs. I'm now 128. No personal trainer, no gym, no diet, nothing but the road, the park, and my headphones. All this self-mockery comes together in a genius gallery titled 'Oh Dear - Life before exercise, with stress, and when I couldn't be bothered. Unfortunately, people had cameras' full of the worst photos of Mensch with unwashed and unbrushed hair, terrible clothes and no make-up. These, she claims, are the photos which "on the plus side, did motivate me to do a little better." And she did, so who are we to argue? Well, we could argue about those Jessica Simpson shoes all day... PHOTO: Keith Diggle via Unfashionista