& Other Stories announce London store opening date The new brand from the people behind H&M, & Other Stories, will open its first UK store will open on London's Regent Street on March 8. & Other Stories, the new brand from the company behind H&M and COS, will open its Regent Street store on Friday March 8 at 12noon. We're very excited to open our first store in the heart of London. Regent Street is synonymous with fashion and a perfect place to start sharing our stories," says Samuel Fernström, head of & Other Stories. READ: & Other Stories announce London store Situated at numbers 256-258 Regent Street, the 1,000 square metre store will be divided into two levels and carry the entire spring 2013 collection of clothes, shoes and accessories. The listed building's façade has been kept as before, with simple and signage "cohesive with the philosophy of & Other Stories." Our diverseness comes from building collections around different fashion stories. Ranging from masculine tailoring to feminine chic we're offering our customers endless styling choices," says Anna Teurnell, head of design at & Other Stories. WATCH: & Other Stories jewellery teaser The brand's e-shop will also be launched on the same day at stories.com .