Fox Sports expects to lose up to 100,000 viewers with Sonny Bill Williams withdrawal from Foundation Cup Sonny Bill Williams will not play for the Roosters in the Foundation Cup. SONNY Bill Williams' withdrawal from Saturday night's Foundation Cup match at Allianz Stadium is expected to cost Fox Sports up to 100,000 viewers after the broadcaster decided to televise the Roosters v Tigers clash because of the Williams factor. The Daily Telegraph has been told Fox Sports was hoping Williams' first match for the Roosters would attract around 350,000 viewers, which would be massive for a pre-season game. But the pay television network has been left privately frustrated and will now also be forced to cease promoting Williams' appearance through a series of advertisements. Last year's Charity Shield between St George Illawarra and South Sydney drew 248,000 viewers, the corresponding 2011 game 224,000. Those figures prompted Fox Sports management to predict Williams' much-hyped return would top 350,000 viewers. Fox Sports will also cover Friday night's Charity Shield from ANZ Stadium and Saturday's 5.30pm trial match between Brisbane and New Zealand at Mount Smart Stadium.