Can You Capture the Soul of Your Business in a Photo? Introducing the Money Shot. Here at You're the Boss we've started a new feature intended to help people understand what it means to run a small business. If you can capture the soul of your business in one photograph, please submit it here along with a paragraph (200 words or less) that identifies anyone or anything in the photo that requires identification and explains what the photo says about your business. Please don't send us product shots! And please don't send us marketing shots! Instead, see if you can capture something about the ups and downs, the endless learning curve, the grind, the freedom, and the rewards of, yes, building something. If we choose your photograph, we will include it in a special archive and we may also post it on our Facebook page and highlight it on this blog.