BOMBSHELL: The slogan that's too close to home Whatever it takes. Picture: Essendon FC Source: news.com.au ESSENDON will do whatever it takes to succeed. The line has suddenly taken on a new meaning. The "whatever it takes" theme is plastered all over Essendon's website and corporate communications. Essendon Football Club is today under investigation by both the AFL and the Australian Anti Sports-Doping Authority ASADA for supplements given to players in the 2012 AFL season. It remains unclear what was contained in the supplements. Coach James Hird today said they were, to his knowledge, approved and within the regulations. Essendon sacked Stephen Dank, the sports science "guru" who administered the supplements, late last season after the club slipped from the top of the ladder to 11th. Whatever was in the supplements, they sure didn't help. No one is suggesting Essendon's club slogan has anything to do with the investigation announced today, but it sure wouldn't hurt to change it.