Shannon Eckstein scratches his seven titles itch; now for Hendy's record Corey Jones, left, Shannon Eckstein and Alastair Day at the start of the board leg of the Kelloggs ironman event at Noosa yesterday. NO one had ever won the professional ironman series seven times but now Shannon Eckstein has done it he's not standing still. Now the 29-year-old is after Trevor Hendy's Australian championships ironman record of six titles, when the nationals are held in late April. Hendy must be getting used to being harassed by Eckstein. Last November, at the Rescue 2012 world championships, Eckstein equalled his record for four ironman crowns. His domination of his sport runs so deep he won that record seventh Kelloggs series yesterday in Noosa after only three races. There were five on the program to decide not only the round-six winner in the 2012-2013 series but the overall champion. He was chased over the five earlier rounds by two 22 year olds, both from the Mooloolaba club, in Kendrick Louis and Alastair Day. Louis won round four in Surfers Paradise and Day won round six in Noosa - their first wins in a Kelloggs series. "I just kept telling myself to dig deep and don't surrender," said Day, who ended up third overall for the series that began in Perth last December. Hats off to Shannon though. He's winning his seventh and I take just my first so there's a fair way to go yet. I only have one and he's got about 30. Day finished runner-up to Shannon's brother Caine in last year's Kelloggs series. Louis is in that position this time. For sure. I love to race all the greats of the sport because it just makes it so much sweeter when you're up against the legends. Eckstein, who said he'd lost count of how many rounds he had won over his 10-year career, stopped to kiss wife Belinda and 11-month-old daughter Ellie on his way to the finish line on Noosa beach. His friend and former Northcliffe teammate Zane Holmes previously held the record of six Kelloggs series wins. But Eckstein isn't stopping any time soon. I'm still racing well enough to stay in front of these blokes. But as you saw today, they're pushing. The last two years I thought about retirement but it didn't cross my mind this time. Instead I've found rejuvenation and a new passion. I'll definitely be here next year but we'll play it by ear. I'm enjoying it but the training is the hardest thing, getting up early in the morning. You can only do that for so long. Eckstein has a high pain tolerance as well as a knack for being just where the wave is breaking. Before the 2012-2013 series he had two eye operations then a bulging disc in his back removed and, finally, an operation behind his left knee. He overcame all that and still had enough in reserve to subdue Louis and Day and finish on the podium in each of the six rounds. Eckstein heads off to Vanuatu on Wednesday for a much-needed family holiday. "He's put so much hard work, time and energy into it," his wife Belinda said. He's been doing it for so long - since he was 18 - so it's nice to see him do so well and make some more history.