A day in the life of Roxy Jacenko 6am and already at work. 9am ... getting ready for filming. 6.30pm ... playing with Pixie before her bedtime. 8am ... arrving at the studios. IN a typical day, PR queen Roxy Jacenko runs rings around whirling dervishes. The 32-year-old owner of Sweaty Betty Public Relations and contestant on the upcoming series of Celebrity Apprentice redefines the term dynamic. In fact, Jacenko usually has the sort of action-packed 24 hours that would have most of us clinging to the couch. Married to financier Oliver Curtis, who has been facing his own challenges recently over allegations of insider trading, they have an 18-month-old daughter, Pixie, who is one of the greatest joys of their lives. "I love every minute of being a mum and also managing my career and family," says Jacenko. I have become a good multi-tasker and am very fortunate to have wonderful friends and family to help me whenever I need it. On Tuesday, the striking blonde was up before dawn in her Woollahra home before making her way to the Darling Hotel for a full day on the Celebrity Apprentice set. "It's an amazing opportunity to raise money for charity," she explains, saying any money raised will go to the Sydney Children's Hospital in honour of Teddy Parnell, who died recently at just nine months of age from a heart condition. I am now three weeks into it and there are three weeks to go. One of my favourite fellow contestants is Dawn Fraser - a true Aussie icon. We started the day with interviews but this fab location is where we will be for just 2½ hours. By 9am the Celebrity Apprentice cast is en route to the boardroom for a grilling by Mark Bouris. "It's set to be a gruelling day and there's no way of knowing which way it will go," comments Jacenko. I am smiling now with my bags full of designer clothing to wear but I may not be looking so happy in just a few hours when Mr Bouris begins the session. By 11am Jacenko is in hair and make-up during a break from the boardroom. Just an hour later, it's time to catch up on what is happening in Sweaty Betty land with some of the team headed to Melbourne to host Gap and Guess clothing showings for fashion media. Jacenko is sent through images from the showings to share on social media. Lunch in the Celeb Apprentice green room is salad and roast beef, which Jacenko digests with a stack of emails from her office. Jacenko is always working. Filming starts an hour later and she's not out of there until 4pm, when she heads straight to her Alexandria office to work on an event for Melbourne's Chadstone Shopping Centre, which features former Sex & The City stylist Patricia Field. By 5pm, Jacenko is on the road again to meet a few new clients. Jacenko finally starts to wrap up her own day by 6.30pm and rushes home for some down-time with her daughter. Dinner is at 8pm with Roxy's dad, Nick, coming around and cooking the family a chicken curry. "The Jacenkos are certainly no Michelin star chefs but this is impressive," boasts Jacenko, who says she is highly skilled when it comes to ordering takeaway. While many of us would now put our feet up and watch some TV or head to bed, Jacenko is in her home office at 9pm answering emails before turning in with a 5am start the following day.