Celebrity Apprentice stars hold Bondi Beach fry-up then brace to be fired from show Celebrity Apprentice's first challenge was to run a fish and chip shop opened to the public at Bondi Beach. (L to R) Craig Thompson, from Leeds, Layla Subritzky and Stephanie Rice with fish and chips. Picture: Justin Lloyd Source: The Daily Telegraph Kym Johnson and Dawn Fraser in the Celebrity Apprentice first challenge. IT was billed as the Celebrity Apprentice "battle of the sexes" but it was Mother Nature who dictated play, as cyclonic winds threatened to blow the reality show stars off the Bondi Beach promenade today. Setting up rival fish and chip shop operations on the famous Sydney beachfront, the 14 contestants for the latest season of the Channel 9 series were up against the elements and the clock in a race to raise the most money for charity. In the blue corner, the boys were led by boxing champion Jeff Fenech, who leant on his big-end-of-town buddies like James Packer to kick into the money tin, with the casino mogul donating $20,000 to the TV fundraiser. With gale-force conditions blowing away most of the foot traffic, Fenech's Fabulous Fish & Chippery looked to have the financial advantage, banking cheques from liquor giant Dan Murphy's ($20,000), Ray Sinclair ($10,000) and Goodman Fielder ($5000). By comparison, it was all pink sparkling pom-poms and screaming women on the PA system for Team Supreme, captained calmly by the irrepresible swim legend Dawn Fraser. The Voice diva Prinnie Stevens, Big Brother babe Layla Subritzky and Fraser manned the fryers, while professional spruikers Roxy Jacenko and Prue MacSween rallied the crowds, which included a busload of senior citizens who balanced walking sticks with their fish and chips. MacSween was at her cheeky Beauty & The Beast best on the megaphone, squawking the sales pitch: "Come and bump bits with Stephanie Rice and get some lip from me." Big donors for the girls team included Vittoria coffee, Primo smallgoods and 2Chillies swimwear, who paid Dancing With The Stars beauty Kym Johnston to show off her ballroom body in a teeny bikini. Former CA winner Julia Morris made a guest appearance, joining judge Dane Bouris and Woman's Day editor Fiona Connolly as surprise shoppers, taste-testing both teams' offerings - including grilled salmon and salad from the boys and barramundi fillets with fries by the girls. Despite paying $1500 to Team Fenech for a fry-up, one AFL player from Greater Western Sydney gave his expensive lunch away, citing a strict pre-season diet. The teams were expected to face a tougher test than the weather, with their first board meeting and TV boss Mark Bouris expected to "fire" the first contestant from the losing team on Friday night. The series will air on Nine after Easter.