Five-day cold snap to hit Britain as families are warned to look after the elderly and vulnerable The cold will be accompanied by heavy cloud, with the south west likely to see the best of any bright weather. Snow flurries could be seen in eastern areas but large amounts of snow are not expected to fall. Strong easterly winds could make conditions feel even colder, particularly in the South where widespread frost is forecast over coming nights. Forecasters also warned people to stay alert as pavements are likely to be icy. The cold conditions are set to continue into the rest of next week although the severe weather alert expires at 7am on Sunday.