Hands-on Cooking Lessons - NYTimes.com There are 72 hours worth of videos uploaded to YouTube every minute, writes our colleague Kate Murphy, much of it "cringe-worthy." In her article, she breaks down what makes a video go viral and what doesn't work. Among the video makers she mentions is John Mitzewich of the YouTube channel Food Wishes, whose face never appears in his cooking tutorials. All you see are his hands at work in his San Francisco kitchen, yet his videos have had as many as two million views. Here, he instructs on how to make a Grand Marnier soufflé for Valentine's Day. He suggests putting it on a doily. "Women love the doilies," he says. I think they consider it a type of plate lingerie.