Families sign up to Big Switch campaign MORE than 7000 people have already joined the bid for more affordable private health cover. Day one of Big Health Insurance Switch took the campaign more than a quarter of the way towards to stated goal of 25,000 sign-ups. The goal is to create the first discount health insurance that is open to all Australians.The target is 10 per cent off. At the moment discounts of this magnitude are only available at large workplaces or by paying to join a union or motoring group. An individual without these connections struggles to get more than 4 per cent off. The law limits discounts to 12 per cent. Rebecca and Joe Hambour, from Darlinghurst, were amongst the first families to sign up to the campaign yesterday. They have been with NRMA insurance, now run by Bupa, for 15 years and currently pay $400 for hospital and extras cover for themselves and their three children. "We're just time poor, so making the time to ring up the provider and find out if we've got the right cover for our family, there are other things we need to do first and we just don't get around to it," Mrs Hambour said. We're hoping to get peace of mind (from the campaign) and the best cover for our family, but more than anything not pay for any premiums we don't need. If we can knock $100 off that would be great. Sydney mother of two Rebecca Reid said health insurance was a confusing labyrinth of "expensive rip-offs" that needs to be cleaned up. "I think a lot of people don't really know the detail of what they're covered for until they claim," Ms Reid said. There doesn't seem to be an industry baseline. If you want to know what you're covered for you have to chase them down and it's really difficult. It's not like car insurance where you know you're covered and it's the same for all providers. There are currently 25,700 individual products on offer from insurance companies. One Big Switch wants at least 25,000 Australians to sign up so they can negotiate the best deal from one of the 34 providers in the market. One Big Switch will receive a commission for people who switch and campaign director Christopher Zinn yesterday announced that a portion of that money would be donated to a health-related charity. Registering to receive an offer costs nothing and there is no obligation to take up the offer.