Saffron Technology, Inc. Announces Two New Additions to its Executive Team -- CARY, N.C., Feb. 12, 2013 /PRNewswire-iReach/ -- CARY, N.C., Feb. 12, 2013 /PRNewswire-iReach/ -- Saffron Technology, Inc., a privately held hybrid big data analytics firm, announced today two new leadership positions to strengthen its commercial product strategy and expand its direct and partner sales channels. "This is an important step for our company," said Gayle Sheppard , Chief Executive Officer, who announced today the appointments of Dr. Paul Hofmann as Chief Technology Officer and Michael Yeagley as Vice President of Worldwide Sales. I'm delighted to have Paul and Mike on our team. They bring years of rich technical knowledge, market expertise and sales experience in high growth companies, advanced analytics products and global markets. Their combined experience is important to achieving our growth in big data markets while continuing to optimize how customers derive value from Saffron," Sheppard said. Saffron Technology, Inc., is focused on customer growth and application development in 2013, leveraging its flagship associative analytics engine and innovation-driven customer base. Saffron's mission is to deliver analytics so organizations can "find without knowing" - an important advantage when data is too complex and too diverse to understand everything that's inside it.. Saffron's customers, represented by The Boeing Company, The Bill and Melinda Gates Foundation, General Dynamics, Scientech, and the Department of Defense, are focused on informing opportunity and managing risk across the enterprise by use of Saffron's adaptive, always learning, hybrid data analytics. Dr. Paul Hofmann named Saffron Technology's Chief Technology Officer. Dr. Hofmann, who most recently served as Saffron's Chief Strategy Officer, was promoted to CTO, leading Saffron's technology direction and commercial product strategy. Hofmann has over twenty years of experience in enterprise software and services, including academic research at Northwestern University and MIT, executive leadership at global companies SAP, where he was Vice President of Research and Development, and BASF, where he served as Senior Plant Manager. Dr. Hofmann's academic studies and research in quantum physics is a perfect match for Saffron's new automatic pattern identification and prediction algorithms. Saffron is the only company that has developed a scalable and enterprise-ready brain-like analytics platform based on associative memory. I've been following Saffron and associative memory technology for some time. It is great to be part of the future of analytics here and now with Saffron. Hofmann said. Michael Yeagley joins Saffron as Vice President of Worldwide Sales and is responsible for leading Saffron's direct and partner sales channels. Prior to joining Saffron, Mike's experience spans mature and emerging technology firms including NovoDynamics, an In-Q-Tel backed company, SPSS, an IBM Company, and AlphaBlox, an Accel Partners-backed firm. Yeagley has led double digit, quarter-to-quarter revenue and gross margin growth and expanded markets for foreign language processing solutions within the U.S. Intelligence and Defense industry and organizations in Europe and the Middle East. At SPSS, Yeagley applied predictive analytic capabilities to fraud detection, yielding acquisition of the largest customer in SPSS' history. Yeagley's Middle-East experience includes a 2010 appointment by the US Dept. of Commerce to lead a trade delegation to the United Arab Emirates to expand technology opportunities for defense, healthcare and education throughout the Middle East region. We've applied Saffron to many diverse use cases such as work order analysis in maintenance, repair and operations (MRO), identifying and prioritizing threats from persons and groups of interest, finding the thread connections and similarities in bad guy networks and uncovering the supply chains that provided IEDs to terrorists in Iraq. Our ability to "find without knowing" the relevant patterns hidden in the noise of Big Data is a core value accelerator for our customers," Yeagley said. About Saffron Technology, Inc. Saffron, founded in 1999, brings the simplicity of brain-like thinking to big data analytics. Based on "associative memory" - the same way our brains remember connections and similarities in the world around us - Saffron develops and delivers Anticipatory Sense-Making and Predictive Analytics to help businesses exploit data driven intelligence to drive new and greater value to their customers. Saffron's Natural Intelligence Platform, including SaffronMemoryBase®, is a market-proven cross-industry analytics platform that supports real-time sense-making, decision support, and experience-based prediction. Our Customers apply Saffron to MRO decision support, predictive CRM, risk intelligence, security threat intelligence, and market intelligence. Saffron works with "big data" - high velocity, complex, unstructured data sources - and provides the agility needed for non-stop incremental learning and adaptation. Saffron customers are innovators, in corporations and government engaged in business to consumer (b2c) industries, financial services, supply chain operations, defense and national security. To learn more, visit www.saffrontech.com. Media Contact: Melissa Warren Saffron Technology, Inc., (919) 468-8201 104, info@saffrontech.com SOURCE Saffron Technology, Inc. RELATED LINKS http://saffrontech.com