CollabFactory and GMA Consulting Partner to Enable Simple and Easy Integration of... -- WATERTOWN, Mass., Feb. 15, 2013 /PRNewswire-iReach/ -- WATERTOWN, Mass., Feb. 15, 2013 /PRNewswire-iReach/ -- CollabFactory, a RedMetal Inc., company and provider of easy to use, highly flexible SharePoint based solutions, today announced a partnership with GMA Consulting, a London based IT consultancy specializing in collaboration, cloud and CRM solutions. GMA Consulting will be the exclusive reseller and implementation partner for CollabFactory in the financial services sector in the U.K. CollabFactory is committed to helping clients enable their collaboration and sharing of vital information in today's business environment. We are pleased that GMA Consulting has become our first partner serving the European and United Kingdom markets. In GMA we have found a firm that, like us, is focused on the SharePoint and Salesforce platforms. GMA has a solid track record of delivering quality solutions into the financial services sector, a market which is very important for us," said Paul Chae , Vice President of Product Marketing at RedMetal Inc. sfconnector is a cost-effective, easy-to-configure application that enables timely and accurate information sharing of both customer and sales information by automating one way or bi-directional data synchronization between SharePoint and salesforce.com. Without compromising the integrity of either database, it gives individuals and teams the information they need to be more collaborative and productive. According to Ben Grey , a Director at GMA Consulting, "Many of our financial services customers use both SharePoint and salesforce.com and would like to transfer data and documents between them. The two platforms do not integrate natively so until now any interaction between SharePoint and the SFDC required custom-written actions via salesforce.com's API which are time consuming and expensive. Once customers start using sfconnector, they will see more ways to make connections between SharePoint and salesforce.com - and other information sources as well to benefit teams such as: marketing, customer service, client service teams, project development teams, help desks, and call center agents. We are delighted to be working with CollabFactory, and we believe that sfconnector will provide our clients with a flexible and effective yet inexpensive solution to help them integrate SharePoint and salesforce.com." continued Grey. About GMA Consulting GMA is a London-based IT consultancy specializing in collaboration, cloud and CRM solutions. Utilizing Microsoft SharePoint, Windows Azure and salesforce.com GMA consulting builds business applications, with a particular focus on process automation and automated document generation, to help clients run their organisations more efficiently and effectively. About CollabFactory CollabFactory is a RedMetal Inc. company with a mission to provide easy to use, highly flexible, SharePoint based solutions resulting in greater collaboration and knowledge sharing within organizations. CollabFactory products are designed specifically for the Microsoft SharePoint ecosystem and built by SharePoint business and technology experts. About RedMetal, Inc. Founded in 2011 RedMetal, Inc., is a privately held concern, focused on transforming great ideas into products and intellectual property targeting consumer and enterprise markets. The founders, team members, and mentors have decades of experience working with both new ventures and Fortune 500 companies. RedMetal works with internal product ideas but also seeks early stage entrepreneurs who can benefit from RedMetal's unique process. RedMetal is a privately held company based in Boston. For more information, visit http://www.redmetal.com. Media Contact: Paul Chae RedMetal, 617.431.4580, paulchae@redmetal.com RELATED LINKS http://www.redmetal.com