Crackdown on screaming children by Dee Why Grand shopping centre The warning sign from the Dee Why Grand shopping centre banning screaming kids. NOISY children have been banned from a Sydney shopping centre in a move that one parenting expert says reflects society's growing intolerance. The Dee Why Grand on Sydney's northern beaches, which claims to cater for young families, has introduced its new policy following complaints about out-of-control children. The notice from centre management reads: "Stop. Parents please be considerate of other customers using the food court. Screaming children will not be tolerated in the centre. Centre manager Brenda Mulcahy said staff and customers complained about children "running amok" and "screaming" in the food court, near the centre's playground for children aged under five. She said children were sometimes so loud she could hear their screams in her office, which was "miles away." Do you support the shopping centre ban on screaming children? "People deserve the quiet enjoyment of their cup of tea," Ms Mulcahy told The Manly Daily yesterday. Mothers have to be more responsible. We have had so many complaints. She said some staff avoided the food court because they found the noise "unbearable." A sign asking children not to scream was put up before Christmas but, after more complaints, the strongly worded sign went up last week. Parenting expert Dr Justin Coulson said it was a reflection on society becoming increasingly intolerant of young children and parents. "Anyone who has kids knows it's far more uncomfortable hearing your own child scream than hearing someone else's child scream," he said. When our own child is crying we do anything we can to help them. This is a sad indictment on the shopping centre. Dr Coulson said rejecting young children who made noises or were distressed was wrong. "There is a such a lack of empathy for parents - there is so much judgment around parents who are, for the most part, doing their best," he said. Dee Why father-of-four Tomiki Halai said he had seen children "run wild" in the centre but most parents did not allow it: "Parents need to try to control their children but at the end of the day, children are just children."