McQueen and Stella McCartney spur PPR sales Also boosting PPR's shares - which were up almost 8pc in early afternoon trading on Friday - was its commitment to overhauling its sports brand Puma. PPR said it wanted to continue expanding in the luxury and sports sectors, but would only look into making outdoor gear deals once Puma was out of the woods. "Once Puma is back on the path of growth, then we will look at growth opportunities in the outdoor sector," PPR group managing director Jean-Francois Palus said. Puma's revenues stood at €3.3bn last year, but PPR did point to a tough environment in sporting goods, noting intense competition and the rising cost of raw materials. In PPR's luxury division, Gucci and Saint Laurent brought in revenues of €3.6bn and €473m respectively. Turnover at other brands including Alexander McQueen and Balenciaga was €1.2bn. Overall revenues stood at €9.7bn compared to €8bn last time while pre-tax profit from continuing operations was €1.6bn compared to €1.3bn last time. "PPR's luxury division is enjoying one of the best sales growth and margin momentum amongst luxury players," HSBC said in a note.