Poll date gives ad market 'some certainty' MEDIA agency bookings fell 4.8 per cent in January against the same period last year, but conditions in the advertising market are starting to improve, according to Harold Mitchell. The total TV market posted a 4 per cent increase in bookings, with subscription TV and digital up by 9.2 per cent and 14.1 per cent respectively, according to financial booking data from media agencies compiled by Standard Media Index