Twitter: how to get more followers In other words, if you want more followers, try not to say mean things. This is certainly not an approach adopted by the comedian Frankie Boyle, who has almost 1.3 million followers. The study said: "Informational content attracts followers with an effect that is roughly thirty times higher than the effect of [personal] "meformer" content, which deters growth. We think this is due to the prevalence of weak ties on Twitter. This translates as: if you want more followers, don't just talk about yourself. Among the accounts studied, users talked about themselves in 41 per cent of their tweets while informational content accounted for only 24 per cent. As well as being positive and not just talking about what you had for lunch, the study suggests not filling your tweets with too many hashtags, maintaining a detailed profile, tweeting often and following back those who follow you.