More mastheads report digital sales THE number of mastheads reporting audited paid sales of their digital editions has jumped from 34 in June last year to 59 for the period ending December, with most of the new additions coming from country press and magazines. Major titles that had already begun reporting their digital sales included Fairfax Media's The Sydney Morning Herald, which had average digital sales of 62,431 on Saturdays and 58,532 on weekdays, and The Age, which had 40,011 on Saturdays and 37,162 on weekdays.