Posh chocolate brands left with egg on their face as supermarket Easter egg costing just £5 beats Harrods and Hotel Chocolat in blind taste test It is often said that money can't buy class, and lit looks like it can't buy taste either as a cheap and cheerful chocolate egg has cracked the competition to be crowned the best tasting Easter egg for 2013. A £5 supermarket Easter egg has beaten luxury rivals costing up to £70 in an annual taste test. The Chokablok American Dreamcake egg sold at Tesco scored 84/100 to take the title of Good Housekeeping Easter Egg of the Year, impressing the judging panel with its 'varying textures, enticing design and value for money'. The winner! The Chocablok American Dreamcake egg costs a bargain £5 and has been named as the winner of the annual Good Housekeeping Easter Egg of the Year Tesco's egg beat the seriously luxurious £70 Hotel Chocolat Half and Half Ostrich Easter Egg which scored 80/100 and the handmade Harrods Chocolate Brownie and Raspberry Egg, which costs £24.95 and scored 70/100. Tasters sampled 193 chocolate eggs to decide the winners of four categories - eggs for kids, eggs for grown-ups, eggs for sharing and the overall winner. Marks and Spencer's £6 Colin the Caterpillar egg won the kids category with 80/100, while the £19.99 Lindt Heavenly Hazelnut Milk egg encrusted with roasted hazelnuts took the grown-ups title with a score of 84/100. Looks delicious: Hotel Chocolat's Half and Half Ostrich Easter Egg will set you back a hefty £70 Harrods Chocolate Brownie and Raspberry Egg (left) and Lindt Heavenly Hazelnut Milk egg (right) were rated 70/100 and 84/100 respectively Marks & Spencer also won the sharing category with its selection of five topped chocolate eggs for £10. Good Housekeeping consumer director Caroline Bloor said: 'We've really noticed how Easter eggs - even at the cheaper end of the market - have become far more eye-catching and imaginative over the last couple of years. But at the end of the day, behind the fancy designs, you are as likely to find a delicious chocolatey treat in the supermarket as you are in the luxury shops. In our tests, cheaper chocolate eggs continue to beat the opposition. So why pay more? The variety of eggs available in 2013 is fantastic but we all agree that the Chokablok American Dreamcake egg is a deserving winner of our Good Housekeeping Easter Egg of the Year title. Excellent news: Good Housekeeping say they have noticed an improvement in the quality and variety of Easter eggs in the past few years