Cineplex posts record year as hit-hungry movie goers flock to theatres Canada's largest movie chain posted the best year in its history, as a strong slate of movies and enhanced theatres drew more viewers to Cineplex Inc."s screens across the country. Revenue soared to $1.09-billion, compared to $998-million in 2011. Profits increased 144 per cent to $120-million, from $49-million. Most of that money came from the 71.2-million visits to its theatres - the average ticket cost $8.97 through the year, pushing box office revenue to a record $638-million. It posted the growth largely on the strength of the top five movies of the year - Marvel's The Avengers (5 per cent of total box office), Dark Knight Rises (4 per cent), Skyfall (4 per cent), The Hunger Games (3 per cent) and The Amazing Spider-Man (2 per cent). The company is able to charge more for some of the bigger movies of the year, herding customers into theatres that charge extra for perks such as reserved seating, enhanced menus and larger screens with better sound. It said late last year it would soon start opening adult-only theatres, which would serve alcohol and be restricted to those old than 19. It was also a strong year at the concession stands. The company has focused on reducing the amount of time customers spend waiting in line and broadened its offerings beyond popcorn and soda. Concession revenue increased 26 per cent to $86-million, with the average revenue per patron up 2.9 per cent to $4.65.