Video: PS4 reaction: Sony are gambling on traditional gamers Last night Sony fired the opening salvo in the "2nd generation console wars" by announcing the new PlayStation 4 at a press event in New York. According to Matt Warman, The Telegraph's Consumer Technology Editor, this represents a significant gamble for the console giant. "Sony is betting on a console that is very much aimed at traditional gamers," he said. Nintendo continue to aim at the family market, Microsoft are aiming at the living room... companies are realising that they can't go head to head. In this second generation of the console wars, however, Warman believes there is a significant fourth player. Increasingly, people are playing games on their mobile phones, through their smart TVs. If Sony can reinvigorate the traditional gaming market then there'll be a lot of people surprised because because the mobile phone is currently where people think gaming is at.