Video: Samsung hint at Galaxy S4 launch Samsung has posted a video online which tries to create anticipation for the new Samsung smartphone. A boy is given a box supposedly containing the new phone and he excitedly takes it home to open it. Keeping it a secret from the viewer, he opens the box to face glittering light coming out from it. It's my favourite colour, it's unreal. Totally amazing," the little boy says. As the viewer doesn't get to see what's inside the box, it makes for a tantalizing advert for the launch of the new Galaxy S4. The Samsung Galaxy S4 is a phone that is likely to track how your eyes move and use a screen of unprecedented resolution - the Korean company believes it will cement its position as the world's leading technology brand. The S4 is likely to have a large, 5" screen, built-in payment technology from Visa and 4G speeds. It will also develop the technology in its predecessor, the S3, that kept the screen on when it detected that a user was looking at it. And the fact that the device launches in America, too, is crucial: while Samsung has dominated in Europe in particular, in America it has not gathered quite the same following.