Amazon launches multi-billion-dollar internet assault on television AMAZON is spending millions of dollars on a series of pilot shows after joining the internet's assault on television. The world's largest online retailer is among technology giants taking the fight to traditional broadcasters by producing programs that will appear exclusively through their services on the web. The likes of Netflix, the digital video company, and Microsoft, the software giant, are also known to be producing their own series in the hope they will be able to attract and retain more customers.