Tesco telly: Supermarket unveils free TV and movie service for Clubcard customers in bid to take on Apple and Amazon Clubcard TV will include The Only Way is Essex, The Shawshank Redemption and the Care Bears TV show Will be offered free to 16 million Clubcard holders - if they watch personalised adverts before and during shows Initially available on computers - but tablet, phone and game console versions planned Tesco has unveiled a free TV and movie service for its 16m Clubcard customers. The supermarket, which last year bought online film service Blinkbox, hopes the service will help it take on Apple, Amazon, Netflix and Google in the lucrative TV market. Customers will get the service for free in return for watching adverts before and after TV shows and films. The Clubcard TV service, announced today, will allow Clubcard owners to watch films and TV shows for free if they agree to watch personalised ads Tesco will link the service to its Clubcard so users will be shown ads for products they may actually buy, or have bought in the past. The service will analyse all of their Clubcard purchases to select the best ads. The supermarket boasts it will take less than 24 hours for purchases to be reflected in the ads customers are shown 'Clubcard TV offers a whole world of free entertainment for all the family,' said Michael Comish, CEO of Tesco Digital Entertainment. The reason we can offer great programming for free is because customers will see relevant advertising before and during the movie or TV show they are watching. 'We'll use Clubcard data to tell us what might be relevant for our customers and therefore help us deliver a more personalised service.' Clubcard TV MD Scott Deutrom said the adverts would be selected based on 'live' data. By using Clubcard, we can look at what customers buy from us, what things they like, and then make an effort to target adverts that are more relevant to them. Better still, we can target adverts based on what our customers bought yesterday, we can show that we are listening to our customers in "real" time. Tesco TV: The Only Way Is Essex is one of the first TV shows to be confirmed for the new service, which will be available for free to Clubcard holders Titles available at launch include the Brad Pitt western The Assassination of Jesse James, The Shawshank Redemption and the TV shows The Only Way is Essex, Doc Martin and The Real Hustle (DRG). Kids" content available from launch includes The Wind in the Willows movie starring Matt Lucas and The Care Bears and Strawberry Shortcake TV series from distributor American Greetings. Tesco also recently aquired ebook firm Mobcast and online music streaming service WE7.