Video: Tomb Raider creator: games industry has an image problem Mr Livingstone co-founded games company Games Workshop in 1975, launching Dungeons & Dragons in Europe, before making the move into computer games overseeing a merger that created Eidos Interactive which has brought out some of the most popular and influential games including Lara Croft: Tomb Raider and Hitman. He believed that the video game industry is undervalued in the UK and not enough children are encouraged to think of it as career. "Not enough positive is said in a positive way about the games industry, software sales alone are worth about $50 billion, and that it going to rise to $90bn by 2015," he said. We've had an image problem. If you talked about the positives of the games, that you are solving problems that you are learning about the actions and consequences. In 2010, Mr Livingstone was asked to act as the Skills Champion by Ed Vaizey, tasked with producing a report reviewing the UK video games industry.