Luigi Murenu, the global creative director for John Frieda, evoked the "age of innocence" with the windblown, schoolgirl hairstyle he created for Viktor & Rolf on Saturday. John Frieda Luxurious Volume Volume Building Mousse (for a slight oomph), a messy middle part, and double braids (crossed and pinned along the bottom of the hairline) were the foundation. Murenu then put his palm right at the top of the model's head and made a turntable motion to purposefully free a few strands and create extra wispiness. He likened this look to evoking meadows of wheat, and indeed it felt fresh from the fields.