Raise mimimum alcohol price further, say doctors But Sir Ian Gilmore, chairman of the Alcohol Health Alliance, representing 70 medical colleges, campaign groups and other health organisations, said Mr Cameron should match the Scottish government, which has set the higher floor price. Andrew Langford, the chief executive of the British Liver Trust, said: "The UK is seeing a year-on-year increase in alcohol-related deaths, especially from liver disease, and what makes this worse is that the average age of people dying from liver disease is decreasing." He said that more than 10,000 premature deaths a year were related to alcohol. The report was backed by the British Medical Association, the GPs" body. Dr Vivienne Nathanson, of the BMA, said: "Alcohol misuse leads to serious ill health, premature death and is linked to violence and anti-social behaviour. It also costs society many billions of pounds every year. The Prime Minister's plans have been opposed by several Conservative Cabinet ministers. Licensing officers who will oversee any new rules have also raised concerns. The alcohol industry is arguing against a floor price, saying that it will unfairly hit responsible drinkers. Miles Beale, chief executive of the Wine and Spirit Trade Association said: "Consumers have made it very clear: they are opposed to minimum unit pricing. Not everyone who looks for value in their shopping is a binge drinker.