Profit continues to fall at David Jones March 20, 2013 - 8:50AM Retailer David Jones' first half profit has fallen 14 per cent to $73.5 million due to fewer sales and spending to improve its business. David Jones made sales of $1.003 billion in the six months to January 26, down from $1.011 billion in same period the previous year. Chief executive Paul Zahra said the company's financial performance had been impacted by challenging retail conditions and spending on its business transformation plan.