FILE - In this March 1, 2013 file photo, Jessica Bridge, a spokesperson with a betting company, poses for members of the media, next to a board with odds regarding the possible new Pope, central London. Bookmakers in betting-mad Britain are cashing in on the Roman Catholic conclave to select a new pope as cardinals began their deliberations at the Vatican on Tuesday, March 12, 2013. AP Photo/Lefteris Pitarakis, File A giant monitor in St. Peter's Square at the Vatican, shows cardinals praying, Tuesday, March 12, 2013. Cardinals have begun filing into the Sistine Chapel for the conclave to elect the next pope amid deep divisions and uncertainty over who will lead the 1.2 billion-strong Catholic church and tend to its many problems. LONDON (AP) - Bookmakers in betting-mad Britain are cashing in on the Roman Catholic conclave to select a new pope. As cardinals began their deliberations at the Vatican on Tuesday, here's a look at the odds. Cardinal Angelo Scola of Milan was leading the pack for many bookmakers. Ladbrokes had the Italian with odds of 2-1, while Paddy Power and William Hill both had him at 9-4. "The money keeps coming for Scola and we've been forced to slash his odds," said Jessica Bridge of Ladbrokes. The closer we get to the conclave, it's harder to see an outsider causing an upset. That helps explain why Paddy Power was taking bets that the next pope will hail from Italy at 1-1. From there the race gets convoluted, but a few names stand out. William Hill said its original favorite, Cardinal Francis Arinze of Nigeria, had fallen to odds of 40-1. The betting house now has Ghana's Cardinal Peter Turkson in second place with odds of 7-2 and Brazil's Cardinal Odilo Scherer third at 4-1. There's little agreement on which cardinals are the longest shots. But among non-cardinal "contenders" one name keeps popping up: U2's Bono, a rock 'n' roller known for his charitable works and political activism. The singer is listed with odds of 1,000-1 at Paddy Power, Ladbrokes and William Hill. Other names out of left field include Italian soccer star Mario Balotelli and pop sensation Justin Bieber, who are listed at 2,500-1 and 10,000-1, respectively. Bookmakers are taking in significant sums. Paddy Power said that since Pope Benedict XVI resigned, prognosticators have spent more than 500,000 pounds ($743,122) speculating on his replacement. Ladbrokes said about 10,000 pounds has been staked, with the figure expected to rise if the voting drags on. William Hill said it has received bets in the "thousands" coming from more than 50 countries. People are also placing bets on how long it will take the cardinals to elect a pope. William Hill had Tuesday as the favorite, at 5-2, with 6-4 odds on Wednesday. Paddy Power's second-largest pope-related market is for what name Benedict's successor will take - with Leo, Gregory and Pius among the most popular predictions. A 17th Benedict stood at a moderate 12-1; a first Pope Damian stood at 500-1. Retired basketball legend Dennis Rodman - fresh off a trip to North Korea - was doing publicity for Paddy Power in a light-hearted "campaign" for Turkson to become the first black pope.