Video: Facebook's Mark Zuckerburg unveils News Feed changes It will give members more control over what Facebook status updates, news stories and other postings they are shown by splitting the all-in-one News Feed into categories. They will be able to switch between individual feeds for photographs, music and events, for instance. Advertisers, who have been able to pay to appear in the News Feed since just before its Wall Street flotation last year, will be able to use bigger pictures and video to make their pitch more noticeable and encourage more clicks. CEO Mark Zuckerburg said the changes would help make Facebook a "personalised newspaper."