Sunday paper a treat for our subscribers FORTY-TWO years ago this week, a newspaper was born. After five months of meticulous planning, and with Dame Elisabeth Murdoch looking on, The Sunday Australian rolled off News Limited's state-of-the-art Sydney presses on the evening of February 27, 1971, to become the nation's new Sunday newspaper. Promising "a Sunday with a difference," the newspaper complemented the six-day-a-week The Australian started by Rupert Murdoch seven years earlier. It contained the regular fare of Australian and overseas news, business, sport and entertainment. It also introduced new sections, including Ad Lib -- "the women's pages with men in mind."