Sanya Phoenix International Airport Wins Best Improvement Award in Asia-Pacific by ACI and... -- MONTREAL, March 14, 2013 /PRNewswire/ -- MONTREAL, March 14, 2013 /PRNewswire/ -- On March 13, 2013, the Airports Council Internationals (ACI) announced the recipients of its annual Airport Service Quality (ASQ) Awards for 2012 in Montreal. Sanya Phoenix International Airport, which ranks among the best airports in the world, was awarded Best Improvement in Asia-Pacific and became the fifth international airport that was given this award. Logo: http://photos.prnewswire.com/prnh/20130128/CN49000LOGO In February 2009, Sanya Airport enrolled in the ASQ program for brand promotion strategy, presented its application to the ACI in May and signed the cooperation agreement on June 16th, becoming one of the members of the ASQ program. Sanya Airport has participated in 14 ASQ passenger satisfaction surveys with a minimum of 6,000 passengers interviewed, covering passengers of all flights in the airport. With a dismal average of 3.60 in the ASQ survey, Sanya Airport tested, analyzed and took rectification measures on about 1,000 items over the past four years. Since then, the Airport Service Quality in Sanya Airport has made great progress. By the end of 2012, the average score of Sanya Airport in the ASQ survey had reached 4.69 with an increase of 1.09 compared with 2009. Meanwhile, its rank in the Airport Service Satisfaction had improved to 15 in 2012 from a rank of 118 in 2009, and was awarded Best Improvement in Asia-Pacific. 199 airports had participated in the election. Sanya Phoenix Airport is managed and operated by the HNA Group, whose passenger numbers ranks the first among airports in the non-provincial capital and prefectural-level cities of China. About the Program ASQ (Airport Service Quality), a system organized by DKMA and authorized by the Airports Council Internationals (ACI) to survey the service quality of airports, is called the "Oscars of Air Transportation" and has won industry recognition as a world-class benchmarking program. Aimed at meeting the demand of the passengers constantly and improving the financial bottom lines of the airports, ASQ analyzes the constitution of passengers' requirements and takes steps to improve using highly structured measurements, analytical reporting and open discussion forums. ASQ counts more than 200 airports that participated in the ASQ program.