Nets Make Full Effort to Fit Into Brooklyn When a team is about to play its first game of the season, and the owner publicly states that anything less than a trip to the Eastern Conference finals would be a disappointment, pressure is created that is hard to live up to. For the Brooklyn Nets, who invested heavily in putting together a winning team in their first season since their move from New Jersey, the pressure created by the team's owner Mikhail Prokhorov has seemingly distracted from what has otherwise been a successful move for both the Nets and Brooklyn. In a sense, for anyone to talk about this season as a disappointment for the Nets is to ignore their recent history. Currently in line to be the No. 4 seed in the Eastern Conference, the Nets will almost assuredly make the playoffs for the first time since 2006-7, which was the last time the team finished with a .500 record. After years of being among the worst in the N.B.A. in home attendance, the Nets have filled 94.8 percent the Barclays Center's seats on average for a total attendance of 583,228 through Friday. One way the Nets have been able to keep the momentum going for their move to Brooklyn has been to embrace the philosophy the Dodgers employed when they were the borough's lone professional sports team, which was to be involved in all aspects of the community. They will continue that tactic on Friday when Brett Yormark, the team's chief executive, officially reopens the basketball gymnasium at the Navy Yard Clubhouse of the Madison Square Boys and Girls Club. For added flair, Brook Lopez and MarShon Brooks will be there to help him introduce the new court, which will be a replica of the Nets" practice court, including the team's oversize logos, and black and white color scheme. "We can't just take for granted that Brooklyn is going to support us just because we wear Brooklyn every night," Yormark said, referring to the team's jerseys. We've got to do things that are significant, that have an impact on the lives of the people that make up Brooklyn. The court will be the first endeavor by Yormark's foundation, but it is in line with other efforts the team has made since its move to Brooklyn was announced. While the chance to rebuild a court that was in need of repair appealed to Yormark - he hopes his foundation can continue to refresh other Brooklyn courts in the future - featuring the Nets" colors was a chance to continue to build the team's brand, which has become ubiquitous on the streets in terms of hats and T-shirts. "I think to the extent that we can reinforce who we are and what we do day in and day out is very important," Yormark said. We want every kid growing up in Brooklyn thinking about the Brooklyn Nets and being proud of the team. As for Prokhorov's desire for the Nets to make the Eastern Conference finals, they will face a tough road should they remain the No. 4 seed. Even if they get through the first round they would probably face LeBron James and the No. 1-seeded Miami Heat in the second round. But tough playoff matchups are most likely a welcome change for the formerly woeful Nets.