Anti-pokies campaigner names and shames MPs Giant billboards attacking individual State MPs and providing their electorate phone numbers are being erected by anti-pokies crusader Paul Bendat. Picture: Eastman Chris Source: Herald Sun A GIANT billboard attacking state MPs in marginal seats and providing their electorate phone numbers has been erected by an anti-pokies crusader in an effort to reform the state's poker machine laws. In his latest effort to highlight the amount of money lost at poker machines, Paul Bendat has launched an extensive campaign in Melbourne's southeast that includes a billboard on the Nepean Highway in Mordialloc calling on Liberal MPs Lorraine Wreford and Donna Bauer to back poker machine tax reforms and $1-a-spin betting limits. Mr Bendat has also funded a council-wide brochure drop, which will detail the plan and show the tens of millions of dollars lost by local punters in the past year. A Monash University study, funded by Mr Bendat, found that reconfiguring poker machines to a maximum bet of $1 a spin, while also reforming the pokies tax rate, would cut problem gambling without crippling state government coffers. The plan is in line with the Commonwealth Productivity Commission's 1/120 solution, which proposed the $1 betting limits and a total loss limit of $120 per hour. Mr Bendat said the proposed financial loss to the Government represented just 0.5 per cent of the economic and social costs of gambling, and would not affect recreational gamblers. The campaign has attracted support from World Vision chief and chairman of the Australian Churches Gambling Taskforce, Tim Costello. Mr Costello said it was time to do something about the amount of money lost to poker machines. "Victorians want reform," he said. Around the rest of the world, this is normal. In England, the pokies are a £1 play. It's not 'load up $1000 in one go and spend it quickly', which you can do here. Mr Bendat will meet the newly independent member for Frankston, Geoff Shaw, whom he hopes will back the campaign. "It's the right thing to do," Mr Bendat said. Ms Bauer and Ms Wreford said they were interested in ways to minimise the impacts of problem gambling but refused to endorse Mr Bendat's plan.