Ferrari sets pace in Geneva Motor Show supercar showdown EUROPE'S premier annual motoring show has opened in Geneva with an unparalleled line-up of models from the premium brands as they bask in the glow of strong demand from the ultra-wealthy. Ferrari, McLaren, Lamborghini, Rolls-Royce and Bentley all paraded new cars that redefine the superlatives of motoring as they enjoy either record years or confident rebounds from the global financial crisis.