Facebook makes your friends hate you Think, before you "like." Facebook feed filled with what your friends "like" Technical term is EdgeRank Businesses that clutter feed will be "unliked" WANT to keep your Facebook friends? Think carefully before you next click the "like" button. Here's why. Ever noticed how your news feed can be filled with pictures or pages that your friends have recommended? Imagine that you have a friend called Mike and he "likes" the My Kitchen Rules Facebook fan page. You will then get an announcement on your news feed that says "Mike likes My Kitchen Rules." Most of the time, that's OK because - let's face it - you are probably watching My Kitchen Rules too. The problem is that Mike might not want you and everyone else in his news feed to know that he likes My Kitchen Rules. More to the point, he'd probably not intend for you to be able to see it and he really wouldn't want to annoy you by clogging up your news feed, but that is what ends up happening. The technical term for this is EdgeRank. According to Paul Kaan of the Social Larder, it's the set of rules Facebook uses to filter what you see. "It shows you more of things that you've liked or interacted with in the past and less or none of those things that you haven't liked or there have been complaints about," Mr Kaan said. It also factors in how popular content is amongst your Facebook community. The more popular the more of it you will see. From Facebook's point of view, it maximises the potential of the post by ensuring it gets out to the most people possible. From the users perspective it gives you access to sites and pages and information you otherwise may not have discovered. But, as Mr Kaan told news.com.au, the system is still maturing. "Smart businesses will seek to engage with their consumers, provide content that they value and care about, content that they are willing to freely share with their friends," he said. Businesses that clutter people's feeds with unwanted messages will be unliked with one quick click and lose the opportunity to engage. The system will sort itself out in time. While we're waiting for that to happen, the best way to keep your Facebook friends happy is to be mindful of what, and how much, you "like" on your page. Have you experienced this problem on Facebook?