Paws célèbre - Telegraph How has the humble hound clawed its way up to be the height of fashion? Luke Leitch sniffs out an answer as we unleash the up-and-coming Paris model dog Noodle. Fashion and dogs have never entirely seen eye to eye. The fault lies squarely with fashion: tolerating a heavy moulter, a pathological licker, or the obligation to deploy a pooper scooper have long seemed anathema to the soft-focus vision of effortless chic with which this business sells itself. IN VIDEO: Behind the scenes on The Bow-wowser, our canine fashion shoot Suddenly, however, every gamine worth her Vogue-subscribing salt comes accessorised with a canine. The chief protagonist is Kate Moss, the hard-living supermodel and female trend touchstone, who recently became owner of a Staffordshire cross named Archie. Because Moss, a women long-dogged by the paparazzi, dutifully takes him out for his exercise Archie has become a mass-media micro celebrity. Similar pictures of dogs accompanying Sienna Miller, Agyness Deyn have further upped the hound-factor. And by acknowledging Archie's influence on her much-aped personal style - "You can't do a dog in a heel," Moss mused - she cast light on a new niche for providing dog products for the fashion conscious. As well as its fashion floors, Harrods operates one of Britain's biggest pet departments. According to a spokesman for the Knightsbridge department store, there is an increasing intersection between the two. The luxury-minded dog owner, reports the store, continues to buy monogrammed leads, beds, bowls and collars, but is also now buying into "the evolving market of Pet Fashion." Cashmere jumper £64.50 Mungo & Maud; mungoandmaud.com Photo: Lucas Schifres Brands have started to focus on creating designs that mirror trends in the fashion industry - and it is no longer confined solely to 'small dog' fashion. Labels such as Mulberry and Mungo & Maud are taking pet fashion to new levels of attention to detail and experimentation," said the spokesman. For its last two fashion shows, Mulberry has cast a large black poodle named Max alongside its human models to showcase a recently introduced line of seasonal collars, coats and leads whose patterns match its womenswear. A spokesman will not reveal sales figures, but says that the collections have sold especially strongly online. Edgy, exclusively canine labels including Ware Of The Dog - which specialises in Agi & Sam-style extrovert knitwear - are producing progressive dog fashions while established companies such as Barbour offer more conventional - and practical - all-weather dog wear. READ: Barrister sues Harvey Nichols security for £1m after dog was 'intentionally elbowed' At Love My Dog, a 10-year-old retailer of "canine couture designed by Lilly" that recently produced an exclusive line for Liberty (lovemydog.co.uk), they have observed a trend for owners in search of matchy-matchy dog dress. Outfit matching is becoming very popular. We are seeing this with the human scarf we offer that matches our Wilmot cable dog sweater. Pet accessories are developing in the same way that designerwear for children has. Harrods, Love My Dog and Ditsy Pets - whose concession was one of 400 businesses represented at Crufts this month - all report "British heritage" as 2013's key dog fashion trend. "Two years ago everyone went crazy for anything with diamanté," said a spokesman for Ditsy. Now it's become a little more sophisticated; country checks and tweeds that match high-street looks were very popular this year. Tweed coat £86.95 Mutts and Hounds; harrods.com (left). Jacquard sweater around £92 Ware of the Dog; wareofthedog.com Photo: Lucas Schifres So far, so cuddly. But the alignment of dog-lovers and fashion-lovers has also led to some less attractive human-canine impositions. Recent reports claimed that Brazil, for so long a wellspring of models whose proportions exactly match high fashion's fascistic ideal human body shape, has become a centre for Botox and even surgical cosmetic procedures for dogs. And it seems incongruous that so many designers are trading on dog owners' sentimentality just as fur - driven by the much-less sentimental consumers of Russian and China - is staging a significant catwalk comeback. Even faux fur has become problematic: this month, DNA testing on coats trimmed with material marked as artificial fur and sold in New York under the Marc by Marc Jacobs label were shown to contain the pelts of Chinese raccoon dogs. The designer has yet to comment. Bobble sweater around £115 Ware of the Dog; wareofthedog.com Photo: Lucas Schifres In London, the department store Harvey Nichols is facing a £1 million damages claim from an insolvency barrister who claims she was manhandled by security staff who took umbrage after she entered the store with her Maltese, then a puppy, stowed in a shoulder bag. What's particularly unfortunate is that Harvey Nichols is currently running an advertising campaign - "The New Breed" - featuring dogs in high-fashion handbags hooked over the elbows of models in spring/summer collections by labels including Marc by Marc Jacobs. Harvey Nichols does not seem anti-dog - only last month I witnessed its fashion director, Paula Reed, petting a black labrador named Hermès in Chez George restaurant during the Paris shows - but the incident does suggest that fashion still has some dodgy doggy double standards. READ: Harvey Nichols's New Breed of handbag dogs Here at The Daily Telegraph we maintain a transparently democratic attitude to dogs. Take Noodle, our model in this first Team Telegraph international canine fashion shoot - photographed in Paris during fashion week last month. She might be a mongrel with a severe underbite - but we think she looks a million collars. Kate Moss and Jamie Hince walking their dog Archie Photo: FilmMagic