Hoopla surrounding South by Southwest Interactive has exploded in recent years. Here are five takeaways from the past five days. March 13, 2013 -- Updated 1129 GMT (1929 HKT) With its orange paint, muscular look and mounted steer horns, an unusual race car has been turning heads on the streets of this capital city. Julie Uhrman needed $950,000 from Kickstarter in less than a month to make her dream of an affordable, free-to-play gaming console a reality. March 11, 2013 -- Updated 1954 GMT (0354 HKT) Forget Elon Musk or Al Gore. March 13, 2013 -- Updated 1328 GMT (2128 HKT) Click through our gallery that puts you right in the middle of SXSW 2013 in Austin, Texas. March 12, 2013 -- Updated 1540 GMT (2340 HKT) Shaquille O'Neal may be 7 feet tall and one of the most dominant players in NBA history, but here at the South by Southwest Interactive festival, he's just a big nerd. In five years on YouTube, Francesca Ramsey says, only one of the nearly 200 videos she's posted has been explicitly about race. March 10, 2013 -- Updated 0133 GMT (0933 HKT) The future of space travel will depend on our ability to make rockets that can be used more than once, says SpaceX CEO Elon Musk. March 9, 2013 -- Updated 2121 GMT (0521 HKT) Four years ago an unknown startup called MakerBot showed up at the South by Southwest Interactive conference here with a prototype of its first desktop 3-D printer, which spit out plastic replicas of small objects.