SXSW Festival 2013 Pictures - CBS News SXSW Festival 2013 Actress Olivia Wilde arrives at a screening of "The Incredible Burt Wonderstone" during the 2013 SXSW Music, Film + Interactive Festival, at the Paramount Theatre on March 8, 2013 in Austin, Texas. The annual South by Southwest Festival officially kicked off on Friday, March 8, 2013, bringing together bands, moviemakers and the latest in interactive and media technology.