Magazine girl Justine Cullen's on Elle of a promotion Elle Magazine ... Justine Cullen. JUSTINE Cullen, the current editor of Shop Til You Drop magazine, will soon be announced as the new editor for the much-touted Elle Australia. While insiders at Bauer Media (formerly ACP) have confirmed Cullen has been told she snagged the job following much speculation, it's not all good news inside the publishing house. The launch of Elle, slated for September, has already seen the axing of poor-performing fashion weekly Grazia and monthly masthead Madison is likely to follow, with sources suggesting it will be closed as early as this week. Elle will be launched as a partnership between US group Hearst Magazines International and Bauer, which together already publish Harper's Bazaar, Cosmopolitan and Madison. "Elle was never going to be able to do what it's meant to do with so many other (fashion) titles on the shelf," a source said. Elle, which already has 44 international editions, will still go head-to-head with Vogue, InStyle and Marie Claire, which are also all based in Sydney.