Bill Moore and Michelle Bridges / Pic: Noel Kessel Source: The Daily Telegraph MICHELLE Bridges and her husband had one of those relationships that appeared, from the outside, to have been based on a mutual desire to make it huge on the world's stage. The couple's marketing strategy was in overdrive when this writer encountered them at a party in 2009, two seasons after Bridges joined The Biggest Loser. Seconds after Bill Moore clocked that I was a reporter, I began devising my exit strategy. Following the initial introductions, Bill, on the hunt for the next great promotional opportunity, began shopping his wife. Relentlessly. A business card was first proffered (taken with thanks), then an interview opportunity offered (declined with thanks), then a book despatched as a gift (not keen, thanks), before the persistent daily calls started at my office as Bill energetically razzled and dazzled in the pursuit of media coverage for his wife. Step away from the phone Bill, you have become a bloody nuisance and you have overstepped the line. Regardless of what I may have thought, clearly he was doing something right as fitness trainer Bridges has become a household name and the biggest star on Loser - resonating better with television audiences than program host, former Olympic swimmer Hayley Lewis. But back at that 2009 meeting, this writer was struck by how little Bridges actually said during our conversation. This seemed at odds with her mouthy TV persona. Though polite, she seemed guarded, repressed even, by comparison to the razor sharp salesman standing at her side jabbering away on her behalf. This week the couple finally announced the end of their nine-year marriage, a subject whispered about in television circles for several weeks. Though Bridges looks to be in the best shape of her life physically, it seems that for some time she hasn't been entirely happy. The source of her misery, this columnist has been told, is that she has wanted a baby and at 42 the deadline on that dream is almost up. Bill the businessman, on the other hand, is said to have been less keen. He has children from an earlier relationship.