Hot seats and after party gossip Myer Autumn Winter 2013 launch ... Jennifer Hawkins / Pic: Alex Coppel Source: The Daily Telegraph Myer Autumn Winter 2013 Launch at Mural Hall in Melbourne's Myer store. Myer Ambassador Jennifer Hawkins [Centre] wears Arthur Galan, AG. Picture: Alex Coppel Source: Herald Sun MYER'S front row seating arrangements had guests gossiping well into the after party. A production decision to seat the crowd on just one side of the runway made the Melbourne event's front row seating even more cutthroat than usual. While the usual suspects were up front - Jake Wall, Michael and Lindy Klim, Pip Edwards and surprise guest, UK singer and former Made In Chelsea Star Caggie Dunlop - the attentioned turned to rows b,c, d and e (yes there was an e). Spotted up back in third row was Maddy King, girlfriend of Kris Smith, who was attending her first Myer show, and former Idol Anthony Callea, who was burried down in the fourth row. Eek. It's always the goings on behind the scenes or in the audience that captivates at these fashion events. That said, Jennifer Hawkins mesmerised in Arthur Galan at Myer's Autumn/Winter 2013 Collection showing at the department store's Melbourne Mural Hall. Myer race ambassador Laura Dundovic had to call a last minute ring in to travel with her down south after boyfriend James Kerley took a nasty fall at the weekend. The couple were walking along the rocks at Balmoral Beach when the TV stud slipped and cut himself on some oyster barnacles. "He had to be taped up and everything but he's fine," she said. "He said to me "can you get the ones out of my back?" And I was like James, no. The onetime Miss Universe brought a mate, Phil. In a coincidental "welcome home" present, eccentric designer Charlie Brown returned from a Valentines trip to Europe with husband Danny Avidan to find out Hawko would be walking in one of her creations. The top of any designers wish list, Hawko did five other exits for Toni Maticevski, Nicola Finetti, Manning Cartel, Arthur Galan and sass & bide. Brown said she visited Amsterdam for the first time "but ill stop there otherwise you'll report it." Come on, Charlie. Spill! Firass Dirani paid particular attention to some of the more casual wear in the Myer show because he has a top secret project that he is working on. Is he about to come out with this first fashion label? Dirani would not say because he says that he still has a while to go before he is ready to make it public but he and his mates are already considering three different names for project X. Winners and Losers star, beautiful Melanie Vallejo, who was also a guest of Myer along with gal pal MIchelle Banas, revealed that she had just come in her work clothes straight after shooting another season of the soapie. "I would have loved to have worn one of the Myer's designers," she said, "but nobody asked me."