Look East for the future of newspapers The Economist blog analyses the data for their Daily Chart: "Since 2008 circulation in America has fallen by 15% to 41m while advertising revenue has plummeted by 42%, accounting for three-quarters of the global decline in advertising revenue in the same period. In Europe, circulation and advertising revenue have both fallen by a quarter. In Asia, however, circulation has risen by 10%. A Wan-Ifra press release fills in more details of exactly what rises are being seen in Eastern countries: The Middle East data shows a direct correlation between newspaper success and their appeal to female readers. As readership levels rise, so too does the ratio of female to male readers. In Iraq 1/3 of readers are women, compared to Kuwait where more women read papers than men.