Hanson adds to party brand One Nation will be renamed "Pauline Hanson's One Nation Party" in a bid to harness public recognition of Ms Hanson, the party's co-founder - and newest recruit. Ms Hanson confirmed to Fairfax Media that moves were afoot to add Pauline Hanson to the One Nation brand. A change would revive the original name of 1997. Pauline Hanson talks to the media in Sydney. ABC election expert Antony Green said getting the "pulling power" of Pauline Hanson's name above the line on the ballot paper would give the party its best possible chance of getting a candidate elected in September. Mr Green believes One Nation will fall short but her presence on the ballot will give the "minor and micro parties" a better chance of election to the Senate. Ms Hanson said her name would cut down on any confusion among voters that wanted to vote for One Nation. Ms Hanson will run for a NSW Senate seat in the federal election. "Pauline Hanson is the brand of One Nation," she said on Monday. I'm so proud to be back with them. The former federal member for Oxley co-founded One Nation in 1997, but left the party in 2002 saying she had been forced out. She said she has now been welcomed back with "open arms" and will run on a One Nation ticket with candidates who have yet to be decided. "I think now's the time for me to go back and finish what I haven't finished," she said. I believe that I'm the redhead [voters] can trust. The Queenslander said she believed the NSW Senate race was the right place for her. Ms Hanson explained her partner was from NSW and she owned property in the state. She also said it was hard to stand for a lower house seat, as the preferential voting system was "weighted in favour of the major parties." Ms Hanson was elected to the seat of Oxley as an independent in 1996 after she was disendorsed by the Liberal Party for comments on government assistance for indigenous people. She lost the seat in 1998, and has since made six unsuccessful attempts at re-election at both state and federal levels. She dismissed the suggestion that she was contesting the election for the money, saying she was one of the first people to come out against the federal government's proposed boost to party funding last week. In 2007, Pauline's United Australia Party received $213,095 in electoral funding and in 2004, Ms Hanson individually received $199,886. These figures do not reflect what may have been spent during the course of the campaigns.