Iceland to roll out online food service We will offer our customers the ability to shop with us online, building on the successful initial trials of the service in selected stores that began last month. We will also continue to identify and exploit opportunities to further develop the Iceland brand internationally. In the 52 weeks to March 29, Iceland said that like-for-likes sales rose by 1.1pc. Total sales rose 1pc to £2.64bn. The company said adjusted earnings before interest, taxes, depreciation, and amortisation rose 0.6pc to £226m. At a pre-tax level, profits fell from £199.2m to £127.7m because of interest payments on the debt used to support the management buy-out. Mr Walker said: "Iceland will continue to focus on satisfying our customers by offering great value, maintaining and improving the quality of our products, increasing the pace of innovation and providing great service by the best team of colleagues in UK retailing."