Qantas will also shift to a tier structure for fuel surcharges depending on the cabin a passenger is travelling, mirroring Emirates' tier structure and one that is already used by Qantas outside of Australia. The one-way surcharge on an economy ticket from Australia to Europe falls to $230 from $380, while for the same fare from Australia to the Middle East the charge falls to $115 from $315. Business and First class passengers travelling from Australia to Africa and Asia actually see their charges increase. A passenger in either class flying from Australia to Africa will now pay a surcharge of $380, up from $260. For a trip to Singapore, Malaysia or Thailand, the charge is $190, up from $175. There is no change to the number of points required for redemption flights themselves. The changes follow alignments between the two carriers on fares, baggage allowances and lounge access. Qantas has also unveiled a new advertising campaign for its frequent flyer scheme, featuring a life-size replica of NASA's Mars rover "Curiosity." The campaign is designed to encourage members to explore all the ways to use their points beyond just flight bookings. The campaign tagline 'For Every Journey' highlights that members have hundreds of opportunities to earn points across every day activities from going to the supermarket to going on holidays. In other words, the program isn't just about flying," said Qantas Loyalty chief executive Lesley Grant The multi-platform campaign - featuring the voice of actor Jack Thompton - will begin screening across Australian commercial television channels from Sunday, along with digital and print advertisements, social media and outdoor.