FIFA President Pledges $100 Million to Brazil Sepp Blatter, the president of FIFA, soccer's governing body, has responded to protesters criticizing the high cost of staging the World Cup in Brazil by pledging to give at least $100 million in profits back to the country. FIFA gave South Africa $100 million for development projects after the 2010 World Cup but had not said it would establish a similar "social fund" after the 2014 tournament to Brazil. The Confederations Cup, a World Cup warm-up event, has been marred by protesters denouncing the cost of hosting the World Cup - money some say should be going toward improving services.