Poundworld launch world's cheapest bra costing just £1... and say MILLIONS of cash-strapped women will snap it up £14 cheaper than Marks and Spencer's lowest price support bra 100,000 women snapped one up at trial sale Available in nylon in black, white and natural tone Sizes range from medium to extra large As the recession continues to bite, cash-strapped British women are looking for cut-price ways to fill up their wardrobe this summer. And Poundworld are trying to help thrifty women do just that by launching the world's cheapest ever bra - at a price of just £1. At £14 less expensive than Marks & Spencer's cheapest support bra, Leeds-based retail rival Poundworld expects a million customers to snap up its latest challenge to the high street's biggest names. Bargain bra: Poundworld have unveiled the world's cheapest bra for just £1 Tried and tested: The new bra has been trialled in selected stores and will go on sale nationwide tomorrow The cut-price giant - aiming to cash in on women who want to look good without stretching the household finances - gave the new bra a trial at selected stores last weekend. Nearly 100,000 women snapped up the store's Comfort Bra - convincing store bosses to stock it nationwide from Monday in more than 200 branches. Big seller: Close to 100,000 have been sold during the trial and Poundworld hope to sell millions The bra comes in black, white and natural tone nylon and sizes range from medium to extra large. Manufacturers maintain that the bra's unique and "invisible" curve-hugging design gives women the perfect fit and a smooth shape with no unsightly bumps or lumps. The packaging states: 'Say goodbye to bad posture, neck, shoulders, chafing and post operative aches and pains.' Support: Although only available in nylon, it comes in black, white and natural tone and sizes range from medium to extra large and claims to help posture and chaffing Poundworld Trading Director Chris Edwards Junior said: 'Times are tough and people are looking to make savings wherever possible. 'We're confident that there is no other product like this available on the market worldwide at the same incredible low value. 'Due to its runaway success, we predict we'll sell over one million in the next few months and we're already looking in to other colours and styles.' The bra will also be available to buy at Poundworld's multi-price chain, Discount UK Homes Stores. Cheap cheap: The bra is £14 cheaper than Marks and Spencer's cheapest support bra and targets cash-strapped women Lingerie experts say that the average UK bust size has swelled from a modest 34B to a curvier 34D in recent years Any woman with a larger chest risks her breasts sagging up to 10/11cms without the proper support Scientists estimate that of the 12 million British women who regularly exercise, three quarters do not wear the correct bra Wearing the correct bra whilst exercising can reduce head-turning 'bounce' by up to 74 per cent during their workout