Laughing All the Way To the Bank Jordana Abraham, Aleen Kuperman, and Samantha Fishbein of the site Betches Love This, which runs toward college humor. What do you call a young woman who is materialistic, sustains herself on iced coffee and Diet Coke, and believes the three cardinal rules to getting ahead in life are "don't be easy," "don't be poor" and "don't be ugly"? A Betch. Or so have decreed Jordana Abraham, 23, and Samantha Fishbein and Aleen Kuperman, both 24, the creators of the Web site Betches Love This, which has become a kind of Stuff White People Like for a certain collegiate, mostly female set, with headlines like "Study Finds Smarter People Drink More," "The Wolf of Wall Street Trailer Looks Sick" or simply "Follow Us, Losers." With a focus on Greek life, status symbols, dating and dieting (and liberal obscenity), the site's content is either funny or downright offensive, depending on whom you ask. "At its heart, it's satire," said Ms. Abraham, who attended both Roslyn High School on Long Island and Cornell with Ms. Kuperman and Ms. Fishbein. 107 on the Betch List, a compilation of maxims, is: not branching out.) With their sleek brown hair, a similar sardonic sense of humor, penchant for leggings and shared dialect littered with "like," the Betches, who can just as easily quote Eleanor Roosevelt as they can give a play-by-play of what the actress Amanda Bynes has been up to, seem more like blood relations than friends. Delivering advice in a brash and politically incorrect voice that echoes the cruder Judd Apatow movies, they have attracted close to 140,000 Twitter followers and four million unique visitors a month, according to Google Analytics. In March, Simon & Schuster published their first book, "Nice Is Just a Place in France: How to Win at Basically Everything," that reached No. 1 in iTunes's paid humor book category. The three women also have a small line of clothing and accessories (a shot glass, imprinted with the words Hot Mess, is one of the tamer items). Their followers, overwhelmingly women ages 18 to 24, argue that the Betches "are saying things that most of us are thinking, but would never say out loud," said Kylie Gilbert, 21, a rising senior at Northwestern and fan of the site. "The humor is stuff I could relate to," said Emily Wallerstein, 23, who followed the blog every day when she was a student at the State University at Binghamton. "Sometimes you say or think the most extreme things like, "I don't want to eat at all," and the site points out the absurdities of food and dieting." According to Ms. Abraham, "We provide an outlet for people to laugh at these behaviors." "In my posts, I am making fun of myself," she said. Like, for instance, when it comes to dating, all the stuff that is counterintuitive, such as disliking guys who are nice and being drawn to guys who don't treat us well. 33 on the list is: hating nice guys. "There's a certain confidence that the nice guy lacks that makes us wanna vomit," the Betches wrote. Mockery, it turns out, can be lucrative. The founders wouldn't disclose how much revenue the site generates (about 10 writers contribute unpaid), but say it's enough to defray their rent in Manhattan, where they live close together on the East Side. They started the site on a whim in 2011 when they were seniors and housemates who belonged - Ms. Abraham abortively - to Alpha Epsilon Phi. It began as the Betch List, a manual of how to eat (don't), sleep (a lot), dress (provocatively), text, Instagram and party (until you black out). They also described, with excruciating accuracy, certain behaviors and idiosyncrasies of a type of young women and how they live, like going to the bathroom in groups; buying expensive workout clothes (charged to Daddy's credit card); talking about celebrities; thinking Diet Coke, iced coffee, and fro yo are food groups, and speaking solely in abbreviations. Betches Love This soon proved a female counterpart of sorts to the bro fraternity culture popularized by Tucker Max, the author of "I Hope They Serve Beer in Hell," with a dash of Bravo's "Princesses of Long Island," mostly for its strong emphasis on materialism and appearance.