Nine chief David Gyngell justifies his 'ouch moment' NINE Entertainment Co chief David Gyngell didn't question whether Nine would retain the broadcast rights to cricket, although the price tag was an "ouch moment," he acknowledged yesterday in a press conference to formally announce the deal. "I keep getting rolled out at these events and I've just paid a lot of money for sport," he joked. I don't know how smart I am, but I'm certainly passionate and committed to them.