Toy train firm bids to sponsor the Underground Bigjigs' proposed Underground logo. A report by the Conservative members of the London Assembly suggested that Transport for London had remained resistant to using commercial sponsorship on its existing services, but that money raised from such an intiative could be used in the public interest. "Our polling shows that Londoners support the increased sponsorship if its proceeds are used to fund developments that are clearly in the public interest, such as bearing down on fares," said the report. Bigjigs has sent its sponsorship suggestions to Transport for London, the London Assembly and the Mayor, Boris Johnson. It suggestes launching its own Oyster card system which will allow under-16s to travel for free and replacing current seating with Bigjigs Loco Ride-Ons, allowing commuters to enjoy their ride on the tube. George Poole of Bigjigs Toys said: "Sponsorship is a win-win situation for both us and the tube as it will bring in additional income, appease tube travellers with capped fares and will enhance and improve their commute considerably." "We have carried out some of our own research and 98pc of Londoners want to travel on the Jigadilly and Metropolijigs lines - so it is now up to the TfL to give the commuters what they want," he added.