Video: Mulberry shares 'could still fall further' In the year to March 31, Mulberry said that pre-tax profits fell from £36m to £26m, as revenues fell slightly from £168.5m to £165.1m. Bruno Guillon, who joined the business last year from Hermes, said: "Mulberry has a well-established business in the UK and a growing presence in Europe. With over 80pc of our sales derived from these markets where the economic climate remains difficult, Mulberry's challenge for the future is to accelerate our brand awareness in the USA and Asia. Shares in Mulberry have slid this week ahead of the results after the company confirmed the shock departure of creative director Emma Hill on Monday.