Fifth of Britons 'want to ban' Google Glass The Goldsmith's research also showed that despite the concerns of a minority, more than a third of the public (39 per cent) intend to use wearable technology when it becomes more widely available. Almost one in five Britons said they would be happy for the government to access their location through such devices, and one in three would consent to having food and exercise habits monitored by the NHS. "We are at the beginning of massive mainstream uptake of wearable devices, with the launch of Google Glass set to further boost adoption," said Robert Scoble, Startup Liaison Officer at Rackspace. However, it is important to note that wearable technology and the cloud go hand in hand - together they provide the rich data insights that help users better manage many aspects of their lives. Cloud computing is powering the wearable technology revolution. It allows the data generated by wearable devices to be captured, analysed and made readily accessible whenever users need it. Chris Brauer, co-director of the Centre for Creative & Social Technologies (CAST) at Goldsmiths, said: "The rich data created by wearable tech will drive the rise of the "human cloud" of personal data." With this comes countless opportunities to tap into this data; whether it's connecting with third parties to provide more tailored and personalised services or working closer with healthcare institutions to get a better understanding of their patients. For privacy campaigners, the health and efficiency benefits of increased monitoring of behaviour are outweighed by what they view as an invasion of personal space. In the United States, the Bipartisan Congressional Privacy Caucus, an influential group of Congressmen and women who legislate on personal privacy matters, sent a letter to Google last month asking the company to provide reassurances about consumers' rights. Nick Pickles, Director of Big Brother Watch, wrote of Google Glass in March: "Everything you see, Google sees. You don't own the data, you don't control the data and you definitely don't know what happens to the data. The principles that underpin everyday consumer interactions - choice, informed consent, control - are at risk in a way that cannot be healthy. Our ability to walk away from a service depends on having a choice in the first place and knowing what data is collected and how it is used before we sign up.