Redesign will rid Valley mall of clutter An aerial of the Brunswick Street Mall concept. Photo: Courtesy Brisbane City Council Brisbane's lord mayor Graham Quirk will this morning unveil plans for a $4 million revamp of the Fortitude Valley mall in Brunswick Street. The pressure to reshape the mall has come largely from 23 commercial developments worth $1 billion within one kilometre of this iconic, but struggling Valley feature. Plans show an ""opening out"" of the mall - new lights, fewer and more focussed trees, and less clutter. The brick pavers will be replaced by textured concrete. St Gallen, Switzerland: Concept plans for the Valley refurbishment include the installation of a large wire roof structure covering the central section of the Mall that could support lighting. The revamp includes a large wire roof structure covering the central section of the Mall, to support lighting and public art, and to provide shelter and shading. Small retail and art pods, similar to those found in Queen Street Mall, will be added. Twelve months ago, Graham Quirk put forward the plan to reshape the mall to boost the area's daytime economy, promising a new vision for Fortitude Valley. Oxford Street in Sydney. This morning, he begins the task of selling the new shape of Fortitude Valley as developers and residents crowd in upon each other. "This the first of a broader economic strategy we are investing in, led by the local traders, to see Fortitude Valley as the creative industry and entertainment hub of Brisbane," Cr Quirk said. The construction activity currently underway and the planning approvals that are in place will help Fortitude Valley achieve its forecast employment and population growth. Within one kilometre of the mall are 23 large developments worth an estimated $1 billion either under way or ready to start construction. Among those that have approval - but are yet to start - are the 31-storey Watvev twin towers at 435 St Paul's Terrace, the upgrade of the nearby Elephant and Wheelbarrow pub, and the internal fit-out of the PSE Dang development on Brunswick Street. Cr Quirk said two big retailers had each moved in 150 workers to Fortitude Valley, a sign he believed showed new business would come to the area if conditions improved. Vodafone and contact centre specialist Stellar Asia Pacific moved in last month. "The revitalisation of some buildings currently underway is starting to pay dividends and the commitment of new tenants to the area such as Vodafone and Stellar Asia Pacific and the future construction activity is a boost to the area's daytime economy," he said. Brisbane City Council aims to add another 12,000 jobs to the Fortitude Valley region over the next 20 years. In its budget last week, Brisbane City Council announced increases to infrastructure charges and a new commercial property rate - not quite as high as the central city - that will now cover Fortitude Valley. The Valley Markets will stay, Cr Quirk said. Detailed planning begins now and construction will start in mid-2014.