Coles giving away 10,000 One Direction tickets One Direction in the new ad for Coles. Coles are giving away 10,000 tickets. Picture: Coles Source: news.com.au FOR the thousands of kids who missed out on One Direction tickets, we know where to find them - Coles. The supermarket giant has announced a partnership with the boy band, and are giving away more than 10,000 tickets to their Aussie concerts plus an exclusive new gig in Sydney. MORE: This is why you can't get a ticket to your favourite concert Shoppers who buy participating products between 5 June to 30 July can enter their details on the Coles competition website for their chance to win a ticket. There are 110 double-passes to existing shows in Adelaide, Brisbane, Melbourne, Perth and Sydney plus 2,500 four-person passes to the matinée show, which takes place October 6. It's a strange alliance considering the fan base of the Brit band are tweens, and shoppers aged under 18 will need 'parental permission' to enter the competition. One Direction have already sold out all shows for their Australian tour in October. Participating brands include Coca-Cola, Cadbury, Kellogg's, McCain, Oral B, Pringles, Rexona, Whiskas, Yoplait and a number of DVD titles. The campaign also includes a short ad recorded by the boys. Watch it here: