Alcohol Advertising Review Board says industry's self-regulation failing VB's State of Origin sponsorship with ads in the changerooms and on the players. The Jim Beam racing jacket for children. JIM Beam jackets for four-year-olds, booze-sponsored music festivals and beer advertisements disguised as cricket commentary are among more than 130 alcohol marketing complaints upheld by an independent review board. The first annual report of the Alcohol Advertising Review Board has found self-regulation of the alcohol industry was a "dismal failure," saying the industry is irresponsibly enticing young people and promoting binge drinking. Of the 200 complaints received by the board in its first year, 104 were upheld. Another 32 were partially upheld. Among promotions it slammed were: JIM Beam Racing clothing for kids, featuring the bourbon brand's colours and branding, but with its name replaced by the words "The Team"; CHANNEL 9's Mark Nicholas "blurring the lines" between commentary and advertising by promoting VB during an Australia v South Africa cricket Test; CARLTON Draught's AFL sponsorship, and XXXX and VB's State of Origin sponsorship, which promoted an association between sport and alcohol; SKINNYGIRL Cocktails for having a youth-oriented name that suggests drinking it would aid thinness; WOOLWORTHS for selling 15 litres of Berri Estate casks for just $30, which the board said encouraged irresponsible drinking; and SMIRNOFF and Carlton Dry's sponsorship of music festivals that placed advertisements where young people were likely to be exposed. The AARB was formed by health advocacy groups to push for greater controls of alcohol advertising. Chair Prof Fiona Stanley said: "The impact of the creativity shown by the alcohol industry in promoting its products is shocking and concerning. There are promotions that will appeal to children, even products that appear to be designed and promoted for young people.