Sky offers free broadband as battle with BT intensifies The two companies have been locked in a battle to win new customers after it was annoucned BT Sport would be launched in August, promising broadband customers access to live sport free of charge, including 38 exclusive live Premier League games per season, 18 of which are 'top pick' matches. Sky's response, announced today, is to offer both existing and new Sky Sports customers 12 months free Sky Broadband Unlimited (£14.50 line rental) or six months free Sky Fibre Unlimited (£20 a month thereafter, £14.50 line rental) when they switch their broadband to Sky Broadband Unlimited or upgrade to Sky Fibre Unlimited. Dominic Baliszewski, telecoms expert at switching website broadbandchoices.co.uk, said: "The market has been waiting for Sky to react to BT's sports TV launch with some kind of special offer and they haven't disappointed. On the face of it, BT and Sky are offering opposing deals - BT offer free sports content with your broadband, whilst Sky are offering free broadband with your sports content. However, customers will need to do their homework if they want to make the most of these offers and choose a package that suits their needs. Mr. Baliszewski added: "Sky's lowest pricing for sports content may be higher than BT's, but it is important to remember the range of content that they offer. Sky still has the most comprehensive sports TV coverage on the market and for a lot of sports-mad fans that is the most important thing. In comparison to BT showing 38 exclusive live Premier League games per season, Sky will be showing 116 exclusive live matches. Despite BT and Sky offering these packages, both have announced an increase in their other prices, with BT upping their line rental on one of its saver products and Sky saying their TV prices are set to go up in September.