Facebook launches video service to Instagram to compete with Twitter's Vine app Facebook CEO Mark Zuckerberg announces a new video service for Instagram at Facebook's headquarters in Menlo Park, California. "This is the same Instagram we all know and love but it moves," he said at an event held at Facebook's Menlo Park, California, headquarters. To use the video feature, Instagram users can tap on the same camera icon they use to snap photos. A new video camera icon will appear on the right side. Tap it and a screen with a red video button will let you record clips of sunsets, kids running in parks or co-workers staring at their computer screens. Instagram founder Kevin Systrom said users will be able to record and share 15-second clips. The app will record as long as your finger is on the red button or for 15 seconds, whichever comes first. Not unlike Vine, taking your finger off the button will stop the recording, allowing you to shoot the scene from a different angle or record something else altogether. Once you have 15 seconds of footage, you can play it from the beginning and post it on Instagram to share with others. Given Vine's popularity, "it is perhaps more surprising that Facebook has not introduced video for Instagram sooner. "There is no doubt Twitter will move quickly to up the ante on Vine and this could undercut Facebook's efforts with video on Instagram," said Eden Zoller, principal consumer analyst at Ovum, a technology research firm.