Buyers cautious on Ashes value THE Australian cricket team's poor on-field form has left media buyers cautious about the advertising value of the Nine Network's rights to the Ashes both in England and Australia this year, with just more than a week until the first ball is bowled. Some buyers have said Nine could be forced to honour "make good" agreements with advertisers -- effectively additional free advertising -- to soften the blow in the event of a poor Australian performance.