All for Rudd or nothing Only a Labor united behind Kevin Rudd can be competitive. NO, Kevin Rudd doesn't simply want to replace Julia Gillard. He wants to win the election. That's why there's still a good chance he won't blast out Gillard this week. That's not because he's a coward, as Resources Minister Gary Gray sneered last week. It's not because he's simply happy to destroy the woman who stole his job three years ago today, as former Labor leader Mark Latham says. It's because what's good for Rudd is Labor's only hope at the election. Only a Labor united behind Rudd, with the faceless men agreeing they were wrong to knife him, can be competitive. But Gillard insisting she won't move, and Gray claiming Rudd "doesn't have the courage and the strength that's required to do this job," means there's no chance Rudd can sell himself as the agent of unity. To have to destroy Gillard in a ballot helps neither him nor Labor. It would just confirm Labor remains a rabble under Rudd. It would leave disgruntled Gillard supporters to white-ant him as he white-anted Gillard. Voters would suspect Labor's faceless men would do to Rudd after the election what they did last time -- replace a prime minister elected by the people with one selected by the unions. Why would Rudd want the leadership under conditions that ensured he'd lose badly, and looking like a man who knifed our first female prime minister out of mere vanity and spite? This stalemate explains why there's now talk of Gillard stepping down for ally Workplace Minister Bill Shorten. Yet Shorten offers none of Rudd's popularity. Rudd would remain the people's choice and Shorten the Prime Schemer. It's either all for Rudd, or no hope for Labor.