Unconventional stimulus, the Bloomberg way No, that's not a fake cover. What might have prompted the octogenarian organ to take this sudden lurch towards the tawdry? Perhaps someone should ask Businessweek editor Josh Tyrangiel (pictured below). Businessweek paid-for circulation: 980,000, up 6.4% year-on-year in H2 2012, self reported; Advertising page count: down 16.85% year to date, Min Boxscores data.