Going global the natural next step for Adelaide kids' fun make-up enterprise Evie, 5, plays with make-up that comes from a range designed by her mum, Georga Holdich. MAKE-UP might be child's play for five-year-old Evie, but for her mum Georga Holdich it's big business. The Adelaide mother of two is a mumpreneur - a mum who runs her own business. Ms Holdich launched her natural make-up range for kids Pure Poppet in late 2011, after she saw a gap in the market. Pure Poppet is now being sold in the US, Singapore, Hong Kong and Malaysia. Ms Holdich said customer referrals had helped boost her business profile. More: The rise of the mumpreneur "I have had such a great response from customers and retailers here (in Australia)," she said. It's not been a case of me contacting new distributors, I have had people contact me. Suitable for children aged four and over, the Pure Poppet range is made in Australia and certified non-toxic by Safe Cosmetics Australia. Products are made from natural ingredients including vitamin E, shea butter and essential oils and are free from artificial dyes, mineral oil and paraben preservatives. Packaging is made from unbleached and recyclable cardboard. Ms Holdich has recently been announced as a finalist in the Practical Parenting Mumpreneur Awards.