Smythson join London Fashion Week schedule British luxury leather goods brand Smythson, which was formerly helmed by Samantha Cameron, will make its London Fashion Week debut this September. The purveyor of luxurious handbags, accessories and leather-bound diaries will showcase its wares to press and buyers via a presentation on Sunday, September 15. READ: Swinging into spring with Smythson The British brand, for which Samantha Cameron was formerly creative director, is keeping quiet about details of the event, telling us only that it will be connected to its key bag of the season, the Panama bag. Since 2010, Cameron has maintained a part-time consultancy role after giving up her former position when her husband became Prime Minister. It's likely that the Royal Warrant-holding brand will follow in the footsteps of fellow luxury accessories brand Anya Hindmarch, which puts on spectacular presentations each season - the last involving cascade of 60,000 dominos . Last year, Smythson, which was founded by Frank Smythson, celebrated its 125th anniversary, and in June this year it opened its first store in Hong Kong.