Social bonds seek super future SOCIAL entrepreneurialism is poised to snare a $60 billion slice of investment by the nation's super industry over the next decade. Michael Traill, the chief executive of Social Ventures Australia, says it "has the potential to emerge as a new investment asset class because if we can generate reasonable returns . . . of 8 per cent to 13 per cent and in the process do social good, that can make a significant difference to the economy."