Wimbledon winner Marion Bartoli latest victim of sexism in sport Marion Bartoli tells Adam Peacock what it feels like to be the champion of Wimbledon. MARION Bartoli's Wimbledon victory has reignited a gender war in world-class sport. The first incident came after the Frenchwoman seized the Women's Final title from Germany's Sabine Lisicki. BBC commentator John Inverdale casually told listeners on live radio: "Do you think Bartoli's dad told her when she was little, you're never going to be a looker, you'll never be a Sharapova, so you have to be scrappy and fight?." When asked about the comments in an interview, Bartoli graciously said" "I am not blonde, yes. That is a fact. Have I dreamt about having a model contract? I'm sorry. Britain's Andy Murray and France's Marion Bartoli pose together after taking out the Wimbledon Championships 2013. But have I dreamed about winning Wimbledon? Absolutely, yes. And to share this moment with my dad was absolutely amazing and I am so proud of it. Inverdale attempted to clarify the comment the next day and apologised to Bartoli, but the damage was done and social media was ablaze with outrage. But the vitriol wasn't merely directed at Inverdale. Bartoli was subjected to a torrent of abusive tweets from young men labelling her "fat" and "ugly." BBC apologises after presenter says Bartoli 'not a looker' Bartoli wins Wimbledon title Murray takes shot at TV presenter Roxy video dubbed 'sexploitation' Among the number of disgusting insults was one that said "Bartoli didn't deserve to win because she is ugly." Then came the second insult. Following the Men's Final, headlines across UK press splashed with Andy Murray being the first Briton to win Wimbledon in 77 years. That is, unless you count Britain's Virginia Wade who won the Wimbledon women's singles title in 1977. But apparently not a lot do and her victory was virtually erased from history. The vilifying of Bartoli came as another sexism storm was unfolding over a promotional video for the Roxy Pro Biarritz 2013 which was labelled 'sexploitation' by critics. Are female athletes judged more on their appearance than their ability? Take our poll or leave a comment below. The voyeuristic promotional video, which reduces a young female surfer to a body without a head, is thought to feature Australia' five-time world champion surfer Stephanie Gilmore or South African professional surfer Rosy Hodge. The video was labelled softcore porn, or more suitable as a lingerie ad, for the way the camera pans across the young female surfer as she's clad only in underpants, and then has a shower. In a statement surfwear company Roxy said "women are complex and multi-dimensional. To ignore this fact is to ignore who we truly are. Marion Bartoli has comprehensively outplayed Sabine Lisicki to win the women's final at Wimbledon in straight sets. Women in sport are no strangers to sexism. It has been going on for years and continues seemingly unabated today. Marion Bartoli's coach Amelie Mauresmo - a former Wimbledon and Australian Open winner - endured jibes about her muscular physique throughout her playing career. The tall, athletic Frenchwoman had previously said many of the taunts came from fellow players. American Lindsay Davenport, after being knocked out of the Australian Open in 1999, said playing Mauresmo was like "playing a guy." And Swiss player Martina Hingis was even more brutal: "She is half a man" she told a contingency of media. Away from the tennis court, Australian swimmer Leisel Jones's body shape came under public scrutiny during the 2012 Olympics. Jones - who was in her fourth Olympics, unprecedented for an Australian swimmer - was judged as out of shape after a bulge emerged from her swimsuit. But actions speak louder than words, with Jones going on to win her ninth Olympic medal in London. Leisel Jones during the 2012 London Olympics. English weightlifter Zoe Smith copped a mouthful from tweeters telling her she looked like a "bloke" and a "lesbian." She went on to break the British record for 'clean and jerk' lifting, lifting twice her body weight. US gymnast Gabby Douglas was bizarrely criticised because of her hair style. That's right - her hair! She took home a gold medal in both team and individual events. And Jessica Ennis, one of Britain's standout track and field stars at the London Olympics, was allegedly told by an unnamed official before the Games that she was "fat." Australian Womensport and Recreation Association president Janice Crosswhite called for an end to the discrimination. "You wish they would just stop but they keep happening," she told News Limited. We deplore these ongoing type of comments. We want women to be recognised for their talent and the strength of their performance. Ms Crosswhite attributed the ongoing bias to archaic attitudes that have failed to move with the times. "As long as organisations like ours continue to speak out society's values will gradually continue to change," she said. It's just attitudes are the hardest thing to change. She expressed concern about the negative impact on young women but said the range of female role models in sport offered hope. "We want a range of role models in sport, we don't want all players to be Sharapova lookalikes," she said. We want a range of women - skinny and fat, short and tall and brown and blonde.