Travis Cloke's conversion rate the past two rounds is 27 percentage points below what is expected for an AFL footballer Travis Cloke's goalkicking is well below the league average, reports Field Marshal Sam Edmund. Picture: Scott Fletcher Champion Data NATHAN Buckley shook his head and leaned slowly back into his chair in the bowels of Gold Coast's Metricon Stadium. The stone-faced Collingwood coach had just been asked for his thoughts on Travis Cloke's return of 2.4 - the forward's latest car crash in front of goal - after a seven-point loss to the Suns. Graphics indicate percentage point differentials from the AFL average Well, it's come back to bite us on the a--e eventually hasn't it? Buckley said. 'Clokey' was one of the reasons; one of the players who didn't take his chances. Follow Sam Edmund on Twitter @SammyHeraldSun Down the corridor, Scott Pendlebury battled to hide his irritation at his side's inability to convert. "Out there it felt like we played some pretty good footy but we just could not kick goals," Pendlebury said. Champion Data Source: We had some easy shots in front of goal, like 30m out. No player in the AFL has had more shots for goal this year than Cloke. But the frustrating fact for the Pies is that the hulking forward's 103 deliberate attempts have returned only 45.40 and a staggering 18 no-scores. In the olden days of statistical analysis Cloke's accuracy would have only factored in his goals and behinds, with his 45.40 equal to a conversion rate of 52.9 per cent. But his 18 no-scores - four more than any other player - drag his accuracy down to 43.7 per cent. In the past fortnight Cloke's goalkicking has descended to alarming levels. Against Adelaide and Gold Coast he had 18 shots for 4.9 and five missed shots. For a man who monsters defenders on a weekly basis, the messy finishing is the glaring weakness stopping Cloke's elevation from bonefide star to all-time great. Leading analysts Champion Data introduced kick ratings three years ago. The kick rating takes in distance, angle and any pressure the kicker is under. If a player nails a goal that has an expected hit rate of 60 per cent they earn 40 percentage points. If they miss they're hit with minus 60. Graphics supplied by Champion Data Cloke's kick rating is -5.8 per cent - the ninth worst of the top 50 players for shots at goal. In the last two weeks against the Crows and Suns it is a stunning -27 per cent. Ironically, it is the player with perhaps the worst run-up in the AFL that is also the most deadly in front of the sticks. West Coast forward Josh Kennedy is the kick rating king, kicking the goal 65.8 per cent of the time when he was only expected to convert 45.8 per cent, such has been the difficulty of his long shots.