New Liberal ad targets Rudd's record VOTERS are asked to consider Kevin Rudd's track record as prime minister in a new election advertisement launched by the Liberal Party. The 60-second commercial, for television and online, launched on Sunday, refers to a "trail of disaster" left by Mr Rudd during his first term a prime minister between 2007 and 2010. Australian households and businesses are still suffering the consequences of Kevin Rudd's actions when he was last prime minister. And nothing has changed," the Liberal Party said in a statement to promote the ad. Kevin Rudd is all talk and no real action. The commercial highlights: five successive budget deficits; the easing of border protection policy; the mining industry's super profit tax; a "backflip" on a carbon emissions trading scheme; and Mr Rudd's division of the Labor party "with one-third of cabinet ministers refusing to work with him." "Imagine three more years of Labor failure," says the ad. Liberal frontbencher Scott Morrison said Mr Rudd's "form guide is a shocker." "People shouldn't judge Kevin Rudd on his smile or how well he walks through a shopping centre, they should judge him on his record," he told Sky News, promoting the new ad. Labor frontbencher Tanya Plibersek said the advertisement would probably be more damaging for the opposition than for Mr Rudd because voters were sick of negativity. "It's the same old negativity from Tony Abbott," she told reporters in Sydney. In fact, it's more damaging for Tony Abbott because it's exactly what people don't like from the Liberals. Everything Tony Abbott has said is about tearing down, negativity, saying no or going back. Opposition Leader Tony Abbott rejected suggests the campaign ads attacked Mr Rudd's personality or indicated a level of desperation by the coalition. "I just don't accept that," he told reporters in Sydney. I think you should look at them, because if you actually looked at them you would see that there is two ads. One is promoting our real solutions plans, which will promote hope, reward and opportunity for the Australia people. The other is simple facts about Kevin Rudd's record in government.