Tour de France 2013: Spectre of Lance Armstrong could prevent Chris Froome reaping sponsorship deals Brands might have been expected to flock to Britain's latest cycling star after he became the country's second successive winner of the world's most famous bike race yesterday. However, Froome was also the first man to secure the yellow jersey since Armstrong confessed to doping his way to all seven of his Tour de France victories, a scandal from which the sport has yet to fully recover. Pitch PR chief executive Henry Chappell said: "Cycling is still suffering the consequences of the Lance Armstrong situation and there's not really a peloton of brands charging to sign deals with individual cyclists. Brands will need some convincing that there's no risk attaches to doing deals with top-tier cyclists. It makes it very unfair on Chris Froome but it's perhaps understandable that there's an air of caution around. There is no suggestion that Froome is anything but 100 per cent clean, yet brandRapport director Nigel Currie added: "What has gone on in cycling has damaged the sport. It's made all the right noises in terms of saying that it's clean but it's done that before and things have then gone wrong. It is one of those sports that have got issues and sponsors are wary. Currie still predicted Froome could boost his off-bike earnings by up to £5 million in the coming year if he took full advantage of commercial opportunities. But Synergy Sponsorship managing director Dominic Curran did not see the softly-spoken 28-year-old following in the footsteps of Bradley Wiggins and becoming a regular on the celebrity circuit. "I think that you'll find that he'll not be doing a lot of chat shows and billboards and commercial deals," Curran said, comparing Froome's reserved personality to that of the outspoken Wiggins.He'll do a few bits and pieces but I imagine he's going to stay focused on winning the Tour de France time after time. He needs to have multiple successes and use this as a platform to become known as the No 1 cyclist of that kind. Then the deals start to come in. Not even Roger Federer or Rafael Nadal saw real commercial riches before they were seen as being among the greats.