Facebook to sell TV-style adverts on newsfeed for $2.5m Although current online video advertising spending is less than 10 per cent of TV advertising, the market is expanding rapidly. Marketers could use the highly targeted campaigns to reach the site's 1.15bn members, 61 per cent of which check the site daily. Facebook's most prominent advertisers include American Express, Coca Cola, Ford, Diageo and Nestle, who are expected to be among the first to to advantage of the video adverts.