Samsung hits the TV bigtime with $US13,000 curved televisions IN its bid to cement its position in the TV market, Samsung Electronics has begun selling large curved televisions using next generation display technology. But the steep $US13,000 price tag is raising questions about whether demand will emerge to help turn around its struggling television business. The move comes as the world's biggest TV maker by shipments with nearly a third of the global market, aims to maintain its leading position using two different types of next-generation technologies: organic light emitting diode screens which are lighter and more vivid than conventional liquid crystal displays, and ultra-high definition TVs that promise four times the resolution of existing ones. But competition is also building with rivals LG Electronics and Sony also betting big on these new technologies.