WH Smith tests 'little stores" plan The stationer and bookseller is testing the model to see if there is potential to try it on a national basis to increase its market penetration and revenues. For WH Smith, which recently saw chief executive Kate Swann stand down and replaced by Steve Clarke, the future benefit would be an increased number of stores in its network, therefore increasing economies of scale. It also reduces the costs of expansion, and could be the way forward for WH Smith's non-travel business on the high street. For the independent retailers involved, they could benefit from streamlined sourcing - meaning lower cost prices - and access to the retailer's wider range of products. In addition they will be able to follow tested WH Smith store layouts and potentially benefit from their association with the brand. The initial trial will be limited to three stores - branded under the WH Smith Local name - but it could be expanded if it is successful. The first store, in Clapham, south-west London, has already been rebranded, with two more, in Purley, Surrey, and Headington, Oxford, to be completed this month. The trial - first reported by Retail Newsagent - is one of a number being tested by the retailer. Other trials include a stationery format, WH Smith Office. Other projects to extend the WH Smith brand include Funky Pigeon, designed to take on Paperchase, and Zoodle, a bookshop for children. A spokesman for WH Smith confirmed the trial, noting the new WH Smith Locals will be operated as franchises, and so will continue to be run by their current owners. The move comes after WH Smith revealed like-for-like sales fell 6pc in the 14 weeks to June 8, compared with the same period last year as high street sales fell 7pc on a same-store basis.