Sun Valley: Young tech executives are center of attention at 'summer camp for billionaires' conference Moguls of companies that produce TV shows and movies are looking to partner with Silicon Valley pioneers to deliver their content online Tech VIPs at Sun Valley Conference include Twitter founder Jack Dorsey, 36, and YouTube CEO Salar Kamangar, 35 Allen and Company's Sun Valley Conference is called the 'summer camp for billionaires' and it lives up to the name. All manner of wizened political and business leaders are attending this year's event. Rupert Murdoch, the 82-year-old chairman and CEO of News Corp, has been pictured with both of his sons. Also in attendance are Berkshire Hathaway founder Warren Buffett, also 82 and ranked as the fourth richest man in the world; New York Mayor Michael Bloomberg, 71; and Phil Knight, the 72-year-old founder of Nike. But it's the young, hip - and significantly dressed-down - tech executives who have become the center of attention at the Idaho mountain resort this week. The hoodie CEO: Mark Zuckerberg has been a trendsetter of sorts. The billionaire Facebook founder, seen here with wife Priscilla, is famous for wearing a hoodie instead of a suit and tie Nothing to prove: Ben Silbermann, left, the CEO and co-founder of Pinterest, and David Ebersman, CFO of Facebook, didn't seem too worried about their appearance at Sun Valley resort in Idaho on Tuesday Brian Grazer, left, a film and television produce and founder of Imagine Entertainment is seen with a coat tied around his waist. Pictured also are his girlfriend Veronica Smiley, Kate Greer and, seen right, Jack Dorsey, creator of Twitter The new cohort of Silicon Valley power brokers is led by Facebook founder and CEO Mark Zuckerberg, 29, and his wife Priscilla Chan. Other notable figures include Twitter founder Jack Dorsey, 36, Pinterest founder Ben Silbermann, 30, and YouTube CEO Salar Kamangar, 35. These new 'masters of the universe' seem to have a few things in common. They're coders by trade. They made their careers by writing computer programs and working on the technical side of Silicon Valley. They're all insanely rich. Zuckerberg has a $13.1billion fortune. Dorsey is worth $1.1billion. Kamangar was the sixth employee every hired at Google. And none of them seem to dress the part. Highly powerful and super rich - they prefer unassuming t-shirts and jeans to a suit and tie. Billions of dollars in wealth and hardly a collar in sight. Zuckerberg has famously led the way in this trend with his insistence on wearing a hooded sweatshirt - even to some powerful business meetings. He did not deviate from his fashion trend at Sun Valley, either. While his new wife Priscilla Chan looked lovely in a white blouse and scarf, Zuckerberg sported a black hoodie and jeans. Selbermann - whose Pinterest social networking site has nearly 50million users and was valued at $1.5billion last year - was pictured in an ill-fitting grey t-shirt. Zuckerberg and other young tech executives among the most in-demand attendees of the Sun Valley conference - as old-media moguls angle to win their assistance in marketing their content to younger generations Running with the big dogs: Pinterest CEO Ben Silbermann, 30, left, is seen with David Zaslav, right, the President of Discovery Communications and David Stern, center, the commissioner of the National Basketball Association Power player: Salar Kamangar, the 35-year-old CEO of YouTube, is said to be in high demand for the website's content delivery capabilities. He's seen here with his boss, Google chairman Eric Schmidt He was seen next to David Eversman, the Chief Financial Officer of social networking rival Facebook. Eversman, a 44-year-old Brown University graduate, who was wearing a blue and white-striped polo shirt. Dorsey, the founder of Twitter, seemed to be going for a hipster look. He was seen with on-again-off-again girlfriend Kate Greer wearing a leather jacket, cowboy boots and a simple t-shirt tucked into his jeans. Despite their geeky appearances, these tech gurus have become some of Sun Valley's most powerful voices. TheWrap, a Hollywood news site, reports that the heads of major content producing companies like Murdoch, Time Warner CEO Jeff Bewkes and Sony CEO Kazuo Hirai are lining up to speak with the young tech executives. Zuckerberg rocks another popular look of his - the tight-fitting t-shirt - during a lunch break at the Sun Valley Conference on Wednesday Zuckerber is seen here with Patrick Collison, a 24-year-old Irish scientist and software designer who became a millionaire at age 19 after selling his idea News Corp founder Rupert Murdoch and Microsoft founder Bill Gates were among the the older billionaires in attendance at Sun Valley These old-media power players see Zuckerberg and social media leaders as the best way to market their movies and television shows in a world where more and more young people are getting their entertainment online. Other executives like YouTube's Kamangar and Netflix CEO Reed Hastings, 52, are also in demands because they control the delivery methods for content. Tens of millions of users stream movies and shows online through Netflix and YouTube. Those companies, though, need to hammer out agreements with the content producers in order for their businesses to grow. Sun Valley, afterall, was founded as place where the world's most powerful men and women could gather to rub elbows - and hammer out major business deals.