Kevin Rudd 's communication director to keep him on track Prime Minister Kevin Rudd was caught on camera in February dropping the f-bomb in this video posted online. Spin doctor Fiona Sugden at Mid-Winter Ball at Parliament House in Canberra. Picture: Ray Strange Source: The Sunday Telegraph KEVIN Rudd's new communications director Fiona Sugden was in the room on the fateful day he recorded his expletive-ridden bloopers video that was later leaked by ALP enemies. With that pedigree, Ms Sugden, 31, will not need a briefing on the dark arts of Rudd-wrangling, having joined his office nearly seven years ago. A mother of three young children aged under five, including a six-month-old baby, Ms Sugden is living proof that the man dubbed Kevin 24-7 for his hard-driving ways with staff is determined to turn over a new family-friendly leaf. At drinks for the press gallery this week, Mr Rudd paid tribute to Ms Sugden as a supermum. He described her chief attribute as bringing calm to the office, joking her approach was all about "jasmine tea and scented candles." Labor spin doctor Bruce Hawker, who the PM jokingly refers to as a "media tart" for his television appearances, will run political strategy. Mr Rudd's media staff are packed with new hires who have young families including Kate Sieper, who has a baby daughter, Tim Gleason, who has a young child and another on the way, and Eamonn Fitzpatrick, a father of three who switched sides from Julia Gillard's office. Mr Rudd has also hired a former political journalist with The Australian newspaper, Matthew Franklin. A beacon of "calm" according to her boss, Ms Sugden is a change of pace to Julia Gillard's former chief spin doctor John McTernan, a British expat who was criticised for courting the media, swearing and class war rhetoric. Ms Sugden's Twitter account confirms that she has jokingly lobbied ABC director Mark Scott to "bring back the Octonauts" - a cartoon favourite of under-fives. She started out as a media assistant in Kim Beazley's office before joining Mr Rudd and rising through the ranks to become a press secretary. Mr Rudd's deputy chief of staff is Corri McKenzie.