Toop&Toop launch global site to capitalise on international interest Suzannah and Genevieve Toop are behind the company's new global website. Picture: SIMON CROSS Source: News Limited TOOP&TOOP Real Estate has launched a global website to capitalise on the spike in interest from international investors in South Australian real estate. Toop&Toop sales and marketing general manager Genevieve Toop said a 45 per cent increase in internet traffic from China in the past twelve months was a major factor in the decision launching the website, www.toopglobal.com . "In the last six to twelve months it has become evident there (are) more international people coming into Adelaide and buying or investing in property," she said. In the last year we have had a 45 per cent increase in traffic from China and 46 per cent increase from Hong Kong. That coupled with the Australian dollar decreasing as well, I think there is going to be more of a demand in terms of international buyers coming into the market. The new website, which launched last weekend, allows international buyers to speak with sales consultants over a webcam in a range of languages, including Spanish, Greek and Chinese. Ms Toop said the interest in the Adelaide market from overseas is due to the stability of real estate in SA. She said 28 per cent of sales in June came from Chinese buyers. "Also, with many of the staff being Gen Y, we have grown up in the international environment, so we are used to communicating on a global platform," she says. We know that in Adelaide we choose to live here but we have to think global for our clients because at the moment we never know where the next buyer is going to come from, whether they are from next door or somebody international. Harcourts Ouwens Casserly launched Mandarin-language ads in The Advertiser's Saturday Real Estate lift-out in May to also capitalise on the increase in interest from China. Real Estate Institute of South Australia chief executive Greg Troughton said it was important for Adelaide real estate agencies to cater for a global market. "No matter what is happening in the SA market, whether it is hard or soft, around the world there are opportunities that people are looking for," he said. Effectively property prices, when you compare them to the rise in the US dollar, are ten per cent cheaper than what it was six months ago. He said the strong interest from China is largely due to the value for money when compared to property in Chinese cities. "We are also aware that the Singapore market is very keen to buy South Australian property," he said.