Google offers free products and advertising for UK charities The idea is to help UK nonprofits cut IT costs, operate more efficiently, and communicate more effectively, according to Google. The advertising credit, which can be used to buy Google AdWords, will also enable them to promote their causes more widely and reach more donors. We hope our technology will help them to reach more donors, improve operations and raise awareness so they can focus on changing the world for the better. This is the first launch of Google for Nonprofits outside of the US, where the programme started in 2011. To date, Google has given away over $1 billion (£662m) in free and discounted products to nonprofits. Several UK charities, including BeatBullying, Little Princess Trust, RNLI, and WaterAid, already use Google tools to promote their causes, and will now be able to benefit from the full suite of applications. Any charity registered with the Charity Commission of England and Wales can apply for the programme via the Google for Nonprofits website, where they will also be able to access educational videos, examples of how other nonprofits are using Google's tools, and a support forum for technical issues. This initiative is one of several Google product offerings designed for nonprofits, including Google Apps for Nonprofits, Google Grants, Google Earth Outreach, and YouTube for Nonprofits. The company also recently awarded more than £2.5 million, mentorship and hardware to ten UK nonprofits, as part of its Global Impact Challenge.