Gas industry launches multi-million dollar advertising blitz to take on anti-fracking protesters MORE than $150 billion in new gas developments are under threat from "anti-gas misinformation," the sector is warning. The Australian Petroleum Production and Exploration Association, the sector's peak lobby group, will launch a multi-million dollar advertising blitz today, APPEA external affairs director Michael Bradley said the campaign, dubbed 'Our Natural Advantage', aims to act as a wake-up call by showing what the country will miss out on if the next wave of gas projects fails to proceed. "The campaign will send a clear message that saying 'no' to natural gas development is not consequence free," Mr Bradley said. Developing new supplies is absolutely critical if Australia wants to put downward pressure on energy prices, meaningfully reduce greenhouse gas emissions, and bring on the next wave of Australia's prosperity. More than $150 billion worth of energy resource projects stalled in Australia last year and our country cannot afford to lose the next $150 billion worth of gas projects currently being assessed by potential investors. Taking aim at anti-gas protesters such as the 'Lock the Gate alliance, Mr Bradley said the country could not afford to have its energy policy influenced by "anti-gas misinformation." "Activities designed to disrupt and delay future resource projects should be of concern to all who value jobs, investment, and new economic opportunity," he said. Protesters targeting unconventional gas developments are concerned the impacts of extraction techniques such as fracking are largely unknown and a danger to air and water supplies. There is also tension between gas producers and farmers about access to land.