A Palisades Building Plan - NYTimes.com Your June 24 editorial "Don't Spoil the Palisades" disappointingly repeated arguments that have been promoted by opponents of LG Electronics" $300 million building project in New Jersey. To bolster its weak case, the opposition ignores wider economic and environmental arguments. LG does care about the Palisades, and we can assure you that the proposed building does not "rise far above the tree line," but only slightly above it. Your editorial describes the project as a "tower" and quotes others using that description, which was coined by the activists in the first place. By virtually any definition, a tower is a structure higher than it is wide. The reality is that the LG building is a state-of-the-art, low-slung horizontal office building that is significantly wider than it is tall. It will be built on private land, a quarter of a mile back from the Palisades cliff, and it will be a glass building designed to reflect its surroundings. Your editorial concludes, "The company would be serving history, the environment and its corporate image if it agreed to a new plan." LG is continuing to explore various design alternatives that would mitigate concerns over the building height while not compromising the essentials of this important project, namely its LEED design and creation of hundreds of much-needed jobs. New Jersey needs employment and investment, and the whole area needs a sensitive approach to the environment. It is possible to achieve both. WAYNE PARK Pres. and C.E.O., LG Electronics USA Englewood Cliffs, N.J., June 24, 2013