EE slashes prices ahead of 4G battle with O2 and Vodafone In an economy which is still tough people are looking to save money. [But] we don't spend our time looking out of the side window," he said. We are concentrating on the road ahead. Alongside the announcement, EE said it would switch on more advanced technology in its 4G network in 12 cities on Thursday to double the theoretical maximum download speed. It now stands at 150Mbits per second, faster than the top home broadband packages offered by BT and Virgin Media, although the typical actual mobile maximum will be 30Mbits per second. "We're officially the world's fastest 4G network, in line with what they have in South Korea," said Mr Swantee. This market has a big appetite for this kind of innovation. We will stay one step ahead. Initially, the "double speed" technology will be made available to all customers at no extra cost as part of the effort to scoop up those considering an upgrade from 3G before they have a choice of operators. However, from September, when O2 and Vodafone are expected to be selling their 4G services, it will cost extra. EE aims to make a return on its heavy investment with premium packages for the keenest mobile internet users. EE also plans to poach big-spending iPhone 5 owners from O2 and Vodafone, Mr Swantee said, claiming they would be disappointed to discover their smartphone will not be able to exploit their operators" new 4G networks. Apple's latest handset has 4G technology built-in, but it is only compatible with EE's radio frequency. The impending competition for 4G customers has already spilled over into public squabbling between network operators" marketing teams. At the weekend EE attacked Vodafone for placing "Ultrafast 4G" branding on McLaren cars at the Britsh Grand Prix before the service has been introduced.