Nokia offers augmented reality job search Launching in the UK today, JobLens is a Windows Phone 8 app that helps users search for jobs in their local area. The app uses augmented reality to show the user exactly where the job is in relation to their current location, and display information about the company. It also taps into the user's social networking profiles - including LinkedIn, Facebook, Twitter and Windows Live - to identify friends who may be able to connect them with the hiring manager. When the time comes to apply for a job, the user can share their CV with the company via their Microsoft SkyDrive account, and if their application is successful, JobLens can provide them with directions to the interview. At an event in London today, Nokia will give 30 budding entrepreneurs from the Entrepreneur First not-for-profit programme a detailed overview of the JobLens app, and challenge them to build new businesses. The cohort will also meet with representatives from government, education and employment services so they can learn what challenges these constituencies face and how an application can help them achieve their missions. "We want to challenge these young minds to imagine how JobLens can be enhanced and refined to address UK unemployment, a challenge that unfortunately all too many countries are combating," said Nokia's Bryan Biniak. Business Secretary Vince Cable said the programme as a laudable example of collaboration designed to help move the UK economy back to full employment. "Government, through initiatives like this, is proud to stand with the UK private sector and its world-class reputation for innovation, business accelerators, and academic institutions to leverage mobile technology that gets people into work and finding better opportunities," he said.