Adelaide ad agency blackbocks creates television campaign for National Pharmacies (L-R): Andi Nguyen (account manager - National Pharmacies), Cameron Hockey (strategy director) and Brenton Bock (CEO/creative director). Picture: Noelle Bobrige. ONE of South Australia's leading brands, National Pharmacies, has launched a new television campaign devised by Adelaide advertising agency blackbocks. The Norwood-based agency was established by Brenton Bock two years ago and has gradually been making its presence felt after also winning the Rivergum Homes account in March this year. Mr Bock said the National Pharmacies' "We're That Somebody" television campaign launched last week was about introducing fresh branding to raise the group's profile as a trusted institution for people's health. "We're That Somebody answers the question of who to turn to when you need reliable and personable advice on your healthcare," Mr Bock said. It involves visuals of people experiencing different life stages along with those of real pharmacists outside the Norwood, Henley Beach and Gawler Place branches. It also has an original soundtrack from Nashville-based Australian Kane Harrison. Blackbocks also ran the 40,000 reasons campaign for Rivergum Homes that ended last week and has national company Wet Technologies Australia on its client list that also includes the Tankworld and Nylex brands. A Valentine's piece it put together for Tankworld went viral on the day. Mr Bock said the blackbocks office had grown to 12 staff and he was currently planning a move to larger premises along with further expansion. "I'm a strong believer that there's a place in the market for a good medium-size creative agency of about 20 staff," he said. The agency's other clients include Fielders and 24fit never close gyms.