Vibrating bicycle seat cover provides new incentive to cycle to work Happy Ride seat cover contains a vibrating stimulator The gizmo can be turned on and off using control panel switch Inconspicuous black design fits all seat sizes Costs £28 from online adult toy retailer We are always being told to incorporate more exercise into our daily routines - and cycling to work is an excellent way of doing so. And if you were reluctant to hit the pedals before, a new gizmo could provide all the incentive you need to get on your bike. A firm has launched the Happy Ride - a vibrating seat cover that will make journeys by bicycle that bit more exciting. The inconspicuous gadget slips over the seat of a bike and incorporates 'vibration stimulation" as you ride. 10 per cent of adults now cycle at least once a week, now the Happy Ride seat will no doubt encourage a few more to embrace two wheels... Manufactured with a padded lining and black nylon fabric outer surface the cover, which houses a powerful vibrator, is designed to fit all seats. The gadget comes with an attached control pocket to raise or lower the vibration rate. The vibration can be turned on and off using the control pad which then tucks into a pocket in the seat cover allowing you to peddle away uninhibited. The vibration is controlled by a control panel that then tucks neatly into a pocket at the back of the seat Launched by an adult toy retailer, the Happy Ride seat cover will certainly add a new dimension to riding a bike, though it does beg the question if the distraction of a vibrating seat might not be a little dangerous on a busy road. The vibration stems from the middle of the seat, giving the cyclist one happy ride Claire Bowden of SexShop365, the store behind the Happy Ride, says the demand for exercise related adult toys such as kegel balls has also grown dramatically over recent months - put down in large part to the Fifty Shades phenomenon. And a growing passion for cycling - 10 per cent of us now cycle to work - pointed at the creation of a vibrating bicycle seat being a natural progression. 'Thanks to the UK's cycling boom and the building obsession around next year's Fifty Shades Of Grey movie, both adult toys and cycling are firmly on the public radar. It was only a matter of time before the two were combined to make your daily cycle even more pleasurable.