Coca-Cola says it wants to fight flab in Australia by offering more nutritional advice and smaller servings Coca-Cola wants to be part of the solution to obesity in Australia. COCA-COLA says they can be part of the solution to obesity and will do so by displaying nutritional information on vending machines. The south pacific arm of Coca-Cola has announced they are committed to fighting flab in Australia and will introduce several measures to do so. The company, which includes products such as Coca-Cola, Sprite, Lift, Fanta and Powerade, will increase the availability of their smaller product sizes in supermarkets, including packs of drinks less than 250ml. However the smaller varieties will not be sold individually. This year Coca-Cola vending machines will begin to bear nutritional information about the products to increase the awareness about low kilojoule options. Dietician and director of Nutrition Plus Melanie McGrice said the initiatives didn't change the fact that all the products should only be "treat foods." The strategies that they're doing are certainly positive but it doesn't mean we should all of a sudden view them as a health food company. I applaud these positive measures but they don't overtake the fact that the products they're selling are treat foods and should be consumed in limited amounts. She said Coca-Cola's focus on portion sizes was an important component for weight management but ultimately water and low fat milk should be drunk the most. This (announcement by Coca-Cola) is not a strategy that is going to cure the obesity epidemic alone. I think that it's a positive strategy to be putting the kilojoules information onto vending machine however it's not the only thing that should be considered....some diet drinks might have negligible kilojoules in them but the acids can still be bad for your teeth. Coca-Cola South Pacific commercial and franchise director Phil Roberts said as a stakeholder the company had to take action on obesity. "Overcoming obesity will take action from all stakeholders working together, including Coca-Cola," he said. "We believe these initiatives ... demonstrate how serious we are about being part of the solution to obesity," said Mr Roberts. We believe Coca-Cola has an important role in providing more beverage choices, including more choice in serve sizes and low-kilojoule options, clearly communicating the kilojoule content of our products and supporting community-based physical activity programs. The company is partnering with a bicycle organisation to supply bikes to local communities.