BOSTON (AP) - Butler's historic Hinkle Fieldhouse couldn't compete with the Boston Garden and all those NBA championship banners hanging from its rafters. The Boston Celtics hired Brad Stevens away from the school he led to back-to-back NCAA title games, putting the 36-year-old coach in charge of their brand new rebuilding effort on Wednesday. Stevens had turned down offers from bigger college programs, but couldn't resist the lure of the NBA's most-decorated franchise. "There are some brands in sports, and in the world of basketball the Celtics are one of those," Butler athletic director Barry Collier said in an on-campus news conference on Wednesday night. With aging stars Kevin Garnett and Paul Pierce on their way to the Brooklyn Nets, and Doc Rivers already coaching the Los Angeles Clippers, the Celtics have been trying to get younger. In Stevens, they have a mentor who is younger than Garnett and wasn't yet born when Bill Russell won his 11th NBA championship in 1969 - or even when John Havlicek added two more in the 1970s. It's the first time the Celtics have hired a college coach since Rick Pitino in 1997 and their first coach with no NBA experience of any kind since Alvin "Doggie" Julian, who was hired in 1948 and gave way to Red Auerbach two years later. The Celtics gave Stevens a six-year deal worth about $22 million, according to a basketball official with knowledge of the deal who spoke on the condition of anonymity because the terms were not public. Ainge met with Stevens at his home in the Indianapolis area along with Celtics owners Wyc Grousbeck and Steve Pagliuca and worked out the deal Wednesday morning. "It's a wonderful opportunity with a historic franchise," Butler President James M. Danko said. We have done everything we possibly can to keep him. Brad is a very bright, very articulate, and a wonderful, wonderful person who's handled this as well as he's handled everything else you've seen him do. Since taking Butler of the mid-major Horizon League to the national championship game in 2010 and again in '11, Stevens had been courted by Illinois and UCLA, among others. Butler just joined the Big East, but Stevens won't be going with them. "I didn't treat it as inevitable (that he would leave)," said Collier, who noted that the school had signed Stevens through 2025. I looked at it like every year Brad was our coach, it was another good year for Butler. Stevens spent seven years as a Butler assistant and the last six years as the head coach, compiling a career winning percentage of .772. He never won fewer than 22 games in a season, and the Bulldogs went 33-5 in 2009-10. Stevens, who didn't attend the news conference, takes over a team that is rebuilding just three seasons removed from an appearance in the NBA Finals; the Celtics won their unprecedented 17th championship in 2008. But with Garnett and Pierce showing signs of slowing down in this year's playoffs, when Boston was eliminated by the New York Knicks in the first round, Ainge is trying to get younger. He allowed Rivers to leave for the Clippers, extracting a first-round draft choice in return. In all, the Celtics have nine first-rounders in the next five years, along with a dynamic but temperamental point guard in Rajon Rondo and talented swingman Jeff Green. In 2009-10, the Bulldogs posted the Horizon League's first 18-0 conference record, a 25-game winning streak and an appearance in the NCAA title game, where they lost to Duke 61-59 when a last-second, half-court shot bounced off the backboard and rim. "Brad has given his talent to our university with exceptional generosity, integrity, and humility," Danko said, calling Stevens "a beloved member of our community." AP Sports Writer Michael Marot contributed to this story from Indianapolis.