Marge's nutmeg a pinch of salt IN an episode of The Simpsons, Marge visits not Walmart but Monstromart, exclaiming, "Ooh, that's a good price for 12lb of nutmeg" as she places the giant box in her trolley. It's ambitious to think that anyone would need that much nutmeg in a lifetime. And yet because Marge believes the price is cheap she buys it. I call it "going broke saving money." It's a popular strategy in the stockmarket. While price is important, it doesn't make sense to buy groceries that are unusable or unwanted. You need to know whether you are getting precisely what you want. Unfortunately, a lot of share investors sometimes behave like Marge, choosing investments simply because they're cheap.