Downtown Calvin Klein, starring Rooney Mara Actress Rooney Mara makes her debut performance as the face of Calvin Klein's new fragrance, Downtown, in a mini film. Rooney Mara's latest role as the face of Calvin Klein's new fragrance Downtown has been unveiled with a moody film directed by David Fincher. The 28-year-old American was revealed as the brand's new beauty back in May to front their latest fragrance, Downtown, which Calvin Klein say will rival their other top seller, Euphoria. READ: Rooney Mara is the face of Calvin Klein's new fragrance Rooney told WWD: "It's an honour to be part of a brand with such a legacy of breakthrough advertising. The Downtown fragrance holds true to the chic, confident and simple feeling of the Calvin brand. The effortless and timeless appeal of the Calvin Klein Collection and the Downtown scent made this a natural partnership. The print campaign shot by Jean-Baptiste Mondino. And ever since we clocked the stunning print ad, shot by Jean-Baptiste Mondino, we've been eagerly awaiting this film. It's a given that it would work; Fincher and Rooney already have a rich creative history working together on Social Network and The Girl with the Dragon Tattoo . Telling the story of an actress who goes from subway to set effortlessly, and all the while with a laid back simplicity that Rooney and Calvin Klein have running through their DNA, we now can't wait to smell the juice itself, which is out on August 21. Rooney Mara makes her debut as the lead in Calvin Klein's Downtown campaign.