Life Health Pro Article Spotlights American Independent Marketing's (AIM) Vision To Grow... -- YAKIMA, Wash., July 16, 2013 /PRNewswire/ -- American Independent Marketing (AIM) seeks to educate consumers and insurance agents about critical illness insurance. According to Founder John Wane, "many Americans are not aware that health insurance most of the time only pays for hospital, ... YAKIMA, Wash., July 16, 2013 /PRNewswire/ -- Life Health Pro recently published an article that spotlights AIM (http://www.whyaim.com) and its founder, John Wane, discussing the company's goal to educate Americans and agents on the affordable and flexible solution of a critical illness insurance (CI) policy. Logo: http://photos.prnewswire.com/prnh/20130716/NY46750LOGO AIM has been supporting agencies and brokers with insurance solutions for 30 years. In the 1990s, AIM focused its efforts on growing the long-term care insurance market, and in short order embraced success on many fronts. Today, AIM is laser-focused on doing the same with critical illness insurance. The Life Health Pro article, written by Allison Bell (http://www.lifehealthpro.com/2013/07/02/new-trails), draws attention to the new trails AIM is forging. AIM "is devoting major efforts to critical illness market consumer education programs and materials, to help retail producers expand sales of the product. Traditionally, wholesale brokers have relaxed and let insurers build product awareness," said Bell. Wane's growth channels follow two paths for the CI market. First, educate Americans on the benefits of the CI product; second, educate insurance agents about CI as a viable and affordable way for their clients to receive cash upon the diagnosis of a critical illness or condition. What many Americans are not aware of is that health insurance most of the time only pays for hospital, doctor and prescription drug expenses. There are far too many costs it just doesn't cover," said Wane. The additional expenses are what many times create hardships for one's finances. Health care reform won't improve this situation; consumers need to find other ways to help themselves, and a critical illness policy is a great place to start. The first phase of AIM's educational focus was creating unique materials that associations, agents and brokerages can private label to support Wane's consumer educational goal. These materials are in the form of eGuides, tabletop display, customized websites for agents, and an educational platform for the consumer, which can be found at http://www.criticalillnesseducation.org with additional consumer-friendly resources. A critical illness policy can provide an affordable way for individuals to receive cash upon the diagnosis of a critical illness or condition. The free eGuide features information for individuals and employers to explore this option. If you are a insurance agent or retirement specialist looking to learn more about selling critical illness insurance, visit http://www.whyaim.com About American Independent Marketing Since 1979, American Independent Marketing (AIM) http://www.whyaim.com has been educating Americans on products and services that support many aspects of long term care planning. With a passion to source and provide only financially sound products from top rated companies, AIM is committed to excellence from the home office to their specialists in your community. SOURCE American Independent Marketing RELATED LINKS http://www.whyaim.com