One in five UK businesses hit by DDoS attack in 2012 Neustar noted that DDoS attacks inflict a grave toll on revenues regardless of industry, but the financial services and telecommunications companies suffered particularly high losses. Respondents from the financial sector noted that 26 per cent of all attacks have a revenue impact of more than £100,000. "DDoS attacks will continue to be part of the modern threat landscape because they are easy and relatively low-cost to perpetrate," said Alex Berry, Neustar Senior Vice President of Enterprise Services. Some of the recent large attacks have opened doors for even more malicious attackers to adopt similar tactics and Neustar fully expects to see the impacts of these attacks grow in line with their increasing complexity. He added that many UK companies are still relying on traditional cyber security defences such as switches, routers and firewalls, which are simply not designed to withstand a DDoS attack. Earlier this year, the Department for Business, Innovation and Skills reported that cost of cyber security attacks against UK organisations tripled in 2012. Over the course of the year, about 87 per cent of small businesses and 93 per cent of large organisations experienced some sort of security breach. The UK government has since launched a £4 million campaign to raise awareness of how to stay safe online, as part of its National Cyber Security Programme.