EE's 4G network now covers almost 60 per cent of UK Residents and businesses in Altrincham, Bedford, Camberley, Crawley, Farnborough, Farnham , Maidstone, Rochdale, Tonbridge and Welwyn Garden City can now access 4G through network provider EE. 4G's improved internet speed is changing the way consumers use their mobiles, the company claims. One in four 4G users checks social media over 10 times a day through their phone or tablet, and 50 per cent say the faster connection means they use the internet more frequently, an independent survey fond. Olaf Swantee, Chief Executive Officer, EE, said: "It has been a busy summer with the launch of next generation services including Cash on Tap and new Shared 4GEE plans, and we're continuing to keep up the pace of our 4G rollout. Today we're launching in a further 10 UK towns bringing superfast 4G services to more and more businesses and consumers. The arrival of double speed 4G in a further three cities means we remain one step ahead, and on track to provide our customers with a world leading mobile experience. EE's 4G multi-million pound advertising campaign features Hollywood star Kevin Bacon in a series of four adverts. Created by advertising giant Saatchi & Saatchi, the adverts aim to demonstrate how EE will revolutionise the digital lives of its customers through the superfast mobile speeds. A notable example sees Bacon receiving a spray tan in the style of The Only Way Is Essex.