How to make money buying and selling new cars If you've got the cash, making money on new cars need not be as hard as it sounds. You just need to follow some very sound principles. I've spoken to a number of exotic car dealers on this subject and the same philosophies always seem to come up. You've got use your skill at spying models that hit the sweet spot between desirability and availability; cars that will capture the imagination of buyers when they hit dealerships. You then need to move swiftly when it comes to getting your name down. The Mercedes-Benz SL might seem like a workaday grand tourer, but when it was first launched with a folding hardtop, demand outstripped supply and prices new went skywards. Now, the new Range Rover is in such demand that it's selling for more than its sticker price in V8 and supercharged guises, but not in diesel. Remember, buyers who can afford £71,000-plus on a car don't need to worry about fuel bills. Alternatively, should you have £745,000 gathering dust, you could buy a 2010 Bugatti Veyron. That's the same money as a 2004 Ferrari Enzo. As time passes, neither of these mega motors is going to lose their lucky owners money. But the experts reckon there's a good chance the Veyron will really start to appreciate when we stop taking for granted what an amazing bit of kit it actually is.