Tim Wilson goes through some items from an online menswear retailer, with a little help from girlfriend Meagan Hempenstall. A new breed of online fashion retailers are enticing consumers to spend up by making shopping easier than ever. Some of the savviest, like the Gentlemen's Supply Co, will handpick your clothes for you and send you a crate full of options. Once you have tried them on in the comfort of your own home, you pay for what you want and return the rest. Others are ensuring you never run out of socks and jocks ever again by providing subscription services that automatically send you new pairs every month or so. Eli Chaiton, co-founder of the Gentlemen's Supply Co - a new Sydney-based online menswear business - says its aim is to make shopping as "hassle-free" as possible without losing the best bits of the in-store shopping experience, like attentive service, product advice and being able to try before you buy. "We like to think it works exactly the same as a traditional menswear store except we come to you," he says. The service is free and customers sign up by entering their details on the website - including their size, style and garment preferences. A shopping stylist then contacts the customer by email or phone to get more information on exactly what they are looking for. "The requests vary," says Mr Chaiton. Sometimes the customer wants something specific like a black suit, so we'd send them five or six black suits to choose from. Other times, they might be looking to update their wardrobe and want some guidance from the stylist. So we'll send clothes packed as complete outfits and provide advice on how they can wear different pieces," he says. Studies have consistently shown that men typically prefer to hunt rather than gather or browse when it comes to shopping. And the easier the kill, the better. Chrys Chrysos from subscription underwear website Mosmann says that while men particularly like the convenience of being shopped for, time-poor women are also enjoying "curated" and "subscription" online shopping services. Mosmann recently expanded its subscription service - in which subscribers are sent a new pair of underwear once a month - to female customers. Some people really like the idea of getting a whole year's worth of underwear without having to think about it or do anything about it. It just arrives. Others like the idea of getting something new in the mail once a month as a bit of reward," he says. An Australian-based "sockscription" service, Regular Socks, promises to solve the problem of "lost, tired or miss-matching socks" by delivering plain black dress socks every three, four or six months. Tim Wilson, from Hawthorn, who admits he even finds shopping at online stores like Asos "too much effort," has used the Gentlemen's Supply Co twice in the past month. "What I really like is being able to get a curated set of clothes rather than having to hunt around to different places, whether it's online or in stores, trying to find different things that match," he says. With this, it's all handled for me. It's sort of like having the best retail assistant in the world. Mr Wilson says he also likes that he can try on clothes before he buys them, unlike most online stores, and get his girlfriend's opinion without dragging her to the shops. "It's great because I get that guidance and assistance from the stylists online and then I can get my girlfriend to cast an eye over it all at home," he says.