Women feel forced to Photoshop their pictures to look more attractive on Facebook Nine out of ten women admit they are camera shy 75% view themselves as 'unattractive,' 'ugly,' or 'too fat' in photos Three quarters of women have even destroyed photos of themselves Self-conscious: New research claims the digital age has made women more camera shy than ever amid mounting pressures to look good with more than four in ten women admit to changing the way they look in a photograph online The growing trend for photo-sharing social media sites like Twitter, Facebook and Instagram means the pressure is on to look good all the time. And with celebrities like Kim Kardashian and Rosie Huntington-Whiteley constantly bombarding our social media feeds with picture perfect 'selfies', there has never been as much pressure to keep up with the seemingly perfect online image of others. Now it seems the need to compete with the beautiful people has got to us, as a record number of women admit to altering a picture of themselves to look more attractive before putting it online. But despite growing numbers of us posting more and more photos online, the research claims that, amid mounting pressures to look good, the digital age has made women more camera shy than ever. More than four in ten women admit to changing the way they look in a photograph to enhance their image on websites such as Facebook, Instagram or LinkedIn. The study found that nearly eight in ten women (77 per cent) say having their photo taken and then uploaded on to a social network or website makes them more anxious about their looks than if they were speaking in public, going on a first date or going to a job interview. Nearly three quarters of women have even destroyed photos of themselves. Competition: With celebrities like Kim Kardashian and Rosie Huntington-Whiteley constantly bombarding our social media feeds with picture perfect 'selfies', there has never been as much pressure to keep up Almost half (46 per cent) have de-tagged, deleted or removed a photo of themselves, while 41 per cent have edited a photo of themselves to enhance their looks before posting it online. In the UK, nine out of ten women admit they are camera shy, citing that they often feel self-conscious or uncomfortable having their photo taken because they do not feel they are beautiful. When confronted with a photo of themselves 75 per cent only saw the negative, considering themselves 'unattractive,' 'ugly,' or 'too fat.' Mass destruction: Nearly three quarters of women have even destroyed photos of themselves and 75% see themselves as fat and ugly Research among 500 women claimed women's worries over their appearance is preventing them from capturing memorable moments, including photos of beach holidays, their own wedding pictures, or even photos of the birth of their child. A third of women said they started to become more camera shy between the ages of 11 and 20 and the majority (55 per cent) claim they are more camera shy now compared to 10 years ago. Nearly one in three have stopped photos being taken or later destroyed photos of a beach holiday, a significant party with friends/family and even their own graduations. A spokesman for Dove, who carried out the study, said: 'We know women are very self-critical when it comes to their looks and that this can have an impact on self-esteem, confidence and happiness. This study shows that women are their own worst beauty critics and their anxiety in front of the camera is causing them to miss out on capturing important moments in their lives. We want to inspire women to reconsider their beauty and recognise that they are more beautiful than they think. We believe that encouraging women and the next generation to develop a positive relationship with beauty can help raise their self-esteem and thereby help them reach their full potential.