Alan Partridge: Alpha Papa to premiere in Norwich Norwich will host the world premiere of Alan Partridge: Alpha Papa later this month. The film's producer and co-writer, Armando Iannunci, posted the news on Twitter on Monday, complete with a statement from the presenter, who grew up in the city and hosts a show on radio station North Norfolk Digital. Partridge, who is played by Steve Coogan, is quoted as saying: "You can imagine how hurt and litigious I felt when people said I was planning to debut my movie in London instead of Norwich, or that I'd allowed my head to be turned by the prospect of big city fame. Any suggestion I've hastily cobbled together a lunchtime Norwich screening in response to a local Twitter campaign will be met with the full force of the law. This was followed by an official press release, which stated that Alpha Papa will "screen at lunchtime on Wednesday July 24 and Alan Partridge will greet fans and speak with media at the premiere in Anglia Square before boarding a helicopter bound for London. That evening, Alan will then attend the London premiere of the film in Leicester Square. Alpha Papa will go on general release on August 7.