Google launches Spotify rival Play Music in the UK Google is bringing its music streaming service 'Play Music All Access' to the UK, providing unlimited access to music from all the major record companies, as well as top local and independent labels. First announced at the search giant's I/O conference in May, the service was described as "Radio without rules," and focuses on music discovery. Users can click on single tracks and Google will suggest entire playlists based on the preferences of other users with similar music tastes. All Access lets you create an ad-free, interactive radio station from any song or artist you love. You can add, remove or re-order your station and see what's coming next. Or you can browse recommendations from our expert music team and explore songs by genre," said Paul Joyce, product manager for Google Play Music. The 'Listen Now' tab puts artists and radio stations we think you'll like front and centre so you can start listening the minute you open your library. Play Music All Access aims to challenge established players such as Spotify, which launched in 2008 and has approximately 10 million users, and UK start-up Bloom.fm, which recently announced that it had reached 250,000 subscribers in the six months since it launched. Google is touting a "special introductory offer" for users in the UK users, allowing them to listen to music for free for the first month and £7.99 thereafter. Anyone who signs after September 15 will pay the full price of £9.99 a month, following a 30-day free trial. Subscribers will also be able to store up to 20,000 of their own songs for free online, and listen to them alongside the All Access catalogue on any Android device, or via the web at play.google.com.