Paying top dollar for phoney fashion Some people will pay anything in the name of fashion, and phone providers are doing their best to cash in on it. Trendsetters who are desperate for an accessory to make their hands and ears stand out against the crowd can now pick up the Prada LG 3.0 smartphone for a small fortune of $799. The handset, which will be launched exclusively on the Vodafone network in April, has an eight-megapixel camera and a mediocre 8GB of memory storage. The outdated iPhone 3 series, which can be picked up for almost half the price of the Prada phone at some outlets, performs most of the same functions as its stylish competitor, but for some fashionistas, money is no object. ``The Prada phone is a 'statement' device that is the perfect choice for the discerning eye," Vodafone General Manager Ross Parker said. LG has been partial to outlandish mobile phone devices in the past, producing a James Bond-inspired 3G watch phone and the GD900 crystal phone which is completely transparent. Blackberry appeals to its elite clientele with an 18-carat white-gold encrusted handset while Prada's fashion rival Dior offers customers a black diamond phone, packed with 640 diamonds and priced at a whopping $30,000.