Lobby group outspends Toyota in new TV advertising blitz against changes to the fringe benefits tax The ads will run in 15 and 30 second sports on TV. THE car leasing industry has embarked on a $10 million advertising blitz against the Rudd Government's changes to the Fringe Benefits Tax. The four-week campaign will outspend the biggest automotive advertiser in Australia; Toyota customarily spends about $8.2 million a month according to Nielsen figures. The three ads - funded by salary packaging firms and motor industry lobby groups - are similar in tone to those by the mining industry when it opposed tax changes last year and will appear in 15- and 30-second TV spots. They repeat industry forecasts that the sudden changes to FBT rules - which require drivers to fill out a logbook rather than the previous method which assumed 80 per cent of a novated lease vehicle's use was for business - will dent car sales by up to 21 per cent, or 233,000 deliveries per year. Although last month was a sales record for July, the industry says the real impact will become apparent in the coming months, with 10,000 forward orders cancelled within the fortnight that followed the July 16 announcement. Professor John Kelly, CEO Aged and Community Services Australia, said more than 80,000 charity workers and 100,000 employees in homeware services use cars bought under a novated lease. "The community should be very concerned about these suggested changes," Prof Kelly said in a media statement issued by the salary packaging industry. It's likely to affect the services (members) provide to older Australians, the homeless and people with disabilities. The ad emphasises the impact on the broader community - "everyone loses" - and in the lead-up to the election urges viewers "to make your voice heard, so you won't be next?"