'Disgusting' decision by owner Assem Allam to change Hull City's name to Hull Tigers infuriates fans A poll on the Facebook page of the Hull City Official Supporters' Club which asked fans if they were for, against or indifferent to the plans was overwhelmingly weighted in favour of those opposed to the idea. Prominent Hull City blogger Rick Skelton was among those to express opposition. He wrote: "We are not a major club in England let alone the world. That won't change with rebranding. It would only change with sustained success. So this is a pointless exercise. Mr Allam's assertion that the name 'Hull City' is irrelevant, that it's too common, is as disgusting a use of the English language as his new name for the club. It's not irrelevant, it's been the name of the club for 109 years and it matters to people. Those people, the fans, have fought to save Hull City numerous times down the years. It may only be a name to Mr Allam but to us, it's the name of something we love, we've cherished and will be cherished long after the current owners. The saddest part of all that is that this has come at a time when fans should be excited for top flight football, not angry at a ridiculous rebrand. And the feeling towards the Allam family - who have done wonderful things for our club and our City - should be one of fondness not fury. Egyptian-born businessman Allam outlined his plans in an interview with the Hull Daily Mail this morning. "Hull City is irrelevant," said Allam, who took over the Tigers in 2010 following their relegation from the top flight and whose investment is credited with saving the club from a significant financial crisis. My dislike for the word 'City' is because it is common. City is also associated with Leicester, Bristol, Manchester and many other clubs. I don't like being like everyone else. I want the club to be special. Any references to AFC on club branding will be phased out, although AFC will remain on the shirt crest during Hull's first season back in the Premier League, before being removed from the 2014/15 campaign. The Allams' plan did, however, receive cautious support from Bernard Noble of the Hull City Official Supporters' Club.