'Dufnering' Craze Set To Continue New US PGA champion Jason Dufner may not be a household name in Australia, but he gained a measure of fame in the United States in March when a local television reporter snapped a picture of him at the Byron Nelson Championship during a charity appearance at the J. Erik Jonsson Community School in Dallas. With tousled hair and wearing a red golf shirt, black pants and black shoes, an expressionless Dufner was slumped against a wall alongside a group of young children. Staring aimlessly across the room, Dufner's hands were tucked under his thighs. The 'dufnering' craze has even led to t-shirts. After fellow professional Keegan Bradley - who beat Dufner in a playoff in this event two years ago - posted the photo on social media website Twitter, "Dufnering" was born. Fellow golfers, athletes and fans began posting their own versions of the pose, with PGA of America President Ted Bishop doing it this week. Following his two-shot win over Jim Furyk at Oak Hill, Dufnering is sure to take on a new lease of life and has already sparked renewed activity in social media and even to the creation of t-shirts. The expression 'Everyday I'm Dufnering' had already become part of the vernacular in sporting circles. A two-time winner on the PGA Tour, Dufner's victory at Oak Hill included a 7-under 63 in the second round, which set the professional course record. His score bettered the mark of 64 set by Ben Hogan, Curtis Strange and Webb Simpson, who had tied the mark the same day, and matched the lowest total shot in a major. For the man himself, his breakthrough major victory also represented a chance to no longer be remembered as simply a social media phenomenon. Before the 'Dufnering' craze, arguably the only notoriety Dufner had was for blowing a five-shot lead with four holes to play before eventually losing to Bradley in a playoff at this tournament two years ago. "Got some notoriety for maybe something that was probably trying to hurt me a little bit and ran with it and it helped me a lot," Dufner said in the aftermath of his victory. I got a lot of fans because of it and people identified me through it and that was good. Today, Dufner could utter the phrase 'Everyday I'm Dufnering' with a bit more zing in his step. Bloomberg, with Scott Spits