Luxury tour operator Scott Dunn takes stake in rival Imagine, which counts rap singer Labrinth and a number of Premiership footballers amongst its client base, is best known for its African tour business but has expanded into offering Latin American and Asian tours. As a result of the investment, Scott Dunn, which targets the wealthiest 1pc of consumers, will help Imagine, which has a wider customer reach, further develop its brand and customer offering. "They're a great brand," said Mr Dunn of Imagine, "as there's almost no cross-over in term of guests and they're luxury, but at a different price point to us." Mr Dunn said that despite continued slow growth in the UK economy, demand for luxury holidays continues to grow. "Even in the recent three weeks of hot weather, we saw sales up 24pc year-on-year," he said. Imagine was founded in 2004 by Ben Morrison, who will remain with the business following the deal. Imagine is on track to report sales of approximately £13m this year, with the enlarged group's combined turnover for the coming financial year set to be in the region of £60m. While both brands will remain in place, Scott Dunn will help Imagine with back-office support and in areas such as marketing and commercial deals. Scott Dunn currently employs more than 100 people in the UK, as well as several hundred overseas.