Collingwood Football Club fined by ACCC over claims of misleading advertising Collingwood Football Club has been fined by the ACCC over claims of misleading advertising. COLLINGWOOD Football Club has paid a $20,000 fine after the consumer watchdog accused it of misleading advertising. The Australian Competition and Consumer Commission issued two infringement notices over an ad were the club claimed a three game membership and guernsey would cost "only $20." But the ACCC said the real price was $120 over six months and the ad - which was emailed to 90,000 supporters and appeared in the Herald Sun in May - failed to display the total minimum price. The club paid $20,400 for the two infringement notices the ACCC issued. ACCC Chairman Rod Sims said while the ad referred to a payment plan in fine print it did not state the full price. "Consumers should know the real price of goods and services so that they are able to make informed purchasing decisions," Mr Sims said. Advertisements that do not state the real price of goods or services have the potential to draw in consumers based on half-truths. A Collingwood spokesman said the club "acknowledged fault but without intent." It has also promised the ACCC to educate staff about the rules on advertising. He said all supporters who signed up for the membership were made aware its total cost was $120. "The club acknowledges fault, albeit without intent, and stresses that no-one was misled," the spokesman said. In order to take up the advertised offer, it was necessary to sign up to a payment plan from which the total price (of $120) was clear.