Indianapolis faces a hurdle as a "cold weather" city - the 2015, 2016 and 2017 Super Bowls will be hosted by Phoenix, San Francisco and Houston, respectively - but Melangton said the owners might be ready for a change after three straight years of warmer climes. The Super Bowl Village in Indianapolis, and the zip line that flew fans overhead, won big praise from players, media, celebrities and many other national figures. The bid team plans to keep secret the details of how it will woo the owners with their new plan, but Melangton said they will find a way to outdo the zip line. A public part of their pitch, she said, will be raising $30 million from corporate donors. That's up from the $25 million the Super Bowl host committee raised for the 2012 festivities. Ballard touted the economic impact of drawing big-spending fans from all over the nation. But there's still some question of whether the event is a net boon or loss for the host city. The event cost the city money in overtime, new signs and equipment and other additional services. An Indianapolis Star report last year found the city lost about $1.3 million after factoring in about $3 million in increased tax collections and $4 million in reimbursements from the NFL. Melangton argued the costs had been "mischaracterized by the media."