Video: A-ha! On set with Alan Partridge In this exclusive clip, actor Steve Coogan, Alan Partridge co-creator Armando Iannucci and the creative team behind Alpa Papa, discuss the big-screen debut of the narcissistic TV and radio presenter. We couldn't just reproduce what we had on television. We had to keep Alan myopic, that is to say in his own little world," Coogan adds. But make the events within it cinematic in some way. "It's a parochial action film," adds screenwriter Rob Gibbons. Alpha Papa bucks the trend of other film adaptations of sitcoms to move the cast abroad. Instead, Partridge returns to his beloved hometown of Norwich (where the film also premiered) in an effort to mend his damaged reputation. But trouble is in store as North Norfok Digital is about to be taken over by a multinational conglomerate. When a disgruntled, recently-fired colleague stages a seige of the radio station, Partridge may be the one person who can save the day. Alan Papa will go on general release on August 7.