The Ad Campaign: Quinn Highlights Endorsements Moving quickly to highlight newspaper editorial-page endorsements she had just collected, Christine C. Quinn, a Democratic candidate for mayor, released her third English-language television advertisement on Monday. Called "It's Unanimous," the ad spotlights her endorsements by The New York Times, The New York Post and The Daily News. PRODUCER SKDKnickerbocker and Mark Guma Communications THE SCRIPT "It's unanimous. For mayor, The New York Times, Daily News and The Post all endorse Christine Quinn as the Democrat who can get things done. The Times says Quinn's been a forceful counterpart to Bloomberg. An effective progressive with an achievable vision. Affordable housing for the middle class, better schools and good-paying jobs. The Times calls Quinn an impressive leader, with the judgment and record of achievement anyone should want in a mayor. Christine Quinn. She'll build on our progress and make sure no one's left behind. ON SCREEN As an unseen narrator speaks, the ad races past newspaper headlines, classic New York City scenes (a subway, a crowded street, the Statue of Liberty), and plenty of shots of Ms. Quinn busily interacting with residents. The Daily News's front-page headline and photo of Ms. Quinn - "She's the One" - is especially prominent, as upbeat music pulsates throughout the 30-second spot. ACCURACY Ms. Quinn did indeed win the endorsements of the three big newspapers. The ad features quotations from the editorials, which consist of arguments, not facts. For example, The Times's description of Ms. Quinn as a "forceful counterpart to Mr. Bloomberg" is disputed by her Democratic rivals. SCORECARD Ms. Quinn is banking on the idea that if three newspapers that are often at odds over issues can agree on one candidate, then surely she can be palatable to New Yorkers of all persuasions. Her ad quotes mostly from The Times's endorsement, suggesting that she is hoping that the paper's influence will sway voters even if they are not Times readers. But her task is delicate. By claiming that "she'll build on our progress," she is implying that she will take the torch from Mayor Michael R. Bloomberg, who remains polarizing among Democrats in a year when many Democrats are yearning for something new.