Carlton re-sets premiership ambition to win two flags by the end of 2015 Carlton coach Mick Malthouse faces the prospect of winning two flags by the end of 2015 under new bold strategic plan. CARLTON has re-set its premiership ambitions. In 2011 the club launched a bold strategic plan, which included winning its 17th and 18th flag by the end of 2015. The document, titled "The Blue Print," promised Carlton would be "uncompromising in its pursuit of sustained success." The ambitious vision will still help guide the Blues' list management moves at season's end, headlined by efforts to secure Collingwood free agent Dale Thomas and Melbourne No.1 draft pick Jack Watts. But Carlton's failure to secure a top-four berth and change of coach last season has prompted a rethink on its main on-field benchmark. President Stephen Kernahan, who launched the club's business plan, is expected to continue in the role next season regardless of the club's finals fate this year. Despite reports he may step down, Kernahan is planning to lead the club for one more season - its 150th year in the AFL/VFL. Under Kernahan, the club remains intent on building towards its first flag since 1995, but the board will not hold the football department, headed by new coach Michael Malthouse, to its previous deadline to win two flags in the next two years. Chief executive Greg Swann said yesterday that the club had re-assessed the objectives outlined in the business plan. "These things are constantly reviewed, goals have been re-set," Swann told the Herald Sun. In March, 2011, Kernahan set out the aggressive premiership ambitions. This strategic plan is more than just words and ideas. This is a living plan, one that everyone at Carlton - the board, management, staff, coaches and players - will live by," Kernahan said. Carlton has scoffed at suggestions it must rebuild its list but will still turn over as many as 10 players, helping make significant salary cap room to land some readymade stars. The futures of Jeremy Laidler, Nick Duigan, Robert Warnock, Shaun Hampson, Chris Yarran, Heath Scotland and Eddie Betts are all unclear, potentially freeing up more than $1 million to spend in October's trade and free agency period. Former captain Chris Judd also sacrificed as much as $500,000 in his latest contract extension. North Melbourne is chasing Betts, but won't pay a reported $600,000 asking price, and West Coast is circling Yarran.