Tottenham Hotspur launches 'Turfies' online game for kids The games are also intended to help children develop new skills, according to the Tottenham. Topsy Turfie, Training Run and Dodge'n'Dribble all help to improve hand-eye coordination, while an 'activity pack' - including spot the difference quizzes and jigsaw puzzles - promote problem solving and creativity. "What I think we've developed here today is something unique, because it actually marries the offline activities the club already has with online activities," said Donna Cullen, executive director at Tottenham Hotspur Football Club. Virtual leaderboards allow kids to play against their friends, give virtual gifts and swap virtual player cards to help complete their collection. By completing the games, kids can earn virtual trophies, medals and coins that can be converted into real-life prizes, such as tickets to club fun days, open training sessions, stadium tours and places on Tottenham Hotspur soccer schools, as well as Spurs merchandise. To further encourage engagement with the club, codes can be earned at such events to buy virtual goods to decorate the user's Turfie or piece of Turf in which they live. For example, a Soccer School coach might reward a child for winning a sprint race with a code which would add a medal to their vitual trophy cabinet. "I think it's a great way for kids to interact with their favourite club, and what's great about it is it's not just online but comes out into the real world, and kids can potentially get to meet their idols and take part in the club that they love," said club ambassador Ledley King. The game has been built using HTML5, so it is compatible with Android and iOS smartphones and tablets, as well as desktop computers. Kids can play the games for free but, but sign-up requires a parental email address. Tottenham is keen to ensure children's safety when they are using the platform, so they are unable to message or talk to each other within the site, and only the club is able to send messages to users via the 'Turfie mail box'. "The site is safe and secure and parents can rest easy in the knowledge that their child is playing in a controlled environment that is completely free and doesn't have any hidden costs," said Tottenham Hotspur's marketing manager Emma Taylor, who helped come up with the idea for the platform. Turfies follows in the same vein as Moshi Monsters, the website that allows children from the age of five to choose from one of six virtual pet monsters that they can create, name and nurture. Once their pet has been customised, players can navigate their way around Monstro City, take daily puzzle challenges to earn "Rox" (virtual currency), play games, personalise their room and communicate with friends in a safe environment. Moshi Monsters now has over 80 million registered users in 150 territories worldwide.