Wi-Fi enabled taxis to be flagged up to passengers The symbol will be rolled out to a network of 300 London taxis. A recent survery by communications agency Ubiquitous found three quarters (75 per cent) of London taxi passengers believe free Wi-Fi in taxis is important, with the same number saying they are more likely to flag down a taxi if they knew that it offered free Wi-Fi. Passengers" need to feel connected to friends, family and colleagues while they are on the move, prompted 86 per cent of Londoners to say they need to be fully contactable across all communication channels when travelling in taxis, while 84 per cent expect to be fully contactable by work across all channels when in the back of cabs. Nearly four in five London (79 per cent) taxi passengers spend time during their journeys surfing the web, 87 per cent spend time during journeys checking personal messages, 62 per cent check work messages and 68 per cent check social networks. Andrew Barnett, Managing Director at Ubiquitous, said: "We understand that many of the passengers in our cabs are busy people and that a cab journey offers the perfect opportunity to catch up on personal messages, work emails and other news. The introduction of the Wi-Fi signage ensures passengers know before hailing a cab that they will be able to quickly and easily access the web and, if they wish, opt-in to receive messages or offers from the brand that is sponsoring the exterior and interior of the taxi. With Wi-Fi now available on the Underground, this is another major step towards enabling busy people in London to stay connected right across the transport network. Philippa Snare, CMO at Microsoft, the first advertiser to sponsor in-taxi Wi-Fi with Ubiquitous commented, "London continues to be a key player on the world business stage, so helping to ensure the smooth running of the city is an important goal for us. We proudly sponsored the first Wi-Fi connections in London taxis to help provide hardworking people with a way of staying online while dashing about their busy lives.