NI film A Belfast Story promoted by 'nail bomb kit' 21 August 2013 Last updated at 18:28 Producers of a new film set in Northern Ireland have sent balaclavas, nails and gaffer tape to the media to publicise the movie. A Belfast Story claims to "explore life after terrorism." But movie journalist Chris Hewitt, who is originally from Banbridge in County Down, called the press kit "the most distasteful freebie ever." The film was written and directed by Nathan Todd, a former engineering student at Queen's University Belfast. Mr Hewitt, the news editor for movie magazine Empire, tweeted on Wednesday: "Just been sent the most distasteful freebie ever: a box containing a bag of nails (for a nail bomb) and a balaclava, for The Belfast Story. Genuinely stunned by this. Not quite sure what point whoever sent it is trying to make. But I'm pretty sure it's a moronic one. I'd like to sit down with whoever came up with that little brainwave and explain to them what growing up during The Troubles was like. Mr Hewitt added: "I'm now not going to see it. There is such a thing as bad publicity. Teri Kelly, a publicist for the film, said the press kit had been sent out with the full knowledge of the producer, John Todd. Mr Todd, who is from Portadown but now lives in the United States, is the father of the writer Nathan Todd. Ms Kelly said: "The producer was fully aware of what he was doing. It was sent out to show the two sides of the film, reconciliation and retribution. There are two sides to the box (in the press kit) and one side represents retribution and violence and one side represents turning away from violence. It tries to show the dichotomy within Northern Ireland. A Belfast Story stars veteran Irish actor Colm Meaney and is due to be released next month.