Chinese 'Jamie Oliver' to plug SA produce HE'S been dubbed the Jamie Oliver of Hong Kong and now he's spruiking South Australian food and wine. Three-time Iron Chef winner Wong Wing Chee - who's watched by millions on Chinese television - has been appointed SA's first internationally-based food and wine ambassador. "South Australia's seafood in particular is the best in the world and I deliberately seek it out for its quality and freshness," Mr Wong said in a statement. Agriculture, Food and Fisheries Minister Gail Gago says the state government wants to capitalise on the increasing global demand for premium products that were clean, safe and produced in a sustainable manner. Mr Wong's appointment was part of that approach. "He's an incredibly popular chef and personality who won the Chinese version of cult cooking show Iron Chef three times and is comparable to a Hong Kong version of Jamie Oliver," Ms Gago said. Having a champion such as this promoting our produce in Hong Kong, which has become the wine and food mecca of the east, is a real coup for South Australia.