News Corp buys Premier League digital rights for three key Asia markets News Corp will bring the drama of the Premier League, home to the latest Wayne Rooney ownership squabble, to Japan, Vietnam and Indonesia. NEWS Corp has continued to execute its "sweet spot" online content strategy with the acquisition of mobile and internet English Premier League rights in three markets. The deal gives News rights to show England's Premier League football clips in Japan, Vietnam and Indonesia. The new EPL season starts this Saturday. The company said the rights will be available to watch through a new web and mobile product. News has been snapping up exclusive digital rights to offer its newspaper subscribers premium content they cannot get elsewhere. "European football is growing exponentially in popularity in Asia, particularly among the younger generation, whose passion for the game is complemented by a rapidly increasing adoption of smartphones," chief executive of News Corp Robert Thomson said. We will, exclusively, have every goal from every game in the Premier League and action from the German, French and Italian leagues for audiences in Indonesia, Vietnam and Japan. Given that globalisation and digitisation are the two most profound and powerful trends of our era, digital delivery of European football in Asia is the sweetest of sweet spots. British newspaper The Sun introduced a new digital entertainment package earlier this month offering highlights from the English football league's top division. The offer is a key pillar in the new online business model for The Sun after News struck an estimated $30 million deal with the Premier League. News Corp is the ultimate publisher of The Australian. Subscribers to News Corp's British titles, The Times and The Sunday Times, are also able to watch exclusive rights for near-live clips on mobile devices. News Corp said it had also purchased mobile and internet football rights in the three Asian territories for the German Bundesliga, French Ligue 1, Italian Serie A, and the FA Cup competition in England. Other newly acquired rights packages include: the English Championship and Capital One Cup, Brazilian Championship, and Major League Soccer in the United States. Shares in News Corp gained 1.09 per cent, or 20c, to $17.68 in early trading on the Australian Securities Exchange this morning.