Premier Jay Weatherill flags crackdown on online gambling that lures children to play Jumps race at Morphettville. SA Premier Jay Weatherill says his government will explore a crackdown on apps and websites that normalise gambling. WEBSITES and online apps that normalise gambling are being targeted in a new State Government crackdown on the industry aimed at safeguarding children. Premier Jay Weatherill today announced he "intends to explore the legal and policy implications for the Government of gambling-like behaviour among children." The move comes on the back of a live odds advertising ban that comes into force today and ahead of new regulations demanding gambling promotions display large warning messages . Mr Weatherill said he would asking for contributions by a range of parents and experts. Researchers at the University of Adelaide are currently examining how exposure to applications that mimic gambling for children can lead to real-world participation. Mr Weatherill today conceded the Government could have significant difficulties attempting to regulate online behaviour involving companies based in foreign or multiple legal jurisdictions. "We've bent over backwards to make sure that we don't let children go anywhere near the sights and sounds of gambling," he said today. We've have a whole lot of very strict regulations about that in our pubs and clubs, yet online they have access to this stuff. Unless you're an incredibly vigilant parent, it's something that your children will be exposed to. We need to get the experts to tell us the real impact this is having on children. We also need to understand what we can do about it. This is a very complex area. Mr Weatherill said ultimate action may require international negotiations. "Some of these companies operate well beyond our jurisdiction," he said. There are challenges, but that doesn't mean you walk away from the issue. We want to protect our children. We don't want to be the fun police. University of Adelaide School of Psychology researcher Paul Delfabbro said the "jury is still out" over if using online betting apps led to problem gambling later in life. Many of these young kids can buy an iTunes card for $20 and spend it in five minutes playing virtual scratchies and slot machines. To my mind, that's a form of gambling," he said. It's as much as many poker machine players will play in a session. The university is now tracking the longer term impact of youth exposure to online gambling. Facebook games including Zynga Poker and mobile phone application Slotomania have been nominated as popular cyber gambling brands with potential dangers for children. Mr Weatherill said interactive gambling through mobile phones, computers and digital television was the fastest-growing form of betting and fuelled by "aggressive marketing and a dramatic rise in online and mobile gambling activities associated with sport."