Ethnic minorities 'love gadgets' more Research by Ofcom found 37 per cent of consumers from ethnic minority groups say they "love gadgets," compared with 30 per cent of Britons as a whole. And while 20 per cent of the population said it was important to have their homes equipped with the latest technology, 32 per cent of people from ethnic minorities said this was important, rising to almost half (47 per cent) of Indian Asians. Those from ethnic minority groups were more likely to have a mobile phone and home broadband than the population as a whole, but less likely to watch television or listen to the radio, the study suggested. The Ofcom research compared how the largest ethnic minority groups - Asian Pakistani, Asian Indian, Asian Bangladeshi, Black Caribbean, Black African, mixed ethnic groups and 'other white' - compared with the general population in their attitudes towards technology. It found people from ethnic minority groups were more likely to view their mobile phones as essential than the national average. More than half of the Asian, Black African and mixed ethnic groups said they could not do without their mobile phones, compared with 43 per cent of the total population. The report also suggested that people in the Black African group were the most computer savvy. Two thirds (62 per cent) of the sample said they were not confused by computers, compared with 53 per cent of the British population. But while only four per cent of the total population did not have a television in their home, that figure rose to ten per cent among those in ethnic minority groups. And while 79 per cent of the British population tuned into the radio at least once a week, that number was just 40 per cent among Asian Bangladeshis and generally lower across the ethnic minority groups surveyed.