Bullish on Coca-Cola - The Globe and Mail We first recommended Coca-Cola on June 27, 2009 at $24.07 (U.S., adjusted for split). Subsequently, the stock traded in a rising channel (dashed lines) and reached a recent high of $43.43 (A) for an 80-per-cent appreciation at that time. The long-term rising channel has been intact since 2009. The current pullback to its 40-week moving average (40wMA) provides another attractive entry point (B). Only a decline below about $39 would be negative. Point & Figure measurements provide targets of $49 and $54 . Higher targets are visible.