Fifty shades of pants... new lingerie inspired by book You've read the book - now try the underwear. A British firm has taken inspiration from Fifty Shades of Grey to launch a line of lingerie inspired by the bestseller. Timed to capitalise on the surge of interest ahead of the film next year directed by Sam Taylor-Wood, the product lines for men and women will include boxers, camisoles, baby doll sets and lace button-up briefs. The collection, by BlueBella, is the latest in a rapidly increasing multimillion-pound collection of merchandise which includes greeting cards, T-shirts, iPad covers and bathroom fixtures. A classical music album, released by EMI, featured 15 pieces of music referenced during the steamy, S&M-tinged encounters between the novel's protagonists Anastasia and Christian Grey. Adult stores were revived by a 78 per cent uplift in sales last year when the title became the best-selling book in British history.