Advertisers boycott ask.fm website after teen suicide Cyberbullying victim Hannah Smith It has been accused of doing virtually nothing to moderate comments from users who post messages anonymously. The company, which is said to have a net worth of £50 million, employs just 50 moderators to monitor tens of millions of messages that are posted each week. Campaigners urged businesses to withdraw advertising from the site. The site has been monitored by the Ineqe Group, whose chief executive is Jim Gamble, formerly of the Child Exploitation and Online Protection Centre. Mr Gamble said advertisers had the power to influence the website. "Ask.fm is a business and there is nothing wrong with that as long as they provide a duty of care to the young people using the site," he said. You can't change the law fast enough, but you can kick them in the advertising banner, that is where it hurts. Emma-Jane Cross, the founder of the charity BeatBullying, called for an advertising boycott of the site. "Ask.fm needs to take its users" safety much more seriously, which includes putting adequate resources behind its safeguarding policies," she said. We must ensure that cases like Hannah's can never happen again. We're urging advertisers whose funding provides the lifeblood of the site to think very carefully about the money they spend on this platform. Digital marketing companies often sell bundles of advertisements so that companies may not be aware which websites are featuring its commercials. When The Telegraph contacted Save the Children to alert the charity it was appealing for donations on the ask.fm site, a spokesman said it would take action immediately. The spokesman said in a statement: "We put the welfare of children first and as a result of the tragic case of Hannah Smith we no longer advertise on ask.fm." Other companies, whose advertisements appeared on the ask.fm website pages, included Phones4u, DialAFlight and Specsavers.