Video: Nicola Horlick: 'life is not about material things' Nicola Horlick was labelled "City superwoman" after charting a rapid rise to fund management boardrooms while bringing up a young family. However, in this candid interview, Ms Horlick gets angry when people says she has it all. "Life isn't about material things," she insists. Ms Horlick has just sold 10pc of her new business Glentham Capital through crowdfunding website Seedrs, where entrepreneurs pitch for finance to get businesses off the ground. She raised £150,000 in 22 hours - a record for the site. She talks about the flexibility that entrepreneurship offers women, and gives advice on what makes a successful business idea. She also explains the pros and cons of the enterprise investment scheme (EIS), a Government-backed initiative to encourage investors to finance small companies in return for tax breaks. Ms Horlick made her name after rising the ranks to director at Mercury Asset Management and after a dramatic and very public falling out with the management in the Nineties at Morgan Grenfell. She later established SG Asset Management, a UK offshoot of Societe Generale. She attracted headlines for the wrong reasons when her Bramdean Alternatives portfolio was found to have invested nearly £21m - or 9.5 per cent of its assets - with American Bernie Madoff, who was later convicted for constructing the largest ever pyramid investing scheme. money@telegraph.co.uk