Rutter's final assignment a fitting tribute to a true hero Veterans and mates of Peter Chant from the Vietnam war John England, Mick Mummery, Laurie Lewis and Denis Way at the Vietnam War Memorial near the Torrens Parade Grounds in the city. Picture: Calum Robertson Source: The Advertiser ONE of media manager Andrew Rutter's final assignments at the Port Adelaide Football Club was to bring to the traditional media's attention a thoughtful campaign in the blogosphere. A Vietnam veteran - originally from Norwood High - was returning from three decades in Hong Kong to not only join the wave of fans rekindling their passion for the Power, but to remind Port Adelaide of a fallen soldier who had worn the club's colours. Denis Way's campaign to honour former Magpies rover Peter Chant - who died on Valentine's Day, 1969, after an ambush in South Vietnam - proved the power of the new media and why AFL clubs now need sharper media departments to carry their message in a crowded sporting landscape. Way and his Charlie Company colleagues, John England, Mick Mummery and Laurie Lewis, made it their mission this Anzac Day to remind a football club and its community of Chant and give credence to the Anzac ethos, "Lest We Forget." Way was back in the blogosphere after the Anzac march - in which he carried Chant's Australian flag - to pay tribute to Port. This should be most directed to Rutter. "This (memory of Chant) would not have happened if not for the Port Adelaide Football Club in its wholly pragmatic One Club format," wrote Way. It was the club that picked this up from (the blogosphere) and did the rest. If the media has not given PAFC due credit as yet, then I'm doing it for them now. Way left AAMI Stadium on Saturday night - after the Power achieved another remarkable comeback to beat West Coast by five points - saying: "In my head I can see Peter's smile." There are many smiling as several good things continue to unfold at Alberton today, not only on the field and in the front office. The club that was supposedly hurting the image of SA football is making an extraordinary recovery.