Vodafone appoints new boss of UK arm Vodafone yesterday named the new head of its British operations as Jeroen Hoencamp, who will be tasked with managing the group's roll-out of a faster mobile network in its bid to catch up with market leader EE. Hoencamp, currently the UK enterprise director, has previously run Vodafone Ireland and held a number of marketing and sales roles in Vodafone Netherlands. He will take over the British arm of Vodafone later this year, replacing Guy Laurence who is leaving to become the chief executive of Rogers Communications.