'Carrot Dating' app slammed as 'prostitution' Users encouraged to buy jewelry, travel, dinner and plastic surgery to score a date App labelled 'sexist' and 'misogynistic' and likened to prostitution Experts say the practice of bribery does not work in long run Creator says he was inspired by his mom and is trying to help less-attractive men overcome an online dating hurdle First comes bribe, then marriage? A new dating app created by an MIT graduate in which men buy gifts for potential suitors to entice them out on dates has been condemned as 'sexist' and 'basically prostitution'. Carrot Dating is an online matchmaker that allows users to 'dangle a carrot' before women - be it flowers, jewelry, a tank of gas or even plastic surgery - in exchange for romance. The brainchild of MIT alum Brandon Wade - the man behind similarly-controversial sites WhatsYourPrice.com and leading 'sugar daddy' network Seeking Arrangement - the app argues that sending is bribe is your best way to 'get a foot the door' in the competitive world of online dating. Give a dog a bone, and it will obey. Give a woman a present and she'll ... ' the Carrot Dating press release states. Women have all the power in the online dating world: they receive countless messages from suitors, while men struggle for even a single reply. But by "dangling" the right "carrot" in front of beautiful girls, suitors can convince anyone to say "yes" to a first date. Dangle your way to a date: A new app, Carrot Dating, created by MIT grad Brandon Wade (right) openly encourages men to 'bribe' women into romance by 'danging a carrot in front of them' i.e. buying them gifts Give a woman a present and she'll ... ': Carrot Dating unashamedly promotes bribing women into dates. It has been accused of operating as 'basically prostitution' However Business Insider claims the practice is the same as exchanging money for sex. (It) sounds quite like an activity illegal in most of the continental U.S. - prostitution. 'Aside from being blatantly sexist, Wade's app clearly won't "build the chemistry needed to fall in love" as promised in the press kit. 'In fact, this problematic app is teaching men that women are greedy idiots who can't see through blatant and pathetic misogyny. 'And in turn, it's telling women that behavior is totally acceptable, nay expected. 'For the record, if you offer a woman a present in exchange for a first date, then you're implying she can be bought, much like a hooker.' Professor Edward Deci, a leading researcher in human motivation, told the New York Times that building a relationship on bribery is obviously setting yourself up for failure. 'It is easy to get people to do things by paying them if you've got enough money and they've got the necessary skills ... But they will keep doing it only as long as you keep paying them,' he said. And even if they were doing it before, when you stop paying them the behavior drops to a lower level than when you started paying them. We've done thousands of experiments on this over 40 years and the data is incredibly robust.' However a promotional video for Carrot Dating maintains sending enticing gifts to women is the natural next step in online dating for men who are struggling to be noticed among the masses. Has Brandon Wade - who has founded a series of start-ups allowing men to use money to get women - gone too far with his latest development, Carrot Dating? Unashamed: The Carrot Dating app says it uses a 'technique perfected over the centuries by our ancestors - bribery' Beautiful people have all the power while the rest of us have to struggle for attention only to be lost in the crowd. 'Don't feel powerless - it's time to use a technique our ancestors have perfdected over the centuries - bribery. 'But we'd rather call it an incentive. Or, simply put, to dangle a carrot. 'It's the best way to motivate an animal - a man or a woman - to do exactly what you want. Take back the power. Wade is a self-titled geek who said he was inspired to enter the world of online dating by his mom. Wade said his mother told him that once he was successful and had the resources to be generous, he could turn the dating game in his favor. He is the founder of 'sugar daddy' dating site SeekingArrangement.com, SeekingMillionaire.com, a millionaire matchmaking website, WhatsYourPrice.com, where singles bid for first dates, and MissTravel.com, the first travel dating website. Strange: Self-confessed geek Brandon Wade said he got the idea of using money to attract women from his mom