Zoopla announce they will end sponsorship of West Brom following Nicolas Anelka 'quenelle' gesture Anelka is yet to learn his fate by the Football Association, with a decision expected to be announced this week confirming whether or not the striker will be charged for his action. Zoopla head of communications Lawrence Hall has confirmed that they have been considering their options since Anelka performed the gesture while celebrating a goal in the 3-3 draw with West Ham, and have since decided to end their partnership with the Premier League club. Hall said: "Through our sponsorship of West Bromwich Albion we are pleased to have supported the local community and charities. In recent weeks, however, we have decided to re-evaluate this sponsorship and as a result we will focus our attention on other marketing activities from the end of the season. Zoopla has sponsored the club for the past two seasons, having invested over £100,000 to the Albion Foundation and other local charities as part of their work. They confirmed in an official statement on Monday that they will continue to mee their obligations for the rest of the season.