Wow! I just embarrassed myself': Director Michael Bay experiences epic meltdown when teleprompter breaks during speech at electronics conference By Ashley Collman and Mark Prigg In Las Vegas Embarrassing: Director Michael Bay got flustered when his teleprompter broke at a conference in Las Vegas today, and stormed off stage Action-film director Michael Bay should probably leave public speaking to the actors in his movies. Bay was asked to speak at the Consumer Electronics Show in Las Vegas today on behalf of Samsung's new line of curved HDTVs, but when a teleprompter broke he got flustered and ran off the stage. 'I got so excited to talk, that I skipped over the Exec VP's intro line and the teleprompter got lost. The prompter went up and down - then I walked off. I guess live shows aren't my thing,' Bay wrote on his personal blog. Shortly after getting on stage, Bay acknowledges the teleprompter is off and says he's just going to 'wing it'. The breakdown moment happened after the Samsung executive tried to lead Bay with a question about the TV. The Curve? How do you think it's going to impact how viewers experience your movies,' the executive asked. 'Excuse me, I'm sorry. I'm sorry,' Bay said as he turned and left the stage. Clearly surprised by Bay's premature exit, the executive asks the crowd to thank Bay for his appearance and there is a half-hearted clap from the audience. It was very funny, but I did feel sorry for him," said one journalist in the crowd at the event. "It really doesn't paint him or Samsung in a good light," another said. We all know that technical calamities do happen, but for this to happen to a leading Hollywood director and tech company in the same moment seems unfortunate. On the spot: At one point, Bay acknowledged that the teleprompter was off and said he was just going to 'wing it' I'm sorry: After being asked a question by a Samsung executive, Bay pauses and then excuses himself from the stage, saying he's sorry Bay called the incident 'embarrassing' because he was so passionate about the product. I rarely lend my name to any products, but this one is just stellar. He still plans on helping the brand promote the TV in the future. 'I'm doing a special curved screen experience with Samsung and Transformers 4 footage that will be traveling around the world,' he said.