ARM chief Simon Segars expects low-cost smartphones to drive sales That will help drive volume, which is what we are all about. Apple, which uses ARM's chips in its iPhones, last month struck a deal with China Mobile, the world's largest phone carrier. Mr Segars believes the agreement, which could be worth billions to Apple when its phones go on sale on January 17, will open up the Cambridge-based company to a whole new audience. "A deal with China is about volume, and ARM is all about enabling volume, choice and diversity to consumers," he said. There are lots of devices that are out there, handsets and tablets. The more we can proliferate the world with them, the better. ARM is rumoured to be close to announcing a landmark deal with Google that would put its technology at the heart of the web giant's data centres. Google is the world's biggest operator of servers and the processors are manufactured by US company Intel. However, it was reported that Google was considering licensing ARM processor designs, then customising and manufacturing them itself. Mr Segars hinted that ARM will become more involved in the server market, without naming Google specifically. "We focus on building a big partnership with companies that are going to make it easy to use our technology and lower the cost of our technology, so people can focus on their own innovation," he said. Servers are interesting. Workloads have increased and there is the possibility to change the power of these cloud-based servers. ARM's technology is going to allow lots of people to participate in this market. ARM, which reports full-year 2013 results on February 4, saw net profits in the three months to September 30 rise 17pc to £48.5m. Revenues rose 27pc to £184m. The shares closed 1.1pc higher at £10.67 on Wednesday.