Chrysler Annouces Mopar Custom Shop Display for Detroit A rendering of Chrysler's Mopar Custom Shop display for the North American International Auto Show in Detroit. Although Mopar has been Chrysler's parts and service moniker since before World War II, it was during muscle-car craze of the 1960s that it came to be identified with performance aftermarket parts. At the North American International Auto Show in Detroit next week, Chrysler will have a sizable Mopar display as part of its 5,500-square-foot spread, showing off several vehicles laden with aftermarket parts. Chrysler announced Wednesday that the Mopar Custom Shop would showcase the level of personalization possible at Chrysler, Dodge, Jeep, Ram and Fiat dealerships. The display will feature Mopar-customized examples of the Dodge Challenger, the SRT Viper, the Fiat 500L Thalassa, the Jeep Wrangler Recon, the Jeep Cherokee Trail Carver and the Ram 3500 Dually Case Work Truck. Visitors to the display will have a chance to mix and match Mopar add-ons on a series of iPads. Among the accessories offered by Mopar - what is available depends upon the vehicle - are custom wheels, exterior ornamentation, engine upgrades and performance parts. For example, Mopar customers have the option to choose from among a range of Hemi Gen III crate engines, including an all-aluminum 540-horsepower 426-cubic-inch V8. Chrysler said that every one of the company's North American facilities is prepared to personalize any United States-market Chrysler or Fiat vehicle through the Mopar Custom Shop.