Could The 02 be the new Bicester Village? Plans for a designer outlet village at London concert venue The O2 are afoot Bicester Village, the popular Oxfordshire discount designer shopping outlet loved by the Duchess of Cambridge, could be about to face some stiff, London-based competition. Land Securities, the UK's biggest property company, are in talks with the owners of The O2 Arena to create a rival shopping experience in an unused section of the south-east London venue formerly known as the Millennium Dome, reports The Times. READ: Duchess of Cambridge 'loves' Bicester Village The property giant and AEG Europe hope to attract the likes of Dior, Dolce & Gabbana and Louis Vuitton to the destination, adding a daytime facet to the Greenwich site, which currently hosts primarily night-time concerts and shows. If an agreement is reached, it is believed that there could be up to 110 shops located in vacant space on the venue's ground floor as well as on an unused upper balcony. "We are strongly of the view that a well-executed and positioned designer outlet village could drive the huge success enjoyed to date at the O2," said Alistair Wood, senior vice president of real estate and development at AEG. We welcome Land Securities as our potential partner, who we believe to be an ideal match in terms of track record and skill match. Bicester Village is home to 130 outlet stores, including Céline, Chloe, Fendi and Gucci and attracts shoppers from all over the world eager to snap up high-end designer pieces with up to 60 per cent off.