Advertising Age to Print Every Other Week Advertising Age, the trade publication introduced in 1930, announced Monday that it would publish its print edition every other week rather than weekly. The magazine, the largest publication in the ad trade field, will publish 25 issues in 2014, according to an email sent to subscribers on Monday, compared with 46 in 2013. Advertising Age typically combined weekly issues in July, August, November and December. The minimum number of pages in each issue "will increase by 50 percent," the email said, and the articles will be "supported by richer visuals and deeper data." The print edition of Advertising Age had been weekly for almost its entire history, except for a period in the mid-1980s when it was published twice weekly. The decision by Crain Communications, the parent of Advertising Age and its website, adage.com, is another example of the changing economics of print publishing in an increasingly digital world. It comes after consumer publications like New York magazine reduced their frequencies in print. It is "a big decision, but the right one for everything we're doing right now," Allison P. Arden, vice president and publisher of Advertising Age in New York, said in a phone interview Monday afternoon. The cutback is "iterating on" the redesign of Advertising Age that was introduced in September 2012, Ms. Arden said, which included a resizing of the print edition as well as a shift in its focus from breaking news to analysis, centered on "more magazine-style content." The goal is fewer but larger print issues that are "more robust," Ms. Arden said. "We want to make sure we're using every platform to the best of its ability," she said. The principal competitor of Advertising Age, Adweek, published by Prometheus Global Media, is a print weekly. As Advertising Age used to do, Adweek combines some weekly issues in the summer and around Christmas so it does not publish 52 weekly issues a year.