'Devil baby' promotion is born in New York City [VIDEO] Jan. 15 (UPI) -- The people in charge of marketing the new horror film Devil's Due have given birth to a new promotional campaign that is invading New York City -- "Devil Baby." By using a remote-controlled stroller containing an animatronic evil infant, the movie's marketers have been freaking out New Yorkers in an effort to promote the film. Devil Baby's assault on NYC was captured in a YouTube video called Devil Baby Attack. The video has been viewed nearly three million times. Directed by Eli Roth and set to be released on Jan. 17, Devil's Due stars Allison Miller, Zach Gilford and Sam Anderson. Daily Mail