Kate Swann's SSP lines up Lazard for IPO Advisory firms such as Lazard, Cannaccord Genuity, Moelis and STJ have enjoyed a revival in their equity practices as company flotations have roared back into life. Poundland, Pets at Home and Card Factory are expected to be the first of the tidal wave of London listings with Warburg Pincus-owned Poundland potentially listing as soon as next month, according to sources. Over 100 listings are predicted this year including over 20 IPOs by industry bankers. The huge uptick in IPO activity has meant that UK institutional investors have had their desks swamped by flotation prosepctuses with a clutch of large firms saying that they do not have enough time in the day to meet all the companies gearing up to float.