Domino's reports strong Christmas sales In December, Domino's share prices plummeted 10pc when Mr Batchelor became the second senior executive to announce his departure in six months, after finance chief Lee Ginsberg announced he would step down earlier in the year. After Domino's announced their fourth quarter results, share prices were up by 1.7pc to 511.5p in morning trading on Wednesday. George Scott, Retail Consultant at Conlumino retail research agency and consulting firm said Domino's was well placed for continued market leadership. He said: "A brand update has given Domino's new life. A more minimalist logo has been introduced to create a more modern image and a new store concept is being incorporated based on a 50s Americana theme, to give stores a more authentic look and strengthen its identity among the sea of pizza delivery specialists. Domino's has enjoyed some easy pickings from the fallout of independent specialists, but its proactive stance on brand investment ensures it stays top-of-mind of mind for pizza delivery.