And the winner is: the box office Eyeing a hit: Robert De Niro and Sylvester Stallone battle it out in Grudge Match. In Grudge Match, two boxers well past their use-by-date, played by Sylvester Stallone and Robert De Niro, lurch back into the ring to settle an old score. Despite first appearances, the movie is not a belated bout between Stallone's Italian Stallion and De Niro's Raging Bull. There is, however, a calculated cunning in the casting of two boxing movie heavyweights. Laterally, at least, Grudge Match is the Rocky/Raging Bull crossover sequel no one knew they wanted. It's no wonder it's being referred to online as "Rocky and Bull Wrinkles." Rivals: Godzilla and King Kong. A crossover film is the product of what happens when two different films love each other very much. It's the coming-together of separate fictions, an exotic and often dangerous species in the ecology of cinema. The majority of crossover films are, in fact, cinematic grudge matches, employing the language of the boxing ring in their very titles: King Kong v Godzilla, Freddy v Jason , Alien v Predator. And it's pretty obvious that the "meetings" in Frankenstein Meets the Wolf Man and Zatoichi Meets the One-Armed Snowman aren't going to involve lots of friendly conversation. There's something instantly exciting about these interfictional face-offs - combinations and collisions of characters and scenarios that ought to exist only in the toy box of the imagination, such as Donald and Daffy Duck turning a duelling pianos routine into all-out warfare in Who Framed Roger Rabbit. Chris Hemsworth and Scarlett Johansson in The Avengers. Even in a crossover film such as The Avengers, where characters on the same side are essentially hugging it out rather than duking it out, time is still made for goofy games of "Who would win in a fight between ______ and ______?" Dividing screen time between Robert Downey jnr's Iron Man and Chris Hemsworth's Thor - characters who've stretched out and luxuriated in their own individual movies - makes for a fascinating study in contrasts. But an extended sequence in which they come to blows with one another is an especially giddy and gratuitous delight. More than your usual sequel, crossover films are uniquely transparent in their fan service, more barefaced in their exploitation of fans and fandom. When Batman and Superman's flight paths cross - as they will, for the first time, in the 2015 sequel to Man of Steel - audience interest multiplies. As a commercial strategy, it's a no-brainer. This applies equally to television, with The Simpsons due to cross over with Futurama and Family Guy this year. Even atrocious films stand to benefit. AVP: Alien v Predator, the unholy offspring of two classic sci-fi horror franchises, took the claustrophobic terror of Alien and the pyrotechnic energy of Predator - pitting two of the ugliest, nastiest alien species in any fictional universe against each other - and spewed out complete mediocrity. It was critically reviled, and one of the few movies with a tagline that doubled effectively as a review: "No matter who wins ... we lose." But there were enough devotees of the original franchises to shake up the box office. It earned a massive $US38.3 million ($42.3 million) on its opening weekend and spawned an even-worse sequel just three years later. The best one can say about Alien v Predator: Requiem is that it provides an excuse to deploy the terrifically awkward portmanteau Predalien. It seems fitting, somehow, that the whole concept of fusing and feuding fictions on the big screen started as a throwaway joke. It also came out of Universal Pictures' monster movie tradition - where ill-advised experiments, genetic aberrations and ghastly creations abound. The Wolf Man screenwriter Curt Siodmak made the joke-pitch, in passing, at lunch with producer George Waggner: "Frankenstein Wolfs the Meat Man, I mean, Meets the Wolf Man." Waggner didn't get the joke, but he did get to thinking about the box-office potential of pairing up two of Universal's most popular movie monsters. Days later, he put Siodmak to work on the screenplay. "That taught me never to joke with a producer," Siodmak said. In the resulting 1943 film, you can sense Siodmak's frustration at trying to make mismatched pieces fit - or, to use Siodmak's own analogy for the task, combining whipped cream with herring. The silver- bullet mythology established in the original Wolf Man movie is forgotten about, and Frankenstein's monster is disinterred from ice, even though he perished in a fire in the last Frankenstein movie. Worst of all is Bela Lugosi as Frankenstein's monster: staggering dumbly around in every scene, cartwheeling arms and no sound emanating from his clearly moving lips. It's not Lugosi's fault - his dialogue was cut, deemed too "funny" and Hungarian-sounding, along with the useful information that the monster was actually blind. Even so, Frankenstein Meets the Wolf Man was a hit. Audiences were lured by the theatrical trailer's promise of "mighty monsters locked in mortal combat" and its assurance that, compared to mere mono-monster outings, Frankenstein Meets the Wolf Man would be "Twice as grim! A hundred times more terrifying! A rampage of Universal monster mash-ups followed, with Dracula providing additional monstrosity, in House of Frankenstein and House of Dracula. Siodmak, who contributed the story for House of Frankenstein, continued to make his disdain clear: "I never saw the picture." Frankenstein Meets the Wolf Man cleared the way for Alien v Predator but, happily, it also triggered a series of movies in which the hapless comedy duo (and fellow Universal property) Abbott and Costello meet the Monsters: enduring comedies and the perfect crossovers of frightful and funny. Lou Costello's response to the initial movie treatment is said to have been "My five-year-old daughter can write something better than that." In his own way, he may have had a point. A crossover film asks its audience to embrace its inherent silliness, its wrongness, its shameless dedication to the central gimmick and stubborn refusal to surrender to logic, sense and good taste. There's a twisted entertainment to be found, for example, in the way King Kong v Godzilla practically roars its own colossal phoniness, supersizing Kong from a not-unintimidating 5-7 metres to a whopping 45 metres so he can stand up to 50-metre Godzilla. And there's an admirable boldness in how Freddy v Jason serves up gallons of gore but doesn't bother supplying a point, since the villains facing off are clearly indestructible. With the increased dominance of comic book adaptations in Hollywood, and since Clark Kent and company are notoriously promiscuous crossoverers, cinematic grudge matches are sure to become only more common. We may never get an actual Rocky/Raging Bull flick, but with studios such as Disney accumulating assets at a serious pace, it won't be long before Darth Vader and Captain Jack Sparrow, or Terminator and RoboCop, or James Bond and Ferris Bueller - or some other unlikely tryst we dare not imagine - face off. There'll be the inevitable unsightly mutations, but hopefully also some interesting new specimens. With Universal eyeing its own monster menage for a potential renovation, it's a sure thing that Frankenstein's monster and the Wolf Man will meet yet again. Perhaps next time they'll resolve their differences. Grudge Match opens January 30.