Ex-editor Gereurd Roberts to run Pacific Magazines' sales GEREURD Roberts has been promoted to commercial director of Pacific Magazines, replacing veteran Peter Zavecz. Mr Zavecz was last year appointed to run the print arm of Seven West Media following Nick Chan's promotion to chief operating officer of SWM. In his new role, Mr Roberts will head up advertising sales, client services, digital sales and new revenue as well as driving cross-platform integration with SWM's television, newspaper and digital arms. Previously publisher and, before that, editor-in-chief of Pacific's weekly gossip magazine Famous, Roberts is not a traditional sales chief, but Mr Zavecz said his editorial background was "a positive." "We will leverage this new approach to get further upstream and help our clients connect with our audiences in better ways," Mr Zavecz said. Mr Roberts said: "We will continue to strengthen the footprint, engagement and relevancy of our client partnerships, while combining them with new content initiatives and intelligent multi-platform ideas."