West Coast Eagles launch Sunshine Beach Run for SIDS and Kids WA Sunshine Beach Run founder Chris Perkins (centre) with sons Sam (8) and Ben (10), with West Coast Eagles Mark LeCras and baby Molly (11 months), and Matt Priddis with baby Nala (15 months) at City Beach. WEST Coast Eagles Matt Priddis and Mark LeCras, and their baby daughters, have hit the beach to help launch the Sunshine Beach Run. Yesterday's glorious weather was apt for the City Beach launch of the run, which is backed by the Eagles in support of the club's physiotherapist Chris Perkin. This year is the third annual run, which was founded by Perkin in 2012 after the loss of both his stillborn baby son Jake and his wife Cindy. The run is dedicated to anyone who has been affected by the loss of a child, and raises funds and awareness for the Sudden Infant Death Syndrome foundation SIDS and Kids WA. SIDS and Kids WA chief executive Gerry Walsh said the 2014 Sunshine Beach Run was set to be bigger than ever this year, thanks to the continued generosity of the community. "Money raised through the run will support SIDS and Kids WA's new Healthy Pregnancy, Healthy Baby campaign, which is being launched in 2014 throughout WA," he said. In 2010 alone, 218 babies were stillborn in WA - a similar figure to the number of WA women who lost their life due to breast cancer every year. The stillbirth rate among indigenous Australians is double that of non-indigenous Australians. SIDS and Kids WA is a community-based organisation which supports families who have suffered the loss of a baby through Sudden Infant Death Syndrome, miscarriage, stillbirth or neonatal death.