Watch an exclusive clip from Victoria Beckham's Skype collaboration As part of a collaboration with Skype, Victoria Beckham discusses the importance of meeting with her customers and retailers around the world TelegraphPlayer_TMG10607870 "I love going to Asia, Asia is a very important market, and my brand is very international," says Victoria Beckham. The Spice Girl turned designer has teamed up with Skype to offer a behind-the-scenes look at the workings of her eponymous label, from all things travel and retail-related, to getting the business off the ground five years ago with 'Five years - The Victoria Beckham Fashion Story'. Giving unique access to Beckham and her team, all the snippets from the project will be able to view on Skype from this evening. In the meantime, we've got a sneak peek of Beckham talking about her customer in the clip above. Beckham, 39, founded her label 2009 and based it out of headquarters in Battersea, South London, even though she was living in Los Angeles at the time. Skype's voice-over-IP service became a crucial way for her to interact with her design team across the pond, and she has often spoken about taking meetings via web cams wearing a bikini or a dressing gown because of the time difference. WATCH: The trailer for Victoria Beckham's Skype project Perhaps her biggest business challenge was to change the public's perception of her from retired popstar and 'WAG' to serious designer. But as British Vogue editor Alexandra Shulman says: "I think she's proven herself to have a really successful fashion brand, I don't think that there's anybody that would doubt that." Her business has since created over 100 jobs, and the introduction of the more affordably-priced Victoria, Victoria Beckham line has helped push finances into the black. "I hope by sharing my story, I will inspire others who are interested in fashion and encourage them to work hard and follow their dream as I did" says Beckham, who is based in London again with her famous family. Jackie Lee-Joe, Sykpe's director of audience, entertainment, marketing and broadcast, said: "Having used Skype as an essential tool for building her fashion business and managing her company, it is both exciting and a natural fit for us to present Victoria Beckham's journey on The Skype Collaboration Project." The story is set to continue through March with an exclusive insight into the preparation of the Victoria Beckham autumn/winter 2014 catwalk show (set to take place on February 9 during New York Fashion Week) and a Skype Group Video Call in discussion called The Art Of The Handbag which will see Beckham and insiders discuss her latest accessories collection. For more information visit: collaboration.skype.com