New Car Transaction Prices in December 2013 Down 0.6 Percent from... -- SANTA MONICA, Calif., Jan. 3, 2014 /PRNewswire/ -- SANTA MONICA, Calif., Jan. 3, 2014 /PRNewswire/ -- TrueCar.com, the negotiation-free car buying platform, estimated today that the average transaction price (ATP) for light vehicles in the U.S. was $30,786 in December 2013, down $201 (-0.6 percent) from December 2012; and down $35 (-0.1 percent) from November 2013. Logo: http://photos.prnewswire.com/prnh/20110118/LA31413LOGO Two automakers - GM and Volkswagen - achieved record highs for their average transaction price in December, reaching $34,634 and $36,433 respectively. "Incentives, as a percentage of transaction price, are up for several brands - a trend worth keeping an eye on," said Larry Dominique, Executive Vice President of TrueCar and President of ALG. Chrysler is one automaker that appears to buck this trend, showing positive momentum with a key product launch imminent. Manufacturer December 2013 Transaction Price November 2013 Transaction Price December 2012 Transaction Price Percent Change Dec. 2012 to Dec. 2013 Percent Change Nov. 2013 to Dec. 2013 Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat) Ford (Ford, Lincoln) GM (Buick, Cadillac, Chevrolet, GMC) Honda (Acura, Honda) Hyundai/Kia Nissan (Nissan, Infiniti) Toyota (Lexus, Scion, Toyota) Volkswagen (Audi, Porsche, Volkswagen) Industry In addition, TrueCar.com estimated that the average incentive for light vehicles was $2,676 in December 2013, up $103 (4 percent) from December 2012; and up $14 (0.5 percent) from November 2013. December 2013 Incentives November 2013 Incentives December 2012 Incentives TrueCar.com estimated the ratio of incentives to average transaction price for light vehicles was 8.7 percent in December 2013, up 0.4 percent from December 2012 and up 0.1 percent from November 2013. Dec. 2013 Incentives/Avg. Transaction Price Nov. 2013 Incentives/Avg. Dec. 2012 Incentives/ Avg. About TrueCar.com TrueCar.com is the negotiation-free car-buying platform. TrueCar.com empowers car buyers by giving them transparent insight into what others actually paid, upfront pricing info, a guaranteed savings certificate and a connection to a trusted TrueCar Certified Dealer to seamlessly complete the car purchase. The reality is buying a car is painful and buyers fear they are going to overpay. TrueCar.com's transparent upfront pricing information and guaranteed savings certificate makes the car buying process simple so buyers never overpay. TrueCar.com's mission is to prove that truth and transparency are a more profitable way of doing business -- starting with cars. TrueCar.com users and its Certified Dealers have completed over 1 million automobile transactions since inception, and nearly 400,000 this year alone. Its national network of more than 7,000 TrueCar Certified Dealers is committed to providing negotiation-free pricing for some of the country's largest membership and service organizations, including AARP, American Express, AAA, USAA and Consumer Reports. Note: Not all program features are available in all states. Go to www.truecar.com for program details. TrueCar.com is a privately held company headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas. Disclaimer This press release and the information contained herein is for noncommercial use on "as-is, as available" basis and may be used for informational purposes only. TrueCar.com makes no representations or warranties, express or implied, with respect to the information contained in this press release and the results of the use of such information, including without limitation, the implied warranty of merchantability, fitness for a particular purpose and non-infringement. The information contained in this press release may include technical inaccuracies or typographical errors. Neither TrueCar.com nor any of its parents, subsidiaries, affiliates or respective partners, officers, directors, employees or agents shall be held liable for any damages, whether direct, incidental, indirect, special or consequential, including without limitation, lost revenues or lost profits arising from or in connection with your use or reliance on the information presented in this press release. SOURCE TrueCar.com RELATED LINKS http://www.truecar.com