Rihanna's '777' plane tour sounds delightful Rihanna performs during the first stop of her "777" worldwide tour, the Plaza Condesa in Mexico City. Marco Ugarte / Associated Press / November 14, 2012 November 16, 2012, 12:28 p.m. Apparently Rihanna took the chorus of her new single "Diamonds" to heart -- her latest promotional gambit for her album "Unapologetic" is the shiniest, booziest thing in the friendly skies this week. The Barbados-born singer has chartered a private jet to schlep around 250 comrades, contest winners and media folks for seven stops on her "777" world tour of small clubs that includes stops in Mexico City, London and elsewhere. Though this just sounds like a dreary, Dickensian hell, the passengers are doing their best to fight through the pulverizing boredom of being plied with Armand de Brignac champagne, tequila shots and Courvoisier in the company of one of the world's most famous and beautiful pop stars while jetting to exotic locales. Early details confirm that 1) Rihanna is actually on the plane and partying with the guests, 2) This is all ostensibly in service of a documentary film, 3) The band is working out kinks, and 4) We are almost incapacitated with jealousy that we weren't invited.