How Israel conquered Twitter, Facebook and Pinterest "The words being tweeted are more than back-alley threats by big boys with bravado," writes Emily Greenhouse. This is a whole new mechanism and a whole new monster, one pulling out every propaganda stop in what Israel calls Operation Pillar of Defense. In addition to an active Twitter account, the IDF has a Flickr account, a presence on Tumblr, Pinterest and of course, Facebook. "On Saturday, the I.D.F. Facebook page posted, "400 Rockets from Gaza hit Israel in the last 3 days." By the following day, over ten thousand people had shared this, over nine thousand had liked it, and over six thousand had commented.