Video: John Lewis Christmas advert 2012: snowman discovers 'The Power of Love' This year, the star is a determined snowman who goes on a quest to find the perfect present for a mystery recipient whose identity is not revealed until the final scene. John Lewis Marketing Director, Craig Inglis, said: "We know that our customers put real effort and emotion into finding the perfect gift for their loved ones at Christmas. This year's ad brings that to life, with a creative twist, as we follow our hero on an epic journey. The action is accompanied by a haunting new version of Frankie Goes to Hollywood's "The Power of Love," sung by 20-year-old Gabrielle Aplin.