London Startup Weekend: day one 16.25 The app described way back at 11.04 this morning as iPadisation turns out to be a tablet-based solution for hotels to communicate with their guests. The team's plan is that hotel guests would be given a tablet computer when they checked-in to the hotel and that device would allow them to control all aspects of their stay. The tablet would control the entertainment system in the room, it would be used to order room service and it could also provide video chat with the concierge. There is a Green aspect to this too: using sensors in the room, the app would tell guests how much energy they had used and compare that to the average usage. The hotel would save money by eliminating waste. 16.19 Here's Jodie Cole, one of the Startup Weekend mentors, talking about what has impressed her: 15.28 One of the things that is fascinating about talking to the teams here is how much they can accomplish over a weekend. Many of the teams will be here working on their ideas through the night but, even so, a weekend is a very short time. Deb Rippol, the European coordinator for Startup Weekend, told me that many attendees say they accomplish as much at one of these events as they would have in six months on their own. That's because of the expertise they are able to draw on, the ready supply of willing collaborators and the power of the fixed deadline. Several team members have told me the same thing: having so many resources in one place helps to accelerate these ideas. 15.17 I've been meeting some more of the teams, this time two without names. One is listed below as the Intelligent Hospital. This team, led by a doctor, is working to develop a mobile tool that hospital doctors can use to better manage all the information they need to keep track of. It's an app that the team hopes could end up saving lives. The second group I spoke to are working on a loyalty card idea that would enable small businesses to issue loyalty cards to their customers. They don't yet have a name and their team leader was out talking to businesses and customers to help pin down how exactly the idea might work. 14.53 Jodie Cole, of JC Social Media, is one of the mentors this weekend and she has been talking to the teams about their ideas and offering advice. She told me that she has been impressed with Rise and Mini Mobb so far. A video interview with Jodie is coming soon. 13.57 Mergers and acquisitions are complex processes, I'm told by the team working on Cakewalk. There can be as many as 40 people involved and 25 documents, with plenty of potential for mistakes. The Cakewalk team are developing a service that will simplify the process by keeping everything in one place and minimising the chance of error. One of their concerns is that when they come to present tomorrow the audience and judges won't necessarily understand the problem they are trying to solve so they are looking at how to make that clear. 12.47 The team working on Rise: the app (listed below as Digital Swear Jar) are taking an interesting approach to helping people stay motivated towards personal goals. Rather than receiving a reward for meeting your goals, Rise will take money away from you when you fail to achieve them. You might decide, for example, to spend £200 to commit yourself to going to the gym. Each time you fail to go to the gym, you will lose some of that money. It aims to exploit the fact that our desire to avoid loss is greater than our desire to achieve gains. It's a six-person team but the two business members are currently outside pitching the idea to people on the street to see what they think of it. 12.18 Tucked away in one of our meeting rooms is a small team working on a project called StoreBerry. The three - one Android specialist, one iOS specialist and a business specialist - are working on creating white label apps for small businesses. That means your local coffee shop, say, doesn't need to invest in building an app to match the one from Starbucks - they can just use StoreBerry and have an app of their own. 11.59 Twitter has been quite quiet this morning. The hashtag for the event is #swlondon but it seems that most of the teams are too busy working on their projects to be tweeting about what they are doing. The mentors are on their way, however. Here's Sara Kelly, policy and development manager at Coadec: 11.50 I've just been to meet Mini Mobb, who are working on a service that would bring people together locally to talk about current events. People who use the service might want to talk about football or politics or any other subject and Mini Mobb would help them find like-minded people and a local place to meet. It could be a couple of people or whole groups coming together. Tom Cook, who pitched the idea, told me that he sees lots of potential for monetising such a service: companies could sponsor events to talk about particular topics, for example. The team is "here to win," he says, but just as important is building something that can last beyond this weekend. 11.07 And here are the remaining ideas. RoboLawyer: a dashboard for lawsuit updates Memoly: remember notes from books Mini Mobb: local meet-ups based on current events Spacecompare.com: find a venue Find a Home: app to compare neighbourhoods when buying a house Digital Swear Jar: use behavioural economics to achieve goals Interview Me: pay field specialist to mentor interviewees Now I'm off to talk to some of the teams. 11.04 So which ideas did make it? Here is the first batch of ideas that are being worked on right now. Of course, names and even the ideas themselves might change as the teams start work but we'll get to that later. MicroBaker: selling home-baked goods Robot Messenger: send messages to people around the city iPadisation: help hotels communicate Intelligent hospital: software system to prevent human errors Parker: an app to help you find a parking space Codename Fireworks: find fireworks nearby 10.50 Lots of ideas were pitched last night but just 13 were picked for teams to work on. Here are some of the ideas that were rejected: Loyal Teasy: a simple solution for aggregating loyalty cards. Sticky Street View: leave street notes Campus Mate: allow students to meet up to buy and sell from each other Pipe Down: communicate about noisy neighbours Spacetime Smartwatch: a smartwatch that displays the time and a map