Viacom, Disney donate $3M to Hurricane Sandy relief effort Viacom Inc. and the Walt Disney Co. are helping with the Hurricane Sandy relief effort. Viacom donated $1 million to the cause, and Disney is giving $2 million, according to The Hollywood Reporter. Both companies also have matching donation programs for employees. As for Disney's donation, half of it will go to the American Red Cross, and the other half will go towards various organizations dedicated to relief efforts. "It's hard to fathom the devastation from this storm," said Robert A. Iger, chairman and chief executive officer of The Walt Disney Company, in a press release. Thousands of people in the hurricane's path lost everything and face the daunting challenge of putting their lives and communities back together. We hope this helps provide immediate aid needed to get through this disaster and begin the road to recovery. Viacom, meanwhile, is splitting is $1 million between the Mayor's Fund for NYC and local relief groups in Connecticut, Long Island , New Jersey and Westchester County. Viacom President and Chief Executive Officer Philippe Dauman, said in a statement, "The devastation from Hurricane Sandy is unprecedented and has left so many struggling to rebuild their lives. Viacom has always had a strong relationship with the communities it serves and we are proud to step forward once again to help those in need. On Wednesday, News Corp. announced a $1 million donation to the cause -- $500,000 to the Mayor's Fund for NYC and $500,000 for relief in New Jersey.