Age UK launches simple My Phone for the elderly The handset, called My Phone, can take up to eight numbers, which are pre-programmed when the phone is ordered. The numbers can be changed after purchasing but a new handset is required if a customer wants to change the names. My Phone is designed to be easy to use for those with poor eyesight and features large labels printed on big buttons. Making a call is as simple as pressing a button. Other elements of owning a mobile phone are simplified too: the My Phone has a built-in SIM card, for example. The handset's number is printed on the back of the phone, too, in case the customers forget. Age UK says that although 70 per cent of those aged over 65 use a mobile phone, that falls to fewer than 50 per cent of over 75s. The handset, which comes in 11 different colours and has a five-day battery life, costs £55 to buy, with monthly contracts starting at £7.50. It can also be bought with a six-month bundle of 50 minutes per month for £87.50. It will be available from Age UK shops and online.