Viewers paying £100 extra per year for having TVs too bright, experts claim They claim this equates to billions of pounds-worth of savings, when multiplied by the large proportion of the 26.4 million UK households with television. Vincent Teoh, editor of HDTVTest, claimed calibrating a television would also make the picture appear a close to "real life" as possible. "Calibrating your TV is similar to washing at 30o or only putting the right amount of water in the kettle," he said. It's more environmentally friendly and more cost effective. The benefit with calibrating a TV is that the picture quality is actually improved. When we calibrate a television we adjust the picture to be as close to real life as possible, in fact we achieve a quality akin to what directors and film producers see on their professional studio monitors. It's a shame, although understandable, that manufacturers turn their TV settings to the max. Not only is it unnecessary, but it distorts the true performance of the television, both visually and economically. He added the money saved could be enough to prevent struggling families from being forced to cancel expensive satellite packages. "Of course, the most important thing you can do to reduce the running cost of your TV is to turn it off at the mains rather than just leave it on standby," he said. However, just like tuning a car engine can make it run better and more cost effectively, so can calibrating a TV.