For guys who find accessorizing intimidating - the stress of picking cuff links that complement the thumb ring, for example, being just too much to bear - the jewelry designer Yuvi Alpert has created a foolproof system. It begins with how you buy things. On his new Web site, MenInCities.com, which goes live this week, a limited-edition collection of no more and no less than nine distinct but coordinating accessories is released each month. Everything, from worn-in leather wallets to antique-inspired beaded bracelets, is priced at $39.99. "I love that you can see the entirety of every collection on one page," Alpert says. I want our customers to be able to shop without distractions and just focus on the designs in front of them. Pulling from previous experience as the designer for the boho jewelry line Ruby Kobo, Alpert's first collection for Men In Cities is filled with easy, simple pieces that are enough to wear to the office (think muted silver cuffs and a deep blue bracelet with a small skull pendant). I wanted everything to be straightforward. I design items that I feel work well together," he says. My personal style is T-shirt, jeans, accessories. But If you feel like a rock star and want to wear 10 bracelets at a time, go for it. We want men to be able to add character to their own look, just a touch of formality with a cravat or tie clip. Men In Cities also offers styling tips, via illustrated guides. "The idea's to introduce men to a new way of thinking," he says. There's no right or wrong - it's what you feel comfortable with.