How Creativation's designers rely on the Chelsea retail 'hub' The Collection took about a year to complete, although some dresses can take a few days to make, she says. I'm trying different fabrics and textures, I just want to make something unique. Cahide says that without the exposure Creativations has given her, she would not have sold her first dress already. She was approached by Laura Jamieson, owner of the Chelsea-based shop, to house her collection in the shop on the Fulham Road, in return for £50 a week and 12pc of turnover. I have my own blog but I need shopper footfall. Laura gave me the courage to start up and do something. I couldn't afford to go somewhere else to do that. Cahide hopes the design business will take off so that she can go it alone one day, but is adamant that without this helping hand, she would find it hard to go anywhere. Laura Jamieson in her new shop, which sells a range of luxury items by local designers, but risks closure if the council does not negotiate on business rates. Laura Jamieson's new shop sells products by local designers, but risks closure if the council does not negotiate on business rates. loveannajames.com Anna James pays £100 a week to have the chance to sell her bespoke and luxury items - some of them fetching £8,000 - in Laura's shop. These include hand-painted wardrobes, chests of drawers, jewellery and tables. She joined the shop when it launched on October 1 and has already won a commission through thanks to the exposure the retail space has given her work. I sell directly from my studio, but that's occasionally. I've got pieces on a website for sale. But to be here makes it affordable. I was in galleries but the mark-up is too high. My work is too expensive. This puts designers in a difficult position because you're not selling. But here it's perfect, and affordable. I get exposure to interior decorators, architects and gallery owners coming in and visiting the store. Anna, born and raised in Devon, has sold her work around the world to clients. She trained as a decorative artist, working on interior spaces such as muriels or antique buildings. You don't see concept stores here whereas you see them overseas. It's lovely to walk in to a shop and see furniture like this, it's a lovely opportunity for up and coming designers to get their work seen. She adds: "I've worked in this area a while but it's lost its edge in being creative. I think residents really appreciate this shop. Full story: Chelsea retail 'hub' plan to save UK high streets