Apple sky-high as Comet falls to earth Apple fans queue for the iPad mini at a store in Tokyo, while 6,611 staff at Comet in the UK face uncertainty as Deloitte are appointed administrators. Photograph: Koji Sasahara/AP As Britons queued up outside Apple stores to get their hands on the latest iPad on Friday it looked like business as usual for the UK's retailers. But it was a different story for staff at stricken electricals chain Comet who were dealing with a different type of scrum as shoppers rushed to spend vouchers and collect purchases before administrators from Deloitte took charge. The formal appointment of Deloitte ended the uncertainty hanging over the 236 store chain and its 6,611 staff, and with no white knight-style buyer waiting in the wings, its financial collapse stands out as one of the darkest days for the embattled high street since the demise of Woolworths four years ago. "Our immediate priorities are to stabilise the business and begin an urgent process to seek a suitable buyer which would also preserve jobs," said Deloitte partner Neville Kahn. The high street has suffered a painful contraction as the prolonged recession ate into consumers' wallets. Electricals retailers have been particularly hard hit as their business hinges on a buoyant housing market, with people moving house a key trigger for sales. But the queues at Apple and Comet - albeit for very different reasons - are not unconnected, said Kantar Retail analyst Bryan Roberts: "Electricals is a market where the fortunes of retailers are determined by the ability of suppliers to create new products that will tempt shoppers to spend. One of the big issues is that in recent years all the big product innovations have come from Apple which sells through its own shops and website with only a small percentage of sales through third party retailers. While the Apple star has burned brighter than ever, other players in the cut-throat sector are looking more like white dwarfs. The Japanese electronics industry is in crisis with Sharp warning this week of a fight for its survival after annual losses of $5.6bn. Together Panasonic, Sharp and Sony are expected to rack up losses of $46bn this year, effectively wiping out nearly two decades' worth of profits. "In the UK we have reached saturation point," said Roberts. If you want a plasma television or an iPad the likelihood is you have probably got one. Unless the likes of Sharp and Panasonic are coming up with something amazing every 18 months then the market reverts to a replacement cycle which slows the whole market down. But the might of Apple is just part of the story behind 79-year-old Comet's fall to earth. It was fighting for air in an increasingly crowded market as the supermarkets as well as websites such as Amazon looked for a piece of the action. But despite blame being laid at the door of online retailers, retail experts argue some of its problems were self-inflicted. Even before being cast off by its stock market-listed parent Kesa (now Darty) at the beginning of this year, when it was bought by private equity house OpCapita, it had been losing ground to rivals for several years, neglected in favour of its more successful sister chains in mainland Europe. At the last count the loss-making chain's turnover had shrunk from 2008's high of £1.7bn to around £1.3bn as shoppers defected to rivals such as John Lewis and Currys - or kept their wallets shut altogether. Despite the growing love affair with smartphones and tablet computers, Conlumino analyst Neil Saunders said the equivalent of nearly four Comets in sales terms had disappeared from the electricals market during the last five years' downturn. The market will be worth around £18.4bn this year compared with £23.4bn in 2007, a huge figure Saunders said marked the height of the consumer spending boom which preceded the financial crisis. The electricals specialists have not been the main beneficiaries of smartphone mania with many phones tied to network contracts , while collapse in demand for desktop computers has partly negated the tablets boom. "Fewer people are buying PCs and the price has come down a lot," he said. But perhaps Comet's biggest crime was failing to keep up with consumers who expect a seamless shopping experience whether browsing in a store or online, said Saunders. Electricals rivals such as Currys, PC World owner Dixons, as well as John Lewis had done a much better job of marrying "bricks and clicks" retailing: "For many years under Kesa, Comet was a neglected brand. It didn't put much effort into its stores or multichannel systems to bring the online and store channels together. When OpCapita took it on it was already a weak player in a difficult market and there was a big question mark over whether it could be turned round. The answer was clearly no.