Defining a Target in the Gaza Conflict Footage of the strike on the building in Gaza City that houses some media offices As my colleagues Fares Akram, Jodi Rudoren and Alan Cowell wrote, the Palestinian death toll continued to rise on Monday, with the latest Israeli attacks hitting two buildings housing local broadcasters and production companies used by foreign outlets. It was the second consecutive day that the Al Sharouk block, which is used by Britain's Sky News and the Al Arabiya channel, was struck. But Monday's attack continued to fuel the arguments about "pinpoint" targeting in the densely populated, urban Gaza Strip that receive such prominent focus in this conflict, in which Israel says Islamic Jihad and Hamas members are taking cover among civilians and Palestinians say Israelis are bombing randomly or with no regard for civilian deaths. The attack on the Al Sharouk building came after the single deadliest strike in six days of cross-border conflict, when an Israeli bomb pummeled a home in Gaza, killing 11 people, including nine in three generations of the Dalu family, making them become instantly the face of the Palestinian cause. Paul Danahar, who is the BBC's Middle East bureau chief, also posted messages and photographs on the aftermath of the strike on the building. After the bombing of the Al Sharouk building, the Israel Defense Forces posted Twitter messages to revive its point that the Palestinian civilian deaths are a result of Hamas and other groups taking refuge among them. The IDF wrote that it targeted the second floor of the Sharouk building where it said "senior terrorists," or four members of the Islamic Jihad, were situated. The Israel Defense Forces spokeswoman, Avital Leibovich, drew a distinction between the intended targets of the Israeli forces and the locations and people where they are sought out, while noting the Palestinians' rocket fire hit an Israeli school. The defense forces Twitter feed also disseminated an unrelated video on Monday showing what it described as an operation that was aborted when two civilians were seen near a proposed target. Video released by Israel Defense Forces As my colleague Robert Mackey reported, Palestinians and Israelis are sharing images of their civilian casualties on social networks, particularly those of children. Al Qassam Brigades, the armed wing of Hamas, on its Twitter feed posted an image of dead Palestinian children killed in the conflict, saying Israel was massacring civilians.