Madonna dares to pose naked for her new fragrance campaign Singer Madonna, 54, strips back for the launch of her new aptly named fragrance 'Truth or Dare Naked.' Doing exactly what it says on the bottle, Madonna strikes her signature pose by going nude for the ad campaign for her second fragrance, Truth or Dare Naked. Revealed in the New York Daily News , the Naked fragrance will launch only in the US (surprising as her fracas based on the original Truth or Dare scent has done so well over here), and is named after her 1991 documentary. But it's the accompanying images reminding us of Madonna's naked ambition that are causing a stir. Madonna's Truth or Dare, the original, campaign shots WATCH: Madonna hopes new perfume will intoxicate fans The singer started off as career as a dancer and moonlighted as a nude model to pay the bills, but her over exposure became her trademark move. She later posed for Playboy in 1985 for half a million dollars and her photographic book 'Sex', published in 1992, as the title suggested, stripped the singer right back. And today, striking a pose with literally nothing else to it, these nude shots defy Madonna's 54 years, by about 25 years. We can't help but wonder if that airbrush is now starting to reach parts of her body that long gruelling workouts and a strict American pie-free macrobiotic diet just can't touch? WATCH: Madonna 'Turn Up The Radio' video: heels and hot pants for Italian romp