MoneySupermarket shrugs off rival Google MoneySupermarket.com, the UK's leading price comparison website, said revenues jumped 11 per cent in the third quarter as it shrugged off competition from Google. Google launched a service for users to compare UK banking products in the second quarter and another for car insurance in September, prompting fear among some investors that it would quickly take market share from MoneySupermarket.com and its rivals Gocompare.com and Comparethemarket.com. But MoneySupermarket.com said on Wednesday that competition from Google had not yet had a "meaningful impact" on its business. "There's a hell of a lot of profit at risk here," said David McCann, an equity analyst at Numis Securities. The price comparison industry is an immature industry and it's not like there are huge barriers to entry. Google, the world's largest search engine, accounts for nine out of every 10 searches in the UK. It promotes its price comparison services in a special slot near the top of its search rankings whenever users search for keywords such as "credit card" or "car insurance." Positioned just below adverts from third parties - but above unpaid search results - Google's promotions for its own services are in a prime position to be seen by hundreds of thousands of internet users. Moneysupermarket.com played down the threat from Google, saying: "The group to date has not seen a meaningful impact from Google Advisor in either its Money or Insurance verticals." The company said it remained confident about the outlook for the year ahead and added that trading in the first weeks of the fourth quarter had been strong, with revenues growing 20 per cent. Peter Plumb, chief executive of Moneysupermarket.com, said: "We're continuing to invest in our digital marketing skills and in technology to keep us at the forefront of price comparison in the years ahead." Earnings before interest, tax, depreciation and amortisation (ebitda) for the third quarter rose 12 per cent compared to the same period last year. The number of visitors to the website in the third quarter was 15 per cent above the same period last year, with growth across all four of the group's business lines. The Insurance and Home Services divisions grew fastest, with revenues up 14 per cent and 35 per cent, respectively. The Money and Travel divisions both saw revenues grow only 2 per cent. For the six months ended June 2012, the company made revenue of £102.2m and net profit of £8.8m. As of the end of October, the group had net debt of £2.5m, following the payment of a £9.3m dividend in the second half and the £35m acquisition of MoneySavingExpert.com. Shares in the company were down 0.5 per cent at 152.3p by late afternoon in London, having risen by almost 50 per cent since the start of the year.