Kate Moss gives Leon Max the cold shoulder at London store opening Supermodel Kate Moss made it abundantly clear that she was not for hire at the launch of Leon Max's first UK store on Friday night. For anyone throwing a fashion party, Kate Moss is pretty much top of the wish list of dream 'shows'. However, despite her seemingly insatiable appetite for a night on the tiles, Kate's patronage is in high demand and - unless she's supporting a friend - no doubt comes at a high price too. Crafty Russian retailer Leon Max thought he had found a social loophole on Friday night by inviting Mr Moss (AKA Jamie Hince) and his band The Kills to perform at the opening party of the first UK branch of his fashion chain Max Studio. READ: Candid shots: Kate Moss opens up in extract from her biography For the mere £10,000 band booking fee, he got Hince, Moss and a smattering of other big ticket models - including silver-haired 'super' Kristen McManamy and up-and-coming model of the moment, Cara Delevingne - on board owing to the albeit tenuous association with Croydon's finest. However, despite Kate's loyal attendance to support her new hubby, she wasn't about to provide Max with a freebie. In fact it seems that she pretty much snubbed Max and his entire team, refusing to sit next to the entrepreneur at the party (he had saved her a seat), or have her picture taken with his muse, Russian model Katia Elizarova. IN PICTURES: Kate Moss Book launch party "Leon was embarrassed," a not-bitter-much Elizarova told the Daily Mail' s gossip columnist Richard Kay. Katia Elizarova and Leon Max at the Leon Max Shop Opening Party, London. He had deliberately booked The Kills, which isn't his kind of music, and had expected her to sit at his table. She brushed me aside when I went to greet her, she was like the Queen of Sheba. She didn't want to be photographed with me. If Mr Max doesn't want to be left red-faced in future, he's going to have to try harder. Topshop owner Sir Philip Green didn't become 'Uncle Phil' by booking her husband for a gig, he had to stump up the national debt of a small nation to give Kate Moss her own fashion line. Look and learn Leon. Cara Delevingne at the Leon Max Shop Opening Party, London.