Morrisons to expand into clothing in stores The Nutmeg staff will this week move into a new headquarters in Coalville, Leicestershire. Nutmeg will go on sale in about 100 Morrisons' stores next March. Initially, Morrisons plans to focus on children's clothing and adult essentials. This is a great opportunity because Morrisons' shoppers are looking for a fresh approach to supermarket fashion. Morrisons held talks with Mr Davies about the former Next boss creating the company's clothing brand. However, it is understood that chief executive Dalton Philips wants to build his own internal fashion team and maintain control of the brand. The clothing project is one of a string of initiatives by Mr Philips designed to expand Morrisons' non-food business. He has also launched a wine website and is exploring whether to sell food online. In addition, Morrisons is rolling out a convenience store format and a greater focus on fresh food. However, third quarter figures this week are likely to show the retailer is under pressure. Philip Dorgan, analyst at Panmure Gordon, is forecasting like-for-like sales will decline by 1pc.