Stay off the sofa, Mr Cameron David Cameron's appearance yesterday on ITV's This Morning programme was obviously intended by Downing Street to be a soft-focus affair. For a Prime Minister anxious to reconnect with women voters (look what happened to Mitt Romney) what better way to show one's caring side than fielding a few patsy questions while perched on a comfortable sofa? So imagine Mr Cameron's irritation when he was confronted by the presenter, Phillip Schofield, with a list of alleged paedophiles compiled, by his own account, after a three-minute trawl on the internet. When was the Government going to do something about this, demanded his interrogator? Mr Cameron's annoyance was palpable: had he wanted to be treated like this, he could have gone on Newsnight and faced Paxman. True, he is not the first Prime Minister to be lured to the sofas of daytime TV: Tony Blair was more often found there than in the House of Commons. But there is something faintly patronising about politicians choosing these supposedly easy-touch programmes hoping to show voters what nice people they are. Mr Cameron's appearance came in a week when he had pointedly declined to take journalists with him on an important visit to the Gulf, something his predecessors did not do. No 10 needs to get its priorities right. If he has come unstuck, he has only himself - and his advisers - to blame.