Pop culture pilgrimages - Telegraph Pop culture pilgrimages Previously a "less visited" part of the South Korean capital, according to a recent guidebook, the Gangnam district of the Seoul is enjoying a raised profile following the success of the "Gangnam Style" song and music video. A new promotion by the Seoul Tourism Organisation is looking to capitalise on the trend and bring more visitors to the business district to the south of the city. It is the latest in a long tradition of tourism inspired by popular culture. The following highlights some of the best known examples...