Rihanna Prepares to Launch Her First Clothing Line Singer Rihanna will release a clothing line for the British apparel company, River Island. On Dec. 4, Rihanna tweeted a photo from the upcoming ad campaign and wrote, "My b*** so Bvalgari... Just directed my first ad campaign for my new collection with River Island, Spring/Summer 2013!! And that's a wrap at the end of a 2 day shoot w/ MARIO SORRENTI" (Twitter)