LeVar Burton resurrects Reading Rainbow's Twitter account Frazer Harrison/Getty Images for the UK Film Council Before he donned those funky futuristic shades as Starfleet engineer Geordi LaForge, LeVar Burton was synonymous with "Reading Rainbow," and now he's taking charge in its latest iteration: He's started a multimedia company and wrested control of the dormant @ReadingRainbow Twitter account. After repeatedly tweeting directly to @ReadingRainbow and receiving no response, Burton on Tuesday night decided to tweet this to Twitter itself instead: Twitter Like a photon torpedo, that message hit its intended target and by Wednesday morning, Burton was captain of the @ReadingRainbow Twitter account: Maybe Burton can port some of his 1.7 million followers over to @ReadingRainbow, which was still under 1,000 last we checked. "Reading Rainbow" ran on PBS with Burton introducing generations of children to the joy of books as the show's host for 26 years, ending in August 2009. Many of my friends can still summon the theme song instantly. As NPR pointed out, its run on PBS was third only to "Sesame Street" and "Mister Rogers." It's not the first time Burton has shown his tech savvy. In 2005, he established the Levar Burton Vision Enhancement Technology Center, which developed technology for the blind.