Campaigners call for restraint on Olympics logo ban If this is going to be the freedom Games that we all want, enforcement has to be light touch and common sense. The magic word is proportionality. If there's no question of confusion that you are passing yourself off as a sponsor of the Games then I hope that police officers and enforcement officers will bear that in mind. Should the Olympics logo be available for everyone to use? Former Labour sports minister Richard Caborn, who took the legislation through Parliament, defended the Act as both necessary and successful, and pointed out that no-one had yet been prosecuted over it. He told the programme: "The reality is that most people have accepted we've got to raise £2 billion from the private sector. £750 million of that is in sponsorship. I do not believe it's had a negative effect on the country. Among those alleged to have fallen foul of the rules are a chain of regional estate agents in Devon, Cornwall and Somerset, who marked the passing of the torch relay by creating window displays featuring Olympic rings made from plastic gym hoops and Olympic torches crafted from old For Sale signs. Games organisers Locog sent the company a stern letter demanding it remove the items as soon as possible. A florist in Stoke was also reportedly warned by trading standards officers that she risked being sued over her window display featuring five rings and a torch made of tissue paper.