Video: Mid Morning Matters with Alan Partridge, preview clip First seen online a couple of years ago, Mid-Morning Matters saw the return of Steve Coogan's gauche and inept Norfolk DJ Alan Partridge. Now there's a chance to see the series on TV. Written by Coogan, Armando Iannucci and Neil and Rob Gibbons, the script inevitably ranges from the ridiculous to the surreal and also features Tim Key as Partridge's foil, Sidekick Simon. Alan Partridge: Mid-Morning Matters, is on Sky Atlantic tonight at 9.00pm.