AB Foods buys Elephant Atta chapatti flour brand Elephant Atta, which was sold by Premier Foods, was established in 1962 and is used to make chapatti and other unleavened flat bread. George Weston, chief executive of AB Foods, said: "Elephant Atta is the UK's leading ethnic flour brand and will complement Westmill's other leading ethnic brands including Tolly Boy rice, Rajah spices, Lucky Boat noodles and Patak's pastes and sauces." Premier Foods will continue to mill and package the flour with the brands being managed independently from Westmill Foods until regulatory approval is obtained.