TV Pumps Up Its Presence at Comic-Con SAN DIEGO - During the last TV season, NBC practically dared "Grimm" to fail, at least in the eyes of a lot of seasoned show business folks. The network parked the supernatural drama on little-watched Friday night and seemed to pour all its advertising money (and then some) into "Smash," to little effect. Yet "Grimm" chugged along, and NBC may have finally woken up to its promise: In one of the more visible marketing stunts at this year's Comic-Con, the network wrapped an entire restaurant and its patio - Tin Fish, strategically located across from the San Diego Convention Center's main entrance - in a forests-of-"Grimm" billboard. A topiary spelling "Grimm" juts from the restaurant's roof. Parked nearby, amid a staged scene of murderous mayhem, is a model of one of the show's signature set pieces - Aunt Marie's trailer. There is also a type of forest maze, with a goodie bag awaiting on the other side. NBC will host a panel discussion featuring the "Grimm" cast on Saturday. Television shows are more prominent than they have ever been at Comic-Con, which runs through Sunday. It's partly because networks and TV studios have more air this year: three of Hollywood's six major movie studios stayed home, for various reasons. But TV has also grown into a bigger cultural force in recent years, routinely taking on a heat custom-made for Comic-Con's fan frenzy. NBC in particular has an expanded presence, beating the drums especially loud for a dystopian drama called "Revolution" that it introduces on Sept. The network built a "Revolution" Ferris Wheel and plastered its logo on the entire side of a 30-story hotel. On the trade show floor, ABC built a house oozing with something (slime? blood?) to promote its new sitcom "The Neighbors," about a family that moves into a gated community in New Jersey only to discover that everyone is literally from outer space. Children's networks like Nickelodeon, Disney XD and the Hub are well represented, along with - of course - SyFy. "You're starting to see TV take a different position at Comic-Con," Lisa Gregorian, chief marketing officer for Warner Brothers Television, told The Hollywood Reporter. She's leading the charge: This year, Warner will host 14 panel discussions, shuttle in over 100 actors and producers and hand out 130,000 goodie bags, among other activities.