Nice Promo, but What Does It Mean? The BBC released a digitally animated promo for its upcoming Olympics coverage, and it's, well, a bit of a head-scratcher, at least according to users on Twitter who don't know what to make of it. The promotional video was first seen during halftime of the Euro 2012 final match between Spain and Italy on Sunday. And in a nutshell, if the Olympics were a video game, this is what you might imagine it to look like. Tower Bridge is the backdrop to a gymnast tumbling across a pedestrian bridge spanning the Thames. A BMX biker is somewhere mountainous. Perhaps Wales? The Lake District? It's unclear, but the athlete gets to drop down a cliff into a stunning valley below. On the docks of Southampton (perhaps?) is a weightlifter hoisting what appears to be several tons above his head. The swimmers are set in a particularly romantic location, recalling the lochs of Scotland. Can't be too certain, though. It could also be Hogwarts. Laid over the top of the montage is emotionally uplifting music reminiscent of Vangelis's iconic "Chariots of Fire" theme. Which all leads to a voice over reminding the viewer that no matter where they are, the BBC will be there to bring them the Olympics to their home. Although viewers are a bit ambivalent about it, from a cultural standpoint, Britain is looking her best in this fantasy landscape.