Ice sales soar as heat continues on East Coast Ricky Perez unloads 300-pound blocks of ice from a brine tank to be sold at Arctic Glacier Premium Ice on July 17, 2012 in the Bronx borough of New York City. Very hot temperatures are expected to extend from eastern Montana to the central and southern Plains and eastward to the Mid-Atlantic Wednesday, The Weather Channel reports, with highs of 95 to 105 degrees Fahrenheit. A few areas of Kansas could approach 110 degrees. The ongoing heat wave means business is booming for companies selling ice, Getty Images reports. "Right now we are selling these things like crazy," said Ricky Perez, an employee of Arctic Glacier Premium Ice in the Bronx. The blocks take three days to freeze in the tank and sell for $75. Ice blocks slide out from a brine tank. Ricky Perez prepares to unload 300-pound blocks of ice. Ricky Perez displays 300-pound blocks of ice as they freeze in a brine tank. See related heat stories: Sign up for the NBCNews.com Photos Newsletter Celebrating the warm summer months, as schools let out and the cooling off begins.