Britvic profits warning as Fruit Shoot recall costs hit £25m Shares tumbled 15pc to 255p on Wednesday morning, as Britvic said in a trading update the recall would "now have an impact on the group profit before tax in the region of £15m to £25m across the current and next financial year," including a an anticipated hit of £5m-£7m in 2013. Robinsons Fruit Shoot is a hugely popular brand with parents, worth £96m a year. Fruit Shoot Hydro was launched last year with a £2.5m marketing campaign. Britvic said today: "Despite our ongoing investigations, we have been unable to speedily resolve the issues regarding the new design cap. Therefore we have decided to re-supply with an alternative in-market proven sports cap, in the short term. As a result we will start to re-supply customers in six weeks, with a gradual increase to enable us to meet historic levels of demand within six months. There was more bad news on present trading too. Britvic has warned that bad weather means results will be at the bottom end of market expectations, even before the product recall problems. The shares fell 15pc to 254p.