Superdry owner ends torrid year with rise in profits Taking into account one-off costs to the retailer, profits fell almost 15pc to £42.8m. However, this was in line with analysts' forecasts, and shares climbed 9.5pc to 366.25p in opening deals. At the time, said it would it miss annual profit forecasts by about £7.5m because of mistakes in its wholesale business, apparently down to a "plus" sign accidentally being entered in accounts instead of a "minus." That setback followed a warehouse computer glitch that left stores short of stock and wiped £9m off profits of company. Peter Bamford, the company's chairman, admitted that the company's problems had been "largely self inflicted." The last year has clearly been a difficult one for SuperGroup. We have delivered a strong performance in Group revenues, but profits have fallen considerably short of expectations," he said.