WHO is Michael J. Potter? WHERE did Mr. Potter go to voice his opinion about which ingredients should or should not be approved as certified organic? WHEN did the Agriculture Department's regulation for organic food become law? WHAT is the National Organic Standards Board? WHAT is carrageenan? HOW does the National Organic Standards Board decide what ingredients can be labeled as "certified organic"? HOW much money does the organic food industry earn in sales in a year? WHY is Mr. Potter disenchanted with the organic food industry? WHY has Cornucopia lodged complaints about the composition of the National Organic Standards Board? WHY might this issue matter to consumers who choose to eat organic foods? Related: Our feature "All About Food"