The Morning Fix: Men love 'Girls.' 'Madagascar 3' to stay on top. Before figuring out my theme song. The Skinny: Dan Patrick ends every Friday show by playing Arcade Fire's anthem "Wake Up." I think I need a Friday exit song as well, so send suggestions. Otherwise, I'm going with "Lawyers, Guns and Money." Friday's headlines include a look at the weekend box office, who really watches HBO's"Girls" and a review of"Rock of Ages." Daily Dose: Charlie Sheen still loves to trash "Two and a Half Men" both from when he was on it and now with his replacement Ashton Kutcher. Ironically though, FX is using its reruns of "Two and a Half Men" to promote the heck out of Sheen's new comedy"Anger Management," which premieres later this month. FX is banking on "Two and a Half Men" feeding Sheen's new show's eager viewers. Back-to-back. "Madagascar 3" is projected to win the race at the box office for the second weekend in a row with a take of more than $30 million. Second place may also be a case of deja vu as "Prometheus" is expected to be runner-up. Among the new movies, "Rock of Ages" is forecast to take in about $23 million while Adam Sandler's R-rated "That's My Boy" is likely to hit the $20 million mark. That would be something of a disappointment for Sandler. You can do better, Adam. Adam Sandler typically banks on his fans not being influenced by reviews before deciding whether to see his movies. It's usually paid off. In its review, USA Today tries to remind Sandler that if he puts his mind to it, he can actually do quality work ("Funny People," "Punch Drunk Love"). "For some reason, Sandler is hellbent on perpetuating and repurposing his annoying brand of moronic, preadolescent schtick," the paper said. They didn't show them the money. Taking in around $9 billion in advertising commitments is nothing to sneeze at, but an analysis from Advertising Age says it's also nothing to get too excited about. The broadcasters -- ABC, CBS, NBC, Fox and the CW -- sold less inventory than in previous years. That's a sign that the money advertisers were offering was less than they wanted and the networks are betting demand and dollars will rise once the TV season starts. How else will we learn about our girlfriends or daughters? Vulture analyzed the ratings for HBO's critically acclaimed quirky sitcom "Girls" and discovered that men are its biggest fans. About 56% of the audience for "Girls" is male. I admit I'm one of them. For what it's worth, more women watch "Girls" on HBO's on-demand channel after the episode airs on the pay network's flagship channel than men. I could make a joke about that being indicative of how women are never on time, but I'd probably get in trouble for that. Golden promotion opportunity. NBC unveiled its fall launch strategy and it's no surprise that the Peacock network is banking on the Olympics providing it with a big opportunity to reach large audiences. NBC will premiere two new comedies -- "Animal Practice" and Matthew Perry's "Go On" -- commercial-free during the two weeks the network is covering the Olympics. Stand by your man. The latest accusations that Lance Armstrong's career has been built on using performance-enhancing drugs don't appear to have damaged him with Madison Avenue. The New York Post says Nike and other companies that use Armstrong as a pitch man are sticking with him. Some people probably won't be satisfied unless video emerges of Armstrong doping. Inside the Los Angeles Times: Kenneth Turan on "Rock of Ages." You don't have to live in Dallas to enjoy TNT's new version of "Dallas." Follow me on Twitter and throw tranquility out the window.