100M Fuel $20B Weight Loss Industry ABC News Staff May 8, 2012 - $20 Billion The annual revenue of the U.S. weight-loss industry, including diet books, diet drugs and weight-loss surgeries. 108 Million The number of people on diets in the United States. Dieters typically make four to five attempts per year. 85 Percent The percentage of customers consuming weight-loss products and services who are female. 1 Hour The amount of time spent on daily exercise by people who lost and kept off at least 30 pounds of excess weight for five years. The number of people with morbid obesity in the United States who had bariatric surgery in 2009. The average cost of bariatric surgery, which reduces the size of the stomach. $500,000 to $3 Million The average salaries paid to celebrity endorsers of major weight-loss programs. The amount of money celebrity endorsers, on average, earn per pound lost. Cost for a week-long (six night) weight-loss program at Beau Rivage Palace, a luxury hotel in Lausanne, Switzerland. The program includes massages and personal training sessions and discourages deprivation. The number of glasses of wine per day allowed to guests of the Beau Rivage Palace weight-loss program. Sources: John LaRosa of MarketData; National Weight Control Registry; American Society for Metabolic and Bariatric Surgery; Jo Piazza, author of "Celebrity Inc.: How Famous People Make Money."