Video: 'I hate Thailand' video revealed to be bizarre tourism campaign A rom-com in essence, the video needed to feel authentic in order to be a hit on social media, but it relied on a few questionable stereotypes to do so. The backpacker, "James," is a hapless young hedonist with no grasp of the language and a temper, at one point hurling a rock quite unreasonably at a passing taxi. The video then cuts to James whooping on the back of a jet ski and flailing about in front of fire dancers, before revealing that someone took his bag last night, leaving him with nothing more than a handful of baht. "I hate Thailand" he declares, before wandering about, at first hopelessly, then angrily, asking bar owners if they have seen his bag. But we eventually see James reunited with his belongings and it's not long before he is having the experience of a lifetime, thanks to the efforts of kind-hearted locals, in particular a young Thai woman. "James" is a hapless young hedonist Thawatchai Arunyik, the Governor of TAT, said: "This video is intended for both domestic and international tourists. For the domestic market, the intention is to remind and educate the Thai people to always be a good host and not to take advantage of tourists, but to offer help to tourists when they need it. For the international market, we would like to convey that beyond the beauty of the Thai beaches - one of the main tourist attractions - Thai people are very kind and ready to be a good host to all tourists. TAT said the video had been a success, attracting more than one million views within three days and more than 20,000 likes on YouTube. Backpackers on Ton Sai beach