Outsourcing Extends to Individuals, Creative Work February 17, 2012, 6:16 am "While outsourcing was once viewed strictly as a cost-cutting privilege of giant corporations, it is increasingly available to smaller companies and even individuals," Ben Sisario writes in The New York Times. The article tells the tale of Drew Smith, an independent musician, who outsourced a music video to a dance school in Bangalore. They created the dreamy video above, with Bollywood choreography, Hindu gods and Holi powder. The video is already drawing attention: "Since being posted to YouTube on Feb. 2 "Smoke and Mirrors" has been watched more than 179,000 times, and a recent post about it by Mr. Smith's brother became one of the top articles on Reddit, the social link aggregator."