Streaming Music at Spin - NYTimes.com With the popularity of music streaming services like Spotify and Pandora, music magazines have had to find compelling ways to keep their readers engaged. On Monday, Spin Media will announce an overhaul for Spin.com, which includes plans for a streaming music player, nine new blogs and Web-only content like news and album reviews. Starting in March, the music player will sit at the top of the page and users can listen to music as they browse through the site. A new tool bar at the bottom of the page will allow users to share content like songs, videos and articles on sites like Facebook, Twitter, Reddit and StumbleUpon. The new blogs will include music genres like hip-hop, dance, pop and metal and other media categories like film and television, technology, videos and breaking news. In addition to the Web changes, Spin, which began printing 26 years ago, is shifting from monthly publication to bimonthly, and will have long-form articles, lifestyle pieces and thicker stock for the cover. "We are taking bold steps in rethinking every element of our coverage - clearly, some stories are more effectively presented online than in print, and vice versa," Charles Aaron, the editorial director for Spin, said in a statement. The company also is hoping the site redesign will offer new opportunities for advertisers. Users will now see ads in the body of the article text as opposed to the right or left side of the page. Advertisers can now match their ads to coincide with specific words on a page, and the ad units themselves will include other media like video.