Yelp sets IPO price target, could raise $115 million Online review site Yelp has set a price target for its planned public stock offering, which could raise as much as $115 million in what would likely be the first IPO for a major Internet company this year. Based in San Francisco, the user-generated review website said Thursday it plans to sell 7.1 million shares for $12 to $14 each, while its charitable foundation will sell 50,000 shares and investment bankers have the option to sell an additional 1.07 million shares. Yelp filed registration documents to go public three months ago, and now looks to be within weeks of its first stock offering, as IPO pricings usually happen a few weeks before a company enters the public markets. The company's shares will trade on the New York Stock Exchange under the ticker "YELP." Yelp could raise less money in its IPO, as it depends on investor demand and appetite for shares. However, the stock offering is sure to draw investor interest, as it will likely come ahead of Facebook's planned public stock offering. The largest social-networking website filed papers earlier this month for a $5 billion offering. Yelp's IPO is part of a rash of Internet offerings over the past few months. So far, social media companies Groupon, Zynga and LinkedIn have made their stock market debuts, with mixed results.