Cross-Platform Advertising Campaigns Boost Brand Recall 9 Times Advertising is becoming increasingly interconnected, and more marketers are pushing out innovative cross-platform campaigns. How does each medium perform? They're not all created equally. Mobile phones generate a much higher click-through (or "interaction") rate - 4 and a half times as high as people's response to online video. For more details on how new media outlets can help each other, check out this week's New Media Minute.