South Africa firm investigated over sale of live rabbits in boxes to feed poor Before spelling out her request, the email's sender, Liz Jones, an employee of Inspiration Advertising, a Cape Town-based marketing firm, wrote: "I apologise for this brief." The revelation has caused outrage among many South Africans but opinion remains divided as to whether the email was a publicity-grabbing hoax. Bunny Chow, where a curry is served inside a hollowed-out loaf of bread, is a favourite local dish. Liz Jones, an employee of Inspiration Advertising, the Cape Town-based marketing firm which sent the email, insisted the inquiry was genuine but refused to name the company she was commissioned by. When telephoned by the Daily Telegraph for comment, she hung up. Chris Kutch, a spokesman for the SPCA, said if it was a hoax, it was "childish and timewasting." "At this stage though, sadly, it appears not to be a hoax," she said. However, we have been told that, given the public reaction, the people behind the plan have decided not to go through with it and have not obtained any live rabbits. SPCA chief executive Allan Perrins told The Cape Times that the idea left him "cold and disgusted." "It is unlawful to confine any animal in any space for any length of time without the animal having adequate ventilation, access to fresh drinking water, an adequate supply of appropriate food and the ability to behave naturally and instinctively," he said. Placing a live rabbit in a sealed box in our opinion would be in contravention of the Animals Protection Act. We would consider such a deed to be a deliberate act of cruelty and totally immoral and inhumane.