RFU's new landmark deal with O2 will make them £18m and help ease Twickenham losses The deal, brokered by the RFU's impressive chief commercial officer Sophie Goldschmid, will also come as a relief to the governing body amid fears that the fallout of England's World Cup off-field controversies may have damaged their commercial value. Italy have played all their previous Six Nations matches, since they joined the tournament in 2000, at the 32,000-capacity Stadio Flaminio. However, the growing popularity of rugby in a country obsessed by football, can be evidenced by the fact over 65,000 tickets have already been sold for Saturday's match - which will set a new Six Nations record for attendance at an Italy home game. A late clamour for tickets expected to see a 72,000 sell-out by the end of the week. Italy's two professional sides, Treviso and Aironi, are both expected to have spending budgets similar to Aviva Premiership sides next season, following funding negotiations with their union. Meanwhile, following England's victory over Scotland, which saw Andy Robinson's side drop out of the top-10 in the world rankings. England remain in fifth place in the world rankings but Wales moved up to two places to sixth after their last-gasp 23-21 win over Ireland in Dublin. Ireland have dropped to eight place, with Scotland down to 11th. The IRB are to introduce a new protocol for players suffering from concussion following a ground-breaking research into the head injury amid fears for player welfare. The IRB is to define a standard procedure for "immediate concussion diagnosis" and review the role of independent match-day doctors.