Custom Baby Rattles From Russell Greenberg When the New York designer Russell Greenberg married in 2008, he designed his own wedding ring, based on the profile of his wife's face. Soon after, he started Cameo by Rux, a company that makes custom rings and bangles modeled on a loved one's looks. Now, following the birth of his first child in September, he has created a new product: custom baby rattles with ends shaped like profiles of mom and dad. When a baby is born, "you're always searching for a gift that is sentimental, personal and celebrates the moment," Mr. Greenberg said. There's a lot of stuff out there, but this is intended to be a family heirloom that's very special. The maple-wood toy ($180) is carved on a lathe, using profile photos of the parents as a guide, and finished by hand in Long Island City, N.Y. For information or to order: (212) 206-0977, extension 2, or cameobyrux.com.