Jeremy Lin a slam dunk for Spirit Air promotion Courtesy Spirit.com Spirit Airlines is jumping on the Jeremy Lin bandwagon, offering "Linsane" deals "in the Knick of time." They did it with Anthony Weiner, Charlie Sheen and Tiger Woods. Now Spirit Airlines is doing it with the New York Knicks" sudden superstar Jeremy Lin. The budget airline known for using pop culture headlines as inspiration for offbeat - and at times off-color - fare promotions is jumping on the basketball bandwagon and trying to capitalize on the popularity of Jeremy Lin, an Asian-American NBA player credited with sparking the Knicks' impressive run of late. The Knicks have won eight of their past 10 games. In black and orange, the ad urges travelers to check out "Linsanely low fares," being offered "Just in the Knick of Time." Online, the ad is animated and shows the silhouette of a basketball player jumping and dunking a ball. The promotion doesn't list what the fares may be, but instead urges travelers to review a list of selected cities and dates and to "Book now with slam dunk fares that will put your bench-warming days behind you." Compared to the airline's "Weiner Sale" that poked fun at former U.S. Congressman Anthony Weiner after he was caught sending women Twitter photos of his crotch ("Fares too HARD to Resist") and the "Bring It" and "Winning" fares that alluded to actor Charlie Sheen's public meltdown, this promotion is somewhat tame. "I will have to admit Spirit really plays to their crowd - similar to Ryanair in Europe - they sort of remind me of watching an episode of 'Benny Hill' - nothing is off limits," said Rick Seaney of Farecompare.com. Their ad campaigns may be provocative and, some would say, offensive. But most of the time their fares really are substantially lower than the other carriers," said CheapAir.com CEO Jeff Klee. But they are also much more aggressive in charging fees. So if you're thinking about Spirit, it's important to look at the "optional fees" page on their website and know in advance the full price you will actually end up paying." While often entertaining, Spirit Airlines" ad campaigns have garnered fines for hidden fees and deceptive advertising. The airline also created a campaign to fight recent Department of Transportation rules requiring airlines to reveal all taxes and fees in advertised fares.