Brightcove shares charge out of the gate CAMBRIDGE, Mass. -- Brightcove's (BCOV) shares are surging in their first day of trading on the Nasdaq exchange on Friday. The company, which provides cloud-based computing services, raised $55 million in an initial public offering. It priced 5 million shares at $11 each, within its expected range of $10 to $12 for each share. Brightcove plans to use the proceeds to repay debt and operate its business. The Cambrige, Mass., company's main product lets customers publish and distribute video to Internet-connected devices. It had nearly 3,900 customers at the end of 2011. Shares are up $3.84, or nearly 35 percent, to $14.89 in afternoon trading.