New Scientific Software to Improve Concentration NEW YORK, Feb. 23, 2012 /PRNewswire/ -- CogniFit, a leading developer of online brain training and cognitive programs announces the release of its new application, "Concentration," designed to assess and train higher-order attentional processes such as focused attention and vigilance. The capacity to concentrate and focus is one of the most important abilities we possess. In a society overloaded with information, a growing number of individuals are complaining of their lack of ability to concentrate. Statistics show that more than 5 million children have also been diagnosed with ADD or ADHD in the U.S. alone. Thus, assessing and training concentration and focus is a key element for a healthy and more productive lifestyle. Dr. Evelyn Shatil, Chief Scientist at CogniFit, explains: "Higher-order attentional processes such as the ability to willingly orient and focus our attention on a task, the ability to readily maintain a high degree of vigilance or the ability to willingly ignore potentially distracting elements in our surroundings are processes crucial to the initiation, perseverance and successful completion of a task. Yet, a very large number of adults, children and youth experience difficulties in the control and application of those concentration processes. Research has shown that training those abilities brings valuable attentional benefits to the trainees, which may, in turn, be instrumental in improving behavior and performance at home, at school and at work. People with a concentration problem have a tendency to procrastinate at work and/or to leave tasks undone or unfinished at school. They may experience stress, anxiety and depression as a result of their inability to perform satisfactorily. The CogniFit concentration application specifically trains the selective orientation of attention, focused attention, vigilance, updating of incoming in formation, visual attention and the operation speed of those processes. The application comes with three new training tasks and is priced at only $4.99. CogniFit is today the only platform that leverage brain plasticity to combine a versatile and personalized brain training program for cognitive abilities with an application specifically designed for the training of concentration and memory. Tommy Sagroun, Manager at CogniFit, explains: "The CogniFit concentration app brings unique and tangible benefits by helping individuals to remain more alert, focused and efficient in their daily life." About CogniFit CogniFit (http://www.cognifit.com) is a leading developer of online cognitive programs that enable people to discover and improve themselves. Founded in 1999, CogniFit has developed a unique and patented technology that allows consumers to assess and train their cognitive skills and abilities to improve their quality of life. CogniFit is headquartered in New York City with branches in Spain and Israel. For additional information or interview inquiries, contact the PR department at media (at) cognifit (dot) com Media Contact: Tommy Sagroun Media (at) cognifit (dot) com 646-340-1740