Clear Channel floods world with Madonna Madonna's performance during Sunday's Super Bowl game will be only part of a multimedia promotional blitz that could prove critical in determining whether her landmark deal with Live Nation pays off. The performer struck a "revolutionary" 10-year deal with the events group in 2007 worth an estimated $70m-$100m from albums, touring, merchandising, films and other areas, but has not released an album since 2008 and has not toured since 2009. Preparations for her next album's launch in March include an exclusive deal with Clear Channel, aimed at reaching 150m people. On Friday, the group aired her new single repeatedly on its radio stations and music websites from the US to Australia and played her new video on digital billboards from Times Square to Piccadilly Circus. In addition to the Super Bowl, the most watched US broadcast of the year, Madonna showcased the video on American Idol, and is planning promotions with Apple's iTunes digital music store Google's YouTube video site, said Guy Oseary, her manager. "She wants to reach as many people as possible," Mr Oseary told the FT. I don't remember any time with Madonna when she's ever talked about sales. I don't think she has any idea how many records she's sold. Clear Channel's promotion reflects efforts by Bob Pittman, chief executive, to reposition the indebted group as a broader entertainment company. "There are lots of other artists we could do this with," said Tom Poleman, president of Clear Channel media and entertainment national programming platforms. Mr Pittman has combined US and international outdoor businesses under one executive; hired a former cable executive to expand into television, events and digital entertainment; and taken a stake in a TV production company run by Ryan Seacrest, host of American Idol. Clear Channel has pushed its digital billboards as a timely means of promoting live events and TV and radio schedules. Radio remains an important launch platform for musicians, despite the rise of digital music services such as Spotify, Pandora and Mog, Mr Oseary said: "Radio is still a huge asset and one of the ways people get their information and connect to what is going on today."