In New Ad, Santorum Is a 'Full-Spectrum Conservative' A new upbeat commercial from Rick Santorum describes him as a "full-spectrum conservative" and goes on to try to appeal explicitly to an array of voters - family values voters, Tea Party enthusiasts, blue-collar workers and those who follow foreign policy, all within 30 seconds. The fast-paced spot, which is to begin showing Tuesday in Michigan statewide, also makes extensive use of Mr. Santorum's family, showcasing most if not all of his seven children, including his disabled daughter Bella, who is 3. Bella has drawn world-wide attention as Mr. Santorum, a former senator from Pennsylvania, has told the story of how she received a diagnosis of a fatal illness at birth and how she has outlived the prognosticators. She appears three times in the commercial, glimpsed twice as she is held by Mr. Santorum and by his wife, Karen, and then at the end, as the video editors finally halt their quick cuts and let the viewer linger on Mr. Santorum hugging Bella as she sits on his knee and smiles. The ad is accompanied by inspirational orchestral strings that provide a positive atmosphere for Mr. Santorum's commercial debut to Michigan voters, who are the next to go to the polls, on Feb. 28. It is a generic ad in that it is not specific to Michigan and could easily be slotted in any other state as the primaries continue, which is cheaper than making new commercials for each state. The ad does not mention any of Mr. Santorum's Republican rivals, though the emphasis on his credentials as a conservative could be seen as a contrast with Mitt Romney, who, despite his protestations, is viewed by many as a moderate. The commercial opens with a black-and-white still photograph of a pensive President Obama, setting up the idea of Mr. Santorum as the Republican nominee. It then races through colorful photos and video of Mr. Santorum with his family and various other crowds. "Who has the best chance to beat Obama?" the male narrator asks. Rick Santorum, a full-spectrum conservative. It goes on to assert: "Rick Santorum is rock solid on values issues. A favorite of the Tea Party for fighting corruption and taxpayer abuse. More foreign policy credentials than any candidate," at this point flashing on the screen that he served eight years on the Armed Services Committee. "And Rick's "Made in the U.S.A." jobs plan will make America an economic superpower again," it says over video of construction workers in their hard hats. It concludes: "Rick Santorum, a trusted conservative who gives us the best chance to take back America."