Morgan Spurlock on Willy Wonka and the Chocolate Factory Anytime the original Willy Wonka film comes on TV I can't turn it off. I end up sitting through the entire movie. My son has become as addicted to it as I have and he will sing-a-long to the songs as soon as they start. Every time I watch it, it just reminds me how amazing Gene Wilder [who plays Willy Wonka] is and how much I admired him as a kid. There's something dark about him which adds to his charm: he's so twisted, he doesn't care about any of the nasty people. Wilder embodied all the magic in the film. He's an incredible performer and he had the same type of persona as a magician. Everything about that movie feels like magic. As a kid it made me want to go to a chocolate factory more than anything else in the world. When I was 12 years old we went to one and it was raining as we were driving into town and I rolled down the windows and the entire town smelled like chocolate and I thought: 'This must be what it was like for Charlie Bucket. The film makes me think of my childhood, it takes me back to when I was full of dreams as a kid. When I first watched it, my eyes were wide throughout, I don't think I blinked for the entire movie. It was like the first time I saw something in colour - I was fascinated, in awe. It's one of those films that take you back, the minute you start watching it, to a certain time, place and feeling. The films that evoke those kinds of memories and emotions - those films are the best movies ever made. The Greatest Movie Ever Sold is out on DVD now.