Dr. Scholl's hoping to massage rickety image Feb 20 11:19 AM US/Eastern NEW YORK (AP) - Dr. Scholl's wants to massage its arthritic image. The 106-year-old company is airing TV ads beginning Monday to recast its orthopedic shoe inserts as "energizing cushions" that help people live life fully. The campaign will replace the brand's popular "Are You Gellin'?" commercials, which featured actors in stressful situations being transformed by the gel inserts into a relaxed mood. Company executives want to dispel the notion that Dr. Scholl's products are only for older people suffering aches and pains. One ad shows a break-dancer slipping a pad into his shoe before flipping in the air. "The shots are meant to encompass all walks of life, in different parts of the country," said Phil Silvestri, creative director of Euro RSCG Tonic, the agency that also developed the "Are You Gellin'?" ads.