David Cameron calls for popular capitalism David Cameron set out his vision of a "socially responsible and genuinely popular capitalism" at a high-profile speech in London on Thursday. The Prime Minister defended the market and free enterprise as "the best imaginable force for improving human wealth and happiness," but said that reforms were necessary to ensure that everyone has a chance to benefit from them. He accepted that the financial crisis had shaken public confidence in the capitalist economy, but said: "We won't build a better economy by turning our back on the free market. We'll do it by making sure that the market is fair as well as free. He added: "I want these difficult economic times to achieve more than just paying down the deficit and encouraging growth. I want them to lead to a socially responsible and genuinely popular capitalism. One in which the power of the market and the obligations of responsibility come together. Mr Cameron's speech follows calls from Labour leader Ed Miliband for "responsible capitalism" which would treat "predatory" businesses differently from those which make long-term investments in the economy. Mr Miliband said he did not believe the PM was "serious about this agenda," telling Mr Cameron: "Let's judge you on your deeds and not your words."