Trio of male Olympians star as the new faces of Dunhill Matthew Pinsent, Iain Percy and Louis Smith strike a pose for British menswear label, Dunhill. Now that it's finally Twenty Twelve and all that, the race is on for British fashion and beauty names to bag the hottest athletes to represent their brands. Of course, Anna Kournikova aside, with traditional sport sponsorship looks don't factor as much - it's all about the podium finish. But as unhappy bedfellows sport and fashion try to rub along together for the greater goal of, well, just being involved somehow, it could all turn into an extreme version of the horrific ritual of team-picking at school. In other words, it's just SO not about being left with the ugly ones darling. First off the blocks were beauty powerhouse Proctor & Gamble who signed a trio of photogenic lovelies - Jessica Ennis, Victoria Pendleton and Keri-Anne Payne - to work as brand ambassadors. And not to be outdone, Dunhill have today announced the three Olympians they have selected to strike a pose for their latest 'Voice' campaign. Step forward retired rower and four-time Olympic gold medalist Sir Matthew Pinsent; two-time European Silver medallist and Commonwealth Games Champion gymnast, Louis Smith; and double Olympic gold medal-winning sailor, Iain Percy. The campaign, shot by renowned fashion photographer David Sims, pictures each of the handsome trio in their finest Dunhill togs, alongside quotes about what it takes to be a champion (hint: hard work, pain and sacrifice). Any other brands hoping to bag themselves an ambassador with model looks and an impressive score sheet had better move fast. Matthew Pinsent and Louis Smith