Fashion Fund Confidential - NYTimes.com January 26, 2012, 12:21 pm It seems hard to imagine that there is a great consumer desire for another documentary following the lives of impoverished fashion designers as they struggle to succeed. And yet I found myself oddly compelled by a new Web series that goes behind the scenes of the most recent CFDA/Vogue Fashion Fund competition, namely because the directors Ricki Stern and Annie Sundberg managed to pull back the curtain well beyond the typical gloss. The first episode of "The Fashion Fund," which had its premiere today on Hulu, begins with the predictable angst of applicants preparing to drop off their applications, and a lot of footage of sketching and sewing and making things. Where it gets interesting is about 17 minutes into the 23-minute episode, when the viewer actually gets to see how the normally secretive judging meetings unfold. (New episodes in the six-part series will be released every Thursday. The clip above shows a scene from the second episode.) In one scene, each judge makes a case for the applicants they want to be among the 10 finalists. Anna Wintour champions Joseph Altuzarra and Antonio Azzuolo. Jenna Lyons from J. Crew makes the case for the jewelry designer Dana Lorenz. Andrew Rosen supports Carlos Campos, and the retailer Jeffrey Kalinsky argues for Nice Collective, though the latter gets shot down by Ms. Wintour. "Well, this is just generic," Ms. Wintour says as she flips through a Nice Collective catalog. I mean, it's fine, it's not offensive. Mr. Kalinsky replies, "I don't know why you're so dismissive of Nice as opposed to Carlos Campos." Well, by the end of the episode, we know who won that argument.