Squinting at Gingrich's Slogan - NYTimes.com January 23, 2012, 5:28 pm On primary nights, while hardworking daily reporters are trying desperately to tally votes and crunch the exit polling, magazine guys like me get to watch TV and think about things like: "Hey, what is that on Newt Gingrich's campaign signs, and why are the letters so flippin" small?" And so, on the heels of my recent sit-down with Newt and my article on South Carolina for the magazine, here's a column on Gingrich's new slogan and what we should make of it.