Ann Curry's Look on "Today" Since arriving in June as an anchor of that venerable morning news program, Ms. Curry has wooed viewers, and in particular her style-besotted fans, with an authoritative presence, a dusky voice and a look that is nervier - and arguably more youthful - than that of her peers. In contrast to conventional anchors, Ms. Curry has turned her back on a mostly unspoken broadcasting dress code, trading in the darkly decorous suits she wore as a news reader, and the flak jackets she donned as a reporter in Iran, for brashly colorful shirts and girlish swing dresses. Hot colors have become her signature; she does not shy away from an eye-popping palette of flamingo pink, caution yellow and stoplight green. "She loves fashion, design and color, and she's willing to celebrate it," said Lisa Perry, whose dresses Ms. Curry often shows off on the air. Her tendency to stray from the newswoman uniform extends as well to her sleeveless sheaths, knee-baring dresses and elaborate details: cowl necklines and Morticia sleeves. The look is complemented by unfussy shoulder-length hair and footwear as varied as suede knee-high boots, open-toe sandals and cobalt-tone pumps. Inevitably, such departures provoke chatter on the Web. In September, the Huffington Post awarded Ms. Curry a spot on its list of 10 most stylish anchors and reporters, alongside the likes of Erin Andrews of ESPN, who once braved the airwaves wearing a sheer leopard-patterned shirt, and Alina Cho of CNN, who dances on the razor's edge in halter tops and bubble skirts. Ms. Curry, too, occasionally flirts with the vanguard. The goth-ish slate-colored dress she recently wore on the show prompted Jezebel, the feminist Web site, to wonder, "Did she rifle through Carine Roitfeld's closet?" before offering an appreciation of her elegantly wayward style. And the online edition of Lucky magazine urged readers last summer to "Shop her look," offering variations on the pink-and-red frock Ms. Curry wore for her anchor debut on "Today," a look Lucky's editors were swift to anoint as "minimalism at its best."