Alshaya rescues La Senza in pre-pack deal Alshaya, which is an international Franchise partner of a number of British retail brands and owns stakes in Next, Debenhams and Mothercare, said it plans to invest about £100m in the La Senza business. Executive chairman, Mohammed Alshaya, said: "We are... saving jobs, protecting a great brand for consumers, and strengthening our UK presence and links. This is a strategic investment for us and a positive addition to our extensive international retail portfolio. This is the first step in a long-term commitment to developing the La Senza UK business, which we believe has great potential. The Kuwati retailer already operates three La Senza stores in Russia on a franchise basis and works closely with Limited Brands, the US retail group which owns the rights to the La Senza and Victoria's Secret lingerie brands, in the US. Richard Fleming, joint administrator at KPMG, said Alshaya deal was good news for the company given the "negative economic pressures faced by retailers in the UK."