Sega unveils urine powered console Sega has unveiled an unusual console it hopes will capture a niche in the Japanese market. The $2,000 "Toylet" is controlled by the users urine, which is aimed at a target in the centre of the pan. One of our planners wondered whether we could turn urine - you know, pee - into a game. "After putting our heads together, we came up with the concept that men, you know, have their own built-in games controllers," said Hirotaka Machida, the console's lead producer. The product, which comes with five games, is operated by the speed and volume of water passing through a series of sensors. The Toylet has been a surprise hit in pubs and restaurants frequented by older customers, and within weeks of being released have sold in their hundreds to chains throughout Japan. "I look forward to standing there and seeing how much comes out, you know, how much you've got in you," one elderly customer, Ishii Shirai, said at a pub in northern Tokyo. Aware of the possibility of users showing off, Sega have fitted the device with an infra-red sensor, which cuts off play if the user strays too far from the unit.