Maybe It Fits Better in a Tweet? January 11, 2012, 1:24 pm As readers may have noticed, I wrote here this week about CleanEdge Power, FlexEnergy, SolarReserve and BrightSource. Is there a corporate branding consultant somewhere who specializes in energy companies and doesntlikespaces? Actually, it's not just energy, and some of these changes long predate that cruel modern redactor, Twitter. Corporate America has going through some kind of Ellis Island of name changes over the last 40 years, with the trends shifting from decade to decade. When American Can peeled off its label and became Primerica back in antedeluvian 1987, we noted that that International Harvester was already Navistar International and United States Steel Corporation was USX. In fact, X is still a popular letter: a new rocket company evidently thought SpaceX was catchier than New Rocket Company, or Fly Me to the Moon. But energy companies seem particularly fond of smashingthingstogether. FirstEnergy, an Ohio-based conglomerate, and KeySpan (which acquired the assets of the former Long Island Lighting Company, which at least had a pronounceable acronym, Lilco) jump out. Some are concatenations of not quite individual words, like Ameren (formed from Union Electric Company and the parent company of the Central Illinois Public Service Company) or MidAmerican Energy Holdings. MidAmerican owns energy companies around the country, including another concatenation, PacifiCorp, which operates in Oregon, Washington and California. Readers, is the space between words doomed to extinction? Can the trend be arrested, or should we shrug and embrace it? We invite your suggestions for corporate names in the energy sector.