Event planner not blue over Beyonce's baby BOSTON, Jan. 9 (UPI) -- Boston-area event planner Blue Ivy has been inundated by calls since pop star Beyonce and rapper Jay-Z gave the company's name to their newborn daughter. Veronica Alexandra, owner of Blue Ivy, said Beyonce must have known about the company before the baby was born because her site would have been the first one that popped up when someone Googled "Blue Ivy," TMZ reported Monday. Alexandra said she would love to plan baby Blue Ivy's milestone celebrations "Clearly, great minds think like," she told TMZ. Blue Ivy Carter was born Saturday in New York at Lenox Hill Hospital, EW.com reported. Jay Z's real name is Sean Carter.