On "All Star Dealers," Sports Memorabilia Rules - Review "All Star Dealers," a sports-memorabilia addition to the bloated auction/pawnshop/storage locker subgenre of reality television, should have been a winner, with endless stories to draw on and a built-in fan base. But rather than find its own formula, it was content to borrow from existing shows, and it borrowed all the wrong things. The series, which has its premiere on Tuesday night on the Discovery Channel, follows the activity at Grey Flannel Auctions, a memorabilia dealer and authenticator in Westhampton Beach, N.Y., run by Richie Russek and his sons Michael and Darren. They make the common reality show mistake of playing to the cameras rather than just doing their jobs, and since they're wooden as can be, this has a deadening effect. What really kills the concept, though, is that the series focuses on whether Grey Flannel is making money on particular transactions rather than on the memorabilia and the stories behind them. This is a lift from shows like "Auction Hunters," but those have central characters with personalities, so you are actually interested in how they made out. And those shows take the time to give you the stories as well as the bottom line. In the "All Star Dealers" premiere, in contrast, the supposedly game-used football jerseys that take up one segment of the show arrive by mail, and we're told nothing about how the owner came into possession of them, which for a sports fan would be half the fun. Nor do we learn who ends up paying almost $4,000 for the jersey that turns out to be authentic. All we see is the authentication process, which is interesting but clinical, and the net results for Grey Flannel. Sorry, guys, but we don't actually care whether you made a profit; tell us the danged stories behind the merchandise. Much of the rest of the premiere is taken up by a visit to a storage locker full of junk accumulated by the insufferable Dennis Rodman, who was annoying back when he was a National Basketball Association star but now is both irrelevant and annoying, which is far worse. Mr. Rodman himself makes an appearance, but if that's the best this show is going to do in terms of trotting out actual sports stars, I don't like its odds. All Star Dealers Discovery Channel, Tuesday nights at 8, Eastern and Pacific times; 7, Central time. Produced for the Discovery Channel by Fly on the Wall Entertainment. Allison Grodner and Rich Meehan, executive producers; French Horwitz, executive producer for the Discovery Channel.