World of Warcraft servers go on sale for charity World of Warcraft players choose a "realm," one instance of the landscape containing a limited number of characters so popular locations are not swamped with hundreds of thousands of orcs, dwarfs and wizards all trying to play through the same scenarios at once. Some players become emotionally attached to their particular realm, and Blizzard hope they will be willing to pay hundreds of dollars to own the chips and disks that created the scenes of their online lives. Each server is marked with the realm it was used to host, allowing bidders to be sure they are buying their own favourite. Mike Morhaime, CEO and Blizzard Entertainment, said: "World of Warcraft realms are like the virtual neighbourhoods of the game's community. They contain the spaces where millions of players have made friendships, forged friendly rivalries, and created lasting memories. Each winner in this auction will own a small monument to those collective experiences. The best part is that this auction benefits a great charity doing tremendous work in helping children from the U.S. and around the world.