Davos 2012: Cameron calls for new and ambitious ideas on trade after Doha 'failure' Last year, at this very forum, world leaders called for an all out effort to conclude the Doha round in 2011. We said it was the make or break year. It didn't work. Mr Cameron called on Europe to sign bi-lateral free trade agreements with India, Canada and Singapore finalised by the end of the year, claiming that they could add €90bn (£75.4bn) to European gross domestic product. He also urged Europe to look at options for agreement between the EU and the US, where a deal could have a bigger impact than all of the other agreements put together. Next, let's be more creative in the way we use the multilateral system. That does not mean turning our back on multilateralism. On the contrary, we need the continued work of the WTO to prevent any collapse back to protectionism. But it does mean going forwards, perhaps with a coalition of the willing. This would mean countries who want to, could forge ahead with more ambitious deals of their own. There are some proposals out there already -like the Trans-Pacific Partnership. And why not an ambitious deal between Europe and Africa? This is a bold agenda on trade which can deliver tangible results this year. And I am proposing that we start work on it immediately. All these decisions lie in our own hands," he added. German Chancellor Angela Merkel told Davos on Wednesday that one of the pessimistic signs of the last year was the failure to conclude the Doha talks and signs of a return of protectionism.