A Composer (DJ Dave) Takes "Organic" Approach to Viral Videos DJ Dave from his "Whole Foods Parking Lot" video. ON a walk down Main Street in Santa Monica with David Wittman, everything suddenly looks like a kooky California cliché. The young women in Lululemon pants prancing into the raw-foods cafe. The guy with the "Ask me about my divorce" T-shirt. The "coexist" bumper sticker on the back of a Prius. It was while driving a Prius last spring that Mr. Wittman, also known as DJ Dave, first brainstormed an idea that made him a YouTube sensation. He was approaching a parking space at his local, socially responsible supermarket when another driver stole his spot. Mr. Wittman, 37, who makes his living writing background music for commercials, busted out with the phrase that became an ironic hip-hop hook of 2011: "It's gettin" real in the Whole Foods parking lot." The accompanying anthem and video, with its faux-gangsta send-up of organic style ("I try to calm myself. I've been on edge ever since they took Kombucha off the shelf.") has drawn more than 3.5 million views. Now, Mr. Wittman and his viral-video cohorts at the Fog and Smog collective (the team is from San Francisco and Los Angeles) have a new rap and a new beef - limber women who do yoga and the creepy guys crowding their mats in class. With lines like "I wanna fly your whole posse to," the "Yoga Girl" video, viewed more than 600,000 times on YouTube, showcases Mr. Wittman's sharp eye for what will look ridiculous five minutes from now. "I ask myself, "What's going to be the neon clothing and bicycle-shorts-as-fashion of this generation?," " he said. Vinnie Marino, a Los Angeles yoga guru whose packed class is featured in "Yoga Girl," said: "Dave captures what's silly but also true about how we live on the west side of L.A. All this running from yoga to Whole Foods to get your ginger-ade Kombucha and quinoa. It's definitely my life. Mr. Wittman, who is from Berkeley, had a respectable music career before all this. He has won Cannes Lions for his scoring work and recently remixed "Whatever Lola Wants" for the popular Pepsi commercial featuring Sofia Vergara and David Beckham. So, when Hyundai hired him to appear as his DJ Dave character in a series of holiday ads, Mr. Wittman was amused when followers on Twitter called him a commercial opportunist. "The reality after 12 years in advertising is that I sold out so long ago, I'm trying to sell back in at this point," he said. Mr. Wittman understands how short the shelf life can be for viral sensations but is optimistic he can keep his career local and sustainable. "There's so much absurdity in Los Angeles," he said, as a woman in a BMW rolled through a stop sign while chatting on her iPhone. He is writing a new song about the obsession with wired gadgetry and another about self-important cocktail culture. He said, "The chorus goes: "Hey Mr. Mixologist. Did you have to go to college for this?" " Pointing out the ironies from a knowing perspective may suggest that Mr. Wittman is above it all. He is not. "In all these songs, I'm calling myself out," he said. I'm totally one of these organic chicken people.