Museum of Contemporary Art to Create Original Programming for YouTube January 18, 2012, 3:35 pm Joining its hometown industry and betting on the success of YouTube's new initiative to promote original content, the Museum of Contemporary Art in Los Angeles announced that it would start an online video channel in July featuring news and talk-show programming, among other art-focused shows. MOCA TV, as the channel will be known, will be the first contemporary-art channel to be included as part of YouTube's plan, announced last October, to move more aggressively onto the turf of network and cable television by creating dozens of channels featuring comedy, sports, music and other kinds of entertainment. YouTube, a unit of Google, has already announced programming partnerships with the likes of The Wall Street Journal, Thomson Reuters, and WWE, the wrestling producer, as well as the production companies of celebrities like Madonna, Rainn Wilson, and Shaquille O'Neal. The museum's plans include a documentary-style show about street artists; a weekly news roundup to be called the Art News Network; an "MTV Cribs"-style show that visits artists" studios; an educational series called MOCA University; an art comedy series; and a show hosted by the antic video artist Ryan Trecartin, described as a "post-reality and talk show." "Contemporary art is the new international language, unifying leading creators across art, music, fashion, film and design," said the museum's director, Jeffrey Deitch, who will serve as the channel's executive. MOCA TV will be the ultimate digital extension of the museum, aggregating, curating and generating the strongest artistic content from around the world for a new global audience of people who are engaged in visually oriented culture.