Steven Meisel spoofs QVC for Vogue Italia Steven Meisel knows how to laugh at fashion: he's mocked advertisers for W magazine and has now turned his lens on the shopping network, QVC, for Vogue Italia. Steven Meisel's spoof of QVC, the TV shopping channel, is pitch-perfect: this is what television shopping would look like if the clothes were Chanel, Alexander McQueen, Prada and Gucci modelled by supermodels Joan Smalls, Natasha Poly and Karlie Kloss. Steven Meisel pokes fun at fashion's advertisers The shoot, called 'The Collections on IVC' appears in the February 2012 issue of Italian Vogue , and Meisel created this genius video on Vogue.it (complete with supermarket musak) to go alongside it. "Graphic Glamour, customer favourite" the screen graphic says of Gucci's new collection, "Art Deco looks now available in gold black and white." Though the next line which reads "Payment installments now available," spells out that this really is fantasy land. Vogue describes the shoot as "an artistically ironic simulation of telesales programs, nowadays much in vogue in the United States. Where cult garments and must-have accessories, from purses to shoes, to the most sophisticated jewellery, are presented by It-girls and chic ladies. Luckily for our battered bank balances, shopping channels can only dream of being this chic. The 'IVC' hosts flog Moschino's 'Matador Chic' spring/summer 2012 collection To see the shoot in full visit Vogue.it