Waitrose hits £200m weekly sales at Christmas Mark Price, Waitrose chief executive, would not speculate on which rivals were losing market share online. "The reality is that we don't know yet," he said. We shipped 46,000 grocery orders in the Christmas week - that compares favourably with the big players. Online sales now account for 3pc of Waitrose's total revenues and Mr Price said the group was targeting a 5pc to 7pc share in the years ahead. Mr Price said the retailer achieving the £200m mark for the first time was down to the success of the chain's Everyday Waitrose range as well as "people just spending more at Christmas." He said he expected the success of products such as Heston Blumenthal's Christmas puddings to have helped Waitrose "outperform the competition" over the festive period. The puddings were so popular that many were resold on eBay at hefty mark-ups. "It shows a certain entrepreneurial nous," said Mr Price. Asked whether profit margins were being sacrificed to power sales, Waitrose's chief executive claimed they were broadly in line year-on-year. "Our plan isn't to hit gross margin," he said. We're getting a lot of extra volume through and we can invest that in price. Echoing the view of other retail chiefs, Mr Price said official inflation figures of 4.8pc were out of kilter with what Waitrose was seeing in store. I'm not sure I recognise the figures. We've seen inflation of 2.1pc in Waitrose and have invested £20m in price," he said. Waitrose said bestsellers over Christmas included high-end Plumpie turkeys, goose fat potatoes and Christmas puddings.