Alexa Chung styles Superga's new campaign The poster girl for British fashion, Alexa Chung, styles and stars in the new spring campaign for Italian footwear brand Superga. Alexa Chung's bid for fashion world domination entered a new phase today, with the news that she will not only reprise her role as the face of Superga for their spring/ summer 2012 mainline collection, but also impose her fêted creative vision upon the brand. See Alexa Chung's greatest fashion hits Savvy Superga signed her up as the face of their highly successful centennial campaign for spring last year, but second time around they are employing not only her nubile limbs - but her stylist's knack for assembling quirky ensembles to peddle their rubber-soled sneakers. The brand's brief was simple: "Go create." And go create Chung did, taking her unique brand of hipster chic on the road with celebrated photographer Guy Aroch to shoot the classic '2750' style plimsolls, styled in her own irreverent way. Here's one sneak picture from the new campaign - a nonchalant Chung humorously posing with a sneaker as a phone. But it's not the first time the TV presenter has been employed for her styling skills: last year her friends behind the unisex label Percival asked her to style their lookbook. So Chung can definitely add stylist to her creative CV which cites writing, modelling, TV presenting and DJ-ing as her glamorous day jobs. Alexa Chung turns stylist for Percival