Shoppers treat themselves to expensive wine Around 11,000 people attended tasting sessions in Majestic shops in November, a 20 per cent increase on the previous year. Customers were particularly keen on "classic" French wines, such as Bordeaux and Burgundy. One of the most popular lines that the retailer sold over Christmas was a Chateau Griviere for £7.99. Two years ago the classic French regions were in freefall. But people have rediscovered the basics from the region. To have a Bordeaux as one of our biggest selling red wines is incredible," said Mr Lewis. He said that French wines account for almost a third of Majestic's wine sales. Other big sellers were Italian Fiano, which is a step up from the popular Pinot Grigio range. New Zealand Sauvignon Blanc also sold well. "The main theme is that people are becoming more knowledgeable and more selective," said Mr Lewis. Overall, Majestic said that sales rose by 8.4 per cent over the nine weeks to January 2. The average amount spent on wine in supermarkets is around £4.80.