Video: CES 2012: 3DTV competes against connected TV Adversely, if you are a mediaphile and you are building a great theatre room, we want to offer a television for that too. Sony, Japan's leading consumer electronics brand, remains committed to its TV business despite predicting its eighth straight year of losses, with the company promising to keep the television the centre of the home. In Las Vegas, the company is showcasing its Crystal LED set with better contrast and a wider range of colours than liquid crystal models, "We have been making content for decades and making TV's for decades," explained Shawn Cassidy, of Sony Marketing. So we know how to make a TV look great. No one walks into your house and says, 'Look at all those millions to one and all those hertz, they look great.' You look at your TV and say 'Wow! Look at that picture. That is what we bring, wow! The 2012 International CES runs until Friday January 13.