Daisy Lowe gets into Marie Helvin mode for Lara Bohinc Celebrity model, Daisy Lowe, channels the '70s modelling legend in her latest campaign for accessories designer Lara Bohinc. Celebrity model Daisy Lowe has a new gig as the face - and curvaceous body - of luxury jewellery and accessories label, Lara Bohinc. The campaign images are, reveals the ever-stylish founder and creative director "Inspired by old Biba campaigns featuring cushions and fabrics scattered everywhere and girls plunged deep into their sofas, looking other wordly." But we have spotted another reference from the golden age of fashion: that of half Japanese, Hawaii-raised '70s supermodel, Marie Helvin. Top: Daisy Lowe for Lara Bohinc by Jon Compson; Bottom: Marie Helvin for Vogue by David Bailey. Lowe looks like a ringer for the former wife of photography legend, David Bailey, from her bold make-up, and striking dark, almond eyes through to the styling of the images: silk scarves fashioned into turbans, exotic flowers, statement jewellery... Read: Daisy Lowe's Playboy cover revealed In fact the pair have more than looks in common, having both starred as the face of Agent Provocateur, Daisy on a few occasions in her late teens and early twenties, Marie at the impressive age of 56. No doubt Daisy will be hoping to emulate the staying power of Helvin, not just her image. Left: Daisy Lowe for Lara Bohinc by Jon Compson; Right: Marie Helvin for Vogue by David Bailey.