Sofa King: adverts that fell foul of the watchdog In 2009, insurance firm Swiftcover was rubuked by the ASA for an advert featuring rocker Iggy Pop,in which he said: "I got it Swiftcovered. I got insurance on my insurance. The watchdog upheld a complaint after it was pointed out that Swiftcover refuses to cover people who work in the entertainment industry. Travel website Tripadvisor was banned from claiming that all of its hotel and restaurant reviews on its UK are real by the watchdog, who ruled there were insufficient mechanisms for preventing false or malicious comments from appearing on the site. In 2008, a Ryanair advert which showed a young woman posing as a scantily-clad schoolgirl alongside the text "HOTTEST back to school fares" was banned by the watchdog, as it would likely cause "widespread offence." Also in 2008, The Advertising Standards Agency (ASA) received 147 complaints about an Orangina advert in which animals wearing tiny bikinis gyrated around poles. In 2010, a Halloween radio advert for the adult clothing retailer Ann Summers was banned due to its content, which consisted of a sultry voice-over saying: "tight. Short. Low-cut. Ann Summers dead sexy Halloween outfits with £5 off. In stores, online and at parties . An Anne Summers spokesperson reacted by saying: ""The response has made us question - what is too sexy?"