Chrysler's 'Imported From Detroit' Lawsuit Is Going to Mediation March 19, 2012, 1:43 pm The automaker, whose 2011 Super Bowl advertisement featured the phrase "Imported From Detroit," has reached an agreement with Pure Detroit, a clothing company that printed the phrase on a line of clothing, to take the dispute to mediation. Pure Detroit won a preliminary injunction last June to continue selling the apparel, despite Chrysler's continuing suit. In its defense, Pure Detroit noted that the Chrysler 200, the sedan driven by Eminem in the Super Bowl spot, was not built in Detroit.