London Fashion Week label Jaeger bought out by Better Capital Better Capital buys out financially troubled London Fashion Week label Jaeger in £19.5m deal with British Fashion Council chairman Harold Tillman. Better Capital said in a statement it had bought the secured debt and a 90 per cent stake of the high-end fashion brand, which saw it profits fall by two-thirds last year as the downturn on the British high street took its toll. Jaeger was established in 1884 and today designs and sells menswear in addition to its traditional womenswear ranges, which are shown at London Fashion Week. The brand was most recently in the spotlight for designing the new staff uniforms at Kensington Palace. The company released the following statement today: 'The Board is pleased that Jaeger has a new owner in Better Capital, thereby securing the future of the business. The investment that Better Capital has provided will create a strong foundation on which to further develop our iconic brand. READ: Kensington Palace unveils new Jaeger staff uniforms Mr Tillman, the chairman of the British Fashion Council, made his fortune in the rag trade.