Burberry puts musicians in the frame British luxury label Burberry hits the right note with a new eyewear campaign starring the next generation of musicians. When it comes to advertising, celebrities sell. And so it would stand to reason that the bigger the celebrity, the greater the impact. Look through this month's issue of GQ Magazine for example, and you'll see Edward Norton as the front man for Prada LG, Jensen Button's steely gaze for Hugo Boss and the 'unconventional chic' of Adrian Brody for Lacoste. Stars fill the front row at Burberry Prorsum autumn/winter 2012 show One thing that has set Burberry apart over the past few years, however, is its focus on the next generation of superstars - the emerging talent of the various creative industries. For its spring/summer 2012 menswear advertisements for example, it chose to work with the British breakout actor Eddie Redmayne. Left: Sam Fry (Life in Film). Right: Music duo The Daydream Club. It has applied the same thinking behind a new multi-faceted campaign to launch its eyewear collection. Burberry's chief creative officer Christopher Bailey has enlisted the help of four British musical acts who will serve as the 'faces' of Burberry Eyewear this season. The participating bands are One Night Only, a five-piece outfit Yorkshire, the Brighton based singer-songwriter Marika Hackman, the Leicestershire duo the Daydream Club and Life in Film from London. Each has previously participated in the successful Burberry Acoustic project that launched two years ago and which showcases young British bands. Eddie Redmayne and Cara Delevingne get together for Burberry To support the campaign, one of the acts will release an exclusive track and exclusive music video each week this month. The tracks will be available for download from iTunes and the bands will go on to headline at Burberry gigs in Paris, Milan, New York and Sydney at the beginning of May. The collection itself is based on the classic aviator style shape which has been 'Burberried' with the addition of the brand's logo and iconic check on the inside of the temple. George Craig of One Night Only