Interview With Roma Boy Used for Inflammatory Swiss Magazine Cover As The Lede observed last week, a Swiss magazine attracted a torrent of criticism after publishing on its cover the photo of a young Roma boy in Kosovo pointing a toy gun at the camera with the provocative headline "The Roma Are Coming." The boy was the subject of a 2008 photo essay on Roma families who survive by sifting through a local dump in Kolonia, Kosovo, and selling the salvageable goods they find. In a blog post published this week, Chuck Sudetic, a writer for the Open Society Foundations, a grouping of more than 30 organizations overseen by George Soros, described tracking down the boy, Mentor Malluta, and getting his reaction after learning that an image taken when he was 5 was used this month to stir the fears of magazine readers in Switzerland. "He didn't tell his parents that someone had taken his picture, because he had no idea that someone had taken his picture," wrote Mr. Sudetic, a former reporter for The New York Times. He did not know about cameras or photographs or the World Wide Web.