Ivanka Trump's Turn on the Runway My favorite look from the Ivanka Trump fashion show that took place on the fifth floor of Lord & Taylor on Wednesday evening, before an audience of everyday customers and most of the Trump clan, was the one Ivanka herself was wearing, a loose and light orange blouse tucked into tight off-white pants with equestrian patches. It was a little strange, though, to also see a model wearing the same pants on Ms. Trump's runway. A lot of people appeared confused by what was happening at Ms. Trump's first fashion show for a moderately priced collection of mostly career-oriented clothes, since Ms. Trump sat in the front row as a guest, sandwiched between Donald Trump, her father, and Jared Kushner, her husband. Ivana Trump, her mother, who once inspired the headline "Ivana Be a Designer," when she started a fashion collection, was sitting a few seats down the row, applauding after every few looks. It was a bit of a circus, ending with all the Trumps, including Ivanka, her brothers, in-laws, possibly some cousins, standing up and giving Ivanka an ovation, which seemed overly generous for a first effort. Also, the clothes she showed are already available in the store. This said, you can't really argue with the Trump approach of self-promotion, and, according to an article in WWD on Wednesday, Ms. Trump is projecting sales of $230 million for her fashion collections this year, not including her fancier jewelry line. The collection she showed was fairly well grounded in contemporary fashion, including dragon prints on blouses and wrap dresses, some nice twin sets, and those equestrian jeans. Most of her clothes cost under $225, so she'll have to sell a lot to make that goal. Ms. Trump said that she was designing for professional women who are price sensitive, but want to look elegant. In stores, she said, "everything was a little bit juvenile in its approach - wooden shoes, a lot of glitter and Lucite heels - or it was ultra-dowdy. I wanted to find that place in between that was glamorous and elegant and polished. Actually, you can hardly go shopping these days without bumping into something Trump. It must be hard to compete in that family. "Well, my mother started it all," Ms. Trump said. And Melania is now designing costume jewelry, which she sells very successfully on QVC, but my father may be the most successful with what he's done at Macy's with ties and cuff links. Maybe I'll aspire to be like them all.