Madonna launches debut scent - Entertainment - ITN.co.uk It is almost like a right of passage for new celebrities on the scene, but despite being one of the most established names in pop, Madonna is only just launching her debut scent. The Material Girl walked the red carpet at a glitzy event in New York on Thursday to unveil Truth or Dare. Speaking to reporters she explained why it took her so long to join the long list of stars with their own perfume: "I'm not into doing a fragrance, and just putting my name on it. I love perfume and I wanted it to smell a specific way. Truth or Dare is a floral fragrance, balanced with woods and a scent of vanilla and caramelised amber.