A Hit Maker Bets Future Earnings on India Expansion Plan Insiders use outside money to make movies and television shows. That is the basic rule of Hollywood investment," Michael Cieply writes in The New York Times. Through a series of deals, Mr. Chernin and his Chernin Group have devised a system that will essentially be built on their own money, he writes: "It will immediately channel the future earning power of his Hollywood films and television investments into presumably much faster-growing media businesses," Mr. Chernin writes. The new enterprises include "Bigg Boss" producer Endemol India and others in Asia. In return, the company, based in Santa Monica, Calif., will get about $200 million for its next round of investments, Mr. Chernin writes. It is expected to include the purchase of a minority stake in both Endemol India, a major television producer, and Only Much Louder, a company that produces live and digital music in India. Mr. Chernin said he is for the moment less avid about China than India. Endemol India, Mr. Chernin said, could conceivably double its size in short order simply by duplicating its current roster of Hindi-language television hits, which includes "Bigg Boss," a version of "Big Brother," into versions for other Indian language groups. Tens of millions of Indian households with a single television, or none at all, he said, will become a vast new viewing market, as the government begins supporting the sale of cheap digital tablets. Indonesia, he predicted, will not be far behind. Still, the risks are obvious: Governments change, distant markets are hard to monitor, and the pursuit of rapid growth in new media is a constant effort to do what has not yet been done. Read full article here