Video: Lamborghini Urus unveiled at Beijing International Motorshow 2012 The annual Beijing International Automobile Show kicked off on Monday, with a record 1,125 vehicles vying for the attention of the world's biggest car market. Lamborghini, keen to cash in on the Chinese taste for bigger cars, unveiled the Urus, a luxury SUV (sport utility vehicle) concept car. Ford will quadruple its offerings in the SUV range over the next year, adding to its sparse China portfolio the Kuga, a Chinese version of the Escape, and EcoSport, as well as the larger Explorer. Ford Asia chief Joe Hinrichs, unveiling the four brand new vehicles, was confident of their success. We've done some research on it, a lot of people are buying an SUV for their second vehicle, when they buy a second vehicle, to have versatility, and have that flexibility with the vehicle. "Also people like the higher seating point, they like to see over what's going on in front of them, there's a lot of traffic, a lot of congestion, so they can see what's going on ahead of them," he said. Chinese consumers bought 2.1 million SUVs last year, an increase of 25 per cent and representing almost 12 per cent of total light vehicle sales, according to J.D. Power and LMC Automotive.