The fact that one of Britain's most exciting new design practices is named after a social research organization formed in the 1930s is not a coincidence. The photographer Theo Simpson and the graphic designer Ben Mclaughlin founded their London studio, Mass Observation, last year with a mission to examine everyday experiences and surroundings. Their expanding portfolio of self-published books and print editions investigates contemporary social, political and economical issues, with a particular interest in the built environment. On my Most Wanted list is a series of limited-edition prints entitled "Lesser Known Architecture." The series uses photography and printed materials to raise awareness of buildings, structures and architects that are currently overlooked by the public. The first print in the series, "132kv PL16 Terminal Tower," is Simpson's portrait of a British transmission tower. Disillusioned by a recent design competition for the redesign of electricity pylons, Simpson and Mclaughlin started researching the origins of the common steel lattice towers that dot the countryside. Through photographic documentation and exchanges with an expert whom they found online ("Believe it or not, there are online forums for people who like talking about transmission towers," Simpson explained), they learned that the British transmission towers were originally designed in the 1920s by the classical architect Sir Reginald Blomfield, who also designed an addition to Chequers, the house that became the prime minister's official country residence. Blomfield was inspired by the original interpretation of the word "pylon" as an Egyptian gateway to the sun to create structures that were more elegant than those that already existed. Simpson describes Blomfield's towers as perhaps the greatest prehighway, artificial addition to the British landscape. In appreciation, Mass Observation first published a 16-page silk-screened publication (which has since sold out) dedicated to Blomfield's towers before releasing the first print in the "Lesser Known Architecture" series. "I am most interested in roadside architecture," Simpson said. Things you may pass every day and not think about. The British landscape is rich with these structures. The second print in the series is of a hyperbolic paraboloid roof that Simpson spotted alongside the A1 highway near Retford, Nottinghamshire, when he was young. "This particular structure had been of interest to me since childhood," he recalled. When I researched it, I was fascinated by the story of the architect. Samuel Scorer could be described as a pioneer in the field of hyperbolic paraboloid structures and is cited by many of his peers as a figure of national importance. But despite this, it's hard to find many references to his work. The roof was originally designed by Scorer with the engineer Hanai Konyi in 1959 to shelter a garage. It was only after a few decades that walls were erected and it became home to a Little Chef chain restaurant. Although it was landmarked and saved from demolition in recent years, the future of Scorer's roof remains uncertain, as the restaurant is under threat of closure and the roof itself is in a poor condition. "The roof to me remains a very visible symbol of the lesser known slipping into obscurity," Simpson said, adding that Blomfield's relative obscurity "raises issues about practitioners working outside London - the dichotomy of provincial and nonprovincial. Some cite the localized nature of his practice, his desire to build in the place he loved, as the issue. Mass Observation hopes to correct this and other architectural oversights. Simpson's photography for "Lesser Known Architecture" is purposefully banal, to give the impression that the photographs are scientific, "as if taken by a surveyor." Each print in the series has the same dimensions (27.6 by 18.9 inches) and paper stock (Flora Avorio by Fenner Paper), but the single-color prints use different Pantone colors. Next, "Lesser Known Architecture" will focus on sound mirrors, the concrete structures that were built along coastal areas of England to detect enemy aircraft during World War I. Simpson's love for everyday roadside experiences is also finding expression in an forthcoming collaboration with Adam Murray, who edits the blog Preston Is My Paris. That project, "Road and Rail Links Between Sheffield and Manchester," will be published next month and exhibited at Son Gallery in Peckham, South London.