'Always on' Britons spend a quarter of their money online "Online shoppers are becoming increasingly mobile, no longer chained to their PC to buy goods and services," said Philip McGriskin, chief product officer at WorldPay. The way shoppers engage with mobile devices is also evolving and will drive the future of eCommerce as consumers look to purchase through apps, mobile websites and using their device on the move. Britain's mobile spending revolution is partly due to it having one of the highest rates of smartphone ownership, according to a separate survey from TNS, a research consultancy. Over half of Britons own app-enabled mobiles. Location-based services are also a fast growing trend, according to TNS. GPS navigation, finding nearby restaurants and looking for nearby deals were major reasons for using them. "We are really starting to see location based services "come of age." People are realising that sharing their location often offers some kind of reward in terms of a discount or deal," said James Fergusson, head of Digital and Technology Practice at TNS.