Beyonce unveils new Tumblr blog, tons of personal photos Given the heavily guarded world of Beyonce, those first photos of Blue Ivy Carter seemed surprisingly candid for the superstar. But wait until you see her Tumblr. Mrs. Jay-Z on Thursday unveiled a simple Tumblr blog as an extension of her heavily designed official website, which has revamped portals for album info and business ventures like her fragrances. The "I Am" Tumblr section is packed with intimate portraits of Bey and her family. This is my life, today, over the years -- through my eyes. My family, my travels, my love. This is where I share with you, this will continue to grow as I do," Beyonce writes in an introductory note. The snaps are kinda thrilling: Bey and Jay walking luxurious sands, candids of the "Single Ladies" singer getting dolled up, sister Solange rubbing Beyonce's then-baby-bump. There's also a video, below, that teases to the genesis of Blue Ivy's name. We woke up this morning and took a nice little walk and passed by this beautiful blue tree. I think it's Blue Ivy, which will be quite appropriate," she says, rocking Blue in the womb at the time. Forthcoming updates could include some intimate looks at B in the studio, as she's reportedly working on two new music projects, as well as set shots from Clint Eastwood's update of "A Star Is Born" and Ryan Murphy's female ensemble "One Hit Wonder" with Gwyneth Paltrow and Cameron Diaz. Beyonce and Jay-Z share adorable photos of Blue Ivy Carter Tom Cruise to lead Clint Eastwood's 'Star Is Born' with Beyonce? Beyonce announces post-baby concerts for Memorial Day weekend Photo: Beyonce at the 2011 Glastonbury Music Festival in Britain.