Mariano Rivera Tells Us What He Really Thinks About the New Yankees Cologne April 26, 2012, 4:43 pm Mariano Rivera may be a man of famously few words, but get him going about the new Yankees cologne he is endorsing and he... sort of talks a little. City Room was granted a semi-exclusive audience with the future Hall of Famer on Thursday afternoon as a sort of pregame to his appearance at Macy's Herald Square to pitch a few bottles of the fragrance that evening, and Mr. Rivera asserted the following: He has worn the cologne "a few times" and "definitely" likes it for its "essence." Thanks to the Zagat people for the sentence format on that one. Expanding a bit more about his feelings about the scent, Mr. Rivera pronounced it both "fresh and clean" and "breezy, masculine, very classic."` Mr. Rivera said he was intrigued when he first heard of the idea from Tom Butkiewicz, the chief executive for Cloudbreak Group, the company that developed the scent. I mean, we're talking about the New York Yankees. We're talking about the best team in sports," he said. That was an opportunity for me to find a way to launch the official New York Yankees fragrance. Mr. Rivera conceded that he does wear other colognes, and that he was uncertain how many of his teammates had embraced the scent. Asked whether he thought the cologne could enhance his on-field performance, Mr. Rivera demurred. "It has nothing to do with that," he said.