Georgia May Jagger and Pixie Geldof front Fashion Targets Breast Cancer campaign London models Georgia May Jagger and Pixie Geldof have come together to promote this year's Fashion Targets Breast Cancer merchandise. Following in the fashionable footsteps of Kate Moss, Twiggy, Claudia Schiffer and Sienna Miller, young London models Georgia May Jagger and Pixie Geldof are fronting this year's Fashion Targets Breast Cancer campaign. SEE: Georgia May Jagger channels Margaret Thatcher Captured in grainy black-and-white portraits by celebrated fashion photographer Ellen Von Unwerth, 20-year-old Jagger and 21-year-old Geldof are some of the youngest spokesmodels of the fundraising campaign, which is now in its 16th year. A host of high street retailers including M&S, Topshop, River Island and Warehouse as well as my-wardrobe.com have created bespoke FTBC pieces under style themes of 'Festival Fever', 'Royal Tea Party' and 'Seaside Promenade'. Friendship-style bracelets, scarves, bikinis and printed T-shirt tops form part of the mix, while Coast has created three Jubilee-inspired party dresses. 30 per cent made from sales will go to support the charity, which has raised £12 million since launching. IN PICTURES: gap-toothed beauties "Buy it, fight it, wear your support" instructs gap-toothed Jagger in a short promotional video on the FTBC website . Don't mind if we do... Pixie Geldof photographed by Ellen Von Unwerth Fashiontargetsbreastcancer.org.uk