Warburtons to sell bread to the French Warburtons is also expanding into Spain, where it will begin selling seven bread products from May, targeting British ex-pats through stores in Malaga, Alicante and the Balearic Islands. There is an opportunity in the wrapped, sliced bread market in France. Consumers are buying differently than they have done," she said. Whereas for us in Britain the wrapped sliced bread is an everyday staple, in France it has been the baguette. But when you have children to make lunches for and you have to go out to work, you can't necessarily go and buy your fresh baguette every morning.