Mobile operators row over 4G lobbying It has launched "4GBritain," a campaign which it says is designed to get stop Britain falling behind other countries such as Germany and the US, where next generation mobile networks are already commercially available. They offers internet access that is typically ten times faster than via 3G networks. Everything Every said its latest campaign was designed to speed up the introduction of 4G services acrosss the board, however, citing support from the Countryside Alliance and Virgin Media, among others. "4G will let people do more with their smartphones and tablets more quickly," it said on the 4GBritain website. It will support improved mobile services, productivity, commerce and ensure that many of the latest mobile devices work here in Britain. It will drive economic growth and create jobs, and unlock billions of pounds of private investment into the economy. Everything Everywhere added that it was "disappointing" that rivals "are falsely claiming that an as yet unlaunched website, being built to help stimulate awareness amongst the public of potential benefits of 4G, is in any way bad for consumers and the wider British economy." Ofcom called on all sides to act in the best interests of consumers. "Delays have been caused by legal challenges and threats of future litigation from various companies as they seek to defend their own commercial positions," the regulator said, While we recognise the need for companies to protect the interests of their shareholders, our role is to promote the interests of consumers.