Chain offers free pizza for Spanish orders DALLAS, May 23 (UPI) -- Dallas pizza carry-out chain Pizza Patron said it will distribute free pizzas June 5 to customers who place their orders in Spanish. Andrew Gamm, brand director at Pizza Patron, which has 104 locations, said the restaurant will give out free large pepperoni pizzas from 5 p.m. to 8 p.m. June 5 to customers who order in Spanish, USA Today reported Wednesday. Gamm said the promotion is designed in part to strengthen ties with the Spanish-speaking community, which he said makes up about 70 percent of the restaurant's customer base. He said the event is also about product sampling. Because we sell a $4.99 large pizza, many people presume it's not good. So, sampling is one of the most successful mechanisms we have to build our customer base," Gamm said. The promotion has drawn criticism from some groups. "It seems to punish people who can't speak Spanish, and I resent that," said Peter Thomas, chairman of the Conservative Caucus, which promotes English as the nation's spoken language. In public areas, people should be speaking English, and that includes pizza parlors.