Schiaparelli brand to relaunch - Telegraph Late fashion designer Elsa Schiaparelli's label is not only being celebrated with an exhibition, but with an entire new launch. As a new exhibition at the Metropolitan Museum of Art's Costume Institute in New York celebrating the work of the late Elsa Schiaparelli prerares to open to the public, it has been revealed that her iconic fashion label is set to be relaunched. IN PICS: See the 'Schiaparelli and Prada: Impossible Conversations' exhibition Diego Della Valle, the Italian businessman who owns the brand, told WWD that he has hired French model and actress Farida Khelfa to be the spokeswoman for the label, which closed back in 1954. Della Valle, who also owns the Tod's group, is thought to be on the hunt for a head designer. "The idea with Schiaparelli is to propose the brand with all its modernity, and represent dreams, art and all the most sophisticated things we can do," he said. Italian-born Schiaparelli was a visionary fashion designer who found fame in Paris in the 1920s with her innovative creations. Her surrealist designs were bolstered by her coterie of friends who included artist Salvador Dali and Alberto Giacometti. IN PICS: Celebrities at the Costume Institute Gala "This brand doesn't have to get involved in the frenetic world of numbers, accounts and dimensions, but it just has to express itself at its best" explained Della Valle. Schiaparelli closed her fashion house after it struggled to thrive during post-war austerity. Fittingly, Schiaparelli's headquarters will be housed at 21 Place Vendôme in Paris, the location of late designer's first atelier.