The Apprentice 2012, episode 12, review Yet his explanation took on a slightly crazed momentum, and was not helped by the fact that his pronunciation of "bar" called to mind a marooned sheep. As in Chocolate Baah, Chocolate Baah, do you see what I mean? The Baah, the fact that you could have a counter, and make it a Baah, you could personalise the chocolate, like a Baah, and order it at the Baah, Chocolate Baah. Both of them initially said baah-humbug to third team-mate Jade Nash's suggestion, "Sweet Thing." And yet, not only was that the one the trio plumped for, it was also Jade who, having been essentially and unceremoniously packed off to the kitchen by Adam, cheerfully developed their entire product range pretty much single-handed. Meanwhile, their rival team, Sterling, saw self-appointed PM Ricky Martin team up with the largely anonymous Tom Gearing. The former's primped sheen and the latter's gravity-defying bouffe have always suggested that these two are no strangers to male grooming, and, lo and behold, male grooming it was. But they, too, needed a name. "What about the word "dapper"?" asked Tom. "I do like the word "dapper,"" agreed Ricky. But they went with "Modern Gentleman" instead. Having developed the required choccies and unguents - Ricky looking sweetly in his element with a tiny essential-oil pipette in his hands and little white chemist's hat-ette on his head - both teams had to set up shop and impress a clutch of potential clients and undercover grooming experts. As entertainment, this section was the flattest, even if the undertaker-worthy packaging of Sterling's products was kind of amusing. Later, in the boardroom, it was Sterling who emerged victorious, in a reasonable if dull triumph of thorough business planning over chocolatey exuberance. But whom would Lord Sugar fire? With Jade as ever fighting her corner like a tabby cornered by mastiffs, Sugar decided that Adam's general lack of an eye for a product was leaving him out of his depth. Whereupon, Adam made what was without doubt the most charming, gentlemanly and dignified departure of this entire series, while the now four finalists retreated to The House to share a bottle of bubbly and - in all probability - privately wish hellfire upon each other as they claw their way towards next week's £250,000 prize.