Hugo Boss enlists Gwyneth Paltrow 39-year-old actress Gwyneth Paltrow is the face of Hugo Boss's latest fragrance. It seems (former?) actress Gwyneth Paltrow has had a career change of tack of late. What with keeping up her lifestyle blog GOOP, hanging out with Beyoncé and Jay-Z, doting on her family, and walking countless red carpets there's barely any time for movies any more - and that's before we've taken that rigorous training regime into account. We're actually struggling to remember the last film she was in... Gwyneth Paltrow on finding the perfect Oscars dress Paltrow's next venture is sure to keep her even further away from our cinema screens, but quite at home on billboards in magazines and on our small screens as it was announced yesterday that she is the new face of Hugo Boss's latest fragrance, 'Boss Nuit Pour Femme'. Boss's latest scent is slated for worldwide release in September this year and, as the signature scent of the Boss Black label, is apparently inspired by the classic elegance and sensuality of the little black dress. Paltrow will be joining Sienna Miller, Orlando Bloom and Jared Leto in the Boss Fragrance advertising family. Getting ugly: Gwyneth Paltrow to play Picasso's lopsided lover Paltrow has previously fronted a campaign for Italian leather company Tod's and is the current face of handbag label Coach and Swedish brand Lindex, and but it seems this latest role is perfect for her: "To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time - characteristics that I strive toward in my own life" the 39-year-old told WWD.