London 2012 Olympics: Call to ban sponsors from Olympic lanes Catherine West, chairman of London Councils" transport committee, has said commercial partners should use public transport instead. In all 30 miles of road within London will contain a Games Lane, which have been created to ensure competitors and officials reach events in time. However allowing sponsors access to these lanes - which will see many executives sweeping through the capital in a fleet of BMWs, has triggered huge resentment especially with ordinary motorists facing £130 if they use them. Speaking to the Transport Select Committee Ms West said sponsors would be sending a "very poor message" if they were to use the lanes to get to the Olympic stadium East London. "I don't see why they can't get the train which is a very good way of getting to Stratford," she said. The lanes were created to avoid the chaos which beset the Atlanta Olympics in 1996, where competitors struggling to reach events on time after being stuck in heavy traffic. Critics of the London arrangements fear that motorists will be caught in gridlock, although the restrictions have been watered down by Boris Johnson, the mayor. The changes will see the lanes suspended between the Olympics and Paralympics, ditching the original proposals which would have seen them in force for three months over the summer.