Ad deconstructed: Prada's "A Therapy" Client: Prada; Director: Roman Polanski; Territory: Cannes Film Festival/global;Verdict: 4/5 The quirky art-house flick that is actually a thinly veiled ad designed to go viral is the luxury industry's current campaign of choice; most with limited degrees of success. An exception premiered last week at the Cannes Film Festival. In A Therapy , Roman Polanski directs Helena Bonham-Carter and Sir Ben Kingsley in a delightfully wicked three-minute two-hander between a spoiled socialite and her shrink. Impeccably dressed in head-to-toe Prada, Bonham-Carter disrobes from her decadent, fur-trimmed, purple puffa coat and sinks to the couch in a state of comedic despair. As she ponders money, men and a "Daddy complex," her therapist becomes increasingly distracted by the garment hanging in front of him. Offsetting one another in a charmingly hilarious crescendo - the patient in raptures over her loneliness, the therapist enraptured by a coat, the clip culminates in the cry: "Doctor! What does it all mean? The diagnosis is that pleasure is always to be found in the theatre of the absurd. But who is laughing at whom? There is a nice touch of Prada's playful yet subverting eccentricity here, poking fun at wealth, excess and self-indulgence while subtly extolling it through the sheer beauty of the costumes and set.