Cape Town Shines in London LONDON - The walls are patterned with leaves, as if this were a spot of verdant, sun-kissed nature in a rain-soaked city. And in a way it is. For Hanneli Rupert has planted her African offerings in a pop-up store in the Shop at Bluebird - a multi-brand concept store in the London neighborhood of Chelsea. Ms. Rupert has brought over from her own Merchants on Long store in Cape Town more than a taste of her native South Africa. Alongside her own Okapi brand of bags, made from skins sourced from sustainable farms and each identified with a Springbok horn, a South African talisman, are the fruits of African designers she supports. There are tailored tribal print jackets, hip T-shirts and Liberty print scarves, their patterns hand-beaded. That handcraft goes too into an intricately beaded painting, a funky radio, enlisting silent auction bids, and Mohawk cuffs in bright colors from shocking pink through green, blue and yellow. Add lip balm from Allan Schwarz, bold jewelry from African Strings, a miniature perfume from Frazer Parfum and African exercise books from Sawa. The pop-up store is open through mid-June. "I moved back to South Africa after several years of living in Europe to start my Okapi handbag line," explained Ms. Rupert. "I am very interested in the "Made in Africa" brand and the challenges of creating a brand entirely made on one continent. "It was through doing this that I discovered several artisans who I felt could be given better representation locally and abroad," she continued. I also knew of African brands that were selling well internationally but were not available in Africa itself. I am very patriotic and this does tie into why I would only be interested in marketing African brands. There is also an ethical consciousness to my thinking. The shop owner has a humble approach, considering that she is the daughter of Johann Rupert, the executive chairman of the Swiss luxury goods company Richemont. Her own bags sell from £500, or about $800, but, apart from some sculpted silver from the London-based designer Patrick Mavros, the prices in the store are reasonable: the bold, patterned shoulder-throw sweaters from £220 are typical of fair demands for careful design and craft. The Bluebird concept store itself, in its striking Art Deco building at 350 Kings Road, is a temple of intriguing objects, the clothing mix including contemporary, urban and slightly off-kilter brands with a youthful chic, such as Guillaume Henry's Carven or the digital patterning from Peter Pilotto and the Spanish-born, British-based Emilio de la Morena. Paul Baptiste, the store's sharp-eyed taste maker, says that he sees a change in young shoppers, who are drawn towards craftsmanship and fine fabrics. The pop-up Merchants on Long store gave Mr. Baptiste the opportunity for a cross-cultural celebration. Guests from the young generation of British royal princesses to the Zimbabwean Chelsy Davy, a former flame of Prince Harry, came to party at the opening. Will Ms. Rupert take her project on tour? "I don't envision Merchants becoming a franchise," she said. But I would like to host more pop-up shops, and I am planning one in Lagos later this year.