'Duck Dynasty' Also a Power in the Ratings The Robertsons, a down-home Louisiana family and the stars of the A&E reality series "Duck Dynasty," may have earned millions of dollars from their duck calling business, Duck Commander, but now they can also claim to have drawn in a far more elusive prey: television viewers. On Wednesday, the Season 1 finale reached new series highs, with 2.6 million total viewers and 1.5 million viewers in the advertiser-beloved 18-to-49-year-old demographic. According to Nielsen data, it was the highest-rated non-sports cable program of the night. While the numbers were impressive on a night filled with competition - from broadcast finales to the NBA playoffs - "Duck Dynasty" is not yet in the same weight class as its fellow reality cable brethren, "Storage Wars" on A&E and "Swamp People" on the History Channel. Both of those series have reached the 5 million viewer plateau in the past year.