Uniqlo Sees Room for Growth in the U.S. Uniqlo's flagship store in Manhattan. The brand is starting aggressive growth plans at shopping malls that are expected to include 20 to 30 new stores a year over the next eight years. Many American retailers are cutting back at shopping malls. Chains like Gap Inc., Abercrombie & Fitch, Coldwater Creek and Talbot's say they have too many stores at too many malls. Hundreds of stores are on the chopping block. Now, that pain is being seen as an opportunity - for some foreign retailers. Uniqlo, the Japanese basics brand, is starting aggressive growth plans at shopping malls that are expected to include 20 to 30 new stores a year over the next eight years. In its first move, Uniqlo, which has three stores in New York City and one opening this fall in downtown San Francisco, has signed a lease at the Garden State Plaza mall in Paramus, N.J. The store will be in a space previously occupied by an Old Navy store. Other international retailers, from the low end, like Massimo Dutti and Topshop, to the high end, like the PPR brands Yves Saint Laurent, Bottega Veneta and Balenciaga, are also adding new stores in the United States. Over all, the retail real estate market is starting to recover from the recession. Rents rose in the first quarter and retail vacancies declined for the first time since 2005 as some companies opened new stores and expanded existing ones, according to the research firm Reis. "This is a country of shopaholics," said Faith Hope Consolo, chairman of the retail group at Douglas Elliman, who is handling inquiries from retailers in Australia, New Zealand and Canada about opening in this country. Overseas companies are looking to the American market because of relatively easy access to credit, fewer regulations than some other countries, cheaper rents because of the recession and the promise of getting Wall Street's attention, she said. And many shoppers here like the panache of clothing from abroad. "It's a fickle market here - the consumer always wants something new," Ms. Consolo said. Uniqlo is drawing particular attention because it has succeeded in selling basic and affordable clothing, a category that American companies like Gap and Old Navy once dominated. But it failed in a previous effort to expand into American shopping malls. In 2006, it closed stores in three malls in New Jersey it had opened in 2005. This time, company officials said, they have learned from their mistakes - most notably, a recognition that the Uniqlo (pronounced YOU-nee-klo) brand needed a bigger introduction in the United States. Last time, the retailer leased standard-size mall locations - about 7,000 square feet each - that did not distinguish the brand from competitors. The new Garden State Plaza space, by contrast, is 43,000 square feet, and it has external exposure, meaning Uniqlo's signs can be seen from a nearby highway and the mall's parking lot. "Our brand is still not a household name, so we need a bigger box than some of our competitors," said Shin Odake, the chief executive of Uniqlo's United States division. Well saturated in Japan, Uniqlo is now posting most of its growth overseas. Fast Retailing, the Uniqlo parent company based in Tokyo, said sales in Uniqlo's international division grew 68 percent to 84.8 billion yen ($1.07 billion) in the first half of its fiscal year, from September to February. Profits increased 45 percent to 11.4 billion yen for non-Japan stores in that period. Uniqlo posted a loss at its United States stores for that period, but analysts say the region is crucial for the company's growth. "They need to have a competitive positioning in the world's largest market," said Masafumi Shoda, an analyst at Nomura Securities, in an e-mail. Unlike other low-priced international brands, like Zara, H&M and Mango, which rush fashionable items into stores weeks after trends are seen on runways, Uniqlo's clothes are simple. There is "a strong emphasis on fabrication," said Faye Landes, a retail analyst with Consumer Edge Research.