Lovefilm signs exclusive film deal with Universal The multi-year deal will allow the Amazon-owned company to make films such as Senna and Kick-Ass exclusively available to stream during what is known as the second pay window. The second pay window means those using Lovefilm Instant, the service's streaming offering, will be able to see a film around six months after it has been released to Sky Movies (which has a lock on most pay-TV movie rights) after the cinema run has finished. The deal is a coup for Lovefilm as it goes head to head with Netflix, its US rival, which launched its on-demand movie subscription service in the UK at the start of this year. Jim Buckle, managing director of Lovefilm, said: "Lovefilm is proud to offer its members access to the highest quality content across multiple platforms from another of the world's most respected studios. NBC Universal is also Lovefilm's latest exclusive streaming deal in our quest to deliver the widest choice of content on as many platforms as possible. Additional Universal Pictures titles which are available to watch instantly in the UK include: It's Complicated, Nanny McPhee Returns, Leap Year, Green Zone, The Wolfman, Robin Hood, Scott Pilgrim vs The World, The American, Paul, Fast And Furious 5, Bridesmaids, Johnny English Reborn', Snow White and the Huntsman, Bourne Legacy, Dr Seuss The Lorax and Safe House.