A TV Travel Show Offers Challenge to Come Along To promote its new culinary competition, "Around the World in 80 Plates," Bravo and Infiniti have created a social media challenge that will give fans a chance to compete for plane tickets to destinations featured on the show, including Argentina, Italy, China and France. Part contest, part media tool, the challenge begins with a virtual race to promote the show on Twitter and ends in a literal race to one of 10 hidden locations across the United States, where one person will claim the prize. Each week, starting with the premiere on Wednesday, May 9th, users will be able to download a map of the United States from BravoTV.com. Each time a user tweets #80plateschallenge, the map will progressively zoom in, ultimately revealing the location of two plane tickets to the destination featured on the show that week. Fans can also find a clue about the location through Infiniti's Facebook page or Twitter handle, though the exact number of tweets they will have to make in order to zero in on the tickets remains unknown. "We're trying to keep the mechanics behind the gameplay semi-random so that you cannot calculate how many tweets it will take," said Ellen Stone, senior vice president of marketing for Bravo. When the location is finally revealed, competitors will have to leg it. The first person to reach the spot and find the plane tickets, on the windshield of an Infiniti JX, wins them. If the campaign succeeds, Bravo will have proved that it takes only the cost of two plane tickets to get the Twitterverse flying.