Street Cars Aimed at Desire Are No-Gos Life is short. Have an affair. So said ads proposed for Toronto street cars by AshleyMadison.com, a dating site that helps married people cheat. But the city's transit commission nixed the idea, The Globe and Mail reported, even after the company offered to subsidize transit fares. The ads didn't comport with community standards, the commission's advertising committee said. "E-mails are coming in hot and heavy" against the idea, one member explained.