Opening Ceremony opens London store with Chloë Sevigny Designers Carol Lim and Humberto Leon joined forces with best pal Chloë Sevigny for an Opening Ceremony London store opening - and confessed a love for Pret A Manger meatball sandwiches. An opening ceremony for cult store Opening Ceremony sounds a little trite, but that's exactly what happened last night in Covent Garden. Founded by Humberto Leon and Carol Lim in 2002, New York's hippest boutique, regularly named in the same breath as revered concept stores Colette in Paris and 10 Corso Como in Milan, was only ever available across the pond. As of this week, however, OC will be 'reaching out' to Londoners, finding a permanent home on King Street. Actress Chloë Sevigny was on hand to sing Leon and Lim's praises as the founders signed copies of their book last night, in between being mobbed by doting Japanese school-girls. Sporting a studded beret and black OC blazer, she recalled her first meeting with the design duo: "We were acquaintances - we always bumped into each other on the dance floor when we were a little messy. I loved visiting the store, and people were always asking me, 'When are you doing a fashion line?' I said that if I ever did do a line, I would want to do it with Opening Ceremony. Sometimes I wear Opening Ceremony head to toe - it happens all the time, in fact, and I'll send Carol and Humberto a text. People asked me why I did it [the line] - it's because I wanna frickin' wear it! Inside Opening Ceremony's London flagship READ: Opening Ceremony pops up in Covent Garden. In a Q&A chaired by super-blogger Susie Bubble and super-quiffed designer Henry Holland, Leon discussed how their collaboration came together: "I called Chloë up and said, 'Are you serious? Do you wanna collaborate?' and she said 'Yeah!'. Our collections are always about street wear, always about a sub-culture that we want to explore - we're just kids from the suburbs - and Chloë had amazing references. There's the peroxide side of Chloë and then the girly side. Our collaboration was quite girly - she had an incredible collection of ditsy Liberty prints that inspired us. This was back in 2004, before Liberty prints boomed, so Chloë was ahead of the curve. Chloë Sevigny, Rihanna and M.I.A. are all fans of Opening Ceremony. Photos: REX. Ahead of the curve, maybe, but Sevigny was at pains to point out that her collection was "definitely not sexy. My collections are always a bit 'off'," she explained. They're always a bit dorky. The [recent] collaboration with Vision, which was a not-very-cool streetwear brand, came about because I remember when I was a teenager my brother was a skater and he used to wear Vision. I wanted to hang out with all his hot skate-boarding friends, so I was thinking, 'Whatever happened to Vision? They tracked it down and the result was a capsule collection filled with cut-off sweat shorts and mildly geeky trainers. Inside the Opening Ceremony store Collaborations are a key part of Leon and Lim's vision - classic American brands such as Pendleton, Vision and even the Muppets have all received the OC treatment - and they are in solid agreement on the subject of their dream project: "We'd love to do an NBA basketball team - preferably the Lakers. We're huge Lakers fans," Carol admitted. Sevigny hollered in reply: she's a staunch Knicks fan. READ: The Sartorial Network: Opening Ceremony founders on their new role at Kenzo . As designers for Kenzo, how did Leon and Lim feel when they saw literally hundreds of Kenzo jumpers of their design peppering the streets of Paris during Fashion Week? "We still get excited when people wear our clothes," Leon said. We still geek out about it. I take pictures on my iphone when I see a girl wearing something! We are real nerds. And what cool new stores have they discovered in London? WI love Pret," Humberto declares. We have it in New York but it's not the same. The hot Swedish meatball sandwiches? We're nerding over those right now. A man after our own hearts.