Walther Arms picks U.S. marketing firm FORT SMITH, Ark., Oct. 2 (UPI) -- The U.S. subsidiary of Germany's Walther Arms has chosen Papagalos Strategic Communications, an Arizona advertising firm, as its U.S. marketing arm. "We are building a new team at Walther Arms," said Cyndi Flannigan, vice president of Sales and Marketing for Walther Arms Inc. In all areas of marketing and sales, we are assembling top leaders with extensive experience in the firearms industry who can bring fresh new ideas to the brand. From the top down, we are creating a new energy for the brand. We are creating a new Walther. Walther Arms Inc. was formed by Germany's PW Group, owners of Carl Walther GmbH Sportwaffen and Umarex, to handle the importation, sales, marketing, distribution and servicing of Walther products in the United States. "Walther is one of the industry's most powerful brands," said Nicholas Papagalos, president of Papagalos Strategic Communications. Amid a robust firearms market, Walther Arms is taking a more aggressive approach to distribution and marketing in the U.S.