Brad Pitt for Chanel: it's coming Brad Pitt's stylish new role as the first ever male ambassador for Chanel's iconic No.5 perfume is to be revealed later this month. It was revealed back in May that Hollywood actor Brad Pitt had been signed up as the first male spokesperson of Chanel's iconic No.5 scent, and now there's only 10 days or so left to wait until the fruits of his labour are finally revealed. A commercial overseen by Atonement and Anna Karenina director Joe Wright will break on October 15, and see the Killing Them Softly star fill the shoes of former Chanel No.5 ambassadors Nicole Kidman, Vanessa Paradis and Catherine Deneuve. READ: Karl explains Chanel's hula-hoop beach bag It is the first time in the fragrance's 91-year history that a man will front the scent's campaign, and while little is known about the theme of the commercial, Pitt talks in a way that makes the viewer assume he is talking to a woman, but it is then revealed he is addressing the scent. "To keep a legend fresh, you always have to change its point of view," Chanel Fragrance & Beauty president Andrea d'Avack told WWD . READ: Chanel spring/summer 2013 show report "We think very much that the perfume is a seduction between a man, a woman and the perfume" explained d'Avack. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level. Said 'investment' is thought to include a pay check of $7 million (£4.32m) for the 48-year-old's services. The print ads are due to break in the forthcoming November issues of the glossies but we'll be staying glued to our screens for Pitt's Chanel TV debut: Wright is the man responsible for the 'mini blockbuster' Coco Mademoiselle ads in which Keira Knightley zips around the streets of Paris on a motorbike.