Marvel goes pink for breast cancer awareness Pictures Comic book giant Marvel has partnered with Susan G. Komen for the Cure to raise awareness for an issue that gets less coverage during Breast Cancer Awareness Month, male breast cancer. In addition to special, pink-themed collectable covers, Marvel has produced a one-page advertorial alerting readers to the signs and risks associated with male breast cancer. This image shows Marvel's variant cover for Avengers #31. Credit: Marvel