Video: Red Bull Felix Baumgartner stunt worth 'millions' Austrian daredevil Felix Baumgartner leapt into the stratosphere from a balloon hovering near the edge of space 24 miles above Earth on Sunday, breaking as many as three world records including the highest skydive ever. The 43-year-old has worked with energy drinks maker Red Bull, which bankrolled his audacious jump, for over 15 years and the Stratos project was conceived as a partnership between brand and athlete. Mr Fraser said that what distinguishes Red Bull is it bravery; "to put so much money and activity" into one stunt in front of the watch world, which could have "gone very wrong." He added: "The product branding the put in place was relatively subtle, so you did see it but it wasn't overkill."