David Cameron: did you have to kiss Sam Cam? Well, tears nearly flowed - but not quite for the right reasons. For, at the end of his speech, as Samantha Cameron appeared next to her man on stage, suddenly out of nowhere, an elated Mr Cameron confusing the Tory Party Conference momentarily with his wedding day, planted a big juicy kiss onto his smiling wife's face. Trophy-wife syndrome seems to be spreading from the US to British shores. A huge "ewwwww" and a series of disappointed groans duly erupted across the newsroom. "Yuck," one of my female colleagues spat at me. I know he [Mr Cameron] wants to get us women on side and all - but seriously? Was that really necessary? Are we now living in America? And why did she [Mrs Cameron] do it? It doesn't bother or surprise me that our politicians are becoming increasingly American in their ways. It's an inevitability of modern politics - personality-led and media obsessed. But I draw the line at the "trophy-wife" act coming to these shores. To date, Mrs Cameron has done a brilliant job at retaining her independence and not playing the "wife game" too much throughout her husband's tenure. But through just one totally unnecessary kiss, the Camerons made mine, and many of my female colleagues" hearts sink. What sort of message does that send out to British children - especially young girls? One day you too can grow up to be a pretty thing on your successful husband's arm? Just a day after Julia Gillard, Australia's first female Prime Minister, delivered an amazing smack-down of the Conservative opposition leader, Tony Abbot, accusing him of being sexist and a misogynist - this type of PDA [public display of affection], couldn't seem more out of date and uncalled for. I really doubt and hope that a British female Prime Minister of the future would ever pull her husband on stage for a quick kiss. And they would get slated if they did. As for Mr Cameron, what was he thinking? Telegraph blogger, Dr Tim Stanley, writes of his speech: "Cameron is starting to really look and sound like a Prime Minister. I've always thought that his neo-Blairite "call me Dave" style devalued the office - all those rolled-up sleeves and noteless speeches making every event feel like a seminar in personal motivation. But simply by standing at the podium, keeping it serious and sticking to the business of government, he redefined himself as a statesman. Keeping it serious? Redefining himself as a statesman? So why did Mr Cameron have to seal it with a kiss? He may have stopped rolling up his sleeves, but Dave, did really you have to tenderly embrace your wife while at work in front of all your colleagues? And er, the rest of the nation too?