Why You Need a Great Logo Your logo is often the first impression you make on potential customers, so make sure it's a good one. For starters, make sure it's not too busy. If it contains a design, a business name and a tag line, that's probably too many elements, says Maryalene LaPonsie at Small Business Computing. Start with a simple but interesting image and font and get feedback from a lot of people before deciding whether to go with it. Study your competitors to see what they do and then try to differentiate yourself without going too far. And by all means, hire a professional designer; you don't want your logo to look like it was designed by an amateur. You may not wind up with the next Golden Arches or Olympic rings, but with any luck you'll get a logo that symbolizes what you do and makes a lasting impression in the process. Adapted from Does Your Business Logo Drive Away Customers? at Small Business Computing.