'Affordable' Vera Wang Spring 2013 Bridal Gown to Launch this Winter Designer Vera Wang revealed the latest line of affordable bridal and bridesmaid gowns that will be featured at 250 David's Bridal stores in late December or early January. White by Vera Wang first debuted in February 2011 in 150 stores. Her spring 2013 collection features bridal gowns from $628 to $1,698, including an "ombre tulle ball gown with sheer straps" for $1,348 (pictured).