Jemma Kidd cosmetics enters administration British model, make-up artist and aristocrat Jemma Kidd watches her cosmetics empire go into administration. It seems not even her celebrity ties could save Jemma Kidd's seven-year-old company from going into administration this week, which reported debts of over £2 million. Back in 2008, mother of two Jemma rode the recession wave by pulling out of national chain Boots and launching a diffusion brand. Her then financial director warned that the move would be, "cash suicide," but Jemma hit back saying "you live and die by the brand." Yes you do. So long goes her once fully booked make-up school and successful range of glow-giving products. Fans of the range, including most of the UK's beauty editors, need not worry because as Jemma tweeted: "It's so sad but it's not over. I was just too trusting. Light as air foundation will be back. Watch this space.