The Bond villain Henry Gupta called it his "law of convenient anomalies": if it looks too good to be true, it probably is. A made-to-measure suit for less than $500? Sounds a lot like a convenient anomaly, but that's exactly what the online men's clothing store Indochino is selling: just type in your measurements and three weeks later a slick white box with a crisp new suit turns up at your door. Now, for those who find standing half-naked in front of a computer with a pencil and measuring tape strange if not inconceivable, Indochino is introducing its Traveling Tailor - a pop-up-shop equivalent of the online offering. It's been hitting major cities across North America in recent months - Vancouver, Calgary, Ottawa, and Chicago and San Francisco in the United States - and today the concept comes to New York City. All this week the Grand Central pop-up will be matching customers with tailors and stylists who take measurements and lead them through a forest of fabrics, ties and pocket squares. "Men are treated like second-class retail citizens," says the Indochino co-founder Kyle Vucko. We wanted to build a shopping experience that's all about guys. Purchase or no, customers can leave the store measured up with an account on Indochino's Web site. After that, they can buy a whole wardrobe with just a few clicks on any device: desktop, smartphone or tablet. Though Indochino offers plenty of customization, from the obvious (lining and buttons) to the particular (jacket pockets and shirt cuffs), buyers who are especially particular about things like how much cuff they like to show are, for now, out of luck. Truth be told, the site is weighted a little more toward first-time suit buyers. But, says Vucko, "multiple sizes are coming. We want to be sure we can meet or exceed expectation. Because it's so hard to appraise a suit without touching its fabric, the pop-up is key. For the record, though: most of Indochino's suits are made with a medium-weight Australian merino wool; it won't make you sweat, but it will guard against a chilly wind surprisingly well. It's an all-around fabric, for men who don't have a revolving closet of suits. For those that do, there's the slightly pricier Vincero collection, made with Italian wool from Reda. "What we're doing at Indochino is delivering the best garment we can at the price an average guy can afford," says Vucko, who with his co-founder Heikal Gani has grown the business to serve over 50,000 customers since the site started in 2007. Shipping directly from the factory has allowed the company to keep prices low and quality high. And being a made-to-measure label allows Indochino the flexibility to react to what's happening on the market. This summer's movie scene was dominated by "The Avengers," so the label's summer collection, Superhero, was reminiscent of the sharp silhouette of Thor and the metallic sheen of Ironman. The fall collection, Deco, seems to be inspired by the popularity of "Boardwalk Empire." Instead of eyeing trends, the label looks at "what's interesting to guys and build[s] around that." The Deco line is nearly sold out - New York's Traveling Tailor will be last call if you're in the market for some 1920s flair. There are more Traveling Tailor pop-ups scheduled for next year. Can't get to one? Indochino will mail customers a $29 "tailor's kit" containing measuring tapes and 16 fabric swatches - the price of the kit is credited toward your next suit purchase. It's a worthwhile investment for the luxury of literally suiting yourself. Indochino Traveling Tailor pop-up shop, Grand Central Vanderbilt Hall, 8 a.m. to 9 p.m.; open through Oct. 29. Go to indochino.com.