Why Fujitsu's Floral Kiss laptop for women is ridiculous Cadburys is taking a step back to the nineties with gender-focused marketing. Who could forget this Flake ad? The Fujitsu Japan advert shows women prancing around with beautfilly painted - pink - nails, with nothing better to do all day than browse their pretty little laptops. If they used a man's laptop, they may break one of their nails. That would be awful. And so enter Floral Kiss. The Japanese answer to modern-day women. Fujitsu Japan's advert for this sweet and gentle little laptop, is, quite frankly, appalling. Apparently, if the advert is anything to go by, there are three types of woman this Floral Kiss laptop has been designed for. The first is a woman who spends most of her day in the kitchen. The kitchen. She is making tea (in a see-through teapot, very sexy) and uses her Elegant White laptop on the studio-like kitchen table, next to the sexy teapot. This is great as it means she can fit browsing online into her daily chores of washing up and cleaning for her man. Oddly, the whole video is shot in slow motion. The pretty woman gazes into her screen as if she is in love with it. Perhaps it fulfils her desires more than a man ever would. The second woman is a bit more with it. She visits a local café with her laptop. That's right, she's left the house and her kitchen. She's still walking in slow motion but this time, she means business. She is wearing a green top and has flowing hair. This time, she carries the Luxury Brown laptop. That's a more serious colour for a more serious lady. Again, she orders tea. Lunch would be too fattening after all, and we don't want to encourage young women to eat. Fujitsu Japan's feminine pink laptop for girls. Ah, how ... cute/ degrading (delete as appropriate). The third woman is my favourite. She's in the bedroom, wearing some sort of weird red poncho thing and a short skirt. She sits down on the bed with her laptop. Here takes place a slightly erotic tapping of keyboard keys while lying across the bed. Again, she is gazing into the Floral Kiss screen. Perhaps she is turned on. Perhaps she is expecting a kiss back. Here's the Feminine Pink woman using her Feminine Pink laptop. Oh, and here's the best part of the third woman's story. She is spending her day taking pictures of her perfectly painted pink nails, in slow motion, using her camera phone, and then uploading them straight away onto her Feminine Pink laptop. The nail colour matches the laptop. What a role model she is. Again it's all in some weird slow-mo footage that makes it look dream like. I was really hoping it was a dream. Surely it is a spoof designed to spur debate and reflect on how far women's rights have come since the days of the Suffragettes. I rang the Fujitsu UK press office, where the press officer (also a woman) actually laughed, when I mentioned Floral Kiss. She said, "oh, that laptop." She assured me it was a Japanese-only product that "would never be sold or designed in the UK." She had nothing more to say about it - only that is was a "non story." It may well be a non-story over here in the UK, as far as Fujtisu is concerned, as it is not selling Floral Kiss over here. But the fact this product is being marketed seriously in Japan, so I am told, seems like a pretty big story to me. Floral Kiss will be available in Japan on November 2.