"It's not super-innovative, it's not at all avant-garde and it's not about being trendy," says the 24-year-old designer Maggy Schultz about her line, Maggy Frances. Despite the fashion editor's never-less-than-new-new mind-set, the notion of Schultz's "versatile and thoughtful, but not all that creative, uniform dressing," might be the freshest news out there. The collection is made up of multiples of the same silhouette - skater dress, customizable skirt, hot pants, Italian-wool blazer, silk blouse and cashmere sweater - cut in a variety of prints, plaids and solid colors. "I became pretty unhappy with the way contemporary clothes were looking," recalls Schultz about her time doubling as a New York University student and stylist's assistant. Everything was so on trend that I couldn't necessarily wear anything in my own way without it being recognizable. No mistaking, there is nothing boring about the online-only offering: leafy Indochine printed brocade dresses and minikilts in every tartan color combination imaginable are just the kind of clothes that cool 20-somethings will see and want. Because they haven't been available en masse and outside of vintage stores until now. The odds that the Maggy Frances collection will remain off the map are unlikely. Already, Janina Joffe of London's East and Mayfair favors wearing the designer's fitted tartan blazers atop skinny jeans and brogues. And New York's resident D.J., Hannah Bronfman has made the cherry-printed minidresses her recent look of choice. So, who's next?