LVMH to sell fastest-growing fashion brands Groupe SMCP, which owns Sandro, Maje and Claudie Pierlot, has been put up for sale by L Capital, the investment group within LVMH. The company is co-owned with Florac, the family office held by commodities heiress, Marie-Jeanne Meyer, who is one of the Louis Dreyfus dynasty. Claudie Pierlot was integrated into the group in 2009 and relaunched to compete with power-houses such as Zara. For L Capital, the sale will further cement its position as an increasingly important driver of growth within LVMH. L Capital recently raised its third fund with a mix of internal and external money. It has been linked with possible bids for Christian Louboutin shoes, lingerie maker La Perla and high-end linen brand, Frette. Its mandate is to look for divisions that are too small, too alternative or do not have enough of a luxury positioning for a main LVMH group acquisition. Its portfolio also includes Gant, Pepe Jeans and Hackett Group.