Alexa Chung turns Factory Girl for Maje Award-winning style icon Alexa Chung returns as the face of Parisian label Maje for a second season. Alexa Chung has returned as the face of Maje for a second season, and she looks as nonchalant as ever. The style maven's first outing for the hip brand was for their autumn/winter 2012 campaign , in which she perfected the smoldering smoky-eyed, tousled hair look in a series of black-and-white snaps by Glen Luchford. IN PICTURES: Style Icon Alexa Chung's 2012 wardrobe The new spring/summer 2013 campaign sees Chung channel Factory Girl vibes as she lounges on giant cushions representing Parisian road signs. Shot by Craig McDean, the campaign was inspired by Chung's own laid-back style, and the former model's trademark bed-head bob and bambi-like legs are ever present. READ: Alexa Chung is working on her own fashion label Last December the model/presenter/front row face launched 'Majed by* ', a competition to allow three potential style icons to get styled by Alexa for a shoot that will take place in New York. The winners are yet to be revealed, but no doubt they'll be transformed into mini Alexas. Chung has a busy year ahead with her debut book - sorry, compendium of drawings and photo - set for release in September, and a rumoured clothing line also on the way (plus a myriad of fashion shows/parties/ hipster holidays to attend to).