Detroit motor show 2013: Honda Urban SUV concept Opinions were divided about the Honda Urban SUV concept at the Detroit motor show. It's looks were strangely finished and production ready, yet the car on the stand was a distinctly old-school concept, being made of glass-fibre and tape with no visible interior. Martin Winterkorn, VW's boss, and his gang of product-quality bods got shooed off the Honda stand when they tried to open the doors. Takanobu Ito, Honda's president, says he believes that the company's future lies in small cars and that about a third of his extraordinarily ambitious plan to produce six million vehicles by 2017 will be tiddlers like the Jazz or the Urban SUV concept. The Urban SUV concept will join a growing segment of the market and will be based on the next generation Jazz model. There's a new $800 million plant going into Celaya, in the Guanajuato state in Mexico, which will turn out Jazz and its crossover sister by the train load each day.