Celtic announce shirt sponsorship deal with Magners CELTIC have today announced a three-year sponsorship deal that will see Magners cider become the Parkhead side's new shirt sponsor from the start of the 2013/14 season. The cider firm, owned by Dublin-based C&C, also owners of Celtic's current sponsor Tennent's, is said to be working with the club to develop a range of initiatives supporting their partnership. Chief Executive Peter Lawwell said: "On behalf of everyone at Celtic, I am delighted to welcome Magners as the club's new shirt sponsor. This partnership is magnificent news, not only for Celtic but also for Scottish football. We are proud to be successfully leading Scottish football at home and in Europe. Managing director of Magners Tom McCusker echoed Lawwell's delight: "Magners is a premium brand with huge ambition both at home and abroad, available in over 40 markets worldwide including key cider growth territories like the US, Australia, Canada and Asia. There is, therefore, a great fit with Celtic Football Club who also enjoy great success and popularity domestically and internationally. Everyone at Magners is looking forward to working with Celtic and its fans over the coming years in what promises to be an exciting time for the club and our brand. The new deal will see Celtic and Rangers have differing shirt sponsors for the first time since 1999, and reflects a motion raised by Celtic shareholders at the club's agm last year to end the club's association with the Ibrox side. The board responded by warning that such a move would "seriously limit the number of potential sponsors available" but the Magners deal is understood to have been struck prior to the agm. No details about the deal have been disclosed but Lawwell did confirm that the new partnership will see an improvement on Celtic's existing £1.5 million per season deal.