Emilio Pucci designs tour costumes for Rita Ora Italian fashion house Emilio Pucci has created the costumes for Rita Ora's live UK debut, The Radioactive Tour. It looks like Rita Ora is aiming for the top of the fashion charts as well as the pop charts. Following in the footsteps of the likes of Lady Gaga and Madonna, the popstrel has enlisted a major fashion house to create the costumes for her first-ever tour, which kicked off in Manchester last night. IN PICTURES: Copycat Rita Ora steals Rihanna's style Peter Dundas, the creative director of Pucci, has worked with Ora to echo her signature "urban glamour" look in the elaborate stage costumes. Taking key themes from the brand's spring/summer 2013 collection, Dundas studied proportions and fabric to ensure Rita had the freedom to carry out her required choreography. "I was thrilled to design the costumes for Rita's 'Radioactive Tour', from the moment I met Rita we've had a great connection and doing something like this together felt like only a natural progression," said Dundas. The costumes have impact and flamboyance in a way that feels personal to Rita whilst staying true to the Emilio Pucci aesthetic. Peter Dundas' sketches for Ora's Pucci costumes READ: Rita Ora replaces Alexa Chung as the face of Superga 22-year-old Ora is quietly making herself known in the fashion world, replacing Alexa Chung as the face of cool trainer brand Superga, striking up a friendship with model-of-the-moment Cara Delevingne and becoming a familiar sight on the front row.