If James Corsellis and company have their way, Luxup.com is going to make it nearly impossible for anyone truly hungry for haute fashion not to score exclusive deals and memorable shopping experiences - long before they're available to the masses. The Web site, which sells selected designer products alongside a slew of bespoke excursions, is a virtual gateway into a world of luxury boutiques that is currently unrivaled. Indeed, when Luxup started two years ago, it was accessible by invitation only, catering solely to globe-trotting Chinese fashionistas sojourning in London. Now, Corsellis says, anyone can sign up to gain membership (it's free to join) and explore Luxup's offerings at shops in New York, Hong Kong and Macau, too. The array is pretty irresistible. Currently offered in New York, for example, is a chance to "jump the queue" and snatch a checked shirt from Marni that recently came down the runway as the creative director Consuelo Castiglioni's opener for the spring 2013 show. Equally compelling is a monogrammed version of Stella McCartney's Falalella tote. Thanks to Luxup, you can choose from quirky fonts that will mark it with your initials and make it a one of a kind. To purchase either, simply order a voucher and the item of choice will be waiting at the purveyor for you. But perhaps most distinctive are Luxup's V.I.P. shopping passes. Right now, you can purchase a trip to Belstaff's Madison Avenue boutique (it comes with money to spend) and a complimentary chauffeur will be dispatched to whisk you there and back. While there, the sartorial velvet rope will lift, giving you access to purchase key items from the heritage brand's spring collection before they are officially released for sale. The service doesn't stop there, Corsellis notes. We want the Luxup team to worry if it's raining when a customer is going shopping at Belstaff. So a staffer will call ahead and make sure to have an umbrella on hand, just in case. Corsellis laughs as he confesses that one of these experiences changed his life - or that of his wife's, to be more precise. Though shopping had always left her cold, Corsellis gave her a pass (hint, hint, gentlemen) to Balenciaga, where she had a delightful time browsing and buying. Corsellis says she's now dedicated to the brand, "which may not be so good for me," he says, chuckling, though it certainly led to the concept of offering a rewards program. Now, when a customer purchases a voucher to shop in a store or buy a selected item, they receive loyalty points towards a future purchase (one point for every dollar spent). Since many of the site's members are travelers, Corsellis says, "We think we are the first proper global reward currency." In another nod to the level of service, Corsellis notes that you never need worry if you purchase a shopping voucher and find nothing that tempts during your trip. An automatic refund will be granted immediately. "There is no smoke and mirrors," Corsellis emphasizes, just 14 covetable brands (with more to come this year) and a level of service so personal, it would be hard not to feel like royalty. At least for a few hours.