Apple results in quotes - Telegraph I want to take a moment and make a comment. I don't want to comment on any particular rumour, but I'd question the accuracy of any kind of rumour about our plans. I'd stress that even if a particular data point were factual, it would be impossible to interpret [the meaning] for our overall business. Yields can vary, supplier performance can vary, there's an inordinately long list of things that would make any single data point not a great proxy for what's going on. We put a lot of thinking into screen sizes and we believe we've picked the right one. On making a cheaper iPhone: "We're not interested in revenue for revenues" sake. We could put the Apple brand on a lot more stuff, but we don't want to do that. We have a great track record here, of the iPod doing different products at different price points and getting reasonable share for doing that. I wouldn't view those things as mutually exclusive as some might. On supply versus demand: If you look at the iPhone sales across the quarter, we were very constrained for much of the quarter on iPhone 5. As we begin to produce more and ship more, sales went up. iPhone 4 was actually in constraint for the entire quarter. Sales remained strong. That's how sales progressed along the quarter. On Apple's philosophy: The most important thing to Apple is to make the best products in the world that enrich customers lives. That's our high-order bit. That means that we aren't interested in revenue for revenues sake. That's not what we're here for. We want to make only the best products. We've had a great track record of iPod doing different products at different price points and getting a reasonable share. I wouldn't view the things as mutually exclusive. But the high-order bit is making a great product. On Apple's cannibalising its own sales: We know iPhone has cannibalized the iPod business. We know that iPad has cannibalized the Mac. Our strategy is to never fear cannibalization. If we do, somebody else [will cannibalize.] I see cannibalization as a huge opportunity. On what's next: Everyone at Apple has their eyes on the future.