Package holidays 'back in vogue' Now, holidays offered by travel giants such as TUI, owner of First Choice and Thomson, and Thomas Cook account for more than two-fifths of the market. All inclusive hotels can no longer be described as having "canteen-type atmospheres," he argues, while many Britons enjoy the certainty during these tough economic times that they can stick to their budgets and will be looked after if anything goes wrong. "When you look at our typical customers who take a package with us once a year, maybe every other year, they are not seasoned travellers, they are hard-working people who want a break in the sunshine," he said. They want peace of mind and not be screaming at each other when something has gone wrong. According to a recent note from Morgan Stanley, package holiday volumes grew 5pc between 2010 and 2012. "After many years of volume drops, the package holiday appears to be back in vogue," the note said.