Colgate profit climbs on higher prices, increased advertising Colgate-Palmolive Co. posted a higher quarterly profit on Thursday as it raised prices and used more advertising to entice shoppers to buy its toothpaste and other products. Colgate, which will cut about 6 per cent of its work force in a restructuring announced in October, said it had earned $598-million (U.S.), or $1.26 per share, in the fourth quarter, up from $590-million, or $1.21 per share, a year earlier. The latest quarter's results included $73-million, or 15 cents per share, in after-tax charges from the restructuring and costs from the sale of land in Mexico.