LA Art Book Fair coming to MOCA Geffen Contemporary this weekend A view of the MOCA Geffen Contemporary building in Little Tokyo. Brian van der Brug / Los Angeles Times / January 27, 2013 January 28, 2013, 8:00 a.m. Los Angeles has no shortage of activity for art buffs in recent days with two fairs recently in town, the L.A. Art Show and Art Los Angeles Contemporary, both of which ended their runs Sunday. This week, a third fair will open, but one will have a bookish twist. LA Art Book Fair will hold its first installment at MOCA's Geffen Contemporary in Little Tokyo from Friday through Sunday, with an official opening on Thursday evening. The event is free to the public. The fair is intended to be a companion to the annual NY Art Book Fair in New York. The event will feature booths from notable art magazines, publications, galleries and museums. Organizations will be attending from 21 different countries. Among the events scheduled for the book fair is a tribute to the late artist Mike Kelley, presented by the Gagosian Gallery. Kelley, who hailed from Michigan and lived in Southern California, died in early 2012 at 57. The fair is open 11 a.m. to 5 p.m. on Friday; 11 a.m. to 6 p.m. on Saturday; and noon to 6 p.m. on Sunday. The fair's opening evening on Thursday will run from 6 p.m. to 9 p.m. Two L.A. art fairs opening this week USC and L.A. Museum of Contemporary Art broach partnership