"Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to "Keep Moving": to empower people through mobile computing and communications," said BlackBerry President and CEO Thorsten Heins... Yes, Blackberry's Global Creative Director outed herself as an iPhone junky! a year ago. And yes, we're ashamed of ourselves for rising to the bait set for us by a less-than-$8bn market-cap company. Shame on us. Shame on us all. Shares were down 5.8 per cent at pixel. What can we say? They're so good-terrible at PR that we can't help but be impressed. Related link: Actual Blackberry Z10 review - The Verge