CES 2013: Samsung's TV interface revolution The world's largest consumer technology company made a series of announcements at the Las Vegas Consumer Electronics Show, including unveiling the largest ultra-high definition TV, at 106," and the new F8000 flagship set. Central to all its TV announcements, however, was a new interface that replaces the conventional "electronic programme guide," or channel list, with five screens that make internet connectivity central to the idea of television and will be the first thing users see when they turn on their Samsung TV for the first time. Users will swipe between screens on their TV as they do on tablets or smartphones. The new Smart Hub will begin with "On TV," will include what's on now as well as personalised suggestions for each viewer; separate homescreens, which users will swipe to with either gesture or remote control, will then cover on-demand movies and TV, photos, video and music from users" own collections and then also social features and Smart TV apps. New "S-Recommendation" tools will provide better suggestions, Samsung claimed. The company's president, BK Yoon, said "The content market is accelerating; people need easier simpler ways to find and enjoy what's important to them." Other new features announced included the use of more natural language to control TV. In a demonstration, a user asked his TV, "Anything good on today?" Other options included asking "Is there Premiere League on today?" Options could be chosen by saying , for instance, "Select the first one." Samsung's Joe Stinziano claimed that "Users no longer have to dig through the hundreds of channels." He added that personalised TV recommendation even analyse how viewing habits change throughout the day. Samsung is not the only company demonstrating personalised TV interfaces at CES, with both LG and Panasonic offering similar propositions. The firm stood out, however, because of its wider range of content availability, including a focus on regional and ethnic film and TV, as well as its more closely connected products. It also demonstrated, for instance, a connected refrigerator that can download apps and connect to a smartphone.