Facebook announces Graph Search tool for exploring your network Brian Bowman at 11:19 AM January 15, 2013 Facebook's just announced "Graph Search" is a more personal way to search for people, photos and pages. To me, this is a material change in the way people use Facebook and a fantastic evolution of their product. Until now, Facebook has been about maintaining existing relationships with people I know and people search has been very clumsy and nearly impossible. One challenge for Facebook may be the lack of depth in user's profiles showing expressed preferences, interests and likes. To offer a broader picture of a person's preferences, while saving that person time from repeating their movie reviews, music channels, favorite restuarants, a business needs to integrate the interest graphs from many social networks (amazon, echonest, netflix, goodreads, ESPN, etc). At LikeIt.com, we have found that 40% of people have < 40 likes in their Facebook profile making people discovery a challenge. Users of LikeIt.com log-in using their Facebook account and can share their favorite music, movies, books, hobbies and celebrities from Instagram, Twitter, LinkedIn, Google+, Photobucket, Flickr, Foursquare and Goodreads. We offer fun social games to encourage people to share their interests, which are fed into our recommendation engine to present interesting people from around the world. Please check us out http://www.LikeIt.com