Mark King, chief executive of Taylor Made golf clubs, urges US Tour to ignore USGA and R&A long putter ban King vows that Taylor Made, the clubs which are used more by the pros on Tour than the rest of their competitors combined, will keep making long putters regardless of the regulations. And he also pledges that if the long-mooted rule changes concerning the ball are introduced they will apply the same philosophy. Bifurcation is the new buzzword in golf and in King's mind two sets of rules - one for professionals and one for amateurs - are inevitable. "It's coming and coming fast," he said. If Tim Finchem [the PGA Tour's chief executive] says he's going to use all the USGA rules except the long putter rule, there you go. You have two sets of rules. The whole world, not just golf, the whole world is about innovation and consumers only want what's new and exciting. They don't want last year, they want new, innovative cool stuff and if we're going to stop that or limit that we're going to kill the industry not just equipment but the playing of the game. So if the USGA doesn't jump on board and lead this new way of golf, they're just going to be obsolete. And if Finchem goes ahead and leaves the long putter in, it's just the start. The USGA is going over the edge. Meanwhile, after winning his first title on the European Tour at the Qatar Masters, Chris Wood is targeting a place in the Masters. The Bristolian, who beat Sergio Garcia by a shot courtesy of a 12-footer for an eagle in Saturday's final round, will rise into the world's top 65 when the rankings are updated this morning. The 21-year-old has until the end of March to break into the top 50 to qualify for Augusta. Wood plays in this week's Desert Classic in Dubai.