Majestic Wine sales rise in challenging Christmas Majestic said sales were driven by a combination of new customers at the 16 stores it opened last year, and online sales, which it said had grown particularly strongly after it reduced the online minimum order to 6 bottles from 12 in June last year. Steve Lewis, Chief Executive, said: "While we saw encouraging sales growth over the period, the Christmas trading season was challenging with many consumers leaving their shopping until the very last moment."