Manchester United director role 'a long way off' for Sir Alex Ferguson as he hails Bayern Munich blueprint Speaking to the wider media ahead of tomorrow's Premier League encounter with Norwich at Old Trafford, Ferguson expanded on his theories, arguing that United are working towards what he believes is the "brilliant" Bayern Munich model by installing Sir Bobby Charlton as a director and a number of former players - including Peter Schmeichel, Andrew Cole and Gary Neville - as ambassadors. It's no problem having a replica of that for this club, who have had so many great players over the years and who are now ambassadors like Andrew Cole, Bryan Robson and Peter Schmeichel. There are quite a few of them here now and that's a role we should be using as well.