Fairfax rejig fails to deliver the oomph THE first rule of newspaper design is you can never please all the people all the time. The second is that it doesn't really matter much. This is true even when the redesign is part of a much more fundamental move, such as Fairfax Media switching The Sydney Morning Herald and The Age from broadsheet to tabloid - all right, compact, if you insist - a comprehensive repackaging of their products. The key thing about newspaper reading habits is that they are, well, habits. Regular buyers immediately know where to go to get their favourite bit: whether it be the comics, word games, crosswords, the weather page with its forecasts for cities across the globe where relatives might live, sports news or television programs.