Trailer Hitch: 'This is The End,' starring Rogen and Franco A shot from star-laden comedy "This Is The End," with James Franco and Seth Rogen April 2, 2013, 6:38 a.m. What if a disaster-movie sendup bred with a potty-mouthed Seth Rogen comedy and a James Franco-playing-James Franco Sundance-y experiment? The answer would be Sony's "This Is The End," to the question you may well not have asked. In the don't-call-it-a-"Pineapple-Express"-sequel from Rogen and creative partner Evan Goldberg, the apocalypse arrives during a party attended by a lot of famous young actors. That allows them to say and do the outrageous things as themselves, or at least as themselves under air quotes.