Companies can use Twitter and Facebook to make key announcements, SEC rules "One set of shareholders should not be able to get a jump on other shareholders just because the company is selectively disclosing important information," George Canellos, acting director of the SEC's enforcement division, said in a statement. "Most social media are perfectly suitable methods for communicating with investors, but not if the access is restricted or if investors don't know that's where they need to turn to get the latest news," he said. Personal social media accounts of individual officers or employees would probably not be considered appropriate venues for announcing nonpublic information unless investors are told in advance that the site may be used for such disclosures, the SEC said. A Netflix spokesperson said the company appreciated the agency's "careful consideration and resolution of this matter."