Seinfeld turns "nothing" into rerun gold 'That's gold, Jerry! Gold! Jerry Seinfeld and Courtney Cox in a 1997 episode of the sitcom Seinfeld, the comedy television show "about nothing," is certainly good for something. Following its latest round of licensing deals, the sitcom has generated a total of $3.1bn in syndication income since it was last aired on NBC in 1998, according to people familiar with the situation. Seinfeld was one of the biggest hits broadcast on the NBC network, running for nine years from 1989. Since then, it has generated enormous revenues, enjoying a blockbuster afterlife thanks to off-network syndication deals with local US channels. The latest round of deals - the fifth time that the show has been syndicated - brings total earnings from the show for co-creators Jerry Seinfeld and Larry David to $400m each, according to people familiar with the matter. The pair have lucrative profit participation deals with Warner Brothers, which owns the rights to the programme. The latest syndication round underscores the value that remains in the broadcast TV industry despite the threat from changing viewing habits. The show's profitability - syndication revenues are almost all profit because no costs are associated any longer with producing the programme - is impressive when compared to some media companies. Over the same 15-year period Electronic Arts, the video games group with a market value of $5.2bn, has earned a total of $2bn in net income. Seinfeld has made most of its money in syndication. The show has never been sold on Apple's iTunes platform and is unlikely to be made available as long as TV channels are still vying to broadcast it. Its enduring appeal on local channels such as K-DOC in Los Angeles - which shows an hour of Seinfeld every night - means it has attracted a generation of viewers too young to have seen it on NBC. Seinfeld was not an immediate hit when it was first broadcast in 1989, and the show took a while to build an audience. But it was topping the ratings tables by its fourth season on NBC, which is now owned by Comcast, the cable group. It became a Thursday night staple on the network, garnering high ratings and advertising premiums in a slot the network has struggled with since. Castle Rock Entertainment, a division of Warner Brothers, owns Seinfeld, which is distributed by Sony Pictures Television. Warner Brothers and Sony declined to comment.