My chance to get dolled up like Prince Harry - and it's terrifying The company, which has 15 employees, received funding under the Government's £50 million "Tech City" scheme, and is chaired by Lastminute.com founder Martha Lane Fox. Recently, its popularity has soared: 400,000 figures have been created online, with 10 a week being turned into real-life dolls. The toys (called "Makies") are aimed at both boys and girls, explains Sulka Haro, another of the company's co-founders, but customers range in age from eight to 80. The models conform to EU safety specifications and are incredibly durable - the nylon is the same as that used in Formula One car parts. "We can't compete with Action Man or Barbie, so we do something different," says Haro. Each doll takes about two weeks to make, so the team at the lab have kindly cobbled together a miniature version of me from some spare parts. Other one-off commissions include members of the Beatles and Angelina Jolie, with sculpted cheekbones and a waif-like body to match. Facial features are produced by a nifty online "slider" tool, which allows users to customise everything from eyebrow arch to eye colour, and guarantees that every doll is different. An astonishing amount of work goes into the figurines. In one corner of the workshop, fashion designer Eloise Norris is sewing clothes from a piece of flowery fabric. Every outfit - from leggings to tuxedos, ski suits to hoodies - is printed, stitched and ironed by hand. In another corner, Natasha Carolan, head of production, is glueing on wigs, popping in eyeballs and selecting accessories from neatly labelled drawers. "They're quirky outfits rather than skimpy Barbie clothes," she says. We do get some odd requests - like inhalers and hearing aids - but if customers want them, we try to make them. Prices for a Makie range from £59.99 to £99 (the app is free). "Cost is one of the things we're working on," explains Haro. Eventually we want these to be affordable for children. And, having harnessed such innovative technology, they don't want to stop at dolls. There really is no end to its potential. We've had requests for dinosaurs, robots and cars. As for other celebrity mini-mes, Roach has her eyes on Graham Norton, Beyoncé and Jay-Z, and Posh and Becks. Bearing in mind Prince Harry's grimace when he received his figurine, does she really think other stars would like one of their own? "I wanted to explain that," she laughs. I was demonstrating how to use the app, and there's a split second - when you're changing the outfit - that the Makie appears naked on the screen. I pressed a button and suddenly it had no clothes on. That's why Harry was making that face; not because he didn't like his doll.