'Staycation' back in vogue, claims hotel chain The trend, and its accompanying buzzword, first came to prominence in 2009, when the global financial crisis and weakness of the pound conspired to make overseas holidays less affordable. Recent summers have seen Britons returning to traditional Mediterranean destinations in large numbers, but Travelodge now claims that, despite recent poor weather, holidays at home are back in demand. Its annual holiday report, which featured a survey of 3,000 adults, revealed that 65 per cent of people would be taking a summer holiday in Britain this year - up from 41 per cent last year, and 35 per cent in 2011. Of those, 42 per cent will be spending a week somewhere on British shores, 15 per cent indulging in a two-week domestic holiday, while a third will be taking multiple, smaller breaks in the UK. The survey also claimed that London would be the most popular destination for a domestic holiday, ahead of Edinburgh, The Lake District, Cornwall, the Scottish Highlands, Dorset and Devon. Should domestic holidays really experience such a resurgence, it would boost the economy by £12 billion, according to Travelodge, with the average trip costing Britons around £400. The hotel chain would certainly be among those firms to benefit - it operates 456 hotels across Britain. Research by Barclays Travel Forum, however, would seem to suggest otherwise, however. A poll of travel industry representatives revealed that most thought demand for domestic holidays would decline this year.