I'm Kevin and I only need one name to be recognised as a pin-up KEVIN Rudd's new campaign posters use only his Christian name - and unlike 2010, he has now decided it is worth including the Labor Party on election materials. MOVE over Madonna, Cher and Rihanna ... there is a new mononymous poster boy on the scene. Kevin Rudd's new campaign poster hit the streets of Griffith yesterday and bears just a single word - Kevin. Mr Rudd's missing surname suggests his camp is trying to separate the affable local member from the damaging national figure who stood by as his colleagues fell on their swords less than two months ago in Labor's aborted leadership coup. But unlike his 2010 poster which had no party branding, his new one carries the Labor logo. After the fizzled spill, Mr Rudd said he planned to campaign with Ms Gillard, should she want him to. ALP branding was noticeably absent from Rudd's 2010 posters when the recently knifed prime minister then campaigned on "Standing up for the Southside." The new campaign signs appear to be another attempt to convince voters there is no hostility between the two. I think it is little secret that my surname is Rudd and that I am from the Labor Party. These have both been facts for decades," he said. Practically everyone in the local community calls me Kevin, so why not? Mr Rudd has previously refused to shoulder any blame for the debacle in March that claimed a number of senior figures, including Chris Bowen and Kim Carr. Having earlier promised to refrain from another leadership challenge, he decided to avoid a showdown with Ms Gillard. While the Prime Minister later said she would be campaigning with every member of her team "including Kevin Rudd," it remains to be seen whether the two will actually tour Queensland's key battlegrounds side by side. "Politics is one of those things where you get to a point, there's a resolution and you move on and that's what we're doing," Mr Rudd said in the aftermath of the fracas.