Xbox One will track viewers' TV habits and reward them for watching ads A diverse range of activities is included, from watching commercials to entire series, or "performing a specific action while watching video content." The last is likely to relate to the possibilities raised by the Xbox Kinect controller, which can track what users are doing and how they are moving about. The application says "Television viewing tends to be a passive experience for a viewer, without many opportunities for the viewer to engage or have interactive experiences with the presented content. To increase interactive viewing and encourage a user to watch one or more particular items of video content, awards and achievements may be tied to those items of video content. Producers, distributors, and advertisers of the video content may set viewing goals and award a viewer who has reached the goals. The application continues, suggesting that "By providing content viewing goals and awarding the viewer for reaching the goals, the present disclosure provides for an interactive television viewing experience. Additionally, by tying the awards and achievements to particular items of video or advertising content, viewers may be encouraged to increase their viewership of the content, thus increasing advertising opportunities. The plans are not yet officially planned for a specific product. In a statement Microsoft said, "Microsoft regularly applies for and receives patents as part of its business practice; not all patents applied for or received will be incorporated into a Microsoft product." Microsoft's plans for the Xbon One, however, included unprecedented integration of TV services, which the company says will address the increasingly fragmented living room entertainment systems with which many users live. Microsoft's Xbox 360 already uses a similar system of rewards, but its technology allows for less sophisticated surveillance of users.