TUI Travel grows UK market share as Britons seek sun TUI, which earlier this year aborted talks with its German parent company TUI AG over a nil premium merger, said sales in the UK and the Nordic countries of summer holidays has also been "strong" so far as households save up for breaks in the sun. Popular summer destinations include Mallorca, Menorca and Ibiza but the group said it had also seen a recovery in bookings to Greece, which was last year hit by adverse publicity as a result of its bail-out by the European Union. In the UK, bookings for summer holidays are up 7pc so far while average selling prices are also 5pc ahead, despite the pressure on consumers" wallets, TUI said. Many Britons stayed in the UK last year for events such as the Olympics and the Queen's Diamond Jubilee but are now desperate for a break abroad, said TUI's chief executive Peter Long. TUI Travel has been pursuing a strategy of offering "unique" holidays - hotels or resorts that can't be booked through another company or operator. "Our strategy of focusing on unique holidays and putting our customers at the heart of our business continues to deliver strong growth," Mr Long said in a statement.