Apple's first official SA store open for business in Rundle Mall First in line for the opening of Apple's Rundle Mall store were Phil Schneider, 27 and Viano Jaksa, 58. THE wait for Apple fans is finally over. The technology giant's first official South Australian store is open for business in Rundle Mall. A large crowd of Apple devotees queued overnight to be first through the door. About 100 people had gathered outside the glass-fronted $2.5 million Rundle Place store by 7am, ahead of its official opening at 10am. And as the doors finally opened, the queue was even longer. Bridgewater man Phil Schneider, 27, and Clarence Park man Viano Jaksa, 58, were the first in line, after staking their claim at the front of the queue at 8.30pm on Friday. The $2.5 million Rundle Place shop is Apple's 20th in Australia and the hugely popular technology brand's first official store in South Australia.Picture: Tait Schmaal We just mainly sat here and watched people walk past the sites of Rundle Mall after midnight... I don't know why you need reality television when you've got this on a Friday night," Mr Schneider said. Mr Jaksa, a self-confessed "Apple evangelist," said the establishment of the Adelaide store was well overdue and was impressed with its appearance. "I just wanted to see how the store looks, it is very well designed - iconic," he said. Those waiting in line kept warm during the night sitting in fold-out chairs, wearing warm jackets, sipping thermos coffee and, of course, busying themselves with their IPhones. The Rundle Mall store is Apple's 20th in Australia and features a section where customers can use free Wi-Fi to go online to perform daily tasks. It will also contain a help desk, where glitches with appliances can be fixed by highly-trained staff. Customers will also be able to participate in daily classes which will help users optimise their apps and get the most out of Apple products.