Clearly, they must be worth triple the love Say it with flowers: $193.4 million is spent on floral gifts for Mother's Day. The amount Australians spend on Mother's Day has grown to $1.4 billion - nearly three times more than is forked out on Father's Day. A report by business analyst IBISWorld says Mother's Day spending was up 2.7 per cent from last year, with Australians aged over 18 spending an average of $77.21 on their mother compared with $37.05 on their father. As more people buy for their mum in the first place, the total spent is triple the Father's Day figure. Executive director of the Australian Retailers Association Russell Zimmerman says Mother's Day is the second biggest retail spending period behind Christmas. "Mothers are the most under-recognised people in the family and partners, husbands and children see the importance of recognising that and making mum feel special on Mother's Day," he said. According to IBISWorld, we have become pretty good at buying gifts that spoil: we spent $298 million taking mum out for a meal. Next was flowers ($193.4 million), followed by coupons and gift certificates ($134.3 million) and cosmetics ($131.9 million). The biggest increase was in pampering options, such as spa treatments and massages, which jumped 5.5 per cent to $123.6 million. Jewellery came next at $121.7 million. Chocolates appeared well down the list, with $43.7 million spent, even less than on buying mum arguably inappropriate homeware.