Telstra ramps up push into media TELSTRA has set itself an aggressive target of getting more than a million T-Box IPTV devices into Australian homes by 2016 as the centrepiece of a push by the telco giant to become a leading media player. Into his second year heading a business that collects $2 billion in annual revenue, group managing director of Telstra's media portfolio Rick Ellis is preparing to launch a strategy aimed at driving more value from a maturing subscriber base in its mobile and fixed-line businesses.