Network Ten wins rights to broadcast 2014 Winter Olympics hosted by Russia The ICC has awarded the Australian broadcasting rights for the 2014 Winter Olympic Games to Network Ten. Sweden's Jens Byggmark clears a gate during the men's slalom event at Whistler Creek during the 2010 Winter Olympics. THE International Olympic Committee has awarded the Australian broadcasting rights for the 2014 Winter Olympic Games in Sochi, Russia to Network Ten. The IOC said Network Ten has acquired broadcast rights across all media platforms in Australia. IOC President Jacques Rogge expected the Games to be well received in "sports loving" Australia. "Sochi 2014 will be the first Olympic Winter Games held in Russia, and sports fans around the world will be tuning in to follow the very best of Olympic winter sport next February," Rogge said in an IOC statement. Australia is a sports loving nation with passionate Olympic fans, and therefore we are very pleased to be able to announce this agreement with Ten to ensure fantastic broadcast coverage of the Olympic Winter Games. Ten chief executive Hamish McLennan said the move was part of an overall strategy by the network to invest more in sport. "We are delighted that Ten will be Australia's Olympic network in 2014," he said. The agreement with the IOC delivers on our strategy to increase our investment in premium sport. Australia will field its largest-ever Winter Olympic team at Sochi, and we are confident that some of those 56 athletes will be among the Games' star performers.