Frazis urges firms to take lead in reviving confidence GEORGE Frazis, chief executive of St George Bank, has called on businesses around the nation to lead more from the front to revive confidence in the economy, saying it's time for companies to lift their investment so they are ready for a gradual pick-up in demand. A year into the role at St George, one of Westpac's biggest divisions, Mr Frazis said businesses could "come ahead of the curve" and borrow to invest, rather than wait for the traditional boost from consumer confidence to improve first.