Guardian launch gives Fairfax regional a welcome boost The Swan Hill Guardian's website has seen an unprecedented spike in web traffic in the past 12 hours, marking the highest visitation in the history of the newspaper's online presence. Coincidentally, the Guardian UK's Australian digital edition went live at 6am today. As of 3.29pm today this domain name had recorded 5703 visitors, compared to a normal average of 900 per day. This translates to a 634 per cent increase in online traffic. While the generic nature of The Guardian's domain name seems to have caused some confusion amongst the masses, rest assured the extra visitation has been welcomed by the residents of Swan Hill, a thriving regional town situated on the banks of the Murray River in Victoria. The Swan Hill Guardian's general manager Rob Duffield welcomed all visitors, both accidental and otherwise. Read more at The Guardian (Swan Hill's) website