Cellarmaster Wines in hot water Cellarmaster Wines has been fined $110,000 by the Australian Communications and Media Authority for email spamming consumers. Some of the messages, which promoted Cellarmaster Wines' online website, were sent without an opt-out facility, while others were sent to customers who had previously chosen to opt out of its email promotions, ACMA said. "This is simply a case where a business has failed to take sufficient care in managing its Spam Act responsibilities," said ACMA chairman Chris Chapman. As a result, Cellarmaster Wines has found itself in hot water, not only with the ACMA but with its customers. The Spam Act requires that all marketing emails are sent only with the consent of the recipient and provide an opportunity for recipients to opt out of receiving further marketing messages. BusinessDay