The Radar: Cavan.com - Telegraph Cavan Mahony, former brand manager at Chanel and the current Missoni franchisee for the U.K. and Spain, launches her luxury fashion website, Cavan.com. TelegraphPlayer_TMG10078025 Cavan Mahony used to be one of those 'behind the scenes' fashion types - a woman whose work you were familiar with but whose name you wouldn't have recognised. Well, that's about to change. Mahony graduated from Harvard Business School in 1996 and set up Sundari, a beauty range based on the Indian practice of ayurveda. She pre-empted the shift away from heavy make-up products towards the latest trend of great, healthy skin. Having made headway into the beauty industry, Mahony turned her hand to ready-to-wear and bought the franchise for Missoni and Andrew Gn in the UK and Spain a decade later. After expanding the Missoni brand to a portfolio of stand-alone stores, Cavan looked to the online market. Last week she launched Cavan.com; a ready-to-wear website aimed at over 30s who "want to see everything and go everywhere." Be it "balancing home life with a career" or "meeting the ladies with whom you like to lunch," there is something for everyone - but perhaps not every budget. "She's not necessarily trend-driven, but she wants to look stylish," explains Mahony. We offer a boutique experience with exclusive - or not widely - distributed products, a high level of service and a personal touch. The Cavan.com home page To reinforce this idea of service and personalisation, the site offers a Style Me service allowing you to upload a photograph of an item from your existing wardrobe and the styling team will suggest ways to wear it along with items from Cavan.com that would work with it. The site also boasts editorial content with How to Wear, Where to Wear and Stylish Lives sections for inspiration, and playlists to listen to while you shop. The Radar: Joseph bags The site not only offers a curated selection of womenswear but also specialises in childrenswear, menswear and homewear. Prices range from £24 for a Hanky Panky thong to £2,810 for a Missoni Swarovski-crystal embellished dress