Parents who wait to discuss alcohol with kids in college are too late Researchers mailed a handbook on how to have the conversation to parents of incoming freshmen. The study found timing counted. It had to be done before college; during college had no effect. STATE COLLEGE, Pa., May 9 (UPI) -- Timing is everything when it comes to parents having a talk about alcohol with children; wait until they enter college and it is too late, U.S. researchers say. Robert Turrisi of Pennsylvania State University in State College, Pa., said researchers mailed a handbook on how to have the conversation on alcohol to the parents of incoming freshmen. Turrisi said timing counted. "By giving it to them during the summer before college, you not only could have a preventative effect at escalating to heavy drinking, but you can also reverse the effects of people that are heavy drinking," Turrisi said in a statement. The study, published in the Journal of Studies on Alcohol and Drugs, suggested parents who talked to their kids about drinking before they went to college were more likely to have children who didn't drink after they arrived at college, and those who did drink drank less. Turrisi advised parents to have a conversation, not a lecture about alcohol.