"GMA" #1 for First Full Week of May Sweep "GMA" Leads NBC's "Today" by 954,000 Total Viewers and 103,000 Adults 25-54 "GMA" Continues to Grow Season-to-Date, Year-to-Year in Total Viewers While "Today" Declines ABC News" "Good Morning America" ranked No. 1 during the first full week of the 2013 May sweep in both Total Viewers (5.617 million) and Adults 25-54 (2.050 million), according to Nielsen Media Research. For the week of April 29, 2013, "GMA" outperformed NBC's "Today" (4.663 million and 1.947 million, respectively) by +954,000 Total Viewers and by +103,000 Adults 25-54, leading the morning's No. 2 morning program by its largest Total Viewer margin in 9 weeks and best in the demo in 8 weeks - since w/o 2/25/13 and w/o 3/4/13, respectively. Leading all 31 weeks of the 2012-13 season to date, "GMA" has ranked No. 1 every week in Total Viewers for more than eight months (the last 37 weeks - since w/o 8/13/12) and in 42 of the last 44 weeks (behind "Today" only during the 2 weeks of the 2012 Summer Olympics). Further, "GMA's" 37 consecutive weeks at the top stand as its longest stretch at No. 1 in 25 of 31 weeks, representing "GMA's" most number of No. 1 finishes in a season in the key adult news demo in 20 years - since the 1992-93 season. "GMA" improved on the same week last year in Total Viewers (+9% - 5.168 million on w/o 4/30/12) to see year-to-year improvement in all 31 weeks this season. In contrast, "Today" (-11%) has not only seen losses year to year in Total Viewers in all 31 weeks of the season, it has turned in losses for the last 37 weeks overall, starting with the week following the Summer Olympics (since w/o 8/13/12). It is leading "Today" by its largest season margin in overall viewers (+623,000) in more than 21 years, and in the adult news demo (+72,000) in 20 years - since at least the 1991-92 season and the 1992-93 season, respectively; Nielsen's electronic database started on September of 1991. For the week, "GMA" topped CBS" "This Morning" in both Total Viewers (+86%) and Adults 25-54 (+87%). Note: All three morning news programs aired with low coverage on Tuesday starting at approximately 7:45a due to a Presidential Press Conference that aired live across the country (82% coverage for ABC and NBC, 81% coverage for CBS). ABC was broken out for 29 minutes, NBC was broken out for 26 minutes, and CBS was broken out for 30 minutes. All broken out minutes are excluded from the weekly averages. Source: The Nielsen Company, NTI Total Viewers and Adults 25 54 Live + SD weeks of 4/29/13, 4/22/13 and 4/30/12. Most Current: 2012-2013 Season (9/24/12 - 5/5/13) and 2011-2012 Season (9/19/11 - 4/29/12).