BT Sport channel: broadband takes on TV Coverage will be bolstered by foreign leagues from Germany, France, Italy and Brazil, FA Cup ties, the UEFA Europa League, Scottish Premier League, WTA women's tennis, MotoGP and action from the Ultimate Fighting Championsip. BT said only one in five UK households currently takes a sports channel, and blamed the high prices that had come about through a lack of meaningful competition to Sky. Ian Livingston, BT chief executive said: "UK Sports fans have had a rough deal for too long. Many have been priced out of the market but we will change this by giving away BT Sport for free with our broadband.. He claimed "BT is the home of broadband so the fight for customers will now take place on our own turf. BT Sport will complement our world class fibre network. Customers don't have to take BT Infinity to get BT Sport but we are encouraging them to move onto fibre broadband so they can enjoy the best of both worlds. Access to the broadband service will reqire a set-top box, either from YouView or Vision+ box for BT TV, both of which are available via BT. After the first year, BT Sport will cost £3 per month to BT customers.