Woolies fires latest shot in supermarket price war WOOLWORTHS has fired the latest salvo in the supermarket price war, slashing hundreds of grocery items by as much as 33 per cent as archrival Coles said it was already selling at the lower prices. The Woolies price cuts, effective from today, include a 29 per cent reduction in the price of rump steak to $13.50 per kilo, a 24 per cent cut in Kellogg's Corn Flakes 725g packs to $4.00 amd a 33 per cent cut to the price of International Roast coffee to $11.00 for a 500g tin.