Julia Gillard to ban Tom Waterhouse and other bookies from broadcasts PM Julia Gillard is expected to advise sports broadcasters to ban running commentary of live betting odds. SPORTS broadcasters face a complete ban on the promotion of betting odds during live sports matches in Australia. Facing a growing public backlash over the rise of gambling advertising, Prime Minister Julia Gillard will today announce TV, radio and internet broadcasters must agree to the ban or legislation will be rushed into parliament before the September polls. Bookmakers, including the high-profile Tom Waterhouse, will be banned from appearing in the commentary team at any time and identified if interviewed outside of the venue. Broadcasters could face a complete ban on gambling advertisements during live broadcasts if they breached the new code with the government warning that if the intensity of advertising continues to rise, it "will impose a total advertising ban." Under the proposed changes, all generic gambling broadcast advertisements will also be banned during play. Advertising to promote gambling would be allowed before or after a game or during a scheduled break in play, including at quarter-time and half-time. Gai Waterhouse faces the Stewards Inquiry for the third and final hearing. "Families are sick of gambling getting in the way of the game," Ms Gillard told The Sunday Telegraph. Now we are acting to ensure our kids are talking about who is the best team, not who is the best bet. Television broadcasters are expected to agree to the changes following secret talks this week involving Communications Minister Stephen Conroy. The new rules will back NSW Labor MP Stephen Jones's push for a complete ban on all promotions of odds by gambling firms and commentators during games. Bookmakers such as Tom Waterhouse will be banned from appearing during broadcasts. Earlier this month, The Sunday Telegraph revealed Tony Abbott's pledge to ban advertising promoting live betting during live sporting events if the TV industry failed to act. Critics of the draft code prepared by Free TV Australia and backed by Mr Abbott and Mr Conroy had warned it did not go far enough. The PM warned they would monitor the intensity of generic gambling ads within the allowed periods and if it was "found to go beyond reasonable levels, the government will impose a total advertising ban."