Zynga targets 'computer geeks' to secure new users The listed company has launched its first-ever role-playing games, which aim to appeal to "old school gamers" who are "much more engaged" than most of the company's customers, its general manager of games, Scott Koenigsberg said. "Many of our games appeal to a very broad swathe of players but these games are for a much more male audience who are much more engaged," he said. Sourcing games in the East will also help Zynga create a "much more global audience," he added. It has also suffered from a steady exodus of senior managers, including its highly-respected chief technology officer Allan Leinwand, its chief marketing officer Jeff Karp and its chief creative officer Mike Verdu. Mr Koenigsberg admitted that the past nine months had been a "hard period" for the company, but said he was not worried by the departures. "We're by far the largest player in this space and we have to learn how to take the hard knocking now, and how to make sure that the company that created this industry continues to lead it," he said. Our stock price is certainly not affecting our players or our ability to produce high-quality games right now. He added that Zynga has had a hard time on the public market because investors could see its user numbers on a daily basis and "not everyone understand them," but that it had to resist knee-jerk responses to the falling stock. You can't react quickly for the short-term. You have to focus on the long-term," he said.