New York Fashion Week: Alexander Wang spring/summer 2014 Wang pushed brand awareness to a whole new level with his spring/summer 2014 collection. Everyone in New York knows the name Alexander Wang. After all, which other designer in Manhattan fashion ever started out edgy, became a local darling, then won promotion to the pinnacle that is Paris pret-a-porter? OK, Marc Jacobs did it too - but Wang is only one season into his Balenciaga adventure. So today, in front of a whoopingly partisan hometown crowd, Wang stated as explicitly as a fashion designer ever can that he is determined not to let his own brand wither in the shadow of this glamorous new European assignment. In pictures: Alexander Wang spring/summer 2014 Wang, Wang - and more Wang: the name was laser-cut into white or pink gloves, stitched in white relief into the chest panel of a black clavicle-slashing square-necked dress, cut again into the X-shaped backstraps and wide pleats of a warrior frock, and insinuated far more delicately into innards of two ridged and mobile cocktail-ready numbers. This was self-promotion as decoration, and it looked pretty good. Earlier, the collection started with an extended riff on menswear. Instead of doing the old turning-a-jacket-inside-out trick, Wang opted to present a soft grey jacket and a classic khaki trench that were done up at the chest, hung open at the midriff, and sported radically rolled-up sleeves. There were boxer shorts and similarly undone shirts split then remixed at the back, while grey suiting fabrics were ripped up and turned into miniskirts. Some Prince of Wales check and Houndstooth print shorts 'n spaghetti-strapped boob tube combos featured a proper pre-1950's mens trouser waistline: as high as Fred Astaire used to wear them, but infinitely tighter, and shorter below. Kanye West was there, the Now That's What I Call Hip Hop soundtrack was all present and correct, and that signature Wang tune of monotone 'luxe' sportswear and attention grabbing accessories was turned up to 11.