Video: Apple unveils new iPhone 5S and 5C Apple Chief Executive Tim Cook called the iPhone 5C, "more fun and colourful," it is the first time that the iPhone will be available immediately in China, where it is hoped the lower cost phone will boost sales. The new iPhones arrive at a time when the smartphone market is becoming increasingly competitive. Research firm Gartner Inc. estimated that Apple had a 14.4 per cent share of the world's smartphone market in the second quarter of this year, behind Samsung's 31.7 per cent. Source ITN and AP