911 calls reveal frantic attempts to save Jersey Shore boardwalk 27 (UPI) -- Civilians worked frantically to douse a fire on the Jersey Shore boardwalk that eventually destroyed 50 businesses, recordings of 911 calls indicate. One caller tells a dispatcher, "Oh my God, you guys gotta come quick! It's going from nothing to something," WNBC-TV in New York reported Friday. "Hurry guys, hurry, hurry, hurry," the caller added. Another caller reported: "We can see all the smoke rising out of the boardwalk and everybody's like trying to throw water on it." Dispatchers warned callers to stay away, saying firefighters were on their way. Exposed electrical wiring in an inaccessible area under an ice cream shop is believed to have started the fire, which took eight hours to extinguish.