Tesco to launch £100 iPad rival Hudl The Android device, called the Hudl, is expected to be revealed next Monday. Tipped to retail at £100 due to special offers, the Hudl would be significantly cheaper than Apple's iPad, the cheapest of which starts at £399. Its suggested retail price minus offers is around £129. The device will join the supermarket's expanding technology stable, which already includes video streaming and download service Blinkbox, which boasts 2.8m monthly users, Blinkbox music and the forthcoming Tesco eBook store. It is likely the Hudl will be promoted as a streaming device for Blinkbox on the go. Online shopping through Tesco will be built into the device, along with heavy promotion of customer discount and Clubcard incentives. Clubcard owners will be granted free access to Clubcard TV, Tesco's own on-demand TV service. Leaked specs for the Hudl reveal a seven-inch screen, 1280 x 720 screen resolution, dual cameras, 16 GB of internal storage and stereo speakers. It is also expected to come in a range of colours; black, red, blue and purple. The launch would pitch Tesco in direct competition with tech giants Google and Amazon's Nexus and Kindle Fire devices in the run up to Christmas. Its low entry price is set to rival Tesco's £99 Kindle Fire offer. The launch comes after Tesco's chief executive Philip Clarke declared a scale-back on consumer electronic sales, a category which he deemd "quite frankly takes up a lot of space and [doesn't] take a lot of money." Tablet sales are continuing to grow as sales of traditional desktop computers and laptops have steadily fallen in the past few years. Tablets have been forecast to overtake PC sales by the end of 2013, with technology researched IPC predicting the sale of 84.1m tablets in the pre-Christmas rush. However smartphone sales will continue to outstrip both, taking a predicted 70.5pc of the market in 2017.