Apple's new iPhone: shops prepare for three products on two dates Many shops, either run by mobile phone networks or independent retailers, currently feature displays showing both the iPhone 4S and the newer iPhone 5. They've now been told to prepare to display three products instead, sources close to the industry have said. While the new configuration could indicate simply that Apple now wants to use retail space to emphasise a new 5S model as well as the 5 and 4S, the fact that shops are also being asked to prepare for two separate deliveries indicates that the company is preparing to launch two new devices. Although Apple has not yet sent out invitations to any press conference, it is widely expected to take place next week, with invites expected later this week to spoil Samsung's much anticipated Galaxy Gear Smartwatch. The new displays could however also relate to Apple's much-rumoured intention to introduce a new "champagne gold" colour, or to its intention to launch a new, less expensive iPhone. Until now, Apple has only offered the iPhone in black and white, (or 'slate' and 'silver' for the iPhone 5). However, a report in TechCrunch claims that Apple plans to add a gold colour option for its forthcoming iPhone 5S, citing multiple sources. The device is unlikely to be "a totally blinged-out gold," according to TechCrunch's MG Siegler, but a more subtle "champagne" colour - similar to the previously released gold iPod Mini. A gold iPhone would likely do well in the Chinese and Indian Markets, where the colour is very popular. Once considered gaudy, gold is now reportedly one of the most popular after-market colour adjustments for current iPhones. Apple has also launched a trade-in programme, in a bid to encourage more users to purchase iPhones through its own stores and to upgrade.