Marco Zanini Going to Schiaparelli, the Long-Dormant Couture House The long-dormant couture house Schiaparelli named Marco Zanini its creative director on Monday, confirming the longstanding reports that Mr. Zanini, who has been designing Rochas since 2009, would come on board. The company said Mr. Zanini's first collection would be presented during the couture week in January. His last Rochas ready-to-wear collection was shown in Paris last week. It's a big promotion for Mr. Zanini, 42, to join the small ranks of designers in Paris who also present couture. And his elegant, if slightly quirky, work for Rochas made him seem like a reasonable fit for the legacy of Elsa Schiaparelli, whose midcentury work included many collaborations with the Surrealists. Her business closed in 1954, but Schiaparelli products have appeared over the years through various licensees, and this year, Diego Della Valle, who bought the label several years ago, hired Christian Lacroix to design a one-season collection of Schiaparelli-inspired gowns that was never meant to be sold. Mr. Zanini has worked for Halston as creative director and before that worked with designers including Dolce & Gabbana, Versace and Lawrence Steele. There were also reports last week that Alessandro Dell'Acqua of Italy is in line to replace Mr. Zanini at Schiaparelli.