Country folk less phone fixated PEOPLE living in regional areas are less obsessed than city-dwellers with their mobile phones and somewhat less interested in social media and keeping up with the latest technology, according to a consumer insights report from Ipsos MediaCT. The "Attitudes to Life: City vs Country" survey found that 41 per cent of regional Australians reported feeling unhappy when they didn't have access to a functioning mobile phone, compared to 48 per cent of their urban counterparts.