Thousands of online buyers hit as WAE+ collapses Administrator Baines & Ernst said the new company, JM-Limited, is not "required nor able to fulfil any outstanding orders." Neither Mr Cresswell nor Mr Slater were available for comment. In an interview last December Mr Slater said he expected the company' sales to jump from £1.65 million to £15 million this year. But customers' comments at the bottom of the online article reveal some of the anger towards the business. In July Andrew Brahms wrote: "This is the worst online trader I've dealt with. They take your money and then don't deliver your goods. Justin in April warned: "They take your money and then change delivery dates." Last month, Steven Morris wrote: "This company should be closed down. I ordered something that was showing as in stock 4th July only to be told it was not in stock in the UK warehouse but was in stock in Germany? My order was then cancelled and I was told I would be refunded soon (haha) 15th August I'm still writing. Barrie Mayes, from Dorset, was one of the those lured in by a cheap deal, only to never get his product, or a refund. He fears thousands more households would be caught out unless regulators toughen up the law. He claims Birmingham Trading Standards said there was little they could do to act, despite admitting they had been receiving complaints since 2011. Citizens Advice confirmed that online shoppers only have a contract when a good is dispatched, though are entitled to a refund within 30 days if it never arrives. Mr Mayes said: "It's extremely worrying given that the future of retailers is moving more and more onto the internet." He said: "I was looking to buy a WiFi extender, I looked online and found a deal with a website that turned out to be WAE+. Normally I would be a bit wary but the webiste looked extremely professional. I rang up to ask about delivery costs and can only describe what came back as Goobledygook. I should have thought twice then but I went ahead and paid. Afterwards I looked online and found there were a number of people who had been let down by them. Eventually I rang a very nice man in India who said he would cancel the order, but I never received a refund. I was told by Trading Standards there was nothing they can do as there is not even a contract until the online retailer decides to send the product, which is astonishing. A spokesman for Birmingham City Council said it could not talk about any "possible enforcement action" with regards to the company. In a statement, he added: "We are aware that this company has gone into administration, but this will not stop us taking action against either the company or its directors if appropriate."