LVMH take stake in J.W. Anderson and name designer creative director of Loewe Luxury conglomerate LVMH has bought a minority stake in British label J.W. Anderson and named its eponymous designer creative director of luxury leather goods brand Loewe. It's a momentous day for young British designer Jonathan William Anderson; not only has he sold a minority stake in his eponymous label, J.W. Anderson, to LVMH, but he has been announced as the creative director of Loewe, one of the luxury conglomerate's flagship brands, too. Rumours first circulated that Anderson was in talks with LVMH - which boasts the likes of Celine, Givenchy and Marc Jacobs in its fashion stable - in early September, just before he presented his spring/summer 2014 collection at London Fashion Week. IN PICTURES: J.W. Anderson spring/summer 2014 His appointment at Loewe comes as something as of a surprise. When outgoing creative director Stuart Vevers announced he would be leaving the storied Spanish fashion house to helm US mega-brand Coach in June, more experienced names, such as Mulberry's Emma Hill, were considered contenders for the high-profile job. Speaking to WWD , Anderson called LVMH the "Oxford University of luxury goods" and outlined his wishes to grow his eponymous brand while injecting a "new personality" into Loewe, which is currently best known for its luxury leather goods. The Northern Irish-born designer, 29, studied at the London College of Fashion before founding his own brand in 2008. He quickly became a favourite of fashion editors and won a legion of fans for his conceptual designs, such as his frilled 'skort' for men. Last year he released a much-lauded collaboration with Topshop, and was also signed up to design a capsule collection for Versace sister line Versus with Donatella Versace praising him as a great future talent.