VC hero Ben Roberts-Smith guest reporter on Seven's Sunday Night VC winner Ben Roberts-Smith during his report for Seven's . EVEN with his battle-hardened frame, Australia's Victoria Cross winner Ben Roberts-Smith admits he's had trouble shouldering the celebrity role model tag. Since returning from a tour of duty in Afghanistan as a war hero two years ago, the soldier has been a little weary of the national spotlight. But a new role - as guest reporter on Channel 7's Sunday Night current affairs flagship - is offering Roberts-Smith a chance to use his profile to support the work of returned servicemen. Ben Roberts-Smith during filming in Vietnam. The 35-year-old, who is currently on long service leave from the Army, said he jumped at the chance to travel to Vietnam with Aussie veterans on a mission - Operation Wandering Souls - to return the personal effects of Vietcong soldiers to their grieving families. "If you are going to have a profile you may as well use it, to do something good like this as opposed to being one of those bloody role models like Kim Kardashian," he said. He is no Kim Kardashian but Ben Roberts-Smith definitely has celebrity appeal. The reluctant media star-in-the-making is undecided if or when he will do more TV assignments but enjoyed the challenge and remains loyal to Seven - only after Nine's 60 Minutes courted him for his original VC battle story, then ditched the yarn. 60 Minutes actually came to me with an offer of doing a story ... which I thought would be great to give some recognition to the whole crew and then they rang me one day and said they weren't interested. His debut report airs from 7.30pm on Channel 7's Sunday Night.