McDonald's on set to serve Ten's Wake Up guests Wake Up hosts, from left, Nuala Hafner, Natarsha Belling, James Mathison and Natasha Exelby. Leading nutritionist Rosemary Stanton has slammed a decision by Network Ten to have a McDonald's outlet on the set of their new breakfast show Wake Up, saying the fast food giant is aggressively targeting Australian families. "Will they stop at nothing?" she said, about the deal between Ten and the fast food giant. "It becomes part of the furniture, it normalises this whole idea that it's perfectly normal to have McDonald's for breakfast - and that is not normal, nor is it desirable," Dr Stanton said. It is a huge problem. Ten has announced what they describe as "an innovative" partnership with McDonald's Australia to create the nation's smallest fast food outlet on the set of its new breakfast show, which is yet to air. Although members of the public will not be able to buy food items from the McDonald's store, there will be two full-time staff-members serving breakfast items to guests and presenters on air. "It just seems to me to be ridiculous that we permit so much of this stuff to creep in everywhere," said Dr Stanton. "We just make life so hard for parents, with this constant promotion of junk food," she added. You have parents who are trying to do the right thing, but they've got to put up with this constant pestering. A Ten spokesman said parents had other choices for childrens' viewing. "Wake Up is not a children's program and parents have a range of options for children's programming at that time including Toasted TV on Eleven," he said. McDonald's is not in the main shot of Wake Up. That is, it is not part of the main set, it is part of the studio. The cross-promotional marketing decision by Ten comes hot on the heels of their primetime show Recipe to Riches, which features contestants vying to have their products placed in Woolworths store. The official partner on that show is, of course, Woolworths. A statement released by Ten said the McDonald's deal comes as part of the network's "Generate" program, which it describes as "premium creative solutions ... to amplify brands on air, online and on ground." It is part of a major revenue raising drive at the network. Dr Stanton said she would it would be "hypocritical" if the presenters were seen to be eating slightly healthier options, while sending out a message to viewers to actually visit a McDonald's store. "[Because] it's not what people buy when they go there," she said. Whether such blatant product placement on the set of a much-hyped show will work with viewers remains to be seen. Ten is not alone in securing a sales and marketing deal via a food franchise. Seven's Sunrise used to promote a McCafe on set, in a marketing deal with McDonald's, which later switched to The Coffee Club. The deal has now gone to Michel's Patisserie. Today has followed suit, now using The Coffee Club for their on-air "refreshments." Up to this point, Wake Up's key promotions had been about its beach location, with a set being specially constructed in Manly, and a group of young, healthy television stars as presenters. Now viewers will be getting fries with that. An air date for Wake Up has yet to be announced, but the show is expected soon on Ten.