The average woman will spend more than £18,000 on her face in a lifetime Study found average woman will spend £9,525.91 on make-up £8,523.97 is spent on cleansers, moisturisers and make-up remover Face wipes are the most purchased product Worth every penny? Women will spend £18,000 a lifetime on products for their face From anti-ageing moisturisers to blemish-hiding foundations and lash extending mascaras - it costs money to look good. And now the price of beauty has been calculated in a study that has found the average woman will spend more than £18,000 on her face in her lifetime. That means she could have bought a swanky new car or put down a deposit on a house if she saved all the money she'd spent on her visage. The figure was reached by a detailed study of 2,000 British women. Researchers at Superdrug took into account everything from moisturiser, foundation and mascara to lipstick, blusher and face wipes. They calculated women will spend £279.41 a year on such products, adding up to £18,049.89 over the average lifespan (based on products being purchased from the age on 18 onwards). Sarah Sharp, head of cosmetics at Superdrug, said: 'It sounds like a lot of money, but actually over the course of almost 65 years we're sure most women would agree it is money well spent. 'This isn't about spending hundreds of pounds on designer creams and it's the day-to-day products that we all use to avoid bad skin, spots, blemishes and dark circles beneath your eyes.' The figures show the average woman will spend £9,525.91 throughout their life on make-up. But her skincare routine is almost as important as her cosmetics, as she spends £8,523.97 a lifetime on products such as cleansers, toners, moisturisers, eye creams and make-up remover. Face wipes are the most purchased product with women buying an average of five packs every year or 323 packs over her adult lifetime. Freshening up: Face wipes are the most purchased product with women buying an average of five packs a year The figures show women spend a total of £147.46 on make-up products such as foundation, mascara, lipstick and gloss, blusher and bronzer, concealer, eye liner and shadow. In total women buy 38 different products for their face annually, and 2,455 by the time they reach the grand old age of 82 and a half. Seventy-three per cent of the women said they did look for ways to save on their beauty regime - such as by opting for retailer's own brand products overs expensive designer versions. Sarah Sharp added: 'This research really shows saving a few pounds off your regular beauty shop can add up to make a big difference over time. Just making the change from expensive face wipes to one of our own brand versions could save the equivalent of £1,000 over your adult lifetime. The figures are much higher for that niche section of the population who only buy high-end beauty products and designer brands. These people could be spending thousands rather than hundreds of pounds a year on looking after their face.