DAY ONE: Perth Fashion Festival launch It was all glitz and glamour for the opening night of the Perth Fashion Festival with hundreds of Perth's finest turning out for the VIP launch. PerthNow will be covering the Perth Fashion Festival LIVE. The 2013 Perth Fashion Festival program launch at the ABC Studios in East Perth. IT was all glitz and glamour for the opening night of the Perth Fashion Festival with hundreds of Perth's finest turning out for the VIP launch. Designers, Perthonalities and fashion-lovers hit the red carpet in their finest frocks and sharpest suits for the launch at WA Museum's Hackett Hall, which kicks off the five-day festival. In typical fashion, the runway shows got off to a late start but nonetheless dazzled the crowds with the latest collections from Empire Rose, Flannel, Morrison, One Fell Swoop, Ruth Tarvydas and Zhivago will showcase their interpretation of an iridescent gem, to mark the festival's 15th crystal anniversary. One Fell Swoop was the first label of the rank, showcasing their signature sheer draped fabrics in black and white. In stark contrast, models dressed in Zhivago, followed in plunging gowns, dresses with suspender details and bejewelled black hats. Premier Colin Barnett and Minister for for Tourism and Police Lisa Harvey officially opened the event. Dressed by Morrison, Ms Harvey thanked the designer for making her look "halfway decent as Minister of Police." Among the Perthites in the crowd tonight was Perth's singing sensation Samantha Jade, WA designers Betty Tran and Ruth Tarvydas, as well as Nine News Perth weather girl Sally Ayhan. Also looking on was Singaporean socialite Marie Choo, Miss Universe Australia 2013 Scherri-Lee Biggs and style blogger Kate Waterhouse, who is the daughter of racing royalty Gai Waterhouse. Guests continued the festivities at the VIP Peroni Apertivo Bar just outside the WA Museum. Among the highlights coming up tomorrow night is Perth designer Jaime Lee Major - her show at the WA Museum will feature Vogue cover girl Tallulah Morton. Pictures: Social snaps from Opening Night at Perth Fashion Festival Social snaps from opening night at the 2013 Perth Fashion Festival at the WA Museum. Kate Smithers. What to expect at PFF Who's behind the face of the festival Hollywood's dress whisperer coming to PFF Perth Fashion Festival, which comprises 30 events, is expected to attract over 35,000 people until it ends on September 16. Other highlights coming up during the festival will be An Evening with Camilla and Marc on Sunday and the Ellery closing show on September 16. Major shows have sold out, but there are events still in the city. Tickets are also available to some of the designer capsule shows. Tag #STMforPFF when you post your images on Twitter or Instagram for a chance to have them published on PerthNow.