Covering the Runway From Beyond New York In the heart of New York Fashion Week, it is not just fashion journalists reporting or posting on Twitter steps from the runway about the latest looks. On the Web pages of Style.com, a division of Fairchild Fashion Media, the Paris D.J. Michel Gaubert shared a photo of Diane von Furstenberg brainstorming the tunes for her show. "Diane is in an urban oasis mood." Paula Bezerra de Mello, a publicist for Hotel Fasano in Rio de Janeiro, designed by Philippe Starck, landed an interview with the Brazilian designer Oskar Metsavaht. And Anne Christine Persson, development director for Copenhagen Fashion Week, offered a glimpse of the "under the boardwalk" inspired designs that fashion watchers should expect from the Danish designer Louise Amstrup, who is based in London. This global take on New York Fashion Week coverage is part of Fairchild's plans to build on the fashion-hungry audience it has been drawing to its Web site in 2013 from every country in the world, except Guinea-Bissau, Naura, Tuvalu and Western Sahara. The numbers only seem to grow during fashion weeks. In February 2013, Style.com received 153 million page views from around the world. The United States, which remains the leading market, brought in 73 million views during that period. Executives at Style.com were surprised at just how much attention they were drawing from countries like India (1.3 million page views), South Korea (4.3 million) and Ukraine (1.8 million). Gina Sanders, Fairchild's chief executive, added that on a recent trip to Beijing, a boutique owner who did not know her background started to talk to her about how frequently he was following the site. "In the past, the fashion industry very much had borders that were dictated by geography and nationality," Ms. Sanders said. Technology has become a great connector. While Fairchild has long had a global presence with bureaus in London, Milan, Paris and Tokyo, Style.com editors decided to take a different approach to expansion. Dirk Standen, the site's editor in chief, wanted to reach fashion fans not just from New York, Paris and Milan. He was also skeptical that opening more bureaus would capture that global interest. "That felt very labor intensive and an old media approach," said Mr. Standen of a bureau system. We knew we had an existing global audience. At the same time, I felt there was all of this energy coming from all of these cities around the world beyond the main fashion capitals. In July, Style.com introduced a global network of 62 unpaid fashion contributors from 33 cities to chronicle their fashion choices and include a few celebrity contributors, like Courtney Love and Kylie Minogue. With New York Fashion Week, the global contributions seem to be coming full circle. Ms. de Mello, a graduate of Brown University, who has written for Style.com about boutiques in Ipanema and a local chef's detox diet, said her friends were going to Style.com because of all the designers there with close ties to Brazil, like Narciso Rodriguez and Marc Jacobs. So far, these global dispatches seem to be resonating with readers. The site recorded a 32 percent jump in page views in the first two days of Fashion Week compared to the same time last year.