Aussie football pioneer Sir Arthur George dies at 98 after almost 20 years of service to game Sir Arthur George passes away after 20 years of service to Aussie football. SIR Arthur George, the longest-serving president of the former Australian Soccer Federation (ASF), has died at the age of 98. George, knighted in 1972 for his services to the Greek Australian community, was a key figure as soccer transitioned towards becoming a mainstream sport in the 1960s and 70s. He was president of the ASF between 1969 and 1988, a period highlighted by Australia's first appearance at the World Cup finals in 1974 and the subsequent formation of the National Soccer League (1977). The NSL became the first national sporting competition in the country. During much of his tenure at the ASF, George also served on the FIFA executive, the first Australian to do so. FIFA later awarded him the Gold Order of Merit, the world body's highest honour. He was also a long-serving member of the Oceania Football Confederation (OFC) and, despite making three failed attempts to change Australia's membership from the OFC to the Asian Football Confederation, he ultimately became a life president of Oceania. The Chairman of Football Federation Australia, Frank Lowy, acknowledged George's years of service to Australian football. "Sir Arthur served for almost 20 years at the head of the ASF and was single-minded in his pursuit of what he identified as the game's best interests," said Lowy. On behalf of the football community, I send my condolences to the family. The funeral will be held at St George Greek Orthodox Church, Newcastle Street, Rose Bay, next Tuesday.