Video: Virgin America airline releases song and dance safety video Virgin America's new video is set entirely to music and dance, reportedly a first for an airline. The video, which will debut on some flights on Friday, has been designed to get more passengers to listen closely to the emergency information. How many times have you been on a plane where nobody is watching the safety demonstration? Steve Forte, Virgin America's chief operating officer told USA Today. People are sitting there reading the newspaper. When you look at this video, you'll see how it grabs people's attention. The video features music by former American Idol contestant Todrick Hall and performers who have appeared on the US programme So You Think You Can Dance. The safety video is due to feature on all Virgin America flights by mid-November.