Husband of Shankill bomb victim dismisses bomber's apology 21 October 2013 Last updated at 11:18 A man whose wife was killed in the 1993 Shankill bomb has said he does not believe one of the IRA bombers who apologised about the lives lost. IRA man Thomas Begley and nine Protestant civilians were killed in the 1993 attack in Belfast. On Sunday, a memorial ceremony was held for Begley. The other bomber, Sean Kelly, told the crowd he was sorry for the loss of life. Alan McBride, whose wife died in the blast, said his apology was hollow. "He (Kelly) went out that day, I have no doubt he was trying to murder UDA men upstairs in that shop, so I'm not suggesting for a minute my wife was the intended target, but she wasn't even considered, her life wasn't even considered that it was worth anything," Mr McBride said. He left that bomb on the counter and the timescale for them getting out of that was so small that they had to have known the potential for innocent casualties to be taken that day was huge and that's exactly what happened. So for Sean Kelly to come out now and say he's sorry, I don't really believe him. During Sunday's ceremony, Billy Begley, Thomas Begley's father unveiled a plaque stating that the bomber "died on active service" and is "always remembered by his many comrades and friends." In a brief speech at the ceremony, his father, thanked the crowd and said: "As you well know, this is not a celebration or a glorification of that tragic day that happened. It's also (not to) degrade the innocent people on the Shankill Road. He described it "an IRA operation that went tragically wrong." I offer no excuse that will change how any of these innocent people and families will think about myself or Thomas or the IRA as a result of this operation. I am truly sorry for the loss of life and the injuries that were suffered that day and for the suffering the families have endured," Kelly added. A loyalist protest took place on the nearby Crumlin Road prior to the event. The nine other people killed in the IRA attack included two children age seven and 13. The attack took place on a busy Saturday afternoon in October in the heart of one of Belfast's best known loyalist areas. Begley and Kelly posed as fishmongers and carried the bomb into Frizzell's fish shop where shoppers were queuing for food. The wounded included Kelly, who was pulled from the rubble of the collapsed building. He received a total of nine life sentences for his role in the attack but was released early in July 2000, under the terms of the Good Friday Agreement. The Begley family, from Ardoyne in north Belfast, had previously publically stated their opposition to the Shankill Road bombing and their son's role in the IRA attack.