PUF pops up in Piccadilly New York's nouveau-retro menswear 'flea-market', PUF, makes its London debut - this weekend. Do you swoon over selvedge denim, spend hours online ogling obscure nouveau-retro bike brands, and like your flat white made just so ? Then, my (likely lightly bearded) friend, get thee to Piccadilly this weekend - for Americana-tinted fashion heaven awaits you. Pop Up Flea, acronymed PUF, was founded four years ago in New York by business partners Michael Williams and Randy Goldberg. The idea, put simply, was to put all of their favourite manly brands into one room. Williams, who writes the engagingly dedicated menswear blog A Continuous Lean, explains: "We'd invite our designer friends and see if we could get some people to show up and shop - and it turned out to be far more successful than we imagined." READ: Mencyclopaedia: Filson is worth its weight in gold Starting this Friday (from 3pm) PUF will enjoy its UK premiere at 211 to 214 Piccadilly. A few of the US brands on show should already be familiar to the capital's ankle-flashers - Levi's Made & Crafted, Filson and Red Wing are already pretty well represented on this side of the Atlantic. READ: Mencyclopaedia: Levi Strauss Some are English recruits; there's Marwood (ties), Anthem (the Shoreditch boutique curated by former Liberty buyer Simon Spiteri), and London Undercover (brollies). Others however, rank as rarely seen even debutantes in London. Shinola, a watch and bike brand that assembles all its product in Detroit, is the star turn. General Knot & Co., a New England maker of richly pattered ties and pocket squares, is well worth a browse too. And it will be interesting to see which goods Man Of The World - a fantastic online department store of male paraphernalia - will choose to put on show. A selection of General Knot & Co ties at PUF, New York Although PUF is a shop, Williams says anyone is welcome to mooch: "It's nice to get a roomful of likeminded, smart and interesting people together these days. It turned out to be much more about "community" than we expected, which is a really pleasant surprise." For more details see thepopupflea.com - and don't forget to jot down those opening times in your Field Notes exercise book. Because after Sunday, PUF will have evaporated. A selection of Tanner Goods' products at PUF, New York