Sunrise host Sam Armytage's mobile phone number shown on air Samantha Armytage wasn't smiling after her mobile phone number was aired on TV. SAMANTHA Armytage wasn't smiling when her mobile phone number was flashed on screen for all of Australia to see this morning. The blunder happened during a segment on Sunrise to explain the workings of a smartwatch which works as a companion to mobile phones. The demonstrator for the smartwatch accessory contacted the host's number and then her number flashed on the smartwatch screen. Within minutes, Armytage was receiving calls on air. Asked about the incident, a Channel Seven spokesperson was lighthearted about the matter: "All part of the thrills and spills of live television." It's not known if Armytage will get a new number.