College study finds Oreo cookies are as addictive as drugs If you've ever been unable to stop yourself from eating too many Oreo cookies it may not be your fault--a new college study says one of America's favorite desserts is just as addictive as drugs in lab rats. The study by students at Connecticut College found that when the rats ate Oreos they formed an equally strong association with the cookies as when other rats were injected with cocaine or morphine. Additionally, researchers found eating the cookies activated even more neurons in the rats" brain "pleasure centers" than the addictive drugs. "Our research supports the theory that high-fat/ high-sugar foods stimulate the brain in the same way that drugs do," Neuroscience Professor Joseph Schroeder said in a school press release. It may explain why some people can't resist these foods despite the fact that they know they are bad for them. The student behind the study says she wanted to explore how foods with high fat and sugar content contribute to obesity in low-income communities, and that the results are troubling. "Even though we associate significant health hazards in taking drugs like cocaine and morphine, high-fat/ high-sugar foods may present even more of a danger because of their accessibility and affordability," Jamie Honohun said. On a lighter note, Honohun says they also got a surprise when watching the rats eat the Oreos. "They would break it open and eat the middle first," she said.