Rockhampton Rocket honoured to become Australian Open's first global ambassador Rod Laver poses with his autobiography outside the stadium that bears his name. AT 75, Rod Laver is officially back in business doing what he can to help Australian tennis. The greatest player ever _ in the opinion of many who are qualified to make such a lofty call, including Roger Federer _ was appointed the Australian Open's first global ambassador yesterday. Yes, such a title is not so much a job description as a mark of respect and gratitude for all that he has already done over a long lifetime in the game _ a "mere formality," Tennis Australia president Steve Healy said. But Healy said there was a reason for doing it. The qualities Rod Laver personifies _ excellence, fair play, spirit, fun, and most outstandingly humility _ are the very qualities the Australian Open strives to emulate. By that, read Australian tennis full stop. This was happening at _ naturally _ Rod Laver Arena where his autobiography, Rod Laver _ A Memoir, was formally launched even though it is already in its second print run, testimony to the enduring popularity of the Rockhampton Rocket even though he hasn't lived in Australia for decades. Laver may not _ quite _ qualify as Australia's greatest-ever sportsman, a status unlikely to be lost by legendary cricketer Sir Donald Bradman any time soon, but it is doubtful anyone else has managed to so completely combine stupendous achievement with such a liberal supply of the bloody-good-bloke factor. To some extent that is a compliment to tennis itself, or at least the way it used to be. As happy as he is entitled to be about his two Grand Slams and countless other glories, Laver says he is even prouder that he can still, 40 years later, count his opponents as his best mates. "It's a sport of friendships _ you fought hard on the court and whoever won had to buy the beer," he said. You did it just because you enjoyed it and you wanted to play for your country. Tennis legend Rod Laver believes Bernard Tomic will live to regret his lack of commitment, saying there are no excuses for not giving his all every time he steps on court. That's not to suggest he is not also happy to have played a major role in making the sport fully professional. He is, very much so. But that wasn't what TA was honouring. It was his attitudes and examples. With that in mind, he was asked to critique the Australian team's problem prodigy Bernard Tomic, who was reported yesterday to have retired midway through an important match with a headache the day after his 21st birthday. Laver sympathises with him, but only up to a point. vI thought he played some great tennis at Wimbledon this year. He's very, very capable. But he has a different game and that's why some people feel he's not playing up to his best standard," he said. That's the way he plays so people shouldn't get too critical if he plays a drop shot and misses. Some things don't pan out but he's putting opponents off with the way he plays so I hope he doesn't give that up. But Laver also worries about the negatives. "I know there have been some down times that when he looks back in five or 10 years time he may be disappointed with himself," he said. In his day, he said, if you didn't behave properly legendary Davis Cup captain Harry Hopman wouldn't have a bar of you and senior players such as Neale Fraser, Frank Sedgman and Ken McGregor would say "that attitude is not what we want in tennis and you're representing all of us on court, so heave to." Here's hoping someone buys young Bernie a copy of the book for Christmas.