Radio boss shrugs off prank call suicide row THE chairman of Southern Cross Media, Max Moore-Wilton, has dismissed the infamous royal baby prank by the company's 2Day FM radio station with an obscenity. Speaking at the company's annual general meeting in Melbourne yesterday, Mr Moore-Wilton played down questions of a cultural problem among on-air talent following gaffes by Eddie McGuire and Kyle Sandilands, as well as the prank call that led to the suicide of London nurse Jacintha Saldhana last year. But in the immortal words of someone whose identity I cannot recall, shit happens. Southern Cross suspended advertising after the scandal and the series of gaffes on its various networks has done nothing for the company's revenue streams. Still, the board increased the pay of chief executive Rhys Holleran by $350,000 to $1.66 million. Southern Cross argued in court last month the Australian Communications and Media Authority did not have the power to decide whether it had broken the law with the prank in which two DJs convinced Saldhana to put them through to the ward treating the then-pregnant Duchess of Cambridge.