Magpies make it clear selfishness will not be tolerated as Dane Swan declares he'll be a "Pie for life" Magpie Dane Swan says he intends to remain a "Pie for life" as Eddie McGuire says the club will no longer tolerate personal agendas at the Copeland Trophy presentation. COLLINGWOOD president Eddie McGuire and coach Nathan Buckley have drawn a very public line in the sand on player behaviour, insisting that selfishness will never again be tolerated at the club. McGuire and Buckley both set out the rules for season 2014 and beyond after a frustrating season that culminated in the post-season departure of several high-profile players, including the likely trading of Heath Shaw and Dale Thomas' decision to exercise his free agency options at Carlton. Thomas and Shaw did not attend last night's Copeland Trophy night. Neither did Alan Didak and Darren Jolly, who were not offered new contracts for next season. But Dane Swan, who has a close relationship with some of those departing Magpies, said last night it was not a time for recriminations, and that he intended to remain a "Pie for life." McGuire told the packed crowd at Crown's Palladium Room that the club would no longer tolerate personal agendas, saying it was a privilege, not a right, to wear the black and white colours. "It's sad to see since 2010, and despite being one quarter of football away from our most successful year ever in 2011, a pervasiveness of selfishness has crept in to our club," McGuire said. We won in 2010 by being 'Side by Side', by doing everything that is required to win. 'Side by Side' means being that always. It's not about being 'Side by Side' when you're being supported and then turning your back when suddenly it doesn't suit. We know that football is lucrative these days, so we pay money for a totally professional performance for players and staff. This club demands the highest standards, attitudes and applications. Any form of selfishness will not be tolerated. Buckley said the Magpies' shock elimination final loss to Port Adelaide was not acceptable, but proof that a young, hungry side could achieve things in a short time if they worked together on the same page. "We've got the necessary talent to contend, but this year we beat ourselves," Buckley said. It won't happen again and we're putting everything in place to make sure it doesn't. The brutal reality is that the club will always be bigger than the individual. 'Side by Side' is more than just a line in our club song. It's an expectation. It's demanded. The club comes before the man, not the man before the club. Swan drew one of the biggest responses when he told the crowd that he had no intention of ever leaving Collingwood. "It's a pity Heater and Dids couldn't continue their careers here, but I still love them as should all of you," Swan said. They're premiership players ... (But) I love the footy club. I certainly don't plan on playing for anyone else. I'll be a Pie for life. You won't see me walking out of this club.