Apple sued over iOS 7 Mobiles Technology News Smartphone Apps Digital Life News October 22, 2013 - 12:13PM Criticised: Apple's iOS 7 mobile operating system. Proving that new design has the ability to polarise people, a California man is taking Apple to court over its iOS7 iPhone and iPad operating system. Mark Menacher has filed a small-claims complaint against Apple's chief executive Tim Cook in the Superior Court of California in San Diego because he wants iOS7 removed from all of his family's compatible devices. His biggest gripe is that there is now no way of reverting back to iOS6. "Apple's disregard for customer preferences in relation to iOS7 is corporate thuggery," Menacher said in a statement published by Cnet. Steve Jobs was reportedly rough on company employees in pursuit of happy customers, but Tim Cook apparently cultivates a culture of contempt for customer satisfaction in pursuit of corporate profits. It is a policy that will eventually fail. Menacher is not the only critic of Apple's latest operating system. Less than a day after the update went live and iPhone owners started downloading it to their devices, some users started to complain that the new operating system's 3D effects and zooming were making them feel sick - a complaint that intensified when Apple disabled the ability to downgrade back to iOS6. Other common gripes included a glitch with Apple's iMessage service and several security flaws.