Both sexes 'ogle' women, study finds It's not the greatest surprise that a scientific experiment found that men spend less time looking women in the eyes than they do ogling their waists and chests. However, researchers also found that women do the same to other women to "see what they are up against." An eye-tracking device was attached to the faces of 36 men and 29 women, by a team from the University of Nebraska-Lincoln in the US. It showed that the women with larger breasts and bigger hips got even longer looks. Professor Sarah Gervais said the reason was partly evolutionary, and partly conditioning by the media.