BBC iPlayer viewers abandon computers for smartphones and tablets Taking radio into account, computers are still used more to access iPlayer than smartphone and tablets, but have a falling share and the mobile device figures do not include listening on mobile devices via popular third party radio apps such as TuneIn. Alongside September's viewing figures, the BBC announced the iPlayer mobile app for Android, iOS, Windows Mobile and BlackBerry has been downloaded 20 million times. Victoria Jaye, head of TV content for iPlayer, said the figure marked "a golden age of public service television." She said: "[It] cements iPlayer's role as BBC Television's fifth channel, enabling audiences to fit their enjoyment of the full range of BBC programmes around their busy lives." Director-general Lord Hall said this month the BBC would "reinvent" the iPlayer, extending availability to 30 days after broadcast and making more programmes available online before broadcast. By 2022 the service will be "the front door to many people to the whole BBC," he said. The media analysts Enders estimate that iPlayer currently accounts for only 3pc of total viewing, rising to 7pc among 16 to 34-year-olds. Explaining the focus on iPlayer in the BBC's strategy, Lord Hall said: "Almost every teenager today has a mobile and it's this device they value most, not the radio or the television."