Wonga advert "not socially responsible" A radio advert for payday lender Wonga has been banned for being irresponsible. The Advertising Standards Authority criticised the ad - which featured a rewritten version of the 1950s song "Mr Sandman" - because it "implied that it was suitable to routinely use a payday loan for the purpose of supplementing a monthly income without much consideration." The ASA said a line in the ad: "Mr Wonga you make it easy when the month feels too long," gave the impression that a high interest short-term loan was something that could routinely be taken between paydays. As such it ruled that the ad breached a social responsibility rule and could not be broadcast again. Wonga said: "We note the ASA's ruling, although this ad has not been on air for over two months."