Ten's new TV shows Wake Up and Studio 10 start November 4 A new chat show for Network 10 starring Joe Hildebrand, Jessica Rowe, Ita Buttrose and Sarah Harris airs soon. Wake Up hosts Natasha Exelby, James Matheson and Natarsha Belling in their new beachside studio. IF change is as good as a holiday, then Channel 10s new breakfast offering, Wake Up is about to deliver a little bit of both. Wading back into one of the most competitive - and crucial - timeslots on network television, Wake Up - Ten's latest attempt at providing viewers and advertises with a real alternative to Seven's Sunrise and Nine's Today - is less limp boast and more blindingly hard-to-miss when you take one look at its spectacular studio location - on Sydney's Manly beach. The postcard setting, inside the Queenscliff Surf Lifesaving Club at the north end of the iconic sandy stretch, was at its dazzling best on a blue-sky day for the media launch. Wake Up hosts find what residents want on breakfast TV As Ten's director of morning television and the man who steered the market leader Sunrise to its ratings success Adam Boland revealed, the stunning backdrop is at the centre of what will make a more polished impression on viewers than Ten's failed foray into this format two years ago. Back then, Breakfast was rushed to air with windup alarmist Paul Henry, a former shock jock from New Zealand, antagonising local audiences, as well as his co-hosts Kathryn Robinson and Andrew Rochford. Boland, who knows his considerable reputation is at risk with this new venture, has at least shown viewers a little more respect with his considered approach, giving Wake Up's new hosting team of Natarsha Belling, James Matheson and Natarsha Belling rare rehearsal time ahead of their November 4 launch date. Ditto, the Studio 10 panel of Ita Buttrose, Joe Hildebrand, Jessica Rowe and Sarah Harris, who showed an easy chemistry during a staged example of how the panel show will work at Ten's headquarters in Pyrmont. ITA Buttrose, Jessica Rowe, Joe Hildebrand, Sarah Harris in their new studio at Channel 10, Pyrmont. Not unlike US chat show The View, it will open with a greater news focus, drawing on the considerable media pedigree of its panellists, with the added challenge of broadcasting with a live studio audience each day. The morning program will get a half-hour jump on its rivals, kicking off from 8.30am to 10.30am, when a health, beauty and well-being spin-off, Studio10 You will take viewers up to the 11am Eyewitness News bulletin. You will feature live counselling sessions with psychologist Jo Lamble (poached from Today) and medical matters with The Project favourite Andrew Rochford, who will share hosting duties across the week. In his slick sales pitch of the new programming (and himself), with Ten boss Hamish McLennan and advertising executive Russel Howcroft watching on, Boland revealed he had sold the network on his definition of morning television as "the front door" to any network. Running with that analogy, viewers should relish waking up to such a spectacular view each morning, which will air from 6.30am - just after the sun comes up over the Pacific Ocean each day. To counter what many may dismiss as a Sydney-centric vista, Wake Up will cross regularly to the other key TV market of Melbourne, where Nuala Hafner will present up-to-the-minute local news for each market from Federation Square. It's an undertaking that will immediately challenge its TV rivals who currently deliver bulletins to its west coast audience that are essentially three hours old when they get to air. In the age of Twitter and 24/7 online newscasting, this seems the least a new kid on the block can do to make a difference to its audience. Until the personalities go live, the comparisons to Sunrise and Today are mostly cosmetic. Wake Up will make use of its stunning beach setting and an amenable local council to stage the kind of outdoor concerts Sunrise has made event television (but Boland claims upset neighbouring legal and finance firms who reportedly made regular complaints). Gone from the regular breakfast TV runsheet will be the roving weather report, a concept Boland for one considers dated. We think the days of the travelling weather circus are over ... if there's something happening, fine we'll send (Sam McMillan), but it almost became a problem (on Seven) finding a reason to go somewhere just to do the weather. That, and when that blue-sky backdrop turns to grey everyone will know about it.