Mobile purchases send Shop Direct sales up The company, which owns Very.co.uk, Littlewoods and Isme, made a profit of £6.6m in the year to July, returning to the black for the first time in 10 years. Shop Direct said revenues rose 1pc in the year to £1.69bn, with combined sales at Very and Isme up by 18pc. Very has benefited from a successful collaboration with Fearne Cotton, the television and radio presenter, who has recently expanded her fashion range into furniture and home goods. More than a quarter - 27pc - of Shop Direct's online sales were made via tablets or smartphones against 20pc last year, and the company said this growth had continued in recent months, with mobile devices accounting for 38pc of sales in the first quarter of the new financial year. "These results mark an important milestone in the journey of Shop Direct into a world class digital retailer," said chief executive Alex Baldock. We're delighted to report a positive pre-tax profit for the first time in 10 years, giving us a solid platform from which to move forward. Electronics and seasonal goods had been the top sellers, with tablets, small domestic appliances and beauty products performing well. Shop Direct, which is owned by Sir David and Sir Frederick Barclay, owners of Telegraph Media Group, predicted that novelty jumpers, onesies and new games consoles would be among the top sellers at Christmas.