How Cookie Monster stunt on Newsnight could win the producer Champagne The Cookie Monster then proceeded to do his trademark thing: scoff an enormous cookie, shouting "Cookie! Om nom nom, nom nom. Om nom nom, nom, nom nom ...Ha! Byebye... Oh, turn camera off. He then leaned forward and switched the camera off, before the screen cut to the credits. The stunt, the latest by the programme under its new editor Ian Katz, was widely praised on Twitter, where most agreed it was one of the funniest things on TV for a while. Katz believes that the show's "playout" is a crucial part of the show and is offering a bottle of Champagne from his own wallet for the best one each week. The idea was apparently conceived by Ryan Dilley, who has just joined the programme from Radio 4, where he worked on Broadcasting House with Paddy O'Connell, and on PM with Eddie Mair, both of whom are known for their amusing broadcasting stunts. Yesterday afternoon, Dilley (@ryandilley) tweeted: "To secure appearance of BBC's newest big name signing, I've been chasing his 'people' in NY and LA. Tune in. #scoop #newsnight. Katz, who joined the BBC from The Guardian, got into trouble in his second week as editor of Newsnight, when he called the Labour MP Rachel Reeves "boring snoring" in a Tweet that he thought was private. He later apologised. There was apparently much discussion on the right question to ask the Cookie Monster and a fear of repeating Cathy Newman's embarrassing performance of Gangnam Style on Channel 4 News last year.