Sunrise host Sam Armytage's mobile phone number flashed on air Samantha Armytage may need a new phone number after a smartphone demonstration segment revealed her digits to the world. Courtesy: Channel Seven/Sunrise Sam Armytage reacts after her mobile phone number is aired to Australia. SAMANTHA Armytage was bombarded with phone calls from viewers - including marriage proposals - after her mobile phone number was shown live on air this morning. The blunder happened during a segment on Sunrise to explain the workings of a smartwatch accessory for mobile phones. The demonstrator for the smartwatch contacted the host's number and then her number flashed on the smartwatch screen. The bubbly blonde even received marriage proposals. Sam has tweeted all is well. "It was very flattering that at such an early hour so many viewers called or texted to give me their thoughts on the show and ask me to move to Cairns to marry them," Armytage told News Corp Australia. Armytage changed her mobile phone number immediately after the show. Viewers were quick to call Sam Armytage before she changed her mobile phone number. The show's executive producer Michael Pell said it's all part of the thrills and spills of live television. "That's the beauty of live TV, you never know what's going to happen," he said. The new technology caught us off guard and Sam's number was changed immediately. On the plus side, it demonstrates how interactive our audience is - they feel so comfortable with our hosts that they'll call them right up on air. Armytage is not the only breakfast host to accidentally revealed her mobile phone number on live TV. USA Today show host Hoda Kotb, who co-hosts the fourth hour of the show alongside Kathie Lee Gifford, was demonstrating the new Samsung Smartwatch when she accidentally breached her own privacy. Within minutes of the blunder occurring, Hoda had 20 new voice-mails and 1,012 text messages. When she dialed out, her own mobile number flashed across the watch, and television screens. "Is that my number?" she said, before her phone started ringing off the hook. Contrary to some speculation online that Sunrise may have tried to re-create the similar on-air moment, a Seven spokesperson told News Corp Australia it was not deliberate. "It most certainly was not deliberate, Sam took it all in really good humour, it was a shock," she said. We were just as surprised, if not more so. We saw the comments online after the show today (about the Today Show incident) and we were absolutely flabbergasted, we couldn't believe it.