British Gas #AskBG Twitter campaign backfires After British Gas announced a £120 increase to annual energy bills, perhaps it should have waited a little before launching a question and answer session on Twitter. Customer service director Bert Pijls was at hand to answer any questions, with concerned consumers asking questions via the #AskBG hashtag Initial replies were unlikely to settle any qualms anyone had about the exercise At first, the social media team did its best to answer concerns But the hashtag was quickly commandeered The topic then turned into a post-mortem of the energy company's social media strategy If anyone fancies it, there's an opening at the company for a "Senior Social Media Manager"