2Day FM chairman on radio prank: Shit happens Rocked by scandal: The "UK incident" involving DJs Mel Greig and Michael Christian affected revenue. The chairman of Southern Cross Media - which owns the radio station responsible for the infamous royal prank call - played down the controversy to shareholders in Melbourne today saying ""shit happens."" Southern Cross was forced to suspend all advertising on 2Day FM after a scandal involving the suicide of a British nurse, who was taken in by a prank call by presenters Mel Greig and Michael Christian. The pair phoned the hospital where the Duchess of Cambridge was being treated for a pregnancy-related illness, pretending to be the Queen and Prince of Wales. "These incidents were unfortunate, no doubt about that," Southern Cross chairman Max Moore-Wilton told shareholders. But in the immortal words of someone whose identity I cannot recall, shit happens. He did not shy away from the comment after the meeting. ""I think it was a one sentence comment wasn't it,"" he said when asked by Fairfax Media whether he regretted what he said. ""I have no comment, I made a comment in one sentence. I am glad the media is so busy,"" he said. Southern Cross received a first strike at the meeting, with more than 25 per cent of shareholders rejecting its remuneration report, as well as a strong protest vote against the re-election of directors. According to results of the meeting posted by the media group, more than 172 million votes were cast against its remuneration report, and around 382 million votes in favour, giving the resolution a "no" vote of more than 30 per cent. Around 25 per cent of votes were also cast against the re-election of director Chris de Boer. It is an improvement on last year when 43.4 per cent of votes were cast against the re-election last year of Mr Moore-Wilton, and 39.2 per cent vote against another director, Leon Pasternak. A report from the Australian Shareholders Association said it is not aware of any other ASX200 company "where a range of directors have been so unpopular with investors." The ASA was undecided on the remuneration report vote ahead of the meeting but recommended a vote against the re-election of Mr de Boer. According to the ASA, one of the sore points for investors has been the excessive fees paid out to Macquarie Group which listed the original media group in 2005 and remains its largest shareholder with a 26.5 per cent stake. Revenue from the company's metropolitan radio stations, which include the Today and Triple M networks, fell last year due to scandals involving presenter Kyle Sandilands and what the company called the "UK incident." Austereo suspended all advertising on 2Day FM after a scandal involving the suicide of a British nurse, who was taken in by a prank call by presenters Mel Greig and Michael Christian. Southern Cross has also had the misfortune of being affiliated with the Ten Network for most of its regional television stations which have performed poorly accordingly. A deal to sign up as an affiliate with Nine Entertainment - and possibly merge with the soon-to-be publicly listed broadcaster - also failed. If Southern Cross receives a "second strike" at next year's shareholder meeting, with a no vote on its remuneration report of more than 25 per cent, it will be forced to hold a resolution to spill all of its directors who must then stand for re-election. Southern Cross chief executive, Rhys Holleran, told investors at Tuesday's meeting that the first quarter has traded positively compared to last year but advertising failing to maintain its election boost. While July and August produced "strong results," according to Holleran, "September was somewhat subdued and pulled back performance a little," he said. Whilst consumer and business confidence indices are trending positively, retail spending is still very subdued and advertising markets are still short. Revenue declines for the Ten broadcast product have also stabilised, Holleran said.