Innerware lingerie advert banned for being too sexist Advertising Standards Board upheld a complaint about it being in poor taste The advert was created by Crisp Advertising in North Adelaide It was designed to show that the business offered free bra fittings A lingerie advert has been banned from Australian television by censors for being too sexist. The Advertising Standards Board upheld a complaint about it being in poor taste. The clip features a woman in underwear walking into a garage to ask a worker behind the counter 'can you fit me?' Taken down: A lingerie advert has been banned from Australian television by censors for being too sexist Created by Crisp Advertising in North Adelaide, its message was designed to convey that Innerware Lingerie offered free bra fittings. But the board ruled that the content breached a section of the advertising standards code which stipulates that 'advertising or marketing communications shall treat sex, sexuality and nudity with sensitivity to the relevant audience,' reported The Australian. 'The board considered that the advertisement did have a strong sexual suggestion with the combination of the woman wearing lingerie, her sexualised strutting, the focus on her body and the sexualised conversation,' the case report said. Poor taste: The Advertising Standards Board upheld a complaint about it being in poor taste Controversial: The clip showed a woman in a bra and underwear strutting into a garage and asking the shocked man behind the counter 'can you fit me?' Not a normal day: The man in the shop looks shocked seconds before the actress delivers her controversial line Message: Created by Crisp Advertising in North Adelaide, its message was designed to convey that Innerware Lingerie offered free bra fittings Innerware Lingerie's owners Evan and Tina Zorba have now altered the advert and it is back on Australian television. Mr Zorba said: 'The idea was about having fun with it, we didn't want to offend anyone, it was a bit cheeky.' In June a television commercial starring Pamela Anderson and a lesser-known actress exposing their bras and cleavages was banned for being sexist and degrading to women. The 45-year-old Baywatch star and her assistant Vanessa are shown in an office boardroom full of businessmen in the banned advert for domain and web hosting company Dreamscape Networks. While the assistant pours coffee and cream, her cleavage is revealed to one of the men, Adam, who then fantasises about the pair dancing in bikinis. Advertising watchdogs upheld complaints from four viewers. Non merci: A raunchy advert for the Renault Clio was banned by advertising watchdogs who branded it sexist in 2012 Raunchy: In June a television commercial starring Pamela Anderson and a lesser-known actress exposing their bras and cleavages was banned for being sexist and degrading to women Last year a car advert featuring scantily-clad burlesque dancers was banned after watchdogs branded it sexist. They were concerned that it featured "a number of shots of the women's breasts and bottoms, in which their heads were obscured." The way the women had been presented in the Renault Clio advert "invited viewers to see them as sexual objects," it was ruled. The Advertising Standards Authority, who were alerted by just one complaint, banned the advert - which appears only on the internet - after rejecting the French car-maker's contention that it was a parody of a typically French Moulin Rouge-style cabaret scene. They ruled it was "sexually provocative" and "objectified the dancers by portraying them as sexual objects."