Pure argan oil, responsibly sourced from Morocco, is the key ingredient in all of the products made by the New York organic skin care line Kahina Giving Beauty, founded five years ago by Katharine L'Heureux. The brand's signature product, a bottle of 100 percent organic argan oil, works as well on the face and body as it does on hair, soothing dryness and replenishing moisture. But for Kahina's first body serum, L'Heureux combined a lightweight argan oil base with 16 other oils, from watermelon and coconut to cumin and clove, to "create this more luxurious spreadable texture," she said. It's also the brand's first scented product. The aroma is called Fez. Putting it on is a warm, sensory experience meant to transport the wearer to the Moroccan city, one of L'Heureux's favorite places. "I wanted something evocative of that multilayered city that combines spirituality with all the scents of the spice market and the souk and the floral notes that happen in the spring, when the orange flower blossoms are just spilling through the streets," L'Heureux explained. I've never personally been a big scent person, but I love the idea of evoking places. She plans to introduce additional products with the same spicy scent. $98; givingbeauty.com.