SA Tourism Commission film with ex-cricketer Ajay Jadeja launched to lure Indian visitors ahead of World Cup Former Indian cricketer Ajay Jadeja at the Adelaide Oval in a scene from the commercial. A NEW tourism video targeting tens of millions of Indians will encourage them to visit Adelaide during the Cricket World Cup next year. The short film, starring former Indian cricketer Ajay Jadeja, is being launched on Wednesday in New Delhi. It focuses on the city and surrounding regions, including Kangaroo Island, Adelaide Hills and the Barossa, with an appearance by Barossa food identity Maggie Beer. It is the first of three films to be released in coming months targeting the mass Indian audience while its attention is focused on South Australia. The SA Tourism Commission is hoping to capitalise on Adelaide hosting the opening match of the ICC Cricket World Cup, a showdown between arch-rivals India and Pakistan on February 15. Ajay Jadeja and his son at Kangaroo Island in the commercial. Deputy Premier John Rau, who is launching the film during a trade mission to India this week, said the game would be broadcast to an anticipated global television audience of more than one billion people. Mr Rau said the film highlighted experiences that Indian visitors "could relate to" - such as Jadeja and his son lunching in Hahndorf, visiting vineyards, spotting dolphins and quad biking past kangaroos - and was based on research about which regions Indian tourists aspired to visit. "The film aims to uncover the real South Australia," Mr Rau said. We wanted to capture the experiences of real people and this film does that in a creative way. The Cricket World Cup provides a great tourism opportunity in the key market of India and the rest of the subcontinent. Research has shown India offers a total online video audience of 54 million viewers per month. YouTube, where the SA video will be posted, attracts 31.5 million Indian viewers per month alone. The marketing campaign around the film will also target Indians living in other Australian states as well as in the Middle East, Singapore, Malaysia, New Zealand and the US. The film is directed by Indian film maker Deepti Chawla and set to a soundtrack by Bollywood composers Siddharth and Sangeet Haldipur. Production and marketing of the three films cost about $100,000. Originally published as Tourism pitch aiming to bowl Indians over