Primesight insensitive billboards on Duke Street in Leith removed As Remembrance Day approached, an army recruitment poster featuring a soldier carrying a machine gun was placed directly next to a British Legion poster about "helping bereaved families live on." The initial photo of the boards on Duke Street received more than 260 retweets with Twitter users saying they felt "upset" by the poorly judged placement of the advertisements. After STV Edinburgh contacted Primesight, the outdoor advertising agency responsible for erecting the posters, the company immediately asked its contractors to remove both and apologised for the insensitive juxtaposition. Keith Lamie, regional director for Primesight in Scotland, said the boards were placed next to each other due to an advertising classification error. "Primesight takes great care to ensure that the positioning of its posters does not cause offense," Mr Lamie said. The pairing of the posters on Duke Street in Edinburgh was unfortunate and not picked up in our normal juxta screening. One is classified as a charity and the other as recruitment, in most cases this would have been acceptable. When you alerted us to the issue last night we immediately arranged for the posters to be transferred to separate locations and rectified the posting within 12 hours. We profusely apologise for any offence caused and will look to improve our screening procedures. Following the removal of the boards Chas Booth, Green city councillor for Leith, said the adverts' placement acted as a reminder of the consequences of war. "The juxtaposition of these two adverts seems to inadvertently remind us of the terrible consequences of war," he said. At a time that we remember those who have died in the First World War and more recent conflicts, we should also pause to reflect on the wider impact on families and communities touched by war. More importantly, we must work to promote peace throughout the world, and to ensure such suffering never happens again. The Advertising Standards Authority confirmed it had not received any complaints about the billboards. Main picture credit: ©@monstris