Retail start-up launched by pop star Paul Young's daughter It is predicting a first-year turnover of £300,000. Enclothed works with 30 designers, from high street brands such as Gant and Hackett to boutique names including Collective and Notch. Enclothed uses the standard wholesale model: the clothes cost the same as they would in a store. "Except we don't have the overheads of a Regent Street store," said Ms Young. Customers choose the items they like from the box and a courier picks up the rejects. The pair launched with £150,000 raised from friends and family. They are now looking to raise £1m to expand into Europe and double the size of Enclothed's customer database. Ms Young, who carries a tape measure "everywhere," enlisted her celebrity father and her brother in the early days of Enclothed to help her learn about fit and male measurements. "Now, whether I see a man walking down the street, I can guess his size," she said.