Google ad server crashes creating a revenue hit for publishers MOUNTAIN VIEW, Calif., Nov. 12 (UPI) -- If the Internet looked a little different this morning to you and it wasn't due to lack of coffee. Wednesday morning saw publishers lose possibly millions of dollars in missed revenue after the Google ad server crashed, causing website load problems. News websites, including the BBC, USA Today, Forbes, and the Wall Street Journal, had slower load times or failed to load. Some of the websites temporarily disabled the ads until the situation was resolved. Google accounts for 32.4 percent of the global digital ad market with its double-click ad serving comprising 44 percent of the market. The ads were back online at 10:45 a.m. EST after two hours with the outage causing millions in lost ad revenue. DoubleClick for Publishers experienced an outage this morning impacting publishers globally, across their video, display, native and mobile formats. Our team has worked quickly to fix the software bug and it's now back up and running, so our publisher partners can return to funding their content," said Google in a statement. Internet users turned to Twitter to comment on the blank Internet and lost ads with the hashtag #DFPocalypse. The Tumblr page What Happens in Adops had a good summation of Wednesday morning's ad snafu.