Would you run ten miles for a free Starbucks latte? Customers can earn three points by taking 7,500 steps a day, five points by taking more than 10,000 steps a day (covering roughly five miles), or ten points by taking 12,500 steps a day. Policy holders can also earn points by logging their cycle rides and by visiting the gym. The company already offers free cinema tickets for policy holders who log how much exercise they do and offers rewards for buying healthy food, monitored through Nectar cards. Vitality has an existing relationship with Fitbug, the pedometer maker. However, chief executive Adrian Gore told the Telegraph the firm "will be agnostic" about accepting data from the various fitness gadgets on the market. Fitness fanatics who sign up to the scheme will need to be mindful of which free drinks they claim from Starbucks. A short filter coffee from the chain contains three calories and 0.1g of fat, according to its own nutritional information. However, a venti, whole milk, white chocolate mocha with whipped cream contains 613 calories and 25.8g of fat. A venti, whole milk, signature hot chocolate with whipped cream weighs in with 690 calories and 40.4g of fat. By way of comparison, a Big Mac contains 508 calories and 25g of fat. The althletics superstar Jessica Ennis-Hill appears in Vitality Health's advertisements