Character is what we're about - not burger, fries St Peters residents say they're pleased they won't get a Hungry Jack's. ST PETERS residents have applauded a Norwood, Payneham & St Peters Council decision to reject Hungry Jack's bid for new 24-hour store. And they have vowed to fight any potential appeal of the decision. The council's development assessment panel last week knocked back plans for the fast food restaurant on the corner of Payneham and Harrow roads. About 50 residents in the public gallery at Norwood Town Hall cheered the panel's decision. Several residents addressed the meeting, saying the whiff of burgers would invade their houses and they would have to contend with noise from extra traffic. They also feared the fast-food restaurant would detract from the character of the area. Speaking at the meeting, Harrow Rd resident Kim Paschero raised concerns about noise, odour, and increased traffic. "We designed our house so we can get a breeze coming through, so we would get all that odour coming into our bedroom and living quarters," Mrs Paschero said. The height will also impact us and reduce any view we have of the hills ... I have concerns about litter, traffic, parking and the clientele that may approach the venue. Panel member and councillor John Frogley said the location was not suitable for a fast-food restaurant. "The proposal didn't meet the requirements of the development plan because it's a mixed use historic conservation zone," Cr Frogley said. The objective centres around maintaining the historic character of that side of Payneham Rd. The development would also cause unreasonable impacts on adjoining residents. Hungry Jack's can appeal the panel's decision but residents said they would continue to fight. "I am pleased, but there are lots of fine walls that allow an appeal to occur, so it's not over yet," First Ave resident Mark Birchmore said. We are 800m away from where it's planned and it's clearly against what the residents want. The Agostino Group, which owns the neighbouring BP service station, applied to develop a two-storey building with Hungry Jack's and a retail store on the ground floor and an upstairs office. The application also included alterations to the BP service station. The Agostino Group reduced the height of the development 11.3m to 10.3m and said a special filter would be used to reduce cooking smells. A spokesman for the company did not want to comment "at this time." In an emailed statement, a Hungry Jack's spokesman said the company was "reviewing the panel's decision." The decision was the burger chain's third knock-back in Adelaide in less than a year. Holdfast Bay Council's panel rejected a bid to open a store in South Brighton and Salisbury Council's panel knocked back plans for one near Parafield Airport.