McDonald's 10 best British adverts Ronald McDonald Since the early days, appealing to children has been a core part of the McDonald's advertising campaign. Introducing the Happy Meal, including a free toy and teaming up with kid-friendly brands such as Disney helped with this pursuit -- as did the McDonald's mascot, one of the most famous clowns in the world. There for the parents, too Of course, getting children on board isn't enough -- McDonald's had to appeal to the parents, too. By the mid-90s, McDonald's didn't need to explain its gimmick anymore, so it touted the idea of being a loved and indispensable part of British life. And with the ad agency Leo Burnett on board, it could start being a bit more creative -- McDonald's isn't even mentioned for the first 30 seconds of this 1994 ad. Best of British Market research in the early 1990s had shown that consumers were starting to tire of McDonald's because of its American branding, according to Marketing Magazine. So the restaurant started to focus more on the British way of life -- and its cheekier, self-effacing sense of humour. Affordability Keeping up with the tongue-in-cheek humour, this simple, 10-second spot from the late 1990s was part of the ad campaign for McDonalds" new 99p menu. Justin Tindall, executive creative director at Leo Burnett, called this ad "10 seconds of lateral genius." Celebrities are lovin' it McDonald's had used celebrities in its ads before -- most memorably Alan Shearer in the run up to the 1998 World Cup, as well as the famous US ad "The Showdown" where Larry Bird and Michael Jordan play basketball to compete for a Big Mac and fries. In 2003, McDonald's introduced a new slogan that it still uses today, taken its jingle from a chart-topping celebrity single. Enter Justin Timberlake. Important: he has a cameo at 22 seconds. The London Olympics When British emotions were already running high in the summer of 2012, McDonald's launched a series of five 60-second spots celebrating all aspects of the Olympics, with the slogan: "We all make the games." This ditty recognises everyone from the clapper and the napper to the glued-to-the-screener and the you-should-have-been-therer. Bringing people together McDonald's has always tried to brand itself not just as a burger joint but as an experience -- an activity for a family to enjoy together. In this 2013 ad, a man tries to bond with his step-son and fails until a trip to McDonald's does the trick. The universal brand Not just for helping adults escape uncomfortable situations, not just for kids who want a mini plastic toy -- McDonald's is for everyone, right? This ad from last year shows a group of teenage boys and an older man who have more in common that they might have thought. The World Cup McDonald's came up with a viral video that's not explicitly about its own brand with this ad from the World Cup in Brazil. Deemed by many to be the best ad of the World Cup, the spot shows a range of people, from a young boys on an escalator to a woman in heels showing off some astounding footy tricks. And one for luck: 40 years together To mark its 40th anniversary in the UK, McDonald's released these ads celebrating the relationship through all the major milestones, including passing your driving test, the nervous first date, the loss of your first pet and moving to a new house. The best of the rest It's not just British telly where McDonald's shines; the restaurant is also behind some pretty clever ad stunts elsewhere in the world. Here are some of the best. Baby Ronald: Eid Mubarak: Closer than you think: 197m away: Napkin dispensers: A working sundial: An editorial page of a newspaper: Coffee: More coffee: Even more coffee: