Facebook at Work: Fear is driving Zuckerberg to invade our offices Mr Zuckerberg has done a phenomenal job of rewiring the social fabric of the connected world. We now think it's normal to post photos of our wives and girlfriends just before they give birth (Robbie Williams I'm looking at you) and update our statuses with "humble brags" galore. If you aren't familiar with this phenomenon, it's when a friend tries to pass off something pretty amazing as "totes normal" - such as landing a business-class flight upgrade which you have to read about at your desk, while it tips it down outside. This is the man who, back in 2011, suggested that privacy was a societal norm of the past. His incredible efforts at Facebook have thus far proved him correct. But do we really want him to shape our working life in the same way? A social network for the office is bound to lead to some cringeworthy social faux pas. It hardly bears imagining: some poor fool will post a photo of a dodgy kiss at a Christmas party; people will start boasting of their work achievements; and others will feel pressured into "liking" their colleagues" efforts. Then there's the issue of trust - a niggling thorn in Facebook's side - as it fights a European court battle over alleged data protection violations. An Austrian lawyer has brought a case against the company, in what could be one of the largest class actions over privacy (with more than 25,000 supporters), accusing it of giving European data away to US spy chiefs at the National Security Agency. Are we really expected to have faith in a company that has form in changing who can see private information about its users without their prior permission? You may not remember app-gate. This inglorious episode was when The Wall Street Journal discovered back in 2010 that third party services on the social network, such as popular game Farmville, could gain access to Facebook users" private data and in turn made this available to advertising companies. The social network's security record certainly leaves a lot to be desired ahead of any move into the corporate space. And so we come to the issue of why Facebook wants a piece of the professional pie. In a nutshell: it's fear. The social networking giant may have 1.35 billion monthly users but its growth has slowed. Mr Zuckerberg is on an admirable mission to make sure Facebook keeps innovating so it doesn't suffer the same fate as MySpace and all those other big tech names that have withered and basically died. After its disastrous stock exchange debut in 2012 (Facebook tanked almost immediately after floatation), the business has remained under intense pressure from Wall Street to make its offering more addictive than ever. While going after our work lives may be an obvious market opportunity, it also sounds a death knell for the impish Facebook we all knew and loved. While I applaud Mr Zuckerberg for trying to pivot his business (as they say in Silicon Valley circles), if Facebook really does want in on the corporate space then he's finally favoured the investors over us, the original poking procrastinators. My verdict? Dislike.