Expert's view of The Apprentice: Playing the global game When you are separated by the Atlantic Ocean, an occasional phone call simply will not suffice - global strategies require global thinking, and that means utilising every tool at your disposal. Ultimately, Bianca's team benefitted from having a product that was better targeted at the US market and managed to persuade Lord Sugar that their energy drink was more likely to succeed across the pond than the health drink marketed by the opposing team. On the losing team, Lauren committed the fatal error of failing to prepare adequately to pitch the product, and also underestimating the audience when it came to the promo video, resulting in a muted response to the drink itself. When you do expand into a different market, understanding the differences between what audiences need compared to your original market is vital, and Lauren failed to understand this - something that concerned Lord Sugar enough to eliminate her from the process. Determine from the outset who would thrive in a foreign environment Understand the differences between what audiences in different markets desire Ensure that each member of the team has specific instructions and tasks Ask for regular updates to keep the ship sailing smoothly Never leave things to chance - it is a guaranteed way to fail