Wizard of Oz lion costume worn by Bert Lahr fetches $3.5m at auction in New York THE legendary lion costume worn by Bert Lahr in the iconic film, The Wizard of Oz, has sold for more than $US3 million ($3.5 million) at auction in New York. According to the New York Daily News, the costume had been authenticated as the one Lahr wore in the 1939 film. Its face is a sculpted likeness of the late actor. A spokesman for costume owner, James Comisar, said a secondary costume used in the film was sold at auction in recent years for close to US$1 million ($1.1 million). Mr Comisar has a trove of TV memorabilia from shows including I Love Lucy and Lost. He has said he plans to use money from the Cowardly Lion costume sale to exhibit his collection.