Karl Stefanovic wears same suit for a year as a social expereimentss Fashion rule #1 ... never wear the same thing twice ... or for a whole year. Picture: Youtube. FRUSTRATED by the constant sexism he saw his fellow co-host endure day after day, Channel Nine's Today show host Karl Stefanovic has conducted an experiment of a fashion kind in support of his female counterparts. He has worn the same blue suit every day for a year. "I've worn the same suit on air for a year - except for a couple of times because of circumstance - to make a point," Stefanovic told Fairfax Media. "No one has noticed; no one gives a s**t," Stefanovic says about his cheap Burberry knock-off. It is a very different story on the other hand for his female co-host, who are berated daily often by viewers writing in vicious comments about their outfits or the media. I'm judged on my interviews, my appalling sense of humour - on how I do my job, basically. Whereas women are quite often judged on what they're wearing or how their hair is. But women, they wear the wrong colour and they get pulled up. They say the wrong thing and there's thousands of tweets written about them," Stefanovic tells Fairfax Media. Women are judged much more harshly and keenly for what they do, what they say and what they wear. Wearing the suit ... 1st September 2014 Picture: Youtube Source: Supplied And co-host Lisa Wilkinson agrees as expressed during her 2013 Andrew Olle address about the expectations of a female journalist saying, "when you're a woman doing breakfast TV, you quickly learn the sad truth, that what you wear can sometimes generate a bigger reaction than even any political interview you ever do." And again ... 7th April 2014. No word yet on how often it makes it to the drycleaners. Only Lisa and (fellow Today host) Sylvia Jeffreys know about the suit. They often remark that it's getting a bit stinky. I'm hoping to get it into the dry cleaners at the end of the year. Originally published as Did you notice Karl wore same suit?