Prosecco for £5.50? Welcome to Netto Per Bank, chief executive of Dansk Supermarked, said the new Netto stores would be a "complete departure" from the format that left the UK in 2010. Every store will include a bakery selling Danish breads and pastries, while all fresh meat will be sourced from the UK. Netto will offer a top-end range called "Premieur" and an "Easy" brand for everyday items. The stores will also offer around 60 weekly "spot deals" on food and non-food items that will end when all products all sold. The first collection of deals will include Prosecco for £5.50 a bottle, Lego for £3, wireless smartphone speaks for £10, and two sirloin steaks for £3.69. Mike Coupe, chief executive of Sainsbury's, said: "We'll of course be following this trial closely and supporting Netto's discounter expertise with Sainsbury's unique understanding of the UK customer." Sainsbury's and Dansk plan to open 15 stores initially as part of a trial in the north of England, but could roll out Netto nationwide if the stores prove successful. Justin King, the former chief executive of Sainsbury's, said the venture was one of the reasons why Sainsbury's is well placed to deal with the turbulence in the UK grocery market. He said: "If Sainsbury's shoppers are going to shop in a discount chain, they would rather shop in a discount chain backed by Sainsbury's than any other."