New campaign to improve city safety after survey finds more women feel unsafe in Adelaide during "Mad March" This woman attracted undue attention from men, all over New York City through the course of a day. The video experiment went viral around the world. MORE women feel unsafe during Adelaide's "Mad March" festival period compared to five years ago, a survey has found, prompting a new push to improve city safety. A YWCA survey, released yesterday, found women held fears about their personal welfare at events such as the Clipsal 500, music festivals or simply while walking the CBD at night. While the government and police say city crime rates are at historic lows, campaigners last night warned safety perceptions remained poor as many incidents were unreported. The online survey, conducted earlier this year, found 59 per cent of respondents felt unsafe this year, compared to 56 per cent in 2009. More than 90 per cent unsafe at the Clipsal, at least a quarter expressed concerns at unidentified music festival while almost a fifth said they were unsafe "walking at night." Most felt safe at the Adelaide Fringe. The survey, of 365 people, found almost 60 per cent of respondents were subject to an incident around the V8 race that left them feeling unsafe compared to 52 per cent in 2009. The survey was released as the women's charity yesterday launched a new government-funded crime prevention campaign to reduce violence against woman and improve city safety. The $50,000 campaign, funded by the state Attorney General's department, is also backed by police, Clipsal 500 chiefs as well as the city's East End and West End community groups. The project, titled Rise Above the Pack, urges people - especially men - to safely intervene against anti-social behaviour that could involve phoning police or asking to help a victim rather than confronting perpetrators. The 12-month campaign involves a series of city workshops addressing "positive bystander intervention" and mass-marketing of city businesses and residents. Yesterday's launch, attended by campaigners, politicians, Adelaide City Council bureaucrats, police and business leaders, heard violence against women was partly fuelled by discrimination. A series of videos also showed the negative impact of sexual harassment and discrimination. Separate research found almost a fifth of Australians blamed women for being raped if drunk or affected by drugs, a third of females will be subject to a violent attack aged 15 and a fifth would be a victim of sexual violence. Launching the campaign, Minister for the Status of Women Gail Gago described the survey as "alarming and disturbing." Fighting sexual discrimination, she suggested, was the first step to addressing against women. "Sexual discrimination demeans woman and ... that is seen as a Petri dish which helps grow domestic violence and allows it to flourish," she said. She said more than $2.5 million had been spent developing at least 71 safety programs. YWCA chief executive Liz Forsyth said: "The reality is a lot of people come enjoy our city but we want all these events that happen at this time of year to be enjoyed by everybody." Clipsal 500 chief executive Mark Warren said safety was a "much bigger issue" than his event. Last week a video of a woman being by men while walking around New York went viral. The video showed actor Shoshana Roberts, who is clad in black jeans and a T-shirt, for 10 hours, in which she received more than 100 comments and the same amount of whistles and winks.