Facebook blocks Stanley Bridge Tavern's page devoted to its dog mascot Benny There's a reason Benny looks so down - he's lost his Facebook page. He's with assistant Stanley Bdige Tavern bar manager Lia Roberts. Picture Tait Schmaal Source: News Corp Australia HE is the lovable face and ambassador of an Adelaide Hills pub where he's become a celebrity, but Benny the Jack Russell terrier has been banned by Facebook. The multi-talented pooch is the "marketing manager" for the historic Stanley Bridge Tavern at Verdun and features prominently in all advertising. The eight-year-old had his own Facebook profile - used by hundreds of pub regulars - until a dog-day afternoon three weeks ago when a faceless Facebook moderator blocked his page, leaving Benny fans barking mad. "We were looking to make his website bigger and better but when we logged on we got the message, "No access for Benny," said Logan Shipley, proprietor of the 163-year-old hotel. I tried to get on the pub's website, but Benny is also the administrator for that and we couldn't access that either. Mr Shipley sent a letter asking Facebook to reconsider, because the Benny website was a vital part of the local community, used by regulars for communication on what is happening in the region and for posting their photos taken with Benny. "I wrote the letter (to Facebook) from Benny's point of view, confirming I was indeed a dog but that I was gainfully employed as the marketing and promotions manager by the hotel," Mr Shipley said. Facebook wrote back asking for two forms of photo proof ID for Benny that are government issued, so they basically want a passport and a driver's licence. Mr Shipley said he won't give up seeking justice for Benny. "I'll keep writing letters and we're starting a Facebook campaign to get justice for Benny Floyd," he said. If you can get on Facebook as a terrorist, I can't see why a hardworking, honest member of the community can't have a profile. We want the world to know (Facebook founder) Mark Zuckerberg doesn't love dogs. It is one of the longest-standing but least known rules of Facebook that all of its 1.2-plus billion members are required to use their real names. The real-name policy has largely been unenforced over the 10 years since the site launched, but Benny is the unfortunate victim of a recent vigorous crackdown on users with "fake" names, locking them out of their accounts without warning and refusing them access unless they re-register with their legal names. The crackdown caused controversy worldwide, when a number of early victims were drag queens - female impersonators and entertainers who prefer to use their female stage names rather than their real-life male names. Regular as clockwork, Benny - a former Hahndorf Animal Shelter dog named by owner Barry Floyd after the Elton John song Bennie and the Jets - arrives at the Tavern daily around midday and announces his arrival by barking at the front door. He is a non-drinker and nonsmoker and only likes one thing on the menu. Naturally, it is the dish named in his honour - "Benny's Pork Ribs." He puts in a five-hour shift each day before his owner drops by to pick him up and take him home for dinner. But not even the might of Facebook can keep Benny off the internet, as some of his fans have posted photos of him on Instagram under the hashtag #stanleybridgetavern While Facebook has banned Benny, it has approved a shocking and bloody photo of two dogs fighting, despite a complaint. Advertiser reader Jackie Driesener contacted the social media network to complain about the graphic image of two bloodied dogs tearing chunks off each other. Facebook wrote back: "We reviewed the photo you reported for containing graphic violence and found it doesn't violate our community standards." Ms Driesener said she was disgusted with the response. "There is an entire website showing this ugly stuff and yet it looks like Facebook would prefer to shut down the website of a lovable little dog (Benny)," she said.