A family home for pictures past, present and future Of course, there's Dropbox, but that particular technology sometimes feels like an anonymous storage and a place where photos and videos gather dust. So who else is trying to find a safe place for children's content to be shared and engaged with? Step up 23snaps, a London-based startup that provides a private social network for families, designed to help them capture and save family photos and videos in a digital journal. Not only is 23snaps a place to upload and store photos and videos, but more importantly it is a safe social environment for those moments to be enjoyed again and again. The environment that we are creating is akin to the one around Christmas lunch, where the whole family is together sharing notable moments from the past year. Conversations, showing pictures on phones and subjects such as school achievements are all brought to life. Around every child, there are up to 12 people who can't get enough photos and videos of them. Families on our service are similar, most of them come back daily to relive those important moments," says Ivailo Jordanov, CEO 23snaps. The company's data seems to back up this engagement. It claims the service now has more than 500,000 users in 179 countries who have used 23snaps to "post millions of photos, videos and other updates." This confidence would appear to be borne out based on the number of positive and five-star user reviews on the App Stores. "With the speed at which everything is copied and reposted on the internet, it is important for parents to have a private and secure environment where they can diarise every moment of their child's life, and easily share it with their loved ones who can't wait to get the next update," adds Jordanov. Jordanov earlier uses the Christmas lunch table analogy for family interaction, perhaps Dickens" A Christmas Carol and its use of past, present and future may be a better description. Families can upload old content, release new pictures and in the future will have a complete digital history of their children... which in turn will be inherited by their children and their children's children. Past, present and future all covered, something even Scrooge would recognise.