Is this the most advanced anti-ageing cream ever? Scientists use individual's DNA via a microchip to create tailor-made serum Doctors take a cheek swab and use microchip to create DNA profileÂ It shows how fast a person degrades collagen, the protein that keeps skin plump and supple Using this information, a bespoke serum can be created to suit each individual's skin needsÂ ProfessorÂ Chris Toumazou developed the microchip which tests anti-oxidant levels and how fast a person degrades collagen Scientists have used our own DNA to create what could be the most advanced anti-ageing serum ever. The revolutionary treatmentÂ involves a microchip which creates a genetic profile for each individual after a 30-minute test. The informationÂ allows doctors to create a bespoke anti-ageing cream suited to each person's skin needs.Â Clinical trials suggest the product by Geneu (pronounced 'Gene You') reduces fine lines and wrinkles by up to a third in just 12 weeks.Â Â Â It examines two elements of an individual's genetic code - including their levels of anti-oxidants and how fast they degrade collagen. At Geneu's New Bond Street clinic in London, doctors take a cheek swab from customers before isolating the strands of DNA and injecting them into the microchip. In half an hour, the profile is ready and a custom anti-ageing cream is created to deliver the right amount of collagen, the structural protein that keeps skin plump, and anti-oxidants to reduce the appearance of lines and wrinkles. The range called You+ was created over ten years by Professor Chris Toumazou, Regius Professor at Imperial College London, who won European Inventor of the Year 2014 for his development. He alsoÂ invented the cochlear ear implant, the artificial pancreas for Type 1 diabetics and the wireless heart monitor. Â GENEU have launched a revolutionary skincare range which uses DNA profiles to create bespoke serums At GENEU's clinic in New Bond Street, London, doctors take a cheek swab which is then put in the microchip. Pictured, a doctor demonstrates the product at the launch of the labÂ 'In a way, it's not about the serum, it's about the science,' he toldÂ The Telegraph.Â As well as containing collagen and anti-oxidants, the serums hold numerous other ingredients that are beneficial to the skin. Active ingredients include Vitamin A and C, white mulberry root extract, red baronÂ grass and tripeptidets. There are also amino acids, which help to improve the skin's condition and encourage cell renewal to boost collagen production. Too much collagen will damage the skin. You will get collagen overload. Too little and it won't have an impact. 'This test shows exactly how much can be metabolised.'Â He claims the serum, which costs Â£600 for a four-week course, is perfect for women before they consider Botox treatment.Â Professor Toumazou explained he once considered setting up a clinic in Harley Street.Â But says his product is not about dermatology and instead is about preventing problems and making skin healthier. In the future, he hopes his microchip will be used to test how well people can process medications, such as statins, so that doses can be personalised for patients.Â The test allows doctors to create a personalised serum which is suited to prevent current and future problems in the skin The product costs Â£600 for a four-week course. Pictured, GENEU's DNA beauty clinic in Bond Street