Vodafone to launch broadband and television services It will also need access to attractive television content and has been forging ties with BSkyB. Mr Colao said: "It is at the end of the day the same strategy we have used across Europe." Vodafone already offers home broadband in television services in countries including Germany, the Netherlands and Spain, which it has achieved through a mixture of buying networks, building new fixed-line infrastructure and signing wholesale deals. Mr Colao said the company had been "working quietly" to enter the fray in the UK for some time. British mobile operators are braced for BT's attack. For instance, EE, Britain's biggest mobile operator, last month launched a broadband-based television service partly as a defensive measure against BT. Fixed and mobile telecoms providers are increasingly competing to offer consumers bundles of services. Vodafone reported a 2.8pc decline in organic service revenue, a key measure of the like-for-like performance of its core business, in the first half of the year to £19.1bn. That compares with a slide of 4.2pc last year. The company has been hit hard in recent years by regulation of wholesale and roaming charges, and by the recession in Europe. On the basis of the slowing decline, Vodafone tweaked its full-year Ebitda guidance to between £11.96bn and £11.9bn, the upper end of previous forecasts. Mr Colao said: "We have made encouraging progress during the quarter. There is growing evidence in a number of our European markets, supported by improvements in our commercial executive and very strong demand for data. He said the company was beginning to enjoy benefits of its £19bn "Project Spring" investment in improving its network coverage and quality. Investors cheered the slowdown in Vodafone's decline and the sent Vodafone shares up more than 5.5pc in early trading. They remain down more than 15pc so far this year, however.