The stereotypes around vegetarians and vegans must stop: I've never worn tie-dye, I'm not weak, and I can't stand Morrissey What I'm trying to say is that I don't eat meat. It's no secret that, with the world's population expected to surpass 9bn by 2050, we all need to reduce our meat intake, yet ridicule of vegetarians and vegans is still par for the course. Abstaining from meat is a personal preference. It doesn't directly affect the health of those around you in the way that smoking can, yet it's sometimes treated with a similar level of hostility. The co-owner of an Australian burger bar recently came under fire for mocking a vegan diner who was "wearing a tie-dye t-shirt," labelling her "single minded" and "Nazi-like" on the restaurant's Facebook page. In an exercise in customer relations that Ryanair would have been proud of, his comment went on to say that veganism "was inspired by some tragic childhood event, or a divorce, or a car accident or some crap" before securing his seat as Vegan Basher General by adding: "They lack physical strength because of zero red meat in their diet!" These stereotypes are all too familiar. They would take pride of place in a round of defensive omnivore bingo alongside "but don't you miss bacon?" and "I don't trust anyone who lives off rabbit food." But the supposedly archetypal militant, sickly, non-meat-eater is just a caricature. Like most stereotyping, it's part of a defence mechanism that protects a person's - or in this case, meat-eater's - belief system from being challenged and attempts to project a superior place in society. But recent decades have seen the meat consumption of rich countries increase, sending grain prices and obesity levels spiralling, causing widespread deforestation and adding unnecessary pressure to already strained resources. We have reached the point where beliefs need to be challenged. Organisations such as PETA are no help in the matter. Their recent London "die in" - which saw naked protesters lie on the floor of Trafalgar Square in a blood-smeared jumble in order to promote veganism - did little to highlight the important health and environmental issues connected to meat consumption, and everything to confirm suspicions that meat-free also means sanity-free. So although I'm not full-vegan, I'd like to address a few of these myths. I have voluntarily forgone the consumption of dead flesh for the best part of my life and eat little dairy. For starters, while I was probably still very young the last time I allowed a chunk of red meat to pass my lips, my physical strength is enough that I ran the London marathon this year (although it's perhaps best if we don't discuss run-times). I don't hate carnivores, in fact, my boyfriend is a one and is free to practice that as he chooses - my home is not the scene of a fascist dictatorship. Not with regards to meat, anyway. I rarely eat lentils, have never, ever worn tie-dye and often cook Sunday roasts for my meat-loving friends. And you might be shocked to hear that I can't stand Morrissey either. You see, veggies really are just normal people. Until now, I've not preached to anyone about eating meat either. My choice not to eat it was born not from a tragic childhood event, but a genuine dislike of the stuff (yes, even bacon). But this month is World Vegan Month and what better way to celebrate than by trying to go without consuming animal products for just one day? You won't turn into a hippy, I promise. READ MORE If you really care about climate change you'll stop eating burgers