Stepevi, the Turkish Rug Company, Opens in SoHo Stepevi, a Turkish rug company known for its rich, textural designs, will open its first North American outpost next week in SoHo. The company was started about seven years ago (although the family behind it has been in the business since the early 1900s) and currently has showrooms in London, Paris, Milan and Istanbul. SoHo was the natural next step, said Aysegul Yurekli Sengor, the managing director and wife of the founder, Cem Sengor. In London, we are located on King's Road, in Paris at St.-Germain and in Milan at Brera - all of these locations being the hubs for artists, creators and designers. SoHo, in that sense, fits very well. The 2,500-square-foot space was designed by Zeynep Fadillioglu, a designer of the Sakirin Mosque in Istanbul, and will showcase the Stepevi rugs collection, as well as some furniture. Stepevi, 147 Wooster Street (Houston Street), (646) 629-9933, stepevi.com.