Advertisers flee from Rush Limbaugh's show after 'slut' comments "For over 20 years, I have illustrated the absurd with absurdity, three hours a day, five days a week," he said. In this instance, I chose the wrong words in my analogy of the situation. The 61-year-old multi-millionaire conceded his "choice of words was not the best" and said he "sincerely apologised to Ms Fluke for the insulting word choices." But the apology did little to dissuade liberal groups, who sensed a new-found weakness in their hate figure. Using Twitter and Facebook, activists rallied to try to organise an advertising boycott of The Rush Limbaugh Show, which runs for three hours every weekday. This morning Terry O'Neill, president of the National Organisation for Women, called for Mr Limbaugh to be taken off the air, telling CNN: "The way he attacked her personally was so far over the line it shows he has no part in this conversation." It is a conversation that Barack Obama and his Democrat allies are eager to perpetuate, accusing Republicans and conservatives of "a war on women." The controversy has drawn in the remaining Republican presidential candidates, all of whom have distanced themselves from Mr Limbaugh's comments but have been careful not to attack a man with such enormous influence among the party's conservative base. The issue of contraception, which first emerged this election cycle when the Obama administration made a clumsy attempt to force employers to pay for birth control, is now a major distraction for Republicans as they seek to refocus their attacks on the president's economic record. While abortion remains deeply divisive in the US, polls show strong support for the president's revised plans which places the burden of providing birth control on insurance providers instead of employers.