All of us expect honesty and integrity in our dealings with those to whom we entrust our money The Archbishop of Canterbury and other faith leaders are backing a campaign to put trust back in to financial services. Dr Rowan Williams joined Rabbi Jonathan Romain and the Islamic Society of Britain in supporting the Question of Trust campaign, which calls on the financial services industry to put trust and respect at the core of their services. He said: "As a patron of Credit Action, I welcome the initiative, which has attracted widespread support, to promote the Question of Trust campaign and to restore confidence and faith in this area of our business life." He added: "All of us expect honesty, integrity and transparency in our dealings with those to whom we entrust our money and savings and with those who provide us with financial assistance and advice, whether it be at a domestic, business or personal level. No matter the guarantee or protection in the small print, we all feel there is an element of risk. The Question of Trust campaign is part-funded by Vanguard, the cheap tracker fund company, and follows the recent launch of the True & Fair campaign by Alan Miller, the ETF expert. This aims to bring fairness and transparency to investment charges so that people know what it is they are paying for their investments. Recent figures from Edelman showed that financial services and banks were the two least trusted industry sectors in Britain for the second year in a row.