Other Voices: When Narrative Comes Before Truth The environment writer Keith Kloor, blogging on climate and communication at Collide-a-Scape and Yale Environment 360, is an able and dogged pursuer of reality amid heaps of online invective and hype. This morning he posted "The Seduction of Narrative," a piece that helpfully aggregates some of the best commentary on the big misstep by the public radio show "This American Life" in running Mike Daisey's fiction-laced accounts of Apple's manufacturing problems in China. But Kloor's post also draws parallels between the Daisey affair and the saga of Peter Gleick, the water analyst and climate communicator who lied to obtain documents from the Heartland Institute, his arch foes in the climate communication wars. Kloor's piece closes with a quote from Times reporter David Carr, musing on Daisey and the radio program: I agree with Kloor that this comment also applies to climate discourse, although, as I've said before, the Gleick affair was not simply a matter of ethics, but also efficacy. If one's goal is to build public trust in climate science, and to demand an ethical approach to tending the global commons, demolishing one's credibility and handing ammunition to foes is probably not a viable strategy.