Channel 4 to launch new TV channel based on 'social media buzz' It is the first new channel that the broadcaster has launched since 2005, when More4 made its debut. 4seven will go live across all of the major TV platforms "later this year," according to David Abraham, Channel 4"s chief executive, who made the announcement this morning. With so much choice out there, viewers are increasingly saying they sometimes just miss the best stuff, despite their PVR [personal video record] and VOD [video-on-demand]. 4seven will give viewers more chances to catch the most popular and talked about Channel 4 shows from the last seven days. It will schedule the main channel content that is creating noise - amongst social media, bloggers, commentators and of course via contact our viewers have directly with us - and incorporate this buzz into the look and feel of the channel. The channel, which had a working title of "Project Shuffle," will allow viewers to catch repeats of the broadcaster's most popular shows over the next seven nights, if they missed the live broadcast. However, it is not yet understood at this stage exactly how each programme will be picked for 4seven and how much impact bloggers, commentators and social media contributors will have on the schedule. Abraham added: "Scheduled in close harmony with all our other channels, 4seven will be a powerful way of maximising the audience for the many hours of new Channel 4 programming we launch every week, as well as an opportunity to direct viewers back to Channel 4 to watch more." The launch date for the new channel has not been confirmed but it is believed that June 2012 is a likely target date. The station is understood to have a slot on Freeview, Sky and Virgin Media.