Peony Lim Blogger, model, stylist and brand consultant: Peony Lim is the most polished of hyphenates. It's tempting to write off fashion bloggers as a flash-in-the-pan phenomenon. Even Scott Schuman of The Sartorialist, himself a blogger, has turned against his kin, proclaiming himself "not really a fan of personal style blogs - you know, the ones [on which] these girls just shoot their outfits and all this stuff. I haven't seen one that I really like or that draws my attention every day. The good and bad of that is that most of these girls only have a limited wardrobe. Peony Lim is not like most girls, being in possession of a wardrobe rammed with vintage Hermès and Chanel, and an eye that looks further afield than her contemporaries for style tips. After completing a course in Fashion Promotion at University of the Arts London, she went on to study Art History at the Courtauld - and graduated with a First. SEE: Peony Lim's style in pictures She describes studying for her degree as "the greatest luxury in my life" and admits that it was a formulative experience both academically and sartorially speaking: "All culture educates my taste and therefore my style, so my degree has definitely influenced how I see colour, form and line." After being snapped outside Somerset House repeatedly whilst studying for her degree, Lim decided to take the plunge and launch her own blog . She is now a regular on street style blogs, and has legions of fans who coo over her polished aesthetic and her signature red lipstick, of which she has four shades: "One is dark and by Tom Ford, another is bright and from Chanel, then I have a great rich red from Nars and a mid-level classic red from Revlon." What is your job title? When people ask me what I do I say that I work freelance in fashion. I blog full-time, but I also style, write and work as a brand consultant. I also set up a store that runs alongside my blog, which I am expanding this year and is definitely becoming more of a focus for me. I think I'm a blogger, but probably in an unusual way. I love working online and the freedom it affords, but my blog is about my lifestyle, it is more than a self-style blog. I cover food, travel, fashion and beauty. I don't feel confined to one do one thing; I post what I love, I think that is important. What do you make of the backlash over bloggers? How do you deal with anything that is unpleasant? I personally think it is always best to rise above it, and try to stay true to yourself. I have been very lucky, I love my job, and I have been fortunate enough to make it work so far. I value every reader and every comment I get. I may be here today, gone tomorrow, but I know I will try and do everything with a positive attitude while I have a voice. My heart really does go out to bloggers (and anyone working hard at what they love) who have felt any kind of backlash or personal negativity. It's very hard when it's personal. How do you approach getting dressed every day? Normally I know I want to wear one piece in particular, and then I build an outfit around that. I hate faffing so I try and go with my instincts and just get dressed! Who wants to stand in their underwear in front of their wardrobe for hours trying to put clothes on? Do you spend weeks planning what to wear for Fashion Week, or is it more spontaneous? I travel to Paris and New York for Fashion Week, so I have to pack knowing what I am going to wear there, otherwise I would never be able to fit it all in the suitcase! So I get super organised for those two. But I pack in outfits whenever I travel, I think I am just odd like that. In London I am more relaxed. I always have an impression of what I am going to wear; sometimes designers will dress you so I have to be organised then anyway. Mostly I just worry about trying not to wear anything too similar to anything I have posted recently, otherwise it is boring for my readers. Peony's personal style quirk: cat's ears. Photo: Pete Navey. What is your secret to packing a suitcase for fashion week? I pack each outfit on a hanger in a dry cleaning bag. It stops them from creasing and helps to keep things organised. Which shops do you regularly visit in London? I love Joseph, the one on the Brompton Cross. I also can never resist a look in Harvey Nics, who can? Zara and TK Maxx always have amazing pieces, and are faves of mine too. What do you consider to be your most prized item of clothing? The most prized items in my wardrobe tend to be a combination of personal attachment and luxury. I love my tiny Birkin that was a very special birthday present, and I have some vintage Hermès that belonged to my mother which is really special to me. I also have pieces that have significant sentimental value because I wore them on my 21st or I remember buying them on a special holiday with my family. Whose style has influenced your own? My mother's. She continues to amaze me. Which young designers are you excited by? Isolda London were one of the first brands to find me when I first started blogging. I have been in love ever since. At first it was just jewellery, but the womenswear they are now doing is unbelievable! I love working with them, they are so talented and lovely. I also was recently introduced to Patricia Chang in NYC, I love her first collection. I can't wait to see where she goes. Corrie Nielsen is also a big favourite of mine. Which blogs other than your own do you check on a regular basis? Vanessa Jackman, Citizen Couture, and Jak and Jil. What's on your reading list? Vanity Fair by Thackeray, and The Guggenheims: A Family History by the Ungers [Debi and Irwin Unger]. Has any one painting inspired a look? I don't think I am inspired in such a direct way. I love the work of Gustav Klimt, and I think there is sometimes a romantic touch to the way I dress that comes from his work and my love of the Renaissance. One of my favourite paintings is Fra Filippo Lippi's Madonna and Child with Angels of 1457-65. What would you term your personal style quirk? Probably my love for animal-inspired headwear. If it has ears, I need it.