Craft and attention-getting message: Harvard Business Review Management Tip of the Day With so much information out there, getting your audience's attention is tough. But it is also essential. Consider these three things next time you craft a message that needs to be heard: Make a comparison. Whether you are selling a product or making a point, remember that people like to draw connections. Help your audience understand by comparing your message to something else. Piggyback on the familiar. Take something most people know and make it your own. Spinoffs of the "Got Milk?" slogan have done this successfully. Be specific. Use simple, specific details to solidify your point. These give your audience something to remember when you're no longer in front of them. Adapted from "Craft an Attention-Grabbing Message" by Kare Anderson. MORE: Special Delivery: Makeup-of-the-Month Clubs Are Wooing Cosmetics Lovers with Affordable Samples