Medicine Cabinets - Shopping With Richard Fine Richard Fine, the chief executive of Help Remedies, peruses the medicine cabinet options at Build It Green in Brooklyn; (718) 725-8925; bignyc.org. RICHARD FINE arrived for a photo shoot wearing a navy jacket, a bright yellow sweater and silver metallic boat shoes - not what one expects from a pharmaceutical executive. But then again, Help Remedies, the company of which he is a founder and the chief executive, defies expectations as well. Mr. Fine, 32, describes what he sells as "a simplified line of over-the-counter health care products," but anyone who's seen them at stores like Duane Reade will remember them because of their appealingly unconventional packaging: those little Chiclet-shaped boxes with attention-grabbing labels like "Help, I have a headache" or "Help, I can't sleep." "Most homeowners subscribe to the idea that medicine is ugly and needs to be hidden," he said. I believe that medicine is oftentimes beautiful, and if you hide your problems away, they will only get worse. That might explain why he and his wife, Natasha Jakubowski, don't see eye to eye when it comes to the medicine cabinets in the SoHo apartment they are renovating. Ms. Jakubowski would prefer to have the hide-everything-behind-a-pretty-mirror variety, while Mr. Fine wants a cabinet that shows off what's inside. "Like the one Harry Allen once designed for Magis," he said. Which is unfortunately no longer available. His search for a substitute began at Build It Green, in Brooklyn, a store "where you'll find the oddest little curios next to life-size wire buffalos," he said. "Plus," Mr. Fine continued, "they always have a selection of interesting medicine cabinets that seem to have been forgotten." Because Build It Green is a nonprofit retail outlet for salvaged and surplus items, the selection varies. The day he visited, the most expensive cabinet was a Waterworks model for $450, and there were quite a few no-name and vintage options for under $200. He picked a cross-shaped Cappellini cabinet, as it "brings some levity, variety and color," he said. "My wife collects classic metal first-aid kits," he added, "and this would fit alongside them perfectly." He was also drawn to a vintage-looking Porthole design from Restoration Hardware. "It's cool, it's a fun shape, and it makes the medicine cabinet a non-invisible appointment," he said. His wife's choice, he said, would be a recessed Carrara marble cabinet from Waterworks. It's not transparent, but it "feels so nice," Mr. Fine admitted, "and when you open it, that's where the magic is." The acrylic shelf from CB2 - essentially a see-through box mounted on the wall. "I'd style it with my Malin & Goetz and Help products," he said. "It says, "Look how tasteful I am, and I don't have any weird medical issues to hide!" "