Emap to change name to Top Right Group and split into three The business, which is owned by Apax, the private equity firm, and Guardian Media Group, will be rechristened Top Right Group - a reference to the top right segment on graphs. Below it, the magazines, events and data businesses will be separated into three standalone companies, reversing the group's longstanding strategy of trying to integrate its bsuinesses and making each one easier to sell off. For the other two divisions, the company has turned to text speak. The database business, whose assets include style-forecaster WGSN, will be called 4C Group - a play on the word "forsee" - while the events unit, which includes World Retail Congress and Cannes Lions, will be re-named i2i. The overhaul is the first major change from chief executive Duncan Painter, who joined Emap from BSkyB last year, and comes as the group considers a full break-up in order for Apax to salvage some of its joint investment. As revealed by The Telegraph earlier this month, Mr Painter has held a beauty parade of advisers to handle the potential sell-off. Sources at the group have downplayed the plan but the company is close to appointing Moelis & Co to handle the sale of CAP, an automotive data business thought to be worth around £150m. It is also in talks with Hawkpoint to sell off its magazines business, although this is not expected to fetch more than £35m. Under Mr Painter, staff at Emap have been asked to sign non-disclosure agreements, gagging them from talking about the business's strategy, even to their colleagues in different parts of the company. Apax and GMG bought Emap for £1bn in 2008 but the business has been weakened by the recession and a high debt burden, which at one point cost £50m a year in payments. The private equity firm has already written down its investment in Emap to zero, and bought £130m-worth of mezzanine debt in Emap.