Christmas midget bar promotion 'offensive' Facebook said the ad had not been paid for, was entirely user-generated and they did not monitor, review or verify the claims. Upholding the complaint, the ASA said the ad "portrayed the presence of individuals of short stature as an attraction and source of entertainment." It said: "We therefore considered the ad was likely to cause serious and widespread offence. We also considered the ad promoted negative attitudes towards individuals of short stature and was therefore irresponsible. It ruled that the ad must not appear again in its current form and told Bar Fusion to ensure that the ads were prepared "with a sense of social responsibility" and did not cause offence in future.