Women-only hotel floors tap boom in female business travel Ladies first Designed for women A safe space Little luxuries A growing market? Copenhagen's Bella Sky Hotel was the first in Europe to dedicate a floor entirely to women Special touches in the rooms include fresh flowers, day and night moisturizers, and powerful hairdryers Hotels globally are adding women-only floors to cater to boom in female business travel (CNN) -- Walk into a room on the 17th floor of Copenhagen's Bella Sky Hotel and you'll be greeted by soft rose and burgundy toned colors, fresh flowers, fruit smoothies, fashion magazines, and a bathroom stocked with exclusive products, including day and night moisturizers. This might not sound all that appealing to Joe in accounting -- but that's okay because he'll never make it past the locked glass entrance to the floor. This is the Bella Donna -- Europe's first hotel floor dedicated entirely to women -- and according to the hotel's CEO Arne Bang Mikkelsen, it is designed by women, for women. See also: How to have more Sheryl Sandbergs Men's and women's preferences are very different. When men come into a hotel room, the first thing they do is check the view, turn on the TV, plug in their computer, and check out the minibar. Women on the other hand go straight for the bathroom. Does it smell nice? Is it clean? Does it have a nice bathtub and shower? Unlike other hotels, it seemed like someone actually thought about what women wanted Michelle Williams, Bella Sky Hotel guest To get it right, the hotel asked a number of women what they wanted, and added to their list of priorities things like cleanliness, a nice bathroom, high-powered hairdryers, steam irons, cosmetic mirrors, healthy options on the room service menus, and full-body mirrors. Judy Brownell, professor and dean of students at the School of Hotel Administration at Cornell University, says the hotel is onto something. According to her research, women's hotel preferences are very different than men's with key priorities being to feel safe, comfortable, empowered, and valued. "The problem is that in many cases, no action has been taken to meet women's needs," she says. See also: Women! Embrace your inner geek Michelle Williams, event coordinator with Ernst & Young and guest at the Bella Donna floor agrees. Unlike other hotels, it seemed like someone actually thought about what women wanted. And there are so many women in my type of role traveling around the globe -- hotels need to wake up to that a bit. It seems they are -- helped along by the boom in female business travelers. The problem is that in many cases, no action has been taken to meet women's needs Judy Brownell, professor, School of Hotel Administration, Cornell University Global numbers are hard to come by but research cited in Brownell's Cornell University report shows women accounting for nearly half of all business travelers in the U.S. in 2010, up from approximately 25% in 1991 -- and less than 5% just 40 years ago. Places like the Naumi Hotel in Singapore, the Premier Hotel in New York, The London Dukes Hotel and the Georgian Court Hotel in Canadian Vancouver, seem to be realizing the potential in catering for women. See also: How girl geeks can get the best tech jobs The Georgian Court Hotels says their Orchid Floor -- with its special offerings for women such as magazines, curling irons, nylon stockings, bath salts and yoga mats -- has been so successful they're considering adding a second floor. At the London Dukes Hotel, management says bookings to their "Duchess Rooms" -- which are standard rooms with fresh flowers, fruit, styling accessories, and other extras added -- have surged 25% over the past year.