Toyota commits to hydrogen-powered cars Toyota said it aimed to sell hydrogen-powered cars in the "tens of thousands" a year by 2020, signifying a big commitment to fuel-cell technology by one of the industry's top-selling carmakers. The Japanese producer said it planned to begin testing hydrogen-powered cars in Japan this year, followed later by tests in the US and Europe. It will launch sales of a saloon-size fuel-cell car by 2015. "The fuel cell has the potential to replace the cars we have today," Takeshi Uchiyamada, the Japanese producer's head of research and development, told the Financial Times in an interview at the Geneva auto show. By about 2020 when there really will be real penetration in the market - we are preparing to be able to sell tens of thousands of units per year. Toyota had previously spoken of launching a hydrogen car in 2015, but had not set numerical sales targets. Because of its size, Toyota's bets on alternative technologies carry significant weight in the car industry. The Japanese producer was the industry's first to invest heavily in hybrids such as the Prius, which nearly all of its big competitors are also adding to their line-ups. Hydrogen fuel-cell technology has been available for decades, but it is only seen as a viable solution over the long term because of the cost of establishing filling-station infrastructure. Among rival carmakers, General Motors, Daimler, and Hyundai all have active fuel-cell programmes. Toyota is pursuing hydrogen-powered cars alongside other alternative technologies. While it is the industry's leading advocate of hybrids, the company is cooler on the commercial viability of pure electric cars. In Geneva Toyota showed its FCV-R hydrogen-powered fuel cell concept car, which premiered at the Tokyo motor show last year. Mr Uchiyamada said that by 2020 Toyota was planning "full-fledged, real production" of hydrogen fuel cell cars. We will be producing it at our vehicle plants just as we are our other cars. Toyota's research chief said that the company had asked its Hino subsidiary to develop fuel cell buses, and its Toyota Industries division was developing hydrogen-powered forklift trucks. Its Aisin Seiki parts affiliate is developing fuel cells. Mr Uchiyamada said the company thought the main markets for hydrogen-powered vehicles would be Japan, the US and Europe. In other countries, sales of fuel cell cars would depend on the availability of refuelling infrastructure. "That will be one area we will have to emphasise from now on," he said. Toyota was the car industry's third-biggest producer by sales in 2011 after General Motors and Volkswagen, but is set to regain the number one spot this year after recovering from last year's earthquake.