Women ditching TV guide for Facebook Sixty-eight percent of women are now using Facebook more than traditional TV guides to dictate their viewing habits, a new piece of research from Carphone Warehouse's Geek Squad team. They are preferring to receive recommendations from friends and family on Facebook - rather than from links in emails or from other sites - in a bid to avoid spam or illegal content. Last year, Facebook introduced a series of new content apps to the platform - which makes it easier for people to share what they are watching or listening to and recommend content to others. With many such apps, such as the Spotify app, people can access content without leaving Facebook, and each time somebody accesses a new piece of content - the activity appears in people's news feeds so their friends can see what they are enjoying. The report, which polled 1,837 people in the UK also found that hectic lifestyles and heavy workloads are driving one in five women to watch video content on smartphones and tablets - which is part of the growing trend of women moving away from the traditional TV at home. Half of those surveyed are driven away from the family TV set because their partners and children do not want to watch the same programmes or films as them. While a smaller number admitted they are often too embarrassed to watch their programme of choice in front the rest of their family. The top three most popular online video destinations for female viewers are: Facebook, YouTube and Twitter.