Dying technology: modern hardware that's on the way out BlackBerry RIM, the embattled BlackBerry maker says it has not given up on the consumer market, despite its new plan to focus on enterprise customers. But has the consumer market given up on BlackBerry? The mobile has never really recovered the position it had in the mid-2000s, before the arrival of the iPhone. The subsequent rise of Google Android and a trend for consumers to use their personal mobile as their work phone too have left BlackBerry looking increasingly isolated. Don't be surprised if RIM is forced to sell before the end of the year.