The Voice: a first look Between them the quartet - introduced in this first video - have sold over 140 million records worldwide: The Voice's format includes a pared-down focus on the singing voices of the contestants. In the initial audition stages the judges aren't allowed to see the would-be pop-stars, and have to select them "blind," on their singing merits alone. Later on in the three-month series each coach's contestants will do battle in dueting pairs, before the winners go through to more traditional live shows in which the viewers get to vote for their favourite. This second video lets the celebrity judges explain the format in their own words: There has been plenty of buzz surrounding the chemistry between the panel members, who have to compete for the right to coach singers in the event that more than one of them wants them on their team. The final video released today by the BBC gives a sneak preview of some of the barbs, flattery and grovelling the celebrity judges will employ to makes sure the talent they choose is declared "The Voice": 'The Voice' begins on BBC One on Saturday 24 March