Mobile advertising boom boosts M&C Saatchi Revenues rose 22pc to £153.1m - the sharpest increase since M&C floated in 2004 - led by a 25pc like-for-like rise in the UK. David Kershaw, chief executive, said a focus on areas such as mobile and sport had helped the group "steal" business. "It's not a boom time but there is modest growth in the market," he said. He said M&C had made a strong start to 2012, winning accounts with the airline Etihad and Commonwealth Bank of Australia. European sales rose 23pc to £14.5m. However, M&C's small Asian and Australasian business saw profits fall by more than a third to £2.4m. The geographic spread of M&C's growth contrasts with larger advertising groups, such as WPP, where sales have been driven by emerging markets. Mr Kershaw claimed M&C's competitors were "victims of the macro market." He added: "Asia is growing, therefore they grow. They find it hard to buck the market.