Ford Unveils 2013 F-Series Super Duty Platinum On Friday, Ford introduced the 2013 F-Series Super Duty Platinum pickup truck. As its name would suggest, the Platinum commands a premium price. In fact, the truck will be the most expensive model in the F-Series portfolio, surpassing even the $68,000 King Ranch Super Duty. Like Ford's other Super Duty trucks, the Platinum F-Series will be offered at three-quarter-ton, one-ton and one-and-a-half-ton load ratings, although the true load capacities of the trucks far exceed those numbers. Each model is stouter of heart than the meek-mannered half-ton pickups that typically patrol the ranch perimeter or survey the construction site. Indeed, the Platinum is designed for the J.R. Ewings of America, who take their dual rear wheels and stump-pulling diesel V-8s with a massive helping of wood trim, chrome and leather. Mike Levine, a Ford spokesman, said final pricing would be announced closer to the Platinum's sale date this year. At over $68,000, though, the Platinum would handily reassert Ford's premium pricing position among American truck makers. A 2012 Ram Mega Cab Laramie Longhorn can be optioned up to around $62,000 on the brand's Web site. Devil-may-care configuring of a 2012 GMC 3500HD Denali produces a sticker of roughly $58,000, hardly Platinum territory. Exterior dress-up items on the Ford include running boards, 20-inch polished aluminum wheels and a Platinum logo (in chrome, not the precious metal) on both sides of the pickup box. Inside, there's a 10-way adjustable driver's seat and floor mats embroidered with the Platinum logo. The MyFord Touch telematics system, power-adjustable pedals, a rear-view camera, remote-start system, garage-door opener and power-telescoping mirrors are all standard. Certain features of MyFord Touch, which recently underwent a revision after being deemed unintuitive and overly complex by J.D. Power & Associates and subscribers of Consumer Reports, among others, are said to be accessible by drivers wearing work gloves. Buyers of the 250 and 350 models can choose a 6.2-liter V-8 gasoline engine or a 6.7-liter turbodiesel V-8. The 450 model is available with only the diesel. In current super-duty models, the gasoline engine generates 385 horsepower and 405 pound-feet of torque, and the diesel pounds out 400 horsepower and 800 pound-feet of torque.