Video: What shoppers think of the revamped M&S clothing range The company hopes the new range, which has won largely positive reviews from the fashion press, will draw customers back to the brand after waning clothing sales over the last few years. The clothing line has been boosted by a high profile marketing campaign titled "Britain's Leading Ladies," which is headed by Oscar-winning actress Dame Helen Mirren and Olympic gold medal boxer Nicola Adams. Whether British shoppers are prepared to part with their hard-earned cash for the new garments will be highlighted when the company posts it results for the six months to September 30 on Nov 5.