Fairfax to print Schwartz's paper THEY have been posited as rivals but Fairfax Media will get some benefit from Morry Schwartz's new weekend masthead, called The Saturday Paper, after winning the contract to produce it. According to a report in trade publication ProPrint Fairfax has inked the deal to print and distribute the new metropolitan masthead, which will have a print run of up to 100,000 copies. Schwartz Media, which also publishes The Monthly and Quarterly Essay, will launch the new title in the first quarter of 2014 under editor Erik Jensen. The Saturday Paper, which will be distributed in Sydney, Melbourne and Canberra, will be a 32-page tabloid-sized newspaper with a target circulation of 80,000 to 100,000 copies. Fairfax will print the Sydney and Canberra editions at North Richmond and the Melbourne paper at Ballarat, says group director of printing and distribution Bob Lockley. Fairfax's Integrated Publication Solutions will manage the distribution to retailers and subscribers. Schwartz Media chief executive Rebecca Costello told ProPrint it was hoped the new publication would not cannibalise existing newspaper circulation and print advertising. "Ideally, The Saturday Paper will increase the combined circulation and advertising revenue," she said. We think it's important that Australia has more newspapers, not less. Costello said The Saturday Paper was "an agile start-up" that would operate "without the impediments of a cumbersome and expensive newsroom." "All our modelling suggests that even on the most modest of projections this venture will be a financial success," she told ProPrint.