The new industrial revolution must start now Our inventiveness, our research capability and our ideas are often the envy of the world. We must make more of them. In doing so, we will strengthen our entire industrial base - the foundations of which have struggled in recent decades as the fashion for economic balance has been lost out to the glamour of the money markets and financial services. Important as these aspects of our economy are, we must never again lose sight of the critical foundations of our industrial and manufacturing base. Our long-term future depends on it. In reigniting the trading spirit we will inspire a new generation of innovators and producers and they will continue to give our businesses the cutting edge in a global economic race where British reliability and quality stand out. As I write, manufacturers are contributing to economic revival. The latest PMI purchasing data shows that both output and export orders have been picking up. And EEF's Innovation Monitor demonstrates that we are developing new products and services in support of moves into new export markets. We will and must do more. UK plc must do all it can to continue to attract investment in Britain. It is only through investment that we can commercially capitalise and exploit the innovation for which we are renowned and also make the UK an irresistible base for home grown and international business to thrive. Government must co-ordinate support across all aspects of its spending and policy implementation to back the drive. The export initiative heralded by Chancellor George Osborne, who is seeking £1 trillion worth of exports by 2020, demands a national push to make it in Britain, and sell it abroad. Terry Scuoler is chief executive of manufacturers" organisation EEF