Salesforce.com amping up mobile, social and marketing credentials CLOUD-based customer relationship company Salesforce.com will launch an expanded version of its suite of digital marketing services and has been tipped to unveil a new social platform as it pursues the growing technology budgets available to chief marketing officers. The company, which also announced a more integrated, customisable, mobile customer relationship management platform, called Salesforce1, is amping up its mobile, social and marketing credentials at its annual Dreamforce conference for customers, analysts and the press following its $US2.5 billion acquisition of digital marketing firm ExactTarget in July.