From world's best to out the back door for SA Tourism high-flier David O'Loughlin Take a look at the eerie new TV commercial made to promote the Barossa Valley as Australia's premier food and wine destination. David O'Loughlin ... ending award-winning reign with SA Tourism Source: News Limited Mr O'Loughlin is the driving force behind the state's recent successful advertising campaign that saw it win a 'world's best' award for a TV commercial last month. The $6 million Barossa. Be Consumed commercial, featuring the Nick Cave & the Bad Seeds song Red Right Hand won the grand prix award at the Cannes Corporate Media and TV Awards. It was produced by local advertising agency kwp! and beat out 718 other entries from 40 countries. The Advertiser understands Mr O'Loughlin resigned last week and an internal memo was issued to staff last Friday. He will complete his contract with the commission through to March but currently has no other job to go to. Married with two young children, it is believed Mr O'Loughlin's intention is to remain in his home state of South Australia. Beginning his career with Young & Rubicam Adelaide in the early 90s, Mr O'Loughlin is a advert for the state himself having returned after 17 years working overseas and interstate. He worked in leading corporate businesses in the UK, US and Canada before returning to Australia in 2002 where he oversaw promotional campaigns for Apple, Singapore Airlines, eBay, St. George Bank and Mars/Pedigree. In 2009he moved to Saatchi & Saatchi Sydney as Head of Strategy working with Toyota/Lexus Australia, Lion Nathan, Cadbury/Kraft, Emirates and Sony. In March 2011, he won his current position with the South Australian Tourism Commission, which was his first venture into the public sector.