Apple confirms purchase of Kinect developer PrimeSense Tech giant Apple is buying Israel-based chip developer PrimeSense. Israel-based PrimeSense was behind the motion sensing device Kinect used Microsoft's Xbox 360 game console. The buy-out is the latest in a series of Apple purchases of chip developers. Both firms have confirmed the deal, but not the price tag. Israeli media report that Apple is paying around $350 million (260 million euros) for PrimeSense.