MissChu: Refugee tucks into fast food market The former refugee has used her heritage to differentiate her brand, playing on a linguistic stereotype. "Me hungry" is brandished across the website, along with marketing slogans such as "You ling, we bling." " I decided to use the awful slurs that I grew up with and still feel lie just beneath the surface of many interactions with white Australia and turned it into a comedic commentary," she said. My customers see this use of language by the MissChu brand as a humorous toying with, not handing over of power to, those who wish to mock Asian accents. The tuckshops are up-market street food cafes that feature pictures of life in the refugee camps with a bustling, informal atmosphere and school dinner ordering forms. Chu, named as one of Australia's top 10 businesswomen in March, won't be running the London store herself. She has hired a team to look after the first international enterprise while she looks for a joint venture partner to help her open venues in Perth, Brisbane and Adelaide next year. She hopes that 2015 will see the opening of another overseas store in either New York City or Los Angeles, or possibly both. Chu sees a MissChu in each international hub, including Dubai, Paris, Hong Kong and Shanghai.She even envisages one in Vietnam. But London was always her first port of call for global expansion and plans at least five there. "I think Pret-A-Manger could do with a bit of healthy competition," she said.