Channel Ten's Winter Olympics promotional video highlights our athletes' unique training methods New advertising campaign for Network Ten promoting the upcoming Sochi Olympics. AUSTRALIA'S winter Olympians are relying on unique training venues where there's not a snowflake in sight to get ready for the Sochi Games in Russia. Snowboard World Champion Alex "Chumpy" Pullin. An inspirational TV ad, to be broadcast on Network Ten, shows snowboard world champion Alex "Chumpy" Pullin, "snowboarding" down a desert sand dune and aerial skier Laura Peel practising in a lake. Former 400m world champion Jana Pittman is seen training on an athletics track to get ready for the luge while another luge contender Alex Ferlazzo replaces snow with the thrill of racing down a country road. Luge competitor Alex Fergazzo Source: Supplied "Australian athletes have a great spirit, as well as being incredibly resourceful and inventive," Network Ten chief executive Hamish McLennan said. Network Ten, which will broadcast the Winter Olympics exclusively from February 8, is set to announce six major sponsors in coming weeks, including Chrysler and Samsung. A still from the new Sochi Olympics on Ten to promote the coverage of the Sochi Winter Olympics Source: Supplied Mr McLennan said the Olympics would make a profit for the network. "You can bet your house on it," he said. It is believed Ten picked up the rights for only $7 million. "This will be one of most exotic games ever, being on the Black Sea in Russia," Mr McLennan said. Bobsleigh competitor Jana Pittman. Ten's plans include showcasing over 360 hours of live and exclusive coverage, including the opening and closing ceremonies. The Games broadcast will immediately follow Ten's coverage of the T20 Big Bash, giving it a platform to promote key shows such as The Biggest Loser and Puberty Blues and new offerings Secrets & Lies and So You Think You Can Dance Australia at the start of the ratings year. Laura Peel, Freestyle Aerial skiing World No. 4 Source: Supplied SSnowboard World Champion Alex "Chumpy" Pullin Source: Supplied