Bold and colourful fashions dazzle on Melbourne Cup day at Flemington See all the fun and frivolity at this years Melbourne Cup. ● Some photos not optimised for smartphones. Save for later on PC. BOLD, colourful and fun has been the brief for the fashion flock at Flemington for the iconic Melbourne Cup. Brilliant, sunny skies brought out a kaleidoscope of colour trackside with ravishing reds and beautiful bright pinks the most popular. Jennifer Hawkins in the Birdcage. Picture: Alex Coppel Source: News Limited VRC and Emirates special guest Sports Illustrated cover girl Kate Upton turned heads, including that of AFL star Lance "Buddy" Franklin, in a figure-hugging red Antonio Berardi dress and Nerida Winter headpiece. "I think it's so cool everyone embraces the traditions of the day," she says. Myer face Jennifer Hawkins was also a standout in red lace Yeojin Bae and Nerida Winter lace crown. Brynne and Geoffrey Edelsten. "Everyone was so traditional in black and white on Derby Day so it's great to see everyone in colour today," she said. VRC style guest Coco Rocha also featured red in her Peter Pilotto dress teamed with a Nerida Winter headpiece. Rebecca Judd in the Birdcage. Former Myer face Rebecca Judd showed a pregnant belly proves no limitation in the style stakes stepping out in a striking Toni Maticevski black and hot pink neoprene dress and Danica Erard headpiece. "It's the first time I've been in the Myer marquee as a guest not working, I'm going to sit back and enjoy it," she said. Hot pink was a hit in the exclusive Birdcage as well as on the famous Flemington lawn, with Brynne Edelsten sporting the eye-popping shade in a lace mini by her part-time assistant Sophia Nikitakis. Kate Upton. Lace was a fabric favoured by many of the fashionable fillies trackside including Australia's Got Talent judge Geri Halliwell in a vintage cream lace dress and diamanté princess tiara from her daughter Bluebell's toy box. Unlike many international visitors, burlesque beauty Dita Von Teese opted for a feminine white jacket and skirt from Australian designer Aurelio Costarella teamed with striking orchid-adorned headpiece from her friend, master UK milliner Philip Treacy. "I added the flowers to the suit myself," she said. Fashion in the Field mother and daughter entrants Jo Moo and Chloe Moo from Darwin wearing Raw Cloth designs. The lawn was a melting pot of men in coloured suits and costumes while women donned whimsical hats and short, spangly dresses that would have shocked racing purists. For serious style though, Myer Fashions on the Field became a public runway with entrants showcasing bold geometric prints, florals, structured peplums and capes, sheer lace panelling and tailored pencil skirts. Pillbox-style hats were a standout in the millinery department, as were floral blooms, Great Gatsby-inspired headbands and structured fascinators. The colour palette was an exuberant mix of cobalt blue, neon pink, canary yellow, vivid orange and lime. Competitors from as far as Shanghai and New Zealand had their eye on the day's top fashion prize, but it was an interstate raider who claimed the title. Baylee Knight and Angela Menz wearing Angela Menz designs. Chloe Moo, 19, of Darwin delighted judges in a dress screen-printed with original indigenous art and a complementary fanned feather headpiece. Ms Moo said she had meticulously planned her ensemble. I started planning over six weeks ago with everything being made in the Northern Territory.  Oliver Lancini from Queensland, wearing a design by Tricia Mocachino. Ms Moo will progress to Thursday's Victorian final, vying for a coveted place in the national final. In the designer award category, pin-up girl Dita Von Teese and model-of-the-moment Coco Rocha joined the judging panel and were treated to designers' dramatic interpretations of racewear. Lucy Polkinghorne and Stephanie Cocco, both from Adelaide.