Wine marketing out of the box The Winesmiths range includes wine types not normally associated with casks. IT'S cask wine, Jim, but not as we know it. The new Winesmiths range of two-litre bag-in-box varietals ($19 each) is the polar opposite of the Coolabah Claret of the 1970s. For a start, the range includes two hip grapes, pinot grigio and tempranillo, that weren't even in commercial production back then; the packaging is smart and aimed at a savvy wine crowd; the makers are pushing the eco-cred of the cask (lightweight, recyclable, no wastage, etc); and the quality is good: the 2012 tempranillo in particular is a very gluggable light red. thewinesmiths.com