UCLA rally falls short in 38-33 loss to Arizona State There was so much that was telling by the way two quarterbacks left the field Saturday. Arizona State's Taylor Kelly first sprinted to the giddy Sun Devils fans at the far end of the Rose Bowl, then bounced all the way to the locker room. UCLA's Brett Hundley walked purposely, gnawing on his mouthpiece, carrying a look that could melt cement. A team from the Pac-12 South Division has a good chance of going to the Rose Bowl. Guess who it won't be? The Bruins had their December plans considerably downsized Saturday. They won't be home for the holidays. Their plans now have a budget travel agency sound - El Paso on $5 a day. Arizona State will get a crack at Stanford in the Pac-12 title game. The Sun Devils clinched a spot after holding on for a 38-33 victory, after the Bruins' feverish second-half rally fell short. "These guys, they just fought back," UCLA Coach Jim Mora said. It's just those what-ifs and the could've-beens and they don't matter. Not even moving linebacker Myles Jack to running back full-time was enough. Jack finished with 86 yards and one touchdown. A footnote in a painful evening for UCLA. "This one is going to hurt," said Hundley, who finished with 253 yards passing and threw two touchdowns. We have to put it in the bag. We're blessed with another opportunity next week. That would be USC in the Coliseum next Saturday. Kelly, meanwhile, was a ball of energy after the game after throwing for 225 yards and running for another 99. He helped the Sun Devils build a 35-13 halftime lead and did enough things right in the second half for the Sun Devils to expunge some bad memories. A year ago, the Sun Devils were kept out of the Pac-12 title game by a 45-43 loss to UCLA. Two years ago, the Bruins' 29-28 victory left Arizona State at home. "We're on the good side now," Kelly said. The past couple years, it came down to a field goal. It feels a lot better to be on this side of it. Arizona State (9-2 overall, 7-1 in Pac-12) will play host to Stanford in the conference title game if it beats Arizona on Saturday. The only remaining goal for UCLA (8-3, 5-3) is to win in the Coliseum for the first time since 1997. "We're coming to win," Hundley said. It's at SC, so we're going to have some fun. Fun was lacking Saturday, at least on the UCLA side. The Sun Devils did everything right, and the Bruins did plenty of things wrong, which was reflected in Arizona State's 22-point halftime lead. Still, the Bruins were 65 yards from victory with 3 minutes 21 seconds left. Hundley completed his 14th consecutive pass to get UCLA to the Arizona State 45-yard line with 1:36 left.