Live Music Gains as a Hotel Amenity From guitars in rooms to full-on concerts in the lobbies, hotels are making music a major amenity. Fairmont Hotels & Resorts recently introduced its Sounds of Fairmont series in partnership with Universal Music Group featuring emerging Universal artists performing live at Fairmont properties around the world. While the 2014 lineup is still being put together, recent shows starred Macy Gray in Dubai and Jessie Ware in London. All are free, but many are by invitation to members of the hotel's loyalty club, which is free to join. Fairmont follows the lead of Renaissance Hotels, which in 2010 introduced RLife Live featuring free live performances of artists like Janelle Monáe, who performed at an Atlanta hotel in July. The concerts were meant to bring guests together, Catherine Leitner, a spokeswoman, said in an email. "It also created vibrant, social energy in our lobbies that made guests want to stay in, rather than head out on the town," she said. Some events are designed to motivate fans to book rooms. The Fontainebleau Miami Beach will host a concert on Nov. 30 with the singer Adam Lambert and another Dec. 14 with the disco diva Gloria Gaynor, both open to guests only, with rooms from $299, including two concert tickets. Some brands, like Hard Rock Hotels, are entirely built around music. The Hard Rock Hotel San Diego employs a "vibe manager" charged with acquainting guests with the complimentary in-room D.J. system and menu of Fender guitars. Raffles Hotels & Resorts places guitars in each of its Paris hotel rooms, a whimsical touch from the designer Philippe Starck. Rock "n" roll sometimes can be a visual component of a hotel stay. In partnership with the local independent record label Sub Pop Records, Hotel Max in Seattle remodeled all 19 rooms on its fifth floor with band posters, turntables, record collections and Sub Pop music videos on the TVs.