PS4 launch: London's OXO Tower gets PlayStation makeover The OXO Tower's iconic facade has been replaced by the famous PlayStation circle, cross, square and triangle symbols, made up of 72 neon light strips in the trademark red, blue, green and pink colours. The OXO Tower transformation took place over a four day period and saw a team of six abseilers scaling the tower from heights of 58 metres to secure the symbols, weighing in at 97kg each, on the North, East and West facing sections of the tower. The installation took months to plan and the team were responsible for checking 410 electrical connections and creating and securing the symbols with 1,845 nuts and bolts. "This is the first time in the OXO tower's 85-year history that any amendments have been made to the lettering featured on the tower and it has been an extremely challenging project," said Pete Hancock, chief abseiler for the installation. We have had to do multiple lifts with 1.1 tonnes of aluminium to get the symbols in place - it was pretty hairy at times! The PS4 launches today in the United States and will hits stores across the UK at midnight on 28 November, costing £349. The console promises higher fidelity graphics and more connectivity, making it the "hardcore gamer's console of choice," according to Sony. "Excitement from gamers across the country is beginning to hit fever pitch, and we wanted to kick-start the countdown with a bang to highlight that next generation gaming has now landed for the great British public to enjoy," said PlayStation managing director Fergal Gara. The installation will remain at the OXO Tower until 30 November and is part of PlayStation's "I See Symbols" advertising campaign, which is giving people the chance to win a PS4 for spotting the iconic circle, cross, square and triangle. Sony has also opened a 'PS4 Lounge' in Covent Garden, giving gamers the chance to try out the new console. Titles available to try out include Killzone Shadow Fall, Assassin's Creed IV: Black Flag and FIFA 14.