Preview to the V&A's Glamour of Italian Fashion exhibition With tickets on release today, here's a first look at the Victoria & Albert museum's blockbuster fashion exhibition for 2014 "The only word Liz knows in Italian is Bulgari" Richard Burton once quipped of Elizabeth Taylor, while they were in Rome to shoot the film Cleopatra in 1962. And what better advert for the luxury jewellery label? Today, Bulgari is sponsoring the Victoria & Albert museum's 2014 blockbuster exhibition, The Glamour of Italian Fashion 1945-2014. READ: Elizabeth Taylor: the ultimate rock chick The exhibition, which will display photographs, films and around 100 ensembles and accessories by leading Italian fashion houses including Dolce & Gabbana, Gucci, Missoni, Prada, Pucci Valentino and Versace - as well as those from their lesser known forerunners such as the Fontana sisters and Mila Schön - explores Italy's contribution to fashion through pivotal individuals and organisations. Mila Schön dress and matelasse coat, 1966 SEE: Milan Fashion Week It charts the origins of Italian style from Florence's famous Sala Bianca catwalk shows, which began in the home of organiser, Giovanni Battista Giorgini, and which, in the early 1950s propelled Italian fashion onto the world stage. Sala Bianca, 1955 Celebrities such as Elizabeth Taylor filming on location proved instrumental in promoting Italian fashion internationally says exhibition curator, Sonnet Stanfill: "This was a key way of communicating to the outside world the glamour of Italian fashion because all of the stars when they came to film on location they went shopping." They were subsequently photographed wearing said garments and the rest is fashion history. SEE Elizabeth Taylor: the style icon in pictures Gianfranco Ferre advert, 1991 Also pivotal was the role of the designer Walter Albini, an intermediary between the public, fashion press and buyers. According to Stanfill, Albini: "became this kind of polymath who was very adept at creating high style machine made clothing." Known as Lo Stylista, he was, perhaps, the first celebrity designer in the manner of Miuccia Prada and Giorgio Armani today. Roberto Capucci, 1987-1988 Set against the contemporary context of a shifting fashion landscape with increased competition from emerging markets, the exhibition provides a fascinating insight Italian fashion history but also looks to the future through the work of next generation designers such as Maria Grazia Chiuri and Pier Paolo Piccioli of Valentino and Anna Dello Russo favourite Fausto Puglisi. Valentino with models SEE: Valentino autumn/winter 2013 in pictures The Glamour of Italian Fashion 1945-2014, sponsored by Bulgari, runs from 5 April - 27 July 2014 at the V&A. Tickets go on sale today