Foot Locker's "All is Right" campaign Client: Foot Locker Agency: BBDO Territory: US Verdict: 4/5 The "do over" moment: a hypothetical opportunity for us to take back a wrong decision or action and make things right. For boxer Mike Tyson, above, it's showing up at Evander Holyfield's doorstep, offering a sheepish apology and handing over a gift box: "It's your ear." For Dennis Rodman, the basketball player who struck up a controversial friendship with Kim Jong Un, it's buying a one-way ticket to North Korea. These are just two examples of sports star contrition in the "All is Right" TV campaign from Foot Locker to kick off the sportswear retailer's annual week of highly anticipated product releases. The Tyson-Holyfield ear episode has already been the subject of other campaigns, including a spoof for Snickers. Holyfield himself recently tweeted that his new barbecue sauce range "will make you take a bite out of someone's ear." But this campaign scores not just because of satire and self-deprecation, but also because of its warmth. By rehabilitating celebrities who have fallen from grace, Foot Locker is embracing those that others might distance themselves from, while simultaneously keeping the brand edgy by zigging where most corporates would zag.