Byron Bay beachside flight of fancy Fortyfive Lawson, Byron Bay. FLIGHT Centre co-founder Jim Goldburg's $35 million luxury apartment development in Byron Bay on the NSW north coast hits the market today, with apartments expected to range in price from $3m to $6m. The Greens-dominated council approved the project, fronting Main Beach and called Fortyfive Lawson, in July, with the apartments being the first major development in the coastal Byron Bay for 20 years. At the time The Australian reported Mr Goldburg had finally won an approval for the 45-47 Lawson Street property, after buying it for $12.85m in 2005 through his company Friday Investments Group. Gold Coast-based developer Graeme Juniper had previously planned to develop the same Lawson Street site, which houses the old Holiday Inn motel, but was unable to secure development approval from Byron Shire Council. Mr Juniper had purchased the site in 2001. "Fortyfive Lawson is one of the most exclusive new properties to come on the market in Australia," Mr Goldburg said. Mr Goldburg, who has been on and off the BRW Rich List, said the complex would have nine residences ranging in size from 163sq m to 410sq m, with four single-level apartments, three two-level apartments and two penthouses. All apartments will have an on-site concierge service, with the penthouses including their own swimming pools. The penthouses would have opulent wrap-around balconies with ocean views, Mr Goldberg said. Fortyfive Lawson project director Steve Girdis said construction was expected to start in the first quarter of next year, with completion due by early 2015.