Objective journalism 'dull' and 'unprofitable': Rosen OBJECTIVITY and impartiality in journalism is a deceitful, old-fashioned and often dull and unprofitable concept in the new media age, a forum heard this morning. American journalism professor Jay Rosen said "Old Testament" style journalism involving trying to galvanise and steer public opinion to a cause was making a comeback, and running alongside "New Testament" journalism, which developed in the 20th century, which placed high value on impartially presenting objective news.