BBC should use its 'own airwaves' to argue that case for £145.50 licence fee Tony Hall said corporation should be 'more aggressive' in promoting itself Director-general was speaking to group Voice Of The Listener And Viewer Reveals Panorama investigation into Comic Relief funds will be broadcast The director-general of the BBC has said the corporation should be use its 'own airwaves' to argue its case for keeping the licence fee. Tony Hall, who took over the top job at the broadcaster in April, said the BBC should be 'less British' and 'more aggressive' in promoting itself. Lord Hall made the case for the £145.50 licence fee when he spoke to members of the pressure group Voice Of The Listener And Viewer. Value: BBC Director-general Tony Hall has said the corporation should be use its 'own airwaves' to argue its case for keeping the £445.50 licence fee He told those assembled that the charge worked out at 40p a day, and paid for news, drama, radio and online content. 'I think we have to be less British about saying what you get for 40 pence a day,' he said. 'We've got to get aggressive, frankly, about making this case to people.' Mr Hall also rejected what he called an 'old-fashioned view' that the BBC dominates the media in the UK and wider world. Speaking at the group's central London conference, he said: 'I don't think we are in competition or are actually to blame for the difficulties local newspapers are in.' Questioning: Earlier this month David Dimbleby said the corporation needed to 'redefine' its role and examine 'whether it is too powerful for its own good' Earlier this month, Question Time host David Dimbleby said the corporation needed to 'redefine' its role and examine 'whether it is too powerful for its own good'. He told Richard Bacon's Five Live radio show that the BBC could 'maybe cut back a bit on its number of television channels'. However, Lord Hall said: 'People will pick on things and say "You can lose that" and a whole lot of other licence fee-payers will rightly say 'That's of huge value'.' He also said that a Panorama programme on how Comic Relief invests its funds would be broadcast, although was unable to say when. 'Yes, the programme will go out, I can't give you a date but, yes, it will,' he added.