Portland woman Sam Hess sells hugs as a professional hugger Sometimes, a good hug is the perfect pick-me-up - although it typically doesn't come from a stranger much less for a fee. But that's just what 29-year-old Samantha Hess from Portland, Oregon, is doing. The former personal trainer, who describes herself as a 'hugely touchy person', is a professional cuddler who charges $60 for an hour-long snuggle. While it may seem like a bizarre profession, Miss Hess insists that cuddling requires a certain set of skills. 'Having the right touch for the right person at the right time is very specific,' she told KHOU.com. Paid to hug: 29-year-old former personal trainer Samantha Hess, from Portland, Oregon, is a professional cuddler who charges $60 for an hour-long snuggle Expertise: While it may seem like a bizarre profession, Miss Hess insists that cuddling requires a certain set of skills. 'Having the right touch for the right person at the right time is very specific,' she said To avoid people looking for more than a cuddle, she meets her clients in public first, and tells them they can only touch her in a way that would be appropriate to touch a child. 'It's not about the adult side of touch at all,' she said of her business, CuddleUpToMe.com. On the contrary, her services - which include 'overnight cuddle sessions' at a pre-arranged flat rate - provide respite for her clients, many of whom are single parents or suffer from clinical depression. 'When you're in those inbetween stages in life, it's nice to have something to kind of pick you back up a little,' she explained. Comforting: Her services - which include 'overnight cuddle sessions' at a pre-arranged flat rate - provide respite for her clients, many of whom are single parents or suffer from clinical depression Embrace: Each of her techniques are given a name, like the 'tandem bicycle' (pictured), which involves lying in the spooning position, with the person behind draping their leg over the other's body In a video, Miss Hess, who has a degree in fitness, demonstrates some of her techniques, each of which are given a name. The 'tandem bicycle', for instance, involves lying on a bed in the spooning position, with the person behind draping their leg over the other's body. Another position called 'Come to Mama' involves Miss Hess sitting behind her client, who rests his upper body in her lap, getting his hair stroked. To personalize the experience, she keeps profiles of each of her clients and their cuddling preferences, and plays specific music - especially Jack Johnson and Phil Collins - to set the mood. Personalized: She keeps profiles of each of her clients and their cuddling preferences, and plays specific music - especially Jack Johnson and Phil Collins - to set the mood Satisfied customer: 'She has this ability to make you feel loved,' says one of her clients. 'It's beautiful' She writes on her website: 'Touch has the power to comfort us when we are sad, heal us when we are sick, encourage us when we feel lost, and above all else allow us to accept that we are not alone.' Describing herself as the 'happiest person you have ever met', she adds: 'My life is so full of positivity that I would love nothing more than to bring some of my positive energy into your world.' Touch has the power to comfort us when we are sad, heal us when we are sick, encourage us when we feel lost Miss Hess isn't the first person who's decided to cash in on the cuddle. Penfield, New York resident Jackie Samuel made headlines in 2012 when she launched The Snuggery, a business that offered cuddles to clients. Like Miss Hess, the then-graduate student also charged $60 an hour, and maintained stringent rules about keeping the snuggling platonic. WATCH: Portland woman is a professional cuddler