Deputy PM backs plain smoke packs in UK Deputy prime minister Nick Clegg says the British government will likely introduce plain packaging for cigarettes after reviewing how the policy impacted on smoking rates in Australia. England could follow Canberra's lead by 2015 after the conservative government backflipped on a controversial decision earlier this year to walk away from a planned ban on branding. At the time the Labour opposition criticised the Tories for shelving plain packaging after hiring Australian election strategist Lynton Crosby, whose consultancy firm had previously worked for tobacco giant Philip Morris. Mr Crosby denied ever having lobbied Prime Minister David Cameron "on the issue of tobacco or plain packaging of cigarettes." Mr Clegg on Thursday said evidence already in suggested the "glamour" associated with glossy cigarette packs did encourage young people to smoke. "If the evidence shows, as the emerging evidence appears to show, that this (plain packaging) would make a difference then we as a government of course will take that step," the Liberal Democrat told London radio. Distinguished paediatrician Sir Cyril Chantler will conduct a review of the evidence, including the impact of plain packaging in Australia, and report to government by March. UK Health Minister Jane Ellison committed the government to introducing standardised tobacco packaging following the review "if we are satisfied there are sufficient grounds to proceed." The group was confident of winning the vote. Labour leader Ed Miliband used Thursday's news to renew his attack on Mr Crosby, who is being paid $A853,000 to work full-time on the Tories' 2015 election campaign. Former Liberal Democrat health minister Paul Burstow, who was in the job until late 2012, also believes the government's mid-year wavering was down to Mr Crosby's influence. The evidence from Australia is that standardised packaging makes a difference. Some 100,000 people in the UK die each year as a result of smoking-related diseases.