Apple iBeacons will track shoppers in stores For example, if a user walks past an iPad in an Apple store, the iBeacon technology means they could receive an alert on their iPhone telling them about an workshop for iLife for iOS. Users can choose not to receive the alerts, and they will need devices running iOS 7 that support Bluetooth 4.0. The technology could also be used to locate customers waiting for upcoming Genius Bar appointments, or to present adverts or deals relating to nearby products. Sources also told 9to5Mac that Apple is developing a new indoor mapping feature for a future version of iOS, which will help customers navigate their way around stores and buildings. Major League Baseball has begun testing iBeacons for iPhone users to improve the experience at baseball stadiums. Even though iBeacon has been pioneered by Apple, the extension can be easily adopted by third-parties, so in the near future we could see Android apps that support iBeacons and dedicated hardware hitting the market.