Forbes Media has hired Deutsche Bank to explore a sale NEW YORK, Nov. 15 (UPI) -- U.S. publishing firm Forbes Media's top executive Mike Perlis said the company was considering the sale of its flagship magazine Forbes, and other assets. Perlis informed company employees in an email on Friday that there were "more than a few 'over the transom' indications of interest to buy Forbes Media." The Wall Street Journal reported that the company had hired Deutsche Bank to explore the possibility of a sale of the company that is controlled by the Forbes family. The Journal reported that the firm's owners expect Forbes Media to sell for up to $500 million. The company earns more than half of it advertising revenue from online ads, said Chief Executive Officer Perlis.