ITV signs new three-year deal for Britain's Got Talent and X Factor Britain's Got Talent will return to ITV next spring for its eight series, with the eleventh season of the X Factor following in the Autumn. ITV2 will also continue to broadcast sister shows The Xtra Factor and Britain's Got More Talent, said a spokesman for the company. Britain's Got Talent and The X Factor are two of the most popular and most talked about shows on TV. They set the gold standard for entertainment production. We're pleased to announce this deal which will see them continue to be an important part of ITV's schedule," said Peter Fincham, ITV's director of television. Still, since Simon Cowell departed the X Factor panel after the 2010 series to establish the show in the US, there has been a dramatic slide in viewing figures. X Factor is now beaten each week by BBC rival entertainment show Strictly Come Dancing, where once it was way ahead. Friday's announcement made no mention of whether Mr Cowell would return for the eleventh season, but he is widely tipped to do so, in the wake of poor ratings for the American X Factor. Shares in ITV rose 1pc on Friday morning.