Sel Rrose on the Lower East Side Benjamin Norman for The New York Times Sel Rrose. A few months ago, in a gray, nondescript box on Delancey Street, a bar opened. No one was hired to hype it. It didn't bait the blogs with a top-secret tequila cave or bacon-infused cocktails. And the stratagem worked, insofar as Sel Rrose, as the bar is called, has been ignored by the right people. "We like to sort of tiptoe out there and see what's happening," said Kristin Vincent, the owner, who also owns Home Sweet Home and Fig. 19 around the corner, two bars that have cultivated a self-selective downtown crowd though a similarly nonchalant approach. Not that it's exclusive or intentionally hard to find. Its signless entrance, often a coy gimmick, is coincidental. "We just haven't found a cool sign yet," she said. The Place On a traffic-clogged intersection of Delancey Street, across the street from the Bowery Ballroom and in front of a subway entrance for the Bowery station on the J line. Inside, an ancient-looking pockmarked stone wall excavated during renovation looms above a long white marble bar, a salvaged cherub fountain and banquettes swathed in elephant gray leather. The space seems vaguely postwar Paris, but too halfway-done to feel contrived. The Crowd On a recent Tuesday evening, a few Roger Daltrey types and their DVF-wrapped dates shared the bar with a crew of longhairs with hand tattoos who rolled up on battered fixies. On another Friday, there was an attractive international crowd of lazily stylish editors, photographers and almost-models. Like Café Select, but less sceney. The Playlist French yé-yé pop from the likes of Brigitte Fontaine and Thierry Müller, played at conversation volume. On Saturdays, a D.J. spins much of the same, but a little louder. Getting In Open-door policy. Reservations can be made but are rarely necessary. Tuesday and Friday nights are best, and start early. Drinks The cocktail list is vaguely French, herby and often potent. Try the Lavender Piscine, made with Champagne, lavender ice cubes, herbes de Provence syrup and grapefruit bitters ($13), with a half-dozen fresh La St. Simon oysters, just a dollar each at happy hour (5 to 7 p.m.). Sel Rrose, 1 Delancey (at Bowery), selrrose.com. Open Tuesday to Saturday, 5 p.m. to 4 a.m.; Sunday, 5 p.m. to 2 a.m.