NRL tackles new world of virtual advertising IT was 4 o'clock on the afternoon leading up to the first State of Origin rugby league match of 2010 in Sydney - one of the marquee events in the sport's calendar - and the rain had been beating down all day. National Rugby League officials were in a flap. Their concerns were not that the game would not proceed; rather, they were worried that the promotional field signage for the major sponsor of the series at the time, Harvey Norman, could not be painted on the field in time for the match.