"Images and perfumes have always been linked," says Céline Verleure, a 20-year fragrance industry veteran based in Paris. When we smell a perfume, it gives us images in our heads, like a landscape or a scene. A few years ago, she decided to explore this relationship further by asking perfumers to collaborate with photographers on a series of eau de parfums inspired by the visual artists" works. Thus, Olfactive Studio was born, and the French brand's five highly concentrated unisex scents arrive in the United States on April 8. The perfumers are able to create on a spiritual level. Olivier Cresp, who worked on the Flash Back fragrance with the photographer Laurent Segretier, says there's a new and special freedom in starting with the visual," Verleure notes. Her current favorite in the lineup is Lumière Blanche, a milky yet fresh and spicy concoction from the perfumer Sidonie Lancesseur, who drew her inspiration from the famed photographer Massimo Vitali's picture of sunbathers gathered on the ivory-hued Scala dei Turchi cliff in southern Sicily. To fully experience the connection between the visual and olfactory elements, Verleure suggests first choosing a scent based on the image, which adorns the fragrance box, and then smelling the juice second. Pick the photo that gives you the most emotion, and you will really like that perfume. It works!" she says. Olfactive Studio eau de parfum, $145 for 1.7 ounces; at Bergdorf Goodman.