Asos management could share £30m bonus Asos China will have a standalone technology platform, a local third-party distribution centre, local delivery solutions and payment methods, and a larger in-country team. Initially, the website will offer about 10pc of Asos's full range of 60,000 items, a share that will expand as the Chinese business grows. Set-up costs will be £4m to £6m per year for the next two years. While the UK's traditional high street stores have suffered as consumers worry about job security and squeezed household incomes, online retailers are faring far better, with Asos in particular bucking the gloom, helped by overseas expansion that has already seen it establish websites in the United States, France, Germany, Spain, Italy and Australia. The company said UK retail sales rose 26pc to £137.6m in the last six months, while overseas sales increased 39pc to £214.7m. Mr Robertson said that Asos should be seen by high street retailers as an opportunity to expand their brand abroad. As well as its own-brand products, Asos sales clothing from brands such as New Look and River Island. He said: "We are not a threat. This is an opportunity for everybody. Asos, which last year hired Kate Bostock from Marks & Spencer, also confirmed it is planning to launch a discount brand to take on Primark called Style Steal.