Marc Jacobs's ex puts the chic into cycling Lorenzo Martone, the former fiancé of designer Marc Jacobs, has created a range of chic bicycles fit for the fashion elite. You may not be familiar with the name Lorenzo Martone, but you'll probably recognise the handsome Brazilian as the extroverted, and often Speedo-clad, former fiancé of Marc Jacobs. Regularly photographed canoodling with Jacobs on exotic beaches during their relationship, which ended in 2011, post break-up Martone has channelled his love of fashion into his love of cycling to create Martone Cycling Co , which looks sets to be the purveyor of the planet's chicest rides. IN PICTURES: Stylish celebrity cyclists After seeing the likes of Chanel, Hermès and Fendi create limited-edition (and very pricey) bikes, the branding consultant came up with the idea of infusing a "fashion sensibility into a veritable cycling company" to create affordable, great looking bikes. I was buying my second bike and I had moved apartments in New York, and I was putting the bikes in the living room. I'm like, 'They don't look good. There's something wrong with this aesthetic.' It's too sporty, and I collect mid-century furniture, and it's all wood and simple," he told WWD . Four of the five bikes offered by Martone. Available in black, gold, silver, red and white, all with a signature red chain, the bikes are currently available at Paris concept store Colette, but will be riding their way to London's the Conran Shop in June, and also onto the pages of UK-based e-tailer Avenue32 for £600 to £700. Martone and Jacobs, who are still friends. "We are excited, because we're hoping to see a lot of them in the street and sort of change the way cities look," said Martone. It's a fun ride, because it's super comfortable, you sit straight, you have a beautiful product and everyone talks to you. It starts communication, and I like that. Expect to see many a stylish cyclist riding a Martone come summer.