Celebrate Earth Day with a bit of fracking YEAR after year, we are treated to a message of environmental doom and gloom and admonitions on Earth Day. On the back of this sentiment in wealthy countries, governments have invested billions of dollars in inefficient, feel-good policies such as subsidising solar panels and electric cars. But really, there are far better ways to improve environmental prospects for humanity and our planet. This Earth Day, we need more fracking, more wealth, smarter investments, and fewer inefficient subsidies.