NRL CEO David Smith unveils his new vision for the game NRL CEO David Smith at ANZ Stadium in Homebush. RUGBY league of the future will be like going to a grand final every round, in the vision of new NRL CEO David Smith. A $1 million kick competition for fans at every game, children's jumping castles and bands on centre stage at half-time are some of Mr Smith's ideas to transform the sport. Instead of the present atmosphere of empty seats, cheerleaders and lacklustre ground entertainment, Mr Smith wants to deliver the levels of excitement whipped up each weekend by the US National Basketball Association."Every time someone watched a game on television we want them to be wishing they could actually be at the ground," Mr Smith said, outlining for the first time his vision for the sport that began as a working man's game. Giant stadium screens would give fans a better view and explain referees' calls, while in-stadium mobile phone apps would let fans change camera angles to analyse replays. "When you take your family to a game the excitement should be building from the moment you walk in the door," Mr Smith said. Rides, jumping castles, bands, video packages, great moments of the past echoing through the stadium - there should be something to engage everyone from start to finish, so you leave talking about your plans for the next game. In the NBA the whole crowd is part of a slam-dunk competition. We could work our way to create a $1 million dollar kick. There are lots of ways we could develop to give fans the chance to feel a part of what happens. Mr Smith, who walked into the job 10 weeks ago, when the Australian Crime Commission revealed it was investigating drugs and organised crime in sport, said the game was nevertheless poised to take off. "If you look at the way sport is evolving, it is about the entertainment, it's not just the sport," he said. It is much more fun if you have a beginning, middle and end. He calls it E-squared. "It's all about entertainment and engagement," he said. The 48-year-old former banker and soldier, who never played league, says his roots in Wales and his love of sport make him well-qualified for the role. His experience in business, including building a $60 billion wholesale bank from nothing in two years, will be more important because the $1.025 billion broadcast rights deal with Channel 9 will not last forever and new revenues must be developed to secure the game's future. "This year is the year of getting smart for us," he said. There is obviously immense professionalism in our players and, really, there's an expectation from me that I want to be first-grade in the way we administer the game. Mr Smith will build a leadership team that will forge closer relationships with government and corporate sponsors. "The dynamics are very different and the set-up is very different and we need to respond to that," he said.