Apps fall far from Apple's tree GOOGLE is eating Apple's iPhone from the inside out. Facebook is hugely popular on mobile but faces a threat from companies that are building their own mobile social networks. Oh, and smartphone users love games. Really love them. These are just some of the themes that emerge from studying the app charts. These are real-time scoreboards of the top apps by number of downloads and by revenue that are published by the makers of the dominant mobile operating systems, Google and Apple.