Morgan Stanley's new wealth boss targets growth BRENDAN Goffinet, the South African-born, British-educated broker brought in to return Morgan Stanley's Australian wealth arm to profitability, doesn't want the business to be viewed as just a retail stockbroker any more. It's not that Morgan Stanley has any plans to exit broking amid ongoing weak market volumes, but is rather part of a shift to a more "holistic wealth management fee-for-advice" approach, which the local market has taken longer to catch on to, he explains.