ITV faces Ofcom grilling over Patsy Kensit interview on Alan Titchmarsh chat show ITV said Kensit's comments were "brief and not unduly prominent," but Ofcom noted Titchmarsh did not challenge her claims and that Kensit is a "weight loss ambassador" for the firm - which was not mentioned during the interview. It ruled that the references to the firm were "promotional and unduly prominent" and breached the broadcasting code. ITV was criticised by Ofcom two months ago after an interview on Lorraine in which Dannii Minogue promoted a type of milk. Minogue, like Kensit, was paid to promote the product which she talked about on the early morning show. Ofcom said that "in light of the current latest case," it was "requesting that ITV attends a meeting at Ofcom to discuss its compliance in this area."