Bulldogs boss Todd Greenberg recruited to help run NRL ON HIS WAY TO HQ: Canterbury Bulldogs NRL CEO Todd Greenberg will become the NRL deputy. BULLDOGS boss Todd Greenberg has been appointed Head of Football of the National Rugby League. NRL CEO Dave Smith will reveal the appointment at a media conference today. It is seen as a move to reinvigorate the code's management. Greenberg has been secretly negotiating a deal with the NRL for several weeks and informed the Bulldogs of his decision only late yesterday. He has long been regarded as the game's top chief executive, having rebuilt the Bulldogs brand after the Coffs Harbour and salary cap scandals. His appointment is a blow to Shane Mattiske who was in charge of the game last year after the sacking of long-term CEO David Gallop. ANALYSIS: Why didn't Todd Greenberg get the top job last year The NRL will also make a number of other management changes. It is understood senior media adviser John Brady has been demoted but will retain a minor position in the organisation. Paul Kind 's role has been changed from Director of Marketing and Commercial to just looking after commercial operations. Ex-New Zealand Rugby League boss Jim Doyle will also step into a senior football administration position, while Nathan McGuirk, the current Director of Football Operations, has been handed a demotion. The only woman on the NRL executive, One Community leader Trish Crews, has left the organisation to take nine months leave of absence. Crews resigned recently but Smith persuaded her to take leave. Do you think the NRL has made the right call in appointing Todd Greenberg? Comment below.