Is Netflix the future of TV? Mr Hastings told the Financial Times that Netflix was more interested in developing their own content than bulk-buying shows from other channels to stream. Their deals with MTV and Nickelodeon, for example, are due to expire with no plans of renewal. Amazon and YouTube are also looking into original content. The online marketplace Amazon acquired LoveFilm in 2011, then a DVD-by-mail rental service of films and games. LoveFilm Instant is already Netflix's nearest competitor and offers streams of films and TV series, but the arrival of Amazon Original pilots shows the influence of House of Cards. Amazon Original Pilots are eight comedies and four children's programmes which the public can watch and leave feedback for, (similar to when customers make an Amazon purchase) for the company to decide which are worth developing further. While YouTube aren't developing their own content, they have allowed users to create their own channels as part of the Original Channel Initiative. Early takers include Ricky Gervais, who launched his channel in March to host exclusive material and "be the broadcaster." Furthermore, YouTube announced in January that some of these channels will be paid for, asking viewers to contribute between $1-$5 dollars per month as a subscription. British online TV services are currently dominated by catch-up, but things are changing. Small moves are being made by traditional broadcasting companies to provide a better online service. BBC Three commissioned comedy, Impractical Jokers, after an online-only pilot was greeted with success in 2012. Now the BBC will begin streaming content ahead of its scheduled broadcast this year. Five online-only series to look forward to Onion News Empire This newsroom satire arrived as a pilot on Amazon and LoveFilm last week. From the brains behind The Onion, the spoof online newspaper, it stars Jeffrey Tambor and Cheyenne Jackson as rival anchormen. Zombieland Another recent surprise release via Amazon, Zombieland is a Sony Pictures television show based on the 2009 cult classic film and set in a zombie-riddled apocalypse. Arrested Development The fourth series of Mitchell Hurwitz's comedy is being released in its entirety on Netflix in May. Despite winning six Emmy awards and a Golden Globe, it's the first time Arrested Development will be back on screens since 2006. Orange Is The New Black Based on Piper Kerman's memoir about her time in a women's prison, this comedy drama will be arriving on Netflix this year. Taylor Schilling will play the role of Kerman. Narcos This series about the Colombian drug lord Pablo Escobar isn't due to be released on Netflix until next year. However, it will follow in the footsteps of Breaking Bad, the AMC series about crystal meth cooks which is popular on the service.