Weighting game over for woman who kicked major goals for Jenny Craig Amy Smith. IT seems that what goes up in the weightloss industry also comes down - a comment not necessarily reserved to body mass. This week Jenny Craig parted ways with Amy Smith, managing director of its Australian and New Zealand business operations. In an internal memo from global chief executive officer Dana Fiser on Tuesday, it was announced that Smith had "decided to move on from Jenny Craig and not renew her contract." After five years in the chair, Smith left her role that day. According to Fiser's memo, the decision by Smith "was not an easy one." Smith is credited with kicking some major goals for Jenny Craig but in the weightloss industry not every year is a "Magda Szubanski year" - industry parlance for a bumper one. It was Smith's decision to recruit Szubanski in 2009 that, strangely enough, may have contributed to her final decision to move on. With Szubanski's signing, membership numbers at JC increased exponentially. All of Australia wanted to get behind the popular Szubanski who wept openly about her weightloss goals and health concerns in TVCs for the company. Public inquiries were up 50 per cent and Szubanski was shedding weight - initially 10kg on her own, then another 25kg with Jenny Craig. And then suddenly in August 2011 Szubanski and the weightloss company ended their association. Smith found new ambassadors, Shane Jacobsen, Ian "Dicko" Dickson and Rebel Wilson, but none was able to emulate Szubanki's popularity.