Former Ford executive Jac Nasser says we don't care about our car industry Holden employees leave work at the end of their shift at the Holden plant in Elizabeth. Photo by Morne de Klerk/Getty Images Source: adelaidenow THE demise of car manufacturing in Australia looks inevitable because Australians do not care enough about the industry, former global head of Ford Jac Nasser said. Now chairman of BHP Billiton, Mr Nasser said countries, such as the US, had propped up its car industry with massive handouts and nationalising companies. "We (Australia) haven't spent a lot when you compare the incentives that the automotive industry has received from others," he said in Sydney. I think (the end of the industry) would be a very sad day for Australia but it, unfortunately, looks like it could be inevitable. Mr Nasser, global head of Ford from 1998 to 2001, said Australians were not patriotic about the car industry. "In most countries they are ... emotional about their automotive industry," he said. Here, we've had it with some products but we haven't seemed, as Australians, to be emotionally connected to the industry. He said the end could come if either Ford, Holden or Toyota quit Australia, creating a domino effect. Adelaide unionists will hold a rally at North Tce, from 12.30 today, to call for companies that receive taxpayer funds to put more money into the economy. CFMEU SA secretary Aaron Cartledge wants an audit of government construction projects to determine the level of Australian content in building products. Projects receiving taxpayers' dollars should be obliged to use locally manufactured products whenever practicable. Premier Jay Weatherill will meet Holden boss Mike Devereux today in their first face-to-face encounter since Mr Weatherill's claim Holden reneged on a deal to maintain jobs in return for a $50 million grant. The offer was part of a $275 million package of SA, Federal ($215m) and Victorian government ($10m) funds, in return for Holden agreeing to invest $1 billion in two new generation vehicles from 2016. Mr Weatherill said the discussions will start efforts to "restore the relationship" damaged by Holden's plan to cut 400 workers from its Elizabeth plant.