Former Sydney Roosters and Wests Tigers CEO Steve Noyce appointed Cronulla Sharks football manager Former Roosters CEO Steve Noyce will head up football operations at the Sharks. THE Cronulla Sharks have signed former Roosters and Tigers chief executive Steve Noyce to head their football operations. The highly regarded administrator will start next week as football manager, one of the roles that became vacant when four staff members were recently sacked. Cronulla's acting chief executive Bruno Cullen will announce Noyce's appointment at a press conference this afternoon. He is one of the most experienced administrators in Australian sport, having also worked for the Sydney Turf Club in a senior marketing role. He also recently represented the NRL in negotiations with the Players Association for the new collective bargaining agreement. "Steve is one of the most respected officials in the game," a Sharks insider said last night. He will be a wonderful support to Shane Flanagan and the players. The Sharks are determined to become more professional off the field. Former chairman Damian Irvine refused to appoint a chief executive for three years. The move to appoint Noyce was one of a number of recommendations from an internal investigation into management failings in 2011, the period ASADA is now investigating. The Sharks are experiencing the most unstable period in the club's history. A ticket headed by three-time Olympian Damian Keogh, and backed by former chairman Peter Gow, is challenging the board at the AGM in three weeks.