The never-ending 'Wool and Price' shirt launched on Kickstarter On holidays? Check. Picture: woolandprice.com Source: news.com.au The prototype. IT IS the dream of many men - a shirt that can be worn for 100 days straight without needing a wash or iron. Mac Bishop, with help from his mates Katie Elks and Mike Major, created a wool-blended shirt which can be worn for 100 days. Because "guys love jeans for their versatile, low-maintenance nature, but they didn't have an above-the-waist option that even came close ... until now." The shirt was created out of wool because it is notoriously long lasting, scent-absorbing, tear resistant and crinkle-free. But before trying to sell the idea to the masses, Mr Bishop road-tested a prototype of the shirt. That's right - he embarked on the "100 Day Challenge" and wore the same shirt for 100 days straight. No washing, ironing, dry cleaning. And the result? "The shirt stood up to everything I threw at it - whether it was a five mile (8km) run or 72 straight hours of wear during Hurricane Sandy," Mr Bishop said. Each day I attempted to wrinkle and odorise the shirt, but to no avail. In a couple of the more intense tests, such as the five mile runs, I was worried that the shirt wouldn't revive itself. The entire shirt was damp with sweat and soaked in the pits, chest, and collar. I hung it up overnight, said a little prayer, and woke to a fresh shirt in the morning. I'm dead serious. Exercising? But don't take just his word for it - the team employed 15 people to test the shirt, with overwhelmingly positive results. I crumpled the shirt into a ball and put it in the bottom of my backpack when I am running around the city just to see if I can ruin it. No luck - it comes out ready to wear every time," Aaron Flack, one of the corporate testers, said. And so, the Wool and Prince Better Button-Down shirt was born and launched on Kickstarter, with the goal of raising $30,000 to start production. In just one week, the project has garnered more than $100,000 of pledged funds and there are still 22 days to go. By the seaside? "Thanks to YOU ... we crushed our $30k goal," the creators posted on the site. We're working on some new stretch goals for the campaign - possibly more size options, an extra-slim fit, a classic fit, and other patterns/colour choices. Your support and excitement have sharpened the team's focus and we're gearing up to get the better button-down in your hands ASAP! The shirts will retail for US$98 and, due to the response, there are plans to ship internationally. Small children? The Better Button-Down shirt in numbers: 6: The shirts are made of wool which lasts six times longer than cotton 16,800: That's how much stronger wool is than cotton 0: Sweat itself has no odour, and neither does this shirt. Sweat only creates an unpleasant smell when it remains on the skin and bacteria develops - wool reduces this because it absorbs sweat and evaporates it into the air. 18: The micron count of the wool fabric Wool and Prince have developed - by way of comparison, cotton is between 15 and 20 and human hair between 60 and 120 6: How many months Wool and Prince spent developing the now-trademarked 'cotton-soft wool fabric' 15: How many people tested the shirts around the world 812: How many people have backed the project so far on Kickstarter 98: The dollars a shirt will cost you 12/2013: When the shirts will be available Check the project out on Kickstarter