Brisbane Airport bosses roll out PR strategy despite delays BRISBANE Airport bosses may be short of ideas on how to fix its reputation as one of the country's most inefficient hubs, but they are not lacking enthusiasm for telling people how great it is going to be. Under the line "A new era for BNE," Brisbane Airport Corporation is rolling out "a fresh and exciting brand strategy" to fulfil its vision to be "proudly local, but world-class." At the heart of the initiative is Going Places: A Blueprint For Brisbane Airport - a new 76-page hardcover book which is being distributed to staff, on-site businesses, industry partners and other companies. How do you think Brisbane Airport Corporation is doing in meeting their own targets for satisfaction? Share your thoughts on the Twitter hashtag #bnelateagain or comment below The same design theme has been incorporated into the airport's newly released mobile app and other marketing materials. A BAC spokeswoman said: "The brand strategy moving forward is about mapping a new approach to design, facilities and communications that reflect BAC's goal to deliver an airport that, among other things, has a distinct sense of place. It's about building, and being, a place that reflects the best attributes of our city, state and country. No cost details have been released. "It's not a campaign, it's a long-term strategic approach that will gradually reflect in the way we do business, so there's no campaign budget allocated," the spokeswoman said. In an introduction to the book, CEO Julieanne Alroe points out that Brisbane has been Australia's top-ranked airport for service quality eight years running and writes "we are proud of what we've achieved over the past decade and a half . . . but we want to be even better." The publication makes no mention of the deteriorating on-time performance as flight numbers have grown over recent years, pushing Brisbane down from the country's seventh most punctual for arrivals in 2006 to 32nd last year. Airservices Australia, which runs air traffic control, this week released a detailed strategic plan to improve efficiency and boost capacity at the airport but BAC declined to answer questions about what measures it plans to alleviate delays. Under the heading "Bold ambitions," the new book says that work underway on a new parallel runway is evidence of BAC's commitment to excellence and innovation. The final two pages, listing major developments, says the completion date for the $1.3 billion runway is 2020 but adds in brackets "TBC" (to be confirmed). BAC has threatened to halt work on the project when the first phase of drainage and land-clearing work is completed by the middle of this year unless airlines back down on a refusal to pre-fund a quarter of the cost through increases to passenger landing charges over the construction period. With no end to the stalemate in sight, BAC is preparing to refer the dispute to the Australian Competition and Consumer Commission but that could delay the proposed runway opening date by up to two years. Frustrations to passengers from the delays and doubt over timing of the new runway prompted The Courier-Mail's #bnelateagain campaign.