Many of Australia's top brands fuelling music piracy MANY of Australia's top brands are funding music piracy by advertising on illegal download sites. These brands currently include national supermarkets, retailers, banks, insurers, airlines, mobile phone providers, legal firms, fast food outlets and online bookmakers. But whether they are aware of their ads appearing alongside illegal content - in some cases, including downloads of full discographies of leading Australian artists such as Gotye and Nick Cave - is still unclear. Either way, swift action is needed if the brands wish to escape becoming local victims of a new approach to fighting music piracy that is beginning to gain traction overseas.