Something very fish oily about ads TELEVISION commercials linking children's dietary supplements with success in national school tests have been pulled off air after a public outcry and claims they exploit students. National ads for Nature's Way Kids Smart Omega-3 Fish Oil supplements first aired on TV networks on Sunday, with a message to parents that "Naplan testing starts on May 14th." Facebook and Twitter users attacked the advertisement and the Australian Doctor magazine tweeted: "We must stop this. Nature's Way ad exploiting parents by linking its fish oil product to Naplan results. Education and health experts called the ads "unethical" and "opportunistic" and parents called it a "ploy that advertises to people's fears." Students in Years 3, 5, 7 and 9 will sit the annual Naplan (National Assessment Program - Literacy and Numeracy) tests in schools across Australia from May 14 to 16. PharmaCare Laboratories manufactures and distributes the health supplements. Spokeswoman Lisa Owen yesterday said it was a standard TV ad that was tagged with Naplan. "We reassessed our position after receiving feedback," she said.