Abercrombie & Fitch CEO Mike Jeffries finally says sorry over comments UPDATE: Abercrombie & Fitch CEO Mike Jeffries has finally formally apologised for comments made six years ago about how "uncool" kids and "fat women" shouldn't be wearing the brand's clothes. His comments sparked a social media furor after they were brought to light two weeks ago. "We sincerely regret and apologize for any offense caused by the comments we have made in the past which are contrary to (the values of diversity and inclusion) " a statement released in the New York Observer read. We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion. Read the story full story below