Major firms join forces to target careers for the young Mr Holliday detailed his plans at a skills forum, sponsored by The Spectator magazine, last Thursday. The Spectator is owned by Press Holdings Limited, which also owns the Telegraph Media Group. Mr Holliday set out a four-point plan involving communication between business, government and schools, research to find out about the current state of careers advice, the need for such advice to be part of the curriculum, and for "awareness creation" through digital and social media. "For Britain to succeed economically and for our young people to have the greatest chance in life, we need to ensure those leaving the education system have the right skills," Mr Holliday told the seminar. We think part of the problem is that young people aren't aware of the options open to them and that a lack of good careers advice is acting as a barrier. Employers, schools and government all have a role to play in turning this situation around. Mr Holliday said that he has spoken to senior representatives at the other companies and said he felt they would agree with his approach. "Ultimately, the country's economy, businesses and the individuals will all benefit from a better system of careers advice - one that gives the right information at the right time and in the right way, to those who need it," he said. I said at the beginning that one of the things I wanted to address today was how the UK continues to have such a mismatch of skills that young people have and employers want. He added: "The success of our work will be solving this problem." A report into the issue, explaining the progress of the informal grouping, is expected later in the year.