Australian carmaker Holden pins hopes on Cruze, Commodore, imported Malibu and Trax models to improve results The new Holden Cruze. HOLDEN remains committed to a long-term future in Australia despite market conditions which led to a net loss of $153 million during the 2012 financial year. The result included $226 million in special one-off charges associated with the restructure of the business predominantly due to revaluing the company's manufacturing assets to align with reduced demand. The company's consolidated revenue was down from $4.3 billion in 2011 to $4.0 billion in 2012 reflecting lower sales of locally-built Commodore and Cruze and the blackout of Colorado prior to the new model launch. Last month Holden sacked 500 workers, including 400 at its Elizabeth plant due to the high value of the Australian dollar and a fall in sales of the Cruze small car. Holden chief financial officer George Kapitelli said Holden's 2012 financial performance was the result of an extremely challenging and competitive car market in Australia with unprecedented price competition and discounting. Australia is one of the most open and trade-exposed automotive markets anywhere in the world with more than 180 passenger cars to choose from. With the Australian dollar at levels not seen since the early 1980s, this puts particular pressure on our Australian manufacturing operations," Mr Kapitelli said. While we benefit from the strength of the currency with our imported models, we are the most trade-exposed of the local manufacturers, with 60 per cent of our sales from the locally produced Commodore and Cruze. Holden remains committed to a long term future in Australia in 2012 we increased our capital spend in plant and equipment by $65 million to over $100 million in preparation for the launch of VF Commodore. Holden also spent $197 million on R&D activities, taking our R&D investment to over $1 billion in the last 5 years. Holden chairman and managing director Mike Devereux said Holden had taken fast and responsible action to change its business model to suit the times. We have restructured our manufacturing operations to improve productivity, reduce structural costs and match production to demand, and at the same time we're focusing on new products and marketing initiatives to ensure our future competitiveness. The updated Cruze has been critically acclaimed for its local engineering and drive performance, and we are confident VF Commodore will win hearts and minds it's the most technologically advanced car ever created in Australia. These locally produced vehicles, along with the new imported Malibu and Trax models,will improve our market position in the second half.