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A Dutch beauty blogger and make-up artist, Nikkie de Jager is well recognized for her YouTube channel named Nikkie Tutorials. She gained a huge popularity after her YouTube videos called, The Power of Makeup went viral. The video enthused innumerable video of women screening their faces with or without makeup.
Nikkie Tutorials was born on March 2, 1994, in Wageningen, Netherlands. She is a Dutch and is of white ethnicity. Her birth sign is Pisces.
Nikkie attended B Academy in Amsterdam for makeup. She is a make-up artist by profession. In the initial phase of her career, she joined Pascale Tesser's agency named Colourfool Agency, where she got a chance to work on some great projects including Miljoenenjacht & The Face, Hollands, and Benelux's Next Top Model.
Later, she became a head make-up artist for RTL5's I Can Make You a Supermodel. Nikkie admits Lauren Conrad, Heidi Montag, and Audrina Patridge inspired her for the beauty vlog.
She rose to prominence through her YouTube video, The Power of makeup. As of now, she has amassed over 11 million subscribers and more than 939 million views.
In some of her videos, Nikkie has candidly discussed her experience with cosmetic procedures, speaking positively about undergoing lip augmentation and dental work.
Nikkie Tutorials has collaborated with high-profile beauty brands such as Maybelline, Ofra, and Too Faced.
She was named one of the ten beauty influencers by Forbes magazine. She was also awarded YouTube Guru at the Shorty Award and Choice Fashion/Beauty Web Star at the Teen Choice Awards.
Nikkie Tutorials is neither married nor in an affair with any guy. Possibly she is single and enjoying her singlehood. So far, she has not been spotted with any guy who could be claimed as her possible boyfriend or husband.
However, some source claimed that her boyfriend's name is Rick, but Nikkie personally has not addressed anything about it.
Generally, YouTuber Nikkie Tutorials earns $2 - $5 per 1000 monetized views, and Nikkie has amassed over 939 million views which indicates that she earns a good amount from her YouTube career.
From her YouTube Channel, she earns over $85.2 thousand per month and as for her annual earnings, she earns around $63.9k to $1 million per year from just her YouTube videos.
As of 2018, Nikkie Tutorials has an estimated net worth of around $750 thousand.
Besides, she adds a good sum to her net worth through an endorsement deal. She has also collaborated with HSN, Tweezerman, Fusion Beauty, and a bunch of other YouTubers. She owns a line of liquid lipstick under the Ofra brand, which is also the source of her income.


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An artistic research project on the motivation, self-perception and sense of responsibility of people who write code.
In the times after Snowden, of Facebook and Cambidge Analytica, Google's Dragonfly, the GDPR, and so forth there is a lot of talk about companies and institutions which shape (change) the world with code.
This project presents a different approach: simply listening to the actors. Over 35 people who write code have been
asked the following questions: Why do you write code? How does it influence you that you write code? How does it influence others that you write code?
The answers are as diverse as the interviewees: from computer science students to graphic designers, PhD candidates in economics or theoretic physics, to blockchain developers.
Yet there are common experiences: of screen-time and responsibility, of frustration and learning together, but mainly of fascination, for a medium continuously developing itself. In the end, it's about each one of us asking himself why he is pursuing his work - with or without code - and who and how we influence with it.
A project by Clemens Schöll<br/>
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With roughly 1,300 exhibitors and an expected 35,000+ visitors, there's much to do and see at this year's Cosmoprof North America (CPNA), to be held this weekend July 29-31, 2018, at the Mandalay Bay Convention Center in Las Vegas.
Beauty Store Business reached out to Daniela Ciocan, marketing director for CPNA, and Eric Horn, North American show director for the Professional Beauty Association (PBA), to get a few tips for attendees and exhibitors as well as a few trends to look for at beauty's biggest B2B event in the U.S.
Trends to Watch from Daniela Ciocan
- "Korean beauty is still huge–they are still innovating in terms of the formulations and marketing."
- "Ingredient-driven products are big, especially in skin care. Similarly, look for ingredient stories from cosmetic brands. "Consumers want to know they are safe."
- "Men's grooming is still growing."
- Organic, green and natural brands will continue to be big. "I know it's because consumers are so involved and concerned about what they are putting in their bodies and on their bodies."
1. Visit the Special Areas
"Is your interest multicultural? Is it green/natural? Is it very tiny brands? Is it finding masstige or prestige products for retail? Depending on your interest, visit the special area and check it out," Daniela Ciocan suggests. Ciocan and her team personally review every single product that applies to exhibit in these sections–and they evaluate them thoroughly. The special areas feature exciting, innovative brands–for retailers, distributors and professional salons/spas to discover–that are either new to the U.S. market or currently have a limited retail footprint.
Here are several key special areas not to be missed:
- Discover Beauty: Hidden gems from around the globe
- Discover Beauty Spotlights: Smaller brands for high-end retail
- Discover Green: Green, eco-friendly, clean, organic and/or natural products
- Discover Green Leaf: Green/natural brands targeting the green spa market
- Discover Scents: Niche fragrance brands
- Tones of Beauty: Products dedicated to the evolving shades and types of beauty of the multicultural consumer
- Discover Pro Beauty: High-end professional products for salons
- The Beauty Vanities: New this year, Beauty Vanities features promising brands that are just coming to market and have fewer than 10 SKUs
2. Take Advantage of Discounts
"If you are a member of an association, check with them to see if they offer any special deals when it comes to a ticket to attend the show," Ciocan suggests. For example, PBA members receive 50 percent off the show ticket. Discounts are also available for special events and paid education. If you are a Beauty Store Business reader, use our code BEAUTYSB and receive 50 percent off your show ticket!
"Exhibitors are entitled to a certain number of VIP tickets. Be sure to use them–give them to your VIP customers for free entrance to the show," says Eric Horn.
- Exhibitors may offer free admission to 5 qualified VIP guests.
- Additionally, the Preferred Rate E-Card program grants each exhibitor the ability to offer their best customers a 50 percent discount on regular priced CPNA tickets via e-mail. There is no cost to the exhibitor!
3. Use 1to1beautymatchmaking.com
Both Ciocan and Horn highly recommend that attendees and exhibitors use the online "matchmaking" database at 1to1berautymatchmaking.com prior to the show. "Pre-planning is always key," Ciocan says. The online system facilitates exhibitor-attendee networking prior to the show and includes appointment scheduling and itinerary creation tools. You can also utilize the downloadable Cosmoprof mobile app, which gives attendees access to the show map and booth numbers. For attendees, Ciocan says, "You can look at the entire universe of exhibitors–almost 1,300 companies that come to exhibit." Horn urges exhibitors to take advantage of the appointment feature in the app to book appointments with buyers and distributors. "As an exhibitor, you can see who is registered–and you can reach out to up to 50 buyers and/or distributors to request a meeting," he says.
4. Attend the Welcome Reception
"We have the welcome reception on the Saturday evening before the show. It's a great way to network before the show even starts. I don't want to let the cat out of the bag, but we will have a special guest to make a surprise! It will be a very fun reception," teases Ciocan. The event serves complimentary hors d'oeuvres and offers a cash bar. The reception is on Saturday, July 28, 6:30 p.m.–8 p.m.
5. Visit Beaut-E Zone
Be sure to visit the Beaut-E Zone lounge, located on the showroom floor. It will house several leading online publications (Fashionista, Buzzfeed and several others to be announced) who will be covering trends from around the world–and posting daily wrap-ups online. Here, exhibitors can also meet beauty influencers (with 50,000 to 2 million social media followers) who will be covering the event and ranking the best in class for face, body, hair, nail and color each day in CPNA's Daily Best in Beauty. Horn notes that these are just a couple of marketing opportunities for exhibitors; there are many more. "Read everything we send out. We send out so much information detailing free marketing opportunities," he says.
6. Attend Special Events
While CPNA has a list of special events on its website, Eric Horn called out the following as exceptionally important.
- City of Hope Spirit of Life Gala, Saturday, July 28
"The City of Hope gala is one of the most important events of the year. It supports our industry and someone in our industry–Deborah Carver, who is one of the best, a pioneer," says Horn. PBA donates the space for the gala to City of Hope. Proceeds from the gala go to the City of Hope's cutting-edge research and treatment for cancer, diabetes and other life-threatening diseases. The reception starts at 7 p.m.; dinner and festivities begin at 8 p.m.
- PBA Business Forum, Sunday, July 29
Renown motivational speaker Peter Sheahan, founder and CEO of Karrikins Group, will speak on "Accelerating Growth." In addition, Steve Sleeper, PBA's executive director, will provide an update on the association's 2020 strategic roadmap and key initiatives. Breakfast starts at 7:30 a.m. The forum is 8 a.m.–9:45 a.m.
- Beauty ID Awards, ICMAD Cosmetic Innovator of the Year (CITY) Awards, Monday, July 30
The Beauty ID Awards recognizes creativity in packaging design, material and product formulation. It will be held from 5 p.m.–6 p.m. ICMAD's CITY Awards honor outstanding and innovative entrepreneurs for their achievements in the cosmetics and personal care industry. It includes a dinner and a show before the awards ceremony. (The time is to be determined.)
7. Shop the World at the Country Pavilion
One of the designated special areas, be sure to visit the International Country Pavilion. Here you will find beauty products showcasing authentic elements and innovation from countries recognized for strong heritage. "For attendees that come to the show, one of the key differentiators is that CPNA is international. With a visit to Las Vegas, you can pretty much shop the world," Ciocan says.
Tag Your Social Media Posts!
CPNA will pick up tagged Instagram posts on their homepage.
Use @cosmoprofna on Instagram, @cosmoprofna on Twitter, and @cosmprofnorthamerica on Facebook
Be sure to share your handle in the Exhibitor Log In area so CPNA can find and tag you back
Use the official hashtags: #cosmoprofna, #cosmoproflv and #cosmoprof
[Photos courtesy of Cosmoprof North America]