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Hey! I'm Matthew Barby, Global Head of Growth & SEO at HubSpot.
Previously Iwas the Head of Digital at Wyatt International, a large marketing agency based in the UK. I'm an advisor for a number of tech startups and have helped businesses around the world scale up organic traffic to their website(s); from new startups (helping take them from 0 to 1 million visitors in under a year) through to FTSE250 companies.
Right now I'm focused on acquisition for our sales products (our free CRM and HubSpot Sales). I specialise in growing our organic traffic, running large-scale conversion optimization projects and figuring out ways to use data to help us streamline processes.
Outside of HubSpot I run my blog that has seen a significant amount of success over the past couple of years, with content being regularly featured in the likes of Entrepreneur, Forbes, The Guardian and many more. You've probably read some of my content if you're a regular visitor to GrowthHackers. Alongside this I've built out some small tools and work with a bunch of cool startups on an advisory level.
Looking forward to hearing your questions; whether it's to do with SEO, scaling traffic growth, content strategy or something completely different :)
You can follow Matthew on Twitter: @matthewbarby
He will be live on June 23 starting 930 AM PT for one and half hours during which he will answer as many questions as possible.
Hey Matthew! First off, thank you for your incredibly valuable content that I've come across here and through other mediums. Your tactics and insight has always been actionable, thus insanely helpful.
I'd love to hear your thoughts on your acquisition of knowledge. With such a prolific career, you've had the chance to acquire vast amounts of knowledge from a variety of sources. Where do you think has been the most fruitful source? Has it been through a specific role, company, person, medium (book, podcast, etc.), or something else entirely?
Thank you!
I think the best source of knowledge has been through working with people that specialise in skillets outside of my own, as well as just simply being thrown into situations where I was out of my depth. The latter happened a lot in the early stages of my career!
I spent a lot of time reading books and blogs, watching videos and listening to podcasts trying to absorb as much knowledge as possible. The only problem that comes with this stuff is that you're relying on what you're reading to be correct. Assuming this and blindly following advice from others (even those with authority on the topic) can be a dangerous way to approach the acquisition of knowledge. The way I've always thought about these things is to absorb as many starting points as possible. When I see that something has worked for someone else, I'll figure out a way to test it and improve on it - usually by taking elements of other things I've tested.
When I first started getting into SEO, I spun up a few side projects purely to test things out and see what worked. When I become confident enough at executing them, I could roll these out for clients. After that, I would publish the results in the hope that I'd create another starting point for someone reading it to go and test themselves.
The one real piece of advice I'd give you though is to focus your knowledge as much as possible at the start to gain a high level of knowledge in one thing. Once you've done this, surround yourself with other people that have domain experience in areas that you have none - share your knowledge with them in return for theirs. It sounds simple but it's honestly the best way that I've accrued knowledge.
If you don't take away anything from this AMA other than the last paragraph of this response - you'll already be ahead of most people.
Couldn't agree more
Hey Mathew!
I love your work at Hubspot. You guys are extremely skilled in attracting the right sort of visitors to your blog as well as product! It's so nice that you're doing this AMA on GrowthHackers.
I'd like to talk about content strategy. As a B2B SaaS FinTech business, we are currently blogging on SaaS Marketing and Products to keep the blog visitors' funnel wide. While this increases blog readers, the product conversions aren't exactly rocketing. How do you balance efforts placed in industry related articles that could offer higher product conversions with more generic blog posts that could increase brand awareness?
it's my pleasure to be here! To answer this question you need to go back to your mechanism to move someone from one place in your funnel to another. If you're failing to convert a lot of the visitors that you're delivering top-of-the-funnel brand-driven content to then you need to know whether it's because of the content or whether you're not doing a good job of nurturing people to the next stage.
First of all, I'd map out each of your different buyer personas with the messaging that will take them from reading a very informational blog post (non-conversion driven) through to converting and buying your product. This is where you can then align specific content ideas to each stage of the funnel. It may not actually be a case of having more of one type than another, rather than improving the experience that visitors get from each touchpoint with your content.
To know all of this, you need data. Without it, you can't make any kind of informed decision. Once you know where the leaks in your funnel are, you can change up the type of content you're delivering to see if it makes an impact.
Hi Matthew,
Thanks for doing this!
1)Do you use any programs like the 'R' language to analyze the data you gather from your marketing tools? In the
process of learning to become a data-driven marketer do you think it makes sense to learn 'data science' and
something like the 'R langauge'? What do you think someone needs to learn to become a data driven marketer?
2)There are a million things you could be working on growth at any one time. Can you talk about your process for
figuring out the MOST important thing you have work on RIGHT for growth? How do you make and prioritize your growth road map?
3)How do you enable your team to experiment without the fear of failure weighing down on them? How do you empower them to do the right thing and make the tough calls (even if they maybe the unpopular call at that particular moment in time)?
4) How do you go about thinking about and increasing retention?
1. Being data driven is very important. Do you need to know R to be data-driven? No. I'm actually about take a course in R shortly because it's an area that I want to build my knowledge around. I've done a lot with SQL in the past but as long as you have an understanding of how data plays a role in marketing and you can set up tests in a way that are conducive to taking findings, you could always hire in data specialists.
2. Amongst a few other things, we use the PIE framework: https://www.matthewbarby.com/website-optimization-opportunities/#pie
3. Fail as much as possible and learn from it. That's a mantra that I've carved my career around to date. Unless you're willing to break things and fail a ton, you won't learn anything. Nobody learns anything from taking the safe route the whole time. To be honest, the culture here at HubSpot really enables this kind of thinking - more than anything, you've got to lead by example. I run things that fail on an almost weekly basis - if the goal is to take a finding from it and then do someone positive as a result, you could say that anything is a success.
4. This is so important within SaaS in particular and it all stems down to being able to identify pain points. If you're able to find the areas of your product that people aren't using or that they're not getting continued value from, then you'll be able to start testing out ways of improving on it. Another big thing that I find a lot is making sure that whatever messaging you're using to initially acquire a customer is actually followed through within the product experience itself, and that it's reinforced at key touch points in the experience.
"Fail as much as possible and learn from it" - this is completely underrated advice imo.
@Aldin 1. basically I'm talking about have clear understanding of the hypothesis of your test, the metrics you need to monitor and ensuring that they're completely trackable. I've seen a ton of 'tests' set up where people aren't really able to prove/disprove their initially hypothesis because of this.
2. To be honest, you can still do a ton through using off-the-shelf platforms. If you become seriously good at using GA/MixPanel/etc. then you'll be able to get a ton without actually knowing SQL/R/etc.
Hey Matthew,
thanks for doing the AMA. Your work at Hubspot is exceptional and I've learnt tons from your blog too, so thanks!
My questions:
1. What were the 5 best ideas you've had that drove traffic? Doesn't have to be SEO and or even something that is repeatable now. Just an (5) idea you had which worked like a charm and brought a ton of traffic to the website.
2. What tips do you have (apart from creating great content) to help aspiring Marketing bloggers like myself build a successful website?
3. How much consulting do you do and how long did it take to take off.
Sorry for so many questions, I simply couldn't pass up the opportunity to finally ask you these. Thanks for taking the time to read.
Ok, so it's a little tricky to answer the first question because of the fact that I'd say the best things I've done from a traffic point of view have often been fairly simple things vs the 'big ideas' (which is often the case), but here are a few random ones:
1. This one was crazy simple but ended up increasing organic traffic to the HubSpot blog by 30% in just a couple of weeks. What was the change? … fixing the blog pagination (yeah, I know…). We had a ton of information architecture issues on the blog and by simply adding in a new blog navigation I was able to push a ton of content higher in the site architecture and move the needle on organic by a significant amount (more info here: http://blog.hubspot.com/marketing/technical-seo).
2. Figuring out that every piece of content you produce should solve a very specific problem than just be a cool idea. It sound so basic (and it is) but I've been through my fair share of failures when it comes to 'big ideas' in the past and it's always been because the target audience didn't have a core problem solved as a result of consuming it.
3. Creating influencer content teams: instead of getting generic writers to produce content for you, work with influencers that have a reach to promote your content as well as create it.
4. Launching big pieces of content within hyper-relevant communities. I wrote about that here: https://www.matthewbarby.com/saas-startup-growth-hacking/#GetFeaturedonProductHunt)
5. One thing that doesn't work anymore that really drove a ton of new leads to my personal consulting a couple years back was when I added the tracking script that LinkedIn used to track views on my Lin profile page to my website. Overtime someone visited my website it showed as a profile view and I could see 'who' was visiting my content. As a result it put me to the top of most people's list on LinkedIn as the most viewed connection in their network and I received a ton of leads from this. I wrote about it here: https://www.matthewbarby.com/saas-startup-growth-hacking/#HackLinkedIntoFindOutWhoVisitsYourSite
The second question is a little easier - first of all you need to focus on what real value you can add to readers. One of the big mistakes that I see people make is when they don't have woman expertise in something yet they go ahead and just start blogging about it. I didn't launch my blog for a long time until I felt like I had enough experience to offer something new that other blogs didn't. I'm very conscious about what I write (hence why I write less than once a month) to ensure that people will get value from it. It's not all about volume. If you want more specific tips on growth of organic traffic, this will be useful: https://www.matthewbarby.com/seo-tips/
Third and final answer - I don't do a lot now. I work with a small number of clients that I feel that I can offer the most value to. I get a ton of leads and used to do a lot more but I only like taking on projects where I'm going to offer serious value and also learn something in the process. In terms of how long did it take to take off; it took quite a while. I'd say at least a couple of years before I started working on some bigger campaigns, but that really aligned to my learning curve so was the perfect fit.
Amazing answers Matt, thank you!! All the best to you and Hubspot! :)
Hi Matt,
Awesome that this finally happens, and all GH members are free to ask you as many questions as we want to:) Here are mine:
1) I've read your post on SEO blueprint (https://www.matthewbarby.com/seo-campaign-blueprint) and found it very valuable. The company in the cast study is a SaaS business. I am curious that do you see any examples of mobile app companies use SEO effectively? And what do you think they've done right?
2) With the millennial demographic beginning to have more buying power and apps such as Snapchat becoming more popular, do you think content marketing will evolve in term of platform, format, content etc? If so, how?
3)I know companies such as Pinterest created their own SEO A/B testing framework, for start-ups without such resources, how do you evaluate the result of a change on your site that you think should have long-term SEO benefit?
4) Finally, is favorite TV shows a UK or US show? :)
1. I suppose it depends on how you define a 'mobile app' company because tons of companies have apps nowadays so I'll focus on answering this in the wider sense. I really love some of the stuff that Zapier do from an SEO point of view - they rank for tons of brand names on page 1 (inc. "Google Sheets") and drive tons of traffic simply by putting together content that revolves around how each product can be made better. It's really clever and is working big time for them (p.s if anyone here is from Zapier's team - speak to me!).
2. I think that content marketing is in for a huge change over the coming years and this will largely come from the user rather than the brands. We're starting to see things like chatbots growing in popularity (albeit it's still early days) as well as technologies such as VR. This completely alters the interface in which individuals communicate with brands. Alongside this, more and more apps are linking up to real world smart devices through the rise in home automation that gives companies a deeper insight into the daily habits of their customers (think Hive, Automatic, etc.). Combine this in the widened use in on-demand services like Uber and Airbnb, and now you have so many opportunities to get in front of people outside of the traditional routes. It's both exciting and scary.
3. First of all, I'm a huge fan of Pinterest and what their growth team does. It's actually one of the few blogs that I regularly read. Now, in terms of evaluating the long-term impact that a change could have I tend to look at a few things. In HubSpot we prioritise projects using the PIE framework (see more here: https://www.matthewbarby.com/website-optimization-opportunities/#pie). This helps to figure out which things to prioritise but more than anything with SEO it's about understanding the risk vs reward. SEO can be unpredictable at the best of times and using historical data can sometimes be a red herring. I try to make changes that will have an impact on more than just SEO to balance out the risk vs reward.
4. This is probably the toughest question yet haha! Hmm… I think it'll have to go Game of Thrones right now because this season has been incredible - in terms of a UK show, it'll be Peaky Blinders (if you haven't watched it, it's definitely worth checking out).
Hey @hila_qu, when understanding the impact of an SEO change it's important to get a grasp of what the usual growth of a page looks like vs growth that you've impacted with a change. For example, if I'm tracking keyword rankings to measure a specific change then I'll track the rankings for that keyword for a couple of months in advance and get an idea for the daily fluctuation that happens. I can then remove this out from my results to isolate the impact of changes. Another really important thing is to make one change at a time to be able to understand its specific impact.
@matthewbarby If you have time at the end of the AMA, a follow up question on #3.
How do you tell whether your SEO test is working or not, without being able to A/B test it? For example, at GrowthHackers, we created tags page to go deep into a specific topic such as SEO, and then we added a short description for each topic, which we believe will create SEO value. But when we analyze the test, the only result we can see is that over time the search traffic to those pages are increasing, but this could be due to other reasons, correct?
Also, when you say "I try to make changes that will have an impact on more than just SEO to balance out the risk vs reward.", what do you mean? Can you give a few examples?
What are 5 must do things to do when launching a public Beta?
1. Set up any tracking required to take actionable insights from the beta.
2. Speak to customers to figure out what they love most and use this to inform the positioning.
3. Build up a pool of users that can start to become early evangelists for you.
4. Prioritise the features that your users need against what your users want to manage the dev workflow.
5. Use this as an opportunity to find holes in your product.
Hey Mathew,
Just discovered your blog. I'm actually reading the website optimization process article right now. Great stuff so far.
1) How do you think about scaling traffic growth? What changes for how you use a channel from when you first identify it's viability, to using the traffic channel at scale? What question do you ask yourself to make sure that the channels stays viable as you scale it up? What are the pitfalls to avoid as you scale a channel? How do you overcome said pitfalls?
2)You mentioned that you focus on running large-scale conversion optimization projects? What does mean to you, and what
does that entail? How does that differ from running smaller tests?
3)You also mentioned you use data to stream line processes. How does that work in practice? Can you give examples of the benefits of doing this?
Look forward to hearing from you!
1. The first thing to try and understand is how long until the channel saturates. If you're going to go and run a campaign where you answer a ton of relevant questions on Quora to drive traffic to your content - how many questions are they and how many new ones will there be in the next few months? Similarly with SEO - whats the general cap of qualified visitors that we're going to hit (based on the search volume of key search terms)? These are the things that you need to start thinking about. Most channels have a limitation on the value they can give but this doesn't need to be seen as a negative, more just to guide you on how much resource to devote to it.
2. This is really where we're looking to find the projects that can help us see big movements in conversion rate (e.g. 50%+ type stuff). In general this revolves around completely revolutionary changes vs small, incremental changes. For example, tearing down the pricing page and rebuilding it. The next step is then moving through to incremental changes to fine and squeeze more.
3. It works in a number of ways. The first is that by using data effectively you can promote shared learning across multiple teams - this helps you not to make the same mistake twice. Secondly, with better data comes more detailed insights. Being able to know the minute factors that are influencing individual engagements across your product enable you to make better decisions on a micro and macro level.
Hey Matthew,
Thanks for this AMA!
My question: What would you recommend for a small blog to stand out in a very competitive niche?
You need a unique voice. Unless you're adding at least 5x more value than the other more established blogs in your niche then you're not going to find it easy to get noticed. Differentiate the way that you present content, find unique angles to take or offer insight that the competition aren't. Alongside that, think of new ways to innovate within your acquisition strategy - try not to try and be going after hyper competitive search terms when you're just starting out. Start small and build up to the bigger wins. Realistically though, these things take time. Be patient, stick to your plan, offer unique value and you might stand a chance.
@AnujAdhiya one person's blog that I'm really enjoying of late is Nat Eliason. He had a short spell at SumoMe and is one half of the brains behind the 'programming for marketers' course. Check his blog out: http://www.nateliason.com/lifestyle-business/
Thanks for the kind words @matthewbarby :)
Have you come across any properties that have done this successfully off late that you could point to as references?
Hey Matt! Very excited to dive into more of your content. Your insight today has been refreshing.
I've seen you share specific sections of your content using #anchors today.
I find this architecture really interesting for breaking down a really broad or complicated topic into its many components while maintaining all the SEO juices for something as competitive as SaaS Growth. Similarly, Brian Dean from Backlinko has talked about a family-tree SEO approach where you create 1 definitive, all-encompassing post with a number of sub-posts linking back to the "parent".
Can you talk more about structuring a ton of content around a similar topic? How would you structure very niche tutorials or FAQs around a certain marketing topic (niche examples: how to target College Students using Google AdWords, how to target college students using Facebook Ads, parent: How to Leverage Paid Ads to reach college students, parent option 2: 2A = Facebook Ads Guide 2B = Google AdWords Guide.
Thanks for coming on here and doing this AMA!
I'm a huge fan of HubSpot and everything you guys do over there. I love the approach you guys have, especially absolutely loved @anum's GH conference talk. You guys have many different pieces to your business and growth team how do you work to align your projects and make data accessible to everybody so you can share insights?
Additionally, much like yourself I also run my own blog outside of working on several blogs for work. How do you go about creating a content strategy for your personal blog as opposed to one for work? Do you have any other tips regarding SEO or scaling growth for your personal blog as well?
It's a combination of having the right tools in place, a robust testing framework and the right level of collaboration. We have a dedicated Trello board for experiments that can be shared across the business and then each big experiment is written up on the company Wiki (which is a treasure trove of data). Having this solves for two things - 1. shared learning across the business, and 2. the ability for people to have an internal platform to develop their careers. I'd recommend this to smaller business and large ones alike.
When it comes to growing my personal blog, I tend to take a slightly different approach. I didn't want to be just churning out the same old stuff (i.e. 'create awesome content') that I see online all the time. Instead, I spend a month or so running tests and getting data, then the next few weeks compiling these insights into comprehensive guides that people can take and apply to their own work. I'm 100% transparent with everything and will only write about something I've specifically done. I'd like to think people appreciate that and it's definitely helped gain traction for my content. Even though I push out less than 1 blog post per month, my content tends to rank really well because it spans across a broad topic and gets tons of coverage (my average word count across my content is around 7,000 words). This worked for me but it may not for others - my advice is to focus on topics that you can add the most unique value and then align them to a specific problem that your readers have. Alongside all of that, these will help: https://www.matthewbarby.com/seo-tips/
Company wiki, that's something I imagine must be packed with useful information. Do you guys ever publish some of your findings or share some of that information? Will definitely be implementing something similar in the future.
Hi Matthew,
Thrilled to learn new growth possibilities from you. Thanks for doing this AMA!
Here are a few questions:
1) What is the one thing to get right when doing B2B growth?
2) Do you see a future for conversational AI chatbots in B2B lead generation? If so, which one?
3) We are seeing companies like Persado and ladder.io making inroads in new forms of growth marketing that may remove a lot of the manual guesswork that comes with agile growth hacking. Do you believe there is a sustainable future for that? If so, what will it be?
Merci beaucoup!
1. Really understand your sales process. Within B2B in particular, there can be a lot of very complex sales processes that happen. I've personally worked on projects where there's been a sales gestation period of 2-3 years. This really has an impact on that way that you build your acquisition strategy. Spend as much time possible on understand how your customers like to be sold to and then align your funnel accordingly. I've been spending a ton of time focusing on the sales products here at HubSpot (HubSpot Sales and HubSpot CRM) and one of the things that has been stimulating growth the most has been reworking the messaging of our products consistently at each stage in the funnel. Getting this right as early as possible will save you a lot of pain moving forward.
2. Honestly, I'm not sure. I can see a ton of useful applications for chatbots but I'm 50/50 on whether they'll really take off completely. It's something that we're looking at a lot right now and I've been personally playing around with them a lot. The one thing that's going to be important is having chatbots that serve a very small and specific purpose so that they add as much value to a small group of people as possible.
3. 100% yes. I'm a big fan of machine learning driven insight platforms like this. One company that I'm a big fan of right now is Lumanu (https://lumanu.com/) which is still in beta but can do some seriously awesome content analysis at scale, as well as giving insights into influencers and it gets better the more you use it. The more that you can use data to inform important decisions, and the quicker you can get that data, the more effective your campaigns will be.
Thank you, Matthew. Powerful insight. Will look into lumanu, too.
Hi Matt,
Like all the GHers in here I'm a huge fan of HubSpot -
Here's my question - How have you built the growth model for your team at HubSpot CRM/Sales?
Is your team mapping tests to Enterprise SaaS KPIs like Leads -> MQLs -> Opps/Pipeline or is that more of a departmental goal and you have your team's model focused more on top-of-funnel like SERP Rankings -> Organic Traffic -> Leads
it's a combination of both really. We're really interested in the metrics that are a lot further down the funnel, in particular 'user activation' and team-based activations. This is where the user has registered and has actually used a number of features within the product consistently. As our CRM is a free product, it almost eliminates the need to offer something free at a TOFU level to nurture someone down the funnel (which is a core part of the marketing product playbook). This means that a lot of my time is spent focusing on the bottom of the funnel.
Organic traffic is a huge focus for me and this is measured all the way down to team activations, as opposed to just leads generated. I try not to look at any metric in isolation though - I still track keyword rankings, for example, but don't rely on them.
Hi Matt,
Awesome to have you on here and I have indeed read some of your content on GH.
A couple of questions:
1) Should everyone be working on some level to build their own influencer marketing channels? I've toyed with monika social media accounts and these though not pushed very hard give me some reach beyond the remit of my core job. It's hard to know whether this 'personal brand' is enough to make someone future proof - i'd be interested to hear your thoughts.
2) What is the best way to get cohesion between social channels, i've operated a twitter and instagram account and they in a way can feel weirdly dislocated as mediums. I suspect this gets even more complicated if you then migrate to snapchat as well - your thoughts on this would be invaluable.
3) Whilst working as an advisor for start-ups what is the single biggest thing have you seen founders struggle with and how do you know when you hit the limitations of the advice you can provide for them?
4) Last but not least, what have been the biggest breakthroughs or ah-ha moments you've made whilst growing and scaling organic lead sources?
Can't wait to hear your answers.
1. I suppose it really depends what you want to gain from it. Speaking from experience, I've seen the benefits of dedicated time to my 'personal brand'. I certainly wouldn't be sitting in the position I am now or had the chance to work with some of the great people that I have if it weren't for this. I like to think of it as the modern day CV. A strong personal brand can give you flexibility in your future career direction, more doors that are able to be opened, and also the ability to gain greater experience. That said, you don't need to be recording videos of yourself shouting about how awesome you are (a la Gary V) every day to do awesome work. Decide what your goals are and align them to your 'personal brand'.
2. This one really depends on your audience and all what the business drivers are behind using each channel. I try not to think about running 'social media campaigns' in a siloed way. For me, social media is one part in a much bigger puzzle, but everything that you do should be aligned to a common goal. If your goal with Instagram is to build strong relationships with influencers that can promote your product, you should be thinking about how Twitter can also compliment this - sometimes they're running with completely different goals though and you'll have to have completely different strategies for each. In short - thing less about how to integrate them and more how you can get value from each.
3. Most of the time the problem is not knowing what to focus on the most. When you're a startup that has limited resources and big targets, it's very easy to drain your cash flow in no time at all. Most startups want a sustainable acquisition channel and look at SEO as the answer - they begin just churning out tons of content hoping that some will stick but it has no real direction. This is the usual problem that I try and solve. Most of the time, my real value will come from helping them understand what the right acquisition strategy is and then connecting them with the right people to actually execute. The limitations really depend on the situation, but my job is to help build the growth engine, from there they can start driving themselves.
4. There's so many things here that I could spend hours talking about but largely they're bucketed under the area of aligning SEO with UX. Here are a few useful examples: https://www.matthewbarby.com/website-optimization-opportunities/#ideas
Hey Matthew,
Thanks for doing this AMA. I have two questions for you.
1) Recently I show a video were Mark Roberge explains the marketing and sales alignment at Hubspot. Which are the biggest challenges that you have regarding setting goals, communication, and processes between both departments?
2) Which is the best content strategy when you have a 2 sided marketplace and the audiences have different needs?
Thanks for your time!
1. One of the biggest challenges here is often ensuring that we're getting the right mix of touchless and touched sales. The sales team need to speak directly with higher potential leads and lower potential leads can convert without a sales touchpoint. This sounds simple in principle but there are a ton of moving parts that come into play here (as well as a lot of different opinions).
2. Realistically you need to have a different strategy for each. Too many companies push the same content to multiple buyer personas that they're targeting and what ends up happening is that your whole audience ends up getting something that is only slightly related to them. Instead, divide up your content and tailor is a closely to the needs of each persona, tackling core pain points.
Thank you very much for this AMA and providing provided great insight in "Growth Hacking Your SaaS Startup - a Guide".
I just have one question.
I got stuck up with your "Hack LinkedIn to Find Out Who Visits Your Site" point. Where you mentioned, we need to replace "XXXX" with numerical code which we get by clicking on the profile page. But I am not able to get the User Id (of numeric code only).
Though, I could get the "....gB&authType=name&id=XXXX" in source code only.
Please guide and help me out. As if this gets implemented it will be a big blow for my client and eventually for me too.! :) Thanks in Advance. Look forward to your valuable inputs.
I have some bad news - LinkedIn grew wise to my hack and fixed it. It was good whilst it lasted though!
Hi Matthew,
I am a solopreneur trying to do content marketing for my travel agency. One thing that has helped me is the vast number of topics and places I can write about. But I still find it difficult to build links. As soon as people realize that my mine is for profit organisation, they close my emails. I were a travel and lifestyle blogger this would not have been the case.
So, which according to you is the best way I can build links easily ?
"the best way I can build links easily" <— there isn't one. Link building is tough; really tough. This is amplified when you have a small budget. I focused a lot of my time within SEO to finding clever ways to build high quality links so I can testify to how difficult it can be. The one thing I'll say is that the only techniques that scale are the ones where you're creating a mutually beneficial relationship between you and the person/brand linking to you. Have a read through this and it might help: https://www.matthewbarby.com/seo-tips/
Hey Matthew!
Been a long time follower of your work. Love it! :)
1) If you were starting over completely from scratch with no influence or connections, what would your strategy be to grow the sites traffic?
2) From your perspective, whether broad strategy or super technical, what do you see working really well in SEO?
I appreciate you, Matthew! =)
Boring gets forgotten!
Keith Breseé
That's great to hear, Keith!
1. First of all, I'd develop out a solid content strategy that's going to focus on targeting a ton of long tail queries that all revolve around problems that my buyer persona has. Then the large portion of my time outside of content creation will be devoted to link building. A site with zero authority is seriously difficult to get results from. In those situations, site acquisition can be a good way to get a headstart (more info: http://searchengineland.com/breaking-glass-ceiling-search-acquisition-209676)
2. Outside of all the usual stuff that you see online around SEO; more than anything, the biggest wins I've ever had have been with technical SEO - in particular, information architecture design. If there's one area I'd recommend investing time in learning more about, it's that.
Could you please describe your ideal content creation pipeline? How long should each step take?
Also, how do you find writers? and how much is a good ballpark to pay per post you have written? Thanks and looking forward to it!
The answer to each of these questions depends highly on your industry and target audience. I'll start with the question around finding writers though…
I start by outlining as many publications in my industry as possible, as well as any online communities. Usually, I'll scrape out a list of all the contributors/members/authors and stack rank them in terms of their influence in the industry, then by the quality of their writing. From here I'll go on to ask them about their availability and cost.
When it comes to cost, this varies a HUGE amount. I've ran campaigns where writers have charged $80 per post and also ones that charge $1,500 per post. It depends on the level of detail, their domain expertise and their ability to amplify through their channels.
In terms of a content creation pipeline, I tend to try and match the potential return of each piece against resources going into it. With larger, pillar content I don't mind this taking a bit extra because there's usually a number of extra layers involved (custom design, maybe dev), but when it comes to smaller blog content I want to be as agile as possible. The beginning often takes longer but the more efficient your planning process becomes, the better it gets. Collaboration tools like Trello/Basecamp/Wrike/Asana/etc. will help huge amounts here.
Hi Matthew,
I have followed your blog for a long time now and along with Brian Deans' think it is the best out there. The main reason is
that, unlike others that churn out user generated content, all the posts you publish are extremely insightful and useful, so thanks for that!
My question is:
How would you go about getting a start-up website off the ground which doesn't have achieving visibility for keywords as the main focus. For example, if you were launching a new social network where brand building is the key, how would you go about getting people talking about it?
That's really great to hear :) I also love Brian Dean's blog, plus he's a really great guy. If anyone is at all focused on learning more around SEO then I'd highly recommend them reading backlinko.com.
This is actually a great question. I've done a lot of work within industries where SEO just isn't really a viable channel so I've had to utilise a ton of other acquisition channels as a result. The first starting point here is to figure out where you can actually find your users. What are their habits? Where do they source information? What are their problems and how do they like to have them solved? With something like a social media network, you're offering a solution to the problem of being able to communicate effectively with a group of people that you need/want to. You may not know the solution so you may not be able to capture people looking for what you provide.
One of the parallels that I'll draw is when you've created a brand new product that nobody knows about. They might not even know that they have a problem at this points relying on them searching for a solution is not even an option. Let's take Uber as an example. The starting point here is helping people realise that there is a problem. The hard part is figuring out how to communicate that to them. Being problem-driven is possibly the most important piece of advice I'd give to anyone looking to build out an effective acquisition strategy. Once people understand that there's a problem, you need to be there with the solution. I'd always encourage marketers to work on projects that throw them completely out of their comfort zone like this because it helps you think completely differently about devising a strategy.
Great advice thanks
What is your weekly routine to maximise your productivity? What tools do you u send to make your life easier to participate as much as you do in the online digital marketing community
GREAT question. This is something that I'm always speaking to other people about. My routine has changed a LOT over the past few years. Previously, I struggled to find time to work on my blog and ended up spending 2-3 hours each evening on it - this really didn't make for a great amount of free time on top of everything else I was doing (and factor in how annoyed my fiancee was!). I decided to basically free up some evenings by pulling an all-nighter every Tuesday and working all through the night. I kept that up for 1.5 years and realised it really wasn't healthy.
I made a change and started refining processes to mean I could be as effective as possible during the time I was spending. I use Trello a LOT for planning and then spend pretty much any time that I'm traveling to work on blogging and running personal experiments. To manage a lot of side projects, I invested some time in training up a virtual team that could help with the workload and this has paid off big time now.
I then spend 20-30 minutes each day just going through and participating in the community and staying on top of what others are testing out to see if I can absorb more knowledge. I also try to schedule a weekly call with someone I've never spoke to that has more experience in an area that I don't. I literally just email people to do this and end up speaking to some great people as a result.
Hi Matthew,
Thanks for doing this AMA - and thanks for all the great and informative content you put out.
I'm going to keep this short as there's already a bunch of really good questions on here:
- Do you see much of a difference in the way people in the UK/Europe consume content online requiring a different content marketing strategy ? We are looking at using some influencer strategies in our distribution process, and all the influencers we come across in our space tend to be in the US
- Do you have any tips or suggestions on partnering with/co-authoring content with other more established companies that target the same buyer ?
Hey Ben. Yes, I definitely see a lot of difference. I think one thing that is the biggest difference is the tone of the content more than the actual way that they consume content. As you move further East through Europe (from my experience) the actual content consumption changes a lot, but this is also heavily influenced by the industry you're working within. My advice - speak to your target audience beforehand and figure out what THEY want.
In terms of co-marketing, there's a lot of things to consider here but ultimately, the best fit will be when you target the same buyer with complementing solutions vs competing. A great person to speak more about this would be a colleague of mine, Lisa Toner (https://twitter.com/LisaToner13) who manages the large bulk of co-marketing we do here - I'm sure she'll give you some tips ;)
Hi Matthew, huge fan of your blog and your work at HubSpot. I have a question for you, what are your best tips to be productive on a daily basis? You obviously are a very productive person, finding the time to manage several blogs plus working at a leading marketing tech company. Do you write every day, do you have a specific routine on how you share your professional time with your personal projects, etc.
Thank you !
I think the key here is to be very good at focusing on one task at a time. I don a lot of my content writing whilst I'm travelling. During that time I have a limited amount of time to complete what I'm doing so I make sure I have everything well planned out in advance. A combination of Apple Notes, Trello and Google Docs are my tools of choice for content creation efficiency.
I don't write every day and try to only work on one thing at once (this is way more difficult than it sounds). If I complete 1 thing per day I'll be happy - it's better than just starting 10 things. Once you can figure that out, you'll be WAY more efficient with your time.
Hi Matthew,
Thanks for doing this AMA. I have a question on the people-side of your work.
How do you go through managing your team?
1. What the main milestones of your week?
For example, at Contriber, we do a weekly "clearing session" (https://boostcompanies.com/clearing-session/) that allows us to make sure everyone feels great about their personal and professional life. The company is pretty transparent internally. If something arises, we can identify very early.
What are the techniques that you use with your team?
2. How do you measure individual performance?
Marketing is a team game. So how do you make sure your content, SEO, growth team members perform well?
3. How do manage negative feedback?
If someone doesn't perform as expected, how do you deal with this issue?
Cheers Matthew!
Keep doing your awesome work! :)
1. One thing we do a great job of at HubSpot is promoting transparency and giving everyone the freedom to work on things they're passionate about, so I can totally relate. I'd say that the main milestone of my week revolves around understanding which projects w've been able to push through and what their impact is. We have regular meeting to just go through experiment results and then separate goal-driven meetings.
2. We have very detailed plans on an individual basis that tie into specific business goals and metrics that you're responsible for owning. Outside of that - the positive impact they have on other members of the team, the ability to communicate well and their ability to identify new opportunities to explore.
3. I think every situation is different, but the most important thing that I've learned in this situation is to go in with the facts to begin with. Once the facts of the situation are laid down, the individual needs to be able to explain. At this point it's a case of understanding how to remedy the situation. I don't think it's ever really productive to just take someone in a room and lay into them. If that was the solution then they're probably just lazy.
Thanks a lot for these insights Matthew! :D
I feel some companies that rely heavily on Inbound tend to show customers a service level while they're on the purchase phase, but after they purchase they fall into some sort of support limbo when they're actually using the service/tool.
I know HubSpot Sales (formerly Sidekick) focuses on those companies, so what do you say to them about that? Because nobody likes churn rates, heh.
For obvious reasons sales runs faster than support, but how to set a clear expectation on the client?
Hi Matthew,
Thanks for doing this ama!
1) what are somethings startups have to do to increase their chances of survival? What do you see them screwing up that they absolutely can't afford to?
2) what's the best piece of advice you ever recovered? Whats the most valiant lesson you learned the hard way?
3)Any advice for bootstrapped startups?
Thanks for doing this AMA. I'm a big fan of your blog!
What do you recommend as the ideal content strategy for an ecommerce website?
Hi Matthew,
I have been trying to sell my consultancy services for about a year now, with no luck. I have a whole funnel built out with a webinar as an intro, all about growth for small to medium sized businesses. On the webinar page, they can contact me for a free consultation after they fill in some questions.
If they do not take that option, I also send them follow up video and emails about me and my business as well as handy videos filled with value for them.
I advertise (with a small budget) on Facebook and get a couple of sign ups, but not many people actually attend the webinar.
I have hired professionals twice now to help me with my campaign, and they love the look and feel of my campaign - so I am well and truelly stuck now, with almost no budget left and almost no time left on the clock either...
Here is my sign up page....http://bossbusinessboost.com/registration-webinar/
How would you advise I go about speeding up the process of getting clients from here on?
Thank you so much in advance!
Hi Matthew,
As an SEO consultant, or as the SEO expert in a company, what are some good ways to keep web editors using SEO best practices? I find that a lot of editors will use them right after a training but quickly begin to go back to old bad habits like forgetting to create great alt tags for images or giving articles headlines that are missing important keywords. Thanks for your advice!
If I want to show up primarily in the UK search engine but I have a .com URL, how do I do this? I am from the UK as well and all my buinsesses are based here, but my hosting is US.
Hi Matthew, big fan of your work. Here's my question:
We have a social app that relies on network effects, so we're launching city by city. We're restricting downloads on the app/play store by location, but how should the messaging on our landing page accommodate visitors from a "launched" location and one that we haven't yet launched?
Matthew, Could you share are a few actionable tips to generate Organic Growth ?
Hey Matt - so great to have you on!
You certainly have a unique title in that it separately includes Growth & SEO in it.
Why is that? Why not just Global Head of Growth?
Isn't SEO something that feeds into growth?
What's so unique about SEO that it needed to be called out separately?
SEO 100% fits into Growth. To be honest, this is more so that I could oversee SEO on a wider level and ensure that we have a strategy in place that the whole company can follow, as well being someone that can educate others around SEO.
Hey Mathew,
I think I'm late already. Just got your email... Thanks for this wonderful opportunity. It's an honor.
My question is dead simple. Take a look at http://babsreviews.com What tactic would you suggest I use to grow it further.
Hey Matthew, big fan of your work, a real help for the community.
Have you fell out of love with Premium SEO Pack? I actually purchased this on your recommendation but notice you use Yoast on matthewbarby.com. I've used Yoast as well and like it.
What is the differentiator for you?
Hi Matthew, thanks for doing this AMA.
Here are my questions:
1) What do you think are the best ways for getting clients? (i.e. content marketing, speaking, etc)
2) You changed your content strategy from writing often to writing less frequently, but posting amazing content. Did you see better results with this strategy?
3) What are some not very obvious ways that publishing content has helped you in your career?
Thanks, looking forward to your replies!
Hey Matthew - Thanks for doing the AMA.
What advice would you give to a young blogger who just started to blog ? How do you build audience ?


text:
St Oswald Church (Lower Peover)
St Oswald (Lower Peover)
St Oswald (Lower Peover) can be found in an attractive village via a cobbled lane. The church remains one of the best examples of half timbered frames in the country. Built in the fourteenth century, the chapels and tower were added later. Major repairs in 1852 saw a single span roof replaced with three gabled.
Internally, the church contains many fittings from the seventeenth century which include the pews and pulpit.
A church has actually been on this site since at least 1269, when it was a chapel of ease to Great Budworth. The west tower dates […]

subset: commoncrawl


text:
A small post today to represent how the little things make a difference.
The small thing I'm going to talk about is listening to music, especially when running. For me I need that push when I run. I need that fast beat to concentrate on, to get me through.
I have heard that trying to sing when running helps your lungs/diaphragm but I'm not sure about running along the streets whilst singing my heart out. Although it would probably make quite a fun workout and would be worth it just to see the pedestrian reactions.
I love music and I don't think I could live without it. I did get to a stage where I felt like I couldn't possibly go out for a run without music as how would I motivate myself? This isn't a good thing as a lot of races don't cater for earphones, so I slowly stopped listening to music on my shorter runs. Then tried listening to music towards the end of my long runs when I was lagging! Although I think that was probably more an excuse on my part than anything else.
So I'm going to give you a playlist of songs that push the tempo:
- Fred V & Grafix – Major Happy (if this doesn't make you major happy then I'm at a loss) and Constellations
- Netsky – Rio (there have been a couple of times running where I have done a couple of side step twirls, face in hands)
- Jamie xx – Gosh
- Jack Ü – Where Are U Now (Justin Bieber) – yeah sorry
- Icarus – Home – Well this definitely needs to be your homestretch song
#preparedtotri #runaoke x


text:
Map of Central Greenwich, 1938
The growth of Greenwich was largely complete by 1938.
Areas close to the riverside were being redeveloped by the London County Council: the Ernest Dence Estate at the northern end of Eastney Street was built in 1938, and the Meridian Estate, which today adjoins Cutty Sark Gardens, was under construction from 1933.
The Royal Hospital School which had been based in the Queens House and its wings, moved in 1933 to Holbrook in Suffolk. The buildings were then taken over by the National Maritime Museum which opened in 1937.
Many of the businesses and much of the housing was, of course, devastated by bombing in World War II. St. Alfege's Church, the ancient parish church of Greenwich, was particularly badly damaged during the war but was restored in the 1950s.
Click on the map for an enlarged image or click here for a larger, readable image (slower download).
Section from Ordnance Survey Map, 1938.


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24,000 m2
Wroclaw, Poland
Location of this mixed use development is in a fast growing new district centre in Wroclaw city. It was design to accommodate new office and retail space as well as 250 apartments. Because the site lays very close to heavy traffic, multi lane road, all apartments were located behind the buffer of office block. For the same reason each apartments living room was located to the inner part with overlooking to internal semiprivate atrium garden. This way designers were trying to improve the condition of living in district centre. Internal atrium garden were to be planted with high trees which created privet forest like space for all occupants. Stripes on front elevation are also in ideological relation to this internal forest. The whole front elevation is a graphical iconic interpretation of tree trunks in the fores.


text:
ADAMS TOWNSHIP – The Clinton-Massie tennis team had little trouble Tuesday in a 5-0 win over East Clinton in non-league action on the Lebanon Road courts.
"Play was a bit sluggish after the holiday weekend and the hot, humid temperatures," said CM coach Lynn Deatherage said. "We are read for some September weather for better tennis."
Clayborn at 9-0 remains unbeaten at first singles this season and is making a solid showing in the Cincinnati Enquirer poll for tennis athlete of the week. Voting ends Friday, Deatherage said.
As a team, Clinton-Massie is 7-2 overall and 5-0 in home matches, according to Deatherage.
Sept 4 2018
@Clinton-Massie High School
Clinton-Massie 5 East Clinton 0
• Hailey Clayborn (9-0) defeated Hailey Harrell 6-0, 6-1
•Nina Lazic (7-2) defeated Carlie Ellis 6-0, 6-0
• Raelee Schulz (7-1) defeated Erin Kratzer 6-2, 6-1
• Kari Cragwall, Liza Duncan (7-1) defeated Sarah Ross, Paige Harrell 6-1, 6-1
• Jenn Callewaert, Elizabeth Mason (1-0) defeated Melina Noble, Alexa Garren 6-3, 6-1


text:
Enjoy A Luxury Lifestyle Experience in Tucson, Arizona:
The Bay Resort Homes
The newest development at Voyager Resort, The Bay, is an upscale manufactured home community. Our homes are custom built in Phoenix. These homes are ground-set, finished with a beautiful durable sand stucco finish (other finishes available), and each is fully landscaped. Efficiency in heating and cooling is enhanced by dual glaze windows and high-level insulation. Optional screen rooms and matching storage buildings are available with all models. Residents of The Bay will enjoy full use of all Voyager amenities. We are proud to present The Bay as yet another way to enjoy the resort lifestyle at the Voyager!
The following are our current offerings:
|Approx Sq Ft*
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|$ 104,600
New arrivals require 4-6 month delivery time—so order yours today! Monthly lot rents from $616 – $689 based upon location.
*Square footage includes front porch
Voyager Home Sales Center – The Bay – Office Hours: Monday – Friday 9:00 a.m. – 3:30 p.m; Appointments are recommended.
Steve Erickson, Home Sales Associate – 520-574-6000
Kathy Coons, Home Sales Associate – 520-574-5008
Sales office located at 8701 S Kolb Road, Tucson, Arizona 85756


text:
Both records will land on the Lisbon label in December.
The Lisbon-based label is one of the premiere outlets for the city's bustling, multi-genre sound, which bears the influence of kuduro, tarraxinha, batida and other regional strains of dance music. Following recent releases from the likes of DJ Firmeza, Niagara and DJ Nigga Fox, Príncipe is welcoming the Blacksea Não Maya crew back into the fold, as well as offering the debut from Normal Nada.
Blacksea Não Maya first appeared on the B.N.M. / P.D.D.G. 12-inch, which showcased music from the north and south sides of Lisbon's Tagus river. BNM, comprising DJ Kolt, DJ Noronha and DJ Perigoso (and formerly DJ Joker), hail from the south and show off their more African-influenced sound on Calor No Frioo (artwork pictured to the right). Normal Nada (formerly known as Qraqmaster CiclOFF and Erre Mente), meanwhile, is a newcomer to the label, which calls him "an elusive underground metakuduro legend... a special kind of cosmogonical pirate exploring chemical balanced regimes of wake-sleep and the seductive dimensions between both." Check out one of his tracks below.
Blacksea Não Maya - Calor No Frioo:
A1 DJ Kolt & DJ Noronha - Batidongoo
A2 DJ Perigoso - MacoBayou
A3 DJ Kolt & DJ Perigoso - Assabakuse
B1 DJ Joker, DJ Kolt, DJ Noronha & DJ Perigoso - We Send This
B2 DJ Kolt & DJ Perigoso - Perseguição
B3 Comandante Em Chefe
Normal Nada - Transmutação Cerebral:
A1 Aurabi
A2 Nubai (Wo Lo Lol)
A3 Kakarak 1
A4 Kakarak 2
B1 Ritmo Thoth
B2 Azouse
B3 Tarraxinha Da Calopsita
Príncipe will release Calor No Frioo & Transmutação Cerebral on December 11th, 2015.


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Rogue pieces of space debris present a massive threat to present and future space activity. And as well as being a logistical problem, it can also get political.
According to Karl Tuyls, a professor of computer science at the University of Liverpool, there are currently more than 23,000 space debris objects larger than 5-10cm in Earth orbit. These 10cm diameter objects, he said, can even cause spacecrafts to disintegrate upon impact. What's scarier is that an influx of space debris can eventually result in what's know as the Kessler syndrome—a catastrophic cascade of collisions.
So what's the best method of eliminating hazardous space trash?
Tuyls is part of a team of researchers from the University of Liverpool who reckon they can use game theory to help analyze its accumulation as well as assess more effective ways of dealing with it.
For the uninitiated, game theory is used to study the mathematical models of cooperation and conflict between different groups of decision-makers. These groups can be everything from individuals, organizations, governments to intelligent or automated computer programs—or space debris removal.
"What we hope is that we can introduce a realistic mathematical model of the space debris situation, i.e. a debris removal game that can be used to perform a game theoretical or strategic analysis, including the computation of equilibrium strategies that can potentially clarify different sorts of behaviour of entities involved in space debris accumulation," explained Tuyls in an email.
Teaming up with the European Space Agency, these computer scientists from the University of Liverpool want to introduce a 'debris removal game' to the strategies of clearing up space trash. This essentially models real world space debris accumulation and the decision making processes of space agencies and other parties, such as governments, who are involved in the cleaning up of space debris. Their data is based on computer simulations and data stores in space debris databases.
The researchers hope that their modelling will provide both an understanding of why some parties want to get involved in clearing space debris and why others don't. Tuyls explained that the current problem is that either one party takes action at a huge expense, or waits for others to do "the dirty work" first.
"The risk of the latter action is that if everyone waits, the joint outcome will be catastrophic, leading to what in game theory is referred to as the 'tragedy of the commons,'" said Tuyls. "This refers to a situation in which the involved decision-making entities act solely according to their individual self-interest, instead of taking group interests into account."
Since both space and commercial agencies are looking to launch more satellites into space in the future, making sure that space debris is under control is crucial.
"An active debris removal mission will have a positive effect for all satellites in the same orbital band. This leads to a dilemma for the involved parties (or space organizations): they are faced with the decision between acting now or postponing to take action," said Tuyls.
Over the years, researchers have come up with several hypothetical methods to clear space debris. Proposals have included everything from snagging it with robotic arms and harpoons, using the power of electricity to slow down its movement, and deploying the drag of a solar sail to push orbiting space debris into lower orbits.
Aside from potentially tackling space debris, game theory has also been used to solve other real world problems.
"Game theory has been successfully used in the past to model for instance conflict situations in politics, arms races such as the cold war that can be modelled as a game, in which the nation has the choice to either arm or disarm (in which disarming involves a high risk of the other party continuing to arm)," said Tuyls.


text:
To evaluate the abilities and aptitude required for a position as a Telemarketer.
General Description:
The Telemarketing Skills Test, from which a four-page report is provided to the client, is ideal for evaluating the potential of candidates who wish to work as telemarketers. It measures the following skills and abilities:
• general telemarketing concepts and knowledge
• the candidate's ability to use proper grammar and vocabulary
• various job-related telemarketing skills
• reading comprehension
• ability to handle various telemarketing situations
• ability to sort information, compare tabular data, attention to detail, and basic mathematical skills
Positions for which the test is appropriate
This test is used to pre-screen job applicants and in-house personnel in the following positions:
• Telemarketing Representative
• Non-technical Help Desk
Job criteria measured:
• telephone etiquette
• ability to respond professionally to clients on the telephone
• grammar
• vocabulary skills
• attention to detail
• reading comprehension
• basic math
• general telemarketing concepts
• ability to compare tabular data and sort information
• ability to handle objections over the phone
Test administration:
The test requires only clerical supervision to administer and takes 60 minutes to complete. Candidates should be given the tests in a relatively quiet environment. More than one candidate can be tested at one time.
© Walden Copyright Holdings Inc. 1990-2008


text:
Larry J Folds Sr
|Cortez Owner?
|Coach Information
I am now the proud owner of a original 1964 coach with only 32 miles on it (Serial # 490 ). I owned one when I was 24 years old ( now 76 ) I want to find a Ring and pinion as a spare since mine broke back then, a redesigned 69 would be great if it works as a replacement. I want to replace all the rubber and anything that I should replace because of the age. Any help or recommendations would be greatly appreciated. Who supplies original paint colors, Hoses, Etc. ? Are there any owners in NC, I am from Winston Salem.


text:
Divi hosting
Hosting specially made for Divi theme with WordPress. Focused on performance, fast reliable servers with SSD drives, antivirus, anti-DDos and password attack protection, and other professional features.
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Our dedication and enthusiasm for Divi will help your site perform faster with servers set up tailor-made for Divi and caching preset to avoid conflicts and minimize page load time.
Our server locations are USA, Europe, Canada, Australia and Singapore, all servers with high-speed connectivity and SSD drives.
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At Canagon we are proud of our hosting, the primary focus is speed and security.
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How to order
Divi hosting is contained in the main product Website+. Just order Website+ and take advantage of our other cool services.


text:
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text:
The team was able to put together an important first win against the Greenwich Ramblers. Despite a slow start to the game the team grew more comfortable on the ptich and with each other leading to fully control the game. Several newcomers came out to join the season opener and made important contributions including Katy weeks who scored two goals off of short corners in her first appearance in yellow. Willems also found the net swinging on a volley shot that found home in the top corner of the goal and Heggli master minded a beautifully executed corner deflection to put the final score at 4-0. The team also put together a strong defensive effort with Rachel Wheeler at the helm of a shut out performance.
Roster: Cabrey, DeChente, Eggert, Goncalves, Govaert, Heggli, MacKinnon, Manriquez, Peters, Scherf, van Eijk, Weeks, Wheeler, Willems


text:
Getting My Books in Order
This whole lockdown has been pretty strange. Not only are we getting sick of being in the house, we're in front of our computer screens nonstop, with walking breaks stretched throughout the day to keep us sane. I thank goodness each day for the park/farm up the street and the odd little jobs we've been […]Read More


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Action to be taken by the system authentication handler for connection attempts that do not provide a principal name and credentials.
The credentials that a session uses to authenticate itself
Alias for the JSON interface to keep compatibility with old TypeScript definitions
Alias for the JSONDataType interface to keep compatibility with old TypeScript definitions
A Result represents a promise for the result of an async operation.
It implements the full ES6 Promise specification and is in all respects equivalent to a Promise.
Adapted from https://www.npmjs.com/package/@types/es6-promise
Alias for the MessageSendResult interface to keep compatibility with old TypeScript definitions
Alias for the Options interface to keep compatibility with old TypeScript definitions
A callback function type for Streams
Alias for the TopicUpdateHandler interface to keep compatibility with old TypeScript definitions
Emitted when the Stream has been closed through completion or the underlying session has been closed. No further events will be emitted after this.
Emitted when an error occurs in the Stream or in any of its listeners. No further events will be emitted after this.
the error that occurred
The build version of this client library
Access to PropertyKeys
Access to the datatypes namespace
The ErrorReason enum
Valid TopicSpecification keys
Access to the locks namespace
Access to the selectors namespace
Access to the topicUpdate namespace
Access to the topics namespace
The version of this client library in the form major.minor.patch
Connect to a specified Diffusion server. This will return a Result that will complete succesfully if a session can be connected, or fail if an error was encountered.
If the result is succesful, the fulfilled handler will be called with a Session instance. This session will be in a connected state and may be used for subsequent API calls.
If the result fails, the rejected handler will be called with an error reason.
diffusion.connect('example.server.com').then(function(session) {
// Connected with a session
console.log('Connected!', session);
}, function(error) {
// Connection failed
console.log('Failed to connect', error);
the options to construct the session with.
a Result for this operation
Escapes special characters in a string that is to be used within a topic property or a session filter.
This is a convenience method which inserts an escape character '' before any of the special characters ' " or .
the string to be escaped
the string value with escape characters inserted as appropriate
Set the level of logging used by Diffusion. This will default to silent. Log levels are strings that represent different degrees of information to be logged. Available options are:
the log level to use
Utility method which converts a string of the format required by the $Roles session property into a mutable set of strings.
the string with quoted roles separated by whitespace or commas
set of roles
Returns an update constraint factory.
update constraint factory
Value returned by Session.getPrincipal if no principal name is associated with the session.
Dictionary containing standard session property keys
// Get the ALL_FIXED_PROPERTIES key
var props = diffusion.clients.PropertyKeys.ALL_FIXED_PROPERTIES;
// Get all user and fixed properties
var props = diffusion.clients.PropertyKeys.ALL_FIXED_PROPERTIES
Enum representing the reason that the session has been closed.
diffusion.connect({...}).then(function(session) {...}, function(err) {
switch(err) {
case diffusion.clients.CloseReason.CLOSED_BY_CLIENT:
// Do something
case diffusion.clients.CloseReason.ACCESS_DENIED:
// Do something else
The connection attempt failed due to a security restraint.
The session has been closed by the client.
The session has been closed by the server, or another session using the ClientControl feature.
The client could not establish a connection to the server.
The connection attempt timed out.
There was an error parsing the handshake response
The connection handshake was rejected by the server.
The client detected that the connection was idle.
The connection request was rejected because the license limit was reached
Message loss after reconnection has been detected.
The handshake response contained an incompatible protocol version
Whilst disconnected, the client explicitly aborted a reconnect attempt/
There was an unexpected error with the network connection.
Enum containing reason codes used to report error conditions.
Some common ErrorReason values are defined as global constants. More specific reasons may be defined by individual features.
// Handle an error from the server
session.addStream('foo', diffusion.datatypes.string()).on('error', function(e) {
if (e == diffusion.errors.ACCESS_DENIED) {
// Handle authorisation error
} else {
// Log the problem
The request was rejected because the caller has insufficient permissions.
An application callback threw an exception. Check logs for more information.
Communication with the server failed.
A conflicting registration exists on the server.
An operation failed due to using an incompatible data type.
An operation failed because invalid data was received.
An invalid path was supplied.
An operation failed because an addressed session could not be found.
A recipient session has rejected a received message request.
Communication with the server failed because a service request timed out.
Communication with the server failed because the session is closed.
A conflicting registration exists on the same branch of the topic tree.
A sent message was not handled by the specified recipient.
The request was rejected because the requested operation is unsupported for this caller.
The reason that a topic could not be added.
session.topics.add('foo').then(function() { ... }, function(err) {
switch (err) {
case diffusion.topics.TopicAddFailReason.EXISTS:
case diffusion.topics.TopicAddFailReason.INVALID_PATH:
When trying to create the topic the cluster was migrating the partition that owns the topic. The correct owner could not be identified and the request failed. This is a transient failure for the duration of the partition migration.
Adding the topic failed because of a license limit.
The topic already exists with the same details.
Adding the topic failed because a topic is already bound to the specified path but the caller does not have the rights to manage it.
This can be because the topic is being managed by a component with exclusive control over the topic, such as fan-out or a publisher and thus the caller will not be able to update or remove the topic.
If the caller has suitable permissions then it could still subscribe to the topic, but the topic's specification may be different from that requested.
The topic already exists, with different details.
Adding a slave topic failed because a topic owned by a publisher is already bound to the specified master path.
Adding the topic failed because a topic owned by a publisher is already bound to the parent path.
The topic could not be initialised, supplied value may be of the wrong format. Deprecation notice
This value is associated only with removed methods that allow the specification of an initial value when creating a topic. It will be removed in a future release.
The topic details are invalid.
The supplied topic path is invalid.
The topic path is invalid.
Invalid permissions to add a topic at the specified path.
A referenced topic could not be found.
An unexpected error occured while creating the topic.
A user supplied class could not be found or instantiated. Deprecation notice
This value is associated only with removed methods that create topics. It will be removed in a future release.
Enum containing possible Topic Types.
// Get a topic type for adding topics
var topicType = diffusion.topics.TopicType.JSON;
session.topics.add("foo", topicType);
Binary Topic.
This is a stateful topic that handles data in Binary format.
Topic that stores and publishes IEEE 754 double-precision floating point numbers (i.e native JavaScript Numbers). Based on the double data type.
Supports null Double values.
The topic does not support delta-streams - only complete values are transmitted.
Topic that stores and publishes 64-bit integer values. Based on the int64 data type. Values are of the type Int64.
Supports null int64 values.
Does not support delta-streams - only complete values are transmitted.
JSON (JavaScript Object Notation) Topic.
This is a stateful topic that handles data in JSON representation.
Topic that stores and publishes data in the form of records and fields. Based on the RecordV2 data type.
Supports delta-streams.
Routing Topic.
A functional topic that can point to different target topics for different clients.
From the point of view of a client subscribing to such a topic this would be seen as a normal stateful topic but it has no state of its own and cannot be published to.
Such a topic may specify a user written Java class which will be invoked to define the mapping of the topic to another data topic when a client subscribes. Alternatively the mapping can be delegated to a control client using the SubscriptionControl feature.
Slave Topic.
A topic that references another topic (the master topic) which has data (i.e. an alias). It effectively allows a topic's data to be shared across more than one topic node.
A client cannot tell that it is subscribed to a slave topic. A client requesting details of a slave topic will receive the details of the master topic. A client subscribing to the slave topic will receive all updates to the master topic. The slave topic itself may not be updated.
Any number of slave topics may reference the same master topic.
If a topic is removed that referenced by slave topics, all such slave topics are also automatically removed.
Slave topics are unable to be created by the Javascript client, but may safely be subscribed to.
Topic that stores and publishes String values. Based on the string data type.
Supports null String values.
Supports delta-streams.
Time Series Topic.
A time series is a sequence of events. Each event contains a value and has server-assigned metadata comprised of a sequence number, timestamp, and author.
A time series topic allows sessions to access a time series that is
maintained by the server. A time series topic has an associated
event data type, such as
JSON, that determines the type of value associated with each
The TIME_SERIES_SUBSCRIPTION_RANGE property configures the range of historic events retained by a time series topic. If the property is not specified, a time series topic will retain the ten most recent events.
The TIME_SERIES_SUBSCRIPTION_RANGE property configures a time series topic to send a range of historic events from the end of the time series to new subscribers. This is a convenient way to synchronize new subscribers without requiring the use of a range query.
By default, new subscribers will be sent the latest event if delta streams are enabled and no events if delta streams are disabled. See the description of Subscription range in the Session.timeseries time series feature} documentation.
The TIME_SERIES_EVENT_VALUE_TYPE property must be provided when creating a time series topic.
A topic type that is unsupported by the session.
Enum containing reasons that an unsubscription occurred.
// Use UnsubscribeReason to validate unsubscription notifications
session.addStream('>foo', diffusion.datatypes.string())
.on('unsubscribe', function(topic, specification, reason) {
switch (reason) {
case diffusion.topics.UnsubscribeReason.REMOVED :
// Do something if the topic was removed
default :
// Do something else if the client was explicitly unsubscribed
The unsubscription occurred because the session is no longer authorized to access the topic.
The server has a significant backlog of messages for the session, and the topic specification has the conflation topic property set to 'unsubscribe'. The session can resubscribe to the topic. The unsubscription is not persisted to the cluster. If the session fails over to a different server it will be resubscribed to the topic.
The server or another client unsubscribed this client.
The topic was removed
The unsubscription was requested by this client.
A fallback stream has been unsubscribed or subscribed due to the addition or removal of a stream that selects the topic.
The server has re-subscribed this session to the topic. Existing streams are unsubscribed because the topic type and other attributes may have changed.
This can happen if a set of servers are configured to use session replication, and the session connected to one server reconnects ('fails over') to a different server.
A stream that receives an unsubscription notification with this reason will also receive a subscription notification with the new TopicSpecification.
A reason that is unsupported by the session.
The reason that a topic could not be updated.
session.topics.update('foo', 'bar').then(function() { ... }, function(err) {
switch (err) {
case diffusion.topics.UpdateFailReason.MISSING_TOPIC:
case diffusion.topics.UpdateFailReason.EXCLUSIVE_UPDATER_CONFLICT:
An update to a replicated topic failed because the cluster was repartitioning due to a server starting, stopping, or failing. The session can retry the operation.
An attempt has been made to apply a delta to a topic that has not yet has a value specified for it.
Violation of content duplication restrictions.
Attempt to perform a non-exclusive update to a topic branch that already has an update source registered to it.
An update could not be performed because the topic is managed by a component (e.g fan-out) that prohibits updates from the caller.
The update was of a type that is not compatible with the topic it was submitted for, or the topic does not support updating.
Invalid key or index used for addressing topic content.
The updater used is not active.
The topic being updated does not exist.
The update failed, possibly because the content sent with the update was invalid/incompatible with topic type or data format.


text:
This year everyone's tongues seemed to be wagging about a) Moser's cheesy take on the industry, and b) the Girard-Perregaux Laureato. While the watches at SIHH change every year, one thing stays reassuringly the same, and that is the drama surrounding them. Sometimes it's big, like the deregulation of the Swiss Franc. Sometimes it's small, like a brand being a little too obsfucatory in a press release over the origins of a movement. Feel free to disagree with us, but we think the majority of noise around the Laureato – specifically around its look and legitimacy – is well and truly blown out of proportion, as is so often the case with 'controversies' like these. But that's just the tip of the GP iceberg in 2017, with lots to discuss around other models, too. Now, let's have a look at below video for more details!
Category Archives: Girard-Perregaux
The Girard-Perregaux Cat's Eye Power Reserve
Well! Just as we're all stifling a yawn at its inherent dowdiness, what's this we see? In the spectrum of colour, grey is quite the double agent. There it goes, trudging along amid notions of overcast skies, mind-numbing office cubicles, uncertainty. There goes grey playing its other hand in a realm populated by wolves and weimaraners, silver foxes with steely gazes, marble and moodiness. That, ladies and gentlemen, is the grey matter we're interested in – executed perfectly, as it happens, in the anthracite hue of this Girard-Perregaux Cat's Eye Power Reserve review.
The New Stylish Girard-Perregaux 1966 ww.tc
The new 1966 ww.tc is the first model of the stylish Girard-Perregaux collection to provide a world time complication, one particularly useful in our globalised world.
The function is very user-friendly in terms of legibility and handling. A rotating 24-hour disc surrounding the chapter ring features two black/white semi-circles to distinguish between day and night at first sight.
The 15 Winning Watches Of The 2016 GPHG
In the early hours of the Australian morning, the watch industry was celebrating its night of nights – the Grand Prix d'Horlogerie de Genève (GPHG) – more commonly known as the Oscars of watchmaking. Fifteen awards were given – along with a special jury prize for the George Daniels Educational Trust – adding up to a solid mix of safe bets and surprises. So without further ado, here are the best watches of 2016.
Good New: GP is back at SIHH
After leaving the SIHH in 2013 to present its novelties every year since at Baselworld, the Girard-Perregaux manufacture has announced its return to the Salon International de la Haute Horlogerie at Geneva starting the next edition in 2017.
If the communique is brief, the information is important: from its historic place of La Chaux-de-Fonds in Switzerland, Girard-Perregaux has just announced its return to the SIHH from next year, thereby reviving this reference salon in the field of the high-end watchmaking.