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Day Three - Friday August 17, 2001
If a bear poops in the woods, can it hear my booty bells?
Jasper AB - Prince George BC
3:45 driving time - 236 miles
Remain IN my vehicle? Huh?
by Gizmo
"So, I'm guessing you lost a bet, eh?"
I looked up at the waitress, who was looking down at my jingle-boots.
"No, as a matter of fact, I have it on good authority that these bells will keep me safe from the bears."
"Is that so?" She smiled and shook her head. I though I heard her muttering "tourist" under her breath as she walked away.
After a good night's sleep in Jasper, we awoke this morning to the luxury of a short day, only 236 miles to Prince George. We drove through the central area of Jasper, fueling up and checking air pressure before backtracking west on Highway 16 towards our destination. It was a quiet, misty morning. The temperature was 50 degrees, so we added an extra layer under the riding suits to prepare for the chilly morning.
Morning mist
We were able to get back through the construction zones more quickly than yesterday, as there wasn't much traffic at this time of day. The extra humidity in the air made it feel like we might be riding toward rain, but at this point, there was little to complain about - good temperature, light traffic, good company.
When we're out here disconnected from 'the real world', it's easy to let go of the national and global news of the day. Instead, you tend to focus on the news that's in front of you. I always enjoy picking up the local papers and seeing what other people consider important news. The Valley Sentinel (News for the Robson Valley) headlines with DOG RETURNS. Reporter Brian Coombs leads with "After four days of wandering the countryside, a dog has been reunited with her family. 'Lady', an eight-and-a-half-old Golden Retriever, went missing in Valemount from the fifth-wheel holiday trailer of Betty and Ernie VonTobel on Aug. 4, which started a community-wide search." It goes on to basically say that Lady was reunited with her family, much to the relief of all involved. [Whizmo Note: Lady got tired of going so slow.]
And this from the Calgary Sun: NAKED WALKER WARNED BY RCMP IN B.C. Vancouver. Police in British Columbia gave a stern warning about keeping his clothes on to an unidentified man after he was detained this week in two southeastern British Columbia communities for walking naked along the highway. The man, who spoke only Greek, told authorities he was walking to Vancouver and had removed his clothes because he was hot. Maybe they remove their clothes whenever it gets hot in Greece.
Sunrise in the mirrors
The economy in the areas we're riding through is predominantly related to logging and wood products. We frequently see logging trucks and lumber mills. There are distinct smells to the different kinds of wood. We passed a mill that processed cedar, and I smelled a smell that strongly reminded me of summers on Long Island at Wading River. That was easily 35 years ago, but that smell brought me right back to those lovely summers.
Day 3: Jasper to Prince George
We stopped for breakfast in McBride at the Sandman Inn. Whizmo asked our waitress what it was like in winters around these here parts. She replied that it could get as cold as 35 below, for 5-6 weeks at a time. "They have to stop logging when it gets that cold." Sheesh, I hope so. I guess everyone hangs out at the Sandman Inn when it gets that cold.
Whizmo checks Edna's papers
Edna did seem to be a reasonably knowledgeable local authority on wildlife vs. vehicle collisions. "Most of the accidents are with moose. There used to be a lot more of 'em around here, but maybe they're getting thinned out now. Not so many bear accidents these days. You guys should be OK on your big bikes - you're more maneuverable."
We did end up with a few construction stops this morning, and were amazed at the sudden swarms of insects as soon as we stopped. I had to keep my face shield down to avoid being bitten. I presume the folks working on the road must use some form of repellent.
sigh ... again?
grind shred chip spew
|It only seems like I'm always behind Whizmo
|I finally caught up with him!
We pulled into Prince George at about 12:30 and quickly found the Best Western. It's good to have a shorter day after two long days.
As I jingled my way to the room, I'm wondering whether the bells are really going to keep me safe from the bears. It's becoming a matter of pride to leave them attached to my boots. According to several of our readers, the way you know where the bears are is to look for the poop with the bells in it. Hmmm. The most useful advice of the day comes from the Brady Family of Wading River, who say that the best defense for a motorcyclist against bears is to ride with someone with a SLOWER bike. I guess I need to look for someone to join our entourage.
OK, thanks for reading this far. Yesterday, we asked you to provide plausible explanations of the term 'Marked Regular' for Contest #3.. You did very well with this assignment.
After wading through all of the entries, they fell into a couple of categories. Most explored the theme of Whizmo's digestive regularity.
The most amusing plausible (but bogus) explanation was from Pierre de Vries:
The name of the gas station is "Marked" (note the Marked just below the $/gallon display). It is called this because it was started by two friends, Mark and Eddy.
This is quite a common practice. Some other joint ventures
(Turns out some people form multiple partnerships.)
However, Tim Mott was the first to reply correctly (132 minutes latency!), citing the actual provincial code describing the legal uses of marked (dyed) fuel. I won't include the statute, but I'll let Jamie Engen (certified Canadian) provide the color commentary:
I could literally go on for hours about Marked Gasoline, with personal stories. How many of your other readers have been pulled over to be checked for Marked Gasoline? In answer to your question Marked or Dyed Gasoline is simply fuel (Diesel in most cases) which has had a dye added to it and is taxed at a substantially lower rate than other fuel products. The dye is added so that the Authorities can easily identify the fuel and ensure that this low tax product is not being used for the wrong purposes. Approved purposes are farm equipment being used on the farm as well as logging and mining equipment. I think ships can also use it. In reference to your watching vehicles, you have probably noticed numerous pick up trucks which have 45 gallon drums in the back. These drums are usually full of dyed fuel for the farm vehicles. There is a huge incentive to use some of this fuel for your non-farm vehicle as it is a fraction of the price, hence the authorities pulling you over and checking the fuel in your vehicle, which is why it has to be marked.
OK, another Canadian mystery solved! Thanks to John Chen, Joe Eiffert, Greg Galloway, Glenn Lorbiecki, Glen Kruse, Pierre de Vries, RJ Mical, Stephen Ellis, Colin Mackintosh, The Brady Family from Wading River, John Helms, Patty Smith, Stephen Grove, Jim Shunk, Robert Eiffert, Gerry Elam, and Stephen Parris for playing Contest #3.
Contest #4, Best Silly Name for an RV is still going strong, so we'll keep this one going until tomorrow.
And here's Contest #5:
'Fish' can be spelled 'Ghoti' by the following rules:
'f' comes from 'gh', as in 'enough';
'i' comes from 'o', as in 'women';
'sh' comes from 'ti', as in 'nation'.
Who said it? Be the first to click here with the right answer, and fame is yours. Crank up that Internet search engine!
And a final legal footnote ...
Loyal virtual vacationist Stephen Ellis is the unofficial legal counsel for Whizmo & Gizmo. He advises us that we need to include some disclaimer language along with the site:
As a friend and sometime advisor, it has occurred to me, after a careful, exhausted exhausting review of your trip website, that there is no legal language protecting you from the possibility of litigation or other sordid results from exposure to its contents. Hence, I offer the following for your use (no charge, really):
Legal Disclaimer: Participants are void where inhibited.
Warning: The Surgeon General has determined that participation in contests conducted under the auspices of this website may be injurious to reputation and/or perspicacity. [Whizmo note: 'Perspicacity'???? This sounds like a lawyer-invented word to me.]
Till tomorrow ...


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Tackling Pinot Noir in the Finger Lakes
At Forge Cellars, partners from the Rhône Valley and New York meet the challenge
Pinot Noir is a difficult cultivar to grow successfully. Named "the heartbreak grape" by Marq De Villiers in his 1994 book about winemaker Josh Jensen at the Calera Wine Co., it continues to challenge growers and winemakers throughout numerous grapegrowing regions, especially in New York's cool-climate Finger Lakes.
This challenge is being met head-on by a partnership stretching from Gigondas, France, to Hector, N.Y., with its center at Forge Cellars on the east shore of Seneca Lake. The three partners include Louis Barruol, winegrower and winemaker for Chateau de Saint Cosme, owned by his family since 1570 (Barruol is the 42nd family member to serve as winemaker), and two wine professionals in the Finger Lakes: winemaker Justin Boyette and general manager/vineyard manager, Rick Rainey. Forge Cellars' 2011 vintage, its first, was produced at the Hector Wine Co., where Boyette is winemaker.
Each vintage through 2016 was produced there, but Forge now has a brand-new standalone facility built nearby. The winery produces wines only from Riesling and Pinot Noir. The 2015 and 2016 vintages are currently aging at the new winery, and 2017 will be the first vintage produced there.
The new, energy-efficient winery facility is a 6,500-square-foot building designed and built under the direction of Rick Rainey. It was constructed of structural insulated panels (SIP) built by Energy Panel Structures Inc. (EPS Buildings) based in Graettinger, Iowa, and assembled onsite by JLS Construction of Clyde N.Y. It has R35 insulation in the walls, R45 insulation in the ceilings and was placed on an insulated foundation done by Superior Walls of Upstate New York, in Lima, N.Y.
All plumbing and electrical components are surface mounted for ease in possible expansion and replacement. It has high-efficiency heat pumps and air conditioning units installed by Wixson Heating and Cooling of Alpine, N.Y., and all the piping for the chillers is insulated by Cool-Fit ABS, made by Georg Fischer North America LLC of Irvine, Calif. The winery uses propane for its forklift and hot water. The high-efficiency theme includes LED lighting from Big Ass Fans & Lights based in Lexington, Ky., and all final trim work and concrete pouring was done by Schickel Construction, of Ithaca, N.Y.
The genesis of Forge Cellars dates back almost 20 years, to when Rick Rainey began his Finger Lakes wine experiences at nearby Chateau LaFayette Reneau. Before long, his wine career changed from production to distribution, and he worked several years with Winebow, a prominent importer and wholesaler of fine wines. Rainey's job required traveling to France, which led him to meet Louis Barruol. Unknown to Rainey, Barruol had been contemplating working with cool-climate grapes not common to the Rhône Valley. One day, over lunch in Gigondas, Rainey was describing the characteristics of the Finger Lakes, and Barruol became interested in learning more. About two months later, Barruol came to the United States to take a close look at the region.
"The next thing you know, he was here," Rainey recalls. "He told me he had always wanted to do a project outside of France but never found a place that was right."
At that time, Justin Boyette was working at a Seneca Lake winery, Atwater Estate Vineyards, and part-time at a nearby fine wine shop owned by Rainey's wife. When Barruol visited, Rainey asked Boyette to set up appointments at Finger Lakes wineries and vineyards. The three began visiting locations together in fall 2007, spending the next year and a half searching for sites, tasting wines, taking soil samples and finally deciding to make a commitment. In 2008 Boyette also teamed with Jason Hazlitt to design and open the Hector Wine Co., where Boyette remains winemaker. Hazlitt had deep roots in the area: He is the grandson of Jim Hazlitt, who pioneered the expansion of vinifera viticulture along Seneca Lake.
Hector Wine Co. produced its first vintage in 2009, and Forge Cellars followed with its own first vintage in 2011. Forge Cellars purchased grapes from eight vineyards in the Finger Lakes, all but one on the east side of Seneca Lake, with the other on the west shore of Keuka Lake. Forge also hopes to encourage contract growers to expand their Pinot plantings and wants to be a prominent producer of that wine in the region. Although they will continue to purchase grapes, Forge Cellars wants to establish its own identity with an estate vineyard.
In 2016 the winery planted 3 acres—2 acres of Pinot Noir and 1 acre of Riesling—and it's adding another 3 acres this year. Rainey, Barruol and Boyette plan ultimately to grow 10 acres of Pinot Noir and 5 acres of Riesling. The planting is done by Benchmark Vineyard Custom Planting, run by Tim Hosmer in Ovid, N.Y, a few miles east of Hector, and the vines are sourced from the Hermann J. Wiemer Nursery on the west side of Seneca Lake. The Pinot Noir clones currently include Pommard and Wadenswil (both popular in Oregon) and 677, 777 and 115, all on 3309 rootstock.
Much of the direction of Forge Cellars follows an Old World approach supplied by Gigondas-based Louis Barruol. From vineyard planting and management to the winemaking style and equipment, Barruol's influence is very evident. Rainey plans to source a Massal selection propagated from other vineyards and hopes to include a selection from Leidenfrost Vineyards down the road. Barruol is the inspiration for the Massal technique, a practice he employs in his Gigondas vineyards. Once the cuttings are selected, they will grow in the vineyard for a couple years, developing the root system before training the vines for fruit production.
The Forge vineyard is a high-density planting, with vines spaced 3 feet by 7 feet. The intent is to optimize the energy input used for maintenance, enabling them to handle twice the amount of vines per tractor pass such as during spraying and cultivation. The vineyard soil is a mix of friable gray shale bedrock, free limestone, clay and shale. Rainey noted that the heavier component of clay was a key to the vineyard. He says, "I like Pinot Noir in clay, and with this shale-limestone combination it will fit Pinot well." The vines are trellised with Guyot-like flat cane VSP, with the fruiting zone at about 22 inches high. Vine maintenance and spraying is currently done by contract work with Phil Davis, co-owner and vineyard manager of nearby Damiani Cellars.
Rainey, when referring to their emphasis on Pinot Noir, says, "It's a bit of a gamble; the vineyard is right on the edge of the upper limit," with an altitude of 900 feet above sea level. He noted, however, that in Burgundy Pinot Noir is planted in the cooler northern regions and he feels the Hector area will easily allow full ripening—usually by the third week of September. He aims to develop the vineyard in an organic and Biodynamic direction, which he feels will provide better fruit. As a first step, he has chosen to use cedar posts in the vineyard rather than typical pressure-treated posts. Obviously, the vineyard is a work in progress, and Rainey tells Wines & Vines, "We haven't begun to scratch the surface here yet."
Forge currently produces about 1,000 cases of Pinot in two styles: Classique and Les Allies. The core of Les Allies comes from grapes purchased from nearby grower John Leidenfrost, who is also proprietor of his family winery, Leidenfrost Vineyards, with 30 acres of vineyards and annual production of about 3,000 cases of wine. He planted his first Pinot Noir in 1986 with vines from Hermann J. Wiemer's nursery, including clones purported to be from the Burgundian vineyard at Clos du Vougeot winery.
Initially, Leidenfrost encountered problems that included over-cropping, bunch rot, leafroll and crown gall. In order to combat the vigor problems, he converted his trellis system from vertical shoot positioning (VSP) to Scott Henry, but after some years of this he returned to using VSP. Over the years, Leidenfrost has replaced about 30% of the original vines, citing mortality problems associated with some of the cold winters experienced in the Finger Lakes. "I've replanted with a mixed bag of different clones," he says, specifically clones 113, 115, 667 and 777.
About two years ago, Leidenfrost took cuttings from the strongest vines in the block and gave them to the current proprietor at Hermann J. Wiemer nursery and winery, Fred Merwarth, who virus-tested the 98 samples for leafroll. Only 10% of the cuttings tested positive for leafroll, and Leidenfrost is now ready to plant another 4 acres of Pinot from cuttings without leafroll. He also has planted 2 acres of clones 115 and 667, the latter of which he really likes. Counting the "cloned" planting, he will have a total of 12-13 acres of Pinot Noir, the largest Finger Lakes planting of this cultivar.
According to Leidenfrost, the key to growing good Pinot Noir is managing the trellis. "It's a real big issue. You have to get the leaves out of the fruit zone and open it to spray, air and sunshine," he says.
As the vines age and lose some of their vigor, he concentrates on keeping the canes economically pruned, with special attention to shoot positioning and modest leaf removal, all while using VSP. Beyond Pinot Noir's winter sensitivity, he believes the best grapes need to fully ripen without over-ripening. At harvest, the grapes are sorted in the vineyard after being hand-picked according to specific ripeness within the blocks, rather than at an average of the sum of the parts. This particularly suits the needs of Forge Cellars, which in turn will perform its own hand sorting after the purchased grapes arrive.
The ripeness determination for grapes used at Forge is made with a combination of old and new methods. Rainey and Boyette take berry samples as ripeness evolves and send the sample information to France for Barruol, who only comes to the winery three or four times per year.
"We take pictures of the grapes, tell him how they taste and describe the conditions at each vineyard," Boyette explains. This is all done via email and Skype, almost eliminating their geographical separation. Barruol tries to visit at least once during harvest, but the timing can be complicated by the Finger Lakes and Gigondas harvest conditions.
Once the grapes are delivered, the bins are emptied onto a sorting table via a bin dumper, and four to six people seek to eliminate the sub-par fruit. DeJong Products Inc. (DPI) in Sheridan, Ore., is the supplier for both pieces of equipment. Selected grapes are crushed and destemmed in a small crusher/destemmer on loan from the Hector Wine Co. Forge includes some whole-cluster grapes in the fermentation, basing their inclusion on the ripeness of the stems as well as the grapes. The process takes place in large (5-8 ton) used oak vats produced by Tonnellerie Taransaud in Cognac, France.
The fermentation utilizes indigenous yeast and completes in two to three weeks at below 30° C (86° F). Boyette noted that fermentation begins very quickly unless air temperatures are particularly cool. Regardless of the timing, no fermentation aids or enzymes are used. He employs daily pumpovers and averages several punchdowns per fermentation. For their six vintages, the Pinot Noir averaged between 21.5° and 23° Brix. In 2016, TA ranged between 5.5 and 6.5 g/L, slightly lower than in previous years.
Upon completion of the fermentation, the free run is immediately transferred into French Burgundy cooperage at a ratio of about one-third new barrels to two-thirds used. Forge uses several coopers, with the largest concentration coming from Tonnellerie Taransaud. The used barrels come directly from Barruol's estate, Chateau de Saint Cosme. Boyette has become more aggressive in removing the oldest barrels from the mix, citing loss of tannin structure and barrel loosening/leakage problems as the main factor.
The remainder of the must is shoveled out of the vats to be pressed. Forge has two Bucher Vaslin presses, Model 22 and Model 32, imported from France. The press run is "long and slow," according to Boyette. The new wine is settled for a couple days and checked to ascertain complete fermentation. It is then transferred to barrels, with the free run and pressed wines kept separate.
No SO2 is added to the newly coopered wines in order to allow for a fairly quick indigenous malolactic (ML) fermentation. Time required for ML has varied considerably at Forge, having finished as early as late November to as late as springtime. During ML, samples are taken for analysis and sent to the Finger Lakes Wine Laboratory at Dairy One in Ithaca, N.Y. A minimal amount of potassium metabisulfite is added to the ML-completed wine, depending upon its wine chemistry. The wines continue to barrel age separately until August, when they are blended and tanked prior to bottling. Blending is done by all three owners and includes Boyette's assistant winemaker. Barruol flies from France annually for the blending sessions. Their Pinot Noir is unfined and unfiltered.
The newly blended wines are stored in different sized tanks, which include variable-capacity tanks depending on the bottling batch size. The tanks range up to 1,500 gallons and are sourced from Vance Metal Fabricators of Geneva, N.Y., and Prospero Equipment Corp. in Pleasantville, N.Y., serving the Finger Lakes area from another site in Geneva, N.Y. Forge recently acquired a number of larger used tanks sent from France by co-owner Barruol. Bottling is done by a mobile bottling line operated by Phil Aris, who is also the winemaker for Damiani Cellars in Burdett, N.Y.
As previously mentioned, Forge produces two different Pinot Noirs, Classique and Les Allies. Boyette describes Classique as a lighter style, with two to three months' bottle age, while Les Allies is more intense and concentrated. It is bottle aged for six to eight months. Much like the wines' processing and aging, the amount of bottle aging is dependent upon the character of the specific vintage.
Most recently Forge Cellars produced 1,000 cases of Pinot Noir and 3,500 cases of Riesling. The Classique Pinot Noir retails for $26 per bottle, and the Les Allies Pinot Noir sells for $32. Conversely, the Classique Riesling is priced at $21, and the Les Allies Riesling is $26 per bottle. Forge also produced three single-vineyard Rieslings in 2014, all selling for $24 per bottle. Thanks to a worldwide distribution network built by Louis Barruol, Forge Cellars wines are distributed in 36 states and almost 30 countries (the Pinot Noir entered the European market for the first time in the fall of 2016).
Old World tradition dating back almost 450 years in Gigondas has met up with New World viticulture in the Finger Lakes, where Vitis vinifera grapes have been grown for less than 60 years. It's a new partnership and matches centuries-old European wine production and modern American building technology. Forge Cellars has a promising future if early efforts continue to develop as they have so far.
Ray Pompilio is a wine writer based in Ithaca, N.Y. An avid follower of the Finger Lakes wine scene, Pompilio delights in finding new and interesting wines to write about—and to taste.

subset: commoncrawl


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We provided a branded Corporate Booth to help Barclays Bank promote their new banking Pingit app.
The tour took the booth to 4 Universities up and down the country and consisted of a branded touch screen, branded prints and branded IPads for students to upload their prints direct to their facebook wall with a branded Barclays Pingit message for the world to see.
The booth also had a 42″ plasma TV built into the top playing a video and also showing images that booth had captured.
The campaign was a major hit delivering print after print and hundreds of facebook uploads.


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Trapdoor Collector Discussion Board
[ Read Responses | Post a New Response | Return to the Index ]
[ Previous | Next in Thread | Next ]
carbine stock on ebay
Posted by Paul Eshleman on Friday, 22 August 2014, at 3:15 p.m.
Well the trapdoor collecting is kind of a small world as a acquaintance of mine said there was a early carbine stock for sale on ebay. Turns out it was the same stock that was mentioned here. I directed him over to this message board as I didn`t want to see him getting screwed. Anyway he took a chance and bought it. I don`t claim to be a expert but I made a point of educating myself after getting screwed on the first carbine I got. He got it in the mail today and after looking over this stock for an hour I`m 99 percent sure its the real thing. I looked at all the obvious things that indicate a fake and I don`t see it. I wish I had jumped on it. I`m glad he got it!
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text:
Original Research
The dynamics of theologies: A transdisciplinary description
HTS Teologiese Studies / Theological Studies | Vol 73, No 3 | a3866 | DOI: https://doi.org/10.4102/hts.v73i3.3866 | © 2017 Gys M. Loubser | This work is licensed under CC Attribution 4.0
Submitted: 01 September 2016 | Published: 08 June 2017
Submitted: 01 September 2016 | Published: 08 June 2017
About the author(s)Gys M. Loubser, Department of Dogmatics and Christian Ethics, University of Pretoria, South Africa
Full Text:HTML   | EPUB   | XML   | PDF (1MB)
In this article, the author asks why the South African public, especially Afrikaans communities, is largely unaware of the knowledge generated in the field of science and religion. The author describes theologies as complex systems that interact with their environment. To illuminate the environment, the author turns to the theatre system and illustrates how the theatre system can illuminate the modelling choices of theologians.
Transdisciplinarity; Complexity; Theatre; Paul Cilliers; Science and religion
MetricsTotal abstract views: 1051
Total article views: 1332
No related citations found.


text:
Backcountry Equipment - 13 - Page 2 - On Sale Now! Save up to 3%
On Sale! Up to 3% off on Backcountry Equipment at Notakem Bara, Page 2. Top brands include Black Diamond, RMU Outdoors, BCA, Backcountry Access, & Arc'teryx. Hurry! Limited time offers. Offers valid only while supplies last.
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With the rapid growth of chatbots and artificial intelligence (AI), one of the biggest challenges facing mobile operators is how to shape the business models for these new IP-based messaging services. As business communications evolve from one-off messages to chat sessions, Rich Communications Services (RCS) provides the ability to embed large graphics and video files in messages. As OTT messaging application providers explore entering the business messaging space, operators need to define their charging principles and business models that will enable Messaging as a Platform (MaaP) to be the communication method of choice for companies and their customers.
MaaP utilises the advanced messaging capabilities defined in the GSMA's Universal Profile specification. These capabilities open up a range of services that enhance the user experience of artificial intelligence, chatbots and plugins, as well 'conversational commerce', allowing brands to use the rich content and functionality of RCS for A2P messaging. This will allow customers to complete transactions such as making restaurant reservations, booking train tickets or making retail purchases, entirely via messaging.
Many OTT applications often start with a "freemium" based model, in which they initially offer the service for free in order to grow, and then when established, identify where the commercial opportunities lie and apply suitable models, which are often tiered or subscription-based. The challenge for operators is that they already have an incredibly successful A2P SMS business in place which continues to grow at 5% CAGR (Sources: GSMAi, Portio research, company press releases). However, with the emergence of MaaP or RCS A2P, operators face the risk of cannibalising their existing revenues if they offer similar models. In addition, similarly to how operator P2P SMS revenues decreased due the free services offered by OTTs, these revenues are at risk as the OTTs pivot towards A2P messaging with the emergence of Facebook's Messenger for Business, WhatsApp Business and others.
In order to secure the success of RCS, new commercial models must be developed that are clear and easy-to-understand and lessons must also be learned from the failings of MMS, for example, fragmentation of content adaptation and complex charging models.
To tackle this issue, the GSMA began by analysing different commercial models and examining key use cases and the wider messaging ecosystem to determine a series of models to test in trials and proof of concepts. It then expanded the working assumptions to our RCS A2P Future Messaging Lab group to gain perspectives from the wider ecosystem. From this, three primary models have emerged, which are: 'Event-based', 'Session-based' or 'Conversation-based' and 'Hybrid Active User'. Other supplementary models such as 'Revenue Share' and 'Search-based' models have also emerged.
There are currently a number of trials and proof of concepts underway with operators and Messaging as a Platform (MaaP) providers. The GSMA defined models provide a starting position for charging during these pilots and, as MaaP pilots develop, we can further refine them based on brand, end user and operator feedback.
RCS Monetisation Models
Event-Based Model: The 'event-based' model replicates the existing A2P SMS model, by charging per message sent. This model is easily understood by the existing ecosystem and allows a quick conversion of the existing A2P SMS business to RCS. This model may be more suitable for transactional or advertising based messages which are generally unidirectional in nature, however, a daily cap on the number of messages has been considered. With SMS, the limitations are well understood, such as the 160 character limit, however, with the enriched messaging of RCS, this is less clear. Too small a file size runs the risk of limiting the richness of campaigns and the channel, too large and it may become uneconomical for operators. Consequently, we've looked at a 20MB payload limit to test throughout.
Session-Based Model: The 'session-based' model, or what has now been coined as the 'conversation-based' model, was one of the more challenging models to define. The key question that needs to be answered is: What is a 'session'? In the ecosystem, we see a mixture of time-based and the number of messages models; the challenge is what the thresholds are. How long should a session be? 1 hour, 12 hours, 24 hours? Is a session a series of messages? If so what is this? One of the key outputs from the Commercial Models Workshop, which the GSMA hosted in London, was a working definition of a conversation. A fair use policy has been adopted to ensure lengthy conversations are not costly to the operator. The models seen here are more suited towards the conversational demonstrations and proof of concepts that we have seen at our recent MWC events.
Hybrid Active User Model: The Hybrid Active User model recognises that operators have made a significant investment in the networks and in building a large user base and therefore rewards operators for provided access. This is an access charge up front for each unique MSISDN for each bot in a 30-day period, which then reverts to the event-based or conversation-based model above, or a combination of the two. For example, the first message is sent as an event and any subsequent messages are treated as a session.
The revenue share and search based commercial models are seen as secondary and supplementary to the three primary models above. These are likely to be subject to arrangements made directly between the MNO, brand or MaaP solution provider and are likely to be outside of interconnect. Consequently, these secondary models have not been focussed on in the short-term, however, are likely to be revisited in the future as the service scales.
With trials and proof of concepts underway, the expectation is that those who are conducting trials will utilise these models, with event-based charging as the default. Data drives decisions and as the ecosystem and service offering changes, we need to ensure flexibility and agility to adapt to the changing environment. RCS A2P is at a nascent stage; over the next quarter, the ecosystem has a short window of opportunity to gather insights which can further refine the models to ensure the success of Messaging as a Platform.
Next Steps
- The next RCS A2P Future Messaging Labs will take place in Atlanta (31 Jan) and Barcelona (25 Feb). Register your interest to attend here and be part of the important discussions that are shaping the future of messaging.
- For more information about the RCS Universal Profile or to download Universal Profile 2.0 click here.
- For more information on the GSMA Future Networks programme, please visit here.


text: Digest of the Week - "Métis children granted 1.4 million acres" Manitoba Métis Federation Inc. v. Canada (Attorney General) 2013 CarswellMan 61 Supreme Court of Canada Judgment: March 8, 2013 Aboriginal law | Constitutional issues | General principles Honour of Crown — Manitoba Métis Federation Inc. (MMF) and individual Métis ("plaintiffs") asserted that Métis people of Manitoba lost land base they were to have received under Manitoba Act upon Manitoba's entry into Canadian confederation and brought action for declaratory relief — Action was dismissed — Trial judge held, inter alia, that ss. 31 and 32 of Act did not give rise to duty based on honour of Crown — Appeal by plaintiffs was dismissed — Plaintiffs appealed — Appeal allowed in part — As solemn constitutional obligation to Métis people of Manitoba aimed at reconciling their Aboriginal interests with sovereignty, obligation in s. 31 to Métis people of Manitoba, Aboriginal people, to provide Métis children with allotments of land engaged honour of Crown — Crown failed to act with diligence in pursuit of fulfilment of promise and obligation to Métis children remained largely unfulfilled — Delay of over 10 years in making promised allotments of land substantially defeated purpose of s. 31 — Due to underestimation of number of eligible children, 993 Métis were left out of 1.4 million-acre allotment and received scrip that was redeemable for land or could be sold for cash on open market — Delayed issuance of scrip redeemable for significantly less land than was provided to other recipients further demonstrated persistent pattern of inattention inconsistent with honour of Crown — Since grant was intended to benefit individual children rather than establish Métis land base, random distribution of land was consistent with purpose of s. 31 obligation — Crown did not act honourably in implementing s. 31 — Honour of Crown was not engaged by s. 32 — Plaintiffs were entitled to declaration that Canada failed to implement land grant provision in s. 31 as required by honour of Crown. © Copyright WestlawNext Canada, Thomson Reuters Canada Limited. All rights reserved.


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TLC needed for community garden
Transition Town Hastings (TTH) volunteers have created a beautiful community garden at St Leonards Warrior Square Station for everyone to enjoy and to feel able to help themselves to the produce. However, they really could do with some more help in maintaining and nurturing the garden!
TTH are a small, friendly bunch who love welcoming new people, value everyone's input and would be very happy to listen to a project idea and see if everyone could work together to make it happen. For example, they'd love to develop more quiet spaces to sit and contemplate, make garden 'furniture', make recycled chimes, put in shallow water trays for insects and birds and create better paths….
Plus, there're other – very important – jobs too, like litter picking, planting and weeding…….or making tea!
Tree specialist needed
They also desperately need a tree specialist. Some of their donated fruit trees are not looking too well and they would really appreciate some advice on how to help them recuperate and flourish.
A message from TTH
"Please, please, please come and join us – you don't have to come every week! The times and days alternate between Saturdays & Sundays. Check out our website for more details on when we are there. Thank you!"
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So, I've shared our little Valentine's tradition with you a while back, here on OSSS and also on Make and Takes. It's just something simple that I came up with because I was still pooped from Christmas and didn't feel like the kids needed any more toys. I decided that every Valentine's Day we would do BOOKS. Yay, for books! But, not just books… a Valentine's Day scavenger hunt! Even though I told you about it before, I decided it's okay to bring it up again because THIS TIME I have printable for you… cause guess what?? I just figured out how to make them the other day. Now there's no stopping me.
This is a picture from our first annual Valentine's Day Scavenger Hunt, seems so long ago! Let's see, at least 7 years.
You can go back to the old post to see how it works OR I'll just explain it again. Much easier (for you.)
My Favorite Valentine's Day Family Tradition:
So, I pick up a couple fun books for each kid, usually one fun book and one educational book. Then I get a handful of candy items. I hide clues all over the house that eventually lead to the books. The candy is hidden with random clues along the way. So, sometimes they take a small bag with them to keep their candy in, as they race through the house looking for clues.
For example, the clues may look like this:
1. Look where mom goes to relax.
2. Look in the coldest room. (candy included)
3. Look where you find the frozen pizza.
4. Look where Joey hides when he poops in his diaper. (candy included)
5. Look where dad keeps his secret stash of beef jerky.
… and on, and on. We do 9 clues and at #10 they find their stash of books with a Valentine's Card for each of them, written by mom and dad.
So, to make it easier for me this year, and to help you out if you're interested in doing this… I made some printable heart clues for you to download and print.
Valentine's Day Scavenger Hunt Clues 1-6 ~ Free Printable ~ Click Here to Download
Valentine's Day Scavenger Hunt Clues 7-12 ~ Free Printable ~ Click Here to Download
Also, I was feeling a little extra ambitious and decided to make some printable Valentine bookmarks to laminate, stick a ribbon in the top, and include in their new books.
Valentine's Day Bookmarks ~ Free Printable ~ Click Here to Download
Stay tuned and I'll share a post with you about the books I picked out this year. If you don't want to wait, but need children's book recommendations, check out these posts: 100 Great Books for Older Kids, Children's Book Picks, 100 Great Books for Children.


text: Brand Marketing Ad of the Day: Julia Louis-Dreyfus Is an Insanely Overbearing Mom in Her Best Old Navy Ads Yet Still dressing her tween sonBy Gabriel Beltrone|August 3, 2015 Share By Gabriel Beltrone|August 3, 2015 Share Veep actress Julia Louis-Dreyfus is back to star in more commercials for Old Navy, and this time she's an uptight suburban smother mother helping promote back-to-school sales. Last seen holding up an elevator full of people, she is way less obnoxious in this new work from agency Chandelier, which isn't necessarily saying much given that she's basically torturing her poor, overdressed son by being shamelessly overbearing on his first day. She does get an assist from the world's least sassy pre-teens, who also know a surprising amount about the costs of their clothes and are very eager to share that information with an adult, rather than just giving her the side-eye she deserves. It's probably safe to say her son will pay in a pound of flesh later, though. As usual, parts of the outtakes are better than the spots themselves. That's especially true when Louis-Dreyfus riffs for the Picture-day commercial, doing a great version of an entitled cell-phone conversation. She has, in older commercials for Old Navy, also proved to be the world's most useless couples therapist, extravagant aunt, and socially inept holiday host. Amy Poehler recently starred in a number of ads for the retailer, as everything from a lawyer to a burrito server. Before that, Old Navy put out spots featuring Melissa McCarthy and Debra Wilson. In other words, these fit solidly in the brand's oeuvre of silly ads featuring prominent female comics, and they're Louis-Dreyfus' best so far. The only real problem is that the kid actually looks more fly in his suit than the vagabonds do in their street clothes, even if it is true that the Argyle sweater vest is a classic instrument of embarrassment for middle schoolers. CREDITS Client: Old Navy Agency: Chandelier Creative Directors: Richard Christiansen, Lena Kuffner Associate Creative Director: Michael Scanlon Executive Producer: Sara Fisher Account Director: Eileen Eastburn Production Coordinator: Camilla Rothenberg Writers: Josh Meyers, Laura Kraftt, Brad Hall, Patty Wortham, Matt Goldman Producers: Chris Noble, Jill Andresevic Production Company: Hungry Man Director: Wayne McClammy Executive Producers: Mino Jarjoura, Dan Duffy Line Producer: Dave Bernstein DP: Guillermo Navarro Editorial: Final Cut NYC Editor: Paul Zucker Assistant Editor: Betty Jo Moore President: Stephanie Apt Executive Producer: Lauren Bleiweiss Post Producer: Mackenzie Alexander Telecine: Color Collective Colorist: Alex Bickel Producer: Claudia Guevara Audio Post: Sonic Union Mixer: Mike Marinelli Visual Effects Studio: Significant Others 2D Visual Effects Artist: Dirk Greene Producer: Alek Rost Share http://adweek.it/1VWBe0K copy Adweek Adweek


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We use cookies on our website to help us offer you the best online experience. We've already placed some of these little packets of information on your browser to do this. By continuing to use our website, you're agreeing to our use of cookies.
To keep ahead in an increasingly competitive market, understanding local communities in all their diversity is important to us and locally our media products reach parents, students, ethnic groups and employers like no-one else.
Here are some of our highlights from the education sector.
University of Exeter
'Our campaign ran for 8 weeks on buses, mainline Rail stations and at London Paddington, our 'home' station in the capital. The response we got was enormous – not only did we attract a large number of prospective students, it's also led to approaches from businesses looking to take part in the Degree Apprenticeship scheme and has helped to establish our presence in this emerging market.'
Collaborate with us!
While universities have used us extensively to drive recruitment of students, public transport is also the perfect vehicle to reach business investors in the City or in any of our regional capitals.
Here are our highlights on how universities have collaborated with us to promote their ground-breaking research to the heart of city decision making!
Business Leaders and influencers - our key audiences
Reaching government and funders
Pzifer dominated the approach from the Jubilee Line, ticket gateways and the final wall.
With an increasing number of places available in further education, many of our education clients are looking at reaching out to a broader audience of potential students to enrol in the new academic year. At this time when education is so crucial in our economic fight-back, we are talking to more colleges about their enrolment campaigns.
Direct out-of-home communications represent a highly cost-effective way to influence the behaviour of thousands of people. We work with many education clients across a range as broad as adult learning for older audiences to local authority children's centres, from universities and colleges to schools. We are your cost-effective, one-stop shop, for a no hassle enrolment advertising campaign.
Bus advertising was seen as being more impactful than other media
Our shared ideas, stories, evidence of success and the opportunity to evaluate campaigns independently are all part of our commitment to help you keep driving efficiencies and delivering better value for your enrolment campaigns.
The findings below, taken from a recent independent evaluation of a recent campaign for a university, show that bus advertising can have a positive impact on feelings toward a university.
•In the past week, 77% of people who expect to start university see advertising on the outside of a Bus
•More Londoners are interested in studying in the next 12 months
•Those who have seen bus advertising are more likely to view a university more positively than those who have not
While any advertising has the potential to improve your brand, a major part of properly marketing your educational establishment is to dig deeper and uncover the true outcome of your campaign.
A college client commissioned us to ask a set of questions to assess their reputation in a number of areas - including facility standards, academic reputation and curriculum choices in comparison with other colleges in the area. The survey also asked respondents about their awareness of the advertising campaign.
The Challenge
We asked respondents about their awareness of adverts by the sector and their views of different advertising.
The Campaign
The Out-of-Home campaign could be seen on a variety of Bus formats (Lower Rears, Mega Rears, T-Sides and Supersides), and in London Underground stations on 4-sheets and Ticket Barriers.
The Results
More than half (58%) of respondents had seen adverts from a college in the past 6 months. This suggests that there is a competitive further education market with highly visible campaigns. We asked them where they had seen the adverts and the most common mentioned was Bus - at 63 per cent.
Other key findings:-
• 1 in 3 see standard of teaching as the most important factor for choosing the college
• 51% of people had seen the Ticket Barriers in the London Underground
• 45% had seen them on 4 Sheets in London Underground stations
Colleges and National Rail advertising
The aim of the campaign was to try and reach a national audience in both urban and rural areas that may have an interest in venturing into graphic design from sixth form and to target people of any age looking for a career change.
Did the campaign work?
The campaign worked and up to 100 enquiries about the course was received, with many people mentioning that they had seen the campaign on the Tyne & Wear Metro and Merseyrail. The campaign was instrumental in helping Shillington College to fill all course places.
Based on value for money, National Rail was a far better option than Press in terms of cost and audience reached.
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Management Training News: w/c 25th September 2011
Management Training Resources: w/c 25th September 2011
This week, we give you the latest in our series of Free 10-day Email Courses with "Thinking Skills". Find out what's in it and how to sign up in the first item below.
Other items in this week's "Management Training Resources" include our look at the virtue of patience; round 10 of Quizzitch; the second in our new series on "What kind of manager are you?"; and our spotlight on the MTL SkillBooster, "People Builders".
New Free E-Course on "Thinking Skills"
We're adding to our hugely popular series of 10-day Email Courses this week with a new programme that will show you how you and your team can maximise your brain power. The e-course is "Thinking Skills". Like the other free management training materials in this series, this e-course sends you expert tips and techniques straight into your inbox each day for 10 days. The emails are based on our award-winning management training courses and are designed to be short yet straight to the point. We give you the best management training material so that you can implement the ideas at once... more
For Greatness, Learn Patience
For many people who have set themselves a goal that they passionately desire, accepting that everything takes its own proper time is a hard lesson to learn. They want to speed things up, hurry them along, get there quickly and move on. Patience teaches us that, to do things effortlessly, we must work with the pace rather than force it. A crew of oarsmen cannot win a boat race simply by rowing faster; they need to row in time with each other and this means rowing slower. That's why one of the ingredients to being a winner is to be patient. The following story shows how patience produced one of the greatest potters who ever lived... more
It's Round 10 of Quizzitch!
Here's a break from all those management training resources that we give you every week! Quizzitch is a coffee time quiz that will have you scratching your head for the right answers. We give you a random set of 10 questions from the numbers 1 to 1000 and you have to select the right answer from a set of 4. The numbers set the questions so you'll also learn some pretty cool facts. Have a go with round 10 and see how you do... more
What Kind of Manager Are You?: Team Players
Last week, we brought you the first in a new series we call "What Kind of Manager Are You?". Each week, we'll show you how you can apply a knowledge of the Enneagram personality types to different management and workplace roles. Last time, we looked at Entrepreneurs and today we're looking at Team Players. In "Team Players", we'll describe 9 team roles that reflect the 9 personality types of the Enneagram. Almost certainly, you'll be able to go through each member of your team and identify these 9 types. You'll also be able to work out your own type. This knowledge is of immense importance for getting the right mix and balance in a team... more
Spotlight on the MTL SkillBooster, "People Builders"
MTL SkillBoosters are one of the most popular of our management training products. In case they're new to you, what we've done is taken 250 key management and development skills and distilled them down into attractively-designed one-page summaries. This means you can use them in all sorts of handy ways such as handouts on courses, memory-jogging flashcards, and posters for the office or training room. You can even tuck them away in a desk drawer and pull them out for a quick boost of skills whenever you have a spare minute. This week, the spotlight falls on the "People Builders" SkillBooster. Find out more about "People Builders" here... more


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1st Choice Financial
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(419) 738-3560
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In 2019, the Kotovskoye reservoir almost does not please angling enthusiasts with the stable cool minke whales, and even the athletes in the euh from such a bite. Some teams, knowing that the fish is not caught and it is possible not to see even one bite for training, refused to train at all before the Open Championship of the City of Kotovsk in winter lure. Our team "Favorite" as part of Sergey Tafintsev, Mikhail Merkulov and me, Boronin Roman, managed to go to the training session only once a day before on Friday to have an action plan on Saturday.
This time the start of the winter bauble competition was moved from the usual place near the dam to almost the middle of the reservoir, thereby allowing athletes to expand the water area of fishing. For training we have chosen the eastern part of the reservoir. According to rumors, there is a good perch coming out once or twice a week and fans manage to catch five to six kilos on their balancers. At the training we focus on amateurs, check the previously drilled places, check the areas we already knew, where we used to fish. Be sure to go in new, not previously explored areas. One of these areas has become a small place along the channel in the area of the weft. That day at the training we managed to see some activity of the perch in a good size of 100-150 grams, and the amateurs said that in the morning the fish pecked here. Depths in this area are 120 cm with ice, and ice is about a meter, so there was literally 35-40 cm in the thickness of liquid water. Perch, according to the echo-sounder, was in a small amount, but its activity was higher than in other proven potential places. The boundaries of the active perch accumulation in this place were simply not possible to determine with such cool, therefore we limited ourselves to the choice of the fishing spot and the choice of working lures. In general, from the start we decide to go exactly here, and in the case of the complete absence of a bite, bounce to points closer to the finish, where the perch was also caught, but its size was smaller and it pecked less often.
So, it was Saturday, March 16, 2019 - the day of the open championship of the city of Kotovsk in winter luster 2019, the weather on the Kotovsky reservoir changed from a quiet sunny day to cloudy and windy with a little snowstorm. Athletes, while registering, chasing tea, chatting. Registered nine teams. The draw of judges has passed. Build. Everything is as usual, according to a long-established scheme - all experienced athletes. Start sounded unexpectedly, and all rushed into a blizzard. It is about half an hour to go, the snow crust is hard and it is extremely easy to move, it would be possible to rush to the river, but, according to amateurs, it doesn't bite there either, but there was no time to check ... So, in the middle of the way we understand that we one and the other teams went their separate ways, it pleases, you don't have to push and be nervous. We reach quickly, on the navigator we sit down on the marked points. We dive into fishing. The first hole, the second and then bang! Bite! The perch has strongly bent the whip of the fishing rods and after five seconds it is in my hand. Gram 100. On balance. On the radio I share information with the team and continue. Blesna-balancer, balance-baubles. Two more holes and in each perch - one bonus about 400 grams, two for 100. For half an hour, three perches with a total weight of about 600 grams. While catching, I turn my head around, a couple of fishermen are fishing nearby, I follow them. But the fish is not caught by anyone. My guys bite is also not important: Seryozha no, no, yes, and he picks up a perch, Misha is silent - worried about everyone ... There comes the realization that there is no way out for bass and today the bite is even worse than yesterday. Amateurs wound up fishing poles for hours to twelve, which means they did not peck. From ten to twelve o'clock I catch another perch of grams for 150. The guys on the radio say that I am in prizes for sure - I'm afraid to jinx and disagree with them, saying that someone will press anyway! It is necessary to catch, catch, catch, and time passes, and the fish, even in the echo sounder, stopped coming to the bait! In the first hour, a strong bend of the whip occurs on my maropedo. Coolly and confidently I am looking for a half-kilogram hunchback in the hole, he himself, fluttering, rises through a meter-long ice pipe so that I gently take it out of the water with my hand. Perch in hand. Now I began to believe in victory - the weight per kilogram is exactly in prizes, as many thought at the start.
Everything, time twenty minutes past one, finish in three, it is necessary to go out with a reserve just in case. We go to the finish line, until recently I hope that my rivals have a smaller catch than mine. We finish ten minutes before the whistle. Fast weighing, counting results. We are in prizes. I have the first place in the individual competition, the third place in the team competition! The open championship of the city of Kotovsk on winter lure 16.03.2019 was held!
Thanks to all the teams for the fair fight, the organizers for the work on the preparation of competitions, the judges thank you! Thanks to our team "Favorite" - we are great!
Boronin Roman Nikolaevich,
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In a milestone announcement, today the FDA approved the use of Truvada, the first drug to be used for HIV prevention in the 30-plus year battle against the virus. To be used as part of safe sex practices and continued testing, the drug, which was first approved in 2004, has already shown promise in preventing infection, with some figures placing protection rates as high as 90 percent.
Still, some concerns have been raised about the drug, not least among them the potential for mutation of the virus--there are theories that the preventative drug will encourage the virus to become stronger. To help curb that possibility, the FDA says "Truvada's manufacturer, Gilead Sciences, Inc., is required to collect viral isolates from individuals who acquire HIV while taking Truvada and to evaluate these isolates for the presence of resistance." In other words, Truvada will, you know, watch the situation closely.
The drug may also come with a hefty pricetag of $13,900 for a year's worth of pills, but right now, it's the only drug of its kind, and so that might be expected. Most FDA regulations focus on general safe sex practices--condoms, that kind of thing--to prevent infection, but this is the first medicine approved to stop contraction of the virus. We'll bring you more on this as it develops--this is a huge deal for U.S. treatment of HIV.


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Job Opportunity: Director of the Mathematics, Engineering, Science & Achievement (MESA) Program at Clark College, Vancouver WA http://bit.ly/2l9U24m @GovernmentJobs #WashingtonMESA #STEM #Diversity
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|Stuart Broad <stu...@moogsoft.com>
|Re: Prepared Statement - cache duration (CQL3 - Cassandra 1.2.4)
|Sun, 21 Apr 2013 09:34:28 GMT
Hi Sorin, Thanks very much for your response. From the sounds of it I think I can share the prepared statements as long as I handle the case when they disappear (out of LSU cache or due to server restart). To identify this I think I need to catch InvalidRequestException and look at the message (I will do some investigation on Monday and post an update if I figure out the exact messages). Regards, Stuart On Fri, Apr 19, 2013 at 11:23 PM, Sorin Manolache <email@example.com> wrote: > On 2013-04-19 13:57, Stuart Broad wrote: > >> Hi, >> >> I am using Cassandra.Client >> prepare_cql3_query/execute_**prepared_cql3_query to create and run some >> prepared statements. It is working well but I am unclear as to how long >> the server side 'caches' the prepared statements. Should a prepared >> statement be prepared for every new Cassandra.Client? Based on my >> limited testing it seems like I can create some prepared statements in >> one Cassandra.Client and use in another but I am not sure how >> reliable/lasting this is i.e. If I called the prepared statement again >> the next day would it still exist? What about if cassandra was >> re-started? >> > > I don't know the answer and I have the same question. But have a look at > this discussion, dating from September 2012. > > https://issues.apache.org/**jira/browse/CASSANDRA-4449<https://issues.apache.org/jira/browse/CASSANDRA-4449> > > Apparently prepared statements are shared among threads (they were > per-connection previously), they don't survive server restarts, apparently > there's an LRU mechanism, and apparently you get a special exception if the > prepared statement "disappeared" so you can prepare it again. > > Regards, > Sorin > > > _Background:_ >> >> I am creating prepared statements for batch updates of pre-defined >> lengths (e.g. 10000, 1000, 500, 250, 50, 10, 1) and wanted to know if >> these could just be set up once. We felt that using the prepared >> statements was easier than escaping values within a CQL statement and >> probably more performant. >> >> Thanks in advance for your help. >> >> Regards, >> >> Stuart >> >> p.s. I am relatively new to cassandra. >> > >
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Piedmont Recreation Department is not just for kids. We offer a variety of programs and activities for adults including special events, tennis, softball leagues, yoga, music and exercise programs. See our catalog for current offerings.
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How to Use the 'F-Shaped Pattern' to Increase Engagement and Conversions
Reading online is different than perusing a book or magazine. Internet users are accustomed to quickly scanning information, only stopping on the parts that are most important to them. Eye tracking studies have even shown that online readers often scan web pages in predictable patterns.
This is important for you as a website owner or developer, because understanding how users view your site can help you improve its design. By knowing where a visitor's gaze is naturally going to fall first, you can better position those design elements you want to prioritize, such as your Calls to Action (CTAs).
In this post, we'll explain how and why people tend to read web pages in an F-shaped pattern. We'll also discuss why this is important, and talk about how you can use this technique to improve your site's content. Let's get started!
An Introduction to the F-Shaped Pattern
The term 'F-shaped pattern' describes the way people's eyes tend to move over a web page when they read content online. Most visitors will start at the top of a page, reading the headline first.
Then they'll move their attention down the left side of the page, looking for stand-out elements such as numerals or bullet points. Finally, their eyes will move horizontally across the page again to read bold text or subheadings.
Once a reader has found the bulk of the information they want, they may continue to scan the page quickly, stopping if anything catches their eye. This all happens in a matter of seconds, as you can see on the heat maps below:
This eye-tracking study from the Nielson Group outlines the general shape of our gaze as we scan a web page. The hot spots (in red, orange, and yellow) show where most users' eyes lingered the longest. The resulting pattern often resembles a rough "F".
This pattern creates a visual hierarchy:
- Brand marks and navigation are usually the first things to be viewed.
- Within content, images receive the most attention, with headlines coming in a close second.
- Text is scanned and not thoroughly read.
Take a look at this landing page for the Boston Globe, for example:
When you look at this page, your eyes likely scan the headline, jump to the image, and then scan down to focus on important elements such as the CTA button and bulleted feature list. This is the F-shaped pattern in action.
Why the F-Shaped Pattern Is Important
When designing your website's pages, it's a good idea to consider the intentional flow of your layout. After all, you want users to be able to find information on your site as smoothly and as easily as possible.
Understanding the F-shaped pattern can help with this. If your content doesn't match up to this general pattern, users may waste time trying to find what they want. A negative user experience can lead to lost engagement and fewer conversions.
On the other hand, following the F-shaped pattern when designing your pages will help to make navigation more intuitive. A simple and expected design flow can improve visitors' experience on your site significantly.
How to Use the F-Shaped Pattern to Increase Engagement and Conversions (3 Key Tips)
Now that you have an idea of where the F-shaped pattern comes from, let's take a look at some of the ways you can use this design strategy to your advantage.
1. Put the Most Important Elements First
Since you know that most readers will begin at the top of the page, you may want to put your most important elements there. What you choose to feature in this space will depend on the focus of your website, but some things to consider include:
- Company logos
- Images
- Important headlines
- Products or services
- Mission statements
A lot of sites choose to put their products or services across the top of their pages, since that's what is most important to their audience. This ensures that visitors immediately see what the site has to offer:
For instance, Kickstarter starts its pages off with a simple headline, followed by a catchy subheading designed to pique interest. That subheading also acts as a kind of mission statement.
Whatever you choose to feature at the top of your pages, it needs to be simple enough to convey its message in a few seconds. Otherwise, visitors may lose interest or continue to scan the page without knowing what's important. This is your chance to offer them something they will remember.
2. Create a Clear Visual Hierarchy
By keeping the F-shaped pattern in mind as you design your pages, you can guide users towards a better understanding of your content. A clear design helps users easily see what your site has to offer at a glance.
Once a user lands on your page, laying out its various elements following the F-pattern helps them intuitively understand how it's structured. What's more, you can create a visual hierarchy by positioning elements on the page in a way that reflects their relative importance.
Some of the most successful websites use a layout that looks something like this:
- Top left: A company logo that draws the eye to the top of the page, and reminds users of your brand.
- Top right: Contact information, such as a phone number or email address, so users know exactly how they can get in touch with you.
- General content: Frequent headlines followed by text along the left side of the page.
This makes navigating your content intuitive for visitors:
For example, this Dovico landing page puts the company name in the top-right corner, and key contact information in the top left. That way, these are some of the first elements you'll notice, and you can easily reference them as needed.
From there, the page includes two columns of content, with the text placed to the left. Notice, however, that your eye is ultimately drawn to the CTA button, which is placed on the bottom line of the "F" in the visual hierarchy.
3. Generate Engagement Using Your Sidebar
Your site's sidebar provides a crucial opportunity for generating engagement and keeping readers around longer. If you want to maximize its effectiveness, the F-shaped pattern suggests that the traditional left-hand vertical sidebar is your best bet.
This type of sidebar can contextualize your content for visitors, and directs them towards other parts of your site that they may be interested in. Some elements to consider for your sidebar include:
- Ads
- Social pages
- Links to related articles
- Freebies
- Newsletter signups
BuzzFeed, for example, uses its sidebar to display both ads and additional content. As an entertainment site, ads are important for generating revenue, but engagement is the number-one goal:
As your eyes are scanning down the content on this page, they may be drawn to one of the articles in the sidebar that is more interesting to you. By including something similar on your own site, you'll have a greater chance of engaging users for longer.
The bottom line is that understanding how visitors view your online content can help you build a better website. By using the F-shaped pattern as a guideline, you'll be able to create pages that convert visitors and increase engagement.
As we've seen, three key tips for taking advantage of the F-shaped pattern in your site's design include:
- Put the most important elements first.
- Create a clear visual hierarchy.
- Generate engagement using your sidebar.
Do you have any questions about the F-shaped pattern and how to use it effectively? Ask away in the comments section below!