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Comedy drama TV series 'This Close' make Hollywood listen
Shoshannah Stern and Josh Feldman have something to say about friendship, heartache and finding one's place in the world in "This Close."
Published: 14th February 2018 10:01 AM | Last Updated: 14th February 2018 10:01 AM | A+A A-
LOS ANGELES: Shoshannah Stern and Josh Feldman have something to say about friendship, heartache and finding one's place in the world in "This Close."
The creators and stars of Sundance Now's comedy-drama have another aspect of life to share: What it's like to be deaf while grappling with the familiar challenges of young adulthood.
Stern and Feldman, both of whom are deaf, nurtured their series idea from a Kickstarter-funded campaign to webisodes to a 2017 Sundance Film Festival episodic-shorts showcase entry whose potential impressed Jan Diedrichsen, general manager for Sundance TV and the streaming channel Sundance Now.
"We immediately fell in love with both Shoshannah and Josh, and this unique perspective they had and this interesting voice they had," Diedrichsen said.
Stern is an actress who's had recurring roles in "Supernatural," ''Weeds" and "Jericho." When she complained of a disheartening audition to Feldman, a friend and aspiring screenwriter, he suggested they work on something together for her.
The efforts ultimately led to the six-episode run of "This Close" debuting Wednesday. Stern's Kate is a publicist whose career is frustratingly stalled but who seems to have found security with fiance Danny (Zach Gilford). Feldman's Michael has been dumped by the man he was to marry (Colt Prattes) but can claim a published graphic novel and a contract for another.
Cheryl Hines ("Curb Your Enthusiasm") plays Kate's self-involved boss and Oscar-winner Marlee Matlin ("Children of a Lesser God," ''Switched at Birth") portrays Michael's estranged mom. Executive producer Andrew Ahn directed the half-hour episodes.
In an interview with The Associated Press translated by a sign-language interpreter, Stern and Feldman discussed overcoming Hollywood's resistance to characters with disabilities and confused thinking by airlines.
AP: Was it difficult to pitch a show to producers in which the lead characters have a disability, still a rarity on TV?
Feldman: The first question we always got from everybody was, 'Why is this character deaf? I don't get it.' ... It was difficult for us to explain. But in real life, why is anybody deaf or why is anybody anything? In real life, I don't know why I'm deaf. I was just born as is. So the deaf experience will come into the story, but it doesn't need to be the central piece of the story. They didn't understand that concept. ... It's two people living their lives.
AP: You'd considered making just one of the lead pair deaf. Why the change?
Feldman: We thought that if we made both of them deaf, then suddenly the audience would be in their world. But if it was one hearing and one deaf character, we'd probably make people feel like they were standing out and alienated from the world we wanted to create.
Stern: When you commit to authenticity in a story, when you commit to tell an authentic story, you can suddenly feel that come through. That's something I really wanted for our show. So we said, why don't we go for it and make both the characters deaf? Of course Josh asked me, 'Who's going to play Michael?' I said, 'You are.' ... He couldn't have said no.
Feldman: I didn't have a choice.
Stern: I can be forceful.
AP: In episode one, we see an airline inexplicably bring your characters wheelchairs to help them board. That's really happened to you?
Feldman: Everything you see has either happened to us personally or we have a friend it's happened to. Everything. My hope is we put it on TV as a laugh line and then it will not happen to deaf people in their life anymore. We get menus in Braille all the time. But we took that out of an episode because it was getting to be a little too much.
AP: Given the hurdles your project faced, how did you stay motivated?
Feldman: Because we were friends first, we had a support system embedded. So once the ball started rolling, we would take shifts in terms of, I'd freak out and she'd be the strong one. And then she would freak out, and I would be strong. We never had a freak out at the same time.
Stern: Once we arrived at what eventually became 'This Close,' we kind of fell in love with the project. We became fully committed to it. ... We doubted the world around us because we kept getting 'nos' all the way, 'no' after 'no' after 'no.' Yet we never doubted that the world we created was good enough.


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BOSTON — A fire driven by strong winds raced through a brownstone on Wednesday, trapping and killing two firefighters in the basement, where their colleagues could not rescue them.
BOSTON — A fire driven by strong winds raced through a brownstone on Wednesday, trapping and killing two firefighters in the basement, where their colleagues could not rescue them.
Thirteen other firefighters were injured in the blaze and several police officers also were taken to hospitals. Some residents had to be rescued from the upper floors of the four-story apartment building, but none was hurt, city officials said.
"Today's a sad day for the city of Boston," Mayor Marty Walsh said. "We lost two heroes here today."
The firefighters were identified as Lt. Edward J. Walsh, a 43-year-old father of three who had almost a decade of experience, and firefighter Michael R. Kennedy, a 33-year-old Marine Corps combat veteran who had been a firefighter for more than six years.
Deputy Fire Chief Joseph Finn said the fire, which sent smoke and flames pouring from the roof and windows of the brownstone, appeared to have started in the basement but moved quickly throughout the building. The cause wasn't known, but he said all indications are that it was accidental and that it was the wind that caused the fire to spread through the building so quickly. Firewalls stopped the fire from consuming adjacent buildings.
"In 30 years I've never seen a fire travel that fast, escalate that quickly and create such havoc in such a short period of time," Finn said.
He said Walsh and Kennedy had gone down inside stairs into the basement, and he assumed that a front window broke out and blew the fire back at them. They called a mayday within two or three minutes of entering the building. Kennedy was found about 30 minutes later and was pulled from the building but was pronounced dead at a hospital. Walsh's body was recovered later and was removed in what fire department spokesman Steve MacDonald described as "a very solemn ceremony," in which he was carried on a stretcher out the back of the building through a line of saluting firefighters.
Some of the other firefighters were injured when they were blown down stairs by a backdraft explosion caused by the wind, Finn said.
The fire snarled traffic in the city's densely populated Back Bay neighborhood. Major thoroughfare Storrow Drive was shut down for a time, and people were asked to stay out of the area until this morning. The mayor's office designated the nearby Boston Public Library as a center for people displaced or otherwise affected by the fire to get help.
Despite 30 mph winds that gusted to 45 mph and cold temperatures, people gathered to watch firefighters work from outside the building, which was still burning Wednesday night.
"The smoke was unbelievable," said Kayla Dasilva, who lives a few blocks away and went with her roommate to see what was happening.
Anna Kosmidou, who lives in the apartment building next to the one that caught fire, said she and other residents were told they could not stay there Wednesday night.
"I'm very, very afraid. I'm still in shock," she said. "They called me at work and then I ran over here."
The last Boston firefighter killed on duty died in 2009, when the fire truck in which he was riding struck a building after its brakes failed. Two firefighters died in 2007 battling a restaurant fire in the West Roxbury neighborhood.
At Engine 33/Ladder 15, Kennedy and Walsh's station, not far from the fire and in the shadow of the Prudential Center, people stopped by to pay their respects.
Ralph Watson, a middle school principal in Cambridge, left a bouquet of roses outside the station. "We live just down from where the fire was. It's very sad," he said.
Expressions of condolences came from around the state, including from New England Patriots quarterback Tom Brady, who lives in Back Bay.
"On behalf of my entire family, I want to extend my deepest sympathies and condolences to the Boston Fire Department and the families of our brave and selfless firefighters who gave their lives for our protection and safety today, and to the entire firefighting community who protect us each and every day," Brady said. "All of you will be in our thoughts and prayers."


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* Changing language is only available in some games.
Our hero continues to take on the Axis powers in this action-packed sequel to the first Commando game, with more missions, more enemies and bigger artillery. Fresh from the Battle of Britain, Commando heads to the battles of Asia to fight through Thailand and China.
Unlock an expansive set of weapons and arm Commando with up to 6 at once. Get going – the War in the Pacific is just getting started!
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The Lamborghini Sesto Elemento, was unveiled at the 2010 Paris Auto Show this month. Star of the Italian maker's Paris Motor Show stand is the astonishing Sesto Elemento. The Sesto Elemento Concept is a brutal sports car weighing just 999 kg. It's Lamborghini's first example of its new supersports car manifesto - same power but less weight.
"The Lamborghini Sesto Elemento shows how the future of the super sports car can look – extreme lightweight engineering, combined with extreme performance results in extreme driving fun. We put all of our technological competence into one stunning form to create the Sesto Elemento," said Stephan Winkelmann, President and CEO of Automobili Lamborghini. "It is our abilities in carbon-fiber technology that have facilitated such a forward-thinking concept, and we of course also benefit from the undisputed lightweight expertise of Audi AG. Systematic lightweight engineering is crucial for future super sports cars: for the most dynamic performance, as well as for low emissions. We will apply this technological advantage right across our model range. Every future Lamborghini will be touched by the spirit of the Sesto Elemento."
2010 Lamborghini Sport Cars Lamborghini Sesto Elemento ConceptAdditional 100 percent by AUDI AG, the Italian car manufacturer also benefits from the expertise that is not necessary from the German manufacturer when it comes to light construction. With an amazing output of 570 hp, a sensational power-to-weight ratio of just 1.75 kilograms per hp and 0 to 100 km / h (0-62 mph) acceleration of only 2.5 arcseconds, which ensures unsurpassed Elemento Sesto aim fun .
The 2010 Lamborghini Sport Cars Lamborghini Sesto Elemento Concept has a power-weight ratio of 1.75 kg/hp. It reaches 100 km/hr in just 2.5 seconds and has a top speed of "well over 300 km/hr". It's exactly the kind of supercar innovation that Lamborghini should be investing in and while carbon fibre has become famous, the company has also experimented with other modern materials, such as Pyrosic for the exhaust system (a new glass and ceramic composite material).
The Lamborghini Advanced Composite Structures Laboratory (ACSL) at the University of Washington in Seattle, USA, uses experimental tests to define the mechanical behaviour of the different materials and technologies using methodology from the aviation industry.
The design is inspired by the limited-edition Reventòn supercar, but makes more of a feature of its deep front end, while the V10 is open to the elements. The Sesto Elemento isn't road legal, but it is a running prototype, so testing Lamborghini's claims is a possibility.


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How to Name a Hero, with Alex Bledsoe
Today's post comes to you from novelist Alex Bledsoe. He has been a reporter, editor, photographer, and door-to-door vacuum cleaner salesman. Today he's the proud author of the Eddie LaCrosse series, the Memphis Vampires series, and The Hum and the Shiver (the text of which I reviewed here, and the cover of which made my list of favorites for 2011). His website is AlexBledsoe.com.
A character's name is one of the most important things the writer has to discover. The way a name sounds, the way it looks on the page, even the way it's spelled can make the difference between forgettable and archetypal. Sometimes the name seems inevitable, while for other times, the character may go through a half-dozen before finding one that fits.
Ian Fleming took the name "James Bond" from the author of an ornithological guide lying around his Jamaican home, because he wanted a bland, forgettable name, one perfect for a spy. Indiana Jones (originally "Indiana Smith") was named, not after the state, but after George Lucas's dog. In both cases the names already existed in other contexts, but the writers recognized that they fit their fictional characters. The same thing recently happened to me: in my upcoming novel Wake of the Bloody Angel, I realized author Rhodi Hawk's name perfectly suited a character. I changed the spelling, and of course asked if the real Rhodi would mind. Luckily for me, she was delighted.
Sometimes you can work with the wrong name for a long time without realizing it. Margaret Mitchell's heroine was called "Pansy" until almost the last minute, when she changed it to "Scarlett." Luke Skywalker was originally the far more martial "Luke Starkiller." In my own case, my hero was named "Devaraux LaCrosse" for over a decade's worth of unpublished drafts, until I was suddenly struck by the idea that he needed a normal, everyday name and he became "Eddie" for his debut, The Sword-Edged Blonde.
Many heroes have names that conform to a system. In Superman mythology the initials "L.L." are far more prominent than they would be in real life: Lois Lane, Lana Lang, Lex Luthor, Linda Lee. I mean, really: what are the chances of one guy having two girlfriends, and an arch-enemy, with the same initials? The absolute master for naming within a system was undoubtedly J.R.R. Tolkein: for example, the people of Rohan are expert horsemen, and so their names (Eomer, Theoden, Eowyn) incorporate "Eo," the Anglo-Saxon prefix for "horse." In my novel Dark Jenny, the setting and many of the characters were based on Arthurian legend, so I sought names that evoked, even if only tangentially, their origins. Lancelot, for example, becomes Elliot Spears (lance, spear, get it?); Morgan becomes Megan; Guinevere becomes Jennifer, and so on. I kept a couple of names as-is, but used them as surnames with normal first names ("Bob" Kay and "Ted" Medraft).
And on occasion, the naming gods simply smile on you. The characters in The Hum and the Shiver were named with very little forethought, with the only criteria being that they had to have Celtic origins. But it turned out that the names fit the personalities better than I ever realized. The protagonist's name, Bronwyn, means "dark and pure." The impulsive youngest child is named Aiden, which means "fiery."
But the real master for names, hands down, just celebrated his 200th birthday. Charles Dickens came up with names that both sounded great and conveyed their bearers' personalities: Ebenezer Scrooge, Noddy Boffin, Bob Cratchit, David Copperfield, and Martin Chuzzlewit, to name just a handful of his best known.
There are as many approaches to naming as there are characters to name. I'm currently working on a novel that takes its basic plot dynamics from Shakespeare, which of course means I can raid lists of Shakespearean names. Another work in progress takes place in a particular geographic area, so it's off to find out what family surnames are found in that area. One day, I might even create a character as archetypal as James Bond or Scarlett O'Hara. Heck, maybe I already have, and I just didn't get the name right.
If you appreciated Alex's post, be sure to pay his blog a visit.


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Yes, I am still trying to circumnavigate Cape Cod, in fact, 364 days ago Norm Kate and I paddled around the Monomoy peninsula and had to portage to get back to the put in. Since then a convenient gap has opened up and no more portaging is required !
I had been watching for decent weather and manageable surf for weeks and finally got both. Hot and sunny, light breeze and 1'-3' swell. Even the tides were perfect, an outgoing tide through the Monomoy Break and an incoming tide in the afternoon to make it easy to get into Nauset Marsh through the narrow cut there. One last check on the Shark Tracker website http://sharks-ocearch.verite.com/ showed that the two sharks tagged on the Cape last year were safely down vacationing in the Carolinas, so assumed the rest of the gang was down there too. I emailed Norm, who had done every other section with me, but unfortunately he had to work.
At 9.40 I shoved off from the Morris Island Causeway launch and headed south through familiar waters towards the break. Nice to be paddling in a light wetsuit instead of the drysuit that was now packed away till the end of the year. I have been out here maybe a dozen times this year, really interesting to see the changes and shifting sandbars. I hugged the edge of the sandbars near the break so I could get an idea of the extent of the sandbars when I loaded the GPS track onto Google Earth later. After I got home I was surprised how huge they had become and that they nearly stretch across to North Monomoy. The water was really moving fast and a small rip had formed near the break, just big enough to surf on, but other than that it was pretty flat. Seals were everywhere, I tried taking some pics but they always dived under too quickly. I tried Norms trick of paddling backwards to get photos but no luck. Once out in the open ocean there was a steady 2' swell and a slight breeze, excellent conditions. As I got level with Chatham Lighthouse I decided to take the inner route towards Pleasant Bay. As I would be spending most of the day following the coast I thought it would be a good idea to check out Chatham Harbor and exit through the cut that separates North Beach from Nauset Beach. The beaches were busy despite the water temp in the 50's and there were plenty of folks out "clamming" on the mudflats. On North Beach, about five beach houses remained, looking precarious balancing on wood pilings. I thought they had removed them all a couple of years ago but the ones there now look in pretty good shape. They are owned by the National Seashore but are leased out every year, usually to the same families. Before the Pleasant Bay Cut opened up in 2007, it was possible to drive there from Orleans. Since entering Chatham Harbor I had been paddling against the outgoing tide so was glad to turn through the gap and ride the current back out into the open ocean again. Shortly after I stopped for a quick break on the deserted beach.
Back out in the ocean, the swell and slight breeze from the south made paddling easy. Parts of the beach were deserted , others lined with 4x4s and beachgoers. Seals were still everywhere, I don't think I went more than 15 minutes without seeing a seal all day. There were a few tense moments when large dark shapes swam under my kayak!! An hour or so after my rest stop, the beach was really busy so I knew I had reached the famous Nauset Beach, only another mile before heading into Nauset Marsh. The rising tide and gentle swell gave me a nice surf into the marsh, I stopped on a sandbar and called Deb to head out to collect me. I took a leisurely paddle through the channels arriving at the Hemenway Road landing 10 minutes before Deb. It was a perfect paddling day. I had paddled 16.2 nm ( 18.6 miles) between 9.30am and 2.40pm.
Cape Cod Pt.8 Thursday 30th May 2013
Trip reports that don't have a page dedicated to them.
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Re: Cape Cod Pt.8 Thursday 30th May 2013
Great report
Re: Cape Cod Pt.8 Thursday 30th May 2013
Sad I had to miss the trip. Work keeps getting in the way of paddling. If I can just survive one more year at my current job, I'll reach 20 years and gain another week of vacation time so I can get out and do more mid-week trips again.
Too bad I wasn't smart enough to get a government job when I was younger so I could be retiring right now instead of surviving...
Too bad I wasn't smart enough to get a government job when I was younger so I could be retiring right now instead of surviving...
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Re: Cape Cod Pt.8 Thursday 30th May 2013
Great report, Dave. So......what were those huge gray shadows swimming under you boat.........
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Dr. Chrono Tries to Make Healthcare Apps Go Viral
The Latin word "v?rus" means slime or poison, and the English "virus" has for much of its history been applied to medical infections. More recently, "viral" has been used to describe the spread of computer attacks, which likely led to its current usage for other phenomena that propagate quickly across a network, like silly cat videos. Now, a paperless medical records and communication start-up called Drchrono is trying to bring the term back to medicine.
I spoke with Drchrono co-founder Daniel Kivatinos this week about the company's next step, which he said will be an iOS app for patients to store their health insurance and personal information, so they can easily transmit it to doctors. "PatientPad" is planned for release in about two months.
Drchrono already has an app for doctors that helps them track patients' appointments, records, photos and videos and prescriptions. It is used by about 1,600 doctors, who pay monthly fees for premium features like phone support, speech-to-text and notifications.
The intent for the free "PatientPad" app is to connect to all sorts of personal monitoring device APIs directly to doctors, so a user can control all of his or her medical communications. Patients can use the system independently of whether their doctors use the existing Drchrono app (assuming their doctors will accept such information electronically).
But breaking into the medical industry is hard. Drchrono isn't even trying to get hospitals to adopt its apps–instead, it's looking to single-doctor practices. The 2.5-year-old company has moved from New York City to Mountain View, Calif., in part to raise funding.
Kivatinos said he hopes to bring a scrappy consumer market sensibility–honed through participation in the Y Combinator program–to healthcare. Getting doctors on board may require a sales team, but helping patients avoid filling out those annoying paper forms and faxing in records may be something that spreads more easily.
In reality, storing personal records is unlikely to be highly viral, but it may get the word out among patients who then tell their doctors to try Drchrono's other apps.
Other upcoming PatientPad features, said Kivatinos, may include real-time FaceTime video chats with doctors and emergency doctor searches, where users can trigger an SMS to see who is available and at what price when they need assistance at night or on a weekend.
Kivatinos also has another distribution trick up his sleeve, and it has more to do with timing and circumstance than being scrappy: Pending certification, Drchrono apps will make participating U.S. physicians eligible for $44,000 in economic stimulus incentives for adopting electronic health records.


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Thank you for supporting a small veteran owned business in America!! THANK YOU FOR SUPPORTING AMERICAN JOBS! Semper Fidelis!
Etherton Hardwoods - USMC Veteran Owned
Regular price
Customizations Total: $0.00
Charred NATURAL GRAIN wooden American Flag
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Signature Series is our top of the line flags. For these flags we use an ancient woodworking technique called, Yakisugi, sometimes referred to as, Shou Sugi Ban. There are only a few people left in the world that have mastered this craft, Etherton Hardwoods™ is one of them. This technique can only be completed by hand. First the wood is slow charred. Then it's carefully hand rubbed to bring out the natural color of the wood grain. Next, we meticulously raise the grain (this is when the magic happens). The texture of the wood becomes multi-dimensional and the colors fall into place on the wood as it rises up through the char. This Asian woodworking technique also naturally makes the wood resistant to water and insects. There are buildings in Japan that were crafted with this technique (made only of wood) and after many hundreds of years...they still look as though they were built yesterday. If you are looking for a treasured family heirloom, THIS IS IT.
The woods that we use for our flags are Spruce and Poplar. All of our wood is harvested, in an environmentally friendly way, just a few miles from Mount Rushmore in Spearfish Canyon, South Dakota. These are some of the finest trees, from sea to shinning sea, in the United States of America. If getting our wood, just a stones throw away, from the monument to four of our nations greatest presidents isn't patriotic enough?
The flags are custom built by hand by a United States Marine Corps veteran owned company. We take pride in helping many of our former military members with PTSD. Woodworking has proven to be very therapeutic for these combat heroes. Wood from near Mount Rushmore and custom flags handmade by USMC veteran owned business makes your flag pretty special.
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Well, the factory is also located in the Land of Abraham Lincoln. This part of Illinois has been recognized as a National Historic Area by the Congress of the United States. In this area is where the home of our 16th president, Abraham Lincoln lived from 1844 to 1861. The Lincoln home and neighborhood has been preserved and restored to as it last was during the life and times of President Lincoln.
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Made in the USA by USMC Veteran - Semper Fi


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DescriptionTake your video editing to the next level with Movavi Video Editor Plus for Mac. Featuring a new and improved Timeline, Movavi Video Editor Plus delivers a seamless user experience for adding tracks, adjusting their order, and more. Keyframe animation lets you add seamless movement to overlay clips, titles, stickers, and callouts, and Plus gives you access to 16 new video clips, 86 themed stickers, and 22 new music tracks! Short on time for editing? just add your content to the smart Montage Wizard, and you'll have a movie with the music of your choice in minutes.
System Requirements
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What's NewVersion 15: New multi-track timeline, fast track HD acceleration, updated montage wizard, guide lines, portable projects, and more!
About the DeveloperMovavi offers a wide variety of multimedia programs that help you have fun with your videos, music, and photos on any platform and any device. It develops easy-to-use and powerful software that inspires people to edit, enhance, and share their content.


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BME103:T930 Group 7 l2
|BME 103 Fall 2012
| Home
Lab Write-Up 1
Lab Write-Up 2
Lab Write-Up 3
Course Logistics For Instructors
Wiki Editing Help
Thermal Cycler Engineering
Our re-design is based upon the Open PCR system originally designed by Josh Perfetto and Tito Jankowski.
The B/W part is a bluetooth/wifi sensor. This is to replace the computer.
The outside of the Thermal Cycler is now made out of Polyurethane Foam Rigid instead of wood.
The Polyurethane Foam Rigid is a better material to help keep heat in when the Thermal Cycler is heating up and keep it cool when the Thermal Cycler is cooling down. This helps it to heat up faster and cool down faster, thus promoting faster cycles.
2. Attach B/W sensor to the side of the OpenPCR machine and press to activate the sensor.
3. Download the Open PCR Wireless App from the App Store onto your iPhone or smart phone.
4. Run the app on your phone and sync it with the Open PCR machine.
5. You are now ready to start using the machine.
6. Type in the temperatures, times and press start.
7. Run the process.
8. Analyze your data.
PCR Protocol
Sample: The kit is provided with the PCR reaction mix that contains all the ingredients to amplify DNA, except for the DNA wanted to be replicated. The reaction mix will come in bulk of 2 mL and the user should place 50 uL of the PCR reaction mix into one of the provided test tubes. Subsequently 50 uL of the DNA sample, provided by the user, should be inserted into the test tube containing the reaction mix. This concludes the steps needed to create the sample ready for DNA amplification as this tube will be inserted into the OpenPCR Machine.
OpenPCR Machine: The OpenPCR Machine is provided in the kit and is already assembled for use and it just needs to be turned on. When turning it on there are two options for programming, and eventually receiving the results on, the machine. This can be accomplished by pushing the Bluetooth button on the machine or inserting a USB cord into the USB slot on the machine. If using Bluetooth, the Bluetooth on the user's phone also needs to be turned on and the programming options will open and can be set via smartphone; the same goes for a computer connected via USB cord. The machine must be programmed for five separate steps including the initial, the three various cycles, and the final. Each of these components have a box for inserting the degrees celsius required and the time slot allotted. The initial should be programmed at 95 degress celsius for 1 minute; the first of the cycles is 95 degrees celsius at 10 seconds, the second cycle is 57 degrees celsius at 10 seconds, and the third cycle is 72 degrees celsius at 10 seconds; the final should be 72 degrees celsius at 1 minute. These new, faster, and more efficient times and temperatures are courtesy of personal communication with Dr. Haynes. Once the programming is set, insert the testing tubes into the PCR machine and push start. Displayed on either the phone or computer should be an estimated time duration for how long it'll take to run the DNA amplification. When it's been completed the results will show up on either the smartphone or computer and the experiment will be completed!
Research and Development
Background on Disease Markers
SNP: rs74315509


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Lincecum, Giants remain vexed by Kershaw
Three-run sixth sends San Francisco to ninth loss in last 12 games
LOS ANGELES -- Last year, Tim Lincecum and Clayton Kershaw appeared on the cover of a national sports magazine's Major League preview, which showed the Giants right-hander trapping his rival in a headlock and giving him a noogie.
Sometimes art doesn't imitate life.
In reality, it's Kershaw who has kept Lincecum and the Giants in his clutches. The Dodgers left-hander maintained his dominance Wednesday night, allowing four hits in eight-plus innings in Los Angeles' 4-2 victory that completed a three-game sweep of the Giants. In six Lincecum-Kershaw starting matchups, the latter has posted a 5-0 record with a 1.02 ERA.
San Francisco continued to tumble, losing its fourth game in a row and ninth in its last 12. But don't stop there. Since May 14, the Giants have dropped 25 of 40 games. That's a .375 winning percentage, lowest in the Majors during that span.
"You have to believe it's going to turn around, which we do," manager Bruce Bochy said.
But life gets no easier for the Giants, who still must visit Colorado and Cincinnati on this three-city, 10-game trip after Thursday's scheduled off-day -- their last until the All-Star break. They must play 17 consecutive games before that four-day hiatus.
The rest, catcher Buster Posey said, "will be a good chance to catch our breath, then look forward to getting back to work."
The Giants actually led through five innings, 2-1, as Posey's fourth-inning homer accounted for their scoring. Lincecum, 3-0 with a 1.13 ERA in his four previous starts against the Dodgers, appeared to be on the verge of sweetening those statistics. He partially attributed his effectiveness to opposing Kershaw.
"You kind of look forward to it, because it makes you rise to the occasion and pitch better," Lincecum said.
"Hopefully we keep pitching against each other for a long time," said Kershaw, who was 0-3 in his six previous starts overall. "I know he would say the same thing: It's not facing him, it's facing the eight other guys. I don't really take too much stock into it."
San Francisco's slim advantage vanished in the Dodgers' three-run sixth, which has become an ill-fated inning for the Giants. Tuesday, Los Angeles stormed past them with four runs; last Friday, Lincecum took a 3-1 lead into the sixth against Miami and emerged with a 3-3 deadlock.
This time, Hanley Ramirez singled with one out, stole second base and scored on Andre Ethier's single. Ethier sustained the pattern by stealing second -- his first theft of the year -- and scoring on A.J. Ellis' double. Juan Uribe grounded an infield single that second baseman Marco Scutaro smothered, briefly preventing Ellis from scoring. He came home anyway as Lincecum flung a wild pitch.
Lincecum, whose erratic control manifested itself in 40 walks entering the game, issued only one free pass to the Dodgers. But accuracy might not have been the best policy as he surrendered 10 hits, matching a season high, in 5 1/3 innings.
"I think that kind of worked against me," said Lincecum, who also faded in the sixth inning while allowing two runs to Miami last Friday. "I didn't expand the zone when I needed to, I left too many pitches on the plate and they put some good swings on some pitches, [to add to] the fact that I threw some [lousy] ones."
The pair of stolen bases didn't help. Both times, catcher Hector Sanchez couldn't unleash a throw, dropping a pitch before groping in the dirt for the other one. Bochy believed that a decent peg from Sanchez in either case might have produced an out.
Aside from Posey's homer, which followed a leadoff walk to Scutaro, Kershaw didn't allow a runner to reach second base. He improved to 10-4 with a 1.33 ERA in 19 career appearances (18 starts) against the Giants.
For the second straight night, the Giants staged a truncated rally in the ninth. Scutaro's leadoff single finished Kershaw before Posey singled off Kenley Jansen. But Jansen struck out Hunter Pence and Pablo Sandoval before shortstop Ramirez cradled pinch-hitter Brandon Belt's bloop in shallow left field.
That sealed the Dodgers' season-high fifth consecutive victory, as well as their first three-game sweep of the Giants at Dodger Stadium since April 13, 15 and 16, 2009.


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Today, Sunday April 10, about one hundred trail users descended upon Sunol Regional Wilderness Park in the Bay Area's East Bay Regional Parks district. But this was no ordinary group of trail users. Among the multi-use advocates were about 40 mountain bikers, 30 hikers and 30 equestrians, all riding together as a diverse group.
This was a kick-off event for the 2011 California Trails and Greenways Conference, a California State Parks hosted event bringing land managers, planners, trail advocates and trail users together. The theme of this year's conference is "Engaging Youth and Diversity."
Today's ride was a clear demonstration that multi-use principles can work. Cyclists, Hikers and Equestrians can share trails successfully when there is mutual respect from each group. One of the cyclists, a CORBA friend in a CORBA jersey, even swapped "vehicles" with an equestrian (pictured). Events like this bring the trail user community together and everyone wins.
The day started with a fire-road climb to Camp Ohlene, where lunch was served. For the return trip the trail chosen was a very narrow singletrack with some exposure, that is normally closed to bikes and equestrians. It was about six-miles each way, with 1400′ of elevation change. Even on narrow singletrack trails like this, everyone can peacefully co-exist no matter how they choose to experience our open spaces.
CORBA board members Danusia Bennet-Taber and Steve Messer, and CORBA Advisor and founding Director Jim Hasenauer are among the conference attendees, along with representatives from mountain bike advocacy groups from as far away as San Diego and Arcata. It's a great opportunity to network with trail advocates and land managers and learn from each other, working towards our common goals.
Over the coming days there will be multiple presentaitons on best-practices for trail design, trail maintenance and management. Among the presenters are CORBA founder Kurt Loheit, a nationally-recognized trailbuilding guru, Nat and Rachel Lopes of Hilride, representatives from California State Parks, California Department of Transportation, the Alliance for Biking and Walking, and numerous land managers, trailbuilding experts, advocates and volunteer program coordinators from around the state.
The conference gets underway on Monday, April 11 with a series of day-long concurrent workshops. Over the following days there are over 80 concurrent sessions covering topics as broad and diverse as California's trails.
Tags: Advocacy, California state parks, imba, multi-use, trail management


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Our volume UPS discounts are passed-on directly to you for the lowest possible shipping rates.
Honeywell Pneumatic Coil Valve Actuator:
Pneumatic actuators provide proportional control of steam or hot or cold liquids in HVAC systems by operating V5011 and V5013 valve assemblies.
Replacement devices are available for older Honeywell actuators.
Rolling diaphragm for long life and low hysteresis.
Easily attached to valve.
Can be installed after piping valve.
Slide lock feature permits simple engagement to valve stem.
Direct- or reverse-action control.
Integral positive positioner relay provides positive positioning under varying load conditions.
Product Specifications:,BR>
Application Type Valve Actuator.
Actuator Force medium.
Action Direct Acting.
Stroke (in) 3/4 in..
Stroke (mm) 19 mm.
Dimensions (in) 8 in. dia, 6 1/2 in. high.
Dimensions (mm) 203 mm dia, 165 mm high.
Maximum Operating Pressure (psi) 25 psi.
Maximum Operating Pressure (kPa) 172 kPa.
Temperature range (F) 0 F to 140 F.
Temperature range (C) -18 C to +60 C.
Type Spring return.
Air connections Dual barbed fitting for 5/32 in. O.D. and 1/4 in. O.D. plastic tubing.
Includes 311851-062 Stem Extension Assembly.
Description Valve Actuator, 8 in. dia., DA, Actuator force: Medium ,Spring Range: 8 psi to 12 psi.
Humidity Ratings (% RH) 5 to 95% RH.
Actuator Spring Range (psi) 8 psi to 12 psi.
Actuator Spring Range (kPa) 55 kPa to 83 kPa
Replaces Part Numbers:MP953C1075 CARMP953C1075


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Ed Levine's Serious Diet, Week 126: Eating in the Car: Do Car Calories Count?
"All in all, it was perhaps the most successful car trip, serious diet-wise, that I'd ever taken."
Yesterday we rented a car (like most Manhattanites, we don't own one) and drove from New York City to Woods Hole, Massachusetts, on our way to Martha's Vineyard. Usually this trek takes five or six hours, about half of which I devote to eating. What kind of eating, you might ask. The self-destructive, mindless kind, I'm sorry to say. The kind that forces me to offer up the following rhetorical question to serious eaters: Do car calories count?
The eating takes a minimum of two forms. First I load up on junk food and sandwiches that I pick up during the three block walk to my neighborhood Hertz location. I rationalize this car carb-loading by telling myself that I'm being considerate by buying food for Vicky and Will for the trip, and by convincing myself that we will save time by having enough food in the car to enable us to drive straight through to our ferry at Woods Hole without stopping.
That whole process is obviously an exercise in serious diet futility, but believe it or not, the whole car eating things only gets worse after we actually get into the car and start driving.
Road Trip Eats
How? Because even though I usually bring along enough sandwiches and chips to feed a family of six and still have leftovers, I also never leave home without a list of three or four potential serious eating stops that I have convinced myself I must try.
Yesterday was a perfect example. Right before I left our building to pick up the car, I e-mailed myself directions to three fried clam and lobster roll joints. So I was preparing myself for another ridiculous day of car overeating. But miracle of miracles, I didn't indulge myself the way I had countless times in the past.
Second thing I did right: I stopped at our local magazine shop on the way to the Hertz counter and picked up the tabloids, a caffeinated drink, and a bottle of water for the trip. But somehow, some way I managed to avoid buying any food: no M&Ms, no kettle chips, and no pound cake. So we had no food in the car when our journey started, except for two bananas, which we consumed by the time we made it to the George Washington Bridge (ten minutes).
Then, since Vicky was doing the driving, I started reading e-mails on my Blackberry and returning phone calls—I got so busy I didn't even realize that we had gone past the exits for our three designated food stops.
Lunch Stop?
We were starving by the time we hit the three hour mark, so we did manage to find our way to Abbott's Lobster in the Rough in Noank, CT, a magical spot overlooking the water just south of Mystic, CT (No, we didn't stop at Mystic Pizza: I liked the movie more than the pizza.) But I ordered downright abstemiously there: one hot lobster roll, one cold lobster salad roll, and one bowl of clam broth-based chowder (no cream or bacon or butter).
I had a few bites of each, which were surprisingly delicious (the last time we went to Abbott's the view was better than the food), Vicky ate the rest, and we went on our merry way. I contemplated stopping at the ice cream and dessert shack on the way out, but somehow managed to avoid taking that lethal, serious diet-killing step.
We stopped for gas right before we made it to Wood's Hole, and I even managed to resist the siren call of the gas station store junk food.
All in all, it was perhaps the most successful car trip, serious diet-wise, that I'd ever taken. Maybe I am learning a little more about how to control myself, and maybe it had something to do with this trip taking place on a Thursday, the day before I weigh in. A little bit of both, I guess. I can only surmise that this newfound discipline falls under the category of "Whatever it takes, serious eaters. Whatever it takes."
I hope my successful car trip is going to be reflected on the scale. Interim weigh-ins during the week were encouraging, but given the number of cupcakes, pies, and seriously yummy sandwiches that managed to find their way to Serious Eats World HQ this week (thanks to our fantastic interns) you never know. Here goes: 221, same as last week. One of the times I jumped on Thinner this morning he registered 220, so I think I'm definitely headed in the right direction. In or out of the car.
All products linked here have been independently selected by our editors. We may earn a commission on purchases, as described in our affiliate policy.


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Customers can shop with us in-store or online with our Click & Deliver or Drive & Collect services. We continue to follow government advice and thank our amazing team for all their hard work helping our customers.
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Keeping your tools safe, secure and in easy reach makes it so much easier to get your projects done. Whether you need tool storage for work or around the home, there's a huge range of handy options in all shapes and sizes.
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Flip Cover for InFocus M350 - Universal (S View)
- Model: Random
|Product Features
This Universal flip cover can protect your smart phone from several damages against scratches, bumps and accidental falls. It can protect your mobile's screen when it is not in use and is easily flipped open for full access to the screen. It is not specially design for InFocus M350 mobile but it can be used for InFocus M350 and other 5" inch display mobiles.
|General Feature
|Designed for
|InFocus M350 & Other 5" Display Mobile
|Flip Cover
|Easy to install and remove
|Random (Black,Pink,Brown,Blue,White,Gold)
|Product Material
|Artificial Leather
|Additional Features
|Slim Fit, Front Smooth Texture
|Key Features
|Warranty Type
|Warranty of the product is limited to manufacturing defects only
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Tags: Flip Cover for InFocus M350 - Universal (S View), Random


text: Event RCF Tops Mix on Wheels Mobile DJ Entertainment Experience Here's the image of a true mobile DJ – the Mix on Wheels self-contained mobile DJ entertainment experience. After touring with a major soft drink company and working with Central Florida theme parks, DJ Charles Miles became inspired to create a self-contained mobile entertainment experience by building a complete system on wheels. The success has been overwhelming, and Orlando, Florida-based Mix on Wheels now offers three system packages – one built into a Hummer H3, one in a Honda Element and one in a Mini Cooper Clubman. By designing the vehicles with a blank canvas exterior, clients can use for their own brand marketing with magnet signage or wraps rather than a billboard for a DJ company. The DJ system is self-contained, there's onboard LCD screens for custom media playback, LED light effects and Lamborghini doors trick out the vehicles. The gear of choice – RCF loudspeakers for the PA and Pioneer gear for the DJ gear onboard. Why? "The stuff just doesn't fail," says company owner Charles Miles. Once parked, the speakers are placed on a custom designed flat all-steel roof rack. Mix on Wheels choice of speakers include active RCF ART-725 15" 2-way cabinets or HD32-A 12" 2-way cabinets, depending on the vehicle. They simply plug into an input box on the roof panel, with the vehicle capable of generating its own power for outdoor events (and are certified for indoor events as well). With a high dispersion output, Miles sums up the sound of RCF – "they scream!" He notes he seldom has to add a subwoofer, even when playing EDM or Hip Hop music. "We find we don't have to adjust EQ because of how the cabinets are tuned, getting the most out of the boxes without needing to add a subwoofer in the system. And we always get compliments on our sound," Miles adds. "We like the RCF boxes because they are so efficient they don't pull a lot of power," going on to note, "they are the only speakers that never shut down when it gets hot. We do a lot of outdoor events on the beaches and in the parks, and it gets hot in Florida. We've never had one ever go into thermal load." A unique approach to the mobile DJ market, Mix on Wheels (www.mixonwheels.com) was named Best Industry Innovation Esprit Award from the International Special Events Society, as well as a Gala Award nomination as Best New Innovative Event Technology by Special Events magazine. Continua a leggere Corporate RCF Set Up a New Service Department in germany The german RCF subsidiary will resume providing in-house customer service for all RCF products as of Monday, February 17, 2014. Commenting on this development, General Manager and Sales Director Arne Deterts says, "There were just as many good reasons to bring the service unit back home now as there were to outsource it to an external provider a few years ago. From 2014 forward, we'll be taking customer service and after-sales support for our brands to a whole new level, and bringing the service department back home and having total control over is it a big part of that. For one, we're making this move to respond to a market where things like service, trust and good business relationships are becoming increasingly important alongside the actual product. For the other, we're optimizing our position in the professional rental and install business, which now accounts for a significant share of our activities." Germany's other General Manager Thomas Kuck adds, "We want to thank Triplex for their good and professional collaboration over the past few years . At the same time, we are delighted that we were able to bring aboard employees Andrew Cullen, Alessandro Angeli and Victor Tolstich, who have many years experience to draw on and what it takes to meet our customers' expectations for our internationally renowned brands. We see this move as another important building block of our customer-centric outlook as we will now be able to offer even better and faster service." The new service team can be reached as of February 17, 2014 by calling 0 22 03/ 9 25 37 50 or sending an email to email@example.com. From left to right: Victor Tolstich (Service), Thomas Kuck (Management), Andrew Cullen (Head of Service), Arne Deterts (Management), Alessandro Angeli (Service) Continua a leggere Event RCF LIVE DEMO PROLIGHT+SOUND2014 Don't miss the opportunity to listen to TTL55-A line array system and NXL24-A system! Live Sound Arena - Outdoor Area F10 Every day at the following times: 11.00 - 13.00 - 15.00 - 17.00 Continua a leggere Corporate 3rd Edition - Sound engineering UNIVERSITY COURSE The course is organized by the Department of Science and Methods for Engineering of the University of Modena and Reggio Emilia, in cooperation with RCF SpA, a leading international manufacturer of professional sound products and systems. The primary goal is to provide engineers with a specific knowledge of the state-of-the-art technologies related to sound, transducers and speaker systems and their applications in the professional market. The course is organized in modules taking the participants through a learning process from the basis of electro-acoustics components like transducers, amplifiers and digital processors till the design of a complete audio project based on a real case study. An international reference project carried out by RCF engineers will be used as a studying guideline to be followed during the course. The learning topics are grouped into four modules as follows: 1) Environmental Acoustics in open air and inner spaces including design and simulation methods. 2) Transducers and speaker systems including clusters, arrays and point source configurations. 3) Electronics including circuit analysis, filters, amplifiers and DSP. 4) Sound systems design including practical experiences in measurements, listening tests and tuning. The technical contents provided in this University course will be completed by the direct experience of RCF laboratories, since 1949 involved in the design, manufacturing and market applications of professional products and systems for theatres, concerts, auditoriums, airports, cruise ships, shopping malls, cinemas, stadia. Organization: • Department of Science and Methods for Engineering University of Modena and Reggio Emilia, Italy, www.dismi.unimore.it • RCF SpA, via Raffaello 13, Reggio Emilia, Italy, www.rcf.it Course director: Prof. Luca Larcher, Department of Science and Methods for Engineering, University of Modena and Reggio Emilia. Date and time: 120 hours, divided in a five week period, from Monday through Friday. Starting date: May 5th, 2014. Finishing date: June 6th, 2014. Language: The course will be held in English. Location: RCF Audio Academy premises, located in Reggio Emilia, Italy. Number of participants: 10-20 people, selected by the Course committee on the basis of CV and information provided. Requirements: Degree in Engineering or similar educational background, good English knowledge. Costs: Participation fee will be covered by sponsorship of RCF SpA. Enrolment fee: 300,00 Euro (+ application taxes). Special conditions for lodging expenses in Reggio Emilia will be available to the participants. A limited number of scholarships will be assigned by RCF SpA as a contribution to the lodging expenses. Contents: The course is comprised of four modules: Environmental acoustics, Transducers and speaker systems, Electronics, Sound systems design. The complete program is available on request. Candidates' applications: You will be requested to send your personal data and CV including studies and professional experience if any before March 28th, 2014. Contacts: For more information and assistance please contact: Prof. Luca Larcher E-mail: email@example.com Phone. +39 0522 522625 - Fax +39 0522 522609 Find out what the students have to say about the "First edition 2012" at this link Continua a leggere Event Soundline Serves Up Awesome Audio with RCF at Stuttgart Beer Fest The Cannstatter Wasen may well be one of the fairest of fairs and it is certainly among the world's biggest. Every year more than three million people come to enjoy a wealth of offerings extended by 320 exhibitors and caterers in and around the large beer tents. The Göckelesmaier tent, a historic venue with a rich heritage, holds over 3,800 people in its main seating area and VIP boxes. Measuring 70 by 42 meters, it treats audience to culinary delights and varied entertainment. All kinds of events and live acts figure prominently on the stage, including performances by famous bands and artists. A program as varied as this poses some daunting acoustical challenges. Stringent noise pollution regulations certainly do not make things easier. Soundline, a company from Untermeitingen, stepped up to develop and implement a very special solution for the tent. The greatest challenge was satisfying the demands of the venue's operator while covering different zones within the tent. Although this does not sound like much of a feat, the situation was tricky. For one, the PA would have to provide uniform SPL and coverage all across the main seating area at very different volumes dictated by the level of crowd noise. The volume for the VIP boxes would have to be individually adjustable by the head waiters to cater to the wishes of the guests in the boxes. Finally, it all had to be incorporated into a noise management plan required by the operator to ensure that the volume outside the tent would not exceed a mean level of 80db (A). So a great deal of planning effort was required to keep from jeopardizing the tent's operating permit. Once again, Soundline owner-operator Robert Reichle relied entirely on RCF to get the job done. Ease data are available for these systems. They were loaded to Ease and Ease Focus II to generate an accurate 3D simulation and compute the levels for the tent. The outcome provided the basis for the overall sound reinforcement plan, which was then submitted for approval. "The fact that we had Ease data available for all TT + speakers (RCF Touring & Theatre Series) made it so much easier to prepare the sound reinforcement plan and put it into action. We have been thoroughly satisfied RCF users for years now, and I knew straightaway that we would be able to work out a suitable concept with RCF products," says Robert (Robby) Reichle. Eight TTL33-A MKII enclosures were deployed for the front-of-house PA. Two TT1-A units served as a front-fill. Six each TTL31-A MKIIs covered the sides, and six TTS-56As and six TTS 36-As were configured in a cardioid set-up. The VIP boxes were equipped with TT08-As and TT052-As. "It all worked wonderfully. I was very much looking forward to how the Stihl Timber Sports Event would work out with 70HP chainsaws roaring away while speakers the presenters spoke and music was piped in. My expectations, which were very high, were exceeded by a considerable margin," adds Robert with a smile. Continua a leggere Event RCF conducts distributor meeting in Bali Following a successful Sonar meeting in Malaysia last year, RCF recently hosted a two-day meeting in Bali for its distributors in the region. 'We like to think that we're a big family and feel that these meetings help to strengthen our relationships,' explained RCF's Asian Pacific sales manager, Lars Yoshiyama. Distributors from as far afield as New Zealand and Japan came to Bali to better understand the latest RCF technologies and products, including the TT+, Media and Acustica loudspeakers, Ayra monitors, IPS amplifiers, Forum conferencing solutions, RDNet 2.0 software, together with the digital AX/MX matrix and DXT evacuation systems. The new Livepad mixers on display at the Hotel Magani certainly took the eye of all those who attended. The four new models represent a new market for RCF and fill a much-needed gap in its product catalogue as a complete solution provider in addition to providing increased brand visibility. The aggressively priced LivePad mixers feature USB interfaces, three-band equalisers, 99 pre-sets, 4-6 microphone inputs in addition to an MP3 recorder, Bluetooth and Player cards. 'By having full control of the signal chain, the LivePad mixers are compatible to our other products and are more dedicated to our speaker designs,' commented sales director Alberto Ruozzi. Mr Yoshiyama shed further light into the investment taken by RCF in hosting such an event. 'Sales increased by over 30 per cent in the region last year, so we need to work more closely with our partners. You cannot really achieve that during a trade show such as Frankfurt Pro Light + Sound. On one hand, it is good for us as a manufacturer to spend two days explaining our products in greater detail, but on the other hand it is equally important for us to better understand how their markets work. At the same time, we encourage group discussions between different partners in a relaxed setting in which they can share their experiences and learn from one another. For example, some partners are stronger in the live than the fixed installation markets, so they can relate to one another and learn from each other's experiences.' Following the first day's activities, the delegates spent the evening on a sunset cruise off the Bali coast. Continua a leggere Event Ligabue sul palco dell'Arena con RCF "Nell'anno del Centenario del Festival lirico mi hanno invitato all'Arena per un'altra esperienza con l'orchestra... impossibile dire di no". Con queste parole il rocker reggiano Luciano Ligabue ha calcato il palcoscenico più prestigioso d'Italia per sei magiche serate live. E per farlo ha scelto un compagno di viaggio non solo conterraneo, ma anche concittadino: RCF, l'azienda reggiana con sede a Mancasale (RE), che si è occupata di amplificare la musica del Liga per tutta la durata dell'evento scaligero, nella splendida cornice dell'Arena. L'evento ha avuto inizio lunedì 16 settembre e, come c'era da aspettarsi, lo show è stato un vero trionfo. Il Liga sale sul palco assieme alla Simphony Orchestra diretta da Marco Sabiu e, dopo pochi minuti, anche la band si mette in primo piano assieme all'artista. L'impatto con il pubblico è immediato e la musica del Liga travolge l'arena. "Il nostro obbiettivo è stato ampiamente raggiunto" spiegano i tecnici di RCF "abbiamo studiato a lungo come sviluppare la configurazione ideale che potesse far sì che la musica raggiungesse anche lo spettatore più lontano dal palcoscenico con la stessa energia, la stessa intensità e la stessa qualità audio." Ognuno dei 64 elementi della Symphony Orchestra poteva vantare una straordinaria presenza sonora e tutti gli strumenti potevano essere distinti nei minimi dettagli con estrema chiarezza e precisione. Lo stesso discorso vale per la voce del Liga: distinta e chiara durante le canzoni e di estrema limpidezza e comprensibilità durante gli intermezzi di parlato. RCF si è presentata in Arena con un Live Equipment di tutto rispetto e il risultato lo dimostra. Per la copertura sonora del front field sono stati utilizzati due line array da 18 moduli TTL55-A e due line array da 8 TTL 36-AS, il tutto rinforzato da 18 subwoofers TTS56-A in configurazione cardioide. Inoltre, due array da 10 moduli TTL-55A sono stati dedicati alla copertura delle zone più laterali rispetto al palco e 6 moduli TTL 33-A, appoggiati al palcoscenico, contribuivano a dirigere il suono in direzione della platea. Per la copertura sonora sul palco sono stati scelti 3 moduli TTL33-A e 2 Sub TTS28-A per ogni lato. In più, 4 stage monitor TT45-SMA erano dedicati esclusivamente al monitoraggio per l'artista. Il sistema principale e' stato controllato tramite RDNet, la rete proprietaria di RCF. "RDNet ci ha permesso di settare il sistema in brevissimo tempo" afferma un tecnico del suono di RCF "Mi sono spostato all'interno dell'arena con il mio laptop per dettare tutti i parametri e l'equalizzazione di ogni singolo speaker. In questo modo ho potuto compensare l'acustica dell'ambiente per realizzare una sonorità complessiva creata ad hoc per l'Arena". GUARDA IL VIDEO DELLE INTERVISTE SUL NOSTRO CANALE YOUTUBE Continua a leggere Event TTL55-A a big hit with DJ's as Ultra Festival comes to Croatia This summer's Ultra Europe Festival in Croatia saw a massive show of strength from RCF's flagship TT+ line array system. Zagreb-based production company, Promo Logistika provided a mighty 72 of the high premium TTL55-A and 42 TTS56 subs — more than enough muscle and rumble to satisfy the stream of international DJ's performing on the main stage. The global event itself took place in Europe for the first time over the first two days at the Poljud Stadium in Split, with 40 DJ's appearing on three stages, before relocating to Hvar Island for the final VIP day with a single stage by the pool of the Hotel Amfora. With 35,000 people attending each of the first two days, the event will now remain exclusively in Croatia for the next five years under the licence of Ultra Miami. With wide experience in technical production for major events, concerts and festivals — such as Big Beach, Umagination and Discotheque Riva — Promo Logistika were entrusted with providing the technical infrastructure. "We were very proud to be involved," stated director, Zoran Biškupić, whose company was working under the technical supervision and guidelines of the Ultra Miami production director. "We proposed RCF to the technical director who immediately approved, and they were more than happy with how the system sounded." Promo Logistika has been steadily building up its RCF inventory over a four year period — but such was the requirement at this event that Audax Audio in Germany also assisted from their own stock. The speakers were designed into two main L/R hangs of 18 TTL55-A, with eight further elements on each side of the stage as outfills. Two delay towers were set further down the field, each with ten TTL55-A enclosures. The subs were positioned in a straight line in pairs (at 2 meter distance) and were electronically curved through RDNet, in order to control the directivity and widen the coverage. In addition, the DJ's were well serviced with reference monitoring in the shape of four HDL 20-A's and two HDL 18-AS subs per side. In conclusion, Zoran said, "Everyone was satisfied with the sound, and the technical director told us the system delivered more than he had expected." "For us the advantages of the TTL55-A were that the system was easy to assemble, it produced a really good output and offered great control through RDNet, RCF's dedicated, integrated networking board." "We were very proud to have been owners of this RCF sound system and since the event have been suggesting this solution to all our clients and partners who are engaged in holding large-scale events and festivals." Continua a leggere Installation Dortmund Stadium goes active with RCF As the largest football stadium in the German Bundesliga, with a capacity of over 80,000, Signal Iduna Park — home of Borussia Dortmund (BVB) — recently sanctioned a radical upgrade to its public address system. Their aim was to achieve higher intelligibility, even pattern control (with extended low frequency capability) and unobscured sightlines — but most importantly to link the voice evacuation and stand systems into a unified network, that could be monitored, error- and health-checked remotely. The solution was provided by RCF. The deployment of 14 RCF clusters of 14 TTL33-A MKII line array elements (with a TTS26-A sub at the base of each), will futureproof the famous stadium for decades to come. But the most remarkable aspect is that this is an entirely active solution, wrapped around the beams to keep the sightlines intact. Loaded with RCF's proprietary RDNet DSP and additional electronics for monitoring it is this inherent software that has been programmed to integrate the new PA/VA evacuation system — thereby fulfilling the EN 60849 standard for performance requirements. Continua a leggere Installation RCF adds to L.A. nightlife scene at No Vacancy In Hollywood, entrepreneurial brothers Jonnie and Mark Houston are reinventing the nightlife scene from bottle service nightclubs to cocktail-focused themed venues. They currently operate a number of nightspots including the Cuban rum bar-themed La Descarga, the atmospheric Paris-themed Pour Vous and the Hollywood Piano Bar. Their latest incarnation is No Vacancy (1727 Hudson Av., Los Angeles, California), paying homage to Old Hollywood with a historic renovation of what the bar once was – a Victorian period house built in the early 1900s. While other venue concepts have been inspired by trips abroad, No Vacancy is closer to the hearts of the twin brothers who grew up in the neighborhood. "We restored the house as much as we could and brought it back to life with every little detail from the knobs to the antique wallpapers from the 1930s," notes brother Mark in a recent interview. "The redesign and restoration was a history lesson of LA and its culture throughout the years. It feels like you walked into Old Hollywood with classic cocktails and old-school entertainment, incorporating a wire walked and tight rope act." When creating a club concept, the Houston brothers strive to create an experience. They reach out in their designs to provide a cultural sophistication creating, "a vibe and an experience," says Houston, "which incorporates design, a great cocktail program and entertainment that take you out of your everyday life." To accomplish the fusion of audio and architecture, they called on Los Angeles-based Solid Design Audio, who had worked with the twin brothers previously on their Pour Vous club. "This year the Houston brothers gave us a little more freedom to create a sound design to match what they felt would become their signature venue, and as a result ours as well," says Solid Design Audio principal Phillip Jordan. "This is an install we can be proud of." Jordan opted to integrate the small-profile RCF TT051A active speakers, coupled with the small footprint of the S8015 subwoofers which allowed them to easily conceal the speakers. "RCF's excellent design quality appealed to the client and the TT Series product cannot be matched for sound quality at any size," says Jordan speaking of the design consciousness of eliminating the unsightliness of loudspeakers in the venue while still providing the foreground audio ambience. "We wanted a surface mount speaker that with the low ceiling would not be visually obvious, but would still be intelligible and loud yet allow listeners to still be able to talk to each other." Jordan notes, "The TT051A with DSP processing can accommodate the veering styles of DJs and handle whatever you put through it. What is amazing about the TT051A is the 5 ½" two-way cabinet it able to produce frequencies down to 65 Hz." And with the low-profile footprint of the S8015 (a 15" bass reflex subwoofer that's only 12" high), "by cutting into the seating we were able to make the sub virtually disappear into the design and at the same time create an impressive warm punch". The system design includes an Ashly 24.24 zone system with sequenced Furman ASD120 power distribution. Each zone can be sourced by four DJ input locations. And each area – outside, upstairs bar, downstairs bar and dance floor – can be controlled independently. Power distribution allows the bar manager to sequentially activate each zone dependent on the use of the venue on any given night. Solid Design Audio is a team of designers and sound engineers who have become known for their focus on quality, design, creativity and precision in their club designs. The Pour Vous project they completed last year was voted one of the 10 best new bars in the U.S. by the CNN Eatocracy blog site. Located in the center of the new cultural revolution for quality design in venues sweeping the country, the design and integration company is at the forefront of nightlife venue engineering. More info on www.sodaaudio.com and novacancyla.com Continua a leggere Pagina 26 di 51 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 — 10 Items per Page Mostrati 251 - 260 su 509 risultati. ← Primo Precedente Successivo Ultimo →


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// Poll closes on December 14th just in time for the 50th episode celebration. Vote for your favorite episode below.
Episode #18: Song Discovery Creative Conference – Ian Morgan Cron, David L. Ward, Jeff Bourque, and Craig Adams
Episode #1: Pilot0%
Episode #2: Rick Lee James0%
Episode # 3: Musician Daniel Dye0%
Episode #4: Pastor Mathew Cole and Super Hero – Superman0%
Episode #5: Author of "The Devil Wears Nada" – Dr. Tripp York0%
Episode #6: Kyle Northrop of Three Pasty Nerds Podcast0%
Episode #7: Brandon Sipes, President of Re-Frame.0%
Episode #8: Multi-Award Winning Musician and Author Michael Card0%
Episode #9: Author, Rock Star, Teacher and Theologian Dr. Brannon Hancock.0%
Episode #10: Musician and Author Andrew Peterson0%
Episode # 11: Musician and Author Fred Heumann0%
Episode #12: Musician: Eric Vinson0%
Episode #13: The Worship Team0%
Episode # 14: Pastor Brian Zahnd – Author of the book, "Unconditional?"0%
Episode #15: Musician Sara Groves0%
Episode #16: Phil Sillas of Worship Leader Magazine's Song Discove0%
Episode #17: Musician Jason Gray0%
Episode #18: Song Discovery Creative Conference – Ian Morgan Cron, David L. Ward, Jeff Bourque, and Craig Adams0%
Episode #19: Musician Andrew Osenga – Leonard The Lonely Astronaut0%
Episode #20: Hipster Christianity Author – Brett McCracken0%
Episode #21: Gregory Voiles – Theologian Avengers Assemble Part 10%
Episode #22: Matthew Cole – Theologian Avengers Assemble Part 20%
Wild Goose Festival Bonus Episode: Gareth Higgins0%
Episode #23: Pastor David Black – Soma Community Church0%
Episode #24: Dr. Randy L. James – Author: Unraveling the Revelation0%
Episode #25: Dr. David G. Myers – Co-Author: What God Has Joined Together0%
Episode #26: Music Industry Professional Cindy Wilt Colville0%
Episode #27: Jon Finney and Out Of Truth Records0%
Episode #28: Mark Thompson and Mission To The World in Fairmont West Virginia.0%
Episode #29: Army Chaplain Rich Young0%
Episode #30: Musician and Pastor Scott Roley0%
Episode # 31: Pastor and Pleasing Pain Blogger Adam W. Powers0%
Episode #32: Ben Debono – The Dark Knight Rises0%
Episode #33: Musicians- Like a Child0%
Episode #34: Musician- Daniel Dye and the Madden Road Music Festival0%
Episode #35: Paul Darilek & Living Water International 0%
Episode #36: Rick Lee James LIVE on 100.7FM WEEC Christian Radio.0%
Episode 37: Musician Eddie Kirkland- Kings and Queens0%
Episode 38: Jeff Pinkleton and the Gathering0%
Episode 39: Author and Pastor Brian Zahnd – Beauty Will Save The World0%
Episodes 40 & 41: Going Catholic with Ben Debono0%
Episode 42: Rick Lee James Sermon0%
Episode 43: Cedarville University Worship Program Director Roger O'Neel0%
Episode 44: Author: Matt Litton, Holy Nomad, Mockingbird Parables0%
Episode 45: Author: Stephen Mansfield0%
Episodes 46-49: Rick Lee James Prayer Retreat Sermons0%
Create a poll like this


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I am very aware that I haven't posted an update here in a long while so I thought I'd provide a wee update on what I've been up to for the last month.
After a busy early summer of attending events August has seen me wearing my organiser hat. First up was Repository Fringe 2011, our annual unconference on all things repository which this year took place in Fringe Preview week in the Informatics building in George Square (or the Gilded Balloon/Assembley/BBC@Potterrow as the area is known in August). My role at Repository Fringe (this was my third) is to amplify the event and this year we went for a fairly successful blend of liveblogging, a very busy #rfringe11 hashtag, and a Flickr group for any attendee to submit images to. We have also uploaded all the presentations that we can on SlideShare (these are also embedded on our new Presentations page) and are adding video recordings to our YouTube channel over the next few weeks.
This year we had a few new tools to try out for RepoFringe. We weren't streaming video from our filming team this year but we decided it was worth trialling use of UStream for this purpose. It wasn't ideal but it did allow those not attending in person to get a sense of what was going on particularly on the workshop day where we hadn't planned to film presentations. A definite learning experience although it seemed to be a compatibility glitch with our netbook that caused more issues than UStream itself.
I also experimented with the new(ish) EDINA Flip Camera to grab short highlights such as this live demo from Dave Tarrant of Southampton University showing off instant deposit via a Microsoft Kinect:
The Flip was great for capturing things quickly and easily, the qulaity is good and it's super portable but a few things are frustrating: it has to be charged via USB which takes longer than the resultant battery time; you are limited to 90mins recording; it works best as a static camera but is very small so it is not wildly sturdy when on tripods.
Just a few days after Repository Fringe – and using many of the same amplifying tools – came the first JISC GECO event on Open Source Geo & Health and hosted at Edinburgh Napier University's Merchiston Campus. I was live-blogging once again and the event included a hard to capture but very fun to take part in Comob Net workshop led by Chris Speed and using the Comob Net app on a variety of iPhones and iPads to draw virtual shapes on the landscape. It led to anarchic crowd control issues – what to do when one group walks off too far and fails to appear on schedule? – but was hugely engaging.
After a week off – more on that in a blog post to follow – we had a further GECO event booked, this one in partnership with DevCSI which is, as an aside, a wonderful programme of events and projects to encourage developers in academia to be creative, to network, to experiment and feel valued. The Open Mapping Workshop preceded the first ever OpenStreetMap State of the Map Scotland event and was about providing support and encouragement to those wanting to use open source mapping tools. Again we amplified the day (live blog post here) but as this event took place in quite a small room (the Electron Club at the Centre for Contemporary Art in Glasgow) there were a few issues with tripping over each other, finding a good place for the camera etc. Thankfully I'd taken along a Zoom recorder and the audio capture was a lot more successful than the videoing.
This week I've found myself involved in organising yet another event, this time it is part of Social Media Week Glasgow, a week long series of free events on all aspects of Social Media. If you haven't already heard about this you should take a look at the website. If you are outside Scotland's Central belt keep an eye on the website for streaming from events and those taking place in 11 other global cities between 19th and 23rd September.
The event I'm helping to organise is a joint event between EDINA and Edinburgh Beltane Beacon for Public Engagement focusing on social media in academia and particularly social media for public engagement. You can read more (and book a space) on our event page (some of the details on which will be confirmed shortly).
On a related note there are a few other Interesting Upcoming Social Media Events that I wanted to give a wee shout out to:
- Edinburgh Beltane Engaging Scotland Conference – Monday 20th September 2011
- ScotGovCamp & Hackday – Saturday 24th September 2011


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International Pop Overthrow started its 2010 tour of Chicago last Thursday at The Abbey, and now there are just three days left to catch one of these multi-act showcases. The action moves back to Red Line Tap tonight. All acts are local except as noted.
Larry O. Dean's power pop credentials include time spent with the clever and catchy Post Office. A poet and artist as well as a musician, he brought a light, comedic touch to Fun With A Purpose, his latest CD with The Injured Parties. Look for Dean to perform some engaging musical portraits when the band opens tonight's festivities at 8:00PM.
Milwaukee natives Certain Stars add biting lyrics to garage rock songs like "You're A Caution" and "highschoolalloveragain." The band released the five-song EP Wired For Sound in 2007 and the full length Times Like These Call For Tambourines in 2004.
Greg Pope comes from Nashville, Tennessee, and plays irresistibly melodic pop songs like "Fall Into Your Arms" and "The Only Thing I've Got" that evoke the British Invasion days of The Kinks with layered vocals and chiming guitars. He'll have two critically acclaimed CDs, Popmonster and Pete, to draw from when he takes the stage at 9:00PM.
Taking its name from one of the Hamburg clubs The Beatles played back in their earliest days, Kaiserkeller specializes in raw but catchy tunes like "Faces" and "Flower Hill." The band lists itself as "undiscovered" on its MySpace page, but hopefully that won't be the case for long.
Eric Howell mixes elements of Americana music into his energetic mainstream rock, but can also delve into classic power pop on tunes like the satirical "Wubby Station." He tends to rotate members in and out of his band The Implants, and he's worked with some of Chicago's better musicians over the years. Speaking of years, Howell has made a funny promo clip with special guests explaining how long it took to complete his Greatest Hitch CD. The audience will hear the results of that quest tonight at Red Line Tap.
Multi-instrumentalist Andy Stone isn't a lead vocalist, so he recruited people like Tom Godsman, Phil Angotti, Mike Przygoda, and Danny Malone to sing on his You Don't See Many Of These Nowadays and In The Coffee Shop, When CDs. Stone's well-crafted compositions recall the mid-1960s with light arrangements and layered vocals. It should be interesting to see who he'll have on stage with him for tonight's gig.
You have to like a band that titles its latest CD, Welcome To My End Of The Rope. Tonight's headline act Missile exudes an offbeat sense of humor on guitar-fueled garage rock tunes like "Real Job" and "Greased Slide To Hell." Singer-guitarist Don puts across the funny lyrics with a brash attitude while drummer Jeff and bassist Josh join in on backup vocals.
IPO kicks off the weekend tomorrow night by returning to Bird's Nest with a seven act lineup that includes headliners The Webstirs. Note: there are two showcases at The Abbey on Saturday; the first starting at 1:00PM and the second starting at 9:00PM. Be sure to check out International Pop Overthrow before it moves on to Milwaukee.


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CDC: 10 more people have fungal infections linked to Framingham pharmacy
Ten more people have fungal meningitis linked to injectable steroids produced at a Framingham pharmacy, bringing the total to 304, the Centers for Disease Control and Prevention announced Tuesday. Four others treated with the steroids have peripheral joint infections. No new deaths were reported.
The steroid, methylprednisolone acetate produced at New England Compounding Center, has been blamed to date for 23 deaths in seven states. Federal health officials have said as many as 14,000 people may have been exposed to the tainted drugs between May 21 and Sept. 26, when they were recalled by the company.
The pharmacy and a related company with common ownership, Ameridose, are under scrutiny from state and federal investigators.
Pharmacy Board records released Monday by the state detailed complaints against New England Compounding dating to 1999. The chief executive of a firm the board enlisted in 2006 to review operations of the pharmacy was later convicted of fraud, the Globe reported Tuesday.
One of the new infections was in Georgia, making it the 17th state with infections linked to the pharmacy. Other cases announced Tuesday were in Florida, Michigan, New Jersey, and Tennessee. There were new reports in New Hampshire, which has 10 cases and is the only New England state with reported infections. None of the tainted steroid is thought to have been distributed to Massachusetts doctors, clinics or hospitals.
Be civil. Be kind.Read our full community guidelines.


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DWTS4 – Randall's Costume Retrospective, Week 2
First of all, thanks to all of you for such a great response on Randall's Costume Retrospective from week 1 of season 4! Glad everyone is enjoying his commentary as much as I am 😀 Now let's see what he has to say about the costumes from week 2, shall we?
Heather's costume: "This black/green pants suit was created in England and was such a fun costume to dance the mambo. The circular bell bottoms were flying all over the place, and accentuated all of the intricate footwork that Heather did."
*photo courtesy ABC/Carol Kaelson
Billy Ray & Karina's costumes: "Dancing to "Ring of Fire", Billy Ray really wanted to pay tribute to Johnny Cash. We embellished the back of his jacket with a completely rhinestone-encrusted guitar, quite the vintage country western look of that time period. To this day it is one of my favorite men's costumes. And Karina's costume had all those firey red rhinestones totally encrusting her bodice, along with that cute vintage June Carter Cash skirt, with a ballroom flare to it. Quite the perfect couple coordinating their costumes with such a great song."
*photos courtesy ABC/Carol Kaelson
Ian & Cheryl's costumes: "Cheryl's asymmetrical panel skirt w/slits really showed off some really cool Quicktep moves and Ian's sleeveless jacket w/coordinating color shirt was a great finish to the couple's look. Cheryl's costume was trimmed out in "Volcano" colored stones which has about 6 colors showing, depending on how the light hits it. Cheryl has such a curvy and sexy body and this dress really capitalized on showing off her fantastic curves."
*photos courtesy ABC/Carol Kaelson
Apolo & Julianne's costumes: "Julianne's pink quickstep gown is still such a memorable gown. I still have people commenting on it, after all these years. I think the combination of the fringe skirt overlayed on top of one layer of sheer silk chiffon was a first, and it really showed off some terrific choreography of Julianne's. I am so glad that Apolo was game to wear the gray tails suit, as it was a great look with Julianne's pink."
*photos courtesy ABC/Carol Kaelson
John & Edyta's costumes: "The shaded (emerald green to mint green) silk satin ballgown was quite nude for a ballgown look, but who else but Edyta pulls off such a look (consistently)?! Even with the chiffon floater (bat wing), she was able to control it so that it didn't get in John's way when they were dancing (for the most part!). And John looks sensational in his classic white tie and tails."
*photos courtesy ABC/Carol Kaelson
Kym's costume: "During the dress rehearsal, Kym stepped in the hemline of her gown, which meant that in the (less than 1 ½ hour) turn around from dress rehearsal to LIVE show time, we had to shorten the skirt a couple of inches – which meant that we had to RIP OFF yards and yards (!) of paillette beaded trim on the hemline, shorten the skirt about 2" and RESTITCH the beaded trim back on! I have to say that we were literally sweating bullets trying to make that happen before we went live! I still get a hot flash every time I think about that dress!"
*photos courtesy ABC/Carol Kaelson
Shandi's costume: "I sure wish I could take the credit for Shandi looking so INCREDIBLE, but honestly I have to say……she comes that way! That's the way she looks all of the time! Tall and incredibly curvy and sexy. I just did a little "window dressing" and called it a costume! Wow!!"
*photo courtesy ABC/Carol Kaelson
Wow! Kym sure knows how to give Randall a heart attack, huh? 😉 Be sure to tune in next week when Randall gives his commentary on the costumes from weeks 3 & 4, which air this Saturday starting at 6 PM EST on GSN. Need more Randall between now and then? Check out his website, or holler at him on his Facebook page 🙂


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HARRISBURG, Pa. (AP) — Eleven former Pennsylvania National Guard armories and a former firing range are being put up for sale.
The Legislature passed the authorizing legislation unanimously and Gov. Tom Corbett's office said Tuesday he plans to sign it.
Up for sale are armories in the counties of Blair, Centre, Columbia, Elk, Franklin, Huntingdon, Lackawanna, Lancaster, McKean and Northumberland, as well as a weekend training site in Elk County used mainly for target practice.
The state Department of Military and Veterans Affairs says the facilities are appraised at nearly $6 million. The department says they no longer have a military purpose and that utilities are costing taxpayers a quarter-million dollars a year.
Prospective buyers will pay a discounted price in exchange for preserving the exterior facades of the buildings for 25 years.
(© Copyright 2013 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)


text: Borrowing regulations Borrowing regulations of the Library of the University of St.Gallen Loan period and renewal modalities The loan period is fixed for 14 calendar days. After expiry of the loan period of 14 days*, the loan period will be automatically extended by a further 14 days as long as no hold requests have been placed on this particular document. If a hold request has been placed, the document will be recalled by e-mail/letter after the end of each 14-day period. The maximum loan period is 182 days (= c. 6 months). After expiration of this loan period the document has to be returned to the library; a further extension is no longer possible. Document have to be returned to the Library and then can be loaned again. Disease may only be accepted as an excuse for late return by giving medical evidence. A maximum of 50 documents may be borrowed. * refers to calendar days. Recalls When a hold request has been placed on a document, a recall will be initiated one day after expiration of the loan period or the renewed loan period of 14 days. Borrowers commit themselves to return documents within the 10 days waiting period. This applies also to any periods when they are absent. Documents can also be returned by post. The return date shall be the date of the receipt of the document in the Library. Users are liable for late postal delivery, damage or loss. Reminder / Overdue Notices As soon as the loan period is exceeded, the following reminders and overdue notices are sent: Reminder E-mail or letter 1 day after expiration of the loan period free of charge 1st overdue notice E-mail or letter 10 calendar days after expiration of the loan period Fr. 10.- per document 2nd overdue notice E-mail or letter after a further 10 calendar days + Fr. 10.- per document 3rd overdue notice registered letter with threat of further (legal) action (exclusion of Library use) + blocking of the user account after a further 10 calendar days + Fr. 15.- per document Reminders or overdue notices (by e-mail or letter) which were not received will not be accepted as justification for late returns. The due date can be checked in the borrower's user account in the library catalogue online at any time. Address and email information has to be reviewed and updated in the user account. Circulation Restrictions As non-circulating stock, the following items are excluded from circulation: Single issues and bound volumes of journals Loose-leaf publications Archival copies of HSG doctoral dissertations Archival collection (location "Archive") Reference books (marked with a green dot, item status "library use") In urgent cases, the following items may be borrowed from one quarter of an hour before closing until one quarter of an hour after opening of the library: Reference books (marked with a green dot, item status "library use") Bound volumes of journals


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MONTREAL, July 16 (UPI) -- Pamela Anderson flew to Montreal, Canada, for the unveiling of her new animal rights ad, but Canadian officials banned the "sexist" campaign.
People for the Ethical Treatment of Animals said Anderson flew out to Montreal to unveil the ad campaign, which features the 43-year-old sex icon with parts of her body labeled like a butcher's diagram with the caption "All Animals Have the Same Parts," USA Today reported Friday.
However, PETA told the New York Daily News that Montreal officials rejected the ad campaign Thursday.
"It is not so much controversial, as it goes against all principles public organizations are fighting for in the everlasting battle of equality between men and women," a Montreal official told PETA in an e-mail.
PETA Senior Vice President Dan Mathews accused Montreal officials of "confusing 'sexy' with 'sexist.'"
"In a city that is known for its exotic dancing and for being progressive and edgy, how sad that a woman would be banned from using her own body in a political protest over the suffering of cows and chickens," Anderson said in a statement. "In some parts of the world, women are forced to cover their whole bodies with burqas -- is that next? I didn't think that Canada would be so puritanical."


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Throw out the formalities when Lewisville and Chester get together, that's what I always say. The South Carolina schools met for a women's soccer match Monday evening, and it ended with the police being called. That New Mexico-BYU game has nothing on this one.
At one point, a Chester player tripped up Annette McCullogh, an 18-year-old player for Lewisville. The referee said afterward the contact was "incidental," but McCullogh took offense, dragging her opponent to the ground by the hair and pummeling her until physically pulled off. Sheriff's deputies responded to the incident, and McCullogh will be charged with simple assault.
The unnamed victim was not seriously injured, but her mother wants McCullogh prosecuted, saying "I think it is nonsense that girls can't come and play soccer without getting assaulted."
H/T Dean


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Golf Company's $1.5 Million Giveaway Far From a Hole in One
Free Book Preview Ultimate Guide to Facebook Advertising
Callaway Golf is engaged in a new promotion where if you go out and try out one of their Big Bertha clubs at a participating retailer, you have a chance to win Phil Mickelson's payday at Pinehurst, which could be as much as $1.5 million.
While the $1.5 million potential prize makes for a splashy headline, it's another glaring example of how companies miss the mark on marketing and customer loyalty efforts.
Golf as an industry has been facing growth challenges, so for Callaway to increase its sales, it needs to either sell more to existing golf enthusiasts or find a way to convert new people to the hobby of golf. A one-off prize promotion doesn't really do the latter, so they should concentrate on the former.
Getting golfers to try out the Big Bertha is a good strategy, because it puts the club into the enthusiast's hands. However, what they didn't ask themselves -- or perhaps kidded themselves about the response -- is whether one chance to win some money which might be up to $1.5 million would be enough to get a golfer's attention? The answer is, not likely.
Related: Want to Build Loyalty? Remember, Everyone Loves Free Stuff.
Instead of one big $1.5 million prize, Callaway should have broken that up into several hundred or even a thousand "priceless" prizes that appeal directly to their core target audience. They could spend the same money and offer a round of golf, a golf lesson on how to use the Big Bertha or a VIP dinner with Phil Mickelson instead. With improved chances to win and a prize experience that really resonates with the core audience that reinforces the brand, those types of promotions would have been much more effective.
The goal of any marketing promotion -- for large companies or small -- should not be participation in the contest, number of "likes" or some other advertising metric. The goal should be to drive revenue and customer loyalty (also, to drive revenue!). It does Callaway no good if people who have no interest in golf come out just to enter the contest. Millions of people participated in Warren Buffett's billion dollar NCAA bracket challenge. How many of those bought insurance from the sponsoring company? Can you even name the sponsoring company without looking?
Going big doesn't beat being relevant.
As an entrepreneur, it's your job to put yourself in your customers' shoes and to think about what will create the best long-term relationship and short-term call to action with and from them. That's the real growth driver.
Related: Lure Teetering Customers With Digital Coupons (Infographic)