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Everyone knows organic is better, right? The same is true of the traffic you drive to your website. Learning how to drive traffic to your site organically can save a large chunk of your marketing budget for more effective processes.
A lot of little details go into your website, so pulling organic, unpaid traffic to your business is very beneficial. The first step in attracting organic traffic is by using proper keyword research to create compelling meta descriptions and everything in between.
There are several methods of driving traffic to your site. The primary three you'll hear about are Pay Per Click Ads (PPC), Direct Traffic, and Organic Traffic. The end goal of your online presence is to educate consumers about your products or services. In addition, you also want to provide a platform to convert their visit into a sale.
Pay per click ads is a common type of advertisement. These are the banner ads you see on the side of your webpages, social media, or that pop-up when you're browsing online. You pay to put these in front of potential customers and pay per click through to your website.
This method uses catchy visuals and almost always depends on a memorable landing page capturing their information for you to follow up with them. Some businesses have automated this system to follow them online with similar ads. However, as soon as someone installs a pop-up blocker on their browser, those ads disappear from their view.
Direct traffic is when a person pulls your website directly from a shared link, a business card, or a similar resource. When they open their browser, they type in the address and are dropped straight onto your business webpage.
You pay for this resource through your marketing materials. You print your website on your business cards, pamphlets, brochures, the side of your truck, or whatever other methods you use to publish your web address. While direct traffic is great, you need to learn how to drive traffic to your website without paying for ads or only relying on direct traffic sources.
Our bread and butter are in organic traffic. Learning how to drive natural organic traffic to your website will save you money and build your customer base for years to come. You'll use a combination of high-quality keyword research, proper on-page SEO, use of correct language, avoiding passive voice, errors, and staying relevant.
This method is more than just researching high volume keywords and sprinkling them like confetti. It's creating quality content that hooks readers and moves them through the purchase funnel. When someone searches for a keyword on Google, Yahoo, or Bing, they'll be given a mix of organic SEO prioritized sites and paid ads. You want to be part of that organic SEO set to make the best of your marketing dollars. Organic traffic is a great way to learn how to drive traffic to your website.
With blogs and articles for your business, it's critically important to maintain relevant, accurate, easy to understand, and quality content. That means that every word packs a punch and moves your readers toward your end goal.
Knowing the keywords that your customers are using to find you and similar companies is helpful. However, knowing where to put them and how to use them is even more critical. Google and other search engines are constantly shifting their algorithms. Decorating content with high volume keywords used to work, but not so much anymore. Businesses who do this have fallen out of fashion and off of the first page and need to learn how to drive traffic to their website.
Further, using tools such as backlinks will help more than confetti keywords ever will. Learning how to use the tools can be intimidating, but without the knowledge, you are unlikely to see the results you're looking for.
Bing and Yahoo belong to the same parent company and hold approximately 30% of the market share of search engine use. In comparison, Google carries 65% of the market share. You'll want to stay on top of Google's search algorithms because they are the industry base for other search engines.
With ALYKY, our writers, researchers, and editors pursue education and training with every new shift in the algorithm. We hire writers and editors that have proven their skills in the business writing field. Our researchers look at active keywords for your business industry and keep an eye on the tactics that similar businesses are successfully using to pull in organic traffic.
Our researchers work hard to keep your keywords at the top of the internet, while the writers use that research to create content worthy of sharing. Every article also receives a full edit for grammar, punctuation, voice, and accuracy. Every piece of content that graces your website is honed and sculpted by a team of marketing professionals. We know how to drive traffic to your website with paying for ads, or without. And to be blunt- we prefer without paying for ads.
When you run a SWOT analysis, sometimes it's hard to pinpoint your buyer's intent. Your business Strengths, Weaknesses, Opportunities, and Threats will help you figure out why people are searching for products and services in your industry.
A buyer doesn't typically jump online and search for random things. Usually, there's a triggering event or conversation that brings your item or service to mind. They saw a commercial, or a friend reminded them they need to replace something. Maybe it's a seasonal holiday or a yearly event they need to prepare for.
Having content that convinces a buyer of their intent will help you and your business move that customer from looker to customer. If your blog content is relevant and valuable, your customers will trust your input on the topic. With their trust, they're more likely to feel confident in their purchase. This is one of the most important things when it comes to learning how to drive traffic to your website. You need to consider buyer intent.
You can put hours into researching the newest Google algorithm. Or, you can hire a team of professionals to do the research for you. You're good at your job, but you can only wear so many hats. Please send us an email at ALYKY to discuss our services, and to participate in a marketing audit.
We invite you to partner with our team to build up a strong and lasting online presence for your business. We look forward to working withing you while you learn how to drive traffic to your website.
Some people in the digital marketing industry have sounded the death knell for ebooks recently. But respectfully, they are wrong. Ebooks, or electronic books, are a valuable tool in your marketing tool chest. They just need that extra special thing that all content needs, and if you lean in real close, I'll let you in on the secret. If you want to know how to write an ebook that sells, the secret is...it has to be good!
Boom. Mystery solved. Now that you know the secret sauce for creating a useful ebook, let's take a closer look at how to do it. Remember, the team at ALYKY will teach you how to write an Ebook but we can also just write it for you, too.
When it comes to creating content for your business, you have a lot of options:
Each of these serves a purpose, and each one can be valuable as part of your overall marketing strategy. Ebooks, in particular, are a great way to draw potential clients in for a closer look. Here are the steps to take as you craft your ebook.
This one seems like a no brainer. Unfortunately, many people start writing, with full enthusiasm, but without a precise topic. They just begin dumping words on the page. That's not how to write an EBook so we suggest picking a topic and sticking to it.
To choose a good topic, you need to find one that offers excellent value to the reader. It has to be enticing and worthwhile. After all, you likely will be asking someone to join your email list to get the ebook. So it has to be worth it for the interested party to give up their contact information.
There are many things to consider when it comes to picking a topic, but it's critical to make it useful to your potential customers. Here are some key components to keep in mind as you figure out how to write an ebook:
Keep your writing focused on something specific for your audience. An ebook is not the place to provide general information that they can get anywhere. This is the time to focus and offer unique information that demonstrates your authority on a subject. Your authoritativeness should help set you apart from your competition.
When selecting a topic for your ebook, make sure you don't tell the reader all the things you know. Remember. This offering is a teaser to draw potential clients to you. If you give them too much information, then they have no reason to continue working with you. Provide just enough to make them know that they need you.
What pain is the reader experiencing? What nugget of wisdom can you offer to help them solve some of that pain? Remember...not all of it! Make sure your ebook content helps the reader feel empowered to move forward in their journey.
This step is the simple one for those who are excited to share their ideas. Fill your ebook with excellent writing and carefully-curated content. Ideally, you want to have about 3000-5000 words. Ebooks are fantastic for times when you write a blog post and realize it's going to be too much for just an article. Expand on it, and you have an ebook ready to go.
As with any marketing materials, make sure what you offer here is edited, original content. It should have a layout that is easy for the reader to follow, so they stay engaged. And make sure you have high-quality legal-to-use photos included as well.
When ebooks first arrived on the scene, the PDF format was your only option. With the advent of cloud computing, however, you have many more choices when it comes to how people view your ebook. Today you can choose among:
For marketing purposes, a PDF that people can download is still the simplest way to offer your ebook. Most of the time, businesses send it in a welcome email once someone has joined their list.
Now that you understand how to write an ebook, you might wonder what you should do with it. Where do you post it? What purpose will it serve? How will it help you grow your business? So glad you asked.
Your new ebook is a valuable tool when used in these five ways.
Ebooks are fantastic for getting your product information out there. A well-crafted ebook will get your name and brand in front of more people. Position yourself as the authority in your field so that consumers know where to go when they need what you do.
The primary purpose of most ebooks is to have potential clients join your email list. Even in the age of Instagram, Twitter, and Facebook, email marketing is crucial. In fact, email campaigns are up to 40 times more successful than social media when it comes to acquiring new customers.
Adding to your list is one of the most valuable things you can do to grow your business. An ebook offering in exchange for joining your email group is worth its weight in gold and should be high on your list of marketing priorities.
If you compete in a marketplace with complex products or hefty price tags, it is crucial to have some ebook content available. You need to provide clarity about what you offer and why a customer should choose you as the expert.
When questions arise during the sales process, it's wonderful to offer a deep dive in the form of your ebook. The more your prospects understand you, your service, and your expertise, the more likely they are to sign a contract.
Your ebook is a valuable commodity, so go ahead and monetize it. Not everyone will want to join your email list, but they can still buy the ebook. Don't let it sit there doing nothing. If you're going to learn how to write an Ebook, you might as well use it too. Since there are no printing costs with electronic books, you end up with pure profit outside of processing fees.
Let's face it. Content marketing for your business can feel overwhelming at times. There are so many pieces that entrepreneurs are supposed to pay attention to, and sometimes you might not know where to start.
An ebook is a simple way to add a valuable weapon to your marketing arsenal. You create it once and can use it in multiple areas. It's a highly efficient tool to use since you can offer it to clients, people you meet at networking events, or those who stop by your booth at a trade show. And once you see how simple and effective an ebook is, you might decide to make a new one each year or even more often.
If you are eager to get your ebook underway but would rather not do it yourself, then you are in the right place. Reach out to the content strategists at ALYKY today for a consultation to get your project started. You will love the results you get from taking this simple step.
It's the year 2020, and everyone has a website now. Having a website used to be a big deal, and it used to be enough for boosting your business. That is no longer the case. The online world is too massive and specialized for a mere website to compete on its own. Now, your site must include excellent content writing for it to serve you well.
Admittedly, content writing doesn't sound very exciting. It's a pretty humdrum phrase that makes people underestimate its value. Which is why we are lobbying for a name change to "Kick-ass Word Crafting." But until the world takes us up on that idea, we're stuck with content writing.
What it lacks in name pizazz, content writing makes up for in unbelievable value. When done correctly, it will grow your business. Competent, professional content writing is the secret sauce of the internet, so if you don't have it, you need it. If you do have it, make sure you keep it.
The content team at ALYKY has you covered for all your website word needs. If you'd like to hand this chore to our expert writers, give us a call, and we'll get started.
At its basic level, content writing means crafting the words that go on a website. That part is not complicated. But there are a lot of nuances and protocols that go into the job of writing content. And some people make distinctions between copywriting and content writing.
This type of writing focuses on persuasion and convincing the audience they need your product or service. It is more geared toward marketing purposes and is perfect for website pages and other marketing collateral.
Content writing tends to refer to blog posts and social media posts. It aims to educate and entertain more than traditional copywriting does.
Most people, however, use the two terms interchangeably. It doesn't matter which word you use, as long as you have the right type of content on the right page. Excellent, consistent content is critical to your website's success and, by extension, your company's success.
The scholar Hamza Yusuf said, "Don't ever diminish the power of words. Words move hearts, and hearts move limbs."
The words on your website can have that kind of power. With carefully-crafted content that matches your business brand and personality, you can move mountains for your company. Have you have been on the fence about adding blogs and other fresh content to your site? Consider these four critical things that good content can do for you.
Research is clear that the majority of consumers make purchasing decisions based on how much they trust the company. You cannot build up any trust if potential clients don't know who you are. Whether it's on static website pages or in blog posts, your site's content tells a story to your audience.
Excellent content writing allows you to connect with potential customers and explain who you are. Including photos and a few personal tidbits can go a long way to building engagement and trust. Consumers want to know who you are, not just what your business does.
Somewhere on your website, be sure to include all of the following:
For small businesses, in particular, high-quality content is crucial for sharing your story with the online world. You must have exceptional writing on your site to make this happen.
Google likes to keep it fresh. If you have a gorgeous website that you build and then never touch again, it won't perform well. Search engines reward updated, consistent content. Since you don't need to change your static website pages every week, this is where blog posts become critical.
Blogs provide the perfect avenue for offering new information, educational tips and tricks, or industry updates. Hiring an expert content writer to create consistent blog posts for your site is one of the best investments you can make. Within weeks, you will see higher rankings, lower bounce rates, and more consistent conversions. In short, excellent content writing can be a game-changer for your business.
There's no need to reinvent the wheel for each step of your marketing plan. When you commit to creating or outsourcing high-quality blog posts, you have an arsenal of content for other purposes. From one article, you can expand or shrink the amount of information to create:
Your time is highly valuable, so make good use of it. Get those top-notch blog posts and then double dip as needed to offer other forms of useful content. There is no reason to waste time making duplicate materials if you have excellent content ready to use.
If you have ever worked with or talked to a business coach, one of the first things they will do is ask you to identify your ideal client. Few business owners, if any, decide that their ideal client is someone with very little money to spend. No way! You want to attract clients and customers who need you and who see the value in purchasing your product or service.
When you invest in excellent content writing for your website, you position yourself to draw in perfect clients. You will show up online as the expert and trustworthy company they need, and they will want to work with you.
Consistent content writing is one of the toughest challenges for business owners. There can be a lot of obstacles in the way:
The best way to get started on a blog for your website is to take a lesson from a particular little shoe company and just do it. Don't overthink it when you are in the beginning stages. Consider what someone might type into a search engine when they are looking for what you offer. That's your starting point!
If you sell specialty salts, you could begin with something as simple as What Are Specialty Salts? Write an article that answers that question for your potential customers, and you are on your way to having content. Easy, right?
And remember to think outside the box when it comes to your blog articles. Not every post has to be specific to your business. Quirky holidays can be an excellent kickoff to a fun blog as long as you get some keywords and at least one call to action in there. Have fun with it!
And of course, the simplest way to create perfect, consistent content is to hire a content writing team. The expert writers and strategists at ALYKY can create precisely what you need for your website. When you hand over this project, you will have the time you need to focus on your company's success. Reach out today to get started.
Have you ever found yourself trying to figure out what all the fuss is about SEO content writing? Do you wonder if it is just another gimmick that doesn't matter to your business? Well, the truth is that in a world filled with quick-fix schemes, SEO copywriting is the real deal. Hiring a professional web content copywriter is one of the most important decisions you can make for your website.
How can we say that with such unabashed confidence? It is because SEO copywriters are skilled at the type of writing that matters online. And that is the critical thing right there. There is actually a specific type of writing that matters to the internet and the search engines.
If the words on your website don't make the search engines happy, then your site will not rank organically. You will find yourself continually spending valuable dollars on ads rather than just getting the words right.
If you already know that you are ready to hand over this critical piece of your marketing, the ALYKY team would love to chat with you. We can handle all the strategies for your site with our SEO copywriting services and more.
Bill Gates famously once said that "content is king." But now it is more accurate to say that "excellent content is king." Google wants excellent content.
Back in the olden days of the early 2000s, you could stuff keywords into your website and blog posts and call it good. Your site would rank, and you could move on with your day. But those days are long gone. Google and its brethren are smarter now. They want to reward quality content that is well-written and valuable to the user. And this is a good thing!
With its BERT update, Google ushered in the era of validating high-quality content. With more sophisticated nuances, the search engine rewards content that is excellent, effective, and well-suited to users.
Search engines seek out clues in your content that demonstrate your business or brand:
If the bots-that-be find your content to meet those criteria, your site is likely to achieve higher rankings in search engine results.
Google uses complex mathematical algorithms that gauge the effectiveness of your content, focusing on factors such as click-throughs and time spent viewing the page. The good news? Although the technology might sound complicated to many of us business owners, getting the right content is simple. You just need to find the best SEO copywriting service available.
So, how do you do that? How do you find the right SEO content writer to give your site the boost it deserves? So. Glad. You. Asked.
Now that you know how important it is to hire a great SEO copywriting service, let's look at the best way to do that. It will take a little time to find the right fit, but it is so worth it.
There are a lot of fish in the sea. Be choosy. Many companies profess to have high-quality SEO copywriters. But many of them are actually terrible.
Some great places to look for your own freelance writer (instead of going through agencies like ours) are:
Keep in mind that when you choose to work directly with a freelance writer you are also directly responsible for keeping track of them, editing their work, educating them with algorithm changes and SEO best practices, and much more. For those of you that don't have a heavy content load, these resources are perfect. For others with a heavier content load, it might be best to work with agencies like ours so we can manage the writers, and you can focus on your business.
You must shop around and do your due diligence when choosing someone to be responsible for your content writing. Cast a wide net when you start looking, and then narrow down the choices by asking these questions:
Before you get started with an excellent SEO copywriting firm, take some time to think about what you want to communicate on your website. Have a firm idea of your company's tone, brand, and personality. You need to be able to explain this to the writers and strategists before they can write well for you. If you don't have a brand voice yet, ask if they can help define your brand voice as a service. Here at ALYKY, we have helped many companies define their brand's voice.
Remember: an experienced SEO content writing expert can make everything on your website sound like you, just the way it should. In addition to writing for rankings, your team should be writing to attract, engage, and convert.
Once someone gets to your site, the words and other content must be effective in converting potential customers into paying ones. But if the writer doesn't know what your brand and tone and personality are, they can't provide the right content for you. So get that nailed down.
This tip can be a little tricky to navigate. Since content writers generally are ghostwriters, they usually aren't free to name their clients as referrals. But they should at least have writing samples to show you. And they may have clients who have given permission to use them for recommendations, so always ask.
Without consistent, high-performing content, your website is not serving you. It can't. And without professional copywriting help, you will find yourself spinning your marketing wheels and wasting your budget on ads as you try to boost your site.
An investment in content writing for SEO purposes is worth every penny for many reasons:
Now that you're ready to outsource this critical piece of your marketing, reach out to the team at ALYKY to get started. We are eager to help you and your business grow and thrive.
For most organizations, getting the sales and marketing departments on the same page can be a struggle. Each department is its own unique beast. (Managers are nodding their heads right now.) There should be a seamless relationship between the materials created to generate leads, and the people who use those leads to make sales. However, that is seldom the case. Lack of communication, unclear goals, and plain old inefficiencies can make for a bumpy process. So how do you close the gap between marketing and sales? You need sales enablement content.
It's time to create content that not only draws in potential clients but also instructs your sales team on the best way to close the deal. There is no point in generating all the leads if the sales department doesn't have the necessary information for finishing the sale.
Excellent communication and clear guidance from management are at the heart of all successful sales/marketing relationships. Mutual goals and established best practices go a long way toward connecting marketing and sales.
But eventually, you have to get the sales and marketing departments on the same page. Whenever possible, work to create high-converting sales enablement content that is both client-facing AND sales facing. These double-duty options will help your team bridge the gap between generating a lead and closing the deal.
Most marketing departments produce sales enabling content on an ongoing basis. The problem is, they aren't sharing it with the sales team, so the enabling doesn't happen.
The good news in this scenario is that the content likely already exists. It just needs to get into the right hands. And if it doesn't exist yet, here, you will find a blueprint of what to create that works for both sides of the aisle: marketing and sales.
Sometimes you will need to create content that is only for the sales team and not for clients. These pieces of the marketing/sales relationship tend to be product-specific so that the sales team has all the relevant details.
Making your content work for both marketing and sales is not rocket science. Aerospace engineering is rocket science. So let's dive into seven ways you can create high-converting sales enablement content without spinning your wheels.
These one-page marketing materials answer the following questions:
These are all crucial questions that everyone in the sales department can answer. Product pages may be available to clients on your website, but they absolutely must be in the hands of the sales team. They give your sales crew pertinent information to help them close the deal.
Building a slide deck is an excellent way to explain complex details dealing with processes versus products. These visual tools can incorporate video and audio to make it even more engaging.
When you create a slide deck, such as in Google or PowerPoint, you can publish it and embed it into your website. This method is an efficient way to make sure potential clients and the sales group have access to the same information. Again, creating this content gives your team the chance to convert leads into buying clients.
Context matters. A common problem in businesses is that the sales team doesn't understand how or why a client uses the product the company is selling. The marketing crew has to know this information intimately, but the sales team can end up in the dark.
Blogs are an excellent resource for bringing the sales group into the light. Frequently, blog posts come as a response to questions from customers, making them great repositories of knowledge. They directly relate to the way clients interact with the product or service.
Nothing works to convert leads like word-of-mouth advertising. It consistently is one of the top reasons that a potential buyer becomes a valued customer. One happy customer is invaluable when it comes to generating leads that convert.
Case studies can be the king of high-converting sales enablement content. But, and this is a (Kardashian) big but, your sales folks have to know that you have them! Share the knowledge. Don't keep your fantastic case studies solely in the hands of the marketing department.
The whitepaper is the go-to material for most marketing departments. When used effectively, this trusted tool is crucial for converting leads into sales. It explains a product or process so that clients have a clear understanding of how it works.
When sales and marketing work together to produce a whitepaper, the result is extremely effective. The material should generate high-quality leads and allow the sales team to close those deals successfully.
No, your team should not sound like they are reading from a script. No one wants to buy from someone doing that. But, a well-crafted script is an effective type of high-converting sales enablement content. When your team delivers the text naturally, they will have consistent talking points that align with the marketing plan. The script is great for training new hires, as well.
Our social lives are mostly online now. So your sales team should be using social media tools to interact with potential clients. Posts on these platforms can be excellent high-converting sales enablement content. Social media posts are easy for customers to find, digest, and share, further boosting the word-of-mouth marketing that is so important.
The sales department should have access to all posts on:
Developing and managing the content for your company is a significant undertaking. And trying to keep communication open between sales and marketing is almost a full-time job on its own. If you are ready to hand over the content strategy for your business, ALYKY is here to help.
With full-service content creation and management services, our team will help you grow and thrive in the digital marketplace. Message us on Facebook to get started.
Anyone who owns a small business knows that a blog is critical for boosting their online presence. It isn't negotiable. The problem is that most small business owners aren't in love with the idea of writing. But with this fail-proof blog post outline, you can set yourself up for success.
Keep in mind that when it comes to having content on your site, something is better than nothing. But, why put in the effort just to achieve mediocrity? Use our outline to get a start on building your own great content.
And if you decide you're ready to hand over this task, reach out to Alyky. Then you can get back to running your business.
Running an accounting business is hard -- all those numbers! (We're writers. We're gonna leave the mathing to you.) No matter how difficult it seems on a day to day basis, you still need to keep the new clients coming in. Thankfully, one of the things that we do here at AlYKY helps you rise in the Google rankings, so clients looking for your services will see you before all the others. That's why we've done the dirty work for you and come up with nine accounting blog topics you can write about.
For a thorough explanation about the importance of a blog, check out this post. for now we'll keep it brief. One of the ways SEO (Search Engine Optimization) works is that new content gets indexed by Google, and the more often you update your blog, the more content you can get indexed, the more often you pop up in your prospective client's Google searches.
Additionally, blogs are a great way to give a ton of educational value to your clients. And when it comes to accounting, we all could use a little more education.
Whether you do the writing or your assistent does- the important thing is that it gets done. So fire up that laptop and get ready.
If your invoice terms are too far out, you're disrupting your cash flow, and potentially alienating your customers. Out of sight is out of mind. When you're just starting, it can be challenging to know what terms to set to get paid on time. Ideally, you want to get paid immediately after providing your services. Giving small business clients some suggestions on how best to set these terms will make those same businesses trust your advice, and lead them to hire your firm over others.
There are several options for the different account software suites. Give your potential clients your top suggestions -- thereby making your job easier at the end of the year. Detailing why they're your top choices for accounting software will help your clients wade through the many options available.
There are all kinds of things that you can offer as a free download for your clients to use in their day-to-day business dealings. Items your clients need to save for their end of the year taxes, invoicing forms, payroll forms, and more.
Accounting has its own language, and not everyone speaks it -- a language you happen to speak fluently. Take ten of the most commonly used accounting jargon and explain them to the layperson.
Everyone knows tax law varies from state to state, and some of the laws can be a little confusing. Keep an eye out for what kinds of problems your clients are having and create blog posts that will help navigate some common issues.
Like the glossary entry above, these are terms that are sometimes used interchangeably, but they're not the same thing. Tackling some of the basics -- such as the difference between cash flow and profit -- can take the guesswork out of your client's business.
Budgeting and forecasting are essential tools that help you stay on track, and increase your profits year over year. Explaining how to budget well, and accurately, will help your clients as well.
An audit by the IRS can be a small business nightmare. Preparing for one can not only consume a client's whole world; it can also take a lot of time. Offering tips to get through and to triumph when facing an adversary that big can come is one of the more valuable accounting blog topics on this list.
Documentation is a fundamental step, and vitally important in the day to day functioning of any small business. Outlining some of the missteps you've seen in your client's paperwork -- without outing the clients of course -- will help others avoid those same errors.
Now we've covered our nine accounting blog topics, how exactly do you write a blog that not only gets read but converts?
It's one thing to write and publish a blog post, but it's more important that your potential clients are actually reading your posts. There are a few things that you can do to make sure that your blog posts are being shared, retweeted, and bookmarked. Engagement isn't something you can force or buy. It needs to be grown organically, just like a vegetable garden.
The first thing you need to do to make sure people interact with your posts is to know who you're talking to. You need to strike the right tone -- using jargon without explaining it has the potential to go over your reader's heads, but talking down to them will turn them off. Knowing your audience will also help you to understand what their pain points are, and know how to help solve those problems.
Make sure your posts are easy to read. People don't have long attention spans these days, so they tend to tune out at the sight of a vast, unbroken block of text. Break up your posts with graphics, brief paragraphs, and sentences of differing lengths. Make sure you read your posts out loud before you publish them so you can hear the cadence of your words and ensure that everything sounds right. You can also use tools like Grammarly to make sure that everything is correct!
The best way our team has found to engage our audience is to ask for feedback. Don't be scared to ask what people think. Encourage them to comment, share photos, and talk about their personal experiences with whatever problem you're addressing in your post. Ask clients to allow you to profile them on your blog, creating a brief case study of their business. Share your posts on your business's Facebook page and ask people for their feedback and interaction.
Finally, if this all seems like too much to handle on top of your day-to-day business, give the team at Alyky a call, and we'll set you up with an excellent, affordable package for your content needs.
If you own a business, you are probably trying to do all the things. Everywhere you turn in business training or conferences, you hear about what your business must have to succeed in today's online marketplace from an incredible website that converts, consistent social media updates and interaction, to authentic, ongoing client engagement and blogs. While all of these things are good, why is blogging important?
It may seem simple to sit at your laptop and create content that shows how awesome you are. And it is simple. Type it out and add it to your website. But carving out your online presence in the digital marketplace is kind of hard work. And it requires something special called value-added content.
You have probably been here. You have a website and have linked all your social media. You produced the content for your website that best exemplifies your products and services. With excitement, you pushed "publish" and waited for all the clients to come to you. And then...crickets.
What gives? Where did you go wrong, and what can you do to get back on track? How do you drive your website up through the search rankings and into the minds of potential clients and customers? What is the key to a well-performing website?
The secret sauce may be value-added content. If you're ready for expert help with this component of your marketing, reach out to ALYKY today.
You know that you need to put stuff on your website to make sure Google knows you are there. (Sorry, Explorer, Bing, and Yahoo...we know you care, too.) One detail can make all the difference between content that sits there and content that ranks well and converts at a high rate.
Value-added content is exclusive to your website and personalized to your business. Standard content may exist in some form on other sites in the ever-expanding web, making it difficult for yours to stand out. But value-added content is something that your clients and customers can only get from one place. That one place is your website.
Search engines love this stuff. Those brainy little algorithms are searching for unique content like videos, detailed analyses, instructional materials, and more.
To understand the difference, it can help to think of the difference between an old flip phone and an iPhone. You don't have to look far to see the difference there, right? One is a phone, and the other is the entire world in the palm of your hand. What doesn't an iPhone do?
You need to start thinking about your content the way Apple thinks about their phones. It's time to move beyond basic and add value to your content that makes your website irreplaceable, just like your iPhone.
To revise a now-famous adage, content is not king. Value-added content is royalty now. The more you can update your website with value-added content, the better it will perform in search rankings. High rankings make it more likely your visitors will convert into buyers.
The web is no different than the real world. You have to take the time and effort to make people feel like they are somewhere special. Make sure they know that your website is crucial to their success because it contains exclusive content.
So how do you go about creating this amazing value-added content? It's as easy as 1-2-3 (and 4-5-6).
Google loves videos. And, it turns out, customers love them too. Consumers overwhelmingly want to see brands produce more video content, with 87% saying so. But you can't just hit the YouTube drive-through and pick up a couple of videos and post them. That's not how value-added content works. You need to have your own videos that are unique to your site and brand.
The good news is that videos are so much easier to produce than they used to be. Heck, anyone with one of those super cool iPhones can pretty much make a movie now. So don't let a lack of professional tools be an obstacle.
You don't have to make the next Citizen Kane every time you want to have a video on your website. Humans are visual and love to look at screens. They aren't expecting every video to be Oscar-worthy. So the next time you are going to explain something about your company, consider recording it and posting the video to your site.
You can also look into producing "explainer" videos for your website. These are brief, one or two-minute videos that explain what you can do for your clients. Generally, these videos use animation or static images, so there is no need to worry about cameras, lighting, or other video equipment.
The internet is full of "explainer" video examples and tools to make your own. You can also hire out the process of creating these videos for great value-added content.
Don't we all love a good testimony? When purchasing online, most people go straight to the reviews before making a decision. People want to know how a real user of the product felt about it. Your website is no different. Leverage your client success stories as testimonials on your website, and make them prominent. The key to converting and retaining clients is connecting with them. Testimonials make this possible. They allow the potential customer to imagine how great of a job you will do for them, too.
Now, if you happened to put on your thinking cap before reading this blog, you may be saying to yourself, "Hey, I could make a video of one of my client's testimonials." And you would be one hundred percent correct. What a great way to add tremendous value in the form of a video while boasting about how awesome your products and services are. Great job, thinking cap!
Who doesn't like free stuff? Free offerings are a great way to pull visitors to your site and are great options for landing pages. Even if you offer a service rather than a tangible product to sell, you still can run a great promotion or offer some enticing giveaways. There are many ways to add value to your website visitors' experience.
If you sell a product, consider offering:
For service-based businesses, try offering these options to visitors who join your email list or set up a consultation with you:
Adding a promotion or giveaway to your website draws in visitors and encourages them to take action. All of this will increase your web search rankings. Once you get a promotional campaign up and running, it will reward you with improved visibility and happy clients.
If a picture is worth a thousand words, then an infographic must be worth a hundred thousand. Infographics have undergone an enormous change in the last few years. They pop up all over the place, on television commercials, in print, and, of course, online.
Infographics are great at disseminating complicated information simply and efficiently and are very easy on the eyes. Their visual appeal is another bonus when it comes to rankings. Search engines reward content that is simple to track visually. Infographics incorporate colors, shapes, and all that technical design stuff like negative space and proportion.
Don't worry if you are not a graphic designer. Creating an infographic can be as basic as making a chart in Excel and posting it on your website. You can also look into infographic tools that are available online.
There are paid and free options out there, so take some time and explore your choices.
As you build all of your value-added content, don't neglect the power of your blog. You may already have one on your page, so make sure you utilize it. Consistency is the key here. You need to offer fresh, insightful, content that delves down into topics and educates your web audience. There is no substitute for an expertly-crafted blog.
The stats don't lie. Websites with a regular blog posting schedule will attract over 50% more traffic than websites without this component. Remember. You want your site to be an iPhone, not a flip phone. Focus on excellent content that adds value to your potential customer's experience.
Your blog can tie much of your value-added content together. The videos and infographics should show up in your blog to engage your website visitors quickly and effectively. And if all of this is our of your comfort zone, don't worry. The ALYKY strategists have you covered.
Since you want to establish yourself as the expert your visitors need, consider offering a beginning knowledge base on your website. This type of value-added content allows you to appease the Google gods and improve your customer's understanding of what you do.
A couple of suggestions for a basic knowledge base include:
Glossary: If your product or service requires some explanation, you can incorporate a glossary of the terms that are specific to your industry. People who understand what you do are much more likely to purchase from you.
Help Articles: Everyone needs help now and then. Including some basic help articles on your site will save you time in answering repeat questions. It also will allow you to keep building value-added content to your website.
Do you feel overwhelmed by all the content you could and should add to your website? Give the ALYKY content team a call today to set up a consultation. We are here to be your expert content strategists who help you build your business.


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Zoe Dodge Originating from Hobart, Huon Valley based medical intern Zoe Dodge's twin passions for science and caring for people were key drivers in her decision to pursue a career in medicine. Following college, Zoe initially commenced a Medical Research/Biotechnology degree at the University of Tasmania, completingRead more →
Every year, more than 600 Australians end up in hospital emergency rooms very sick, before they find out that they have type 1 diabetes.[1] Diabetes is a serious complex condition that can affect the entire body and requires daily self-care. When someone has diabetes, their body can'tRead more →

subset: commoncrawl


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Addison Choate Boutique Hotel
49 Broadway, Rockport, MA 01966
(978) 546-7543
Health & Safety
Personal Protection
The Addison Choate is a boutique hotel in Rockport, MA that offers guests stylish coastal eclectic design, top notch hospitality, and personal attention. Recently renovated, the Addison Choate has 7 luxurious rooms with stylish beds, new mattresses (that are like sleeping on clouds), marble bathrooms and flatscreen TVs with streaming service.
Located in the heart of Rockport, Massachusetts, guests can park their cars on site (at no charge) and walk to the shops, galleries, beaches and restaurants in town. In addition, the Shalin Liu Performance Center is only a 5 minute walk from the Rockport MA Hotel.
Amenities include, free parking, terry cloth robes, Beekman 1802 toiletries, complimentary WiFi, free Netflix, Hulu and YouTube TV, welcome gifts, evening tea and snacks, morning breakfast and coffee, and airport shuttle upon request.
We hope to welcome you to our Rockport MA Hotel soon!
Cape Ann Light Station on Thacher Island (1771)
Rockport, MA
Rockport Music/Shalin Liu Performance Center
Rockport, MA
(978) 546-7391
Pigeon Cove Tavern
Rockport, MA
(978) 546-6321
Halibut Point
Rockport, MA
Straightsmouth Island Light (1835)
Rockport, MA
Motif #1
Rockport, MA
(978) 546-2420
Rockport USA
Rockport, MA


text:
This little guy is so CUTE! What a smile ❤
I will tell you a little secret…
Master B came to his session with his nana (who is super cool by the way). It is obvious that she adores her gradson. When you see him looking away from the camera with that little sparkle in his eye, he is looking at her. The feeling is mutual. Warms my heart!!
Anyway…she was dancing most of the session to make him laugh!!!!
Happy 4th Birthday Master B!


text:
Allora Tennis Club Welcome to Allora Tennis Club
Everyone Welcome!
Welcome to Allora Tennis Club
Monday afternoons we have Junior Squad Coaching from 3:30pm with Private coaching lessons available by appointment…
Tuesday mornings Senior ladies play as well as a Tuesday afternoon group…..
On the first Friday of each month we have a Family Fun Night including BBQ, drinks and various social matches….
All ages and abilities most welcome!
How to find us
2 Darling Street Allora Queensland 4362


text:
Getting started
» How-to Guide
» FAQs
» Quick Start Guide (pdf)
Metadata Forms (.rtf files)
» Program Metadata Form
» Project Metadata Form
» Deployment Metadata Form
» Dataset Metadata Form
Sample collection platforms for the BEACON Project.
The samples were collected from a small boat (27 ft Twin Vee or 26 ft Seadance)
©2020 Biological and Chemical Oceanography Data Management Office.
Funded by the U.S. National Science Foundation


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An impressive holiday cottage with stunning sea views...
View Point is a cliff top location nestled at the peak of the Rosedale cliffs on the Cleveland Way and boasts stunning panoramic views along the coastline. The property is the perfect base for exploring the picturesque towns and villages of the north east coast and North Yorkshire Moors with the beautiful seaside towns of Whitby and Saltburn just a short drive away.
Located in the tiny Hamlet of Port Mulgrave, a short drive from Whitby, the aptly named View Point is a comfortable, ground floor three bedroom property with spectacular cliff top views and tasteful interiors.
Enjoy a romantic trip for two, or a family seaside holiday, where you and your loved ones can come together and make the most of the delightful View Point.
The open plan living and dining room is spacious yet cosy, the perfect place to get the family together for games night, enjoy delicious meals around the table or get comfy on the sofa and enjoy a romantic night in.
Each Bedroom has simple, comfortable interiors. One double with en-suite, a second double and a single bedroom. Each with natural light flooding in and views to the beautiful outdoors.
A well equipped kitchen ensures you have everything you need to rustle up a special meal for all your guests. With an electric cooker, microwave, washer and dryer it will feel like home from home.
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Literature review on creative writing
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The health and wellbeing of our community and our employees is our priority. With this in mind, we have temporarily closed our community centres, recreation centres, public libraries and Customer Service Centre until further notice. We have also cancelled or postponed all large-scale Council run or supported events until further notice.
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Search our courses or browse by subject or career pathway.
You can also download our prospectuses and brochures here.
Expand your learning horizons at our welcoming campuses - with dedicated learning spaces, industry standard facilities and experienced teachers to support you all the way.
Find out what it's like to study at an Activate Learning college and what makes us unique.
Discover how far you can go with our support.
Activate Learning is a forward-thinking education group working across further and higher education, schools, apprenticeships and training. We transform lives through learning.
15 April 2020
Looking for something to do? We've got you covered.
We've put together our top 10 films set in colleges or schools. Whether you're a die-hard fan of Mean Girls or more into the wit and charm of The Breakfast Club, there's something for everyone in our top 10 list.
So, put down your books and take a break from studying for the evening and unwind!
Love, Simon is a beautiful romantic teen comedy. It centres on Simon Spier, a gay high school boy who hasn't yet come out and is forced to balance his friends, his family, and the blackmailer threatening to out him to the entire school. This is all going on while he attempts to discover the identity of the anonymous classmate with whom he has fallen in love with online.
It is funny, warm-hearted, life affirming and should definitely be added to your watch list.
No list of movies about college or school could be complete without the adventures of the bespectacled wizard at Hogwarts School of Witchcraft and Wizardry.
With eight classic films that get progressively darker, an all-star British cast, and engrossing plots, the Harry Potter series firmly deserves its place in our top ten list.
Juno is a delightful coming-of-age comedy about a 16-year-old school girl who falls pregnant with her classmate Paulie's baby and has a big decision to make about what to do. Despite the serious nature of the plot, the film delivers constant laughs and feel-good moments that made it a surprise hit back in 2007.
Easy A follows the story of Olive Penderghast, a 17-year-old student who lies about going on a date and sleeping with a guy to get out of a camping trip. The wildfire of lies spread around the school and it isn't long before Olive is pretending to sleep with anyone to boost not only her reputation, but the guys she 'sleeps with'.
Emma Stone is brilliant in the lead role and makes this film a teen classic.
We couldn't have a top ten list without featuring at least one musical (sorry, High School Musical, but you aren't Grease). Grease is an all-time classic, set in the rocking 1950's, with leather jackets, slicked back hair and classic songs galore.
It also touches on some very important points, such as potential teenage pregnancy, struggles at school and heartbreak. If you haven't seen it yet, you need to watch it ASAP!
Okay, I know what you are going to say. This technically doesn't take place in a school and is about bunking off (seriously, don't do it people). BUT it is an absolute classic comedy that deserves your attention.
The film sees Ferris Bueller fake a sick day to organise the best day off ever with his girlfriend Sloane and best friend Cameron. On the way, they borrow Cameron's Dad's priceless Ferrari, taking in the sights of Chicago, including a baseball game and even end up in a parade. Their hilarious adventures and ways they avoid their headteacher who is chasing them is comedy gold.
Another John Hughes classic for you. This 1985 film sees a group of five students from different social cliques spend their Saturday stuck in an all-day detention, left with the task of completing an essay on "who they think they are".
What follows is a journey of discovery that all five of the students might come from different walks of life, but they all face similar problems. It is a touching reminder that you shouldn't judge a book by its cover.
One of the most iconic films of all-time, Back to the Future sees teenager, Marty McFly, accidentally travel back in time to 1955 in a time machine that his friend "Doc" Dr Emmett Brown has built.
While exploring a different looking Hill Valley, Marty stumbles across his parents as teenagers and suddenly becomes his mother's love interest.
Knowing that he won't exist if his parents don't meet, Marty has to frantically set up his mother and father to meet at school, while also trying to get to get back to the year 1985.
Julia Stiles, Heath Ledger and Joseph Gordon-Levitt in a teen high school comedy set in the early 90s. It is the perfect set up for what is basically a perfect film. New student, Cameron Jones, gets smitten with Bianca Stratford at school but is warned that she can only date someone, if her sister is dating too. Enter Julia Stiles who plays Kat, a rebellious character and completely the opposite of her sister. Cameron comes up with a plan to pay bad boy Patrick Verona (Heath Ledger) to take Kat out so that he can date Bianca.
Ten Things I Hate About You is a hilarious, touching and damn-right brilliant film that goes down as one of the best teen films of all time.
One of THE most iconic and quotable films of all-time and comfortably, the best film set in a school/college.
After a lifetime of home schooling, Cady Heron arrives from Africa and enrols at what seems to be a normal American high school. After a rough first day, she meets Janis and Damien who educate her about the school hierarchy, including 'the Plastics', led by school Queen, Regina George.
The Plastics take an interest in Cady who goes undercover to try and discover the existence of the "Burn Book", a bible of insults and gossip against every student at the school. What follows is a masterclass in teen comedy and some of the most hilarious scenes you will ever see.
Liked this guide? Check out our Top 11 Netflix series to binge-watch watch during lockdown!
Copyright Activate Learning 2020. All rights reserved


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HONOLULU, Hawaii (HawaiiNewsNow) - Light winds have spread statewide ahead of a weakening cold front about 200 miles northwest of Kauai. Activity ahead of the front is bringing some cloudier skies and a higher chance of showers for the Garden Isle and perhaps part of Oahu, while the rest of the island chain will have a chance of afternoon clouds and pop-up showers.
The weakening front should stall and dissipate about a hundred miles short of Kauai Sunday, with light to moderate trade winds making a comeback Monday, along with the usual windward and mauka showers.
A wind advisory is posted until 8 p.m. for the summit areas of Mauna Kea and Mauna Loa, thanks to an upper-level trough over the islands. The trough has also triggered some heavier showers and thunderstorms in waters off the Hilo side of the Big Island, but those showers should continue moving away.
At the beach, a northwest swell is on the way down, but there are more swells expected, although surf will remain below advisory levels. The next big swell is expected around mid-week. We also are looking at higher-than-average surf for south shores, with waves getting pretty close to the advisory threshold. East shores will remain pretty much flat due to the lack of trade winds.
Copyright 2019 Hawaii News Now. All rights reserved.


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A friend of mine, here on holiday, brought his car in for me to look at as he thought a rear wheel bearing needed replacing. A quick check revealed that it was the tyre causing the noise as it had become misshapen. So off he went to a local tyre supplier to buy a new one. Unfortunately they only had a Firestone tyre in his size & the old tyre was a Goodyear. He was told that they could not fit it as it would mean that there would be odd tyres on one axle which, he was told, is illegal - he would have to buy a pair, discarding a perfectly good & only slightly worn tyre.
I hear this quite often from customers & it really annoys me! Why? It is because it is complete bllcks.
My local CT centre is firm but fair & the last car I put through had a different make on all corners but it passed. How come?
Because the EU law states "All tyres normally fitted to the vehicle, thus excluding any temporary-use spare unit, shall have the same structure." This means that you cannot mix cross ply & radial tyres.With me so far? It continues. "All of the tyres normally fitted to one axle shall be of the same type." Type = a particular kind, class, or group. Not "brand".
There is a french trade organisation, TNPF - Travaux de Normalisation du Pneumatique pour la France, which publishes the White Book, a guide for french tyre fitters. This is what they tell the trade:-
"There may be types of tires
different on the same vehicle,
but not on the same axle.
It is possible to mount tyres of
the same type
but of a different sculpture (tread pattern)
on the same
- However it is strongly
recommended to mount tyres
strictly identical to the
optimal behavior of the vehicle.
Codes of tire
speed or load indices
higher than those provided by the
manufacturer may agree. In
this case, the mounted tires must
be the same on the same axle.
Ensure the compatibility of the tire
and of the wheel (including width and
Neither say that the tyre must be from the same manufacturer although this is "strongly recommended".
However, when you look for similar information on a tyre supplier's web site, most of them, when giving out the rules, have added an extra word. This from Point S "Can I mount two tires of different brands on the same axle?
All tires fitted to one axle must be of the same type (except use of the spare wheel). Therefore, it is prohibited to mount two different tires on the same axle. Whether at the brand / size / use category / structure / speed code / load capacity index."
Extra word? BRAND
Popgom (online tyre seller) says the same, "When the Highway Code shall install different structures of tires on the same axle (Article 3, section 3.2 and 3.3) means according to the Official Journal of the EC N ° 129/105 of 14.05.1992 1 that tires should be both:
same mark
same size
same category of use (eg. road, snow, terrain).
same structure: radial or diagonal
same code speed
same load capacity index"
Extra word? MARK
To be fair many of these sites are quoting from European Council directive 92/23/EEC from 1992, section L 129/105 conveniently out of context as the section refers to technical characteristics for tyres. It says "Annex II - Requirements for tyres. 1. Definitions. 2. For the purpose of this Directive. 2.1. "Type of tyre" means a category of tyres which do not differ in such essential respects as: 2.1.1. Manufacturer's name or trade mark; & so on. This directive has been superceded by UE no 458/2011. This new directive simply says that "Type of tyre means a range of tyres which do not differ in the following essential characteristics…" The manufacturer is no longer mentioned although the tyre fitment wording is the same.
So, either the tyre companies are just confused or they rely on a bit of misdirection to sell more tyres. You, the customer, is made to spend more than you need to & more tyres have to be disposed of.
Argue the point or just take the tyre that needs replacing off the car & just buy one.
Otherwise this becomes another piece of nonsense like the famous "stopping for 3/5 seconds at a stop sign" myth.
The rule, code de la route R415-6, says that you must stop at a stop sign but it does not say for how long. I have read that some drivers have been taken to court & fined for not stopping for the required time. I suggest they get a lawyer who can read!


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Office Manager
PYMNTS.com is reinventing the way in which companies share relevant information about the initiatives that shape the future of payments and commerce and make news. This powerful B2B platform is the #1 site for the payments industry by traffic and the premier source of information about "What's Next" in payments and commerce. C-suite executives, company founders, and investors turn to it daily for these insights, making the PYMNTS.com audience the most valuable in the industry.
Your roll will be Office Manager, charged with the mission of bringing operational efficiency to our rapidly growing office in Boston. Our ideal candidate will be a multitasking aficionado with an acute attention to detail.
- Manage all office related operations such as email inquiries, mail distribution (incoming and outgoing), ordering of office supplies, employee business cards, etc
- Responsible for office equipment maintenance, such as phone, internet, computers, copy machine, etc (contact vendors as issues arise)
- Booking travel for executive team (CEO) & on occasion, assisting other staff with travel arrangements
- Manage employee sick/vacation time tracking & balances; coordinate with managers
- Schedule interviews for prospective new hires
- Collect and maintain paperwork for new hire on-boarding (payroll forms, company agreements etc)
- Collect employee expense reports, gather approvals and submit to the finance team for payment facilitation
- Manage computer inventory, new employee IT setup, and IT management related to terminated employees
- Draft and execute mail merges for mass mailings
- Assist in drafting client contracts and various professional documents
- Schedule meetings and organize company events (including company holiday parties, outings, etc)
- Administrative assistant responsibilities to the CEO, when and where needed
We're looking for someone to support our Boston office by maintaining and organizing our office operations. This is a new position within a rapidly growing company, so the new hire will need a strong sense of autonomy and should be highly detail oriented. This person will need to be a self-starter, able to work with multiple management levels, and a multitasker. They should be comfortable helping establish standards & procedures, as well as maintaining them. Management and our support staff in Chicago will assist in implementing these standards & procedures, and most training will be done by this team remotely. The candidate will also be expected to provide administrative assistance to the CEO on a fairly regular basis.
We're looking for someone that can bring a positive energy to an already highly energetic team.
Proficiency in Microsoft Office Suite and Adobe software is a must. Experience in booking travel a plus.
PYMNTS.com offers a competitive compensation and benefits package that rewards results handsomely. This package includes a competitive base pay and bonus potential, paid health/dental plan, matching 401(k) plan, and generous vacation.
PYMNTS is conveniently located in the Financial District of downtown Boston.


text:
Bahaj, Saleem A., Foulis, Angus and Pinter, Gabor (2016) The residential collateral channel. CFM discussion paper series (CFM-DP2016-07). Centre For Macroeconomics, London, UK.
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We present evidence on a new macroeconomic channel which we call the residential collateral channel. Through this channel, an increase in real estate prices expands firm activity by enabling company directors to utilise their residential property as a source of funds for their business. This channel is a key determinant of investment and job creation, with a £1 increase in the combined residential collateral of a firm's directors estimated to increase the firm's investment by £0.02 and total wage costs by £0.02. To show this, we use a unique combination of UK datasets including firm-level accounting data matched with transaction-level house price data and loan-level residential mortgage data. The aggregate value of residential collateral held by company directors (around 70% of GDP) suggests that this channel has important macroeconomic effects. We complement this with further evidence on the corporate collateral channel whereby an increase in real estate prices directly expands firm activity by enabling businesses to borrow more against their corporate real estate. An estimated general equilibrium model with collateral constrained firms is used to quantify the aggregate effects of both channels.
|Item Type:
|Monograph (Discussion Paper)
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|Additional Information:
|© 2016 The Authors
|Centre for Macroeconomics
|H Social Sciences > HB Economic Theory
|Research centres and groups > Centre for Macroeconomics
|Date Deposited:
|13 Dec 2017 10:17
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|15 Jul 2020 23:07
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Make Oculus link work with full color range inside Steam VR
Right now using Oculus Link to play Steam VR games outputs a limited RGB color range (16-235) to the Quest display, this causes washed out colors and low contrast overall. Please change this to use the Full RBG color range (0-255) so we can use the display on our devices to it's full capacity.
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