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St. Joseph routs Notre Dame-West Haven
Recommended Video:
TRUMBULL -- Perhaps it's a sign of how good this St. Joseph football team can be. Or it may have just been a case of Joe Della Vecchia being Joe Della Vecchia. But until proven otherwise, it would probably be wise for future opponents to count on the former.
Quarterback Jordan Vazzano passed for four scores and ran for another while Mufasa Abdul-Basir balanced the attack with 118 rushing yards and a touchdown as St. Joseph opened the season Saturday with a 47-28 victory over Notre Dame of West Haven in another FCIAC-SCC Challenge contest.
It was an impressive performance against a solid team. Impressive, however, was not a word the coach considered using.
"I don't think we played well," Della Vecchia said. "We missed a lot of scoring opportunities and didn't play good defense. We ran 21 plays in the first half; that's usually what we do in a quarter."
Della Vecchia wasn't pleased with Vazzano's early performance, even if the senior threw a 49-yard touchdown to Mark Hirschbeck on the first play from scrimmage. He then misfired on four consecutive passes, but recovered nicely.
"I made some silly mistakes early and it made it harder for us," Vazzano said. "I've got to improve, and as a team we could've played much better."
OK, the Cadets fumbled once on the ND 7. A 45-yard TD by Abdul-Basir was called back due to a penalty. Another sure TD went off a receiver's fingertips. The defense allowed 428 total yards -- 237 of them by running back Cameron Tucker, who scored all four ND touchdowns. And there were seven penalties, not to mention going 1-for-6 on third downs.
On the other hand, "that's a real good football team," Notre Dame coach Tom Marcucci said. "They have so many weapons. Their quarterback (Vazzano is 6-foot-3, 225 pounds) is bigger than anyone we have on defense."
Besides the first touchdown, Vazzano (14 for 23, 201 yards) also threw 36 yards to Lars Pedersen for one score eight seconds before halftime, then tossed a 9-yarder to Pedersen and a 17-yarder to Shane Miller in the second half.
The first one to Pedersen capped a 62-yard drive in the final minute of the half after Tucker's tying touchdown.
"That was the most important part of the game for us," Vazzano said. "It gave us the momentum."
Pederson then returned the second-half kickoff 83 yards for a TD and the Green Knights were on the ropes.
"We gave up too many big plays," Marcucci said. "The first play of the game, the last play of the half, the kick return; it was too much to overcome."
Abdul-Basir and Pederson (five receptions for 92 yards, three total TDs), coupled with perhaps the top quarterback in the state, is a dangerous mix. Now, if the defense can come around.
"We have some explosive kids on offense and we showed spurts on defense," Della Vecchia said. "Overall we didn't play well, but the sky's the limit."
St. Joseph 47, Notre Dame-WEST HAVEN 28
SJ--Mark Hirschbeck, 49 pass Jordan Vazzano (Mike Freeman kick)
ND--Cameron Tucker, 8 run (Chris Stanio kick)
SJ--Mufasa Abdul-Basir, 10 run (Freeman kick)
ND--Tucker , 2 run (Stanio kick)
SJ--Lars Pederson, 36 pass Vazzano (Freeman kick)
SJ--Pederson, 83 kickoff return (kick blocked)
ND--Tucker , 71 run (kick blocked)
SJ--Pederson, 9 pass Vazzano (Freeman kick)
SJ--Shane Miller, 17 pass Vazzano (kick blocked)
ND--Tucker, 2 run (Nico Ragaini pass Blake Rice)
SJ--Vazzano, 13 run (Freeman kick)
Records: Notre Dame West Haven 0-1, St. Joseph 1-0


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The other day I was at a local small business trade show, and halfway through the day I was pissed. I was pissed because throughout the whole day while I'm trying to network, all I hear from these small business owners is constant promotional spiel. I would walk up to their booth ask them about their business and they would just blabber for 15 to 20 minutes. Of course when they finally finished, they try to sell me their product. Then, it would be super awkward for me to say, "No, I don't want to buy your product, but I'm curious about your online marketing. Do you put a lot of focus into your online marketing?"
So halfway through the day I was furious. I just couldn't network.
I remembered Alan Mayer said that in sales you let the person talk, and if you listen, then they'll return the courtesy by listening to you.
So I switched modes and went back to the booths. I asked them about their business, let them talk and then after the gruesome 20 minutes I said "That's very interesting Mr. Person, I do video production. Would you mind if I asked you a few questions to see if I can help you?" Then I was able to go through my list of questions, and qualify the lead.
Two days ago I attended The Santa Barbara Business Expo, my first networking event. Almost all the business blogs and books I've read give importance to networking and nothing convinced me more than when I met with my friend Jackie, a real estate agent. I asked her how business was since she had only become a licensed for a few months earlier, and from what I know about real estate, it takes years to get clients. But she told me that she's busy and business keeps coming. What? How? I asked her what she did for marketing, and how she sought clients.
"Well, it was really easy. I found some real estate agent networking events to go to, and this guy I met told me he was leaving for Shanghai and gave me all his clients".
My eyes widened. Of course there was some luck to this, and I couldn't help myself from being jealous. I had spent the past few months, thinking of a business identity and value proposition, targeting my niche, sending out cold emails, meeting with potential middlemen …and Jackie just goes to a networking event and gets handed business.
I spoke on the American Marketing Association's Social Media panel on July 15th. The video is above. Below is the original marketing information for the panel:
Innovation & Technology , How it affects the Marketing Mix
Date: Wednesday, July 15, 2009
I spoke on the American Marketing Association's Social Media panel on July 15th. The video is above. Below is the original marketing information for the panel: Innovation & Technology , How it affects the Marketing Mix Date: Wednesday, July 15, 2009 Time: 6:00 PM - 8:00 PM Location: John Hopkins University Krieger School of Arts and Sciences Washington, DC Center 1717 Massachusetts Ave., NW Room BOB Washington, DC 20036 Cost: $40 Members & Students $60 Non-members Hors d'oeuvres included. All onsite registrants are subject to an additional $10 surcharge. Register Pre-registration closes at 5:00 PM on Monday, July 13th. Speakers: Aaron Brazell, CEO, Emmense Technologies, Founder, Technosailor.com Gray Brooks, New Media Ombudsman, Obama for America Shana Glickfield, Communications Consultant, Founder, DC Concierge Daniel Ruben Odio-Paez, COO, PointAbout, Co-Founder, DC Moblile Mondays Patricia Mejia, VP Marketing, Siteworx Moderator: Maurisa Turner Potts, Expert Marketing Consultant Every day a new social marketing outreach tool is introduced to the marketplace. Rapid innovation in technology has added new weapons to a marketer's toolbox. Both clients and companies are looking for the next new hot thing to differentiate their product or service. Facebook, Smartphones, Iphone Apps, Twitter, and U Stream are every day household names. New companies and industries have been formed to spread messages about products and services. Yet, a key question remains: How does innovation and technology affect the marketing mix? Come join five expert panelists on July 15, 2009 to discuss key innovations in technology that directly impact marketers. Aaron Brazell is a social media strategist and implementer. As a long time entrepreneur and technologist, he is most known for his blog, Technosailor.com - the most widely read business and technology blog in the Baltimore/Washington region. Gray Brooks helped pioneer the political New Media space. In early 2003 Brooks drove to Vermont, helping the Internet team power Gov. Howard Dean's presidential bid. In January 2007, Brooks joined Barack Obama's campaign. As New Media Ombudsman, he was the special projects manager for the New Media Director and helped integrate the department into the campaign at large. Over the two years of the campaign and presidential transition, Brooks managed efforts integrating web design, online video, email, text messaging, online advertising, social networks, and fundraising. Patricia Mejia is the Vice President of Marketing for Siteworx, Inc. Patricia offers a diverse background in public, private and non-profit organizations, having served most recently as VP of Marketing & Communications at IXI T Corporation. Prior to IXI, Patricia held leadership positions at Freddie Mac, the Mortgage Bankers Association and the Southeastern Universities Research Association. Daniel Odio is a co-founder of PointAbout, a company that is focused on unlocking innovation in the mobile space. Previously, Daniel was the founder of Cardea Commercial Real Estate Advsors and DROdio Real Estate, Inc, a resdental real estate brockerage. Daniel has been featured on CNN, CNBC, TLC, The Wall Street Journal and many other publications for his innovative use of technology in the real estate market. Shana Glickfield, an independent communications consultant, was previously the Director of Strategic Communications at Amplify Public Affairs. Shana is currently leading a workshop series to improve how Hill staffers use social media tools in the course of their jobs. She is the founder and author of renowned local blog, The DC Concierge and is one of the top 100 Twitters in DC. Maurisa is an accomplished marketing professional with more than 14 years of professional marketing experience. Her background includes developing innovative and customized marketing strategies, communication roll-outs, event planning, public relations, and partnership development. She has experience in a variety of areas such as economic development, hospitality, technology, telecommunications, accounting, retail and legal services. After spending a majority of her career working in corporate America, she launched her own marketing/public relations consulting business offering freshly tailored marketing solutions exclusively to small businesses, boutiques, entrepreneurs and other private entities. She serves on the Board for the Greater Washington Fashion Chamber of Commerce. She is also a member of Success in the City Professional Women Organization, Washington Women in Public Relations, and a Social Committee Member for the Virginia Tech Alumni Association (National Capital Region). Here's a transcription of the event: Subject: American Marketing Association's Social Media Panel Date: July 15, 2009 Location; Johns Hopkins University Speakers: Aaron Brazell, CEO, Emmense Technologies, Founder, Techosailor.com Gray Brooks, New Media Ombudsman, Obama for America Shana Glickfield, Communications Consultant, Founder, DC Concierge Patricia Mejia, VP Marketing, Siteworx Daniel Ruben Odio-Paez, COO, PointAbout, Co-Founder, DC Mobile Mondays Moderator: Maurisa Turner Potts, Expert Marketing Consultant Legend - Panel Members and Moderator AB - Aaron Brazell GB - Gray Brooks SG - Shana Glickfield PM - Patricia Mejia DO - Daniel Ruben Odio-Paez MT - Maurisa Turner Karen: So, I wanted to just make a couple of announcements, and then I'm going to turn the mike over to our Chapter President, Brendan Hurley. We've a few upcoming events, and I hope you like this space, because we're going to be meeting here a lot for the speaker series. So coming up on July 28th, we have a networking series that's gonna be with José Andrés, who is from THINKfoodGROUP. How many people have been to the Zaytinya, the Jaleo? Great restaurants. So that's going to be on Tuesday, July 28th, that's a lunchtime event. Am I correct? [Yeah.] Good. So on August the 12th, we'll be back here at Johns Hopkins, and the table speaker series on the 12th is on Sports Marketing. So if you are interested in sports and marketing, I hope to see you and see your smiling face on August the 12th. I put the time as 6[:00] to 8[:00] because I know D.C.; I know traffic. We're going to start at 6:30 every month, the speaker series, but I wanted us to have enough time to network, exchange business cards, and get to know each other. But anyway, I'm going to turn it over to our new Chapter President, Mr. Brendan Hurley, who's going to talk a little bit about the chapter, and we'll be starting in 5 minutes. Thanks. [...] You're welcome. Brendan Hurley: Thank you, Karen, and welcome everyone. Again, my name is Brendan Hurley. I'm the new Chapter President for the American Marketing Association here in DC, so I'm very honored to hold that title and to be here tonight, and to welcome you. I'd like to thank and welcome all of our speakers. Thank you very much for your time, and your insights, and your expert knowledge. I'm sure that our guests are going to learn quite a bit from you, so we appreciate that. For those of you who are not aware--we just began our new fiscal year. The Chapter begins the fiscal year on July 1st, so I just want to take this opportunity to tell you a little bit about what our goals and expectations are for the new year. All we wanted to, really as a chapter, we want to focus on our core competency this week--move forward to try to provide maximum member value, so we are really focusing on increased and better programming, and increased in better networking opportunities for you, as we know that is very important to our members. We're also going to be doing some internal and external research. We want to find out what, as members, you think of the organization. For those people who are not members--we want to know what you think of the organization, as well, so that we can continue to improve and grow as a Chapter. We believe in building organizational infrastructure and improving efficiency so we're very dedicated. Our volunteer force is very dedicated on focusing on those areas, so you have any input or suggestions for us, we welcome it. If you're interested in volunteering for the chapter, we really welcome that. As part of our desire to improve the infrastructure, we really need volunteers to fill our committees. Melissa Okimoto, our Director of Volunteers, raise your hand, Melissa, is here. If you're interested in talking to her, she'd more than happy to chat with you about some of the many opportunities available as volunteers at AMADC. So thank you again for allowing me to speak to you. Now it's my pleasure to introduce to you the moderator for this evening's discussion, Maurisa Turner. Maurisa also happens to be the Chapter's Vice President of Marketing and Communications. Maurisa is an accomplished marketing professional with more than 14 years of professional marketing experience. Her background includes developing innovative and customized marketing strategies, communication roll-outs, event planning, public relations and partnership development. She has experience in a variety of areas, such as economic development, hospitality, technology, telecommunications, accounting, retail, and legal services. Maurisa, is there anything that you really haven't touched on in your career? [Laughter] She launched her own marketing/public relations consulting business recently offering professionally tailored marketing exclusions, exclusively to small businesses, boutiques, entrepreneurs and other private entities. She serves on the Board of the Greater Washington Fashion Chamber of Commerce, which she was just featured recently, I might add. She's also a member of Success in the City Professional Women's Organization, Washington Women in Public Relations, and a Social Committee member for the Virginia Tech Alumni Association. So, welcome. Thank you. [Applause] Maurisa Turner: [I have to move this lower [microphone] for a 4' 11" person.] Good evening, everyone. Thank you for coming and thank you, panelists, for being here. Before we start off, I'd like to get a little poll in the audience about how much everyone knows about social media. And I'm going to start with the basic question. Raise your hand if you know what the definition of social media is. Who is currently using social media? [Laughs] We have applications here. How many people are using Facebook? YouTube? Twitter? How many people blog daily? [Laughter] OK, weekly? Alright. And how many people do it for business? Personal? For both? OK, alright. How many people work for organizations that make it a requirement in their business to have a social media plan? Do any have a work or an entity where they're adverse to using social media applications? [OK.] May I ask? [OK.] Is anyone Twittering right now? [Laughter] Alright. I just wanted to get a good pulse on just how the background of how many people are in the social media phase; how they're using it--business versus personal. And, of course, we are here trying to ask the burning question, how does this innovation and technology really affect the marketing mix? And, showing case studies, and proof-positives, and results from our amazing panelists that have used it very effectively and dynamically, and learn some of their points and tips, and how they carry it on into your background, into your career, as well. So, let me kick off one question I'm going to talk this to Gray [Brooks] [Laughs], as a very interesting and exciting track recently. This question is for you, and of course, everyone else still on the panel, please pitch in. Last year, we saw a political candidate and Marketer of the Year, beating out companies, such as Apple and Nike. Many would argue that the technology behind the Obama campaign helped drive the brand, and spark the excitement of President Obama. Please give us your thoughts on power of the 'Obama' brand and how technology affected the marketing of his candidacy. Gray Brooks: Sure, first of all, can you all hear me OK? [Yeah] Thanks for having us here tonight. You touched on a couple of the words in there that I think that are very crucial, but that sometimes they're too easily considered. And one is "technology", and the other is "brands". The people at the top of the campaign did varied work, and I think hired a lot of very good people. But this is my third campaign, and I [...] other campaign. [Laughter] It would be a mistake not to realize that even when we're screwing up, we got by ok because the package we were selling, the candidate himself, was really good. So, technology enabled some revolutionary things, but also it was still a matter of selling something that was already a good product. The other part of it is that, it would be a mistake not to realize how much effort went into the branding. I think the advertising industry was very conscious of, and very, I guess, more knowledgeable about the work that went into the branding of the campaign. Before the general election, we were hiring several graphic designers to focus that exclusively on adding artistic depth to the campaign at every level. On the Web site, we managed to subsume all the print design, all the [...] ads, everything that people saw down to the literature being handed out in mailboxes. We eventually were able to go through these two or three people, so there was consistence. It was based around a design that people thought conveyed a message even without words. And then the rest was kind of adding technology on top of that. But those two fundamentals of having really good product, and then actually truly focusing on brand, in trying to say something that you thought out. I was a huge part of that. Aaron Brazell: I would say also that there was a huge emotional need in the constituency in the American people to have the technology come along to accent the product. I agree everything that Gray said. There was a great product there. The technology really enhanced it, but what really drove the point home was that there was a need for something, and that product and that technology enhanced that, and brought it out. I think any, no matter what it is, you're not going to get anywhere without the technology, and you're not necessarily gonna get anywhere with just the communications side of it in the product. But if you have three of those things all combined, I think you have a dynamic trifecta. Shana Glickfield: In my experience with social media consulting professionally where I advise corporations and nonprofits, and even individuals, I think a lot of people now want the Obama-like results. And I think it's important for marketers to understand that it was a big campaign, as the trifecta was taking place, and that you can have a very successful social media campaign without having the Obama-like results. GB: We definitely want to be over our two lessons we learned here is that it was merely a case study. It was a huge case study in one that has a lot of material to learn from, it takes years. It's just made up of best used strategies. The fact is, it's a mistake to see that something as ultimate, when really, it was just one example. Patricia Mejia: I would add that I think you had conversed a lot of things and also you're first?, you're innovative, so I think from a marketing standpoint, it's important to think about what the next thing is. Timing is everything when it comes to marketing, so I think it's a combination of things sort of lining up. It's like a perfect world in the negative, but things came together because of the timing, as well. AB: You have to drive that point home. If you look at it, it's just not a political panel here, but as an example, since we're in that space already with the Obama campaign, you look back at 2004 with the Dean campaign, they also did many of the things that the Obama campaign did do. They had arguably a great product. I didn't like the idea, but that's a different story altogether. [Laughter] They supposedly had a great product. There was a lot of great messaging there, but the emotional aspect of where the American people were with his outburst, and all these other things that happened just didn't coalesce the whole product, the trifecta - I love that word [Laughter], actually come together and do something where we saw completely the opposite side of the Obama side. MT: Great. Thank you. Of course, we know that each of you blog either on personal or business-related. There's been some questions out there that some think that blogging has jumped the shark', so to speak. What are your thoughts on that? GB: I don't mean to monopolize the time, but people say it's great. DO: So, first I'll say that it's a pleasure to be here. I see a lot of you out there that could be up here, so I wish this could be a roundtable where we all could be talking together because I'm sure that you're doing things that we don't know about, so I'd like to just open that piece of it up if you have thoughts, let's just share them. If I can step back for a second, I would say that it's really important to understand what social media is and isn't. I think a lot of people consider social media to be a medium, but I consider it to be a tool, like a telephone. You don't place an ad in a telephone; you place an ad in the yellow pages, and for me what social media is, is it's a vehicle. It's a tool that allows me to take the expertise that's inside the head of, let's say, whoever we're looking to profile, and share that with the people that need it in the moment that they're making a purchasing decision. So for example, if it's real estate - I started a real estate company six years ago, and we had really competent realtors, but nobody necessarily knows that unless you can use tools like social media to allow that expertise that's in their heads to get to the people that need to know it when they need to know it. So, what I would say about blogging, which to me is the component of social media, is that blogging allows you to do some things that you can't do otherwise. I like to say that Henry Ford would love blogs, because when you get questioned, you've answered twenty times already by e-mail instead of spending 15 minutes composing that answer again by email. Spend three hours writing a blog about it, a really researched in-depth answer; and then when somebody emails you that question, just send them back and answer the blog. You're making an assembly line of expertise, right? So, very importantly at the beginning [...], I would say social media is a tool, not a medium, and blogging is a very powerful tool. You also get great Google lists out of it when you blog with original content, which means that when people search for keywords, you're the one that comes up as a subject matter expert, so to me, blogging is so very pertinent. PM: I would add to that is that blogging is important, but authentic blogging is so much more important. So I think the authenticity people see through the salesy part of trying to sell you something to position yourself. The authenticity is what people are really looking for. They're really yearning for it, because they're kind of like over the marketing. I just had to add that. AB: To go the extra mile there, I agree with Daniel here. Blogging is one of those places where you create content that's going to be there forever, arguably, unless the internet blows up, which is always possible. They're also going to be there, and the search engine's Google, most importantly, is going to find it, it's going to be there all the time. You can certainly refer people to them over email, or whatever. I think one of the big questions about is blogging. Is blogging jumping to the shark? At least this is the side of the conversation I'm hearing from the technology side, it's the question that's posed, it's blogging versus social networks. So your Facebooks, your Twitters, your YouTubes and what have you, Tumblr. Why spend more time writing on a blog when all your costs are going into Twitter? That's the side of the conversation I'm hearing quite a lot. In fact, I don't know how many of you, do any of you know Dave Troy? [No.] Ok. So David Troy is an entrepreneur. Actually, more towards Baltimore, but he's involved with marketing, as well, so I thought some of you might have heard of him. Dave Troy asked a question on Twitter, maybe three weeks ago, "How many of you are blogging? Since Twitter came around, are you blogging more or less?" He was making the assumption that everybody blogged less. I find I blog more, because of Twitter and still sell all that much, but the reason why is you can have all these thoughts out there in social media, and social networks, etc., but, unless you have a place to put that to like really park it, and grow it, and create an audience around. And you just can't do that on social networks. You can certainly share your thoughts. You can share your links, and share your list, this and that and other thing, but it's hard to build community around that. And, if you're working with a product or company, you're trying to drive the product. You're trying to drive some software, you're trying to drive something that creates more sales, and you want to build community around it, because that community is going to turn into your biggest fan [trusts?] So, is it valuable to be out there on Twitter, absolutely. You're out there, you put your thoughts out there, you pick every opportunity, you can't conversate with the people who may be buying your product, may be buying your company, may be engaging with you in business somehow. But, if you really are going to build a community, you're going to need the blog. So no, blogging has not jumped the shark. That was a long-winded answer. SG: Blogging, in my experience, also, a lot of the great [...] that mention SEO[?], I like community building, a couple of other things, but I think the solid leadership comes from putting content out there, and I think a lot of people get stuck with blogging because they think they have to sit down and write this 3-hour think piece every time. And that's not the case. People don't even like to tune into a blog and see all the same text over and over. You think about how to take the pressure off and make yourself a better blogger. It actually takes less time to judge. If you're going to send something to a couple of your colleagues, from a newspaper or video on YouTube, instead of circulating it via email, I would just post it to a blog. It'll take just as much time, but you're really building your blog out. MT: You have a question? Unidentified Female Speaker A: Yes, I have a question. You're all talking about building communities, and so like sending it email around to people you know, or doing it on Facebook or Twitter, will it follow you? I find it hard to understand how is building communities around blogs easier, than building? GB: Just jump in. Part of my answer to you definitely revolves around my students' overall question, and there is a really, really useful plagiarism of Benjamin Franklin, don't live to geek." And it's cute and easy to remember, but it really does get back to the whole point of all this, and that is that no technology is good, or bad, or going to work, or not going to work. It's just another tool, and we're at a point today where we have more tools and more capabilities than we ever had before. But that gets us back to the original philosophical question of, "What are you trying to get done?", and then, "How are you going to do it?" And the technology, like blogging or anything else can help you, right, and if it's not helpful, then don't use it. The only thing that I think matters here is just asking yourself, "What was I doing already?" and, "Can I be even more efficient?" Or, as efficient, maybe, as with some side benefits by using this other thing. And, so, there are many times where you get other side benefits by blogging, as opposed other means without other extra costs and effort. Like you said, instead of emailing everyone in the company, if you post it on the blog, its adding content to your blog without any extra effort. U/i Female Speaker B: But how do you drive readers to the blog? GB: There are two ways to that. One is, if you compared to what you were doing before like sending an email with the content in there, and it [...] around the link, that's just as good. And, so you're not losing anything on the process. The other thing is, the more you write, the more content you create, and the more you do actually adds authenticity, and try to add something that's worth reading. People find that, and that's a great thing about Google, and a great thing about the internet is that quality material rises to the surface literally on its own. PM: One thing I would add is, I think as marketers we really need to stop thinking about us, and start thinking about the people that we are trying to reach. So, if I were you, I would think about what's my target audience care about. What influences them, what do they care about? And so, are blogs relevant? It really depends on who you're trying you trying to reach. If you that the people that you're trying to reach like to find out what you think, and like to, sort of, get into you head before they'll start to trust you, then I think the blog is a very useful tool. The other thing I would say about building an audience around the blog, it can be damn expensive. So, I understand what you're saying about how do you build that community on the blog if you're creating all this content on, why wouldn't you just jump on Facebook and put your original content out there, or put it on Twitter, because it goes to various people? AB: Can I ask a question? Why would it be expensive to build an audience on a blog? PM: It depends on your topic, right? If you're blogging about something like Obama, then surely, everyone is always searching for Obama. AB: You're talking about buying keywords, is that what you're talking about? PM: If you're buying keywords, buying impressions through advertising - that's my opinion. I've seen it, it's expensive to build a community around [Cut off.] AB: [Cut in] I've never done that in my life. I've got the largest business and technology blog in DC, and I've been going at it for five years, and I haven't spent a dollar. GB: I think her point is very valid, and definitely reflects on everyone's company and that is, new media has infinite possibilities for being a black hole that you just pour money down. And it gets back to the question of, if you just think, I don't understand this, but, hell with it, we'll just spend $15000 and get some results, that's a foolish way to go about it, and you're pouring your money down the toilet. Whereas, it's important to realize that the baseline is free, and, starting off with just using these tools in a forthright and pragmatic way doesn't cost you anything. And you can add money to get more results from there, but it's a mistake to just add money and to get more results from there, but it's a mistake to just add money and expect results. DO: And to add to that, it's a very personalized, individualized thing for everybody, it's very easy to blow your budget on Google adware. I mean Google will just charge that credit card, and before you even know it, you've spent 20000 bucks. But, on the other hand, it can also be expensive in time, and not expensive in money. It takes time to put that original content out there. I'm a very pragmatic guy. I have a voice recorder on the table here, and a camera up there, I'm capturing this content. Why am I capturing this content? Because, this was really valuable content. If you think about this, what's all of our time worth? I don't know, $100 an hour, $200 an hour, more? And, how many of us are in this room? This is a very expensive session that we're having together, and the irony is that everyone's going to walk out of here, and all this content would have been lost. It's amazing, I have to think that in 20 years people are going to look back and say, for the first x-thousand years of human civilization, you're telling me that content was just lost out there, with [...]. [Laughter] It doesn't make sense to me. So, I capture the content whenever I can, I have a woman who lives in Washington state who transcribes it for 15 cents a minute, and I put it on my blog. And, I've been able to get a page rank 5 on Google for a domain name, PointAbout, that's been around for less than a year, which is amazing. Google is thirsty for original content. So, you're asking me about driving traffic, that was your original question. And, my answer would be, only one of your goals is driving traffic. Another one of your goals is saving time. If you can write something on a blog, instead of writing it a thousand times by e-mail, poorly, write it once on a blog, well, and send that blog out - a] you've gotten a time savings out of that for all the future people that ask that question, but, b] by putting that original content out there, or even better by capturing content - capture your CEO, or CMO. When I was doing real estate, I would wear a lapel mic, and I would tell my clients, "Do you mind if I just record me showing you homes?" Because there are people out there that have never bought a home that would love to know what the experience is like. [Laughter] And, then I would have a woman transcribe it for 15 cents a minute and put it on my blog, right? Right, and that's a lot of rich original content, and Google will reward you for that. SG: I think we have time, two things that I want to talk about, that I'm not an expert on Google search engine optimization, but I do think we should just say for the audience here, in case people don't know, like Google Juice, the way Google ranks you is based on how frequently your website is updated, in addition to how many times you use those keywords. So, I encourage all of you to get with your web team, if you're not already, or whoever has your analytics, and find out what words people are using to find your site, and really optimize around those. And, a lot of people start their web experience with search. [Aside to panel] I don't know the statistics, do you guys, it's like 90%? [AB confirms it's about 90%.] So, when we're talking about like a pragmatic strategy, I would definitely say start with your search terms and [to DO], do you want to talk about Google? DO: I just going to say that Google is very smart about it. They even know of the domain name address, where the domain name was registered is the same, it matches up to the address on your website, they will give you credit for that, because that shows that you are actually the owner of that domain name; it gets down to that level of detail. So, Google SEO - search engine optimization should be for any business, I think, a key part of your initiative, because that's like buying real estate in New York in 1900. You can rent that space through ad words, but if you put the time and effort now into buying that space, you get Google to like what you're doing now; it's going to pay off for the next 100 years. GA: The one thing I was going to just put on top to what the gentleman said a couple of times before was, he is incredibly right, because one third of new media as a whole is content, content, content. And, you're crazy if you have a company blog that is updated once a week. And you're crazy if you have a Twitter feed, but, don't actually don't create anything new, you just link to what you're already, [changes thought], fresh content is crucial. And the fact is, he's ahead of the curve on all this, but every person in here should blog and say, "Today I went to this forum, and here's a link to the video." It's connecting to what someone else has done, it's good content is right behind having you done[?] the content yourself. MT: Let's bring us into organizations, and it's interesting that there are still companies that still convincing of having a social media plan. Us, as marketers, we have some executives you can to talk to until you're blue in the face and try to convince them to change or consider a new idea. But those companies are for those individuals that work for companies that are adverse to this social media craze, how can you convince them that this is good for their business? AB: I think all you got to do, and I'm going to avoid doing the normal, somebody's going to bring up Zappos, someone is going to bring up Dell, somebody's going to bring up Southwest Airlines, but, I think [Some bantering and laughter]. I think if you look at the [changes thought], once you get away the head of the tail of the big companies that everybody knows that using social media, I think there a whole lot of really great examples of companies that are doing it really well. And I wrote a blogpost on my blog the other day, just like the greatest experience I ever had with customer service, via Twitter; and that was with my bank, 1st Mariner Bank, in Baltimore. I was having a really bad day as a result of them, and went ballistic! [Laughter]. Their customer service guys on Twitter reached out to me and through a couple days of exchanging direct messages, and him going above and beyond wearing more than the minimum pieces of flair [Laughter]. I'm telling you, it was great example. You take a look at that, and now this guy is getting all kind of attention outside of my blog, outside of 1st Mariner Bank, there's a number of other posts that have been written about my experience, and all of a sudden you start seeing a pattern that there's a direct line that goes from the engagement in social media to the ROI that the company wants to have, every company wants to have. And I think that, when you're talking to the executives, when you're talking to the people that make the decisions at the top, they want to know where is the value for the company. It's nice that there is this experience; it's nice that you can talk to customers, but how does it actually help us run a business and make money, because everybody wants to make money, and that's the end of the day. PM: And more and more marketing is going online, I just looked at some Forrester[?] today that was looking at the growth in interactive, where it's coming from, it's coming from traditional channels. The emphasis is there, the audience is there, so I think it becomes a lot easier when you start to see your competitors being there. As a business-to-business marketer who has always been inside companies having to sell ideas before they actually get approved, a lot of times people will respond best to what they're seeing their competitors do, or where see an opportunity where their competitors are not. A lot of the time that I spend in my job is looking at what our competitors are doing, or not or doing, so that we can do it first. SG: I'd say Pew Internet and American Life, they do all the demographic research of who's using social media, and I think that's really important information for executives who haven't been convinced yet, to really dissolve the myth that the blogger is a teenager in the basement. And, I think the fastest growing demographic right now on Facebook is women 50 and older, and it's growing by hundreds of percentages a month, and we just had the officication of Twitter [Laughter]. We're also absorbed at who's using it - it's our world. But, I think people, who it's not their world don't really realize that is where the majority of people are, and you have to go to where your consumers are, and that is Facebook and Twitter. DO: I'll just use a couple of real examples. I'm a very pragmatic guy, right? So, as an entrepreneur you have to be really pragmatic. PointAbout is a company that makes Ifonets, we actually made an Ifonet for 1st Mariner, but, I'll use real estate, because it's such a backwards industry, nobody even knows how to check e-mail in real estate. So, it's really easy to get progressive in real estate. And, I'm a big fan of YouTube, I use Vimeo now, but, it's just like YouTube. I am a big fan of, for example, I made a lowball offer video, which is just 'drodio.com/lowball.' It's our real estate company name .com/lowball. And, I walked potential clients through what the steps were to make a good lowball offer. And, there are some things that we do that are different from norm, or whatever. I can't tell you how many clients came to us and said, "I watched your video and I want to work with you." It was a warm referral lead, the thing that realtors will kill for. This is very significant, we had cold marketing leads coming to us as if they were warm referrals, because they felt like they knew what we were capable of. Again, it's getting the expertise out of your head, and into the hands of the people that you don't want making that decision, so I think the really way to start is with something like YouTube, and to take a video of the product manager, don't take a video of the PR person, take your video of the product manager at your company who has lived and breathed that product and knows it in and out. A very real video, into what you're saying, does not marketing speak, don't edit it, don't make it look all glossy, make it gritty and real, and put that up on YouTube, and then send people to it, or use Google search engines and officications[?] who can find it, and you will find that's a very easy way to have a small test, and all about making the food before you build the restaurant, don't spend all this money on building the restaurant and nobody wants to eat the food. So, small tests, and you can then show your boss, "Hey, I did this video and we got 20 sales out of it." And it's a very trackable thing. MT: For those that work for organizations, if you don't mind me asking, that are still on the fence, or adverse to it, what's the reason? [Some disjointed comments from the audience.] U/i Female Speaker C: [Extremely poor audio.]The reason is the RY[?], there has been a lot of research with Twitter and other social media[?] that talk about the RY to try to shield my company's [...] officers. [...] field marketing has a 45 [...] RY [...] the numbers go up [...]. Social media is not there, and, so, even though we have a lot with Twitter, and [...] everybody will comment, but the weak [...], and everything, I personally maintain it's great, but my CEO [...] and he [...] numbers wise . So, I would say that probably is a lot of [...], we want to get the highest return on what little resources we have, [...] social media [...]. DO: See, I take a big exception to that, and it's not with you, it's with your CEO. I will call your CEO personally and talk to him or her [Laughter.] Because, the cost is zero, it's an intern's time. And, you know what, the intern can do it the best that of everybody at the company. So, take the unpaid intern and have him do a small test - a very small pragmatic test. PM: I disagree with that. I tell you. I think it depends on the business, right? And so, in some businesses and certain niches, it's fine. Your intern's going to do a great job of representing your brand. I think with other businesses where you have a complex product that you're trying to sell, or complex solution that you're trying to sell, it's something that needs to be bought in at the top level, because it requires the involvement of high-priced people. And that's just been my experience. So, looking at it from different perspectives, small business - large business, business - consumer versus business-to-business, it really does matter. AB: I can see where you're coming from, and I've already fought with you about it today [Laughter.] What I would say is that I find it really interesting that your CEO would put more stock in ad words that he would in social media engagement. Cause, at the end of the day, I hear the argument that he is making. At the end of the day, you're putting your money into ad words and, you might get the results, what are the results? So many impressions that actually turn into an actual sale. And, these are rhetorical questions, right, so I'm asking not asking you directly. What I 'm saying is you can put $5000 into a campaign and never get a sale out of it - that's trackable, Google delivered those impressions, but is that actually a valuable investment when there's no sale, on the other hand, like an intern, or somebody, anybody in the company getting out there and talking to people like they want to be talked to in the effort and hope that you might get a sale out of that, probably has a much higher chance of actually converting than, instead of following ad words up there and spending thousands of dollars. GB: So, I think that part the confluence of where I believe both Aaron and Patricia are right, has to do with, I've been advocating for a very realistic and down-to-earth investment of money in the media. I do believe that it's worth investing in, and I believe it can be done well. He's right, that when it comes to the financial investments, well, part of it's very minimal manpower, and very minimal financial investments, it started. The important question though is whether or not the upper echelon and the leadership, as a whole, are willing to invest in the media, personally. And if you have an organization where you tell the unpaid intern, 'Hey, go do this, ok, how many [...] just go do it", and no one talks to that intern, and they attempt it on their own, you're going to have terrible results. And the question is, if that intern is allowed to, once a month, take a video camera and have 30 minutes of the CEO's time to do a direct-to-camera video for the YouTube Channel - that's going to work, and that didn't cost any money other that the CEO's time. But that's the problem is while these organizations where the CEO says, "Yeah, but I don't have time for it, my managers don't have time for it. We want someone to go do something." MT: Let's take a couple questions. U/i Female Speaker D: I work for a large government contractor and we are just now, we just hired a social media manager, and started a YouTube channel, but it's taken a long time and it's a fairly sizeable company. And I think the resistance is security, as she mentioned. But also, our clients are government decision makers, and they tend to be[?] older, and the belief is that social media is for a younger generation. So, what have you found in your research and your findings that I can take back to my CEO and say, "No, there is research that shows this attracts older government decision makers." PM: So, Forrester just put out a report, a social technographics report. So they look at different demographics, and they map their social behavior. So, they start at the most engaged all the way down to people who are just spectators or uninvolved. And that's the kind of data that you could put in front of a C-level person, or director-level person. They want to know what's the survey data telling you about the kinds of people that you're trying to reach. I would definitely recommend looking at something like that. [Clarifies for questioner that the organization is Forrester Research.] DO: Also, Pew Internet just recently did a talk at the Web Editors Roundtable which is a great event. I captured the content, so you're welcome to come see it. It's on the site, pointabout.com - just search for Pew, and you'll find that. It's called, "The Nine Tribes of the Internet", and it talks about very specific slicing of all the different types of users, and what the growth trends are, or, they're not all growing, but, many of them are. A lot of them do skew, just actually like [...] was saying. And Patricia, just for the record, I'm not going disagree with you at all. I completely agree with you. In the best of both worlds, this is a top-level down strategic thing that's being done, but I feel like we're all kind of sneaking out of the house in the middle of the night. It's like you have to go show some small successes in order to be able to get that big budget, and I guess that was my point. MT: Let's take two more questions on the topic. SG: I think one thing that we haven't gotten to that could reach your audience is that journalists are watching social media, because that's where the buzz is coming, and even if it's not reaching your consumers, it's reaching the people who write to your consumers, who are still reading the paper on paper, probably. So I think you can relationship build with journalists directly, you can keep story ideas, and position yourself as a thought leader, via Blogink, so that when it comes time for they need an expert for their story, and they either Google, or they've seen you Tweet about it, then they're going to reach out to you. So, that's our long term. U/I Female Speaker E: And that's what exactly we've done. We've used it on a PRN, but not so much in the market. MT: Carrie, in the back, do you have a question? Carrie: [Very poor audio] I've noticed with some companies that the push for ROI comes [...] in that it vies with traditional things like advertising and public relations. It's actually not, [changes thought], you can't always make that tie from placing that ad to placing that sale, and [...] metric. So, they still do it, because they've always done it. And, the social media is damned[?]. And, I'm wondering, take the part that says that's part of it, and also, maybe some tools to overcoming that problem[?]. GB: One thing which I think is to your question, and to the question right before it, it's worth trying to double[?] show them surveys and results that have been done by their people, but it's incredibly important to be tracking the work you're doing in the meantime, it's sourcing everything you can. And between Google Analytic and YouTube accounts, they now have analytics built into it that you can actually see the sex breakup, the age breakup of people watching your videos. On all these things you can be tracking what's going on in the meantime. And, you can be saying, "I know that someone came to this part of our website and bought this from one of our ads, because we can track that." And, it's of incredible importance to be trying to convince these people by saying, "I've doing this for the last few months and here, I can show you quantitative results." And try to get that from your TV advertisement, department, or you old media, because you just can't. Not like this. U/i Male Speaker A: I have a comment on that, too. You can do targeted access campaigns. So, I'm a big believer of doing a lot of testing, as well. That's what I was going to tell you. Google allows you to target by domain, target by geography, and target by time of day. So, if you're trying to reach government influencers, 8[:00]-to-5[:00] from D.C., from Punjab, Thai domain names, and whatnot. [...] if you do a lot of really small parts to see what kind of traffic is running to your site, outgoing [...]. GB: Just the one thing that already enforces that, and I forget about this, but, ad from Facebook? You can target it to say, I really want these people to see this if they work at the department of whatever, and such, or, I want people to see this if they are literally on a computer in the Capitol Building. You can target like nobody's business. DO: You can also get on the content side. Google offers a great set of tools. How many people in this room are doing AB Multivariate testing, for example? I not surprised the answer's zero, so AB Multivariate testing is for every piece of content you have, every web page you have, you have the a] control, and, the b] contender. And Google offers this for free, where you can say, "Google, I want you serve up about a 50-50 ratio of what I think is the best page, and then what the intern thinks is the best page, or whatever. And let those two pages 'duke it out'." And Google will tell you which one is performing better, and you just keep repeating that cycle. You can increase your conversion rates from 1% to 7% on a page by doing that. Which is very significant, you just increased by 700% the number of people that are contacting you off of a page. So, there are tools you can use like that. Also, just very quickly to your point, there are some very non-threatening things that you can do with social media. You're saying that you're already, for example, interviewing the CEO, or your doing a blog list. Start, transcribe it, and turn it into text. All that great video and audio, Google can't see that, it's opaque to Google. So, you've just spent all this time creating all this great audio and video, but you're not getting any Google credit for it. Spend $.15, $.25, $.50 a minute for that on Craigslist; you'll get tons of responses from people willing to transcribe your content into text. Put that below the page, but, the video and the audio, the transcription is not for the humans - it's for Google. MT: Let's talk about 'Buzz', and what is Buzz tracking, and can we honestly measure that. How can you honestly measure that? AB: I think everybody's going to say Twitter. Hash Hacks[?], but, I think that's also kind of a game system, and I don't think it's a very good system. But, certainly, although I don't know if there's an answer to that, I don't know if anyone here has an answer to that, you can probably patent it. But, there are all kinds of different [changes thought]. NY Times has BlogRunner, which is sort of their top news in a variety of different verticals. It's not just NY Times content, they track blogs, and they track other things, as well. In political space, there's the media randoms, and the technemes, and the Technoratis, and all these different sites that will sort of give you a picture of what people are talking about at the moment, with Twitter you have the hashtag and the trending topics. I don't know if there's really an answer to that. SG: How many people in here are familiar with the concept of the long tail? The idea is that the top 10% of, like, say, blogs are getting 90% of the readership, and then there's long tail of like 90% of the blogs are only getting 10% of the readership. And, they are these very niche communities. But there is a lot of value, and there are books written about this, and it's a big popular theory in social media. There is a lot of value in the long tail, and that's where people even see the internet going with trends with hyper logo[?], and things like this, the way we are able to do all this targeting. So, you can generate Buzz with a very small community, but it can be a very important community to your brand, or your mission. So, it goes back to the Obama-like results, that are graded on a national level, but it really depends on who your audience is, and who you're trying to reach. And it could be very easy to get the attention now, it's like, you can't really get the mommy fear, but maybe just the mommy fear who knit, too, or has a child who's dealing with an illness, and they're doing a lot of doctor's visits, but that may be a very key audience for you. So, the idea is maybe don't worry about getting the biggest Buzz, but really getting a buzz with your niche audience. DO: So, two quick thoughts - one about long tail, and the other about Twitter. First, Twitter. How many people have an RSS feed of Twitter searches set up right now? So, three people. Alright, you can do this when you get home tonight, and this is awesome. I'll tell you, this is going to change your life, maybe. [Laughter.] So go to search.twitter.com, and just search for anything, search for your name, your company's name, maybe a product that you're interested in, you know, 'F22 Raptor', whatever it is for you defense folks [Laughter.] And then, on the top right there's a little RSS icon which most of you, do you understand RSS? Right, so you can click on that and you can come into your e-mail, or into an RS reader - you will be amazed at what you find. The interactive manager for Coca-Cola was doing this, Coke has this Coke Rewards thing, and I asked her, her name is Carol. I said "Carol, are you tracking what people are saying about My Coke Rewards?" She said, "No, we're not." I said, "You should be, let's do it!" [Laughter.] And, people were like sharing codes on Twitter, and bashing it, it was very enlightening. So, that's super simple, it's free, it takes a second to do, it'll make you look like the smartest person in your office. You also get the news first when it's something that is pertinent to you, so that's very user [cut off.]. AB: You can also embed it. You embed those searches in Twitter. You use Twitter.com, you do your search on the sidebar, and then you can actually save that search and keep going back to it, as well. DO: So, it doesn't really answer the Buzz question, but it, at least, let's you personally see about things that you care about quickly. PM: Well, there are also tools, like Metrics, and I think, Nielsen, either they bought Metrics, or they have their own competing products that actually look at brand perceptions, and so, will look at beyond just what's happening on the web, overall perceptions with the brand, with the social media being a component of it. So, that is a tool that's out there, or a capability that's out there, that if you're in an organization that's very brand sensitive, very focused on what people are saying about you, you may want to invest in something like that. GB: Just one quick thing. I agree with using all of these tools. My umbrage connect comes back to the original question, and I'm not a big fan of Buzz, intrinsically, because in my mind, Buzz is ephemeral, and it's too ghostlike to just chase it for its own good. And, I think it's a mistake to not be focusing consistently on the question of whatever we're doing right now, already; can we use these tools to get an extra 5%? Can we use it to become more efficient with what we're already doing, and see it as a more down-to-earth disimprovement[?] of your results, as it is? MT: What were you going to say about long tail? DO: Do you want to hear about long tail? [Laughter] Are there any realtors in this room? Can you raise your right hand and say, "I will not share this with any realtor?" Seriously, just raise your right hand, "I won't share this with any realtor!" That was your let hand, by the way. [Laughter] So, when you Google search for any home that's for sale in the D.C. area, D.C. Virginia, and Maryland, my own real estate company typically comes up number one in they Google search results. How do we do that? We use the long tail. There are probably only one-to-ten people searching for any specific property, but because we were able to expose a database of content and get Google to spider that content, there are apparently 1000 people a month that submit leads off of those terms. This realty company gets 1000 leads a month from exposing a database. And, so the point is, to the long tail point, if you have a database of data that you can expose to the internet, and you can make it so that there might only be very few searches for each of those terms, but there are so many of them. And also, part of the theory of long tail is when people are searching, for example, for a specific property address, they've done their research, they've probable driven past the house or they know the street. People tend, on the long tail, to be much more serious searchers. If I'm just searching for Alexandria homes, I might not be nearly as far along in my home searches if I'm searching for 1234 Main Street. So, if you have a database of content, you can use the long tail to really drive a lot of searches to your site. MT: Let's talk, this is kind of a two-part question, a personal question, but, social media as this tool is fairly new. How has it helped you in your business? If you could highlight maybe one major success, and you draw it back to the applications that you have, that you utilize today; and the second question is, out of all these social media applications, what is you favorite, and why? Gray? [Laughter] This may be easy for you. GB: With the campaign, everything was, media was an equal player at the table to every other department. And, its success story was enhancing the finance field, political operations, every element that was pretty [..] in the campaign. I got more done because of media, and that's it. And, it was not worth it, intrinsically, it was worth just a management part that was already there. SG: I would have never expected that this would be my career. I was a lobbyist, and I went to law school, and I am a non-participating lawyer, social media consultant, who blogs about D.C. [Laughs] So, it was really unexpected, but I think that I just really loved tinkering with the tools world, experimenting and really engaging in community, [Changes thought], I knew all these people from the social media community, the tech community, even if we only Twittered at each other, it's just grown my network exponentially. And, my favorite tool would probably be Twitter. PM: Siteworx is different from others here, we do website development. I'm a B2B marketer. I think for us, what has helped us be is relevant. So, we have a lot of very technical people in our organization that talk tech all the time. From a marketing standpoint, I don't want to talk tech, I want to talk business problems. So, I want to understand what people who are in our space care about, it's helped us, in my mind to be more relevant. And I will say Twitter, but Twitter Search. Oh man, it's just awesome being exposed to what people are thinking, and from a marketing standpoint, I spent my whole career of trying to get into peoples heads, right? This is like right in their head, like all day long, so I think that to me is the best tool. DO: So, a great story about Twitter, because I think a lot of people are trying to figure Twitter out. I know that I'm still trying to figure out. But, I think the greatest thing about Twitter is an elementary teacher would Tweet what was going on in the classrooms to all the parents, so that when their child came home, they could, instead of saying, "How was your day?", and not getting a response, they could say, "Hey, how was that project in Christopher Columbus?" So that's a great example of the power of Twitter. Twitter Search, I completely agree, to me is the most powerful part of Twitter, it's not sending Tweets out, but it's seeing what other people are saying. I think I've given a lot of examples. I got to say that this idea, like Gray is saying, that social media is a tool, it's magnifying the others things that you're already doing. It's taking that content and distributing it out to the people that need to see it. I feel very strongly that's how you have to think about social media - as a magnifying glass, maybe that's a great way to say it. AB: Well, if it wasn't for social media, I'd still be working for one of the companies you work for. [Laughter] So, I'm self-employed, I have my own company, I built my company around social media, around WordPress, specifically, and added to my [...] as well, in there. And, if it wasn't for my engagement, and, honestly, social media has leveled the playing field for many people. It just allowed us all to compete on levels that we weren't able to compete on before. If it wasn't for that, then, I wouldn't' be where I am today. So, certainly it's been very important in my career and my life. I will also say Twitter, it's the best tool out there. Is that the trend? [Laughter] MT: Well, speaking about Twitter, maybe, do all you think that it can survive without having to sell any ads? Is it going to stay? AB: Oh, this is really a good question. Actually, we run a Twitter business model, that's cool. That would be a great conversation, actually. I think what they're probably going to end up doing is not selling ads, because the ad market is, kind of 'eh.' And, too many people were getting their Tweets not through, 'Tweetered up', huh? Through TweetDeck and Seizement[?] Desktop, and, whatever your household variety Twitter climate[?], Twitterberry, whatever, they're not going to be able to thread ads in there. So, don't think that that is really the way it is going to probably go, but, partnership of carriers. How many of us use Twitter on a mobile device? Ok, yeah. So, if AT&T, or Verizon, wants to start taking a little bit of a Twitter tax out, I see that as a way for them to make money, and possibly, Twitter'd make money that way, as well, in priority. But, that's net neutrality, and that's not really what I want to hear. [Laughter] DO: A great example of what one of the founders of Twitter mentioned, they've been very tightlipped about they're going to make money. But, after a lot of prodding, and I think, and all things, D Conference, the guy said, "All right, give us an example." "Imagine the flower shop has flowers that are going to be dead the next day, they can send a Tweet out saying, half-priced flowers if you come by before we close today." So, the stuff like that I think would very, very powerful. GB: I'd like to pursue a bit of the Craigslist model. I like the fact that I don't have to pay the post from Craigslist. And the way they do it, funny, if someone wants to have a business model based around posting on Craigslist, then they charge a very nominal fee. And, so you can make it so it's free for everyone who's at home, everyone is just an individual. I think we want to actually organize this small, and there are a lot of possibilities therein. If you charge something that's incredibly nominal, and then the other part that's really overlooked here is the amount of data they accumulate is enormous. And, for the first time in history, we're able to take enormous amounts of data, and really start crunching it in very interesting ways. If you can start actually drawing graphs and very rich details about how Coca-Cola sought you out, the potency there is enormous. DO: Speaking of kind of keeping t

subset: commoncrawl


text:
Let $M$ be a smooth manifold. Let's call $M$ quasi-seperated if $M$ has the following property: If $B,C \subseteq M$ are open balls, then $B \cap C \subseteq M$ is a finite(!) union of open balls. By an open ball I mean an open submanifold, which is diffeomorphic to some $D^n$.
Is every manifold quasi-separated? If not, are open balls quasi-separated? Is there a simple characterization of quasi-separated manifolds?


text: Currently residing in the Kendall suburb of Miami, Florida, Susana Maria Rosende is a Roman Catholic, Cuban-American, Single Mother, Dog Lover, Artist, Writer, and Cartoonist who grew up in Elmhurst, Queens, New York and the suburb of Willingboro, NJ near Philadelphia, but has spent the majority of her adult life working as a Technical Writer in the Orlando and Cocoa Beach cities of Central Florida.OOODLES of DOOODLES!(See: http://society6.com/ooodlesofdooodles)Susana is also an amateur cartoonist and photographer. But, most of all, she is an avid Doodler, and her Doodles have been found on restaurant napkins and table cloths, counter tops, college exams, corporate reports, post-it notes, the bedspreads and curtains of unsuspecting hosts, the coats and hats of unsuspecting visitors, public bathroom stalls and walls, sidewalks, dollar bills, grocery lists and store receipts, t-shirts, socks, handkerchiefs, scarves, the exposed skin of friends and foes alike, and unprotected scraps of paper everywhere. Susana acknowledges her Doodling Habit and stands up for Doodlers everywhere when she proudly proclaims, "I'd Rather Be Doodling!" Support Susana and her Doodling habit. Purchase one of Susana's Doodles from her "I'd Rather Be Doodling" Collection today! For more of Susana's original doodles, cartoons, photography, and designs, visit the following Write Way Designs Gift Shops at a browser near you!(Select, copy, and paste the following links into your browser.)* OODLES OF DOODLES: http://society6.com/ooodlesofdooodles* Write Way Designs Gift Shop: http://www.cafepress.com/writewaydesigns* Corporate Trenches Comic Shop: http://www.cafepress.com/corptrenches* Oh Susana! Cartoon Boutique (old): http://www.cafepress.com/ohsusana* Oh Susana! Cartoon Boutique (new): http://www.cafepress.com/oh-susana* Susana Rosende Photography Greeting Cards: http://www.fineartamerica.com/art/all/susana+maria+rosende/allFor technical writing, copywriting, translation, and resume writing services, visit Write Way Designs at http://www.writewaydesigns.com


text: MANSFIELD -- When Lionel Richie named his tour "All The Hits, All Night Long", he wasn't kidding. The former Commodore put on a show to remember at the Xfinity Center on Tuesday evening and despite it being a weeknight, fans were ready and willing to party all night long. CeeLo Green, of The Voice, was the opening act for Richie which seemed a bit odd but worked out because both performers are a bit eccentric -- Richie in a good way, Green not so much. Green, who is popular for being a coach on "The Voice", was once a part of the musical duo known as Gnarls Barkley. Once he embarked on a solo career he had some success but nothing to the likes of Richie who has sold over 100 million albums in his forty-five year career. While Green wasn't technically bad, it was a bit of a time waster for him to come on stage and do mainly covers. He went through numerous covers including the Pussycat Dolls "Don't Cha" and Pharrell's smash hit "Happy" before finally coming to his own track "Forget You". His band, which was all color coordinated in red, consisted of mainly females in skintight clothing. They supported Green well, providing entertainment when he seemed unable to. Though Green is demure in height -- he looked like a munchkin from the Wizard Of Oz in his hideous red sparkled outfit and shoeless feet -- he's not demure in personality. "I'm here to get you all hot and bothered for Lionel Richie!" Green yelled about half way through his thirty-five minute set. He definitely succeeded, though he looked like some sort of mad scientist during "Crazy" as his make-up was smudged, giving him an even more wild appearance. Luckily, Lionel Richie saved the night -- even though fans had to wait an hour for him to appear on stage after Green departed in a cloud of glitter and rainbows. When Richie finally did appear, it was like the crowd was seeing their teenage idol for the first time. After years with The Commodores, the 65-year-old Richie made a name for himself as a solo artist. He proved that he's still got it going on and was actually extremely funny as well as spot on with his vocals. He made his way through hit after hit, never once losing his place or looking like he was tired of singing the same songs night after night on tour. "We've been through everything together. When I was in love, you were in love. When I fell out of love, you fell out of love. When you got old, I stayed young," Richie joked. "Easy," "Ballerina Girl" and "Dancing On The Ceiling" were just a few of the tracks Richie performed with enough vitality to make you think he was much younger than he actually is. During stints on the piano, Richie would drink wine or champagne often saying that it was "nasty" or "brewed out back". When singing more up tempo songs, he would play air guitar or joke with the crowd. After singing "Brick House," a hit from his time with the Commodores, and "Hello", Richie came back on stage for an encore of Michael Jackson's "We Are The World." By the end of the evening, it was simple to see that no one, not even Richie, wanted the night to end. He may be less popular now than in his prime but one thing is for sure. They just don't make music like his any more.


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I spend a lot of time writing speculative fiction, so I know it when I see it. In a lot of science fiction and fantasy, you are presented with a world that is not our own. Rather than simply write a travel log about these made up lands, writers use it as backdrop for a story. They create conflict within their worlds. Just like the US Congress.
A galaxy far, far away would be uninteresting without the dark side of the force. Six hours of Luke farming? Watching Harry Potter go to school for seven years without Voldemort would be as much fun as repeating grades 7 through 12. Conflict drives any story.
And when I say 'any story' I mean any story. News stories are not only included in that phrase, they are in many ways more insidious purveyors of struggle. They call it real and that makes it worse. When something like the Fiscal Cliff comes along they juice it until the rind is dry.
Which is why Congress passed the Budget Control Act of 2011 in the first place: to create a story they could play out in front of the public. A dragon called debt, demands human sacrifice and the walls of our kingdom won't hold past the stroke of midnight on the final day of the year.
The truth is, America is a gargantuan economy that will lumber along through tax hikes and spending cuts. Every plank of plan that goes into effect January 1 can be pulled up later. Gaps can be filled, holes can be plugged. All Congress has to do is its job. It can all be rewritten.
So don't be scared. It's just a story.


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Chicken curry ranks right up there when you're talking about popular Malaysian cuisine. In almost every potluck or party, chicken curry, with or without potatoes, will be there. It's a time-consuming dish to make if you're making it from scratch. There are spices to pound or grind before cooking them till the spices turn into a fragrant paste. The paste is the all-important base of the curry. Needless to say, I've never attempted to make it from scratch. Nowadays, we have the convenience of packaged curry paste. However, Malaysian curry paste wasn't available in supermarkets here till a few years ago. I'm very glad T & T brings in Tean's Chicken Curry Paste. It's delicious and authentic, no more missing chicken curry from home! I add in lemon grass and curry leaves for extra flavour.
Malaysian Chicken Curry with Potatoes
1.5 kg chicken meat, cut into bite-sized pieces (bone-in, skinless pieces)
3 tablespoons curry powder
2 tablespoons kosher salt**
1 packet curry chicken paste (200g)
2 medium potatoes, cut into big chunks
1 red onion, cut into thick wedges
2 stalks lemon grass, bruised
A few sprigs of curry leaves
500ml water
200 – 300ml coconut milk, use more or less depending on how creamy you like your curry (I used Aroy-D canned coconut milk)
1. Marinade the chicken with the curry powder and salt for at least an hour.
2. Heat some oil in a Dutch oven or a wok and stir-fry the curry paste and potatoes for 5 minutes.
3. Add in the marinated chicken and cook till the chicken is cooked on the outside. This is to seal in the chicken juices.
4.Add in the onions, lemon grass, curry leaves and water. The water should just cover the chicken and potatoes.
5. Bring to a boil, cover, reduce the heat and simmer for 25 to 30 minutes until the chicken is cooked through and the potatoes are tender.
6. Add in the coconut milk and simmer for another 10 minutes. The coconut milk is added only at the end as the flavour of the coconut milk will be cooked away if added too early. Taste and season with salt if necessary.
7. Serve with white rice or roti paratha (flat bread).
** The salt can be omitted if you want to reduce the salt content in this dish.


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Informed Choices
Subject choices at school and college
The Russell Group's guide Informed Choices provides students with information, advice and guidance about their post-16 subject choices.
Choosing your A-level (or equivalent) subjects carefully is really important – especially if you have aspirations to study at a leading university. The Russell Group's guide, Informed Choices, includes advice from admissions professionals on the best subject combinations for a wide range of university courses as well as the best choices for students who want to keep their options open.
Choosing your A-level, Higher, IB and equivalent subjects
Universities look for students who not only have good grades, but grades in the right subjects for the course they want to apply for. If you already know what you want to study at university, you should think about choosing subjects which give you the best possible preparation for your chosen degree course. If you're not sure what you want to study at university yet, it's important to choose subjects which will leave as many options open as possible.
Many courses at university build on knowledge and skills which students gain while still at school. For this reason, some university courses require you to have studied a particular subject already. For example, for general engineering degrees, mathematics and physics are typically essential A-level qualifications.
Some advanced level subjects are more frequently required for entry to degree courses than others. We call these subjects 'facilitating' because choosing them at advanced level leaves open a wide range of options for university study. These facilitating subjects are:
- Biology
- Chemistry
- English literature
- Geography
- History
- Physics
- Modern and classical languages
- Maths and further maths
If you don't know what you want to study at university then it's a really good rule of thumb that taking two facilitating subjects will keep a wide range of degree courses open to you.
While Informed Choices brings together advice about subject choices from across the Russell Group, each university and each course will have its own entry requirements. Some institutions publish a list of preferred A-level subjects which are acceptable for general admission, as well as specific requirements for individual courses. We advise students to check the guidance given by institutions very carefully. This information should be easily accessible on universities' websites or in their prospectuses.
We hope that you find our guide useful, and wish you every success in your studies.


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Alex Ovechkin
Theme: "An ounce of performance is worth pounds of promises."
--Mae West
(click pic for larger image)
When a player who averaged 56 goals per 82 games over his career "slumps" to 32 goals, you think it is just that – a slump. You are not thinking that this player's days as an elite goal scorer are over. And you can explain the "slump" away as a product of fitness issues, the hangover from disappointing Stanley Cup and Olympic tournaments the previous season, teams figuring the player out.
Whatever the explanation for a "slump," you expect that player – the most prolific goal scorer since the 2004-2005 lockout – to bounce back. You expect to see a level of commitment befitting his role as captain and team leader and as the highest-paid player in the history of the sport.
Things certainly looked to be moving in that direction as Training Camp 2011 opened. Alex Ovechkin looked leaner, more focused than he did at the open of camp in 2010. And things continued to look good when he had a solid October – five goals in nine games. But we saw that movie last year, too, when he opened the 2010-2011 season with a seven-goal October (11 games). And there was the 14-goals-in-13-games October he had in 2009-2010. One might be forgiven if one was thinking, "let's see how this plays out."
Then came November 1st. The Caps were coming home off a pair of road losses in the Canadian west after opening the season with seven straight wins. Things did not look any better for the Caps as their guests – the Anaheim Ducks – took a 3-0 lead 29 minutes into the game. But the Caps worked their way back. Joel Ward scored at 13:23, then Dennis Wideman scored at the 16:33 mark to get the Caps to within one. All this time, though, Ovechkin was silent. He did not record a shot attempt over at 29:19 period from mid-way through the first period until 20 seconds remained in the second period.
The Ducks and Caps would exchange goals mid-way through the third period, leaving the Caps a goal behind as the clock wound down. When the puck was shot into the players' benches to stop play and the ensuing faceoff to come in the Anaheim end, you knew that the Caps would pull goalie Tomas Vokoun and get their big offensive guns on the ice for the last 62 seconds.
When the Caps took the ice for the faceoff with 1:02 left, Coach Bruce Boudreau sent out Nicklas Backstrom, Brooks Laich, Joel Ward, Jason Chimera, Dennis Wideman, and John Carlson as the six skaters to face the Anaheim defense. It made sense. Laich already had two assists, Ward a goal and an assist, Wideman a goal and an assist, Chimera an assist. But conspicuous by his absence was Ovechkin, who was not pleased, captured as he was on video saying something about "bad luck" or something that sounded like it…
The strategy worked when the Caps worked the puck off the wall and over to Nicklas Backstrom at the left wing faceoff dot for a shot that tied the game with just 42 seconds left. Ovechkin was on the ice for the game-winner in overtime and in fact had an assist on the game-winning goal by Backstrom. It was more of the incidental variety as the puck was deflected by his stick to Backstrom camped out at the far post. The whole episode seemed incidental to what happened in that last 62 seconds, the benching of Ovechkin.
Instead of talking about the win, the conversation moved to whether that benching would have repercussions down the road, whether there would be a split between coach and captain. Getting a definitive answer to that requires a knowledge only the principals can have, but what happened was that the Caps lost their bearings. After that game the Caps lost six of their next eight games (2-5-1) and looked ugly doing it, losing the last three in that streak by a combined score of 14-3. Ovechkin was 2-2-4, minus-6 in those eight games. That the Caps would win their last two games before Thanksgiving was merely a delay of the inevitable. They lost in grim fashion to the New York Rangers and the Buffalo Sabres on consecutive days just after the holiday, and Boudreau's fate was sealed, replaced by Dale Hunter on November 28th.
The deconstruction of Alex Ovechkin as an NHL icon seemed complete. The image of the gap-toothed whirlwind of boundless joy who celebrated each goal as if it was his first, who charmed fans with his accented English in commercials and interviews, was now replaced by one of a sullen, disengaged, oft-suspended (so it seemed, at least), overpaid rock star in decline who could now add "coach killer" to his resume.
Fair? Few things are ever as simple as that. Did Ovechkin "get" Boudreau fired for his benching? We would think almost certainly not. The seeds of that firing go back to the Capitals' implosion in the first round of the 2010 Stanley Cup playoffs when they were beaten in seven games by the heavy underdog Montreal Canadiens. Getting swept by the Tampa Bay Lightning in the second round of the 2011 playoffs fueled speculation that the coach would be relieved. He had to be on a much shorter leash as the 2011-2012 season opened. If this benching happens in, say, February of 2010, little is likely to be made of it while the Caps are fat and happy and skating to a Presidents Trophy. But after all that happened over the previous 18 months, it was just one more reason to think a change should be made. The losing that followed merely sealed it.
Ovechkin did not respond immediately to Hunter's approach to the game. But it did not take him all that long to at least seem to get it. He was 1-3-4, minus-3 in his first seven games under the new coach. However, starting with a game-winning goal performance against Winnipeg on December 15th, Ovechkin would reel off 29 goals in his last 49 games, a 49-goal pace over 82 games. The Caps were 26-17-6 in those 49 games. He was even hotter later – 14 goals in his last 22 games following his missing a game against Ottawa to a lower-body injury. That was a 52-goal pace.
Consistency was a hallmark of Ovechkin's early career. However, in this season he displayed an odd variant of that. In the past, his consistency would manifest itself in 10-plus point segments when looking at his "tens." This season his "consistency," such as it was, settled more in the 6-8 point range, the problem being more a function of low assist totals than goal-scoring. In fact, in those instances in which his point totals jumped over the ten point mark (his fourth and last segments), it was his goal-scoring that jumped (seven and nine goals, respectively).
Although his output in goals jumped back up from his 2010-2011 campaign, his drop-off in other areas was stark. There was the plus-minus that dropped from plus-24 to minus-8. It should be noted that he was a minus-9 in the second and third of his ten-game segments, a period that wrapped around the dismissal of Bruce Boudreau and the arrival of Dale Hunter. But in two measures that have defined his game saw marked drop-offs – shots (down from 367 to 303) and hits (down from 241 to 215). The shot number is especially eye-opening in one respect. Fifteen times Ovechkin recorded more than five shots on goal in a game. He had a total of eight goals on 101 shots (7.9 percent shooting). The Caps were 6-7-2 in those games. When one adds that his penalty minutes dropped by more than a third (from 41 to 26; only two penalty minutes in his three-game suspension, January 24-February 1), there appears to be a behavior shift in his game. Charitably, one could call it more mature; less charitably, less dynamic.
Ovechkin's underlying numbers were a mixed bag. On the one hand, he had the highest share of offensive zone starts among Capital forwards (20 games minimum) at 5-on-5, but among top-six forwards he had the stiffest competition faced. He was largely middle-of-the-pack in several measures: Corsi/on-ice (10th among the 15 Capital forwards in this group), shooting percentage (sixth), PDO (seventh), and while only Alexander Semin in this forward group was on ice for more goals at 5-on-5, no forward on ice for more goals against than Ovechkin. Both of those numbers (51 goals for, 56 goals against) were dramatically worse than 2010-2011 (66 and 43), a season itself worse than 2009-2010 (87 and 34). Part of that is an evolution of the Capitals style of play, but one cannot help but think Ovechkin has more than come back to the pack as a player.
Odd Ovechkin Fact… Ovechkin was suspended for the third time in his career, a three-game suspension for an illegal check on Pittsburgh Penguin defenseman Zbynek Michalek. The suspensions might be having their effect in a cumulative, if unintended sense. Looking at the ten-games following each of his three suspensions, Ovechkin was 7-12-19 after his first time-out, 6-7-13 after his second, and 5-2-7 after his suspension this season.
Game to Remember… March 19, 2012. Usually, the problem here is an embarrassment of riches to pick from. This season it is hard to find one. But on this date in March the Caps were trying to hold off the
Winnipeg Jets and the Buffalo Sabres, each only two points behind the Caps for eighth place in the East. And the Caps' task was made more difficult in that they were visiting the Detroit Red Wings, a motivated team that was pounded by the Caps, 7-1, in their only previous meeting of the season in October. Ovechkin was the one who got the Caps started with a patient play. Instead of jumping ahead of Marcus Johansson to cause an offside, he slammed to a stop at the Detroit line to give Johansson an entry lane. As Johansson carried the puck into the right wing circle, Ovechkin lagged back as Matieu Perreault charged to the net. When Detroit defender Justin Abdelkader followed Perreault, Ovechkin jumped into the void, took a pass from Johansson, and snapped a shot past Jimmy Howard to open the scoring. He scored again late in the first period by doing it himself. Surveying the situation from the left point, Ovechkin saw an opening between Valtteri Filppula and Henrik Zetterberg. Ovechkin walked through it and wristed the puck at the Detroit net. Howard made the initial save, but Ovechkin followed his own shot and wristed the rebound past Howard to give the Caps a 3-0 lead in what would be a 5-3 win.
Game to Forget… November 26, 2011. This one might rank among the three worst in Ovechkin's career. After a 7-0-0 start the Caps were on a 5-8-1 skid and lost five of their previous seven games, getting outscored 28-16 over the seven games, and Ovechkin was 1-2-3. The vultures were circling above coach Bruce Boudreau's head behind the Caps' bench. In this game against the Buffalo Sabres, though, the Caps caught a break, despite its being played on the road – a team without nine starters, including its all-world goalie, Ryan Miller. Surely, the Caps could get well against this team. Surely, you jest. Ovechkin was on ice for four of the five Sabre goals in this contest and had only two shots on goal of his own (no points). He was a minus-4 and decidedly uncaptain-like in the 5-1 loss. It was Bruce Boudreau's last game as head coach.
Post-Season… Well, he was consistent, but not a difference-maker. Two goals and five points in the opening round against Boston, three goals and an assist in the second round against the Rangers. He had more hits in the post-season (58) than shots on goal (50), although he did lead the Caps in shots by a wide margin (Alexander Semin, 35). It was the first post-season in his career in which he averaged less than a point a game (0.64) and the first time in which he averaged less than a goal every other game (0.36/game). He was uncharacteristically quiet in elimination games, going 1-0-1, minus-1 in the three elimination games the Caps faced. It is worth noting however that four of his goals came with the Caps tied, and the other came with the Caps down a goal.
In the end… This was an uneven year for Alex Ovechkin. It started fairly well, ended fairly well in the regular season. But the middle was one large bowl of mush, and the month of November was as worthless as a Confederate dollar. His post-season was not poor, but neither was he clearly leading the way. Instead of the front man for an ensemble, he was one of the chorus. That might have been a good thing. But in the end, it wasn't.
Grade: C


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State reps to visit with Scott County farmers
Several state representatives are expected to attend a meeting for farmers in Scott County, where about 100 farms were destroyed by floods.
"Farmers and ranchers don't have insurance for this kind of stuff," said Dan Wright, president of the Scott County Farm Bureau. "You can't really insure fences. You can't really insure hay that hasn't been baled yet. When you bale it that day and it washes away that night, you don't have time to insure it."
Scott County doesn't have a flood insurance plan, meaning people in the area cannot insure their homes or farms when it comes to flood damage. Farmers in the area must pay for repairs out of pocket.
Wright said without insurance, it will be difficult for many farmers to get back money.
"They can't charge more because they've had a disaster," Wright said. "They can't charge more to recoup this money. They can take it off in taxes at the end of this year, but it doesn't mean that they have the money now to fix it."
Wright said it costs about $1,000 to buy a cow. He said about 500 cattle are still missing after the flood. That's about $500,000 in cattle alone that farmers would have to replace with their own money.
He said the last flood could force some to sell their farms.
"There's not a whole lot they can do but keep on going," Wright said. "The average age of farmers is 50 years old, and those that are in the 60s (and) 70s, most of them are probably going to say that's enough. They're tired of the fight."
Wright said the county has lost 10 farms in the last two years. He expects to lose several more after this flood.
Tuesday night's information is scheduled for 6 p.m. at Chant Pentecostal Church in Y City. Organizers said everyone who is a farmer is welcome to the meeting, not just members of the Farmer's Bureau.


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Social Media App Updates for BlackBerry 10: Facebook and Twitter
Social Media App Updates for BlackBerry 10: Facebook and Twitter:
I've got some awesome news for those of you who just picked up your new BlackBerry Z10 in the US and for you old pros around the globe. Facebook and Twitter have been updated for BlackBerry 10. What I love, is that with each update, we've added some new features that make it easier for you to stay connected and do more with social media on your BlackBerry 10 smartphone. Check out each section below for a summary of new features and improvements and be sure to swing by the BlackBerry World storefront where each of these updates are available as a free download.
Download Facebook for BlackBerry 10
Download Twitter for BlackBerry 10
Please note the app may take up to 24 hours to appear in the BlackBerry World Storefront.
Facebook version 10.0.1 New Features
- Friends Nearby – Now, Facebook for BlackBerry 10 allows you to discover if your Facebook friends are nearby. You'll be able to see when they've checked in on Facebook to a location that's close to where you are.
- Photo Updates – There are new ways of interacting with your Facebook photos. Now you can now easily add photo tags to a photo you're uploading within the Facebook application. Plus if you like that photo or funny picture your friend just shared on Facebook, you now have the ability save Facebook photos locally on your BlackBerry 10 smartphone.
- Events – This improvement is designed to make it even easier to plan and keep track of your events. You can now view and respond to events, invite your friends to attend, create and view posts on the event wall, post photos, and even tag guests.
- Sharing – Sharing information is at the core of BlackBerry 10 and now it easier than ever to share what matters to you with all of your contacts. Using the BlackBerry 10 share framework, you can now easily share links from your Facebook newsfeed to BBM, email, SMS, Facebook Twitter, and others.
Twitter version 10.0.2 New Features
- Your Connect Tab – View all interactions in one place, including new follows, favorites and mentions.
- Enjoy More Content – Take a look at photos, article summaries and other updates within your Tweets.
- Added Perspective – See the number of times a Tweet has been favorited.
Download Facebook for BlackBerry 10
Download Twitter for BlackBerry 10
Please note the app may take up to 24 hours to appear in the BlackBerry World Storefront.