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The brand history of Adidas
Adi Dassler - the man who gave Adidas its name made his first shoe in his workshop in Herzogenaurach near Nuremberg in Germany in 1920. As one of the worlds orginal sportswear brands, Adidas has a rich history of success...
Adi Dassler makes his first shoe in his workshop in Herzogenaurach near Nuremberg in Germany. The shoe made of canvas was a training shoe for runners and cost two reichsmarks.
Adi Dassler followed three guiding principles in his development work: produce the best shoe for the requirements of the sport, protect the athlete from injury, and make the product durable.
Adi Dassler develops the first special shoes for soccer and track & field. For the first time shoes with studs and spikes are introduced. He also constructs different shoes for the different distances and uses state-of-the-art materials to achieve a saving in weight.
Adi Dassler's shoes are worn at the Olympic Games for the first time. Adi Dassler takes care of "his" athletes in Amsterdam and strives to optimize the respective shoes, working closely with the athletes. Lina Radke-Batschauer is the first athlete to win an Olympic gold medal in adidas shoes. She ran the women's 800m in world record time.
Adi Dassler makes his first tennis shoes.
The Olympic Games in Berlin are the sporting highlight for Jesse Owens. He sets new bests in almost all of the twelve events in which he competes. The black US-American is the most successful athlete in Berlin, winning four gold medals.
Adi Dassler's range now comprises 30 different shoes for a total of eleven sports.
The first Adi Dassler sports shoes produced after the war are made using canvas and rubber from American fuel tanks.
Adi Dassler starts up production again, with 47 workers. He takes the first two syllables of his first and last name as the name for his products.
Adi Dassler focuses his efforts on new football shoes. He produces his first shoes with moulded rubber studs. 1950 The first of the "Samba" all-round soccer shoes are launched on the market. The Samba continues to be regarded as the classic all-round training shoe today.
adidas is the most widely worn German sports shoe brand at the Olympic Games in Helsinki. For the first time track shoes with removable spikes are used. Emil Zatopek wins three gold medals in one week, in adidas shoes. He triumphs in the 5,000m and 10,000m and in the marathon. An achievement that has not been repeated since. The first adidas sports bags are introduced.
The German team wins the World Cup for the first time. Adi Dassler is at the game in Berne; at half-time he adapts the players' shoes to the ground conditions, using screw-in studs. The soccer shoe worn in the Final in Berne is later called "World Champion".
Development of the first nylon half-soles for sprint shoes.
At the Olympic Games in Rome, 75% of all track & field athletes rely on adidas shoes. Wilma Rudolph, who suffered from polio as a child, takes the gold in the 100m and 200m and in the 4x100m relay. To mark the Olympic Games, the "Rom" training shoe is launched.
adidas shoes dominate the Soccer World Cup in Chile. They are worn in all 32 games.
The first adidas balls are developed and produced. 1964 adidas presents the lightest track shoe ever made. The "Tokio 64" weighs just 135 grams per shoe. At the Olympic Games in Tokyo, Willi Holdorf - in adidas - is the first German to take gold in the decathlon.
The first adidas sports apparel is produced - with the ever popular Three Stripes, of course.
adidas athletes also dominate the Olympic Games in Mexico. Dick Fosbury clears 2.24m with a new high jump technique and takes the gold medal. adidas is the first company in the world to produce injection-moulded multi-stud soles of polyurethane, giving a one-year guarantee on the sole. The first jogging shoe, "Achill", is launched.
In Mexico an adidas ball, the "Telstar", is the official ball at a Soccer World Cup for the first time. Right up until the present day, all goals at major soccer events are scored with adidas balls.
Muhammad Ali and Joe Frazier face each other in the "Fight of the Century". Both wear special boxing boots developed by Adi Dassler.
The German team wins the European Soccer Championships in adidas shoes. At the Olympic Games in Munich, Ulrike Meyfarth wins her first Olympic gold in the high jump. The "Adilette" is introduced, still one of the classics in the adidas range today.
Following on the European Championship title, the German team wins the World Cup again. The first adidas tennis rackets are launched. 1976 Edwin Moses wins gold in the 400m hurdles at the Olympic Games in Montreal. The "TRX" jogging shoe is introduced. adidas also sets the pace in the winter sports sector, with newly developed X-country ski bindings.
All goals at the Soccer World Cup in Argentina are scored with the "Tango", the official matchball.
Adi Dassler dies at the age of 78. His son Horst carries on the adidas heritage.
The "Copa Mundial", the world's best-selling soccer shoe ever, is launched. It is still being produced today in Germany, among other countries until today.
The German team wins the European Soccer Championships for the second time, outfitted from head to toe in adidas.
At the Olympic Summer Games in Los Angeles, 124 out of 140 nations compete in adidas. 259 medals are won in products with the Three Stripes. Ulrike Meyfarth wins her second Olympic gold medal (after 1972) in the high jump.
Eleven out of twelve teams at the European Basketball Championships put their trust in the Three Stripes. The "Marathon Training" running shoe is awarded a "very good" rating by Stiftung Warentest, the independent German consumer test institute. adidas is awarded the "German Marketing Prize". adidas star Ivan Lendl plays his way to the top of the world tennis rankings.
Again the spotlight is on adidas at the Soccer World Cup in Mexico. The adidas "Azteca", the world's first synthetic World Cup matchball, is introduced.
Horst Dassler dies at the age of 51.
adidas launches the revolutionary "TORSION®" sole system, still used today for a wide variety of sports shoes.
adidas becomes a corporation ("Aktiengesellschaft"), but retains its family ownership.
adidas EQUIPMENT is launched. The new label denotes performance-orientated footwear and apparel.
At the Olympic Games in Barcelona, Heike Henkel takes the gold in the high jump. The first adidas streetball tournament takes place in Marx Engels Square in Berlin. Considered merely a trend in 1992, streetball has since become firmly established as a sport. Thousands of players compete to win in 3-on-3 fair-play games.
Robert Louis-Dreyfus becomes President of adidas AG. New sales and marketing strategies pave the way for the successful turnaround. The Originals wave surfaces. Trendsetters such as Madonna wear classic sports footwear and apparel in the 1970s style. The "Gazelle" is produced again in small quantities.
The year of the comeback. adidas reports a clear upward trend in sales and earnings. "Predator®" is the name of the revolutionary soccer shoe introduced on the occasion of the Soccer World Cup in the USA. The "adidas Predator Cup", a soccer tournament for young talent, takes place for the first time in co-operation with the adidas Bundesliga clubs in Germany.
It is now 75 years since Adi Dassler made his first shoes. adidas sets milestones in the events scene. adidas attracts participants and spectators to its events in the sectors of basketball, streetball, soccer, track & field, outdoor and tennis. Six years after the family-owned company was transformed into a corporation, adidas goes public. The adidas share is one of the most interesting new listings on the stock market in Germany.
1996 turns out to be one of the most successful years in adidas history. At the European Soccer Championships and the Atlanta Olympic Games adidas successfully underlines its ambition to become the leading sports brand in the world.
Five of the 16 teams at the European Championships wear adidas. adidas also supplies the Official Matchball and equips the referees and linesmen. The innovative adidas soccer shoes with Traxion sole technology are an instant success and represent a new milestone in the development of soccer shoes. The German team wins the European Soccer Championships – fully outfitted in adidas.
adidas has chosen 1996, the centenary of the modern Olympic Games, to celebrate past successes and triumphs still to come - symbolized by the concept "We knew then - we know now". This concept reaps rich rewards with gold medals by Donovan Bailey (Canada) in the 100m, Lars Riedel (Germany) in the discus, Nourreddine Morceli (Algeria) in the 1500m, Haile Gebrselassie (Ethiopia) in the 10,000m and Felix Savon (Cuba) in boxing. adidas equips 33 nations in Atlanta; 6,000 participants wear adidas, and adidas supplies products for 21 of the 26 sports. No other brand has been so closely associated with so many athletes in so many sports over so many years as adidas.
A new generation of adidas athletes symbolizes the innovative technologies and contemporary design of adidas products.
Anna Kournikova in tennis, and David Beckham and Alessandro del Piero in soccer are just some of the exceptional talents in their sport who are on the way to becoming the stars of the future, with adidas.
adidas announces the acquisition of the Salomon group (with the brands Salomon, TaylorMade, Mavic and Bonfire). This acquisition creates one of the world's leading sporting goods groups with a portfolio of outstanding brands. The name of the new group is changed to adidas-Salomon AG.
In June the adidas-Salomon share is admitted to the DAX, comprising Germany's 30 largest quoted companies.
The highlight of 1998 is the FIFA World Cup™ in France. adidas is the first sporting goods company to be named Official Sponsor of a Soccer World Cup and equips hosts France, who go on to become the new World Champions. adidas has worldwide license rights to the world's biggest single sporting event. adidas supplies the official World Cup matchball, equips 12,000 World Cup officials and volunteers, outfits the referees and linesmen and delivers numerous revolutionary soccer technologies. Alongside France, adidas is official supplier to Argentina, Germany, Yugoslavia, Romania and Spain.
In the spring, adidas-Salomon employees move into reconfigurated and refurbished headquarters. With the creation of the so-called "World of Sports" on a former US Army base, adidas-Salomon AG decides long-term in favour of Herzogenaurach as the company's corporate headquarters, and thus in favour of the birthplace of the adidas brand. In the first phase, the campus-style World of Sports provides space for 600 people working in the Global Marketing departments.
adidas celebrates its 50th anniversary. And following a successful turnaround, the company is now in top form. For the first time, adidas-Salomon AG exceeds DM 10 billion, with sales of DM 10.471 billion. The number of employees now totals 12,829 worldwide.
adidas is Official Sponsor of the Women's World Cup 1999 in the USA, underlining its dominant position as the number one soccer brand. Alongside Germany, adidas is partner to Sweden, Japan, China and Australia. The Three Stripes are also highly visible at the last sporting highlight of the millennium. adidas, as Official Sponsor, dominates the World Track & Field Championships in Seville, and is once again supplier to numerous federations and athletes. Additionally, adidas is named Official Supplier and Licensee for the European Soccer Championships in 2000.
In November, Herbert Hainer is appointed as Deputy Chairman and Chief Operating Officer of adidas-Salomon AG. He is to become Robert Louis-Dreyfus' successor as CEO in spring 2001.
With its adidas brand, adidas-Salomon dominates the two outstanding sports events of the year: the European Soccer Championships in Holland and Belgium, and the Olympic Summer Games in Sydney. adidas, Official Supplier and Licensee of EURO 2000™, equips European Champions France and the most outstanding player of the tournament, Zinédine Zidane. Alongside Zidane, David Beckham (England), Patrick Kluivert (Holland) and Alessandro del Piero (Italy) wear the revolutionary new adidas soccer shoe, the EQUIPMENT Predator® Precision. More than 25% of the goals in this tournament are scored by players wearing this shoe. The adidas EQUIPMENT Silverstream is the Official Matchball of the tournament.
In Sydney, adidas underlines its competence as an Olympic brand. adidas is represented in 26 of 28 sports. More than 3,000 athletes wear adidas. adidas develops revolutionary products based on the concept of "Energy Maintenance" for six sports: swimming, track & field, cycling, fencing, weightlifting and wrestling. The most lasting impression of all is left by the adidas EQUIPMENT Full Body Swimsuit, in which Ian Thorpe, Australia's 17-year-old national hero, wins three gold medals and sets four world records, becoming the star of the Sydney Olympics.
With the "Road to Sydney" program, adidas produces the first sporting goods soap in the industry's history. It is televised worldwide by leading TV channels. Prior to this, adidas is named "Advertiser of the Year" and is presented with the prestigious Clio Award in New York.
In October, adidas-Salomon AG is selected to join the Dow Jones Sustainability Indexes (DJSI). The DJSI are the world's first global indices tracking the performance of the leading sustainability-driven companies worldwide. In the Annual Review 2000, Dow Jones analyzed the social, environmental and financial performance of adidas-Salomon AG and concluded that adidas-Salomon is an industry leader on sustainability issues. In particular Dow Jones recognized that adidas-Salomon has made significant progress in improving the social and environmental conditions in the factories which supply its products.
adidas underlines its position as the undisputed market leader in soccer and signs a long-term agreement as Official Sponsor and Licensee of the FIFA World Cup™ 2002 and 2006 and the Women's World Cup 2003.
Also in October, adidas-Salomon presents an exciting new structure for its core brand adidas in New York. Instead of the traditional divisional structure of Footwear and Apparel/Accessories, adidas has three divisions: Forever Sport, Original and EQUIPMENT. In 2002, the divisions were renamed into adidas Sport Performance, adidas Sport Heritage and adidas Sport Style. As of 2007, there are two divisions: Sport Performance - intending to support and equip all athletes in the best possible way and Sport Style – targeting the lifestyle consumer.
November 3 marks the 100th birthday of the late Adi Dassler, the founder of adidas.
adidas-Salomon´s sales are at a new record level in 2000 reaching € 5.8 billion. The Growth and Efficiency Program, initiated earlier in the year, is completed, successfully paving the way for future success for the Group.
Herbert Hainer is officially appointed as CEO and Chairman of the Executive Board of adidas-Salomon AG effective March 8, 2001.
adidas, as the first brand in the sporting goods industry, launches the "Customization Experience" project introducing a new business model in the industry giving consumers the opportunity to create their own unique footwear to their exact personal specifications in terms of function, fit and looks.
In September the first adidas Originals store opens in Berlin, followed by Tokyo in December. In addition, the first adidas megastores open in Paris and Amsterdam.
adidas and Germany's most successful football club FC Bayern Munich agree on a unique strategic partnership. While acquiring a 10% stake in FC Bayern Munich AG, adidas renews its contract as official sponsor, supplier and licensee until 2010.
adidas-Salomon achieves record-breaking sales of € 6.1 billion. Management keeps its promise of a 15% increase in earnings per share by putting together a team that is committed to maximizing the financial results through the Group's passion for performance, innovation and heritage.
adidas-Salomon ends the year as the top performer in the DAX-30, Germany's leading stock index, with a gain of 28%, and the share price outperforms the index by 48%.
At the Olympic Winter Games in Salt Lake City, adidas and Salomon athletes win a combined 191 medals (62 gold, 67 silver and 62 bronze). adidas outfits more than 50% of all individual athletes, eight national Olympic teams and several sports federations at these Games. Overall highlights include Christoph Langen and André Lange in bobsled and the victorious German women's biathlon team, all wearing adidas. The list of victorious Salomon athletes is headed by Janica Kostelic who wins a historical 4 medals (including 3 golds) at Winter Games in alpine skiing, and Fritz Strobl who wins the marquee men´s downhill event, both using Salomon skis.
adidas opens its new North American headquarters in February. The adidas Village, as it is called, is located 5 minutes from downtown Portland in an area undergoing a program of urban renewal and unites all adidas and Salomon employees in Portland, Oregon under one roof.
In March, ClimaCool®, adidas' footwear innovation featuring a 360º ventilation system, makes its global debut. Through the introduction of new, breathable materials in all areas of the shoe, ClimaCool™ allows consumers' feet to "feel the breeze". One month later, adidas introduces its second innovation for the year. a³ (pronounced "a-cubed") is more than a cushioning system. It is an Energy Management system that cushions, guides and drives the foot for the perfect footstrike.
The 2002 FIFA World Cup™ in Korea and Japan in June gives adidas the perfect platform to further strengthen and extend its leadership in football and improve its market position in Asia. adidas presents the Predator® Mania, an improved version of the earlier Predator® boots, and football players wear jerseys with the Dynamic Layering Concept. The Fevernova™ is the Official Matchball for the 2002 FIFA World Cup™.
adidas confirms its football leadership by selling over 6 million footballs, more than 1.5 million replica jerseys and over half a million pairs of Predator® Mania.
As in 2001, the adidas-Salomon share is once again the top performer in the DAX-30, Germany's leading stock index. Group sales rise 7% to reach a record level of € 6.5 billion.
adidas signs a sponsorship agreement for the European Football Championships 2004 in Portugal, thus becoming the official sponsor of every major football tournament and event. Besides the 2003 FIFA Women's World Cup™ and the UEFA Champions League™, adidas is also already signed on as the official sponsor for the 2006 FIFA World Cup Germany™. With the agreement, the company once again manifests its position as the world's leading football brand.
Over the summer, the new JetConcept makes its successful entry into the swimming world when adidas launches this new bodysuit at the FINA World Swimming Championships in Barcelona, an event also sponsored by the company. Thanks to small integrated riblets, the JetConcept reduces the drag a swimmer faces in the water. Ian Thorpe, the first swimmer to ever wear the revolutionary suit, wins two gold medals, one silver medal and one bronze medal.
In order to optimize its debt structure and financing terms, adidas-Salomon launches a € 400 million convertible bond offering in August. The bond's maturity is set at 15 years and is convertible into approximately 4 million shares of adidas-Salomon AG.
In September, adidas-Salomon is included in the Dow Jones Sustainability Indexes (DJSI) for the fourth consecutive time.
Also in September, adidas opens three new Originals Stores. The store in Miami South Beach marks the second opening in the US after New York. Korea welcomes its first adidas Originals Store in Seoul, and Italy sees a new grand opening in Milan.
In October, the adidas sponsored German football team celebrates its fourth title at the 2003 Women´s Football World Cup in the United States. Nia Künzer scores the Golden Goal for the 2-1 victory over Sweden in an unforgettable final.
In November, Herbert Hainer, CEO and Chairman of the Executive Board of adidas-Salomon AG, receives the Bambi in the business category.
In December, adidas moves some of the major marketing positions to its North American headquarters in Portland, Oregon. Erich Stamminger, in addition to his responsibilities as member of the Executive Board of adidas-Salomon AG, takes on the position as CEO and President of adidas America Inc. This move allows adidas to further strengthen its efforts in North America.
At the end of the year, adidas celebrates the opening of the new Factory Outlet in Herzogenaurach. The outlet consists of a 3,500 square metre building with sales floor space of around 2,000 square metres.
Despite tough market conditions, 2003 turns out to be a record year for adidas-Salomon. Sales reach € 6.3 billion, which equals a 5% improvement in currency-neutral terms. Net income increases by 14% to € 260 million: another record high.
"Impossible is Nothing" is the central message of a global brand campaign that adidas launches in February. It brings to life the attitude adidas shares with athletes around the world – the desire to render the impossible possible, to push yourself further, to surpass limits, to break new ground. The campaign shows the rich stable of adidas athletes past and present, including the greatest of all time, boxing legend Muhammad Ali, long-distance runner Haile Gebrselassie, football icon David Beckham and NBA star Tracy McGrady.
At the beginning of the year adidas launches the new PredatorPulse™, the best football boot ever made, thus underlining its position as the number one brand in football. The new Predator® football boot features the revolutionary PowerPulse™ technology. This technology is based on a simple principle already used in the construction of tennis rackets and golf clubs: optimal distribution of the mass. The Predator®, which celebrates its 10th birthday this year, is the world's best selling football boot and is endorsed by some of the world's best players such as FIFA World Player of the Year Zinédine Zidane, David Beckham, Raúl, Michael Ballack, Kaká and Rui Costa.
In March adidas and David Beckham take their long-lasting relationship to an even higher level. They extend their contract until 2008 and at the same time unveil David Beckham's personal logo. This logo represents the merging together of two of the most powerful brands in world sport.
adidas has a role as a National Supporter and Official Licensee of UEFA EURO 2004™ in Portugal and Official Supplier of the matchball, the Roteiro™. adidas outfits five federations: Greece, France, Germany, Spain and Latvia.
The UEFA EURO 2004™ ends with a tremendous success of the Greek national football team. The Greek team clearly proves that sport is about achieving the impossible. When they entered EURO, Greece had never won a match in a major tournament. When they left, they were European Champions. With this victory, five out of the six most recent European champions were wearing the adidas Three Stripes.
For adidas, the UEFA EURO 2004™ also proves to be a commercial success. More than 1.3 million replica jerseys, over 1.2 million UEFA EURO 2004™ licensed products and more than 250,000 pieces of our newly introduced women's football range have been sold.
In August adidas uses the Olympic Games in Athens as a platform for showcasing the brand once again. adidas is official outfitter of 22 National Olympic Committees, including host nation Greece, the USA, Germany, Great Britain, France and Cuba. In total, more than 4,000 athletes from 45 different countries compete in the Three Stripes and adidas provides products for 26 out of the 28 Olympic sports.
Athletes wearing adidas shoes or apparel win 147 gold, 73 silver and 93 bronze medals. Among the successful adidas athletes are record-setting swimmer star Ian Thorpe (Australia), high jumper Hestrie Cloete (South Africa), running legend Haile Gebrselassie (Ethiopia), weightlifter Pyrros Dimas (Greece), 100m World Champion Kim Collins (St. Kitts and Nevis), Olympic Sprint Champion Maurice Greene (USA) and the record-breaking decathlete Roman Sebrle (Czech Republic), who debut adidas' latest innovations in footwear and apparel at the Olympic Games.
In September adidas and Stella McCartney announce a long-term partnership, presenting the adidas by Stella McCartney sport performance collection. For the first time ever a high-end fashion designer has created a functional sport performance range for women. The first collection is available in stores across the US, Japan and Europe starting spring/summer 2005.
In December, after three years of highly confidential in-house development, the most advanced shoe ever hits selected markets: the "adidas_1" provides intelligent cushioning by automatically and continuously adjusting itself. It does so by sensing the cushioning level, using a sensor and a magnet. It then understands whether the cushioning level is too soft or too firm via a small computer.
2004 is another outstanding year for adidas-Salomon AG. The gross margin reaches an all-time high of 47.2%, net income increases by 21% and sales grow 7% to reach € 6.478 billion. Sales in the football category see a more than 20% increase to over € 900 million.
New partnerships are signed at the beginning of 2005: adidas announces its new role as the Official Sportswear Partner for the Beijing 2008 Olympic Games. Additionally, adidas will outfit the Chinese Olympic teams for the Turin 2006 Olympic Winter Games and the Beijing 2008 Olympic Games. This agreement will be a powerful contributor to increasing adidas' brand profile with consumers in the Asian market. Together with Chelsea Football Club, adidas also announces a sponsorship agreement which comes into effect for the 2006/7 season.
On May 2, adidas-Salomon AG enters into a sale and purchase agreement to sell its Salomon business segment, including the related subsidiaries and brands Salomon, Mavic, Bonfire, Arc'Teryx and Cliché, to Amer Sports Corporation. The transaction is completed on October 19, 2005.
In July, adidas-Salomon AG and Porsche Design Group sign a long-term strategic partnership including licensing agreement. The objective of the cooperation is to jointly establish a hi-tech premium brand in the sports sector. The first products become available in 2007 worldwide.
In the run-up to the Track and Field World Championships, adidas and Polar introduce the world's first completely integrated training system. Called 'Project Fusion', it seamlessly integrates Polar heart rate and speed and distance monitoring equipment into adidas apparel and footwear. The products become available in spring 2006.
Adidas athlete Elena Isinbayeva makes history and becomes the first female pole vaulter to clear 5 metres. At the Track and Field World Championships in Helsinki, Elena beats her own world record by one centimetre. Other adidas athletes are also successful: Jeremy Wariner (400m), Allyson Felix (200m) and Jaouad Gharib (marathon) dominate their disciplines to become World Champions.
On August 3, adidas-Salomon AG announces the planned acquisition of Reebok. The combination of adidas and Reebok accelerates the adidas Group's strategic intent in the global athletic footwear, apparel and hardware markets. The transaction value is approximately € 3.1 billion.
The adidas Group closes 2005 with 12% growth in currency-neutral sales. The operating margin reaches a record-level high, and operating profit is up by 21%. Net income attributable to shareholders increases 22% to € 383 million.
On January 31, 2006, adidas-Salomon AG announces that it has closed its acquisition of Reebok International Ltd. providing the new adidas Group with a footprint of around € 9.5 billion ($11.8 billion) in the global athletic footwear, apparel and hardware market.
"We are delighted with the closing of the Reebok transaction, which marks a new chapter in the history of our Group," says adidas-Salomon AG Chairman and CEO Herbert Hainer. "By combining two of the most respected and well-known brands in the worldwide sporting goods industry, the new Group will benefit from a more competitive worldwide platform, well-defined and complementary brand identities, a wider range of products, and a stronger presence across teams, athletes, events and leagues."
With a history that dates back to 1895, when JW Foster created the first track spike in Bolton, England, Reebok began operating in the US in 1979 and started aggressive international expansion in the late 1980s.
At the Investor Day in London on April 11, the adidas Group and the National Basketball Association announce an 11-year strategic global merchandising partnership that will make the adidas brand the official uniform and apparel provider for the NBA, the Women's National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season. The Reebok brand will continue to be a global marketing partner of the NBA and will maintain the ability to create NBA branded footwear.
At the Annual General Meeting in Fürth/Germany on May 11, shareholders approve the renaming of adidas-Salomon AG to adidas AG.
adidas is the clear winner of the 2006 FIFA World Cup™. "We exceeded all of our football and business goals for the World Cup." With these words, Herbert Hainer sums up adidas' role as Official Sponsor, Supplier and Licensee of the 2006 FIFA World Cup™. By achieving record football sales of over € 1.2 billion, up more than 30% from 2005, adidas succeeds in further expanding its global football market leadership position. A record 3 million replica jerseys are sold, including 1.5 million jerseys of the German national team. In comparison, adidas sold 1.5 million federation jerseys and 250,000 German jerseys at the last World Cup in 2002.
The next major football events are just around the corner. In June, UEFA and adidas sign a long-term partnership granting adidas the global sponsorship rights for the UEFA EURO 2008™ in Austria and Switzerland. In addition, UEFA and adidas extend their UEFA Champions League partnership, making adidas the Official Ball Supplier for the UEFA Champions League until 2009.
In September, Reebok launches its new global ad campaign "When Did I Know?", celebrating the individuality and exploring the defining moments of its NFL superstars. As a reflection of Reebok's brand positioning of individuality and authenticity, each ad depicts the precise instant when Reebok's top players knew they were destined for greatness. As the official outfitter of the NFL, Reebok is the only brand with the ability to show some of the league's best athletes, including Peyton Manning (Indianapolis Colts), Vince Young (Tennessee Titans) and Roy Williams (Dallas Cowboys), in this unique and poignant light.
Additionally further successful collaborations with Yohji Yamamoto and Stella McCartney are both extended until 2010.
In November the adidas Group announces the sale of the Greg Norman Collection wholesale business to MacGregor Golf Company.
One year after the closing of the acquisition of Reebok by the adidas Group, the company outlines the strategic direction of the brand for 2007 and beyond. At the Reebok Global Headquarters in Canton, Massachusetts in January, Herbert Hainer, Chairman and CEO of the adidas Group, Paul Harrington, President and CEO of Reebok, and Uli Becker, Chief Marketing Officer of Reebok, explain their new and sustainable positioning to turn Reebok into an American-inspired, global brand that celebrates individuality in sport and life.
The three-divisional set-up, established in 2000, has been very successful for adidas. Now, the divisional structure is evolving. At the core, there will be a two-divisional set-up of Sport Performance and Sport Style. Within Sport Performance, clear focus lies on Running, Football, Basketball and other global performance categories. Sport Style, comprised of the previous Sport Heritage and Sport Style divisions, will specifically target the lifestyle consumer.
In March, adidas presents the evolution of its brand attitude "Impossible is Nothing" with a campaign that encourages everyone to take their first step in reaching their impossible. Through stories of real sports heroes attempting and achieving what once seemed like impossible goals, adidas hopes to inspire people to think about their own obstacles and how to overcome them.
In April, Reebok launches a groundbreaking campaign showing the ease of running at the speed of chat. The "Run Easy" philosophy is born out of the conviction that running has, over time, become focused on performance, distance and speed. The multi-faceted campaign features celebrities from around the world demonstrating its central message, that running should be about enjoying the ride.
In August, the German Football Association (DFB) and adidas announce the long-term extension of their successful partnership of more than 50 years until the year 2018. Under the new endorsement agreement, adidas will remain Official Outfitter of the DFB until the end of 2018 and will continue to supply the complete ranges of match, training and leisure apparel for all DFB teams. "The cooperation between adidas and the DFB is undeniably something very special. There are only few other examples in the world of such a strong and proven partnership between a company and a federation. I am glad to see one of the longest and most successful partnerships in sport continue with this new agreement," said Herbert Hainer, Chairman and CEO of adidas AG.
In September, the Rockport Company takes an evolutionary leap with the highly anticipated global launch of the Rockport with adidas TORSION® collection. From its contemporary style and design to its advanced performance and comfort features, the new collection builds on Rockport's legacy in footwear innovation and further highlights the synergies at play within the adidas Group.
The preparations for the mega sports event year 2008 are in full swing. adidas as the Official Sportswear Partner for the Beijing Olympic Games will supply sportswear for all staff, volunteers and technical officials at the Summer Games. adidas will also outfit the Chinese team and numerous athletes from all over the world, providing products for 27 out of the 28 sports. The campaign "Together in 2008, Impossible is Nothing", launched in November in China is the biggest brand campaign ever run by adidas in a single country.
In addition, adidas is announced as the Official Sportswear Partner of the London 2012 Olympic and Paralympic Games. The partnership with London 2012 will be the biggest single investment adidas has ever made into a UK sporting event.
In December, adidas unveils the adidas "EUROPASS", the Match Ball for the UEFA EURO 2008™. As the Official Sportswear Partner of this major sports event, adidas will supply all officials, referees, volunteers and ball boys. With the broad presence in Europe and beyond, adidas wants to further strengthen and extend its global football market leadership.
Towards the end of the year, the adidas Sport Style division presents new highlights of the Y-3 collection at the New York Fashion Week. Separately, adidas announces a new product collaboration with Diesel - adidas Originals Denim by Diesel become available in stores in February 2008.
2007 was a record year for the adidas Group – generating sales of € 10.3 billion and posting a net income of € 551 million.
In February TaylorMade-adidas Golf announces the sale of its Maxfli and related trademarks to Dick's Sporting Goods. The Noodle trademark and all golf ball patents remain with TaylorMade-adidas Golf.
As of April 1, Uli Becker is the new President and CEO of the Reebok brand. The former Chief Marketing Officer of Reebok succeeds Paul Harrington.
adidas and Samsung announce their strategic partnership in March and unveil miCoach - a real-time training system included in a mobile phone, designed to motivate, inspire and enable athletes at all levels to reach their training goals. It is the most advanced interactive training system by collecting and turning personal data into individual training plans based on one's fitness level and specific goals.


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(A version of this was originally written on 9/11/03, in my personal journal. It has been edited for this posting. I have reposted it every year since 2003.)
I can't forget. This morning, between classes I was sitting in my car listening to the radio. I listened to the children read off the names of those who perished in the WTC disaster. As I listened to the small voices read the thousands of names, tears ran down my cheeks. I managed to miss hearing the names of anyone I knew, but still…….
I can remember that day like it was yesterday. I remember eating breakfast with one of my best friends, Erin (we barely even knew each other at the time, having moved into our freshman year dorms only a few days earlier). The dining hall had talk radio playing over the speakers and they were talking about the WTC bombing. I remember Erin and I wondering why they were talking about something that had happened in 1993. We tuned out the radio as it became nothing more than white noise in the background. Quickly, we finished breakfast and I went to my Women and Public Policy class.
As my classmates settled into seats in the small lecture hall, our TA, Jen, apologized for having to keep her cell phone on during class. She explained that she had flight reservations later that day, and she needed to keep up on any airport delays due to the incident in the city. That was the first that I heard about a plane crash. But everyone in class seemed fairly calm. We talked about what had happened for a few minutes, but most of us assumed it was just an errant pilot; a tragedy, but nothing too life-changing for the majority of us. So from 9:50-10:30am we continued on with our normal class schedule, discussing women in the current political system. As class ended I remember walking back to the dorm, over the Hickman Bridge, and hearing people around me say classes were canceled for the rest of the day. Yet I still really had no idea what was going on.
I walked back to my dorm on the other side of campus planning to turn on the news while I got organized for the day. Then I remembered that I didn't even have a tv (stupid no cable in the dorms). As I walked into the building, you could sense the panic. The stress and tension in the air was palpable. I walked up the 3 flights of stairs to my room and immediately saw that my answering machine was blinking wildly. Each message was from my mother, trying desperately to get in touch with me. I grabbed my cell phone to call her back, but by that time the lines were down.
As I kept hitting the redial button I watched my floormates pace up and down the halls. One of the girls walked past my door no less than 20 times in 2 minutes. She was trying to get ahold of her father, who worked in the Towers. Others were just trying to find their parents even if they didn't work in the city. Unable to get through to anyone on the phone, I took my cell phone and walked back downstairs to the lounge and sat on the couch with my dormmates, staring at the images that were being flashed on every station on our TV. No one spoke.
Still dialing, I headed back upstairs to my computer, sure that I would be able to find more information on the internet. The news anchors were so unsure and so frightened. I finally got through to my mother (while reloading news sites over and over) and she was relieved to hear from me. She told me you could see the flames from the beach by our house, and that there was a huge cloud of smoke and a smell enveloping Middletown. She asked if I wanted to come home, and while I considered it, I chose to stay. I wanted to be with my friends, and admit that the idea of driving home was frightening. None of us knew what was happening or what would happen.
The panic in my dorm just increased all afternoon. My friends and I sat in stunned silence watching the television coverage. At one point, military planes flew over the campus, and people ran for the basement. No one knew what would happen next. That sense of terror was something unimaginable only hours before.
We watched the news for hours on end. I IM'ed and recieved IMs from friends who were at school in the city. People I hadn't talked to in months came to mind. I went to a tiny high school, 60 kids to a graduating class, and our network of students was reaching out to one another. We just needed to know that everyone was all right. I remember the anxiety we felt while we checked on all the Maryland people, friends who went to school near the Pentagon and Washington, DC. Eighteen years old and we were frantically searching for people just to make sure they were still there.
I will never forget signing on to our high school email network and reading the the public announcements, a forum usually reserved for messages about upcoming school dances and PTA fundraisers. The newest message was from a classmate, a few years younger than me. Her father was supposed to be on Flight 93. Reading that message, as she begged anyone reading it to look for his name on ANY list, my heart sank. This was a classmate, a high schooler. She should not have been going through this. And the tragedy began to hit home. As new lists were posted it became more and more apparent that he had probably been on the plane. I had never met the man, but I went to school with his daughter. This wasn't supposed to happen to people you knew…
Only a few minutes later my mother got through to me again, telling me that my brother's best friend's dad was missing. That's when I made the decision. I went home.
I stayed home. School was canceled. The next few days were filled with phone calls "Did anyone hear anything? Any word?" My mother told me how on September 11, ferries came from the city to the local harbor. Ferries that were based all over NY just packed with passengers from NYC. People who just had to get somewhere besides Manhattan. They stumbled off the boats- people covered in ash, people in shock. They were hosed down immediately by men and women in hazmat suits, for fear that they were carrying biological agents.
The papers talked about how Middletown was the town in NJ hit the hardest by the tragedy. We lost so many. So many people from my church, people I knew from middle school and high school.
Then, my worst fears were realized. A friend was put on active duty. Along with all this tragedy, I had to deal with the idea that one of my best friends could be sent into the city. At that time, it was a terrifying thought. Would NYC be hit again? Were we safe?
Later, I learned that another friend had worked at the pier in Jersey City on September 11. Unloading and loading ferries and boats, for days at a time. But her story had a happy ending- she became engaged when she grew closer to a friend who took care of her at the time.
My brother spent days with his girlfriend and their best friend. A sophomore in high school and he was trying to hold up his friends while they learned that a parent was never coming home. I admired my brother immensely for the strength he showed in those days. He grew up more than I ever knew he could.
We all grew up.
And we will never forget.
God Bless all those lost on 9-11-01……
My current students were four and eight in 2001. September 11th is a distant memory for them, something their parents and other adults talk about. For me, it is hard to fathom not being able to articulate exactly where I was that day, that hour, that minute. While I am glad they have no memory of the terror our nation, especially the tri-state area, experienced that day, it still leaves me stunned. It's such an integral part of my life that I can't imagine it not being a cornerstone in others' lives. Yet I am grateful for that blessing, too.
Filed under: miscellaneous | Tagged: 9/11, september 11th, september 11th anniversary | 1 Comment »

subset: commoncrawl


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It is nice to finally have a CFD platform where a new student can pick it up, learn it and deliver a finished product with believable results – all within a 10 week, 3-credit-hour course.
At Oregon Institute of Technology, we have begun teaching 'Applied CFD using STAR-CCM+ as the platform'. Sixteen students (half graduate and half undergraduate students) took our course for the first time in the winter term of 2012. In the first half of the course, they learned the program and best practices of CFD. In the last five weeks, they selected and worked through their own individual projects from artificial knee-joint dampening to wind forces on 4-foot high ventilation units. This combination of theory and application helped develop a better rounded CFD engineer, able to produce useful results. The course was a well rated success and will be offered again this coming April for the second time. Come join us if you like.


text: Bright outbursts of color combined with wild patterns and soft fabrics is what Diesel brings to the men who wear it. Women have so many choices of elegant or fun underwear, and for so long men were stuck with boring tighty whities. Diesel put a stop to this fashion nonsense. Since 1978, Diesel has brought men's underwear to another level. The exotic colors and designs cover most of the collections. From bright neon colors and stripes to funny sayings and the broad, wide waistband with the Diesel logo, every piece is designed to be far from ordinary. The cotton and spandex fabrics guarantee a comfortable fit as well. Diesel doesn't just stop at unique underwear. They offer soft, full-of-personality sleepwear t-shirts and pants, swimwear and other accessories for men. All Diesel products are made with the thought that every man should feel above the crowd in his fun, personally chosen underwear. They can be wearing a tuxedo, but if they are wearing a wild-patterned brief under it, it will bring a sexy smile to their face. Diesel dresses the ordinary man in extraordinary fashion and comfort.


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Export 8 results:Author Title Type [ Year]
Filters: Author is Rastetter, E. B. [Clear All Filters]
Recovery of arctic tundra from thermal erosion disturbance is constrained by nutrient accumulation: a modeling analysis. Ecological Applications. 25(5):1271-1289.. 2015.
Nitrogen dynamics in arctic tundra soils of varying age: differential responses to fertilization and warming. OecologiaOecologiaOecologia. 173:1575-1586.. 2013.
Pan-Arctic modelling of net ecosystem exchange of CO2. Philosophical Transactions of the Royal Society B-Biological SciencesPhilosophical Transactions of the Royal Society B-Biological SciencesPhilosophical Transactions of the Royal Society B-Biological Sciences. 368. 2013.
The footprint of Alaskan tundra fires during the past half-century: implications for surface properties and radiative forcing. Environmental Research LettersEnvironmental Research LettersEnvironmental Research Letters. 7. 2012.
Incident radiation and the allocation of nitrogen within Arctic plant canopies: implications for predicting gross primary productivity. Global Change BiologyGlobal Change Biology. 18:2838-2852.. 2012.
Scaling an Instantaneous Model of Tundra NEE to the Arctic Landscape. EcosystemsEcosystemsEcosystems. 14:76-93.. 2011.
Processing arctic eddy-flux data using a simple carbon-exchange model embedded in the ensemble Kalman filter. Ecological ApplicationsEcological ApplicationsEcological Applications. 20:1285-1301.. 2010.


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I purposely titled this essay to highlight Gabby Douglas' leadership of the USA Women's Gymnastics Olympic Team, which she led to victory yesterday, by capturing 33% or 1/3 of the total points the team received.
You heard right. This kid, who commentators continue to suggest is "unable to handle the pressure," was the only member to compete in all four events — vault, bars, beam, and floor.
So though she's only 1/5 of the team, she did 100% of the events, and captured 1/3 of the points.
Of course she didn't get 33% of the coverage, or even a quarter of the love her teammates got.
During the medal ceremony the camera panned to and stayed with Jordyn, ofttimes obscuring Gabby's face. Commentators were exultant about Jordyn's gold medal. "Jordyn's gold." As though there were a medal with her name already engraved on it or something.
But um…
The Olympics trades in Gold Medals, not Gold Stars! Put another way, there are no "A's for effort."
I want to be clear. I have nothing but love for Jordyn. She's the reigning world champ. She's mega talented, and she showed up for Team USA in a major way yesterday. I do not want to diminish her accomplishments in any way in this post.
But I take serious issue with the media's coverage of her accomplishments and the sense of white entitlement that permeates that coverage. The coverage magnifies Jordyn's victories, while minimizing Gabby's. And it isn't right. Not to mention that it is classic passive aggressive white racism. (Yeah, I said it.) The kind that injures not by heaping insults but by failing to grant recognition, when it has power to do so.
Gabby didn't receive the low score in any of her four events, and she received the highest score in two of them (beam and bars). (See all scores here. Click on the plus out to the side for individual scores in each event.) Gabby outscored Jordyn on each of the three events they competed in yesterday, and she outscored Aly in one of two events. She didn't put up one score less than a 15.066 in any event.
The first to do floor, Gabby's performance received a score of 15.066. Solid. I literally waited on the commentators to find anything good to say about the routine. *Crickets* They said virtually nothing. And then Jordyn performed. They were glowing with accolades and affirmations for her, in a routine that was technically less difficult than Gabby's. When the scores came back, Jordyn had a 15.000. And you could almost hear the disappointment, not at Jordyn's solid score, but that it was lower than Gabby's.
I guess I should be happy that at least this time, the media found it appropriate to actually pan to some shots of Gabby's family watching in the audience. But unlike her counterparts, they never said who those three Black people were. I guess we could just Match them up based on skin tone. Contrast that with the fact that every time they panned to Aly's or Jordyn's parents, there would be some commentary about their reactions.
I am extremely proud of team USA. I hope that is clear. I watched the Magnificent 7 win Gold in 1996. Most of these girls were barely toddlers then! After the interview, they talked about the 2004 Olympics as their most memorable one. Made me feel O.L.D. So it was truly awesome to watch us return to that former glory. And these girls deserve every bit of shine they get.
And I am determined at least in this space that Gabby will get her just due.
Because let's be clear.
Gabby showed up for her team in each and every event, and in Black vernacular, she showed out! But that reminds me of some more ol' school Black wisdom, too– "you have to be twice as good, to get half as far." Every Black kid hears this at some point in her lifetime. It still rings true. And what our parents don't say is that even then, you still might be invisible. Invisible, that is, in your accomplishments. Your flaws won't be treated half so graciously.
Anyway, brush your shoulders off, Gabby. (Check her doing just that at the 1:02 mark!)
They may not see you coming, Gabby. But know this. We see you! We SEE you! And we are cheering you on! #yougotthis


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The benefits of using a factoring company versus a bank loan
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A proper cash flow is something that every business in the present world should have. In addition, they need to speed up their cash flows along with time. Otherwise, it will not be possible for them to get banks for financing. Unfortunately, banks are not in a position to accommodate all the financial requirements of a company, due to tough credit standards. That is where factoring comes into play. It happens when a company sells its accounts receivable to a bank or a factoring company. The amount that can be taken depends on value of the invoice.
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• A factoring company does not offer loans to their clients. Therefore, you cannot find many similarities between a loan and factoring. A factoring company will purchase your accounts receivables along with cash. Therefore, it can be considered as a similar process to increasing the working capital, while showing it as a liability in the account balance sheets. This will even reduce debt in the balance sheet, when compared to borrowing. At the end of the day, your company will get the opportunity to enjoy a lower debt to equity ratio.
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Today in the News: Detroit files for bankruptcy
News to know
The city of Detroit filed for bankruptcy protection this afternoon. The filing makes the city the biggest one in U.S. history to seek bankruptcy protection. Emergency Manager Kevyn Orr asked a judge for permission to file Chapter 9 bankruptcy protection. Orr previously had told creditors that unless deals were reached on the city's debt, bankruptcy was in the cards.
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"We rounded the corner and my wife, Valerie, says, 'The house is gone, David.' I'm looking at the yard, so I looked and I'm like, 'Wow, OK.'" - David Underwood of Fort Worth, Texas, who drove home with his wife to find their home had been demolished. A demolition crew that was supposed to level a condemned house accidentally tore down the Underwoods' home.
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Travyon Martin's parents speak for the first time since the verdict in the Zimmerman trial.
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Rant – Unique means UNIQUE! Argh! April 22, 2012Posted by mwidlake in rant.
Tags: rant
I'm not a die-hard "Queen's English", "thou shalt not split infinitives" type but I am sick of people miss-using the word Unique.
The word unique means being one of a kind, the only example, the singular occurrence, the absolute only one. One. Singular. Get it? Still don't get it? Well it means….unique! As a word that has only one unequivocal meaning, "unique" pretty much bloody well is it, by it's absolute definition. It's a yes/no situation. If you are unique in some respect, it means you are the only one example.
Now we lot in the database world should be bang on certain about this, what with Unique Keys and the like, and you would expect that other group of pedantic types – scientist – would be sticklers for the word as well. But no, last week I had someone who I thought was a good, solid IT person ask me "how unique" a situation was, I've just seen a scientist on TV describe a rock formation as "quite unique". You can't BE "quite unique". You can be unusual, you can be quite rare, you can be uncommon. They all mean one of a few or a bit more blagh than usual. Unique means…The One. I can't even think of another word that means "unique" in the way that word means. "One" and "Only" and "Singular" are close, but they all indicate something is unique. You cannot have a situation that is "quite 'the only one'". It is the only one or it is not the only one. Tick or cross. If you claimed a situation was unique only for someone to point out that it had happened before they would say "aha! So, it is not unique".
It would be less of a linguistic stupidity to ask "how dead is the parrot – a bit dead or a lot dead or quite dead". The parrot is in a binary state, dead or not. {As a biologist you can actually argue about this, but most of us accept the yes/no state of dead}. It is NOT "quite dead".
Is Usain Bolt's 100 meters fastest time Unique? Yes. He's the fastest, not one of the fastest, not "fairly world record holding".
Would it make sense to say "I have the fairly only stamp of it's kind in my possession"? No. If someone said "this set of events have approximately never happened before" you would think "huh?" and ask for clarification – maybe ask "do you mean it's a unique set of circumstances?" and would expect a yes or no answer. Only no, I would half expect "fairly unique". Arrrgghh!!!
- 3. glenm - April 22, 2012
Your being to picky!
- 5. Noons - April 23, 2012
"The parrot is in a binary state, dead or not."
and so help me Schrodinger's cat!
- 6. Brian Tkatch - April 23, 2012
"Be unique, just like everybody else."
I disagree with the premise, there are indeed degrees of uniqueness. Though the degrees are not in whether it is unique or not, but how inclusive the context within which it is unique is.
For example. The number 2 is unique for all even numbers in that it is prime.. Change the scope a bit by allowing an odd prime number too, and 2 is no longer unique as there are other primes in context. Hence, "how unique is 2?" can be answered "half". That is, its uniqueness extends to half of all numbers.
The term "quite unique" refers to a known context within which an otherwise ordinary element, is unexpectedly unique. That is, there term refers to the observer, not the item itself.
>"how dead is the parrot – a bit dead or a lot dead or quite dead".
Let's do computers. A computer is not working properly, and you determine the hard drive has bad sectors. The data cannot be saved, but a low level format will put it back to normal. To the question "how dead is that hard drive?", you can answer, "its dead, but it can be revivified". If the hard drive was beyond repair, however, it would be "quite dead".
So, while uniqueness is a two state affair, context determines how unique it is. Though, within a specific unchangeable context, the question would indeed make no sense.
- 7. David Harper - April 23, 2012
It's amusing to reflect that this debate has been going on for almost two thousand years among theologians:
- 8. Paul Johnson - April 30, 2012
Wow. I can't believe some people are arguing against this. And at least one of them either hasn't seen Blackadder or, worse, doesn't think it's funny. I suppose that may some sort of explanation.
However, with regard to something being "quite unique", I think that may depend on the meaning of "quite" being used. One meaning of "quite" is "completely, or to the greatest extent". In that case, describing something as "quite unique" could be using "quite" as an intensifier and would be similar to saying "it really is unique". Now you could argue that such usage is redundant, but I don't think it is incorrect.
- Simon Garland - May 8, 2012
Yes, this was my first thought when reading your original rant Martin.
Think, Bertie Wooster, "The foxtrot this year is quite the done thing."
"Quite" here is a synonym for "absolutely" or "certainly".
"Quite unique" is acceptable under these circumstances.
Then again if we're being hopeless pedantic I could pull you up for "British humour is an oxymoron unless YOUR British". Someone call Lynne Truss.
- Simon Garland - May 8, 2012
Also consider the following dialog;
"The Tories got a right thumping in the recent local elections."
"Yes, quite."
"Quite" here means "undoubtedly."
So "my primary key is quite unique" might sound like it's designed to give you rhetorical seizures but depending on how it is meant, it could be perfectly acceptable. And I'll fight anyone who disagrees until they're quite, quite dead!
- Simon Garland - May 9, 2012
When don't I?


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ORLANDO, Fla. (AP) _ A customer's request to put ketchup on a Philly cheesesteak caused a ruckus in an Orlando Subway shop.
Sandwich maker Lawrence Ordone told customer Luis Martinez that Subway doesn't have ketchup when the order was placed on New Year's night.
There are differing accounts on what happened next, but Orlando television station WFTV (http://bit.ly/10YezGf ) reports Ordone lost his job.
Ordone says he told the customer he's "never put ketchup on anybody's sandwich." He says Martinez got "mouthy."
Martinez denies that, but Ordone admits he flew off the handle at that point.
WFTV reports Ordone shoved a chair to the side and told Martinez "fight me like a man."
Martinez called 911. Ordone left the building.
No one was arrested. But now Ordone is looking for a new job. ___


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(See the bottom of this piece for an update from Humble Bundle co-founder John Graham)
Since its successful debut back in 2010, the Humble Bundle has built a reputation for combining little-known independent games with a popular pay-what-you-want model and platform-agnostic, DRM-free downloads. The company's latest bundle, a partnership with major publisher THQ, could ruin that reputation in one stroke by abandoning some of the core principles that made the Humble Bundle so refreshingly different two years ago.
The Humble THQ Bundle launching today offers buyers a number of the publisher's legacy titles—Darksiders, Company of Heroes (and its Opposing Fronts and Tales of Valor expansions), Metro 2033, and Red Faction®: Armageddon—along with a copy of Saints Row: The Third for those who fork out more than the average sale price of the bundle. While past Humble Bundles have prided themselves on offering their games as DRM-free downloads for Windows, Mac, or Linux, though, the THQ bundle breaks precedent by providing games only as Steam-activated Windows downloads.
The new bundle also slightly tweaks the pure pay-what-you-want structure of past bundles, setting a $1 minimum purchase price. A similar threshhold was put in place for purchasers who wanted access to Steam keys during the Humble Indie Bundle 4 in order to prevent people "legitimizing" fraudulent Steam accounts with a bevy of cheap games.
I definitely see the logic of this new bundle from THQ's point of view. The publisher gets to trade on the Humble Bundle's good name in order to promote older titles that aren't exactly burning up the sales charts anymore. Any additional revenue gained from what's essentially a massive pay-what-you-want sale on its back catalog is pure gravy for THQ. Plus, exposing new players to these franchises increases the potential audience for upcoming sequels like Metro: Last Light and Company of Heroes 2.
But the move makes less sense from the Humble Bundle's standpoint. The Bundle built a name for itself by promoting lesser-known, quality independent games that the creators believed in—games that deserved a wider audience than traditional set-price sales schemes or limited indie marketing budgets would allow. THQ may not be as strong as it once was, but its games hardly need the Humble Bundle's support as much as their indie brethren. Saints Row: The Third recently shipped its 5 millionth copy, thanks in part to a massive marketing campaign alongside last year's release. Using the bundle as further promotion for already successful, big-budget games is the antithesis of "humble," and it dilutes the power and impact of what it means to be part of a Humble Bundle in the first place.
The move away from DRM-free multiplatform distribution might be even more damaging to the Humble Bundle's brand. Back when the first Humble Bundle launched, cofounder Jeffrey Rosen was very open about tolerating piracy rates of up to 25 percent in order to ensure the bundle would be DRM-free. With pay-what-you-want prices as little as 1¢, Rosen said he realized that most pirates were probably just getting around region-locked payment processors or pirating out of sheer laziness. "When considering any kind of DRM, we have to ask ourselves, 'How many legitimate users is it OK to inconvenience in order to reduce piracy?'" he wrote at the time. "The answer should be none."
While Steam may not be a huge inconvenience for gamers these days, its inconvenience level is considerably higher than "none." No doubt THQ was uncomfortable widely releasing its titles in a totally unprotected format (never mind that all its bundled titles are already widely available as cracked torrents). Less clear is why the Humble Bundle was willing to essentially sell out this core part of its DNA just to get THQ on board (Humble Bundle representatives have yet to respond to our request for comment). Perhaps tellingly, the option to donate a portion of the bundle purchase price to the Electronic Frontier Foundation has been replaced this time around with the option to donate to the Red Cross instead.
In the past, the Humble Bundle has been a boon to gamers on non-Windows platforms as well. By requiring that all bundled PC games also be available for Mac and Linux users, the Humble Bundle has led directly to new, non-Windows ports for a number of well-regarded indie games, including Bastion, Psychonauts, and Sword and Sworcery EP. The company continued its cross-platform tradition by urging a number of iOS-to-Android ports for its Humble Android Bundles and even hired a full-time Linux game porter recently to help the process along in the future.
Theoretically, this same pressure could have been brought to bear on THQ, requiring the publisher to work on Mac and Linux ports for its big-name games if it wanted access to the Humble Bundle name and sales platform. Instead, those in charge of the bundle seem perfectly OK with diluting yet another key element of the Humble Bundle experience in getting its first major publisher on board.
Building a successful brand is tough, but ruining a successful brand can be distressingly easy. By effectively ignoring many of the elements that made the Humble Bundle interesting and different in the first place, the Humble THQ Bundle risks irreparably harming what is currently a nearly unimpeachable brand in the world of game sales and distribution.
In a response to Ars, Humble Bundle co-founder John Graham assured users the company will "never stop creating Humble Indie Bundles... and the other bundle types we've successfully launched this year. But we're also eager to see if our pay-what-you-want plus charity model meshes with critically acclaimed AAA content as well."
Graham said the new THQ bundle did not represent a permanent departure from the company's indie roots, and that the company may even release a third indie bundle this year. "This year has also been a year of many experiments for us that fall outside the traditional Humble Indie Bundle framework," Graham told us. "We're very excited to be able to offer the gaming community a massive sale with blockbuster content and raise money for charity at the same time. We will of course continue to support indies content as a core of our business."
Regarding the lack of Mac and Linux ports this time around, Graham said plainly that, "in the case of this promotion, it would not have been possible for us to deliver this blockbuster content via other means." But Graham also promised the Humble Bundle "will not cease in our quest to bring awesome content to Mac and Linux and Android," and pointed out that the Humble eBook Bundle contained the first digital publication of Neil Gaiman's graphic novel Signal to Noise.


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Personal Work/About Me
Photo Creative Collective
Mothers Day 2013
Julie Jenkins
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I've been a photographer since I got my first camera when I was 13. I worked all summer building trails for an Outdoor Space Program for my canon AE-1. It was totally worth it.
I love panoramic images and spend days driving around the southwest looking for bad weather and great vistas.
Having two kids of my own I fell in love with photographing children. The annual Mother's day issue of the Sopris Sun is one of my favorite events to shoot. I love the challenge of working to coax a smile or a heartfelt moment from the most recalcitrant baby.
In addition to that I love helping out my local Carbondale Arts organization and my local radio station KDNK. When I'm not there you can find me in my studio working on new techniques, travelling to visit my kids, or on my way to a photo conference in another state.
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Voters say "Yes" to schools, "No" to library
Mercer County voters made two clear statements at the polls Tuesday. They were in favor of the sales tax to benefit the local school district but against the Mercer Carnegie Library referendum.
The sales tax issue passed 2,353-1667 while the library question failed 881-658.
Several other issues were also decided:
Mercer County school board
Six people ran for four seats with Julie Wagner, 1,839; Donald Yates, 1,506; Tab Balmer Jr., 1,496 and Sue Frieden, 1,216, earning the seats. Frieden actually withdrew from the race shortly after the ballot came out. Current School Board president Douglas Ball, 1,197 and Michael DeFrieze,1,141 were not elected.
Sherrard Board of education
Six people where running for a four year term on the Sherrard Board of Education. The top four vote getters Charles Adams, 739; Dave DeBacker, 722; Leslie Anderson, 584 and Art Meyers , 580 were elected. Adams, Anderson and Meyers are all incumbents.
Janice I. Viernow, 521 and Chris Brewer, 423, failed in their election bids. Viernow is the current board secretary.
Four members ran for two unexpired two year terms on the Sherrard School Board. Eric Hutchins, 570 and Linda Koepke, 566, earned those two spots while Timothy Arbet, 458 and Bradley Boraas, 451, came up short. Arbet and Boraas were both incumbents and Arbet was the sitting board president.
Aledo city council member Chris Hagloch defeated former Aledo mayor C. WM. "Red" Stancliff 747-392 to become the next mayor of Aledo.
Jarod Dale ran unopposed for city clerk.
Sandy Bull defeated William Bill Stropes 731-398 in the race for city treasurer.
In Ward 1 Ila Bertrand ran unopposed.
In Ward 2 Thomas Watkins won election over Robert Maynard, 130-82.
In Ward 3 Barry Cooper ran unopposed.
In Ward 4 incumbent Terry Bewley held off Delane Holmes by three votes, 127-124.
In the race for mayor Allen Henshaw unseated Arnold Askew, 155-36.
Terry Gibson and Charles Reynolds ran unopposed for city clerk and city treasurer.
Alderman at Large: Kae Stevens, 142; Davina Logsdon, 105; and Janet Occhi, 98 were elected to the three open seats while Joshua Carle, 27, remained on the outside.
In Ward 1 David Hudson ran unopposed.
In Ward 2 Norbert Laubach, 36 earned more votes than Adaline Marlow, 22 and Nila Carle, 11.
New Boston
Christopher DeFrieze ran unopposed for mayor.
Mark A. Fourdyce, LuAnn Krengle, Douglas A. Ramer, Sr., Philip S. Franklin, Nick Abbadusky and Jeffrey Marston all ran unopposed for the office of alderman.
Dale Oberhaus ran unopposed for village president
Votes were received for the following individuals for trustee: Julie Van Fleet, 60; Janet Anderson, 53; Katie brown, 47 and Loren Zachmeyer, 27.
Todd Heath was elected village president in Joy, 79-53 over George O. Braucht.
Ernest Dillie, 76; Donald Wilken, 72; Dan Frieden, 69; and Joshua Stead, 64 were elected to four year terms as village trustee over Deanna Kernan, 39 and Dwayne Rogers, 26.
Audrey Bryant, 90 and Stephanie Leonard, 60 were elected to unexpired two year terms as trustee in Joy over James R. Campbell, 52 and Cindy Britton, 22.
Stephanie McMeeken was elected village president of Matherville while Anne Slavish was elected village treasurer. Both ran unopposed.
Anthony Osborne and James E. Shields were each elected to the village of Matherville's trustee position.
Robert Springer was elected village president of Seaton
Cyndee Stockham, 59; Jae Milewski , 44 and Eric Rudsell, 31 each were elected trustees of Seaton.
Delbert D. Henry ran unopposed for village president of the village of Sherrard.
Shawn M. Wyant, 100; Henry "Hank" Dryoel, 96; and Gary T. "Tom" Cameron, 76 were elected trustees of Sherrard, while Geraldine "Gerri:" Bristow, 62, was left out.
Kirk Doonan ran unopposed as the Village of Viola's mayor as did Marilyn Carrico as the village clerk.
Mike Nelson, 137; Jack Carrico, 118 and Connie Lindsay, 109 were elected trustees of the village board.
New Windsor
Michael won election as the village president of Windsor with 91 votes. There were 82 write-in votes.
Steve Kness, Dennis Loving and Linda Trout were all named village trustees.
North Henderson
Terry L.l Johnson, Steven E. Gregory, Brian Yung and Donald Adams each was elected township trustee in North Henderson.
Chris Bieri, 127; Dave Frieden, Sr., 111; Cheri Smith, 95 and David Munson, 60 were elected township trustees in Eliza Township, over Ron Maas, 45 and Mary Lou Howe, 38.
Mary Lou Howe, 64; Peg Cox, 120; and Ron Maas, 79; were named to the Board of Managers of Eliza Township.
Township Trustee for Mercer Township
Dan Lloyd, 915; Bob Vickrey, 765; Steven Bonynge, 721 and John R. O'Hearn, 627, were elected township trustees over Amanda Soseman, 530 and Stanley Swank, 510.
Township clerk for New Boston
Forrest L. Green was elected township clerk of New Boston Township 187-66 over Liz Zimmerman, 66.
Township Trustee New Boston Township
Donald Russell, 208; Roger Grundstrom, 188; Tim Sloan, 175 and George Bridger, 110 were named township trustes for New Boston Township over Darrell. G. Miller, 86; Rebecca J. Vann, 51 and Richard Zimmerman, 66.
Township Highway Trustee Ohio Grove Township
Jeffrey A. Simpson defeated Rod Ricketts for township highway commissioner in Ohio Grove Township 58-46.
Township Highway Commissioner Richland Grove Township
Jeff Weber defeated Daniel Marchant for township highway commissioner in Richland Grove township 262-226.
Township Trustee Richland Grove
Larry L. McMeekan, 315; Steven M. Hood, 282; Dale T. Mott, 262 and Michael J. Palmer, 249 were elected trustees in Richland Grove over Brice J. Weber, 242.
Township Clerk Suez Township
Donna Ramsey was elected township clerk over Shiela Pressley 61-56.
Township Trustee Suez Township
Jeffrey, Gregory, 99; Moses Anderson, 91; Matthew Dutton, 90 and Mark Olin, 58, were elcted township trustees in Suez township over Gary L. Simkins, 45.
Township Highway Commissioner Perryton Township
Dave Lloyd defeated Flint Price, 80-57 to become Township Highway Commissioner in Perryton Township.
Township Highway Commissioner Abington Township
Harvey E. DeKeyrel defeated Randy Anderson, 69-59 in the race for Township Highway Commissioner in Abington Township.
Township Trustee Abington Township
Gary A. Unsworth, Douglas L. Chafer, 86; Keith E. Wheeler, 79 and Thomas Nippr, 75 won election as abmington township trustees over Roger Kenney, 54 and Dorothy L. Stevenson, 35.


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We offer a variety of construction and home improvement services with a tradition of high quality. We will guide you through the entire remodeling process with exceptional expertise.
Interior Renovations
We will guide you through the entire remodeling process with exceptional expertise. After all, we are one of the most highly regarded home remodeling companies.
Exterior Renovations
Our company has been dedicated to providing outstanding service and quality workmanship. Our customers particularly value our dedication to low prices and quality materials as well as quality workmanship.
Handyman Services
Our skilled handyman contractors can build any structure you would like. If you are looking to build a new custom amenity for your home or business, we can build it.
Our composite windows meet all solar and energy efficient standards of America. Our windows can be custom made to the exact specifications of your home. Set your home apart both inside and out with performance composite windows. All our energy efficient window replacements are designed to provide clear visibility while reducing the effects of outside temperatures on your home.
We offer a wide selection of pre-made and custom doors. Our replacement exterior and interior doors as well as our patio doors will add an exceptional look and feel to your home. We offer solid wood, iron and many more. We make it easy to find your perfect door. It is all part of our commitment to creating quality products that enhance the beauty and functionality of your home.
Our company realizes that all kitchen remodeling projects are much more than the materials that are used in the project. Not every kitchen needs a full remodel some homes will benefit from what we call "re-purposing," which is a way of redesigning the existing space and utilizing the maximum available resources already at hand. There are infinite ways to bring freshness and vibrancy to a project. Perhaps a new counter top and back splash, or new cabinet hardware and lighting would have large visual impact in the space.
The type installation of your vinyl siding can often reflect the total cost of installation for your job. For instance, when traditional siding product like fiber cement is installed, a contractor will have to remove the old product, install a vapor barrier, it will then need to be caulked, primed and painted with a few coats of good paint all to be installed properly. With our vinyl siding, the installation costs less because there are fewer steps that you don't have to take. Such as, removal of your homes old siding, installation of a vapor barrier, caulk and paint. This is often something that is never considered and will greatly lower the cost of your siding job.
With over 25 years of roofing experience, our certified technicians service residential and commercial structures. We offer a wide array of services to fit every need. Call us today and get a free estimate. We install many types of roofing materials available in the market today. We will provide you with the expertise necessary to install the right roof for your home. Our roofing experts will work to quickly find the source of your roof leak, assess roof damage and provide you on the spot roof repair or quickly return to repair larger roof problems. Leaving roof damage unchecked can lead to issues inside your home like molding or rotting, and end up costing you more in the long run. Roof problems are often covered by your homeowners insurance (hail or high winds). We can help you decide if filing a claim is the right move.
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Specializing in home remodeling services, we are committed to providing quality home remodeling services to our customers. Whether you're looking to enhance the look of your house, increase the resale value of your business, or make your property more equipped to handle the harshest of weather, our qualified and dedicated company will help you figure out the best options to fit your needs and budget. We service the greater Homer Alaska area.
Home Improvement Tips:
If you are working on a new home improvement project, make sure that you are complimenting your environment rather than fighting against it. If you are in an area that has high winds, then you most likely will not be spending much time outside. As such, it probably would be in your best interest to work on indoor arrangements. By the same token, you can still enjoy the outdoors, by simply adding a glass structure. This can help block out the environment while still providing you with an outdoors atmosphere.
We provide great customer service as well as wonderful products and installations. We offer new gutter systems in many shapes and sizes. From seamless gutters to box gutters to round gutters, we do it all! Most gutters come in a choice of 30 colors. No job is too small or too large. In many cases your gutter is still in good shape, but doesn't slope toward the downspout or is pulling loose. In these cases we remove the loose gutter and old bracket install new internal brackets and re-secure the gutter to the fascia board, so it slopes toward the downspout.
we design and build rooms you will be proud to showcase. Our work is worthy of your investment and will add value to your home for years to come. For more than 25 years as a general contractor performing full-service room additions. Whether you are adding a game room, media room or more to your home, our professional designer will create a look that adds a level of splendor while complementing your homes existing decor.
Our skilled handyman contractors can build any structure you would like. If you are looking to build a new custom amenity for your home or business, we can build it. Also included in our long list of handyman services is residential and commercial roofing needs: shingle and gutter repair, leaky ceilings, ventilation, roof siding, hardy plank, and more.
Insurance Claim Work:
We work with insurance companies on many claims. We have the knowledge, education and experience to work with your adjuster in handling your claim. We will strive to make this process work for you, not the insurance company. We will get you every dollar possible. In most cases we can complete your repairs with NO money out of your pocket. We service the greater Homer Alaska area.
Home Improvement Tips:
If you are in need of space in your bathroom, you know that the two things taking it up are usually the bathtub and the sink. Opt to install a pedestal sink in a small bathroom instead of one with cabinets on the bottom. It not only gives your bathroom an expensive appearance, but also frees up much needed space.
More U.S. homeowners are investing into home remodeling to increase their home value. The motivation behind both renovation and decorating projects is still overwhelmingly to improve the look, feel, flow or layout of the home, but more people this year are also investing to increase home value vs last year, another sign of increasing confidence in the housing market.
We would be pleased to hear from you! Please let us know what your needs and questions are, we will be more than happy to help. Our company has been dedicated to providing outstanding service and quality workmanship. Our customers particularly value our dedication to low prices and quality materials as well as quality workmanship.
We take the time to offer thorough repair services designed to get your siding looking like new. Because we value our customers, we go out of our way to exceed expectations, no matter the size or scope of the job at hand. And we pledge to use only quality materials so that you get the peace of mind you deserve. If you need affordable siding repair work, our company is at your service. We service most of the United States.
We design it, we build it. Through sketches, CAD drawings, photos and samples, we'll help you visualize your project before the work begins. We get excited about our projects and strive for perfection. Fall in love with your home again with our expert renovation and home remodeling services. Our renovation specialists will help you realize your home remodeling ideas and make them a reality.
If you're looking for the best in home remodeling and design, look no further than with our professional team. We are a full service, home remodeling company. Turn your dream home into your reality on time and on budget. We service the greater Homer Alaska area.
Home Improvement Tips:
Add art to your walls. Put a little extra effort into your wall decorations. It can be a painting, a relief, dried flowers, or anything that can be affixed to the wall. Adding art will improve the general look, feel, and mood of your home as well as adding a sense of style and class.
Perhaps you love your neighborhood or the architectural style of your home. Maybe the house has been in your family for a long time or you have great memories and don't want to move. If the things you want are achievable with a remodel, then staying in your current home may be a great option. Once you've decided to move forward with a remodeling project, the next step is to determine your main objectives. First, decide whether you're interested in remodeling to make living in the home more enjoyable for you and your family, or if your primary concern is increasing resale value when
the time comes to sell.
If you want to stay in your house for years to come.
If you are planning on living in your home for ten years or more, you may be interested in remodeling simply to increase the enjoyment you get from your home. If this is your plan, you will have more flexibility and freedom than someone that is looking to sell in a couple years. You won't have to worry as much about the value, return on investment, or how potential buyers will react to your improvements. For example, white porcelain fixtures and neutral pain colors generally help support resale value.
Create more space:
Sometimes you just need more space. Renovations that add more space to your home can make some of the most dramatic changes to the way you and your family enjoy your house. One way to do this is to convert an unusual space or room into something else. Some of the most common examples include converting unfinished garages, attics or basements into functional spaces like an extra bedroom, home office or family room that is integrated into the rest of your home's
Another way you can create more space in your home is to knock down a few walls. Open floor plans have become increasingly popular over the last few decades. Knocking down some of the walls that connect your living room, dining room, and kitchen can create a roomier "great room" space. Of course, you will need to determine whether the walls are load bearing and there aren't any important electrical wires or plumbing inside that may be difficult or expensive to move.
A third way to add space to your home is to build an addition. This involves tearing down exterior walls and increasing the size of your home by adding new rooms onto the existing structure.
There are many reasons why you might want to update your home. One of the most common reasons is a change in taste or style. Every decade has its own look. The 1970s were known for yellows and "Mod" styles. The 80s were full of neon lights, glass, brick and teal and salmon-colored walls. The 90s had lots of cream-colored appliances and brass door hardware. None of these styles are very popular today. Regardless of your home's age or architectural style, you can always update it. Simple things like fresh paint, new flooring and modern fixtures can make a big difference.
Another reason you may want to update your home is energy efficiency. Products are getting more energy efficient every year. Replacing your windows and doors, getting better insulation, and installing a new heating and cooling system can save a lot of money in the long run.
Moving on up! Life is about more than "stuff," but you work hard to earn a living and sometimes it's nice to reward yourself. Your home is where your family spends time together and where you keep all of your personal belongings. What better way to spend your hard-earned money than to build a brand new deck to hang out on or to turn that unfinished basement into a new bonus room?
Increase the resale value:
For some, this may be the whole point to remodeling! Some updates and renovation projects will add significant value to your home and make it easier to sell. Talk to a local real estate agent to determine which features add the most value to homes in your neighborhood.
If you're looking to remodel primarily to add value to your home, you should always keep your neighbors in mind. Your home should still be in an appropriate price range in comparison to the rest of the neighborhood. The best thing to do here is to start small. Replace outdated fixtures and put on a fresh coat of paint. Determine where you can have the most impact with the least effort and experience.
Home Improvement Tips:
TV entertainment stands cost quite a bit of money. A great viable alternative to those expensive stands is buying a nice dresser. You can put your TV on top and use the dresser drawers to store your DVDs and CD's. Your remote controls and electronic manuals can also be stored in a drawer preventing it from being an eyesore.
Our professional contractors have decades of industry experience under their belts, working on both small and large scale projects. From minor additions to whole home remodels, our crew members have completed a wide range of projects over their respective careers. You can rely on our team to effectively design, manage, construct and complete the project you have in mind for your residential or commercial property. Whatever your needs may be, call on our experienced professionals to help you determine what home addition may be right for you and where to start. If you are starting your home remodel or working on a commercial project, give our general contractors a call today!
Our company has been dedicated to providing outstanding service and quality workmanship. Our customers particularly value our dedication to low prices and quality materials as well as quality workmanship. We take the time to offer thorough repair services designed to get your home looking like new. Because we value our customers, we go out of our way to exceed expectations, no matter the size or scope of the job at hand. And we pledge to use only quality materials so that you get the peace of mind you deserve. If you need affordable siding repair work, our company is at your service. We service most of the United States.