* The Writer* s Monthly ^ Springfield, Mass., prints in its Sep-
tember, 1916, ntimber a very full list of British markets, so far as
conditions made by the war permitted.
202 WRITING FOR THE ICAGAZINES

American settings had better not be emphasized in sto-
ries offered abroad — ^the locale of a great dty, for instance,
is enough for a dty story. The British magazines are more
hospitable to tales of adventure than to complicated plots;
boys' stories are in demand; and crisp notes of events of
international interest^ accompanied by photographs, are
always in demand by the great illustrated weeklies*

Instead of enclosing American stamps for the return of
manuscript go to the post office and buy an international
postal coupon to cover the full amount.
4. The Best Practice in Marketing

Keep a manuscript record. On page 57 is an article
fully describing a good system.
Do not send out your carbon copy if you can avoid it. It
is usually less easily read, and editors are likely to suq>ect
that the material is being offered to more than one magar
zine at the same time — a thing which should never be done
as it may lead to unpleasant complications. Editors
abhor the practice.
Do not send out soiled manuscript — ^it makes editors
feel that the manuscript has been the rounds, and th^ are
human enough to wonder if what other editors do not like
may after all contain weaknesses which their own eyes
have failed to detect.
As soon as you have an acceptance do not flood the same
journal with other manuscript.
It is better not to offer more than one full-length manu-
script at a time to one editor.
