The church, of course, has
through all the centuries been
engaged in publicity by every ef
fort and method it has employ
ed in preaching the Gospel, but
some methods and employments
now commended for its practice
have not been exhaustively used
in the past.
Why the Church Should
Advertise
The church should advertise.
First, because it has the great
est thing in the world to adver
tise. Second, because advertising is
the best way to reach all the
people.
Third, because the church has
no right not to use this way.
Business advertises because it
pays.
How well it pays business to
advertise may be gathered some
what from the amount of money
some large concerns put into it.
John Wanarnaker spends near
ly $1,000,000 a year in adver
tising. The Chalmers Automobile Co.
spends ?1, 000, 000 a year.
The National Biscuit Company
spends $1,000,000.
Hart, Schaffner and Marx
Clothing Company spends 31,000,
000. The Nuxated Iron Company
spends $1,250,000.
The Goodrich Tire Company
spends $1,500,000.
Swift and Company, packers,
spend ?1, 700, 000.
The Wrigley Chewing Gum Co.
spends 51,800,000.
The Willys-Overland Automo
bile Company spends $2,030,000.
The United States Rubber Co.
spends $5,000,000 a year in ad
vertising. All these concerns are adver
tising one thing SERVICE.
That's the thing for the church
to advertise what it is, what it
has done, is doins and will do.
The services on Sunday and
during the week?
Secondarily, yes.
Primarily, SERVICE the
service of the church to the
world.
Last year approximately $16,
000,000 was spent in advertising
tobacco in the United States.
Several million of this was
spent in advertising cigarettes
alone.
Several cigarette companies
spent not less than $300,000 each
in advertising.
