Among, the best-known newspaper syndicates are the
Newspaper Enterprise Assodalion, Cleveland, Ohio; the
McClure Newspaper Syndicate, New York; and the News-
paper Feature Service, New York. A number of large
newspapers, like the New York Evening Posi, the PkUa^
delphia Ledger, and the New York Tribune, syndicate
tiieir popular features to papers in other cities.
A writer nxay submt his special feature stories to one of
the newspaper S3aidicates just as he would send it to a
newspaper or magazine. These organizations usually pay
well for acceptable manuscripts. It is not as easy, how-
ever, to discover the needs and general policy of eadi S3m-
dicate as it is those of papers and magazines, because fre-
quently there is no means of identifying their artides when
they are printed in newspapers.
CHAPTER XI
PHOTOGRAPHS AND OTHER ILLUSTRATIONS

Value of Illustrations. The perfecting of photo-engrav-
ing processes for making illustrations has been one of the
most important factors in the development of popular
magazines and of magazine sections of newspapers, for good
pictures have contributed largely to their success. With the
advent of the half-tone process a generation ago, and with
the more recent application of the rotogravure process to
periodical publications, comparatively cheap and rapid
methods of illustration were provided. Newspapers and
magazines have made extensive use of both these processes.
The chief value of illustrations for special articles lies in
the fact that they present graphically what would require
himdreds of words to describe. Ideas expressed in pictures
can be grasped much more readily than ideas expressed in
words. As an aid to rapid reading illustrations are unex-
celled. In fact, so effective are pictures as a means of con-
veying facts that whole sections of magazines and Sunday
newspapers are given over to them exclusively.
