In Omaha, Nebraska, a plan very much like the above, and yet having some
of the features of the short term campaign was adopted with the resull) thai
more than 500 new members were secured from January 1, to March 31, 191.2.
This campaign was conducted entirely by the membership committee, composed
of twenty-five young men who worked individually. They met every Saturday
at noon. The feature of the campaign was the wisdom of selection of prospects.
Forty-three members were secured during the last afternoon. In Worcester,
Massachusetts, last year, a campaign was conducted during the month of June
in which a large number of new members were secured. A feature of thiidi
campaign was the donation by a public-spirited citizen of a handsome loving
cup as a prize to the team which secured the largest number of members. The
offer of this trophy resulted in the creation of a remarkable amount of enthusi-
asm. One of the teams made very satisfactory use of an automobile in the
solicitation of members. In one day the automobile party secured thirty-two.
Another method is the letter campaign. A carefully selected list of pros-
pects is made up and at regular intervals, advertising matter and letters, telling
of the work which the commercial organization is not only doing, but wants to
do are mailed to the prospect Periodically, invitations to become members, to
these prospects are mailed. Application blanks are enclosed. The prospect is
shown how a membership wall benefit him. He is made to feel that as a citizej>n
of the community, obtaining his living from that community, he has an unavoid-
able and certain responsibility in the city's welfare.
