Charles L. Neuer^-Funeral services for
Charles L. N'euer. 72. who died Sunday,
will be held by the Birmingham Knights
Templars at the Masonic temple Tues
day evening at 8 o'clock. The body will
be sent to the family home at Uoohes
tre. N.Y., by Johns for burial. Mr.Neuer
was a member of the Wood lawn temple.
Masonic lodge; the Wood lawn chapter.
Woodlawn council. Wood lawn com
mandery, and Zamora Shrine temple. He
was aloa a Knight of Pythias and a
Maccabes.
SAKS TELLS AD
CLUB BUSINESS
BUREAU NEMD
Urges Movement To Start
Birmingham Vigilance
Organization Soon
A better business bureau for Bir
mingham was strongly advocated be
fore the Birmingham Advertising club
Monday by Joe Saks of Saks Clothing
company. Mr. Saks was a speaker at
the weekly luncheon of the Advertising
dub, held at the Tutwiler hotel.
While the program topic chosen for
the day was dlrect-by-mail advertising,
Mr. Saks took accosion to depart from
that theme in advancing the cause of
the proposed better business bureau,
which has been discussed by the Ad
vertising club for some time. The func
tion of organizations of this type, as
fostered by the national association of
advertising clubs, is to pnt an end to
fraudulent advertising by exercising
constant vigilance.
The recent conviction of fraudulent
I oil stock operators in the southwest was
due directly to the services of one of
the* better business bureaus established
in connection with the association of
advertising dubs, and the record of
similar accomplishments by the vigi
lance bureaus is a long one.
The various phases of direct-by-mail
advertising were discussed before the
dub Monday by representatives of Bir
mingham printing houses, letter serv
ice bureaus, engravers and artists.
