Business and professional interests naturally occupy the
larger part of men's thoughts, while home-making is the
chief work of most women. Although women are entering
many fields hitherto monopolized by men, the home re-
mains woman's peculiar sphere. The purchase and prep-
aration of food, the buying and making of clothing, the
management of servants, the care of children — these are
the vital concerns of most women. They realize, however,
that conditions outside the home have a direct bearing on
home-making; and each year they are taking a more active
part in civic afifairs. Matters of public health, pure food
legislation, the milk and the water supply, the garbage col-
lection, the character of places of amusement, the public
schools, determine, in no small degree, the success and
happiness of the home-maker.
Since the dominant interests of men and women alike
are their business and their home, the special writer should
undertake to connect his subject as closely as possible with
these interests. To show, for example, how the tariff,
taxes, public utility rates, price-fixing, legislation, and
similar matters affect the business and home affairs of the
average reader, is to give to these political and economic
problems an interest for both men and women far in excess
of that resulting from a more general treatment of them.
The surest way to get the reader's attention is to bring the
subject home to him personally.
