Whenever a quack advertises, the most prominent part of the
advertisement, the most of the costly space, is occupied by the
portrait of the great man. The more a man in the regular med-
ical profession approaches to quackery and secret advertising the
more his photograph appears in the lay or so-called professional
journals. When vanity or money-making enterprise becomes
an outspoken disease this tendency is illustrated most amusingly
as well as instructively. In all the literature of faddism and
crankery the everlasting photograph appears, and in one journal
every contributor's picture heads his article, and each of the
dozen " editors of departments" has the inevitable photograph
in every week. The New Thought advocates and editors are
especially prone to this sort of thing. The pictures of "Ella"
and of "William" and of "Elizabeth" are everywhere. (They
call each other in this familiar way in their papers, so no dis-
respect is implied here.) Ella's rings and arm are very "fetch-
ing," and William's (one of the Williams) stern piercing glance
transfixes you with true Hubbardesquesness. But Elizabeth's
photograph would certainly scare away an intending lover, so



176 INTELLECTUAL WEEDS OF AMERICAN GROWTH.
