A shoe must stand hard wear. Now,
I've been buying shoes for 25 years
and I've finally got all my business
placed with just a few houses. I've
cut out a good many of them because
I've found out by experience that a
great many of them did not hold up
their stuff. I've had lots of manufac
turers in my day use good stuff when
I first began to deal with them and
make lasts that were good-lookers.
They would keep up the appearance of
the shoes they made but, little by lit
tle, cut the quality of the stock so
much that finally I have had to drop
them out.
"Now, you see, there are a whole lot
of people in business who think they
are doing well if they can hold the
same volume of business from year to
year. Now. I contend that a man is
not making a success in his business
unless he is making his business grow.
The factory that makes the principal
'ine I carry was almost nothing when
I began to do business with it. The
head of the establishment used to be
a mere cobbler out in Colorado. The
old man, when I meet him now, enjoys
telling a good story on himself. His
firm, which i$ now stocked for two
millions, has big retail stores all over
the United States. One of them is lo
cated in Denver.
