But  of  course  while  the  bettering  of  one's  business  and
general  affairs  may  be  a  man's  purpose  in  joining  a  trade
association,  yet  in  a  little  while  he  gets  a  broader  vision,
becomes  a  bigger  man,  and  consequently  is  often  willing  to
help  the  other  man.  In  thus  helping  the  other  man  he  gains  at
least  some  indirect  benefits  for  himself.
96


COMMERCIAL   FUNCTIONS  97

Functions  of  Association

A  trade  association  must  be  looked  on  not  as  a  charitable,
civic,  or  impersonal  movement  but  as  a  business  organization
conducted  by  a  business  man,  namely,  the  secretary.  As  a
business  organization  the  trade  association  has  two  important
groups  of  functions :

1.  Its  commercial  functions,  which  are  its  activities  in

connection  with  buying,  selling,  credits  and  collec-
tions, etc.
2.  Its  industrial  functions,  which  are  its  technical  activi-

ties in  connection  with  economy  in  production,  in-
formation relative  to  production,  standardization  of
various  kinds,  etc.
