L. A. Harper of Oakland, right next
to the university city, are “one
two."
FIGURE >T OUT
It Isn’t
LUCK!
You’ve Got To
TeU’em . ..
Francis Thompson was a better poet than Longfellow but
most people do not know anything about him.
The reason is that Longfellow has had a lot more adver
tising.
The public schools have seen to that!
So it is with any product.
It may he so good that there can he no improvement, hut
unless it is advertised it will sell only to a limited market.
This may sound like denial of the old saw about the l»etter
mouse trap and the world heating a trail to its maker’s door,
hut the fact is the world won’t unless it is told about the trap.
DAILY ADVERTISING
IN THE EMPIRE
PAYS
Daily Alaska Empire
LUCKS* OUT.
