The advantages of advertising must be decided in each case
- by the poultryman himself. It is undoubtedly true that adver-
tising pays when it is rightly done; yet an immense amount of
money is wasted annually by poor or untimely advertising. It
pays best when one has a surplus stock to sell with no available
market. If well planned and timely, it leads to and greatly in-
creases sales, which means a larger profit or, perhaps, the chang-
ing of an apparent deficit into a profit. On the whole, advertis-
ing pays only when well planned, and when there is a large busi-
ness supplying an abundance of products and customers are few.
It will always pay in an enterprise which depends on a few sales
of choice specimens, for in no other way could possible purchasers
be apprised of the existence of such products.
How to Advertise.—There are many methods of legitimate
and profitable advertising—so many, in fact, and so simple, that
most poultrymen entirely overlook them, and think that the only
way to advertise is to expend a lot of money, with no assurance
of a proportionate return.
The following are some of the ways which may profitably be
employed on most poultry farms:

1. A farm and home of neat and attractive appearance.
2. Neat and attractive appearance of team and wagons when
on the road.
3. An attractive and “ catchy ”’ name for the farm.
4. A conspicuous yet neat farm bulletin board, on which
products for sale may be listed and attract the deena of pass-
ers-by.
5. The ownership of birds having heavy egg records: and the
publication of such records.
6. The exhibition of pure-bred stock at poultry shows and
fairs and the winning ot prizes.
