The  conjunction  of  practices  seems  somewhat  odd,  and,
as  many  may  think,  rather  ominous — for  the  patients.  But
Mr  Patence  evidently  flourished,  and  found  plenty  money
to  spend  in  advertisements.  He  promises  much,  but  liis
strong  point  is  secrecy.  Advice  is  as  usual  ofTered  gratis,
which  was  a  fair  charge  for  it,  considering  that  the  applicani
was  sure  to  be  advised  to  buy  some  of  the  nostrums  purveyed
by  Patence.  By  his  skill  he  repeatedly  offers  to  stand  or
fall,  and  about  the  date  we  have  given  he  publishes  the
following  as  evidence  of  it     It  will  be  noticed  that  the


396  HISTORY  OF  ADVERTISING.
address  has  been  shifted,  possibly  on  account  of  increased
business : —

No.  3  Ludgati  HUU
npHIS  Week  a  Lady  applied  to  Mr.  Patmce,  No.  3  Ludgale  Hiil,
^  who  Imd  her  Jaw-Hone  broke  by  having  a  Tooth  extracted,  by
another  Lady,  with  a  sound  front  Tooth  in  her  Hand,  and  two  olhm
just  ready  to  drop  from  their  Sockets,  by  having  four  wretched  artificial
ones  set  in  by  another  :  her  Teeth  arc  all  loose.  By  Tincture,  ft
Gentleman  with  Teeth  set  in  as  brown  as  a  Walnut,  that  ncwr
answered  any  End  ;  and  several  other  Persons  in  dinerent  Cajcs.
