MOTOR MR PRICES
NOW STABILIZED
Survey of the Field and Study
of Conditions Proves
This/
The National Automobile Chamber of
Commerce issues the following important
Information on prices taken from the
Guaranty Survey, published monthly by
the Guaranty Trust Company of New
York:
~*?oroxtmate stabilization of auto
HKTolle- prices i? In the in
dustry to have been licilrjtely reached.
The average price of forty-nine of the
principal standard touring car mou?ls Is
now 32 per cent, below the average price
on September 1, 1920, but the price of
1 the greater quantity of cars sold rep
resents a much greater reduction, some
as much as 42 Vi per cent. This reduc
tion has been brought at>out^by a series
of price cuts spread 'over more than, a
year, so that we noW stand at what
appears to be the end of The period of
price revision rather than at the be
ginning. In view of known improvements
and refinements in the product, no com
parison of present prices with ?hose of
1913 is possible or significant.
"This conclusion in regard to stabiliza
tion is based not only upon the amount
of the average price reductloa that has
taken place, but also upon the pro
gressively smaller price cuts made re
cently by leading manufacturers. Fur
thermore, at least six manufacturers
have raised their prices since the first
' of the year, and there is justification
for the belief in an apparent stabiliza
tion of the costs of the chief materials
entering intd motor car manufacture.
