The merchant doing business in
the large cities has reduced advertis
ing to a science. Ho no longer tells
the public that he is doing business
at the old stand, but that he has
this, that or the other thing to sell
and that ho is prepared to give bet
ter bargains than his competitors.
That is the kind of advertising that
pays, and it pays belter than any
other investment
The newspaper of a generation ago
may have been a more scholarly pro
duction than the average sheet of the
present day. but as a newspaper it
was of little account comparatively.
The day of newspaper essays has
gone by. I’eople now read their
papers to learn what is iroing on in
the world and not to learn what some
pedantic individual thinks about some
thing that he knows nothing about
Careful calculations on the pros
pects of trade are made by the great
commercial agencies and into the
summing up are brought all the in
fluences of supply and demand, the
advance of the season, the condition
of tho money market and everything
else bearing upon the subject; but it
will always be noticed that the condi
tion of the farmer forms the basis of
aIL The American farm is tho foun
dation of all our prosperity.
How to purify tho air of a public
school-room has always been an un
solved problem. Where so many
pupils aro seated so close together as
is necessary under tho present system
of public school education, the air
must bo more or loss contaminated,
but whether enough to be injurious to
health is a question for discussion.
