Content analysis is a research method for studying documents and communication artifacts, which can be texts of various formats, pictures, audio or video. Social scientists use content analysis to quantify patterns in communication, in a replicable and systematic manner. One of the key advantage of this research method is to analyse social phenomena in a non-invasive way, in contrast to simulating social experiences or collecting survey answers.
which type of qualitative research technique involves the process of systematic
Content analysis content analysis