The bar was launched in 1926 as Cadbury 's Fruit & Nut, but was renamed Cadbury Dairy Milk Fruit & Nut in 2003. In the early years, along with the other Dairy Milk varieties, it was advertised as being essentially Dairy Milk with added ingredients. By the 1960s, each variety was advertised and branded separately, distancing itself from its Dairy Milk parent, in order to appeal to a younger market. The marketing approach produced a wide variety of wrappers and graphics. The famous Fruit and Nut television advert used the slogan ' Everyone 's a fruit and nutcase ', sung by humourist Frank Muir to the tune of the Danse des mirlitons from Tchaikovsky 's The Nutcracker. However, by the 1980s, Cadbury went full circle and all branding and wrappers were again realigned with the Dairy Milk family; all bars became predominantly purple and so were unmistakably Dairy Milk. In 2003 the move was further reinforced with a rebranding to Cadbury Dairy Milk Fruit and Nut. The product wrapper uses the ampersand: Cadbury Dairy Milk Fruit & Nut.
who sang everyone's a fruit and nutcase
Frank Muir