The campaign was announced on February 9, 2010 by Michelle Obama. She indicated the campaign would encourage healthier food in schools, better food labeling and more physical activity for children. On the same date, Obama signed a presidential memorandum creating the Task Force on Childhood Obesity to review current programs and develop a national action plan. The Task Force reviews policy and programs related to child nutrition and physical activity. It hopes to create change through a national action plan with five goals:
when was the let's move campaign launched
February 9, 2010