Regional sporting events like the Super Bowl in the U.S., and the UEFA Champions League finals in Europe, televised live worldwide, have emerged among the world 's most watched television broadcasts, regularly attracting more than 1 billion viewers across seven continents. The 2008 Summer Olympics opening ceremony holds the record for the largest viewing figure for any sports event, reaching an average daily audience of 593 million worldwide,. More than 5 billion people saw some part of the 16 - day coverage, including the opening and closing ceremonies of the Beijing - hosted Olympic games. The FIFA World Cup has attracted an average of 3.2 billion viewers in 2010 and 2014, making it the most watched overall live event by average on television worldwide in the 21st century.
what gets more views world cup or super bowl
World Cup