My Coke Rewards was a customer loyalty marketing program for The Coca - Cola Company. Customers entered codes found on specially marked packages of Coca - Cola products on a website. Codes could also be entered "on the go '' by texting them from a cell phone. These codes were converted into virtual "points '' which could in turn be redeemed by members for various prizes or sweepstakes entries. The number of points from each product depended on the brand as well as the item itself.
what do you get with my coke rewards
various prizes or sweepstakes entries