Overall, there have been 50 different official champions, with John Cena having the most reigns at thirteen. Seven men in history have held the championship for a continuous reign of one year (365 days) or more: Bruno Sammartino, Pedro Morales, Bob Backlund, Hulk Hogan, Randy Savage, John Cena and CM Punk.
who has held the most belts in wwe
John Cena John Cena