The official music video premiered on August 27, 2017 at the 2017 MTV Video Music Awards. The song 's music video broke the record for most - watched video within 24 hours by achieving 43.2 million views on YouTube in its first day. It topped the 27.7 million Vevo views Adele 's "Hello '' attracted in that timeframe, as well as the 36 million YouTube views of Psy 's "Gentleman '' video. It was viewed at an average 30,000 times per minute in its first 24 hours, with views reaching over 3 million views per hour.
when is the look what you made me do music video
August 27, 2017