In 1949, the Hollywood Chamber of Commerce began a contract with the City of Los Angeles Parks Department to repair and rebuild the sign. The contract stipulated that "LAND '' be removed to spell "Hollywood '' and reflect the district, not the "Hollywoodland '' housing development. The Parks Department dictated that all subsequent illumination would be at the Chamber 's expense, so the Chamber opted not to replace the lightbulbs. The 1949 effort gave it new life, but the sign 's unprotected wood and sheet metal structure continued to deteriorate. By the 1970s, the first O had splintered and broken, resembling a lowercase u, and the third O had fallen down completely, leaving the severely dilapidated sign reading "HuLLYWO D. ''
why did the hollywood sign change from hollywoodland
reflect the district, not the "Hollywoodland '' housing development