A target market is a group of customers within the serviceable available market that a business has decided to aim its marketing efforts towards. A well - defined target market is the first element of a marketing strategy. Product, price, promotion, and place are the four elements of a marketing mix strategy that determine the success of a product or service in the marketplace. It is proven that a business must have a clear definition of its target market as this can help it reach its target consumers and analyze their needs and suitability.
the process of selecting a target market and creating a marketing mix to satisfy its needs is
marketing strategy