Since 2000, the Pantone Color Institute declares a particular color "Color of the Year ''. Twice a year the company hosts, in a European capital, a secret meeting of representatives from various nations ' color standards groups. After two days of presentations and debate, they choose a color for the following year; for example, the color for summer 2013 was chosen in London in the spring of 2012. The color purportedly connects with the zeitgeist; for example, the press release declaring Honeysuckle the color of 2011 said "In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going -- perfect to ward off the blues. '' The results of the meeting are published in Pantone View ($750), which fashion designers, florists, and many other consumer - oriented companies purchase to help guide their designs and planning for future products.
who decides what the color of the year is
representatives from various nations ' color standards groups