This Is It was a planned residency by Michael Jackson which was scheduled to begin in July 2009 and end September 29, 2009 with a second leg which was scheduled to run from January 2010 through March 2010 with a total of 50 shows. Jackson announced This Is It at a press conference in the O2 Arena, stating that it would be his final series of concerts in London. AEG Live, the concert promoters, released a promotional video that took up an entire commercial break, setting a record for ITV. Initially, only 10 concerts were announced, but following public demand, 40 more concerts were added. Ticket sales broke several records and Jackson 's album sales increased following the announcement; AEG Live estimated that the first 10 dates alone would have earned Jackson approximately £ 50 million.
when was the this is it tour supposed to start
July 2009